Sports Technology Market with COVID-19 Impact by Technology (Devices, Smart Stadiums, Sports Analytics and eSports), by Sports (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket, Golf, eSports) and Geography - Global Forecast to 2026

世界のスポーツテック市場予測:技術別、スポーツ別、地域別

◆タイトル:Sports Technology Market with COVID-19 Impact by Technology (Devices, Smart Stadiums, Sports Analytics and eSports), by Sports (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket, Golf, eSports) and Geography - Global Forecast to 2026
◆商品コード:SE7011
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年5月7日
◆ページ数:200
◆レポート形式:PDF / 英語
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【レポートの概要】

マーケッツアンドマーケッツ社は世界のスポーツテック市場規模が2021年179億ドルから2026年402億ドルまで、年平均17.5%成長すると予測しています。本調査レポートでは、スポーツテックの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、技術別(デバイス、スマートスタジアム)分析、スポーツ別(サッカー、野球、バスケットボール、アイスホッケー、アメリカンフットボール・ラグビー、その他)分析、地域別分析、競争状況、企業情報などを掲載しております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・世界のスポーツテック市場規模:技術別(デバイス、スマートスタジアム)
・世界のスポーツテック市場規模:スポーツ別(サッカー、野球、バスケットボール、アイスホッケー、アメリカンフットボール・ラグビー、その他)
・世界のスポーツテック市場規模:地域別
・競争状況
・企業情報

“The global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021 and 2026.”
The market growth can be attributed significant improvement in audience engagement, growing demand for data-driven decisions and operations, and increasing sports events, online and offline. In the recent years, professional sports bodies have adopted new technologies such as sports data analytics, smart stadiums, wearable devices, and digital signage to enhance their team performance, engage fans, and provide smart infrastructures. Smart stadiums are among the key global trends owing to the increase in the number of sports events being held worldwide. Technological innovations in smart stadiums drive the execution of several projects worldwide. The growth opportunities for the sports technology market are high in Europe and APAC owing to favorable economic and sports environments.

“The sports technology market for sport analytics is expected to grow at the highest CAGR from 2021 to 2026”
Due to COVID-19, the number of spectators admitted to sporting events is very limited. However, this led to strong financial losses for clubs, sports facility operators, ticket sellers, etc. Therefore, there was an increasing demand for smart solutions to bring fans and revenue back while also ensuring safety. For instance, NTT-Data came up with BioBarcode solutions. The BioBarcode is an extension of a personalized ticket around the biometric information of the viewer and the integration of a required health status. This information is available in compliance with all safety and data protection requirements and is encrypted and visually coded. These codes are identified by a corresponding scanner hardware read and controlled at the stadium’s inlet automates of the on-boarding process. Only the presence of a valid ticket, an authentic ID, biometric comparison by face recognition, and a current negative COVID-19 test or the verification of a vaccination for COVID-19 will allow for a fan to enter the arena.

“Soccer is expected to hold the largest market share in sports technology market in 2021”
The adoption of sports technologies has been higher in soccer than in tennis, golf, and other sports. FIFA is making efforts to establish global wearable standards for use by all soccer teams. The idea is to have all professional teams using the same data-tracking technologies for training their players. Eventually, some of these technologies are expected to be used in live matches to help players and coaches track the performance of teams and individual players. They are also anticipated to open a host of possibilities for broadcasting sports events and allowing fans to view in-depth statistics of players. In January 2020, Sportlogiq and Telemetry Sports partnered to provide unique data and contextual insights to power the premier National Collegiate Athletic Association (NCAA) football product of Telemetry Sports. As a result of this partnership, Telemetry is offering increased data and advanced analysis for college-level soccer events, effective from January 2020.

“Europe to account for second largest size of sports technology market during forecast period”
Europe has the greatest number of professional and reputed football associations and clubs in the world. Different European football leagues, such as the Barclays English Premier League, Bundesliga (Germany), Scottish Premier League (Scotland), and La Liga (Spain), take place at regular intervals, and the management of these associations invest heavily in technologies for effective monitoring of games and players. Major football clubs, such as Manchester United, Arsenal, Chelsea, Real Madrid, Barcelona, and Liverpool, are part of such leagues. Sports technology helps management to analyze player data and check their fitness and overall on-field performance. Moreover, the gathered data helps analyze the opponent’s game strategy, helping teams devise their own. Team sports, such as football, basketball, and rugby, now leverage wearable and optical technologies for effective sports analytics during practice sessions and matches.
Leading players in the sports technology market includes IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), Catapult Sports (Australia), NEC (Japan), LG (South Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin (US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent (China), and CJ Corporation (South Korea).
