Social Media Management Market by Component (Solutions (Social Media Marketing, Social Media Asset and Content Management), Services), Deployment Mode, Organization Size, Application, (Sales and Marketing), Vertical - Global Forecast to 2026

ソーシャルメディア管理の世界市場予測:コンポーネント別、展開方法別、組織規模別、用途別、産業別

◆タイトル:Social Media Management Market by Component (Solutions (Social Media Marketing, Social Media Asset and Content Management), Services), Deployment Mode, Organization Size, Application, (Sales and Marketing), Vertical - Global Forecast to 2026
◆商品コード:TC6916
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年8月3日
◆ページ数:328
◆レポート形式:PDF / 英語
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【レポートの概要】

マーケッツアンドマーケッツ社はソーシャルメディア管理の世界市場規模が2021年144億ドルから2026年416億ドルまで、年平均23.6%成長すると予想しています。本調査資料では、世界のソーシャルメディア管理市場について調査し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、コンポーネント別(ソリューション、サービス)分析、展開方法別(オンプレミス、クラウド)分析、組織規模別(小企業、中堅企業、大企業)分析、用途別(販売・マーケティング管理、顧客体験管理、競争インテリジェンス、リスク管理・不正検出、その他)分析、地域別分析、競争状況、企業情報、隣接/関連市場などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・ソーシャルメディア管理の世界市場規模:コンポーネント別(ソリューション、サービス)
・ソーシャルメディア管理の世界市場規模:展開方法別(オンプレミス、クラウド)
・ソーシャルメディア管理の世界市場規模:組織規模別(小企業、中堅企業、大企業)
・ソーシャルメディア管理の世界市場規模:用途別(販売・マーケティング管理、顧客体験管理、競争インテリジェンス、リスク管理・不正検出、その他)
・ソーシャルメディア管理の世界市場規模:地域別
・競争状況
・企業情報
・隣接/関連市場

“The Social Media Management market size is projected to grow from USD 14.4 billion in 2021 to USD 41.6 billion in 2026, at a Compound Annual Growth Rate (CAGR) of 23.6% during the forecast period.”
The major factors driving the growth of the Social Media Management Market include the Increase in need for search ROI for social media strategy, Enhancement of customer experience with social media management, Increase in user engagement of social media using smartphones.

“Based on component, the solutions segment is expected to lead the social media management market during the forecast period.”
The solutions segment of the social media management market is further segmented into social media marketing; social media listening, monitoring, and analytics; social media asset and content management; and social media risk and compliance management. This section discusses each solution subsegment’s market size and growth rate based on type (for selected subsegments) and region.

“Based on deployment mode, cloud is expected to grow at a higher CAGR during the forecast period.”
The cloud-based deployment mode provides a solution to access the data remotely from various servers or data centers. These include servers, networks, storage, databases, analytical tools, and software platforms to deliver and access services over the internet. Its low cost of Operating Expenditures (OPEX) helps users pay per usage and invest more time and energy in concentrating on core business goals. In the cloud deployment mode, the social media management solution is offered as SaaS, and all the social media management workloads are cloud-based. IT infrastructure requirements of the customer, data redundancies, data availability, virtual private network setup (related to customer IT teams), setting security protocols and audits, configuration, and maintenance and updates are handled by social media management solution vendors. These solutions can be accessed through the internet anytime, anywhere, based on on-demand/pay-per-usage.

“Based on organization size, medium-sized organization is expected to lead the social media management market during the forecast period.”
Based on organization size, the social media management market is segmented into small enterprises, medium-sized enterprises, and large enterprises. Social media management is growing at a robust rate due to the increasing number of smartphone users. The increasing trend of technological advancements is creating growth opportunities for small, medium-sized, and large enterprises. Organizations have started relying on social media solutions and services to maximize their geographical reach. Social media management tools to help organizations make quick and easy decisions. Organizations use social media management to provide up-to-date information by identifying, extracting, cleaning, analyzing, visualizing, and interpreting. The rising number of customers on social media platforms is increasing the growth rate of large enterprises, which would focus on customer retention. The deployment of social media management is helping companies understand customer sentiments about brands, trends, and competitors in the market and gather and analyze a vast amount of data from various platforms, such as Facebook, Twitter, Instagram, and LinkedIn.

“Based on application, competitive intelligence segment is expected to grow at a higher CAGR during the forecast period.”
The competitive intelligence segment is projected to gain traction in the coming years, The competitive intelligence application in the social media management market incorporates all activities that a company undertakes to gain insights into what their competitors are doing, track their competitor’s activities, and any conversation that may be happening between a company and its competitor’s customers on social media networks. Social media networks can provide a plethora of information about customers and their experiences, needs, and perceptions. Using the right social media management solution, a company can track these conversations focused on itself and its competitors. This information can be used to increase the company’s market intelligence and create a competitive edge.

“Based on vertical, BFSI segment is expected to lead the social media management market during the forecast period.”
The Banking and financial institutions have begun to move their business focus toward digital transformation acceleration, allowing them to reconsider their operational model operations. With the growing need for cloud-based application development tools and data analytics, top BFSIs are attempting to bring new technologies to market and leveraging hybrid cloud-based solutions to provide a higher value proposition and services to financial consumers. One major Chinese bank launched an integrated digital coronavirus program that included banking services, wealth management services, tutorials, timely advisory content, and non-banking-related services ranging from online shopping assistance to doctor appointments to disinfectant delivery.

