Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region - Global Forecast to 2026

世界のクラウド広告市場予測(~2026):コンポーネント別、用途別、組織規模別、展開モデル別、産業別、地域別

◆タイトル:Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region - Global Forecast to 2026
◆商品コード:TC7992
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年10月6日
◆ページ数:246
◆レポート形式:PDF / 英語
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【レポートの概要】

マーケッツアンドマーケッツ社はクラウド広告の世界市場規模が2021年27億ドルから2026年67億ドルまで、年平均19.6%成長すると予想しています。本調査レポートでは、世界のクラウド広告市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場動向・産業動向、用途別(キャンペーン管理、顧客管理、経験管理、分析・インサイト、リアルタイムエンゲージメント)分析、コンポーネント別(プラットフォーム、サービス)分析、展開モデル別(パブリッククラウド、プライベートクラウド)分析、組織規模別(大企業、中小企業)分析、地域別分析、競争状況、企業情報、隣接市場などを掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場動向・産業動向
・クラウド広告の世界市場規模:用途別(キャンペーン管理、顧客管理、経験管理、分析・インサイト、リアルタイムエンゲージメント)
・クラウド広告の世界市場規模:コンポーネント別(プラットフォーム、サービス)
・クラウド広告の世界市場規模:展開モデル別(パブリッククラウド、プライベートクラウド)
・クラウド広告の世界市場規模:組織規模別(大企業、中小企業)
・クラウド広告の世界市場規模:地域別
・競争状況
・企業情報
・隣接市場

“The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021.”
Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes. Outdoor marketing is no longer the only medium to reach the targeted audience; nowadays, marketers can market their products and services to the target audience they like. Different forms of marketing can help end users reach the exact kind of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end users analyze the target audience. Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

“The platform segment is expected to hold a larger market size during the forecast period.”
The cloud advertising market, by component, covers platforms and services. The platforms segment is projected to hold the largest market share during the forecast period. Cloud advertising helps companies create, manage, and execute customer engagement to drive revenue growth across industries. Platforms allow organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, and mobiles. They manage repetitive tasks associated with campaign follow-ups and send one-pagers and emails at regular intervals. They also provide integrated data, build customer profiles, make instant content delivery and reporting, and help collaborate with other team members. Platforms have a complete set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics. They offer capabilities such as AI technology to analyze consumer data in real-time and modify the content to be displayed. Cloud advertising uses data science and machine learning algorithms to boost conversion, visitor engagement, and loyalty.

“The public cloud segment is expected to hold the largest market share in 2020.”
The deployment model segment includes public cloud and private cloud. The public cloud segment holds the largest market share in 2021. Public cloud is built on the cloud computing model, which shares resources (such as CPUs, servers, and racks) among various businesses, depending on the demand. In the public deployment model, various resources, such as applications, storage, virtual servers, and hardware, are available to client enterprises over the internet. The services offered over the public deployment model are either free or subscription-based. The advantages of using the public cloud include simplicity and ease of deployment. Moreover, the initial investment required for this deployment is minimum, and there are no responsibilities involved in managing the infrastructure. The public cloud offers various benefits to organizations; these include scalability, reliability, flexibility, utility-style costing, and location independence services. The major concern about the public cloud is data security, and due to this reason, several enterprises are moving toward private and hybrid cloud models for their cloud operations.
North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast period.

“The geographic analysis of the cloud advertising market includes five major regions: North America, Europe, APAC, MEA, and Latin America.” Among all regions, North America is estimated to hold the largest market size in 2021, and the trend is expected to continue till 2026. The region is expected to hold the largest market size, as the cloud marketing technology already has a strong presence here. It constitutes developed economies: the US and Canada. The early adoption of digital marketing, the presence of top players, and globalization of cloud services in North America are expected to drive the cloud advertising market. Enterprises in the region are investing heavily in digital marketing initiatives and improving customer experience. In North America, the percentage of social media users, smartphone users, and ad spending is exceptionally high compared to other regions. The penetration of mobile devices in the US is more than 90%, followed by Canada. It provides marketers with a strong channel to target potential customers. Verticals, including consumer goods and retail, and media and entertainment, are expected to invest in cloud marketing technology. The growing demand for personalized content and experience would further drive the adoption in North America.
Vendors have adopted several organic and inorganic growth strategies, such as new product launches and enhancements, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the cloud advertising market. They have been adopting a combination of organic and inorganic growth strategies to expand their customer base and market share. Service enhancements to meet dynamic market needs and partnerships have been the active strategies implemented by the major vendors in recent years.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants is as follows:
• By Company Type: Tier I: 25%, Tier II: 25%, and Tier III: 50%
• By Designation: C-Level: 35%, D-Level: 25%, and Others: 40%
• By Region: North America: 48%, Europe: 27%, APAC: 15%, and RoW: 10%