Breakdown of the profile of primary participants:
• By Company Type: Tier 1 – 25 %, Tier 2 – 40%, and Tier 3 – 35%
• By Designation: C-level Executives – 32%, Directors – 26%, Others – 42%
• By Region: North America – 45%, Europe – 20%, APAC – 25%, and RoW – 10%

Research Coverage
The study covers the sports technology market. It aims at estimating the market size and growth potential of this market, across different segments, such as by technology, sports, and region. The study also includes an in-depth competitive analysis of key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Reasons to Buy Report
The report would help market leaders/new entrants in the following ways:
1. This report segments the sports technology market comprehensively and provides the closest approximations of the overall market size, as well as that of the subsegments across technology, sports, and regions.
2. The report helps stakeholders understand the pulse of the market and provides information on key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders understand their competitors better and gain more insights to enhance their position in the business. The competitive landscape market share analysis and company evaluation matrix for the players operating in the sports market.

【レポートの目次】

1 INTRODUCTION 23
1.1 STUDY OBJECTIVES 23
1.2 DEFINITION 23
1.3 INCLUSION AND EXCLUSION 24
1.4 STUDY SCOPE 25
1.4.1 MARKETS COVERED 25
FIGURE 1 SPORTS TECHNOLOGY MARKET 25
1.4.2 REGIONAL SCOPE 25
1.4.3 YEARS CONSIDERED 26
1.5 CURRENCY 26
1.6 LIMITATIONS 26
1.7 STAKEHOLDERS 27
1.8 SUMMARY OF CHANGES 27
2 RESEARCH METHODOLOGY 28
2.1 SECONDARY AND PRIMARY RESEARCH 28
2.2 RESEARCH DATA 29
FIGURE 2 RESEARCH FLOW 29
FIGURE 3 SPORTS TECHNOLOGY MARKET: RESEARCH DESIGN 30
2.2.1 SECONDARY DATA 31
2.2.1.1 Key data from secondary sources 31
2.2.2 PRIMARY DATA 32
2.2.2.1 Primary interviews with experts 32
2.2.2.2 Key data from primary sources 33
2.2.2.3 Key industry insights 33
2.2.2.4 Breakdown of primary interviews 34
2.3 MARKET SIZE ESTIMATION 34
FIGURE 4 SPORTS TECHNOLOGY MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 35
2.3.1 BOTTOM-UP APPROACH 35
2.3.1.1 Approach for arriving at market size using bottom-up approach (demand side) 35
FIGURE 5 BOTTOM-UP APPROACH: MARKET SIZE ESTIMATION METHODOLOGY 36
2.3.2 TOP-DOWN APPROACH 36
2.3.2.1 Approach for arriving at market size using top-down analysis 36
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: (SUPPLY SIDE)— REVENUE GENERATED BY COMPANIES IN SPORTS TECHNOLOGY MARKET 36
2.4 ASSUMPTIONS 37
2.5 RISK ASSESSMENT 37
2.6 DATA TRIANGULATION 38
FIGURE 7 DATA TRIANGULATION 38
2.7 RESEARCH ASSUMPTIONS 39
3 EXECUTIVE SUMMARY 40
3.1 PRE-COVID-19 SCENARIO: SPORTS TECHNOLOGY MARKET 41
TABLE 1 PRE-COVID-19 SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION) 41
3.2 POST-COVID-19: REALISTIC SCENARIO 41
TABLE 2 POST-COVID-19 REALISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION) 41
3.3 POST-COVID-19: OPTIMISTIC SCENARIO 41
TABLE 3 POST-COVID-19 OPTIMISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION) 41
3.4 POST-COVID-19: PESSIMISTIC SCENARIO 42
TABLE 4 POST-COVID-19 PESSIMISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION) 42
FIGURE 8 SPORTS TECHNOLOGY MARKET: REALISTIC, PESSIMISTIC, AND OPTIMISTIC RECOVERY SCENARIO 42
3.5 IMPACT OF COVID-19 ON SPORTS TECHNOLOGY MARKET 43
FIGURE 9 SPORTS ANALYTICS SEGMENT OF SPORTS TECHNOLOGY MARKET TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 43
