Agriculture IoT Market with COVID-19 Impact Analysis by Hardware, Application (Precision Farming, Precision Forestry, Precision Livestock, Precision Aquaculture, Smart Greenhouse), Farm Size, Production Stage, and Geography - Global Forecast to 2026

世界の農業用IoT市場予測:ハードウェア別、用途別、農場規模別、生産段階別、地域別

◆タイトル:Agriculture IoT Market with COVID-19 Impact Analysis by Hardware, Application (Precision Farming, Precision Forestry, Precision Livestock, Precision Aquaculture, Smart Greenhouse), Farm Size, Production Stage, and Geography - Global Forecast to 2026
◆商品コード:SE7397
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年6月3日
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【レポートの概要】

マーケッツアンドマーケッツ社は世界の農業用IoT市場規模が2021年114億ドルから2026年181億ドルまで、年平均9.8%成長すると予想しています。本市場調査レポートでは、農業用IoTの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、産業動向、ハードウェア種類別(精密農業用ハードウェア、精密林業用ハードウェア、家畜監視用ハードウェア、精密養殖用ハードウェア、スマートグリーンハウス用ハードウェア)分析、農場生産計画段階別(生産前計画、生産計画、ポストプロダクション計画)分析、農場規模別(小規模農場、中規模農業、大規模農場)分析、用途別(精密農業、精密林業、家畜監視、精密養殖、スマートグリーンハウス)分析、地域別分析、競争状況、企業情報など、以下の構成でまとめました。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・産業動向
・世界の農業用IoT市場規模:ハードウェア種類別(精密農業用ハードウェア、精密林業用ハードウェア、家畜監視用ハードウェア、精密養殖用ハードウェア、スマートグリーンハウス用ハードウェア)
・世界の農業用IoT市場規模:農場生産計画段階別(生産前計画、生産計画、ポストプロダクション計画)
・世界の農業用IoT市場規模:農場規模別(小規模農場、中規模農業、大規模農場)
・世界の農業用IoT市場規模:用途別(精密農業、精密林業、家畜監視、精密養殖、スマートグリーンハウス)
・世界の農業用IoT市場規模:地域別
・競争状況
・企業情報

“The agriculture IoT market is estimated to grow from USD 11.4 billion in 2021 to USD 18.1 billion by 2026 at a CAGR of 9.8% during 2021–2026.”
The growth of the agriculture IoT market is driven by factors such as increasing adoption of the Internet of Things (IoT) and artificial intelligence (AI) by farmers and growers, growing focus on livestock monitoring and disease detection, high demand for fresh produce, population growth, loss of arable land, surging adoption of aquaculture monitoring and feed optimization devices in developing countries, and strong government support for precision farming practices.

“Precision aquaculture application to register higher CAGR during the forecast period”
The agriculture IoT market for the precision aquaculture application segment is projected to register the higher CAGR during the forecast period, by application. Increasing demand for real-time tracking of fishing activity is the major reason behind the high growth of the agriculture IoT market in aquaculture farm monitoring applications. Additionally, increasing government support worldwide for freshwater aquaculture production, and growing investments in technological research and product innovations to further boost the demand for the market.

“Production planning stage is estimated to hold the largest share of the market during the forecast period.”
The production planning stage segment of the agriculture IoT market is estimated to register the largest market share in 2026, by the farm production planning stage. Farmers are extensively using agriculture IoT hardware devices for monitoring and data analytics applications in order to formulate data-driven strategies to maximize profits. Data pertaining to production processes, crops, and equipment is collected with the help of sensors. This data is stored in the cloud, and data analytics solutions generate insights with such data. Farm owners can leverage these insights and make important decisions about their farms.

“Small farm segment to register higher CAGR during the forecast period”
The agriculture IoT market for small farm segment is projected to register the higher CAGR during the forecast period, by farm size. Small farms are expected to adopt automation and other advanced technologies at the highest rate in the coming years due to the reducing cost of farm automation equipment and advancements in technology that make it more feasible to deploy automation tools even on smaller farms to achieve high returns on investments.

“Automation and control systems for precision farming hardware segment is estimated to hold the largest share of the market during the forecast period.”
The automation and control systems for the precision farming hardware segment of the agriculture IoT market is estimated to register the largest market share in 2026, by hardware type. The increasing demand for drones/unmanned aerial vehicles (UAVs) is a major reason behind the high growth of the market for automation and control systems. Also, the increasing adoption of automation and control devices such as GPS/GNSS, irrigation controllers, and guidance and steering systems is expected to drive the market for automation and control systems.

“APAC is projected to become the fastest geographical market between 2021 and 2026.”
APAC is likely to be the fastest-growing agriculture IoT market during the forecast period. Agriculture IoT techniques are expected to be adopted at a high rate in APAC. This region consists of emerging countries such as India, China, and countries in South East Asia. Rapidly growing population, availability of arable land, and strong government support for farmers through subsidies in these regions are the major factors driving the adoption of agriculture IoT technologies in APAC.

Breakdown of profiles of primary participants:
• By Company: Tier 1 = 20%, Tier 2 = 45%, and Tier 3 = 35%
• By Designation: C-level Executives = 35%, Directors = 25%, and Others (sales, marketing, and product managers, as well as members of various organizations) = 40%
• By Region: North America = 45%, APAC = 25%, Europe=20%, and ROW=10%

Major players profiled in this report:
The agriculture IoT market is dominated by a few established players such as Deere & Company (US), Trimble Inc. (US), Raven Industries (US), DeLaval (a subsidiary of Tetra Laval International, S.A.) (Sweden), and AKVA group (Norway).

Research coverage:
This report offers detailed insights into the agriculture IoT market based on hardware type (precision farming hardware, precision livestock hardware, precision aquaculture hardware, precision forestry hardware, smart greenhouses hardware, and other hardware), farm size (large, mid-sized, and small farms), farm production planning stage (pre-production planning, production planning, and post-production planning stages), application (precision farming, precision livestock, precision aquaculture, precision forestry, smart greenhouses, and others) and region (North America, South America, Europe, Asia Pacific (APAC), and Rest of the World (RoW) which includes the Middle East and Africa (MEA)) and Africa.
The report also provides a comprehensive review of agriculture IoT market drivers, restraints, opportunities, and challenges in the market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report:
The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the agriculture IoT market and provides them information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 41
1.3 STUDY SCOPE 42
1.3.1 MARKETS COVERED 42
1.3.2 GEOGRAPHIC SCOPE 42
1.3.3 YEARS CONSIDERED 43
1.4 CURRENCY 43
1.5 LIMITATIONS 43
1.6 SUMMARY OF CHANGES 44
1.7 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 1 AGRICULTURE IOT MARKET: RESEARCH DESIGN 46
2.1.1 SECONDARY DATA 47
2.1.1.1 List of major secondary sources 47
2.1.1.2 Key data from secondary sources 48
2.1.2 PRIMARY DATA 49
2.1.2.1 Primary interviews with experts 49
2.1.2.2 List of key primary interview participants 49
2.1.2.3 Breakdown of primaries 50
2.1.2.4 Primary sources 50
2.1.3 SECONDARY AND PRIMARY RESEARCH 51
2.1.3.1 Key industry insights 51
2.2 MARKET SIZE ESTIMATION 52
2.2.1 BOTTOM-UP APPROACH 52
2.2.1.1 Approach for capturing market size by bottom-up analysis 52
FIGURE 2 BOTTOM-UP APPROACH 52
2.2.2 TOP-DOWN APPROACH 53
2.2.2.1 Approach for capturing market size by top-down analysis 53
FIGURE 3 TOP-DOWN APPROACH 53
2.2.3 AGRICULTURE IOT MARKET: DEMAND-SIDE ANALYSIS 54
FIGURE 4 DEMAND-SIDE MARKET SIZE ESTIMATION FOR AGRICULTURE IOT MARKET (PRECISION AQUACULTURE VERTICAL) 54
FIGURE 5 DEMAND-SIDE MARKET SIZE ESTIMATION FOR AGRICULTURE IOT MARKET (PRECISION LIVESTOCK VERTICAL) 55