“APAC is expected to grow at a higher CAGR during the forecast period.”
Asia Pacific (APAC) has continually presented lucrative market opportunities for social media management Solutions providers with a notable increase in social media management across its developed and emerging countries. Australia, Japan, Singapore, China, and India have displayed ample growth opportunities in the social media management market. Owing to a rapidly proliferating technology-backed economical structure, APAC is expected to emerge as the fastest-growing region in social media management Solutions demand during the forecast period.

• By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
• By Designation: C-level – 38%, Directors – 30%, and Others – 32%
• By Region: North America – 40%, Europe – 15%, APAC – 35%, MEA – 5%, Latin America– 5%.

Some prominent players profiled in the study are Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Clarabridge (US), Khoros (US), Falcon.io (Denmark), Zoho Corporation (India), NetBase (US), Brandwatch (UK), Talkwalker (Europe), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Socialbakers (Czech Republic), Synthesio (US), and eClincher (US).

Research coverage:
The market study covers social media management market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component (solutions and services), deployment(cloud and on premises), organization size (small enterprises, medium-sized enterprises, and large enterprises), and regions. The solutions segment is further segmented into social media marketing, social media monitoring, social media asset and risk management, and risk and compliance management. The services segment is further segmented into professional services and managed services. The regional analysis of social media management market includes North America, EMEA, APAC, and Latin America. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report:
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall Passenger Information social media management market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 32
1.1 INTRODUCTION TO COVID-19 32
1.2 COVID-19 HEALTH ASSESSMENT 32
FIGURE 1 COVID-19: GLOBAL PROPAGATION 32
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 33
1.3 COVID-19 ECONOMIC ASSESSMENT 34
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 34
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 35
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 35
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 36
1.4 OBJECTIVES OF THE STUDY 37
1.5 MARKET DEFINITION 38
1.5.1 INCLUSIONS AND EXCLUSIONS 38
1.6 MARKET SCOPE 39
1.6.1 MARKET SEGMENTATION 39
1.6.2 YEARS CONSIDERED FOR THE STUDY 40
1.7 CURRENCY 40
1.8 STAKEHOLDERS 40
1.9 SUMMARY OF CHANGES 41
2 RESEARCH METHODOLOGY 43
2.1 RESEARCH DATA 43
FIGURE 6 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN 43
2.1.1 SECONDARY DATA 44
2.1.2 PRIMARY DATA 44
TABLE 1 PRIMARY INTERVIEWS WITH EXPERTS 44
2.1.2.1 Breakup of primary profiles 45
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 45
2.1.2.2 Key Industry Insights 45
2.2 DATA TRIANGULATION 46
FIGURE 8 DATA TRIANGULATION 46
2.3 MARKET SIZE ESTIMATION 47
FIGURE 9 RESEARCH METHODOLOGY: APPROACH 47
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY─ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET 47
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY ─ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET 48
2.4 MARKET FORECAST 49
TABLE 2 FACTOR ANALYSIS 49
2.5 ASSUMPTIONS FOR THE STUDY 50
2.6 LIMITATIONS OF THE STUDY 51
3 EXECUTIVE SUMMARY 52
FIGURE 12 SOCIAL MEDIA MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION) 54
FIGURE 13 SOLUTIONS ARE ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD 54
FIGURE 14 COMPETITIVE INTELLIGENCE IS ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD 55
FIGURE 15 CLOUD DEPLOYMENT IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD 55
FIGURE 16 MEDIUM-SIZED ENTERPRISES ARE ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD 56
FIGURE 17 BFSI IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD 56
FIGURE 18 GROWING SEGMENTS IN THE SOCIAL MEDIA MANAGEMENT MARKET,
2021–2026 57
FIGURE 19 SOCIAL MEDIA MANAGEMENT MARKET: REGIONAL SNAPSHOT 57
4 PREMIUM INSIGHTS 58
4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA MANAGEMENT MARKET 58
FIGURE 20 INCREASED NEED FOR SOCIAL MEDIA MANAGEMENT AND COMPETITIVE INTELLIGENCE TO DRIVE THE MARKET GROWTH 58
4.2 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 59
FIGURE 21 SOLUTIONS AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN ASIA PACIFIC IN 2021 59
4.3 SOCIAL MEDIA MANAGEMENT MARKET: MAJOR COUNTRIES 59
FIGURE 22 CHINA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 59
5 MARKET OVERVIEW 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 23 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 60
5.2.1 DRIVERS 61
5.2.1.1 Increase in focus on the market and competitive intelligence 61
5.2.1.2 Increase in need for search ROI for social media strategy 61
FIGURE 24 SOCIAL MEDIA PENETRATION, BY COUNTRY, 2020 61
5.2.1.3 Enhancement of customer experience with social media management 62
FIGURE 25 IMPACT OF NEGATIVE ONLINE EXPERIENCE 62
5.2.1.4 Increase in user engagement of social media using smartphones 63
FIGURE 26 REGION-WISE SOCIAL MEDIA PENETRATION 63
5.2.1.5 Shift of people toward virtual realm due to COVID-19 64
5.2.2 RESTRAINTS 64
5.2.2.1 Regulatory and compliance constraints 64
5.2.2.2 Lack of common standards and laws 64
5.2.2.3 Complexities in the management workflow 65
5.2.3 OPPORTUNITIES 65
5.2.3.1 Voluminous data generation through social media platforms 65
FIGURE 27 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE,
2017–2020 (BILLION) 66
5.2.3.2 Increase in cloud adoption trends 66
5.2.3.3 High adoption rate of social media management solutions among small and medium-sized enterprises 67
5.2.4 CHALLENGES 67
5.2.4.1 Lack of standard measures for a social media management platform 67
5.2.4.2 Lack of a single solution to manage the increasing unstructured data 67
5.3 IMPACT OF COVID-19 ON SOCIAL MEDIA MANAGEMENT 68
5.3.1 DRIVERS AND OPPORTUNITIES 68
5.3.2 RESTRAINTS AND CHALLENGES 68
5.3.3 CUMULATIVE GROWTH ANALYSIS 69
5.4 CASE STUDY ANALYSIS 69
5.4.1 HOSPITALITY 69
5.4.1.1 Use case 1: Five Guys implements social media management tools to track brand image and to analyze customer behavior 69