FIGURE 10 SOCCER SEGMENT TO ACCOUNT FOR LARGEST SIZE OF SPORTS TECHNOLOGY MARKET FROM 2021 TO 2026 44
FIGURE 11 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF SPORTS TECHNOLOGY MARKET IN 2020 45
4 PREMIUM INSIGHTS 46
4.1 ATTRACTIVE OPPORTUNITIES IN SPORTS TECHNOLOGY MARKET 46
FIGURE 12 GROWING DEMAND FOR REAL-TIME DATA ANALYSIS FOR IMPROVED PREDICTIVE INSIGHTS ABOUT FAN PREFERENCES TO DRIVE MARKET GROWTH FROM 2021 TO 2026 46
4.2 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY 46
FIGURE 13 SMART STADIUMS SEGMENT TO HOLD LARGEST SIZE OF SPORTS TECHNOLOGY MARKET FROM 2018 TO 2026 46
4.3 SPORTS TECHNOLOGY MARKET IN APAC, BY TECHNOLOGY AND COUNTRY 47
FIGURE 14 SMART STADIUMS SEGMENT AND AUSTRALIA TO ACCOUNT FOR LARGEST SHARES OF SPORTS TECHNOLOGY MARKET IN APAC IN 2021 47
4.4 SPORTS TECHNOLOGY MARKET, BY REGION 47
FIGURE 15 SPORTS TECHNOLOGY MARKET IN SOUTH AMERICA TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 47

5 MARKET OVERVIEW 48
5.1 INTRODUCTION 48
5.2 MARKET DYNAMICS 49
FIGURE 16 SPORTS TECHNOLOGY MARKET: DRIVERS, RESTRAINS, OPPORTUNITIES AND CHALLENGES 49
5.2.1 DRIVERS 49
5.2.1.1 Expanding demand for fan engagement 49
5.2.1.2 Increasing need for data–driven decisions 50
5.2.1.3 Growing pressure for player/team performance improvement 50
5.2.1.4 Rising adoption of esports technology 51
FIGURE 17 IMPACT OF DRIVERS ON SPORTS TECHNOLOGY MARKET 51
5.2.2 RESTRAINTS 52
5.2.2.1 High initial investments and budget constraints 52
5.2.2.2 Lack of awareness regarding benefits of sports analytics solutions 52
FIGURE 18 IMPACT OF RESTRAINTS ON SPORTS TECHNOLOGY MARKET 52
5.2.3 OPPORTUNITIES 53
5.2.3.1 Advent of AI and ML technologies 53
5.2.3.2 Emergence of sports leagues and events with large prize pools 53
FIGURE 19 IMPACT OF OPPORTUNITIES ON SPORTS TECHNOLOGY MARKET 54
5.2.4 CHALLENGES 54
5.2.4.1 Lack of professionals with analytical skills 54
5.2.4.2 Complexities in upgrading and replacing legacy systems 54
FIGURE 20 IMPACT OF CHALLENGES ON SPORTS TECHNOLOGY MARKET 55
5.3 VALUE CHAIN ANALYSIS 55
FIGURE 21 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED BY MANUFACTURERS 55
5.4 YC-YCC SHIFT 57
FIGURE 22 VIRTUAL FAN ENGAGEMENT TO PRESENT NEW GROWTH OPPORTUNITY FOR SPORTS TECHNOLOGY COMPANIES 57
5.5 PORTER FIVE FORCE ANALYSIS 58
TABLE 5 IMPACT OF PORTER’S FIVE FORCES ON SPORTS TECHNOLOGY MARKET, 2020 58
TABLE 6 IMPACT OF PORTER’S FIVE FORCES ON SPORTS TECHNOLOGY MARKET, 2021–2026 58
5.6 PRICING ANALYSIS 59
TABLE 7 AVERAGE SELLING PRICES FOR SPORTS TECHNOLOGY WEARABLE DEVICES, 2020 59
TABLE 8 AVERAGE SELLING PRICES OF SMARTWATCHES OFFERED BY TOP COMPANIES, 2020 59
TABLE 9 AVERAGE SELLING PRICES OF FITNESS TRACKERS OFFERED BY TOP COMPANIES, 2020 60
FIGURE 23 AVERAGE SELLING PRICES OF WEARABLE DEVICES, 2020–2026 60
5.7 TRADE AND TARIFF ANALYSIS 61
5.7.1 TRADE ANALYSIS FOR SPORTS TECHNOLOGY MARKET 61
TABLE 10 IMPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY,
BY COUNTRY, 2015–2019 (USD MILLION) 61
TABLE 11 EXPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY,
BY COUNTRY, 2015–2019 (USD MILLION) 61
5.7.2 TARIFF ANALYSIS 62
TABLE 12 TARIFF DATA FOR WRISTWATCHES FOR CHINA, BY COUNTRY, 2020 62
TABLE 13 TARIFF DATA FOR WRISTWATCHES FOR US, BY COUNTRY, 2020 62
TABLE 14 TARIFF DATA FOR WRISTWATCHES FOR GERMANY, BY COUNTRY, 2020 63
5.8 SPORTS TECHNOLOGY MARKET ECOSYSTEM ANALYSIS 64