2.2.4 AGRICULTURE IOT MARKET: SUPPLY-SIDE ANALYSIS 56
FIGURE 6 SUPPLY-SIDE MARKET SIZE ESTIMATION FOR PRECISION AQUACULTURE 56
FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE APPROACH FOR PRECISION LIVESTOCK 57
2.2.5 GROWTH FORECAST ASSUMPTIONS 57
TABLE 1 REMOTE SENSING TECHNOLOGY PENETRATION IN MAJOR COUNTRIES 58
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 59
FIGURE 8 DATA TRIANGULATION 59
2.4 RESEARCH ASSUMPTIONS 60
3 EXECUTIVE SUMMARY 61
FIGURE 9 AGRICULTURE IOT MARKET: POST-COVID-19 SCENARIO ANALYSIS,
2017–2026 (USD MILLION) 62
3.1 REALISTIC SCENARIO (POST-COVID-19) 62
3.2 OPTIMISTIC SCENARIO (POST-COVID-19) 62
3.3 PESSIMISTIC SCENARIO (POST-COVID-19) 63
FIGURE 10 AUTOMATION & CONTROL SYSTEM SEGMENT TO GROW AT HIGHER CAGR IN AGRICULTURE IOT MARKET FOR PRECISION FARMING HARDWARE DURING FORECAST PERIOD 63
FIGURE 11 PRECISION FARMING APPLICATION TO HOLD LARGEST SHARE OF AGRICULTURE IOT MARKET DURING FORECAST PERIOD 64
FIGURE 12 AGRICULTURE IOT MARKET FOR SMALL FARMS TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 65
FIGURE 13 PRODUCTION PLANNING SEGMENT TO ACCOUNT FOR LARGEST SIZE OF AGRICULTURE IOT MARKET FROM 2021 TO 2026 65
FIGURE 14 AGRICULTURE IOT MARKET IN SOUTH AMERICA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 66
4 PREMIUM INSIGHTS 67
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN GLOBAL AGRICULTURE IOT MARKET 67
FIGURE 15 INCREASING ADOPTION OF IOT TECHNOLOGY BY FARMERS AND GROWERS IS DRIVING AGRICULTURE IOT MARKET GROWTH 67
4.2 AGRICULTURE IOT MARKET IN APAC, BY APPLICATION AND COUNTRY 68
FIGURE 16 PRECISION FARMING AND AUSTRALIA HELD LARGEST SHARE OF AGRICULTURE IOT MARKET IN APAC IN 2020, BY APPLICATION AND COUNTRY, RESPECTIVELY 68
4.3 AGRICULTURE IOT MARKET, BY HARDWARE TYPE 68
FIGURE 17 SENSORS TO HOLD LARGEST SIZE OF AGRICULTURE IOT MARKET FOR PRECISION AQUACULTURE DURING FORECAST PERIOD 68
4.4 AGRICULTURE IOT MARKET, BY APPLICATION 69
FIGURE 18 PRECISION FARMING TO HOLD LARGEST SIZE OF AGRICULTURE IOT MARKET DURING FORECAST PERIOD 69
4.5 AGRICULTURE IOT MARKET, BY FARM SIZE 69
FIGURE 19 AGRICULTURE IOT MARKET FOR SMALL FARMS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 69

4.6 AGRICULTURE IOT MARKET, BY PRODUCTION PLANNING STAGE 70
FIGURE 20 PRODUCTION STAGE TO HOLD LARGEST SIZE OF AGRICULTURE IOT MARKET DURING FORECAST PERIOD 70
4.7 REGIONAL ANALYSIS OF AGRICULTURE IOT MARKET 70
FIGURE 21 AMERICAS TO BE LARGEST SHAREHOLDER IN AGRICULTURE IOT MARKET FROM 2021 TO 2026 70
5 MARKET OVERVIEW 71
5.1 INTRODUCTION 71
5.2 MARKET DYNAMICS 72
FIGURE 22 AGRICULTURE IOT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 72
5.2.1 DRIVERS 73
5.2.1.1 Strong government support for promoting use of precision farming techniques 73
5.2.1.2 Increasing adoption of IoT and AI for various agricultural applications 73
FIGURE 23 LIVESTOCK RFID TAGS INSTALLED BASE, 2018–2032 (MILLION UNITS) 74
5.2.1.3 Rise in number of industrial-scale indoor farms to meet increasing demand for food, as well as lack of arable land 74
FIGURE 24 POPULATION VS. ARABLE LAND STATISTICS, 1950–2050 75
5.2.1.4 Surging adoption of aquaculture monitoring and feed optimization devices in developing countries 75
5.2.1.5 Increased adoption of VRT, remote sensing, and guidance technologies by farmers worldwide 76
5.2.1.6 Increasing focus on real-time monitoring and early disease detection 77
FIGURE 25 IMPACT ANALYSIS OF DRIVERS ON AGRICULTURE IOT MARKET 78
5.2.2 RESTRAINTS 79
5.2.2.1 High upfront cost for deployment of modern agricultural equipment 79
FIGURE 26 PRICE TREND OF AUTOMATED MILKING ROBOTS, (USD THOUSAND),
2017–2025 79
5.2.2.2 Lack of technical knowledge and skills among farmers 79
5.2.2.3 Fragmented agriculture industry 80
FIGURE 27 IMPACT ANALYSIS OF RESTRAINTS ON AGRICULTURE IOT MARKET 80
5.2.3 OPPORTUNITIES 81
5.2.3.1 Growing adoption of UAVs or drones in agricultural farms 81
5.2.3.2 Rising adoption of livestock monitoring solutions in developing countries 81
TABLE 2 GLOBAL TECHNOLOGY ADOPTION 82
FIGURE 28 GLOBAL MILKING ROBOTS INSTALLED BASE, 2017–2030 (UNITS) 82
5.2.3.3 Growing popularity of poultry robots and BSC smart cameras 82
5.2.3.4 Increasing number of cage-based farms in developing regions such as India, China, and South East Asian countries 83
FIGURE 29 SHARE OF MAJOR CAGE-BASED AQUACULTURE-PRODUCING COUNTRIES, 2018 83
FIGURE 30 AQUACULTURE PRODUCTION EXPECTED TO SURPASS WILD-CAUGHT FISH PRODUCTION BY 2024 84
5.2.3.5 Introduction of agriculture-specific smartphone applications 84
FIGURE 31 IMPACT ANALYSIS OF OPPORTUNITIES ON AGRICULTURE IOT MARKET 85
5.2.4 CHALLENGES 86
5.2.4.1 Unavailability of simple and standardized data management and data aggregation tools 86
5.2.4.2 Emergence and re-emergence of diseases and environmental concerns 86
FIGURE 32 IMPACT ANALYSIS OF CHALLENGES ON AGRICULTURE IOT MARKET 87
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 87
5.3.1 REVENUE SHIFT & NEW REVENUE POCKETS FOR AGRICULTURE IOT HARDWARE MANUFACTURERS 87
FIGURE 33 REVENUE SHIFT FOR AGRICULTURE IOT MARKET 88
6 INDUSTRY TRENDS 89
6.1 INTRODUCTION 89
6.2 VALUE CHAIN ANALYSIS 89
FIGURE 34 VALUE CHAIN ANALYSIS: AGRICULTURE IOT MARKET 89
6.2.1 MAJOR STAKEHOLDERS IN AGRICULTURE IOT MARKET 90
6.2.2 SUPPLY CHAIN ANALYSIS 91
FIGURE 35 SUPPLY CHAIN: AGRICULTURE IOT MARKET 91
TABLE 3 AGRICULTURE IOT MARKET: SUPPLY CHAIN 91
6.3 TECHNOLOGY TRENDS 93
6.3.1 INTERNET OF THINGS (IOT) SHAPING AGRICULTURE IOT MARKET 93
6.3.2 DRONES/UAVS 93
6.3.3 AI, AR/VR, AND BLOCKCHAIN IN AQUACULTURE TO ACCELERATE MARKET GROWTH 93
6.3.4 USE OF FARM AUTOMATION SOLUTIONS, REMOTELY OPERATED VEHICLES, AND FEEDING ROBOTS TO REDUCE LABOR COSTS 94
6.3.5 ADOPTION OF ROBOTIC CAGES AND UNDERWATER DRONES IN AQUACULTURE FARMS 94
6.3.6 AI AND BLOCKCHAIN IN LIVESTOCK FARMING 94
FIGURE 36 BLOCKCHAIN AND AI IN PRECISION LIVESTOCK FARMING 95
6.3.7 BODY CONDITIONING SCORING (BCS) SYSTEMS 95
TABLE 4 BODY CONDITIONING SCORING PARAMETERS FOR DAIRY COWS 95
TABLE 5 BODY CONDITIONING SCORING SYSTEMS: MAJOR ADVANTAGES 96
6.3.8 TECHNOLOGY ADOPTION IN DAIRY FARMS 97
FIGURE 37 MAJOR TECHNOLOGY TRENDS IN DAIRY FARMS 97
6.3.9 TECHNOLOGY ADOPTION IN POULTRY FARMS 97
TABLE 6 MAJOR TECHNOLOGY TRENDS IN POULTRY FARMS 98
6.3.10 INTEGRATION OF TELEMATICS WITH FOREST MECHANIZATION IN PRECISION FORESTRY 98
6.3.11 ADVENT OF LIDAR-FITTED UAVS IN PRECISION FORESTRY 98