5.4.2 BANKING 70
5.4.2.1 Use case 2: OCBC Improves customer engagement and monitoring across different social media channels 70
5.4.3 MEDIA AND ENTERTAINMENT 70
5.4.3.1 Use case 3: Clear Channel tracked advertisement success across all channels more efficiently 70
5.4.4 ENERGY AND UTILITIES 71
5.4.4.1 Use case 4: Stadtwerke München improves customer engagement with a social media management platform 71
5.4.5 HEALTHCARE AND LIFE SCIENCE 71
5.4.5.1 Use case 5: Chobani implemented social media management tools to track brand image and audience listening 71
5.5 SUPPLY CHAIN ANALYSIS 72
FIGURE 28 SUPPLY CHAIN ANALYSIS: SOCIAL MEDIA MANAGEMENT MARKET 72
5.6 ECOSYSTEM 73
TABLE 3 ECOSYSTEM: SOCIAL MEDIA MANAGEMENT MARKET 73
5.7 PORTER’S FIVE FORCES ANALYSIS 74
TABLE 4 IMPACT OF EACH FORCE ON THE SOCIAL MEDIA MANAGEMENT MARKET 74
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: SOCIAL MEDIA MANAGEMENT MARKET 75
5.7.1 THREAT FROM NEW ENTRANTS 75
5.7.2 THREAT FROM SUBSTITUTES 76
5.7.3 BARGAINING POWER OF SUPPLIERS 76
5.7.4 BARGAINING POWER OF BUYERS 76
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 76
5.8 PATENT ANALYSIS 77
TABLE 5 PATENTS GRANTED TO VENDORS IN THE SOCIAL MEDIA MANAGEMENT MARKET 77
5.9 PRICING MODEL ANALYSIS 77
TABLE 6 PRICING ANALYSIS 78
5.10 REGULATORY IMPLICATIONS 78
5.10.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 78
5.10.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 79
5.10.3 GRAMM-LEACH-BLILEY ACT (GLBA) 79
5.10.4 GENERAL DATA PROTECTION REGULATION (GDPR) 79
5.10.5 TECHNOLOGIES IN SOCIAL MEDIA MANAGEMENT 79
5.10.5.1 Big data 79
5.10.5.2 Machine learning 80
5.10.5.3 AI 80
5.10.5.4 Augmented reality 81
6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT 82
6.1 INTRODUCTION 83
6.1.1 COMPONENT: COVID-19 IMPACT 83
FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 84
TABLE 7 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 84
TABLE 8 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT,
2020–2026 (USD MILLION) 84
6.2 SOLUTIONS 85
6.2.1 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 85
FIGURE 31 SOCIAL MEDIA MARKETING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 85
TABLE 9 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE,
2016–2019 (USD MILLION) 86
TABLE 10 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE,
2020–2026 (USD MILLION) 86
TABLE 11 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 86
TABLE 12 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 87
6.2.1.1 Social media marketing 87
6.2.1.2 Social media marketing: market drivers 87
6.2.1.2.1 Social Ad Technology and Selling 87
6.2.1.2.2 Social Advocacy 87
TABLE 13 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY TYPE, 2016–2019 (USD MILLION) 88
TABLE 14 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY TYPE, 2020–2026 (USD MILLION) 88
TABLE 15 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 88
TABLE 16 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 88
6.2.1.3 Social media listening, monitoring, and analytics 89
6.2.1.4 Social media listening, monitoring, and analytics: market drivers 89
6.2.1.4.1 Social Media Listening and Monitoring 89
6.2.1.4.2 Social Media Analytics 89
TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) 89
TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) 90
TABLE 19 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 90
TABLE 20 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 90
6.2.1.5 Social media asset and content management 90
6.2.1.6 Social media asset and content management: market drivers 91
TABLE 21 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 91
TABLE 22 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 91
6.2.1.7 Social media risk and compliance management 92
6.2.1.8 Social media risk and compliance management: market drivers 92
TABLE 23 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 92
TABLE 24 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 92
6.3 SERVICES 93
6.3.1 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 93
FIGURE 32 MANAGED SERVICES SEGMENT TO GROW WITH THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 93
TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE,
2016–2019 (USD MILLION) 94
TABLE 26 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE,
2020–2026 (USD MILLION) 94
TABLE 27 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 94
TABLE 28 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 94
6.3.2 PROFESSIONAL SERVICES 95
6.3.3 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 95
TABLE 29 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY TYPE, 2016–2019 (USD MILLION) 95
TABLE 30 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY TYPE, 2020–2026 (USD MILLION) 95
TABLE 31 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 96
TABLE 32 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 96
6.3.3.1 Implementation and consulting services 96
TABLE 33 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 96
TABLE 34 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 97
6.3.3.2 Training and support services 97
TABLE 35 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 97
TABLE 36 TRAINING AND SUPPORT SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 97
6.3.4 MANAGED SERVICES 98
6.3.5 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 98
TABLE 37 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 98
TABLE 38 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 98
7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 99
7.1 INTRODUCTION 100
7.1.1 DEPLOYMENT MODE: COVID-19 IMPACT 100
FIGURE 33 CLOUD DEPLOYMENT MODE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 100
TABLE 39 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE,
2016–2019 (USD MILLION) 100
TABLE 40 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE,
2020–2026 (USD MILLION) 101
7.2 ON-PREMISES 101
7.2.1 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 102
TABLE 41 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 102
TABLE 42 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 102
7.3 CLOUD 103
7.3.1 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 103
TABLE 43 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 103
TABLE 44 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 103