TABLE 15 SPORTS TECHNOLOGY MARKET: SUPPLY CHAIN/ECOSYSTEM 65
5.9 CASE STUDIES/USE CASES 66
5.9.1 FOX SPORTS USES IBM IX TO DELIVER PERSONALIZED VIDEO EXPERIENCES TO VIEWERS 66
5.9.2 BAYLOR UNIVERSITY DEPLOYED WEARABLE DEVICES TO ANALYZE PLAYER PERFORMANCE 67
5.9.3 DATA ART OFFERED SOLUTION TO ANALYZE SPORTS PERFORMANCE OVER SINGLE PLATFORM 67
5.10 PATENT ANALYSIS 68
5.11 REGULATORY IMPLICATIONS 70
5.11.1 GENERAL DATA PROTECTION REGULATION 71
5.11.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 71
5.11.3 SYSTEM AND ORGANIZATION CONTROL2 TYPE I I COMPLIANCE 71
5.11.4 ISO/IEC 27001 71
5.12 TECHNOLOGY ANALYSIS 72
5.12.1 INTERNET OF THINGS 72
5.12.2 5G 72
5.12.3 ARTIFICIAL INTELLIGENCE 72
6 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY 73
6.1 INTRODUCTION 74
FIGURE 24 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2021 & 2026 74
TABLE 16 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,
2018–2020 (USD MILLION) 74
TABLE 17 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,
2021–2026 (USD MILLION) 75
6.2 DEVICES 75
TABLE 18 SPORTS DEVICE MARKET, BY TYPE, 2018–2020 (USD MILLION) 75
TABLE 19 SPORTS DEVICE MARKET, BY TYPE, 2021–2026 (USD MILLION) 75
TABLE 20 SPORTS DEVICE MARKET, BY REGION, 2018–2020 (USD MILLION) 76
FIGURE 25 NORTH AMERICA TO HOLD LARGEST MARKET SHARE OF DIGITAL SIGNAGE MARKET FOR SPORTS TECHNOLOGY DURING FORECAST PERIOD 76
TABLE 21 SPORTS DEVICE MARKET, BY REGION, 2021–2026 (USD MILLION) 76
6.2.1 WEARABLES 77
TABLE 22 SPORTS WEARABLE MARKET, BY TYPE, 2018–2020 (USD MILLION) 77
FIGURE 26 WRISTWEAR TO HOLD LARGEST MARKET SHARE OF SPORTS WERABLES
IN 2021 77
TABLE 23 SPORTS WEARABLE MARKET, BY TYPE, 2021–2026 (USD MILLION) 77
TABLE 24 SPORTS WEARABLE MARKET, BY REGION, 2018–2020 (USD MILLION) 78
TABLE 25 SPORTS WEARABLE MARKET, BY REGION, 2021–2026 (USD MILLION) 78
6.2.1.1 Wristwear 78
6.2.1.1.1 Technological advancements and ease of use drive market growth 78
6.2.1.2 Augmented and virtual reality (AR/VR) 79
6.2.1.2.1 VR to provide ultimate fan experience during pandemic 79
6.2.1.3 Smart clothing 79
6.2.1.3.1 Smart clothing with embedded sensors—future for performance tracking 79
6.2.2 DIGITAL SIGNAGE 80
6.2.2.1 Display scoreboards, advertisements, and information displays—major applications of digital signage in sports 80
TABLE 26 DIGITAL SIGNAGE MARKET FOR SPORTS DEVICES, BY REGION,
2018–2020 (USD MILLION) 80
TABLE 27 DIGITAL SIGNAGE MARKET FOR SPORTS DEVICES, BY REGION,
2021–2026 (USD MILLION) 80
6.2.3 SPORTS CAMERA 80
6.2.3.1 Increasing demand for high-resolution broadcasting drives market growth 80
TABLE 28 SPORTS CAMERA MARKET, BY REGION, 2018–2020 (USD MILLION) 81
TABLE 29 SPORTS CAMERA MARKET, BY REGION, 2021–2026 (USD MILLION) 81
6.3 SMART STADIUMS 81
TABLE 30 SPORTS STADIUMS MARKET, BY OFFERING, 2018–2020 (USD MILLION) 82
TABLE 31 SPORTS STADIUMS MARKET, BY OFFERING, 2021–2026 (USD MILLION) 82
TABLE 32 SMART STADIUMS MARKET, BY REGION, 2018–2020 (USD MILLION) 82
FIGURE 27 APAC TO GROW AT HIGHEST CAGR FOR SMART STADIUMS MARKET DURING FORECAST PERIOD 83
TABLE 33 SMART STADIUMS MARKET, BY REGION, 2021–2026 (USD MILLION) 83
6.3.1 SOFTWARE 83
TABLE 34 SPORTS STADIUM MARKET, BY SOFTWARE, 2018–2020 (USD MILLION) 84
TABLE 35 SPORTS STADIUM MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 84
6.3.1.1 Digital content management 84
TABLE 36 SPORTS STADIUM DIGITAL CONTENT MANAGEMENT MARKET,
BY TYPE, 2018–2020 (USD MILLION) 85
TABLE 37 SPORTS STADIUM DIGITAL CONTENT MANAGEMENT MARKET,