6.4 AVERAGE SELLING PRICE ANALYSIS 99
TABLE 7 MILKING ROBOTS: AVERAGE SELLING PRICE ANALYSIS, 2019 VS 2025 99
FIGURE 38 MILKING ROBOTS: AVERAGE SELLING PRICE ANALYSIS, 2016–2025 99
TABLE 8 RFID TAGS & READERS: AVERAGE SELLING PRICE ANALYSIS, 2019 VS 2025 99
6.4.1 PRICING ANALYSIS: AVERAGE SELLING PRICE (ASP) TREND FOR SENSORS IN PRECISION AQUACULTURE 100
FIGURE 39 AVERAGE SELLING PRICES OF PRECISION AQUACULTURE SENSORS (IN USD) 100
TABLE 9 PRICING ANALYSIS FOR ROV SYSTEM COMPONENTS 100
FIGURE 40 AVERAGE PRECISION FARMING DATA ANALYTICS SERVICE COST PER HECTARE FOR DIFFERENT FARM SIZES IN 2019 101
6.5 LIST OF KEY PATENTS AND INNOVATIONS IN AGRICULTURE IOT MARKET, 2015–2020 101
FIGURE 41 NUMBER OF PATENTS APPROVED FOR AQUACULTURE TECHNOLOGIES WORLDWIDE, 2015–2020 106
FIGURE 42 TOP 10 PATENT-HOLDING COMPANIES FOR SMART FARMING, 2015–2020 107
FIGURE 43 NUMBER OF PATENTS APPROVED FOR AGRICULTURE ANALYTICS WORLDWIDE, 2016–2020 107
FIGURE 44 REGION-WISE ANALYSIS OF PATENTS FILED BY PLAYERS IN PRECISION FARMING, 2015–2020 108
FIGURE 45 REGION-WISE ANALYSIS OF PATENTS FILED BY PLAYERS IN PRECISION LIVESTOCK, 2015–2020 108
6.6 TRADE DATA 109
TABLE 10 IMPORT DATA FOR VACUUM PUMPS AND FILTRATION SYSTEMS UNDER HS CODE: 8414, 2015–2019 (USD MILLION) 109
FIGURE 46 IMPORT VALUES OF VACUUM PUMPS AND FILTRATION SYSTEMS IN MAJOR COUNTRIES, 2015–2019 109
TABLE 11 EXPORT DATA OF VACUUM PUMPS AND FILTRATION SYSTEMS UNDER HS CODE: 8414, 2015–2019 (USD MILLION) 110
FIGURE 47 EXPORT VALUES OF VACUUM PUMPS AND FILTRATION SYSTEMS IN MAJOR COUNTRIES, 2015–2019 110
6.7 TARIFF AND REGULATORY LANDSCAPE 111
6.7.1 CARBON POLICY TRENDS IN AGRICULTURE 111
6.7.2 GROWING CLIMATE SOLUTIONS ACT 111
6.7.3 TARIFF AND REGULATIONS RELATED TO PRECISION FARMING AND SMART GREENHOUSES 111
TABLE 12 TARIFF REGULATIONS: PRECISION FARMING AND SMART GREENHOUSES 111
6.7.4 TARIFF AND REGULATIONS RELATED TO PRECISION AQUACULTURE 112
TABLE 13 TARIFF REGULATIONS: PRECISION AQUACULTURE 112
6.8 CASE STUDIES: AGRICULTURE IOT MARKET 114
6.8.1 INTRODUCTION 114
6.8.2 OPEN BLUE 114
TABLE 14 INNOVASEA HELPS OPEN BLUE BECOME LARGEST OPEN-OCEAN FISH FARM IN WORLD 114
6.8.3 EARTH OCEAN FARMS 115
TABLE 15 INNOVASEA ENABLES EARTH OCEAN FARMS TO EXPAND PRODUCTION WITH RUGGED EVOLUTION PENS 115
6.8.4 ERKO SEAFOOD AS 116
TABLE 16 WITH AKVA GROUP’S EXPERTISE AND QUICK SERVICE, ERKO SEAFOOD AS FOUND REAL DEAL 116
6.8.5 ALLFLEX: LIVESTOCK MONITORING SOLUTION IMPROVING BREEDING RATE IN DAIRY COWS 117
TABLE 17 ALLFLEX SOLUTIONS FOR DAIRY COW HEALTH MONITORING 117
6.8.6 LATIUM: RANCHERS IN GHANA REMOTELY MONITORING THEIR LIVESTOCK 117
TABLE 18 LATIUM: LIVESTOCK MONITORING SOLUTION 117
6.8.7 ONNECTERRA: AI-BASED SOLUTION IMPROVING FARM PRODUCTIVITY 118
TABLE 19 CONNECTERRA INTELLIGENT DAIRY FARM SOLUTIONS 118
6.8.8 WHITESIDES 118
TABLE 20 WHITESIDES USED AGWORLD SOFTWARE PLATFORM FOR RECORD-KEEPING AND CUSTOM FERTILIZER APPLICATION 118
6.8.9 ANNA BINNA FARMS 119
TABLE 21 ANNA BINNA FARMS USED AGWORLD SOFTWARE PLATFORM FOR FARM RECORD KEEPING SYSTEM AND FOR PRE-EMERGENT HERBICIDES 119
6.8.10 MURDOCH FAMILY 119
TABLE 22 WITH AGWORLD SOFTWARE PLATFORM, MURDOCH FAMILY DIGITIZED THEIR FARM MANAGEMENT FOR IMPROVED ACCURACY AND PROFITABILITY 119
6.8.11 LILLIPUT AG 120
TABLE 23 LILLIPUT AG AIMS TO IMPROVE PLANNING BY CAPTURING DATA WITH AGWORLD PLATFORM 120
6.9 PORTER’S FIVE FORCES ANALYSIS 121
FIGURE 48 AGRICULTURE IOT MARKET: PORTER’S FIVE FORCES ANALYSIS 121
TABLE 24 AGRICULTURE IOT MARKET: PORTER’S FIVE FORCES ANALYSIS 121
6.9.1 THREAT OF NEW ENTRANTS 121
6.9.2 THREAT OF SUBSTITUTES 122
6.9.3 BARGAINING POWER OF SUPPLIERS 122
6.9.4 BARGAINING POWER OF BUYERS 122
6.9.5 INTENSITY OF COMPETITIVE RIVALRY 122
6.10 AGRICULTURE IOT MARKET ECOSYSTEM 123
FIGURE 49 AGRICULTURE IOT ECOSYSTEM 123
7 AGRICULTURE IOT MARKET, BY HARDWARE TYPE 124
7.1 INTRODUCTION 125
7.2 PRECISION FARMING HARDWARE 125
TABLE 25 PRECISION FARMING HARDWARE MARKET, BY HARDWARE TYPE,
2017–2020 (USD MILLION) 125
TABLE 26 PRECISION FARMING HARDWARE MARKET, BY HARDWARE TYPE,
2021–2026 (USD MILLION) 126
7.2.1 AUTOMATION AND CONTROL SYSTEMS 126
FIGURE 50 DRONES/UAVS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 126
TABLE 27 PRECISION FARMING HARDWARE MARKET FOR AUTOMATION & CONTROL SYSTEMS, BY DEVICE TYPE, 2017–2020 (USD MILLION) 127
TABLE 28 PRECISION FARMING HARDWARE MARKET FOR AUTOMATION & CONTROL SYSTEMS, BY DEVICE TYPE, 2021–2026 (USD MILLION) 127
TABLE 29 PRECISION FARMING HARDWARE MARKET FOR AUTOMATION & CONTROL SYSTEMS, BY REGION, 2017–2020 (USD MILLION) 128
TABLE 30 PRECISION FARMING HARDWARE MARKET FOR AUTOMATION & CONTROL SYSTEMS, BY REGION, 2021–2026 (USD MILLION) 128
7.2.1.1 Drones/UAVs 128
7.2.1.1.1 Drones are being widely implemented for identification of pests and weeds 128
TABLE 31 PRECISION FARMING HARDWARE MARKET FOR DRONES/UAVS, BY REGION, 2017–2020 (USD MILLION) 129
TABLE 32 PRECISION FARMING HARDWARE MARKET FOR DRONES/UAVS, BY REGION, 2021–2026 (USD MILLION) 130
7.2.1.2 Irrigation controllers 130
7.2.1.2.1 Concerns pertaining to efficient use of water to propel demand for irrigation controllers 130
TABLE 33 PRECISION FARMING HARDWARE MARKET FOR IRRIGATION CONTROLLERS, BY REGION, 2017–2020 (USD MILLION) 131
TABLE 34 PRECISION FARMING HARDWARE MARKET FOR IRRIGATION CONTROLLER, BY REGION, 2021–2026 (USD MILLION) 131
7.2.1.3 Global Positioning System (GPS)/GNSS devices 131
7.2.1.3.1 GPS/GNSS devices are being extensively used for variable rate applications 131
TABLE 35 PRECISION FARMING HARDWARE MARKET FOR GPS/GNSS DEVICES,
BY REGION, 2017–2020 (USD MILLION) 132
TABLE 36 PRECISION FARMING HARDWARE MARKET FOR GPS/GNSS DEVICES,
BY REGION, 2021–2026 (USD MILLION) 132
7.2.1.4 Flow and application control devices 133
7.2.1.4.1 Flow and application control devices facilitate even application of agricultural chemicals 133
TABLE 37 PRECISION FARMING HARDWARE MARKET FOR FLOW & APPLICATION CONTROL DEVICES, BY REGION, 2017–2020 (USD MILLION) 133
TABLE 38 PRECISION FARMING HARDWARE MARKET FOR FLOW & APPLICATION CONTROL DEVICES, BY REGION, 2021–2026 (USD MILLION) 133
7.2.1.5 Guidance and steering systems 134
7.2.1.5.1 Automated guidance and steering systems are used in tractors and agriculture robots 134
TABLE 39 PRECISION FARMING HARDWARE MARKET FOR GUIDANCE & STEERING SYSTEMS, BY REGION, 2017–2020 (USD MILLION) 134
TABLE 40 PRECISION FARMING HARDWARE MARKET FOR GUIDANCE AND STEERING SYSTEMS, BY REGION, 2021–2026 (USD MILLION) 134
7.2.1.6 Handheld mobile devices/handheld computers 135
7.2.1.6.1 Handheld mobile devices and computers can perform variety of functions and offer operational flexibility 135
TABLE 41 PRECISION FARMING HARDWARE MARKET FOR HANDHELD MOBILE DEVICES /HANDHELD COMPUTERS, BY REGION, 2017–2020 (USD MILLION) 135
TABLE 42 PRECISION FARMING HARDWARE MARKET FOR HANDHELD MOBILE DEVICES/HANDHELD COMPUTERS, BY REGION, 2021–2026 (USD MILLION) 135
7.2.1.7 Displays 136
7.2.1.7.1 Display devices provide user interface to operators and farmers 136
TABLE 43 PRECISION FARMING HARDWARE MARKET FOR DISPLAYS, BY REGION, 2017–2020 (USD MILLION) 136
TABLE 44 PRECISION FARMING HARDWARE MARKET FOR DISPLAYS, BY REGION, 2021–2026 (USD MILLION) 136
7.2.1.8 Others 137
TABLE 45 PRECISION FARMING HARDWARE MARKET FOR OTHER AUTOMATION & CONTROL SYSTEMS, BY REGION, 2017–2020 (USD MILLION) 137
TABLE 46 PRECISION FARMING HARDWARE MARKET FOR OTHER AUTOMATION & CONTROL SYSTEMS, BY REGION, 2021–2026 (USD MILLION) 137
7.2.2 SENSING AND MONITORING DEVICES 138
FIGURE 51 YIELD MONITORS TO HOLD LARGEST SIZE OF SENSING & MONITORING DEVICES MARKET IN 2026 138
TABLE 47 PRECISION FARMING HARDWARE MARKET FOR SENSING & MONITORING DEVICES, BY DEVICE TYPE, 2017–2020 (USD MILLION) 138
TABLE 48 PRECISION FARMING HARDWARE MARKET FOR SENSING & MONITORING DEVICES, BY DEVICE TYPE, 2021–2026 (USD MILLION) 139