8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 104
8.1 INTRODUCTION 105
8.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 105
FIGURE 34 MEDIUM-SIZED ENTERPRISES TO LEAD THE SOCIAL MEDIA MANAGEMENT MARKET DURING THE FORECAST PERIOD 106
TABLE 45 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 106
TABLE 46 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 106
8.2 SMALL ENTERPRISES 107
8.2.1 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 107
TABLE 47 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 107
TABLE 48 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 107
8.3 MEDIUM-SIZED ENTERPRISES 108
8.3.1 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 108
TABLE 49 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 108
TABLE 50 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 108
8.4 LARGE ENTERPRISES 109
8.4.1 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 109
TABLE 51 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 109
TABLE 52 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 110
9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 111
9.1 INTRODUCTION 112
FIGURE 35 COMPETITIVE INTELLIGENCE APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 112
TABLE 53 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 112
TABLE 54 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION,
2020–2026 (USD MILLION) 113
9.1.1 APPLICATION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 113
9.1.2 APPLICATION: COVID-19 IMPACT 113
9.2 SALES AND MARKETING MANAGEMENT 114
9.2.1 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 114
TABLE 55 SALES AND MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 114
TABLE 56 SALES AND MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 115
9.3 CUSTOMER EXPERIENCE MANAGEMENT 115
9.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 115
TABLE 57 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) 115
TABLE 58 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) 116
TABLE 59 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 116
TABLE 60 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 116
9.3.2 SOCIAL CARE AND MESSAGING 116
9.3.3 CUSTOMER DATA PLATFORM 117
9.4 COMPETITIVE INTELLIGENCE 117
9.4.1 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 117
TABLE 61 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 118
TABLE 62 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 118
9.5 RISK MANAGEMENT AND FRAUD DETECTION 118
9.5.1 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 119
TABLE 63 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 119
TABLE 64 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 119
9.6 OTHERS 120
TABLE 65 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 120
TABLE 66 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 120
10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL 121
10.1 INTRODUCTION 122
10.1.1 VERTICALS: COVID-19 IMPACT 122
FIGURE 36 TRAVER AND HOSPITALITY TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD 123
TABLE 67 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 123
TABLE 68 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 124
10.2 BFSI 124
10.2.1 BFSI: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 125
TABLE 69 BFSI: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 125
TABLE 70 BFSI: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 125
10.3 RETAIL AND CONSUMER GOODS 126
10.3.1 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 126
TABLE 71 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 126
TABLE 72 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 127
10.4 GOVERNMENT AND PUBLIC SECTOR 127
10.4.1 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIUM MANAGEMENT MARKET DRIVERS 127
TABLE 73 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 128
TABLE 74 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 128
10.5 HEALTHCARE AND LIFE SCIENCES 128
10.5.1 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 129
TABLE 75 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 129
TABLE 76 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 129
10.6 IT AND TELECOM 130
10.6.1 IT AND TELECOM: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 130
TABLE 77 IT AND TELECOM: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 130
TABLE 78 IT AND TELECOM: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 131
10.7 MEDIA AND ENTERTAINMENT 131
10.7.1 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 131
TABLE 79 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 132
TABLE 80 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 132
10.8 MANUFACTURING 132
10.8.1 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 133
TABLE 81 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 133
TABLE 82 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 133
10.9 TRAVEL AND HOSPITALITY 134
10.9.1 TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 134
TABLE 83 TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 134
TABLE 84 TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 135
10.10 OTHERS 135
TABLE 85 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 136
TABLE 86 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 136
11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 137
11.1 INTRODUCTION 138
FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE AND ASIA PACIFIC
TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 138
11.2 NORTH AMERICA 138
11.2.1 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 139
11.2.2 NORTH AMERICA: COVID-19 IMPACT 139
11.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS 140
11.2.3.1 Health Insurance Portability and Accountability Act of 1996 140
11.2.3.2 California Consumer Privacy Act 140
11.2.3.3 Health Information Technology for Economic and Clinical Health Act 140
11.2.3.4 Sarbanes Oxley Act 140
11.2.3.5 The United States Securities and Exchange Commission 141
11.2.3.6 International Organization For Standardization 27001 141
11.2.3.7 California Consumer Privacy Act 141
11.2.3.8 Federal Information Security Management Act 141
11.2.3.9 Payment Card Industry Data Security Standard 142
11.2.3.10 Federal Information Processing Standards 142
FIGURE 38 NORTH AMERICA MARKET SNAPSHOT 143
TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 143
TABLE 88 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 144
TABLE 89 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 144
TABLE 90 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 144
TABLE 91 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 145
TABLE 92 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 145
TABLE 93 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 145
TABLE 94 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 145
TABLE 95 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 146
TABLE 96 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 146
TABLE 97 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 146
TABLE 98 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY APPLICATION, 2020–2026 (USD MILLION) 147
TABLE 99 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 147
TABLE 100 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 147
TABLE 101 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 148
TABLE 102 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 148
TABLE 103 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 149
TABLE 104 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION) 149
11.2.4 UNITED STATES 149
TABLE 105 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 150
TABLE 106 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 150
TABLE 107 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 150
TABLE 108 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 151
TABLE 109 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 151
TABLE 110 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 151
TABLE 111 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 152
TABLE 112 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 152
TABLE 113 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 152
TABLE 114 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 152
TABLE 115 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 153
TABLE 116 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY APPLICATION, 2020–2026 (USD MILLION) 153
TABLE 117 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 153
TABLE 118 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 154
TABLE 119 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 154
TABLE 120 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 155
11.2.5 CANADA 155
TABLE 121 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 155
TABLE 122 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 156
TABLE 123 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION,
2016–2019 (USD MILLION) 156
TABLE 124 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION,
2020–2026 (USD MILLION) 156
TABLE 125 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 157
TABLE 126 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 157
TABLE 127 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 157
TABLE 128 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 157
TABLE 129 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 158
TABLE 130 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 158
TABLE 131 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 158
TABLE 132 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION) 159
TABLE 133 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 159
TABLE 134 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 159
TABLE 135 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 160
TABLE 136 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 160
11.3 EUROPE, MIDDLE EAST, AND AFRICA 161
11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 161
11.3.2 EUROPE, MIDDLE EAST, AND AFRICA: COVID-19 IMPACT 162
11.3.3 EUROPE, MIDDLE EAST, AND AFRICA: REGULATORY IMPLICATIONS 162
11.3.3.1 General Data Protection Regulation 162
11.3.3.2 European Committee for Standardization 162
11.3.3.3 European Technical Standards Institute 162
11.3.3.4 Israeli Privacy Protection Regulations (Data Security), 5777-2017 163
11.3.3.5 Cloud Computing Framework 163
11.3.3.6 GDPR Applicability in the Kingdom of Saudi Arabia (KSA) 163
11.3.3.7 Protection of Personal Information Act 163
TABLE 137 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 164
TABLE 138 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 164
TABLE 139 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 164
TABLE 140 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 165
TABLE 141 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 165
TABLE 142 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 165
TABLE 143 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 165
TABLE 144 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 166
TABLE 145 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 166
TABLE 146 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 166
TABLE 147 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 166
TABLE 148 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION) 167
TABLE 149 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 167
TABLE 150 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 167
TABLE 151 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 168
TABLE 152 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 168
TABLE 153 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 169
TABLE 154 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION) 169
11.3.4 GERMANY 170
TABLE 155 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 170
TABLE 156 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 170
TABLE 157 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 170
TABLE 158 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 171
TABLE 159 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 171
TABLE 160 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 171
TABLE 161 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 171
TABLE 162 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 172
TABLE 163 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 172
TABLE 164 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 172
TABLE 165 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 172
TABLE 166 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION) 173
TABLE 167 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 173
TABLE 168 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 173
TABLE 169 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 174
TABLE 170 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 174
11.3.5 UK & IRELAND 175
11.3.6 FRANCE 175
11.3.7 SPAIN 175
11.3.8 SAUDI ARABIA 175
11.3.9 ITALY 175
11.3.10 REST OF EUROPE, MIDDLE EAST, AND AFRICA 176
11.4 ASIA PACIFIC 176
11.4.1 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 176
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 176
11.4.3 ASIA PACIFIC: REGULATORY IMPLICATIONS 177
11.4.3.1 Privacy Commissioner for Personal Data 177
11.4.3.2 Act on the Protection of Personal Information 177
11.4.3.3 Critical Information Infrastructure 178
11.4.3.4 International Organization for Standardization 27001 178
11.4.3.5 Personal Data Protection Act 178
FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT 179
TABLE 171 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 179
TABLE 172 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 180
TABLE 173 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 180
TABLE 174 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 180
TABLE 175 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 181
TABLE 176 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 181
TABLE 177 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 181
TABLE 178 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 181
TABLE 179 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 182
TABLE 180 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 182
TABLE 181 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 182
TABLE 182 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION) 183
TABLE 183 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 183
TABLE 184 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 183
TABLE 185 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 184
TABLE 186 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 184
TABLE 187 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 185
TABLE 188 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION) 185