The report profiles the following key vendors:
1. Adobe (US)
2. Oracle (US)
3. Salesforce (US)
4. Google (US)
5. IBM (US)
6. SAP (Germany)
7. Acquia (US)
8. Demandbase (US)
9. Experian (US)
10. Kubient (US)
11. FICO (US)
12. HubSpot (US)
13. Imagine Communications (US)
14. InMobi (India)
15. Marin Software (US)
16. Sitecore (US)
17. MediaMath (US)
18. Nielsen (US)
19. PEGA (US)
20. Sailthru (US).

Research Coverage
The report segments the global cloud advertising market by component, Platforms and Services. By application, the cloud advertising market has been segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement. Based on organization size, the cloud advertising market has been classified into large enterprises and SMEs. Based on deployment model, the market has been classified into public cloud and private cloud. By vertical, the cloud advertising market has been classified into Retail and Consumer Goods; BFSI; Education; Travel and Hospitality; Telecommunications; Manufacturing; Media and Entertainment and others. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.

Key Benefits of Buying the Report
The cloud advertising market report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue numbers for the overall cloud advertising market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 25
1.1 INTRODUCTION TO COVID-19 25
1.2 COVID-19 HEALTH ASSESSMENT 25
FIGURE 1 COVID-19: GLOBAL PROPAGATION 25
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 26
1.3 COVID-19 ECONOMIC ASSESSMENT 27
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 27
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 28
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 28
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 29
1.4 OBJECTIVES OF THE STUDY 30
1.5 MARKET DEFINITION 30
1.5.1 INCLUSIONS AND EXCLUSIONS 31
1.6 MARKET SCOPE 32
1.6.1 MARKET SEGMENTATION 32
1.6.2 REGIONS COVERED 33
1.6.3 YEARS CONSIDERED FOR THE STUDY 33
1.7 CURRENCY CONSIDERED 34
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020 34
1.8 STAKEHOLDERS 34
2 RESEARCH METHODOLOGY 35
2.1 RESEARCH DATA 35
FIGURE 6 CLOUD ADVERTISING MARKET: RESEARCH DESIGN 35
2.1.1 SECONDARY DATA 36
2.1.2 PRIMARY DATA 37
2.1.2.1 Breakup of primary profiles 37
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 37
TABLE 2 PRIMARY PARTICIPANTS 38
2.1.2.2 Key industry insights 38
2.2 MARKET BREAKUP AND DATA TRIANGULATION 39
FIGURE 8 DATA TRIANGULATION 39

2.3 MARKET SIZE ESTIMATION 40
FIGURE 9 CLOUD ADVERTISING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 40
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CLOUD ADVERTISING FROM VENDORS 41
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
(SUPPLY SIDE): COLLECTIVE REVENUE OF CLOUD ADVERTISING VENDORS 42
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: ILLUSTRATION OF VENDOR REVENUE ESTIMATION 43
FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: CAGR PROJECTIONS FROM THE SUPPLY SIDE 44
FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM APPLICATIONS (1/2) 45
FIGURE 15 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2) 46
2.4 MARKET FORECAST 46
TABLE 3 FACTOR ANALYSIS 46
2.5 RESEARCH ASSUMPTIONS 47
2.6 LIMITATIONS OF THE STUDY 48
3 EXECUTIVE SUMMARY 49
FIGURE 16 CLOUD ADVERTISING MARKET: GLOBAL SNAPSHOT 49
FIGURE 17 TOP-GROWING SEGMENTS IN THE CLOUD ADVERTISING MARKET 50
FIGURE 18 PLATFORMS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 19 CUSTOMER MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 52
FIGURE 20 PUBLIC CLOUD SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 52
FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 53
FIGURE 22 TOP VERTICALS IN THE CLOUD ADVERTISING MARKET, 2019–2026 (USD MILLION) 54
FIGURE 23 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 55
4 PREMIUM INSIGHTS 57
4.1 BRIEF OVERVIEW OF THE CLOUD ADVERTISING MARKET 57
FIGURE 24 SHIFT FROM TRADITIONAL ADVERTISING TO ONLINE ADVERTISING, THE GROWING IMPACT OF INTERNET USERS, AND CONSUMPTION OF DIGITAL MEDIA TO DRIVE THE DEMAND FOR CLOUD ADVERTISING 57
4.2 CLOUD ADVERTISING MARKET, BY APPLICATION (2021 VS. 2026) 57
FIGURE 25 CAMPAIGN MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021 57
4.3 CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL (2021 VS. 2026) 58
FIGURE 26 PUBLIC CLOUD TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 58