TABLE 49 PRECISION FARMING HARDWARE MARKET FOR SENSING & MONITORING DEVICES , BY REGION, 2017–2020 (USD MILLION) 139
TABLE 50 PRECISION FARMING HARDWARE MARKET FOR SENSING & MONITORING DEVICES , BY REGION, 2021–2026 (USD MILLION) 140
7.2.2.1 Yield monitors 140
7.2.2.1.1 Yield monitors to continue to hold largest market share from 2021 to 2026 140
TABLE 51 PRECISION FARMING AGRICULTURE IOT MARKET FOR YIELD MONITORS,
BY REGION, 2017–2020 (USD MILLION) 140
TABLE 52 PRECISION FARMING AGRICULTURE IOT MARKET FOR YIELD MONITORS,
BY REGION, 2021–2026 (USD MILLION) 141
7.2.2.2 Soil sensors 141
7.2.2.2.1 Soil sensors provide real-time data on various soil properties 141
TABLE 53 PRECISION FARMING AGRICULTURE IOT MARKET FOR SOIL SENSORS,
BY REGION, 2017–2020 (USD MILLION) 142
TABLE 54 PRECISION FARMING AGRICULTURE IOT MARKET FOR SOIL SENSORS,
BY REGION, 2021–2026 (USD MILLION) 142
7.2.2.3 Water sensors 142
7.2.2.3.1 Scarcity of water to increase demand for water sensors in coming years 142
TABLE 55 PRECISION FARMING AGRICULTURE IOT MARKET FOR WATER SENSORS,
BY REGION, 2017–2020 (USD MILLION) 143
TABLE 56 PRECISION FARMING AGRICULTURE IOT MARKET FOR WATER SENSORS,
BY REGION, 2021–2026 (USD MILLION) 143
7.2.2.4 Climate sensors 143
7.2.2.4.1 Uncertainties related to weather and climate to propel demand for climate sensors 143
TABLE 57 PRECISION FARMING AGRICULTURE IOT MARKET FOR CLIMATE SENSORS,
BY REGION, 2017–2020 (USD MILLION) 144
TABLE 58 PRECISION FARMING AGRICULTURE IOT MARKET FOR CLIMATE SENSORS,
BY REGION, 2021–2026 (USD MILLION) 144
7.2.2.5 Others 144
TABLE 59 PRECISION FARMING AGRICULTURE IOT MARKET FOR OTHERS, BY REGION, 2017–2020 (USD MILLION) 144
TABLE 60 PRECISION FARMING AGRICULTURE IOT MARKET FOR OTHERS, BY REGION, 2021–2026 (USD MILLION) 145
7.3 PRECISION FORESTRY HARDWARE 145
TABLE 61 PRECISION FORESTRY HARDWARE MARKET, BY HARDWARE TYPE,
2017–2020 (USD MILLION) 145
FIGURE 52 UAVS/DRONES TO REGISTER HIGHEST CAGR IN PRECISION FORESTRY HARDWARE MARKET FROM 2021 TO 2026 146
TABLE 62 PRECISION FORESTRY HARDWARE MARKET, BY HARDWARE TYPE,
2021–2026 (USD MILLION) 146
7.3.1 HARVESTERS AND FORWARDERS 147
7.3.1.1 Harvesters and forwarders held largest market share in 2020 147
7.3.2 UAVS/DRONES 147
7.3.2.1 UAVs/drones to register highest CAGR during forecast period 147
7.3.3 GPS 147
7.3.3.1 GPS is predominantly used for fire prevention, boundary determination, and aerial spraying in precision forestry 147
7.3.4 CAMERAS 148
7.3.4.1 Video cameras are used in surveillance of forests for prevention of fires and illegal logging 148
7.3.5 RADIO-FREQUENCY IDENTIFICATION (RFID) AND SENSORS 148
7.3.5.1 RFID tags and sensors play a major role in prevention of illegal cutting and smuggling of precious trees 148
7.3.6 VARIABLE RATE CONTROLLERS 148
7.3.6.1 Increasing adoption of site-specific vegetation management expected to fuel demand for variable rate controllers 148
7.3.7 OTHERS 148
7.4 LIVESTOCK MONITORING HARDWARE 148
TABLE 63 PRECISION LIVESTOCK MONITORING HARDWARE MARKET, BY HARDWARE TYPE, 2017–2020 (USD MILLION) 149
FIGURE 53 SENSORS TO GROW AT HIGHEST CAGR IN PRECISION LIVESTOCK FARMING AGRICULTURE IOT MARKET DURING FORECAST PERIOD 149
TABLE 64 LIVESTOCK MONITORING HARDWARE MARKET, BY HARDWARE TYPE,
2021–2026 (USD MILLION) 150
TABLE 65 LIVESTOCK MONITORING HARDWARE MARKET, BY REGION,
2017–2020 (USD MILLION) 150
TABLE 66 LIVESTOCK MONITORING HARDWARE MARKET, BY REGION,
2021–2026 (USD MILLION) 151
7.4.1 ROBOTIC HARDWARE 151
7.4.1.1 Increasing herd size of dairy farms and rising labor costs expected to propel growth of robotics hardware component 151
TABLE 67 LIVESTOCK MONITORING HARDWARE MARKET FOR ROBOTIC HARDWARE,
BY REGION, 2017–2020 (USD MILLION) 151
TABLE 68 LIVESTOCK MONITORING HARDWARE MARKET FOR ROBOTIC HARDWARE,
BY REGION, 2021–2026 (USD MILLION) 152
7.4.2 RFID TAGS AND READERS 152
7.4.2.1 Rising adoption of low-frequency RFID tags for identification and tracking of livestock to drive market growth 152
TABLE 69 LIVESTOCK MONITORING HARDWARE MARKET FOR RFID TAGS & READERS, BY REGION, 2017–2020 (USD MILLION) 152
TABLE 70 LIVESTOCK MONITORING HARDWARE MARKET FOR RFID TAGS & READERS, BY REGION, 2021–2026 (USD MILLION) 153
7.4.3 SENSORS 153
7.4.3.1 Rising popularity of sensors among small farmers to drive market growth 153
TABLE 71 LIVESTOCK MONITORING MARKET FOR SENSORS, BY REGION,
2017–2020 (USD MILLION) 153
TABLE 72 LIVESTOCK MONITORING MARKET FOR SENSORS, BY REGION,
2021–2026 (USD MILLION) 154
7.4.4 CAMERAS 154
7.4.4.1 Growing awareness among ranchers for remote monitoring of livestock expected to propel adoption of cameras 154
TABLE 73 LIVESTOCK MONITORING MARKET FOR CAMERAS, BY REGION,
2017–2020 (USD MILLION) 154
TABLE 74 LIVESTOCK MONITORING MARKET FOR CAMERAS, BY REGION,
2021–2026 (USD MILLION) 155
7.4.5 GPS 155
7.4.5.1 Surging demand for livestock location tracking is major factor driving growth of GPS market 155
TABLE 75 LIVESTOCK MONITORING MARKET FOR GPS, BY REGION,
2017–2020 (USD MILLION) 155
TABLE 76 LIVESTOCK MONITORING MARKET FOR GPS, BY REGION,
2021–2026 (USD MILLION) 156
7.4.6 OTHERS 156
TABLE 77 LIVESTOCK MONITORING MARKET FOR OTHERS, BY REGION,
2017–2020 (USD MILLION) 156
TABLE 78 LIVESTOCK MONITORING MARKET FOR OTHERS, BY REGION,
2021–2026 (USD MILLION) 156
7.5 PRECISION AQUACULTURE HARDWARE 157
TABLE 79 PRECISION AQUACULTURE HARDWARE MARKET, BY HARDWARE TYPE, 2017–2020 (USD MILLION) 157
FIGURE 54 SENSORS TO HOLD LARGEST SIZE OF PRECISION AQUACULTURE HARDWARE MARKET IN 2021 157
TABLE 80 PRECISION AQUACULTURE HARDWARE MARKET, BY HARDWARE TYPE, 2021–2026 (USD MILLION) 158
TABLE 81 PRECISION AQUACULTURE HARDWARE MARKET, BY SENSOR TYPE,
2017–2020 (USD MILLION) 158
TABLE 82 PRECISION AQUACULTURE HARDWARE MARKET, BY SENSOR TYPE,
2021–2026 (USD MILLION) 159
TABLE 83 PRECISION AQUACULTURE HARDWARE MARKET, BY SENSOR TYPE,
2017–2020 (MILLION UNITS) 159
TABLE 84 PRECISION AQUACULTURE HARDWARE MARKET, BY SENSOR TYPE,
2021–2026 (MILLION UNITS) 159
7.5.1 SENSORS 160
7.5.1.1 Temperature and environmental sensors 160
7.5.1.1.1 Increasing demand for temperature and environmental sensors for monitoring fish pens and cages in widely varying sea conditions likely to foster market growth 160
7.5.1.2 pH and dissolved oxygen sensors 160
7.5.1.2.1 Growing need to monitor dissolved oxygen content to boost deployment of pH and dissolved oxygen sensors in aquaculture farms 160
7.5.1.3 Electrical Conductivity (EC) sensors 160
7.5.1.3.1 EC sensors to witness increased adoption in RAS and pond-based aquaculture farms 160
7.5.1.4 Others 161
7.5.2 CAMERA SYSTEMS 161
7.5.2.1 Rising adoption of smart HD and 4K camera systems in aquaculture farms to augment market growth 161
7.5.3 CONTROL SYSTEMS 161
7.5.3.1 Adoption of various automated devices in aquaculture farming to raise demand for control systems in coming years 161
7.5.4 OTHERS 161
7.6 SMART GREENHOUSE HARDWARE 162
TABLE 85 SMART GREENHOUSE HARDWARE MARKET, BY HARDWARE TYPE,
2017–2020 (USD MILLION) 162
FIGURE 55 LED GROW LIGHTS TO GROW AT HIGHEST RATE FROM 2020 TO 2026 162
TABLE 86 SMART GREENHOUSE HARDWARE MARKET, BY HARDWARE TYPE,
2021–2026 (USD MILLION) 163
7.6.1 HVAC SYSTEMS 163
7.6.1.1 HVAC systems provide improved indoor environment in smart greenhouses 163
7.6.2 LED GROW LIGHTS 164
7.6.2.1 LED grow lights enhance operational efficiency and reduce energy consumption in smart greenhouses 164
7.6.3 IRRIGATION SYSTEMS 164
7.6.3.1 Irrigation systems ensure optimum, timely watering of each zone in greenhouses 164
7.6.4 MATERIAL HANDLING EQUIPMENT 164
7.6.4.1 Material handling equipment help in reducing plant handling costs 164
7.6.5 VALVES AND PUMPS 164
7.6.5.1 Valves and pumps help in proper distribution of water in various zones of greenhouses 164
7.6.6 CONTROL SYSTEMS 165
7.6.6.1 Control systems in smart greenhouses make operations easy 165