11.4.4 CHINA 185
TABLE 189 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 186
TABLE 190 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT,
2020–2026 (USD MILLION) 186
TABLE 191 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION,
2016–2019 (USD MILLION) 186
TABLE 192 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION,
2020–2026 (USD MILLION) 187
TABLE 193 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 187
TABLE 194 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 187
TABLE 195 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 187
TABLE 196 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 188
TABLE 197 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 188
TABLE 198 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 188
TABLE 199 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 188
TABLE 200 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION) 189
TABLE 201 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 189
TABLE 202 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 189
TABLE 203 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 190
TABLE 204 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 190
11.4.5 JAPAN 191
11.4.6 ANZ 191
11.4.7 INDIA 191
11.4.8 SINGAPORE 192
11.4.9 REST OF APAC 192
11.5 LATIN AMERICA 192
11.5.1 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 192
11.5.2 LATIN AMERICA: COVID-19 IMPACT 192
11.5.3 LATIN AMERICA: REGULATORY IMPLICATIONS 193
11.5.3.1 Brazil Data Protection Law 193
11.5.3.2 Argentina Personal Data Protection Law No. 25.326 193
11.5.3.3 Federal Law on Protection of Personal Data Held by Individuals 193
TABLE 205 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 194
TABLE 206 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 194
TABLE 207 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 194
TABLE 208 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 195
TABLE 209 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION) 195
TABLE 210 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION) 195
TABLE 211 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 195
TABLE 212 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION) 196
TABLE 213 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 196
TABLE 214 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 196
TABLE 215 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 196
TABLE 216 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY APPLICATION, 2020–2026 (USD MILLION) 197
TABLE 217 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 197
TABLE 218 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 197
TABLE 219 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 198
TABLE 220 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 198
TABLE 221 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 199
TABLE 222 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION) 199
11.5.4 MEXICO 199
11.5.5 COLOMBIA 200
11.5.6 BRAZIL 200
11.5.7 REST OF LATIN AMERICA 200
12 COMPETITIVE LANDSCAPE 201
12.1 OVERVIEW 201
12.2 MARKET EVALUATION FRAMEWORK 201
FIGURE 40 SOCIAL MEDIA MANAGEMENT MARKET EVALUATION FRAMEWORK 201
12.3 MARKET RANKING 202
FIGURE 41 MARKET RANKING IN 2020 202
12.4 MARKET SHARE ANALYSIS 202
TABLE 223 SOCIAL MEDIA MANAGEMENT MARKET: DEGREE OF COMPETITION 202
FIGURE 42 MARKET SHARE ANALYSIS OF COMPANIES IN THE SOCIAL MEDIA MANAGEMENT MARKET 203
12.5 KEY MARKET DEVELOPMENTS 204
FIGURE 43 KEY DEVELOPMENTS IN THE SOCIAL MEDIA MANAGEMENT MARKET
FOR 2019–2021 204
12.5.1 NEW PRODUCT LAUNCHES 205
TABLE 224 SOCIAL MEDIA MANAGEMENT SYSTEM MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2019–2021 205
12.5.2 DEALS 207
TABLE 225 SOCIAL MEDIA MANAGEMENT SYSTEM MARKET: DEALS, 2019–2021 207
12.6 COMPANY EVALUATION MATRIX 209
TABLE 226 COMPANY PRODUCT FOOTPRINT 209
TABLE 227 COMPANY SOLUTION FOOTPRINT 210
TABLE 228 COMPANY REGION FOOTPRINT 211
TABLE 229 COMPANY COMPONENT FOOTPRINT 212
12.6.1 STAR 213
12.6.2 EMERGING LEADERS 213
12.6.3 PERVASIVE 213
12.6.4 PARTICIPANTS 213
FIGURE 44 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET,
KEY COMPANY EVALUATION MATRIX 214