4.4 CLOUD ADVERTISING MARKET, BY VERTICAL (2021 VS. 2026) 58
FIGURE 27 RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 58
4.5 CLOUD ADVERTISING MARKET INVESTMENT SCENARIO 59
FIGURE 28 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 29 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 60
5.2.1 DRIVERS 60
5.2.1.1 Increasing adoption of cloud services 60
5.2.1.2 Growing need for targeted marketing and consumer analytics 61
5.2.1.3 Better return on investment (RoI) and cost optimization 61
5.2.2 RESTRAINTS 61
5.2.2.1 Data security concerns and stringent cloud regulations 61
5.2.3 OPPORTUNITIES 61
5.2.3.1 Shift from traditional advertising to online advertising 61
5.2.3.2 Growing impact of internet users and consumption of digital media 61
FIGURE 30 GROWING INTERNET USERS AROUND THE WORLD 62
5.2.4 CHALLENGES 62
5.2.4.1 Efficient use of data 62
5.2.4.2 Poor infrastructure in few developing and underdeveloped countries 62
5.3 CASE STUDY ANALYSIS 63
5.3.1 USE CASE 1: SITECORE 63
5.3.2 USE CASE 2: SALESFORCE 63
5.3.3 USE CASE 3: SITECORE 64
5.4 SUPPLY CHAIN ANALYSIS 64
FIGURE 31 CLOUD ADVERTISING MARKET: SUPPLY CHAIN 65
5.5 ECOSYSTEM 65
FIGURE 32 CLOUD ADVERTISING MARKET: ECOSYSTEM 66
5.6 PATENT ANALYSIS 67
FIGURE 33 TOP PATENT APPLICATIONS AROUND THE GLOBE, 2010 – PRESENT 67
TABLE 4 TOP PATENT APPLICANTS 67
5.7 COVID-19-DRIVEN MARKET DYNAMICS 68
5.7.1 DRIVERS AND OPPORTUNITIES 68
5.7.2 RESTRAINTS AND CHALLENGES 69
5.8 PORTER’S FIVE FORCES ANALYSIS 70
FIGURE 34 CLOUD ADVERTISING MARKET: PORTER’S FIVE FORCES ANALYSIS 70
TABLE 5 CLOUD ADVERTISING: PORTER’S FIVE FORCES ANALYSIS 70
5.8.1 THREAT OF NEW ENTRANTS 71
5.8.2 THREAT OF SUBSTITUTES 71
5.8.3 BARGAINING POWER OF SUPPLIERS 71
5.8.4 BARGAINING POWER OF BUYERS 71
5.8.5 INTENSITY OF COMPETITIVE RIVALRY 72
5.9 TECHNOLOGICAL ANALYSIS 72
5.9.1 BIG DATA AND ANALYTICS 72
5.9.2 BLOCKCHAIN 72
5.9.3 MACHINE LEARNING 72
5.9.4 ARTIFICIAL INTELLIGENCE 72
5.10 REGULATIONS 73
5.10.1 NORTH AMERICA 73
5.10.2 EUROPE 74
5.10.3 ASIA PACIFIC 74
5.10.4 MIDDLE EAST & AFRICA 75
5.10.5 LATIN AMERICA 75
5.11 PRICING ANALYSIS 75
TABLE 6 PRICING ANALYSIS OF CLOUD ADVERTISING VENDORS 76
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 77
FIGURE 35 CLOUD ADVERTISING MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 77
6 CLOUD ADVERTISING MARKET, BY APPLICATION 78
6.1 INTRODUCTION 79
FIGURE 36 CUSTOMER MANAGEMENT SEGMENT EXPECTED TO REGISTER THE LARGEST MARKET SIZE IN 2026 79
6.1.1 APPLICATION: CLOUD ADVERTISING MARKET DRIVERS 79
6.1.2 APPLICATION: COVID-19 IMPACT 79
TABLE 7 CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION) 80
TABLE 8 CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 80
6.2 CAMPAIGN MANAGEMENT 81
TABLE 9 CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 81
TABLE 10 CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 81
6.3 CUSTOMER MANAGEMENT 82
TABLE 11 CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 82
TABLE 12 CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 82
6.4 EXPERIENCE MANAGEMENT 83
TABLE 13 EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 83
TABLE 14 EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 83