7.6.7 SENSORS AND CAMERAS 165
7.6.7.1 Sensors provide quantitative information to guide cultivators and enable automated decision-making related to crop cultivation 165
7.7 OTHER AGRICULTURE HARDWARE 165
8 AGRICULTURE IOT MARKET, BY FARM PRODUCTION PLANNING STAGE 166
8.1 INTRODUCTION 167
TABLE 87 AGRICULTURE IOT MARKET, BY FARM PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 167
FIGURE 56 PRODUCTION PLANNING STAGE TO HOLD LARGEST SIZE OF AGRICULTURE IOT MARKET DURING FORECAST PERIOD 167
TABLE 88 AGRICULTURE IOT MARKET, BY FARM PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 168
8.2 PRE-PRODUCTION PLANNING 168
8.2.1 IN PRE-PRODUCTION PLANNING, AGRICULTURE IOT HARDWARE DEVICES ARE USED TO IDENTIFY AREAS IN FARMS SUITABLE FOR CULTIVATION 168
TABLE 89 AGRICULTURE IOT MARKET FOR PRE-PRODUCTION PLANNING, BY REGION, 2017–2020 (USD MILLION) 169
FIGURE 57 AMERICAS TO HOLD LARGEST SIZE OF AGRICULTURE IOT MARKET FOR PRE-PRODUCTION PLANNING DURING FORECAST PERIOD 169
TABLE 90 AGRICULTURE IOT MARKET FOR PRE-PRODUCTION PLANNING, BY REGION, 2021–2026 (USD MILLION) 169
8.3 PRODUCTION PLANNING 170
8.3.1 IN PRODUCTION STAGE, AGRICULTURE IOT HARDWARE DEVICES ARE USED TO MONITOR CROPS AND PRODUCTION PROCESSES TO IMPROVE PRODUCTIVITY AND REDUCE COSTS 170
TABLE 91 AGRICULTURE IOT MARKET FOR PRODUCTION PLANNING, BY REGION,
2017–2020 (USD MILLION) 170
FIGURE 58 AGRICULTURE IOT MARKET FOR PRODUCTION PLANNING TO REGISTER HIGHEST CAGR IN APAC DURING FORECAST PERIOD 171
TABLE 92 AGRICULTURE IOT MARKET PRODUCTION PLANNING, BY REGION,
2021–2026 (USD MILLION) 171
8.4 POST-PRODUCTION PLANNING 171
8.4.1 AGRICULTURE IOT HARDWARE DEVICES REDUCE MANUAL ERROR AND ASSIST FARM OWNERS IN STRATEGIC POST-PRODUCTION PLANNING 171
TABLE 93 AGRICULTURE IOT MARKET FOR POST-PRODUCTION PLANNING, BY REGION, 2017–2020 (USD MILLION) 172
FIGURE 59 AGRICULTURE IOT MARKET FOR POST-PRODUCTION PLANNING TO CAPTURE HIGHEST CAGR IN APAC DURING FORECAST PERIOD 172
TABLE 94 AGRICULTURE IOT MARKET FOR POST-PRODUCTION PLANNING, BY REGION, 2021–2026 (USD MILLION) 173
9 AGRICULTURE IOT MARKET, BY FARM SIZE 174
9.1 INTRODUCTION 175
TABLE 95 AGRICULTURE IOT MARKET, BY FARM SIZE, 2017–2020 (USD MILLION) 175
FIGURE 60 MID-SIZED FARMS TO HOLD LARGEST SIZE OF AGRICULTURE IOT MARKET FROM 2021 TO 2026 175
TABLE 96 AGRICULTURE IOT MARKET, BY FARM SIZE, 2021–2026 (USD MILLION) 175
TABLE 97 AGRICULTURE IOT MARKET FOR PRECISION FARMING, BY FARM SIZE,
2017–2020 (USD MILLION) 176
FIGURE 61 MID-SIZED FARMS TO HOLD LARGEST SIZE OF PRECISION FARMING AGRICULTURE IOT MARKET FROM 2021 TO 2026 176
TABLE 98 AGRICULTURE IOT MARKET FOR PRECISION FARMING, BY FARM SIZE,
2021–2026 (USD MILLION) 177
TABLE 99 AGRICULTURE IOT MARKET FOR LIVESTOCK MONITORING, BY FARM SIZE, 2017–2020 (USD MILLION) 177
FIGURE 62 LIVESTOCK MONITORING AGRICULTURE IOT MARKET FOR SMALL FARMS TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 177
TABLE 100 AGRICULTURE IOT MARKET FOR LIVESTOCK MONITORING, BY FARM SIZE, 2021–2026 (USD MILLION) 178
TABLE 101 AGRICULTURE IOT MARKET FOR AQUACULTURE, BY FARM SIZE,
2017–2020 (USD MILLION) 178
FIGURE 63 PRECISION AQUACULTURE AGRICULTURE IOT MARKET FOR LARGE FARMS TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 179
TABLE 102 AGRICULTURE IOT MARKET FOR AQUACULTURE, BY FARM SIZE,
2021–2026 (USD MILLION) 179
TABLE 103 AGRICULTURE IOT MARKET FOR SMART GREENHOUSES, BY FARM SIZE, 2017–2020 (USD MILLION) 179
FIGURE 64 SMART GREENHOUSE AGRICULTURE IOT MARKET FOR SMALL FARMS TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 180
TABLE 104 AGRICULTURE IOT MARKET FOR SMART GREENHOUSES, BY FARM SIZE, 2021–2026 (USD MILLION) 180
TABLE 105 AGRICULTURE IOT MARKET FOR FORESTRY, BY FARM SIZE,
2017–2020 (USD MILLION) 180
FIGURE 65 PRECISION FORESTRY AGRICULTURE IOT MARKET FOR SMALL FARMS TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 181
TABLE 106 AGRICULTURE IOT MARKET FOR FORESTRY, BY FARM SIZE,
2021–2026 (USD MILLION) 181
TABLE 107 AGRICULTURE IOT MARKET FOR OTHERS, BY FARM SIZE,
2017–2020 (USD MILLION) 181
TABLE 108 AGRICULTURE IOT MARKET FOR OTHERS, BY FARM SIZE,
2021–2026 (USD MILLION) 182
9.2 SMALL FARMS 182
9.2.1 SMALL FARMS TO WITNESS HIGHEST GROWTH RATE IN AGRICULTURE IOT MARKET DURING FORECAST PERIOD 182
9.3 MID-SIZED FARMS 182
9.3.1 MID-SIZED FARMS ARE CONSTANTLY ADOPTING MONITORING SOLUTIONS 182
9.4 LARGE FARMS 183
9.4.1 LARGE FARMS TO GROW SIGNIFICANTLY FROM 2021 TO 2026 183
10 AGRICULTURE IOT MARKET, BY APPLICATION 184
10.1 INTRODUCTION 185
FIGURE 66 PRECISION FARMING APPLICATIONS TO ACCOUNT FOR LARGEST SIZE OF AGRICULTURE IOT MARKET DURING FORECAST PERIOD 185
TABLE 109 AGRICULTURE IOT MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 185
TABLE 110 AGRICULTURE IOT MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 186
10.2 PRECISION FARMING 186
TABLE 111 AGRICULTURE IOT MARKET FOR PRECISION FARMING, BY APPLICATION, 2017–2020 (USD MILLION) 187
TABLE 112 AGRICULTURE IOT MARKET FOR PRECISION FARMING, BY APPLICATION, 2021–2026 (USD MILLION) 187
TABLE 113 AGRICULTURE IOT MARKET FOR PRECISION FARMING, BY REGION,
2017–2020 (USD MILLION) 188
TABLE 114 AGRICULTURE IOT MARKET FOR PRECISION FARMING, BY REGION,
2021–2026 (USD MILLION) 188
10.2.1 YIELD MONITORING AND HARVESTING 188
10.2.1.1 Yield monitoring and harvesting facilitate allocation of resources according to specific needs of plants 188
10.2.2 SOIL AND CROP MONITORING 189
10.2.2.1 Soil and crop monitoring enable farmers to collect data pertaining to soil moisture content, crop image analytics, and plant stress level and predict crop yield on per hectare basis 189
10.2.3 FIELD MAPPING 189
10.2.3.1 Filed mapping helps farmers attain objectives related to crop productivity 189
10.2.3.1.1 Boundary mapping 189
10.2.3.1.2 Drainage mapping 190
10.2.4 VARIABLE RATE APPLICATION 190
10.2.4.1 Variable rate application helps in optimizing crop inputs 190
10.2.5 IRRIGATION AND WEATHER FORECASTING 190
10.2.5.1 Weather forecasting and real-time irrigation scheduling help farmers in undertaking precautionary measures for protecting farms from natural calamities 190
10.2.6 INVENTORY MANAGEMENT 191
10.2.6.1 Inventory management includes keeping details of all inventory movements to ensure a proper mix of inventory 191
10.2.7 FARM LABOR MANAGEMENT 191
10.2.7.1 Farm labor management facilitates effective handling of labor 191
10.2.8 EQUIPMENT MONITORING AND TELEMATICS 192
10.2.8.1 Agriculture IoT hardware devices/solutions can help to schedule various maintenance activities and automate multiple processes that incur costs 192
10.2.9 OTHERS 192
10.3 PRECISION FORESTRY 192
TABLE 115 AGRICULTURE IOT MARKET FOR PRECISION FORESTRY, BY APPLICATION, 2017–2020 (USD MILLION) 192
TABLE 116 AGRICULTURE IOT MARKET FOR PRECISION FORESTRY, BY APPLICATION, 2021–2026 (USD MILLION) 193
10.3.1 GENETICS AND NURSERIES 193
10.3.1.1 UAVs/drones are increasingly being used for tree plantation 193