12.7 STARTUP/SME EVALUATION MATRIX, 2021 214
12.7.1 PROGRESSIVE COMPANIES 214
12.7.2 RESPONSIVE COMPANIES 215
12.7.3 DYNAMIC COMPANIES 215
12.7.4 STARTING BLOCKS 215
FIGURE 45 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: STARTUP/SME EVALUATION MATRIX, 2021 215
13 COMPANY PROFILES 216
13.1 INTRODUCTION 216
(Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View)*
13.2 KEY PLAYERS 216
13.2.1 ADOBE 216
TABLE 230 ADOBE: BUSINESS OVERVIEW 216
FIGURE 46 ADOBE: COMPANY SNAPSHOTS 217
TABLE 231 ADOBE: PRODUCTS OFFERED 218
TABLE 232 ADOBE: SOCIAL MEDIA MANAGEMENT MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS 219
TABLE 233 ADOBE: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 219
13.2.2 IBM 221
TABLE 234 IBM: BUSINESS OVERVIEW 221
FIGURE 47 IBM: COMPANY SNAPSHOT 222
TABLE 235 IBM: PRODUCTS OFFERED 222
TABLE 236 IBM: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 223
TABLE 237 IBM: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 223
13.2.3 GOOGLE 225
TABLE 238 GOOGLE: BUSINESS OVERVIEW 225
FIGURE 48 GOOGLE: COMPANY SNAPSHOT 226
TABLE 239 GOOGLE: PRODUCTS OFFERED 226
TABLE 240 GOOGLE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 227
TABLE 241 GOOGLE: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 227
13.2.4 ORACLE 229
TABLE 242 ORACLE: BUSINESS OVERVIEW 229
FIGURE 49 ORACLE: COMPANY SNAPSHOT 230
TABLE 243 ORACLE: PRODUCTS OFFERED 231
TABLE 244 ORACLE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 231
TABLE 245 ORACLE: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 231
13.2.5 SALESFORCE 233
TABLE 246 SALESFORCE: BUSINESS OVERVIEW 233