BY TYPE, 2021–2026 (USD MILLION) 85
6.3.1.1.1 Audio and video management 85
6.3.1.1.1.1 Audio and video management solutions help organize and distribute content securely and reliably 85
6.3.1.1.2 Digital signage 86
6.3.1.1.2.1 Digital signage prominently used in stadiums to provide information and advertising 86
6.3.1.1.3 Mobile and content management 86
6.3.1.1.3.1 Mobile and web content management software store and deliver content and services to mobile devices 86
6.3.1.2 Stadium and public security 86
TABLE 38 SPORTS STADIUM MARKET FOR STADIUM AND PUBLIC SECURITY,
BY TYPE, 2018–2020 (USD MILLION) 87
FIGURE 28 CYBERSECURITY TO HOLD LARGEST MARKET SHARE FOR STADIUM AND PUBLIC SECURITY IN 2021 87
TABLE 39 SPORTS STADIUM MARKET FOR STADIUM AND PUBLIC SECURITY,
BY TYPE, 2021–2026 (USD MILLION) 88
6.3.1.2.1 Access control 88
6.3.1.2.1.1 Access control enables restricting unauthorized personnel from accessing specific areas of stadiums 88
6.3.1.2.2 Video surveillance 89
6.3.1.2.2.1 Video surveillance systems help monitor activities in stadiums and surroundings 89
6.3.1.2.3 Physical security information management (PSIM) 90
6.3.1.2.3.1 PSIM software integrate multiple security applications and devices and enable controlling them through single user interface 90
6.3.1.2.4 Security scanning, imaging, and metal detection 90
6.3.1.2.4.1 Security scanning, imaging, and metal detection systems scan and analyze visitor belongings at stadium entry and exit 90
6.3.1.2.5 Emergency and disaster management 91
6.3.1.2.5.1 Emergency and disaster management software help rescuing people during emergencies 91
6.3.1.2.6 Cybersecurity 92
6.3.1.2.6.1 Need to protect sensitive data driving cybersecurity market 92
6.3.1.3 Building automation 92
TABLE 40 SPORTS STADIUM MARKET FOR BUILDING AUTOMATION, BY TYPE,
2018–2020 (USD MILLION) 92
FIGURE 29 PARKING MANAGEMENT SYSTEMS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 93
TABLE 41 SPORTS STADIUM MARKET FOR BUILDING AUTOMATION, BY TYPE,
2021–2026 (USD MILLION) 93
6.3.1.3.1 Energy Management Systems 93
6.3.1.3.1.1 Stadiums use advanced systems for monitoring, controlling, and optimizing energy consumption 93
6.3.1.3.2 Facility Management Systems 94
6.3.1.3.2.1 Facility management systems provide software-based technology to manage facilities through visual display tools 94
6.3.1.4 Event management 94
TABLE 42 SPORTS STADIUM MARKET FOR EVENT MANAGEMENT, BY TYPE,
2018–2020 (USD MILLION) 94
TABLE 43 SPORTS STADIUM MARKET FOR EVENT MANAGEMENT, BY TYPE,
2021–2026 (USD MILLION) 95
6.3.1.4.1 Event Marketing and Registration 95
6.3.1.4.1.1 Event marketing and registration software assist stadium operators in utilizing data-driven audience intelligence 95
6.3.1.4.2 Workforce management 95
6.3.1.4.2.1 Workforce management systems help HR department develop and improve recruiting methods 95
6.3.1.5 Network management 96
6.3.1.5.1 Rapid growth of global sporting event drives demand for advanced network 96
6.3.1.6 Crowd management 96
6.3.1.6.1 Safety and security of crowd and players drives crowd management application 96
6.3.2 SERVICES 96
TABLE 44 SPORTS STADIUM MARKET, BY SERVICE, 2018–2020 (USD MILLION) 97
FIGURE 30 DEPLOYMENT AND INTEGRATION TO HOLD LARGEST MARKET SHARE OF SMART STADIUMS SERVICES IN 2021 97
TABLE 45 SPORTS STADIUM MARKET, BY SERVICE, 2021–2026 (USD MILLION) 97
6.3.2.1 Consulting 98
6.3.2.1.1 Infrastructure analysis drives consulting market 98