10.3.2 SILVICULTURE AND FIRE MANAGEMENT 193
10.3.2.1 High adoption of wireless sensor network-based forest fire detection systems to propel market growth for silviculture and fire management applications 193
10.3.3 HARVESTING MANAGEMENT 194
10.3.3.1 Harvesting management applications to hold largest market share during forecast period 194
10.3.4 INVENTORY AND LOGISTICS MANAGEMENT 194
10.3.4.1 Inventory and logistics management enable quick reporting and data processing 194
TABLE 117 AGRICULTURE IOT MARKET FOR PRECISION FORESTRY, BY REGION,
2017–2020 (USD MILLION) 194
TABLE 118 AGRICULTURE IOT MARKET FOR PRECISION FORESTRY, BY REGION,
2021–2026 (USD MILLION) 195
10.4 LIVESTOCK MONITORING 195
TABLE 119 AGRICULTURE IOT MARKET FOR LIVESTOCK MONITORING, BY APPLICATION, 2017–2020 (USD MILLION) 195
TABLE 120 AGRICULTURE IOT MARKET FOR LIVESTOCK MONITORING, BY APPLICATION, 2021–2026 (USD MILLION) 196
10.4.1 MILK HARVESTING 196
10.4.1.1 Rising demand for milking robots on dairy farms to propel growth of market for milk harvesting application 196
10.4.2 FEEDING MANAGEMENT 197
10.4.2.1 Increasing awareness among dairy farm owners for accurate diet formulation to fuel demand for IoT-based feeding management solutions 197
10.4.3 LIVESTOCK BEHAVIOR AND HEALTH MONITORING 197
10.4.3.1 Increasing awareness among ranchers and dairy farm owners about animal health to boost adoption of behavior and health monitoring applications 197
10.4.4 OTHERS 198