FIGURE 50 SALESFORCE: COMPANY SNAPSHOT 234
TABLE 247 SALESFORCE: PRODUCTS OFFERED 235
TABLE 248 SALESFORCE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 235
TABLE 249 SALESFORCE: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 236
13.2.6 SPROUT SOCIAL 237
TABLE 250 SPROUT SOCIAL: BUSINESS OVERVIEW 237
FIGURE 51 SPROUT SOCIAL: COMPANY SNAPSHOT 238
TABLE 251 SPROUT SOCIAL: PRODUCTS OFFERED 238
TABLE 252 SPROUT SOCIAL: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 239
TABLE 253 SPROUT SOCIAL: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 239
13.2.7 HOOTSUITE 240
TABLE 254 HOOTSUITE: BUSINESS OVERVIEW 240
TABLE 255 HOOTSUITE: PRODUCTS OFFERED 240
TABLE 256 HOOTSUITE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 241
TABLE 257 HOOTSUITE: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 242
13.2.8 MELTWATER 243
TABLE 258 MELTWATER: BUSINESS OVERVIEW 243
FIGURE 52 MELTWATER: COMPANY SNAPSHOT 244
TABLE 259 MELTWATER: PRODUCTS OFFERED 244
TABLE 260 MELTWATER SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 245
TABLE 261 MELTWATER: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 245
13.2.9 SPRINKLR 246
TABLE 262 SPRINKLR: BUSINESS OVERVIEW 246
FIGURE 53 SPRINKLR: COMPANY SNAPSHOT 247
TABLE 263 SPRINKLR: PRODUCTS OFFERED 248
TABLE 264 SPRINKLR: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 248
TABLE 265 SPRINKLR: RECENT DEVELOPMENTS 249
13.2.10 DIGIMIND 250
TABLE 266 DIGIMIND: BUSINESS OVERVIEW 250
TABLE 267 DIGIMIND: SOCIAL MEDIA MANAGEMENT MARKET 250
TABLE 268 DIGIMIND: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 251
TABLE 269 DIGIMIND: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 251
13.2.11 HUBSPOT 252
TABLE 270 HUBSPOT: BUSINESS OVERVIEW 252
FIGURE 54 HUBSPOT: COMPANY SNAPSHOT 253
TABLE 271 HUBSPOT: PRODUCTS OFFERED 254
TABLE 272 HUBSPOT: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 254
TABLE 273 HUBSPOT: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 254
13.2.12 CLARABRIDGE 255
TABLE 274 CLARABRIDGE: BUSINESS OVERVIEW 255
TABLE 275 CLARABRIDGE: PRODUCTS OFFERED 255
TABLE 276 CLARABRIDGE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 256
TABLE 277 CLARABRIDGE: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 256
*Details on Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View might not be captured in case of unlisted companies.
13.3 OTHER PLAYERS 257
13.3.1 KHOROS 257
13.3.2 FALCON.IO 258
13.3.3 ZOHO 258
13.3.4 NETBASE 259
13.3.5 BRANDWATCH 260
13.3.6 TALKWALKER 261
13.3.7 BUFFER 261
13.3.8 AGORAPULSE 262
13.3.9 SENDIBLE 262
13.3.10 MAVSOCIAL 263
13.3.11 SOCIALBAKERS 264
13.3.12 SYNTHESIO 264
13.3.13 ECLINCHER 265
14 ADJACENT/RELATED MARKETS 266
14.1 SOCIAL MEDIA ANALYTICS MARKET 266
14.1.1 LIMITATIONS OF THE STUDY 266
14.1.2 MARKET OVERVIEW 266
14.1.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 267
TABLE 278 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 267
TABLE 279 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 267
14.1.3.1 Software 268
TABLE 280 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 268
TABLE 281 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 268
14.1.3.2 Services 269
TABLE 282 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 269
TABLE 283 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 269
TABLE 284 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 269
TABLE 285 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 270
TABLE 286 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 270
TABLE 287 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 270
TABLE 288 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 271
TABLE 289 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 271
TABLE 290 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 271
TABLE 291 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 272
14.1.4 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 272
TABLE 292 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 272
TABLE 293 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 273
14.1.4.1 Sales and marketing management 273
TABLE 294 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 273
TABLE 295 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 273
TABLE 296 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 274
TABLE 297 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 274
14.1.4.2 Customer experience management 274
TABLE 298 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 274
TABLE 299 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 275
TABLE 300 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 275
TABLE 301 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 275
14.1.4.3 Competitive intelligence 276
TABLE 302 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 276
TABLE 303 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 276
TABLE 304 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 276
TABLE 305 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 277
14.1.4.4 Risk management and fraud detection 277
TABLE 306 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 277
TABLE 307 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 277
TABLE 308 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 278
TABLE 309 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 278
14.1.4.5 Public safety and law enforcement 278
TABLE 310 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 279
TABLE 311 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 279
TABLE 312 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 279
TABLE 313 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 280
14.1.5 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 280
TABLE 314 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 280
TABLE 315 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2020–2025 (USD MILLION) 280
TABLE 316 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 281
TABLE 317 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 281
TABLE 318 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 281
TABLE 319 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 282
14.1.6 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 282
TABLE 320 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 282
TABLE 321 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 282
TABLE 322 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 283
TABLE 323 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 283
TABLE 324 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 283
TABLE 325 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 284
14.1.7 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL 284
TABLE 326 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2014–2019 (USD MILLION) 284
TABLE 327 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2020–2025 (USD MILLION) 285
TABLE 328 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 285
TABLE 329 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 285
TABLE 330 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 286
TABLE 331 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 286
TABLE 332 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 286
TABLE 333 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 287
TABLE 334 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 287
TABLE 335 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 287
TABLE 336 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 288
TABLE 337 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 288
TABLE 338 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 288