6.3.2.2 Deployment and Integration 98
6.3.2.2.1 Deployment and integration includes project management designing and procurement 98
6.3.2.3 Support and Maintenance 98
6.3.2.3.1 Support and maintenance offers technical support for software 98
6.3.3 ESPORTS 99
TABLE 46 ESPORTS MARKET, BY TYPE, 2018–2020 (USD MILLION) 99
TABLE 47 ESPORTS MARKET, BY TYPE, 2021–2026 (USD MILLION) 99
TABLE 48 ESPORTS MARKET, BY REGION, 2018–2020 (USD MILLION) 100
FIGURE 31 APAC TO GROW AT HIGHEST CAGR FOR ESPORTS MARKET DURING FORECAST PERIOD 100
TABLE 49 ESPORTS MARKET, BY REGION, 2021–2026 (USD MILLION) 100
6.3.3.1 Media rights 101
6.3.3.1.1 Expanding esports fan base—key driver for increasing revenue through media rights 101
6.3.3.2 Tickets and merchandise 101
6.3.3.2.1 Increasing esports stadium drives ticket and merchandise market 101
6.3.3.3 Sponsorships and direct advertisements 102
6.3.3.3.1 Sponsorship and direct advertising largely contribute to esports market revenue 102
6.3.3.4 Publisher fees 102
6.3.3.4.1 Game publishers monetize their products through esports 102
6.3.4 SPORTS ANALYTICS 102
TABLE 50 SPORTS ANALYTICS MARKET, BY TYPE, 2018–2020 (USD MILLION) 103
FIGURE 32 PLAYER ANALYSIS TO HOLD LARGEST MARKET SHARE FOR SPORTS ANALYTICS MARKET DURING FORECAST PERIOD 103
TABLE 51 SPORTS ANALYTICS MARKET, BY TYPE, 2021–2026 (USD MILLION) 104
TABLE 52 SPORTS ANALYTICS MARKET, BY REGION, 2018–2020 (USD MILLION) 104
TABLE 53 SPORTS ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 104
6.3.4.1 Player analysis 105
6.3.4.1.1 Increasing need for data-driven performance analysis drives player analysis market 105
6.3.4.2 Team performance analysis 105
6.3.4.2.1 Team performance analysis helps recruiter and scouts to build fit teams for matches 105
6.3.4.3 Video analysis 106
6.3.4.3.1 Video analysis systems helps management to monitor player reaction and gestures 106
6.3.4.4 Health assessment 106
6.3.4.4.1 Health Assessment helps physiotherapist to critically examine players condition 106
6.3.4.5 Data interpretation and analysis 107
6.3.4.5.1 Teams can analyze historic data with data interpretation and analysis 107
6.3.4.6 Fan engagement and digital experience analysis 107
6.3.4.6.1 Need to improve business operations to boost revenue and audience experience drives fan engagement market 107
6.3.4.7 OTHERS 107
6.3.4.7.1 Others include hospitality management and sales and marketing management. 107
7 SPORTS TECHNOLOGY MARKET, BY SPORTS 108
7.1 INTRODUCTION 109
FIGURE 33 SPORTS TECHNOLOGY MARKET, BY SPORTS, 2021 AND 2026 (USD MILLION) 109
TABLE 54 SPORTS TECHNOLOGY MARKET, BY SPORTS, 2018–2020 (USD MILLION) 110
TABLE 55 SPORTS TECHNOLOGY MARKET, BY SPORTS, 2021–2026 (USD MILLION) 110
7.2 SOCCER 111
7.2.1 EMERGENCE OF SOCCER AS EARLY ADOPTER OF SPORTS TECHNOLOGIES 111
7.3 BASEBALL 111
7.3.1 MLB EXPECTED TO OFFER SEVERAL FAN ENGAGEMENT SOLUTIONS FOR ITS UPCOMING MATCHES 111
7.4 BASKETBALL 112
7.4.1 BASKETBALL PLAYERS USE WEARABLE DEVICES TO TRACK THEIR WORKLOADS AND MOVEMENTS 112
7.5 ICE HOCKEY 112
7.5.1 USE OF DIFFERENT MOBILE SENSOR SYSTEMS FOR ICE HOCKEY TRAINING OF PLAYERS 112
7.6 AMERICAN FOOTBALL/RUGBY 113
7.6.1 IOT DEVICES ALLOW COACHES AND PLAYERS TO MAKE DECISIONS BASED ON REAL-TIME RUGBY GAME INSIGHTS 113
7.7 TENNIS 113
7.7.1 SPORTS TECHNOLOGIES HELP TENNIS PLAYERS TRACK AND ANALYZE THEIR PERFORMANCE EFFECTIVELY 113
7.8 CRICKET 114
7.8.1 WEARABLES HELP ANALYZE FITNESS OF CRICKET PLAYERS 114