10.5 PRECISION AQUACULTURE 198
TABLE 121 AGRICULTURE IOT MARKET FOR PRECISION AQUACULTURE, BY APPLICATION, 2017–2020 (USD MILLION) 198
TABLE 122 AGRICULTURE IOT MARKET FOR PRECISION AQUACULTURE, BY APPLICATION, 2021–2026 (USD MILLION) 199
TABLE 123 AGRICULTURE IOT MARKET FOR PRECISION AQUACULTURE, BY FARM TYPE, 2017–2020 (USD MILLION) 199
TABLE 124 AGRICULTURE IOT MARKET FOR PRECISION AQUACULTURE, BY FARM TYPE, 2021–2026 (USD MILLION) 200
10.5.1 FEED MANAGEMENT 200
10.5.1.1 Feed management application held largest share of agriculture IoT market for precision aquaculture in 2020 200
10.5.2 FARM MONITORING, CONTROL, AND SURVEILLANCE 200
10.5.2.1 Growing focus on increasing farm productivity and early detection of diseases among aquatic species to propel adoption of IoT hardware devices 200

10.5.3 YIELD ANALYSIS AND MEASUREMENT 201
10.5.3.1 Increasing focus on higher yields and ROI to drive demand for
IoT-based yield analysis and measurement tools 201
10.5.4 OTHERS 201
10.6 SMART GREENHOUSE 202
TABLE 125 AGRICULTURE IOT MARKET FOR SMART GREENHOUSE, BY APPLICATION, 2017–2020 (USD MILLION) 202
TABLE 126 AGRICULTURE IOT MARKET FOR SMART GREENHOUSE, BY APPLICATION, 2021–2026 (USD MILLION) 202
10.6.1 HVAC MANAGEMENT 203
10.6.1.1 HVAC management helps to improve indoor environment in smart greenhouses 203
10.6.2 YIELD MONITORING AND HARVESTING 203
10.6.2.1 Agriculture IoT hardware devices help in crop health and yield monitoring for undertaking strategic decisions 203
10.6.3 WATER & FERTILIZER MANAGEMENT 203
10.6.3.1 IoT-based hardware devices facilitate controlled release of fertilizers 203
10.6.4 OTHERS 204
10.7 OTHER APPLICATIONS 204
TABLE 127 AGRICULTURE IOT MARKET FOR OTHER APPLICATIONS, BY APPLICATION, 2017–2020 (USD MILLION) 204
TABLE 128 AGRICULTURE IOT MARKET FOR OTHER APPLICATIONS, BY APPLICATION, 2021–2026 (USD MILLION) 204
TABLE 129 AGRICULTURE IOT MARKET FOR OTHER APPLICATIONS, BY REGION,
2017–2020 (USD MILLION) 205
TABLE 130 AGRICULTURE IOT MARKET FOR OTHER APPLICATIONS, BY REGION,
2021–2026 (USD MILLION) 205
11 AGRICULTURE IOT MARKET, BY GEOGRAPHY 206
11.1 INTRODUCTION 207
FIGURE 67 AGRICULTURE IOT MARKET TO REGISTER SIGNIFICANTLY HIGH CAGR IN COUNTRIES IN APAC DURING FORECAST PERIOD 207
TABLE 131 AGRICULTURE IOT MARKET, BY REGION, 2017–2020 (USD MILLION) 207
TABLE 132 AGRICULTURE IOT MARKET, BY REGION, 2021–2026 (USD MILLION) 208
11.2 AMERICAS 208
TABLE 133 AGRICULTURE IOT MARKET IN AMERICAS, BY APPLICATION,
2017–2020 (USD MILLION) 209
TABLE 134 AGRICULTURE IOT MARKET IN AMERICAS, BY APPLICATION,
2021–2026 (USD MILLION) 209
TABLE 135 AGRICULTURE IOT MARKET IN AMERICAS, BY PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 209
TABLE 136 AGRICULTURE IOT MARKET IN AMERICAS, BY PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 210
TABLE 137 AGRICULTURE IOT MARKET IN AMERICAS, BY REGION,
2017–2020 (USD MILLION) 210
TABLE 138 AGRICULTURE IOT MARKET IN AMERICAS, BY REGION,
2021–2026 (USD MILLION) 210
11.2.1 NORTH AMERICA 211
FIGURE 68 SNAPSHOT: AGRICULTURE IOT MARKET IN NORTH AMERICA 212
TABLE 139 AGRICULTURE IOT MARKET IN NORTH AMERICA, BY APPLICATION,
2017–2020 (USD MILLION) 213
TABLE 140 AGRICULTURE IOT MARKET IN NORTH AMERICA, BY APPLICATION,
2021–2026 (USD MILLION) 213
TABLE 141 AGRICULTURE IOT MARKET IN NORTH AMERICA, BY PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 213
TABLE 142 AGRICULTURE IOT MARKET IN NORTH AMERICA, BY PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 214
TABLE 143 AGRICULTURE IOT MARKET IN NORTH AMERICA, BY COUNTRY,
2017–2020 (USD MILLION) 214
TABLE 144 AGRICULTURE IOT MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2026 (USD MILLION) 214
11.2.1.1 US 215
11.2.1.1.1 Higher adoption of advanced technologies and presence of prominent market players are fostering growth of agriculture IoT market in US 215
11.2.1.2 Canada 216
11.2.1.2.1 Canada to register highest CAGR in agriculture IoT market in North America during forecast period 216
11.2.1.3 Mexico 216
11.2.1.3.1 Support from government and growing cattle industry in Mexico to support agriculture IoT market growth 216
11.2.2 SOUTH AMERICA 217
FIGURE 69 SNAPSHOT: AGRICULTURE IOT MARKET IN SOUTH AMERICA 218
TABLE 145 AGRICULTURE IOT MARKET IN SOUTH AMERICA, BY APPLICATION,
2017–2020 (USD MILLION) 218
TABLE 146 AGRICULTURE IOT MARKET IN SOUTH AMERICA, BY APPLICATION,
2021–2026 (USD MILLION) 219
TABLE 147 AGRICULTURE IOT MARKET IN SOUTH AMERICA, BY PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 219
TABLE 148 AGRICULTURE IOT MARKET IN SOUTH AMERICA, BY PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 219
TABLE 149 AGRICULTURE IOT MARKET IN SOUTH AMERICA, BY COUNTRY,
2017–2020 (USD MILLION) 220
TABLE 150 AGRICULTURE IOT MARKET IN SOUTH AMERICA, BY COUNTRY,
2021–2026 (USD MILLION) 220
11.2.2.1 Brazil 220
11.2.2.1.1 Rapid adoption of precision farming technology
by commercial farmers to provide opportunities for market growth in Brazil 220
11.2.2.2 Argentina 221
11.2.2.2.1 Established agricultural machinery market in Argentina is conducive to growth of agriculture IoT market 221
11.2.2.3 Rest of South America 222

11.3 EUROPE 222
FIGURE 70 SNAPSHOT: AGRICULTURE IOT MARKET IN EUROPE 223
TABLE 151 AGRICULTURE IOT MARKET IN EUROPE, BY APPLICATION,
2017–2020 (USD MILLION) 224
TABLE 152 AGRICULTURE IOT MARKET IN EUROPE, BY APPLICATION,
2021–2026 (USD MILLION) 224
TABLE 153 AGRICULTURE IOT MARKET IN EUROPE, BY PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 224
TABLE 154 AGRICULTURE IOT MARKET IN EUROPE, BY PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 225
TABLE 155 AGRICULTURE IOT MARKET IN EUROPE, BY COUNTRY,
2017–2020 (USD MILLION) 225
TABLE 156 AGRICULTURE IOT MARKET IN EUROPE, BY COUNTRY,
2021–2026 (USD MILLION) 225
11.3.1 GERMANY 226
11.3.1.1 Germany to hold largest size of agriculture IoT market in Europe during forecast period 226
11.3.2 UK 226
11.3.2.1 Reduced technology cost in UK is leading to high adoption of agriculture IoT technologies 226
11.3.3 FRANCE 227
11.3.3.1 Growing number of livestock farms to drive growth of
agriculture IoT market in France 227
11.3.4 ITALY 227
11.3.4.1 Increasing popularity of precision farming techniques in Italy to propel growth of agriculture IoT market 227
11.3.5 NETHERLANDS 228
11.3.5.1 Agriculture IoT market in Netherlands expected to grow at highest CAGR in Europe during forecast period 228
11.3.6 REST OF EUROPE 228
11.4 APAC 228
FIGURE 71 SNAPSHOT: AGRICULTURE IOT MARKET IN APAC 229
TABLE 157 AGRICULTURE IOT MARKET IN APAC, BY APPLICATION,
2017–2020 (USD MILLION) 230
TABLE 158 AGRICULTURE IOT MARKET IN APAC, BY APPLICATION,
2021–2026 (USD MILLION) 230
TABLE 159 AGRICULTURE IOT MARKET IN APAC, BY PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 230
TABLE 160 AGRICULTURE IOT MARKET IN APAC, BY PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 231
TABLE 161 AGRICULTURE IOT MARKET IN APAC, BY COUNTRY,
2017–2020 (USD MILLION) 231
TABLE 162 AGRICULTURE IOT MARKET IN APAC, BY COUNTRY,
2021–2026 (USD MILLION) 231
11.4.1 CHINA 232
11.4.1.1 Population growth in China to boost adoption of
agriculture IoT devices 232
11.4.2 JAPAN 233
11.4.2.1 Rise in urban farming practices to favor growth of
agriculture IoT market 233
11.4.3 AUSTRALIA 233
11.4.3.1 Australia held largest size of agriculture IoT market in APAC in 2020 233
11.4.4 INDIA 234
11.4.4.1 India to be fastest-growing agriculture IoT market in APAC
from 2021 to 2026 234
11.4.5 SOUTH KOREA 235
11.4.5.1 Significant investments in aquaculture industry to drive agriculture IoT market growth 235
11.4.6 REST OF APAC 235
11.5 REST OF THE WORLD 236
TABLE 163 AGRICULTURE IOT MARKET IN ROW, BY APPLICATION,
2017–2020 (USD MILLION) 236
TABLE 164 AGRICULTURE IOT MARKET IN ROW, BY APPLICATION,
2021–2026 (USD MILLION) 236
TABLE 165 AGRICULTURE IOT MARKET IN ROW, BY PRODUCTION PLANNING STAGE, 2017–2020 (USD MILLION) 237
TABLE 166 AGRICULTURE IOT MARKET IN ROW, BY PRODUCTION PLANNING STAGE, 2021–2026 (USD MILLION) 237
TABLE 167 AGRICULTURE IOT MARKET IN ROW, BY REGION, 2017–2020 (USD MILLION) 237
TABLE 168 AGRICULTURE IOT MARKET IN ROW, BY REGION, 2021–2026 (USD MILLION) 237
11.5.1 AFRICA 238
11.5.1.1 Livestock monitoring application in Africa expected to grow at significant rate 238
11.5.2 MIDDLE EAST 238
11.5.2.1 Focus on water conservation is supporting adoption of
agriculture IoT technologies in Middle East 238
12 COMPETITIVE LANDSCAPE 240
12.1 OVERVIEW 240
FIGURE 72 PRODUCT LAUNCHES: KEY STRATEGIES ADOPTED BY MAJOR PLAYERS FROM 2017 TO 2020 241
12.2 MARKET SHARE ANALYSIS 242
TABLE 169 AGRICULTURE IOT MARKET: DEGREE OF COMPETITION (2020) 242
12.3 REVENUE ANALYSIS 245
FIGURE 73 HISTORICAL REVENUE ANALYSIS (PRECISION FARMING SEGMENT) OF MAJOR COMPANIES OFFERING AGRICULTURE IOT DEVICES & EQUIPMENT,
2015–2019 (USD MILLION) 245
FIGURE 74 HISTORICAL REVENUE ANALYSIS (AQUACULTURE SEGMENT) OF MAJOR COMPANIES OFFERING AGRICULTURE IOT DEVICES & EQUIPMENT,
2015–2019 (USD MILLION) 245