TABLE 339 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 289
TABLE 340 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 289
TABLE 341 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 289
TABLE 342 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 290
TABLE 343 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 290
14.1.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 290
TABLE 344 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 291
TABLE 345 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 291
TABLE 346 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 291
TABLE 347 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 292
TABLE 348 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 292
TABLE 349 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 292
TABLE 350 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 292
TABLE 351 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 293
TABLE 352 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 293
TABLE 353 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 293
TABLE 354 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 294
TABLE 355 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 294
TABLE 356 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 294
TABLE 357 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 295
TABLE 358 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 295
TABLE 359 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 295
TABLE 360 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 295
TABLE 361 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 296
TABLE 362 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 296
TABLE 363 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 296
TABLE 364 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 296
TABLE 365 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 297
TABLE 366 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 297
TABLE 367 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 297
TABLE 368 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 297
TABLE 369 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 298
TABLE 370 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION) 298
TABLE 371 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2020–2025 (USD MILLION) 298
TABLE 372 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 298
TABLE 373 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 299
TABLE 374 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 299
TABLE 375 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 299
TABLE 376 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 299
TABLE 377 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 300
TABLE 378 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 300
TABLE 379 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 300
TABLE 380 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 300
TABLE 381 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 301
TABLE 382 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 301
TABLE 383 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 301
TABLE 384 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 301
TABLE 385 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 302
TABLE 386 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 302
TABLE 387 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 302
14.2 AI IN SOCIAL MEDIA MARKET 303
14.2.1 MARKET DEFINITION 303
14.2.2 MARKET OVERVIEW 303
14.2.3 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY 303
TABLE 388 AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 304
14.2.3.1 Machine learning and deep learning 304
TABLE 389 MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 304
14.2.3.2 Natural language processing 305
TABLE 390 NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 305
14.2.4 AI IN SOCIAL MEDIA MARKET, BY APPLICATION 305
TABLE 391 AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 305
14.2.4.1 Sales and marketing 306
TABLE 392 SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 306
14.2.4.2 Customer experience management 306
TABLE 393 CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 307
14.2.4.3 Public safety and law enforcement 307
TABLE 394 PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 307
14.2.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT 308
TABLE 395 AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 308
14.2.5.1 Solutions 308
TABLE 396 SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 308
TABLE 397 SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 308
TABLE 398 PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 309
14.2.5.2 Services 309
TABLE 399 SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 309
TABLE 400 SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 309
TABLE 401 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 310
TABLE 402 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 310
14.2.6 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISES SIZE 310
TABLE 403 AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 310
TABLE 404 SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 311
TABLE 405 LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 311
14.2.7 AI IN SOCIAL MEDIA MARKET, BY END USER 311
TABLE 406 AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 312
TABLE 407 RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 312
TABLE 408 BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 312
TABLE 409 MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 313
TABLE 410 PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 313
14.2.8 AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHIC ANALYSIS 313
TABLE 411 AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 314
TABLE 412 NORTH AMERICA: INTERNET USERS, 2017–2023 (MILLION) 314
TABLE 413 NORTH AMERICA: SMARTPHONE USERS, 2017–2023 (MILLION) 314
TABLE 414 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 314
TABLE 415 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 315
TABLE 416 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 315
TABLE 417 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 315
TABLE 418 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 315
TABLE 419 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 316
TABLE 420 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 316
TABLE 421 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 316
TABLE 422 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 316
TABLE 423 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 317
TABLE 424 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 317
TABLE 425 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 317
TABLE 426 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 317
TABLE 427 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 318
TABLE 428 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE,
BY TECHNOLOGY, 2016–2023 (USD MILLION) 318
TABLE 429 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE,
BY APPLICATION, 2016–2023 (USD MILLION) 318
TABLE 430 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE,
BY COMPONENT, 2016–2023 (USD MILLION) 318
TABLE 431 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION) 319
15 APPENDIX 320
15.1 DISCUSSION GUIDE 320
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 324
15.3 AVAILABLE CUSTOMIZATIONS 326
15.4 RELATED REPORTS 326
15.5 AUTHOR DETAILS 327

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