7.8.1.1 Cricket: Operational drivers 114
7.9 GOLF 114
7.9.1 PERFORMANCE ANALYTICS EXPECTED TO BE KEY APPLICATION OF SPORTS TECHNOLOGY IN GOLF 114
7.10 ESPORTS 115
7.10.1 ONLINE TOURNAMENTS AMID COVID–19 TO DRIVE DEMAND FOR ESPORTS 115
7.11 OTHERS 115
8 GEOGRAPHIC ANALYSIS 116
8.1 INTRODUCTION 117
FIGURE 34 GEOGRAPHIC ANALYSIS: SPORTS TECHNOLOGY MARKET, 2021–2026 117
TABLE 56 SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2020 (USD MILLION) 117
TABLE 57 SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2026 (USD MILLION) 118
8.2 NORTH AMERICA 118
FIGURE 35 SNAPSHOT: SPORTS TECHNOLOGY MARKET IN NORTH AMERICA 119
TABLE 58 SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY,
2018–2020 (USD MILLION) 119
TABLE 59 SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2026 (USD MILLION) 119
TABLE 60 SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2018–2020 (USD MILLION) 120
TABLE 61 SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2021–2026 (USD MILLION) 120
8.2.1 US 120
8.2.1.1 US: Operational drivers 120
8.2.2 CANADA 121
8.2.2.1 Canada: Operational drivers 121
8.2.3 MEXICO 121
8.2.3.1 Mexico: Operational drivers 121
8.3 EUROPE 121
FIGURE 36 SNAPSHOT: SPORTS TECHNOLOGY MARKET IN EUROPE 122
TABLE 62 SPORTS TECHNOLOGY MARKET IN EUROPE, BY COUNTRY,
2018–2020 (USD MILLION) 123
TABLE 63 SPORTS TECHNOLOGY MARKET IN EUROPE, BY COUNTRY,
2021–2026 (USD MILLION) 123
TABLE 64 SPORTS TECHNOLOGY MARKET IN EUROPE, BY TECHNOLOGY,
2018–2020 (USD MILLION) 123
TABLE 65 SPORTS TECHNOLOGY MARKET IN EUROPE, BY TECHNOLOGY,
2021–2026 (USD MILLION) 124
8.3.1 UK 124
8.3.1.1 UK: Operational drivers 124
8.3.2 GERMANY 124
8.3.2.1 Germany: Operational drivers 124
8.3.3 FRANCE 125
8.3.3.1 France: Operational drivers 125
8.3.4 SPAIN 125
8.3.4.1 Spain: Operational drivers 125
8.3.5 REST OF EUROPE 125
8.4 APAC 126
FIGURE 37 SNAPSHOT: SPORTS TECHNOLOGY MARKET IN APAC 127
TABLE 66 SPORTS TECHNOLOGY MARKET IN APAC, BY COUNTRY,
2018–2020 (USD MILLION) 127
TABLE 67 SPORTS TECHNOLOGY MARKET IN APAC, BY COUNTRY,
2021–2026 (USD MILLION) 128
TABLE 68 SPORTS TECHNOLOGY MARKET IN APAC, BY TECHNOLOGY,
2018–2020 (USD MILLION) 128
TABLE 69 SPORTS TECHNOLOGY MARKET IN APAC, BY TECHNOLOGY,
2021–2026 (USD MILLION) 128
8.4.1 CHINA 128
8.4.1.1 China: Operation drivers 128
8.4.2 JAPAN 129
8.4.2.1 Japan: Operational drivers 129
8.4.3 INDIA 129
8.4.3.1 India: Operational drivers 129
8.4.4 AUSTRALIA 130
8.4.4.1 Australia: Operational drivers 130
8.4.5 REST OF APAC 130
8.5 REST OF THE WORLD 130
TABLE 70 SPORTS TECHNOLOGY MARKET IN ROW, BY REGION,
2018–2020 (USD MILLION) 130
TABLE 71 SPORTS TECHNOLOGY MARKET IN ROW, BY REGION,
2021–2026 (USD MILLION) 131
TABLE 72 SPORTS TECHNOLOGY MARKET IN ROW, BY TECHNOLOGY,
2018–2020 (USD MILLION) 131
TABLE 73 SPORTS TECHNOLOGY MARKET IN ROW, BY TECHNOLOGY,
2021–2026 (USD MILLION) 131
8.5.1 MIDDLE EAST AND AFRICA 131
8.5.1.1 Middle East and Africa: Operational drivers 132
8.5.2 AFRICA 132
8.5.2.1 Africa: Operational drivers 132
8.5.3 SOUTH AMERICA 133
8.5.3.1 South America: Operational drivers 133

9 COMPETITIVE LANDSCAPE 134
9.1 INTRODUCTION 134
FIGURE 38 COMPANIES ADOPTED PARTNERSHIP AS KEY GROWTH STRATEGY FROM NOVEMBER 2019 TO FEBRUARY 2021 134
9.2 TOP 3 COMPANY REVENUE ANALYSIS 135
FIGURE 39 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN DEVICES FOR SPORTS TECHNOLOGY MARKET 135
FIGURE 40 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SPORTS ANALYTICS MARKET 135