12.4 COMPANY EVALUATION MATRIX 246
12.4.1 STAR 246
12.4.2 PERVASIVE 246
12.4.3 EMERGING LEADER 246
12.4.4 PARTICIPANT 246
FIGURE 75 AGRICULTURE IOT MARKET (GLOBAL) COMPETITIVE LEADERSHIP
MAPPING, 2020 247
12.5 SME EVALUATION MATRIX FOR AGRICULTURE IOT MARKET, 2020 247
12.5.1 PROGRESSIVE COMPANY 247
12.5.2 RESPONSIVE COMPANY 248
12.5.3 DYNAMIC COMPANY 248
12.5.4 STARTING BLOCK 248
FIGURE 76 AGRICULTURE IOT MARKET (GLOBAL) COMPETITIVE LEADERSHIP
MAPPING, SME/START-UP ECOSYSTEM, 2020 248
TABLE 170 COMPANY FOOTPRINT 249
TABLE 171 COMPANY APPLICATION FOOTPRINT 250
TABLE 172 COMPANY PRODUCT FOOTPRINT 251
TABLE 173 COMPANY REGION FOOTPRINT 253
12.6 COMPETITIVE SITUATION AND TRENDS 255
12.6.1 PRODUCT LAUNCHES AND DEVELOPMENTS 255
TABLE 174 PRODUCT LAUNCHES & DEVELOPMENTS, 2017–2020 255
12.6.2 DEALS 261
TABLE 175 AGRICULTURE IOT MARKET: DEALS, JANUARY 2017–DECEMBER 2020 261
13 COMPANY PROFILES 267
(Business Overview, Products/solutions/services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
13.1 INTRODUCTION 267
13.2 KEY PLAYERS 267
13.2.1 DEERE & COMPANY 267
TABLE 176 DEERE & COMPANY: COMPANY OVERVIEW 267
FIGURE 77 DEERE & COMPANY: COMPANY SNAPSHOT 268
TABLE 177 DEERE & COMPANY: PRODUCT LAUNCHES 269
TABLE 178 DEERE & COMPANY: DEALS 271
13.2.2 TRIMBLE INC. 273
TABLE 179 TRIMBLE INC.: COMPANY OVERVIEW 273
FIGURE 78 TRIMBLE INC.: COMPANY SNAPSHOT 274
TABLE 180 TRIMBLE: PRODUCT LAUNCHES 276
TABLE 181 TRIMBLE: DEALS 277
13.2.3 RAVEN INDUSTRIES 279
TABLE 182 RAVEN INDUSTRIES: COMPANY OVERVIEW 279
FIGURE 79 RAVEN INDUSTRIES: COMPANY SNAPSHOT 280
TABLE 183 RAVEN INDUSTRIES: PRODUCT LAUNCHES 281
TABLE 184 RAVEN INDUSTRIES: DEALS 283
TABLE 185 RAVEN INDUSTRIES: OTHERS 284
13.2.4 AKVA GROUP 286
TABLE 186 AKVA GROUP: COMPANY OVERVIEW 286
FIGURE 80 AKVA GROUP: COMPANY SNAPSHOT 287
TABLE 187 AKVA GROUP: PRODUCT LAUNCHES 289
TABLE 188 AKVA GROUP: DEALS 289
13.2.5 DELAVAL (SUBSIDIARY OF TETRA LAVAL INTERNATIONAL, S.A.) 293
TABLE 189 DELAVAL: COMPANY OVERVIEW 293
FIGURE 81 DELAVAL: COMPANY SNAPSHOT 294
TABLE 190 DELAVAL: PRODUCT LAUNCHES 295
TABLE 191 DELAVAL : DEALS 295
13.2.6 AGJUNCTION 297
TABLE 192 AGJUNCTION: COMPANY OVERVIEW 297
FIGURE 82 AGJUNCTION: COMPANY SNAPSHOT 297
TABLE 193 AGJUNCTION: PRODUCT LAUNCHES 298
TABLE 194 AGJUNCTION: DEALS 299
13.2.7 TOPCON POSITIONING SYSTEMS 301
TABLE 195 TOPCON POSITIONING SYSTEMS: COMPANY OVERVIEW 301
TABLE 196 TOPCON: PRODUCT LAUNCHES 302
TABLE 197 TOPCON: DEALS 303
13.2.8 ALLFLEX (SUBSIDIARY OF MERCK & CO., INC.) 305
TABLE 198 ALLFLEX (SUBSIDIARY OF MERCK & CO., INC.): COMPANY OVERVIEW 305
TABLE 199 ALLFLEX: PRODUCT LAUNCHES 306
TABLE 200 ALLFLEX: DEALS 306
TABLE 201 ALLFLEX: OTHERS 307
13.2.9 PONSSE 308
TABLE 202 PONSSE: COMPANY OVERVIEW 308
FIGURE 83 PONSSE: COMPANY SNAPSHOT 309
TABLE 203 PONSSE: PRODUCT LAUNCHES 310
TABLE 204 PONSSE: DEALS 311
TABLE 205 PONSSE: OTHERS 312
13.2.10 KOMATSU FOREST 313
TABLE 206 KOMATSU FOREST: COMPANY OVERVIEW 313
TABLE 207 KOMATSU FOREST: PRODUCT LAUNCHES 314
TABLE 208 KOMATSU FOREST: DEALS 315
TABLE 209 KOMATSU FOREST: OTHERS 315
13.2.11 INNOVASEA SYSTEMS 316
TABLE 210 INNOVASEA SYSTEMS: COMPANY OVERVIEW 316
TABLE 211 INNOVASEA SYSTEMS: PRODUCT LAUNCHES 318
TABLE 212 INNOVASEA SYSTEMS: DEALS 318
TABLE 213 INNOVASEA SYSTEMS: OTHERS 319
13.2.12 STEINSVIK (PART OF SCALE AQ) 320
TABLE 214 STEINSVIK (SCALEAQ): COMPANY OVERVIEW 320
TABLE 215 STEINSVIK: PRODUCT LAUNCHES 322
TABLE 216 STEINSVIK: DEALS 322
13.3 OTHER KEY PLAYERS 323
13.3.1 TEEJET TECHNOLOGIES 323
TABLE 217 TEEJET TECHNOLOGIES: COMPANY OVERVIEW 323
13.3.2 AG LEADER TECHNOLOGY 324
TABLE 218 AG LEADER TECHNOLOGY: COMPANY OVERVIEW 324
13.3.3 AFIMILK 325
TABLE 219 AFIMILK: COMPANY OVERVIEW 325
13.3.4 DICKEY-JOHN 326
TABLE 220 DICKEY-JOHN: COMPANY OVERVIEW 326
13.3.5 DJI 327
TABLE 221 DJI: COMPANY OVERVIEW 327
13.3.6 AGEAGLE 328
TABLE 222 AGEAGLE: COMPANY OVERVIEW 328
13.3.7 PRECISIONHAWK 329
TABLE 223 PRECISIONHAWK: COMPANY OVERVIEW 329
13.3.8 HEXAGON AGRICULTURE (SUBSIDIARY OF HEXAGON GROUP) 330
TABLE 224 HEXAGON AGRICULTURE: COMPANY OVERVIEW 330
13.3.9 FARMERS EDGE 331
TABLE 225 FARMERS EDGE: COMPANY OVERVIEW 331
13.3.10 TIGERCAT 332
TABLE 226 TIGERCAT: COMPANY OVERVIEW 332
13.3.11 THE CLIMATE CORPORATION 333
TABLE 227 THE CLIMATE CORPORATION: COMPANY OVERVIEW 333
13.3.12 DESCARTES LABS 334
TABLE 228 DESCARTES LABS: COMPANY OVERVIEW 334
13.3.13 CROPX 335
TABLE 229 CROPX: COMPANY OVERVIEW 335
13.3.14 ERUVAKA TECHNOLOGIES 336
TABLE 230 ERUVAKA TECHNOLOGIES: COMPANY OVERVIEW 336
13.3.15 EC2CE 337
TABLE 231 EC2CE: COMPANY OVERVIEW 337
13.3.16 GAMAYA 338
TABLE 232 GAMAYA: COMPANY OVERVIEW 338
13.3.17 AKUAKARE 339
TABLE 233 AKUAKARE: COMPANY OVERVIEW 339
13.3.18 IN-SITU, INC. 340
TABLE 234 IN-SITU: COMPANY OVERVIEW 340
*Details on Business Overview, Products/solutions/services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
14 APPENDIX 341
14.1 INSIGHTS FROM INDUSTRY EXPERTS 341
14.2 DISCUSSION GUIDE 342
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 345
14.4 AVAILABLE CUSTOMIZATIONS 347
14.5 RELATED REPORTS 347
14.6 AUTHOR DETAILS 348

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