6.5 ANALYTICS AND INSIGHTS 84
TABLE 15 ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 84
TABLE 16 ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 84
6.6 REAL-TIME ENGAGEMENT 85
TABLE 17 REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 85
TABLE 18 REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 85
7 CLOUD ADVERTISING MARKET, BY COMPONENT 86
7.1 INTRODUCTION 87
FIGURE 37 SERVICES SEGMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 87
7.1.1 COMPONENT: CLOUD ADVERTISING MARKET DRIVERS 87
7.1.2 COMPONENT: COVID-19 IMPACT 87
TABLE 19 CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 88
TABLE 20 CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 88
7.2 PLATFORMS 88
TABLE 21 PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 89
TABLE 22 PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 89
7.3 SERVICES 89
TABLE 23 SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 90
TABLE 24 SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 90
8 CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL 91
8.1 INTRODUCTION 92
FIGURE 38 PUBLIC CLOUD DEPLOYMENT MODEL TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 92
8.1.1 DEPLOYMENT MODEL: CLOUD ADVERTISING MARKET DRIVERS 92
8.1.2 DEPLOYMENT MODEL: COVID-19 IMPACT 93
TABLE 25 CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION) 93
TABLE 26 CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION) 93
8.2 PUBLIC CLOUD 94
TABLE 27 PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 94
TABLE 28 PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 94
8.3 PRIVATE CLOUD 95
TABLE 29 PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 95
TABLE 30 PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 95
9 CLOUD ADVERTISING MARKET, BY ORGANIZATION SIZE 96
9.1 INTRODUCTION 97
FIGURE 39 LARGE ENTERPRISES ARE EXPECTED TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 97
9.1.1 ORGANIZATION SIZE: CLOUD ADVERTISING MARKET DRIVERS 97
9.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 98
TABLE 31 CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 98
TABLE 32 CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 98
9.2 LARGE ENTERPRISES 99
TABLE 33 LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 99
TABLE 34 LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 99
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 100
TABLE 35 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 100
TABLE 36 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 100
10 CLOUD ADVERTISING MARKET, BY VERTICAL 101
10.1 INTRODUCTION 102
FIGURE 40 RETAIL AND CONSUMER GOODS SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 102
10.1.1 VERTICAL: CLOUD ADVERTISING MARKET DRIVERS 102
10.1.2 VERTICAL: COVID-19 IMPACT 102
TABLE 37 CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 103
TABLE 38 CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 104
10.2 RETAIL AND CONSUMER GOODS 104
TABLE 39 RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 105
TABLE 40 RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 105
10.3 MEDIA AND ENTERTAINMENT 105
TABLE 41 MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 106
TABLE 42 MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 106
10.4 TRAVEL AND HOSPITALITY 106
TABLE 43 TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 107
TABLE 44 TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 107
10.5 BFSI 107
TABLE 45 BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 108
TABLE 46 BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 108
10.6 TELECOMMUNICATIONS 108
TABLE 47 TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 109
TABLE 48 TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 109
10.7 MANUFACTURING 109
TABLE 49 MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 110
TABLE 50 MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 110
10.8 EDUCATION 110
TABLE 51 EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 111
TABLE 52 EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 111
10.9 OTHERS 111
TABLE 53 OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 112
TABLE 54 OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 112
11 CLOUD ADVERTISING MARKET, BY REGION 113
11.1 INTRODUCTION 114
FIGURE 41 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 114
TABLE 55 CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 114
TABLE 56 CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 115
11.2 NORTH AMERICA 115
11.2.1 NORTH AMERICA: CLOUD ADVERTISING MARKET DRIVERS 115
11.2.2 NORTH AMERICA: COVID-19 IMPACT 116
11.2.3 NORTH AMERICA: REGULATIONS 117
11.2.3.1 Health Insurance Portability and Accountability Act of 1996 117
11.2.3.2 California Consumer Privacy Act 117
11.2.3.3 Gramm–Leach–Bliley Act 117
11.2.3.4 Health Information Technology for Economic and Clinical Health Act 117
11.2.3.5 Sarbanes-Oxley Act 118
11.2.3.6 Federal Information Security Management Act 118
11.2.3.7 Payment Card Industry Data Security Standard 118
11.2.3.8 Federal Information Processing Standards 118
FIGURE 42 NORTH AMERICA: MARKET SNAPSHOT 120
TABLE 57 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION) 120
TABLE 58 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 121
TABLE 59 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 121
TABLE 60 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 121
TABLE 61 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 121
TABLE 62 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 122
TABLE 63 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 122
TABLE 64 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 122
TABLE 65 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 123
TABLE 66 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 123
TABLE 67 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 124
TABLE 68 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 124
11.2.4 UNITED STATES 124
TABLE 69 UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 124
TABLE 70 UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 125
TABLE 71 UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 125
TABLE 72 UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 125
11.2.5 CANADA 125
TABLE 73 CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 126
TABLE 74 CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 126
TABLE 75 CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 126
TABLE 76 CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 126

11.3 EUROPE 127
11.3.1 EUROPE: CLOUD ADVERTISING MARKET DRIVERS 127
11.3.2 EUROPE: COVID-19 IMPACT 127
11.3.3 EUROPE: REGULATIONS 128
11.3.3.1 General Data Protection Regulation 128
11.3.3.2 European Committee for Standardization 128
11.3.3.3 European Technical Standards Institute 128
TABLE 77 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION) 129
TABLE 78 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 129
TABLE 79 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 129
TABLE 80 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 130
TABLE 81 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 130
TABLE 82 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 130
TABLE 83 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 130
TABLE 84 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 131
TABLE 85 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 131
TABLE 86 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 131
TABLE 87 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 132
TABLE 88 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 132
11.3.4 UNITED KINGDOM 132
TABLE 89 UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 133
TABLE 90 UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 133
TABLE 91 UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 133
TABLE 92 UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 133
11.3.5 GERMANY 134
TABLE 93 GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 134
TABLE 94 GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 134
TABLE 95 GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 134
TABLE 96 GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 135
11.3.6 FRANCE 135
TABLE 97 FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 135
TABLE 98 FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 135
TABLE 99 FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 136
TABLE 100 FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 136
11.3.7 REST OF EUROPE 136
TABLE 101 REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 136
TABLE 102 REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 137
TABLE 103 REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 137
TABLE 104 REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 137
11.4 ASIA PACIFIC 138
11.4.1 ASIA PACIFIC: CLOUD ADVERTISING MARKET DRIVERS 138
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 138
11.4.3 ASIA PACIFIC: REGULATIONS 139
11.4.3.1 International Organization for Standardization 27001 139
11.4.3.2 Personal Data Protection Act 139
FIGURE 43 ASIA PACIFIC: MARKET SNAPSHOT 140
TABLE 105 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION) 141
TABLE 106 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 141
TABLE 107 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 141
TABLE 108 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 142
TABLE 109 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 142
TABLE 110 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 142
TABLE 111 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 142
TABLE 112 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 143
TABLE 113 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 143
TABLE 114 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 144
TABLE 115 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 144
TABLE 116 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 144
11.4.4 CHINA 145
TABLE 117 CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION) 145
TABLE 118 CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION) 145
TABLE 119 CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 146
TABLE 120 CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 146
11.4.5 JAPAN 146
TABLE 121 JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION) 146
TABLE 122 JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION) 147
TABLE 123 JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 147
TABLE 124 JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 147
11.4.6 AUSTRALIA AND NEW ZEALAND 147
TABLE 125 AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 148
TABLE 126 AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 148
TABLE 127 AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 148
TABLE 128 AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 148
11.4.7 REST OF ASIA PACIFIC 149
TABLE 129 REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 149
TABLE 130 REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 149
TABLE 131 REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 150
TABLE 132 REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 150
11.5 MIDDLE EAST AND AFRICA 150
11.5.1 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET DRIVERS 151
11.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 151
11.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 152
11.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 152
11.5.3.2 Cloud Computing Framework 152
11.5.3.3 GDPR Applicability in KSA 152
11.5.3.4 Protection of Personal Information Act 152
11.5.3.5 TRA’s IoT Regulatory Policy 153
TABLE 133 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY APPLICATION, 2016–2020 (USD MILLION) 153
TABLE 134 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION) 153
TABLE 135 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 154
TABLE 136 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 154
TABLE 137 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 154
TABLE 138 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 154
TABLE 139 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 155
TABLE 140 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 155
TABLE 141 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY VERTICAL, 2016–2020 (USD MILLION) 155
TABLE 142 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION) 156
TABLE 143 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION) 156
TABLE 144 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION) 156
11.5.4 SAUDI ARABIA 157
TABLE 145 SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 157
TABLE 146 SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 157
TABLE 147 SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 157
TABLE 148 SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 158
11.5.5 UNITED ARAB EMIRATES 158
TABLE 149 UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 158
TABLE 150 UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 159
TABLE 151 UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 159
TABLE 152 UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 159
11.5.6 SOUTH AFRICA 159
TABLE 153 SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 160
TABLE 154 SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 160
TABLE 155 SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 160
TABLE 156 SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 160
11.5.7 REST OF MIDDLE EAST AND AFRICA 161
TABLE 157 REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 161
TABLE 158 REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 161
TABLE 159 REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 162
TABLE 160 REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 162
11.6 LATIN AMERICA 162
11.6.1 LATIN AMERICA: CLOUD ADVERTISING MARKET DRIVERS 162
11.6.2 LATIN AMERICA: COVID-19 IMPACT 163
11.6.3 LATIN AMERICA: REGULATIONS 163
11.6.3.1 Brazil Data Protection Law 163
11.6.3.2 Argentina Personal Data Protection Law No. 25.326 164
TABLE 161 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION) 164
TABLE 162 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 165
TABLE 163 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 165
TABLE 164 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 165
TABLE 165 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 165
TABLE 166 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 166
TABLE 167 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 166
TABLE 168 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 166
TABLE 169 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 167
TABLE 170 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 167
TABLE 171 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 168
TABLE 172 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 168
11.6.4 BRAZIL 168
TABLE 173 BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 168
TABLE 174 BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 169
TABLE 175 BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 169
TABLE 176 BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 169
11.6.5 MEXICO 169
TABLE 177 MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 170
TABLE 178 MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 170
TABLE 179 MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 170
TABLE 180 MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 170
11.6.6 REST OF LATIN AMERICA 171
TABLE 181 REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION) 171
TABLE 182 REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 171
TABLE 183 REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 171
TABLE 184 REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 172
12 COMPETITIVE LANDSCAPE 173
12.1 INTRODUCTION 173
FIGURE 44 MARKET EVALUATION FRAMEWORK 173
12.2 MARKET RANKING 174
FIGURE 45 MARKET RANKING IN 2021 174
12.3 MARKET SHARE OF TOP VENDORS 174
TABLE 185 CLOUD ADVERTISING MARKET: DEGREE OF COMPETITION 174
FIGURE 46 CLOUD ADVERTISING MARKET: VENDOR SHARE ANALYSIS 175
12.4 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS 176
FIGURE 47 HISTORICAL REVENUE ANALYSIS 176
12.5 COMPANY EVALUATION QUADRANT 177
12.5.1 DEFINITIONS AND METHODOLOGY 177
TABLE 186 COMPANY EVALUATION QUADRANT: CRITERIA 177
12.5.2 STAR 177
12.5.3 EMERGING LEADER 177
12.5.4 PERVASIVE 177
12.5.5 PARTICIPANT 177
FIGURE 48 CLOUD ADVERTISING MARKET (GLOBAL):
COMPANY EVALUATION QUADRANT, 2021 178
TABLE 187 COMPANY FOOTPRINT 179
TABLE 188 COMPANY VERTICAL FOOTPRINT (1/2) 180
TABLE 189 COMPANY VERTICAL FOOTPRINT (2/2) 181
TABLE 190 COMPANY REGION FOOTPRINT 182
TABLE 191 COMPANY APPLICATION FOOTPRINT 183
12.6 COMPETITIVE SCENARIO 184
TABLE 192 CLOUD ADVERTISING MARKET: NEW LAUNCHES, SEPTEMBER 2021–
MARCH 2019 184
TABLE 193 CLOUD ADVERTISING MARKET: DEALS, AUGUST 2021-MARCH 2019 187
13 COMPANY PROFILES 191
13.1 INTRODUCTION 191
13.2 KEY PLAYERS 191
(Business Overview, Products & Services, Key Insights, Recent Developments, MnM View)*
13.2.1 ADOBE 191
TABLE 194 ADOBE: BUSINESS OVERVIEW 191
FIGURE 49 ADOBE: COMPANY SNAPSHOT 192
TABLE 195 ADOBE: NEW LAUNCHES 193
TABLE 196 ADOBE: DEALS 193
13.2.2 ORACLE 195
TABLE 197 ORACLE: BUSINESS OVERVIEW 195
FIGURE 50 ORACLE: COMPANY SNAPSHOT 196
TABLE 198 ORACLE: NEW LAUNCHES 197
TABLE 199 ORACLE: DEALS 198
13.2.3 SALESFORCE 199
TABLE 200 SALESFORCE: BUSINESS OVERVIEW 199
FIGURE 51 SALESFORCE: COMPANY SNAPSHOT 200
TABLE 201 SALESFORCE: NEW LAUNCHES 201
TABLE 202 SALESFORCE: DEALS 201
13.2.4 GOOGLE 203
TABLE 203 GOOGLE: BUSINESS OVERVIEW 203
FIGURE 52 GOOGLE: COMPANY SNAPSHOT 204
TABLE 204 GOOGLE: NEW LAUNCHES 205
TABLE 205 GOOGLE: DEALS 205
13.2.5 IBM 207
TABLE 206 IBM: BUSINESS OVERVIEW 207
FIGURE 53 IBM: COMPANY SNAPSHOT 208
TABLE 207 IBM: NEW LAUNCHES 209
TABLE 208 IBM: DEALS 210
13.2.6 SAP 211
TABLE 209 SAP: BUSINESS OVERVIEW 211
FIGURE 54 SAP: COMPANY SNAPSHOT 212
TABLE 210 SAP: NEW LAUNCHES 213
TABLE 211 SAP: DEALS 213

13.2.7 ACQUIA 215
TABLE 212 ACQUIA: BUSINESS OVERVIEW 215
TABLE 213 ACQUIA: NEW LAUNCHES 216
TABLE 214 ACQUIA: DEALS 217
13.2.8 DEMANDBASE 218
TABLE 215 DEMANDBASE: BUSINESS OVERVIEW 218
TABLE 216 DEMANDBASE: NEW LAUNCHES 219
TABLE 217 DEMANDBASE: DEALS 220
13.2.9 EXPERIAN 221
TABLE 218 EXPERIAN: BUSINESS OVERVIEW 221
FIGURE 55 EXPERIAN: COMPANY SNAPSHOT 222
TABLE 219 EXPERIAN: NEW LAUNCHES 223
TABLE 220 EXPERIAN: DEALS 223
13.2.10 KUBIENT 224
TABLE 221 KUBIENT: BUSINESS OVERVIEW 224
FIGURE 56 KUBIENT: COMPANY SNAPSHOT 225
TABLE 222 KUBIENT: DEALS 226
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13.3 OTHER PLAYERS 227
13.3.1 FICO 227
13.3.2 HUBSPOT 228
13.3.3 IMAGINE COMMUNICATIONS 229
13.3.4 INMOBI 230
13.3.5 MARIN SOFTWARE 231
13.3.6 SITECORE 232
13.3.7 MEDIAMATH 233
13.3.8 NIELSEN 233
13.3.9 PEGA 234
13.3.10 SAILTHRU 234
14 ADJACENT MARKETS 235
14.1 MOBILE ADVERTISING MARKET 235
TABLE 223 MOBILE MARKETING MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 235
TABLE 224 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION) 235
TABLE 225 MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 236
TABLE 226 MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 236

14.2 MARKETING CLOUD PLATFORM MARKET 237
TABLE 227 MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 237
TABLE 228 MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION) 237
TABLE 229 MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 237
15 APPENDIX 238
15.1 DISCUSSION GUIDE 238
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 242
15.3 AVAILABLE CUSTOMIZATIONS 244
15.4 RELATED REPORTS 244
15.5 AUTHOR DETAILS 245



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