FIGURE 41 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SMART STADIUM MARKET 136
FIGURE 42 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN ESPORTS MARKET 136
9.3 MARKET SHARE ANALYSIS, 2020 137
FIGURE 43 SMART STADIUM MARKET: MARKET SHARE ANALYSIS (2020) 137
FIGURE 44 ESPORTS MARKET: MARKET SHARE ANALYSIS (2020) 138
FIGURE 45 SPORT ANALYTICS MARKET: MARKET SHARE ANALYSIS (2020) 138
9.4 COMPANY EVALUATION QUADRANT 139
9.4.1 STARS 139
9.4.2 PERVASIVE 139
9.4.3 EMERGING LEADERS 139
9.4.4 PARTICIPANTS 140
FIGURE 46 SPORTS TECHNOLOGY MARKET COMPANY EVALUATION MATRIX, 2020 140
9.4.5 SPORTS TECHNOLOGY MARKET: TECHNOLOGY FOOTPRINT 141
TABLE 74 COMPANY TECHNOLOGY FOOTPRINT 141
9.4.6 SPORTS TECHNOLOGY MARKET: REGIONAL FOOTPRINT 142
TABLE 75 COMPANY REGIONAL FOOTPRINT 142
9.5 STARTUP/SME EVALUATION QUADRANT, 2020 143
9.5.1 PROGRESSIVE COMPANIES 143
9.5.2 RESPONSIVE COMPANIES 143
9.5.3 DYNAMIC COMPANIES 143
9.5.4 STARTING BLOCKS 143
FIGURE 47 SPORTS TECHNOLOGY MARKET, STARTUP/SME EVALUATION QUADRANT, 2020 144
9.6 COMPETITIVE SCENARIO 145
FIGURE 48 SPORTS TECHNOLOGY MARKET EVALUATION FRAMEWORK OF MAJOR COMPANIES 145
9.6.1 EXPANSIONS, ACQUISITIONS, PARTNERSHIPS, AND COLLABORATIONS 145
TABLE 76 TOP 5 EXPANSIONS, ACQUISITIONS, PARTNERSHIPS, AND COLLABORATIONS FROM 2020 TO MARCH 2021 145
9.6.2 PRODUCT LAUNCHES/DEVELOPMENTS 146
TABLE 77 TOP 5 PRODUCT LAUNCHES/DEVELOPMENTS, 2020 TO MARCH 2021 146

10 COMPANY PROFILE 148
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
10.1 KEY PLAYERS 148
10.1.1 IBM 148
TABLE 78 IBM: BUSINESS OVERVIEW 148
FIGURE 49 IBM: COMPANY SNAPSHOT 149
10.1.2 SAP SE 152
TABLE 79 SAP: BUSINESS OVERVIEW 152
FIGURE 50 SAP SE: COMPANY SNAPSHOT 152
10.1.3 SAS 155
TABLE 80 SAS: BUSINESS OVERVIEW 155
10.1.4 CISCO 157
TABLE 81 CISCO: BUSINESS OVERVIEW 157
FIGURE 51 CISCO: COMPANY SNAPSHOT 157
10.1.5 SAMSUNG 159
TABLE 82 SAMSUNG: BUSINESS OVERVIEW 159
FIGURE 52 SAMSUNG: COMPANY SNAPSHOT 160
10.1.6 CATAPULT 163
TABLE 83 CATAPULT: BUSINESS OVERVIEW 163
FIGURE 53 CATAPULT: COMPANY SNAPSHOT 164
10.1.7 GARMIN 167
TABLE 84 GARMIN: BUSINESS OVERVIEW 167
FIGURE 54 GARMIN: COMPANY SNAPSHOT 167
10.1.8 APPLE 170
TABLE 85 APPLE: BUSINESS OVERVIEW 170
FIGURE 55 APPLE: COMPANY SNAPSHOT 170
10.1.9 SHARP 173
TABLE 86 SHARP: BUSINESS OVERVIEW 173
FIGURE 56 SHARP: COMPANY SNAPSHOT 173
10.1.10 EXL 175
TABLE 87 EXL: BUSINESS OVERVIEW 175
FIGURE 57 EXL: COMPANY SNAPSHOT 175
10.1.11 FITBIT 177
TABLE 88 FITBIT: BUSINESS OVERVIEW 177
FIGURE 58 FITBIT: COMPANY SNAPSHOT 177
10.1.12 HUDL 179
TABLE 89 HUDL: BUSINESS OVERVIEW 179
10.1.13 MODERN TIMES GROUP 181
TABLE 90 MTG: BUSINESS OVERVIEW 181
FIGURE 59 MTG: COMPANY SNAPSHOT 182

10.2 OTHER KEY PLAYERS 184
10.2.1 SONY 184
TABLE 91 SONY: COMPANY SNAPSHOT 184
10.2.2 NACSPORT 185
TABLE 92 NACSPORT: COMPANY SNAPSHOT 185
10.2.3 COACH LOGIC 185
TABLE 93 COACHLOGIC: COMPANY SNAPSHOT 185
10.2.4 LONGOMATCH 186
TABLE 94 LONGOMATCH: COMPANY SNAPSHOT 186
10.2.5 SPIIDEO 186
TABLE 95 SPIIDEO: COMPANY SNAPSHOT 186
10.2.6 ARRI 187
TABLE 96 ARRI: COMPANY SNAPSHOT 187
10.2.7 PANASONIC 188
TABLE 97 PANASONIC: COMPANY SNAPSHOT 188
10.2.8 FUJITSU 189
TABLE 98 FUJITSU: COMPANY SNAPSHOT 189
10.2.9 ERICSSON 190
TABLE 99 ERICSSON: COMPANY SNAPSHOT 190
10.2.10 ACTIVISION BLIZZARD 191
TABLE 100 ACTIVISION BLIZZARD: COMPANY SNAPSHOT 191
10.2.11 VALVE CORPORATION 192
TABLE 101 VALVE CORPORATION: COMPANY SNAPSHOT 192
10.2.12 DARTFISH 193
TABLE 102 DARTFISHS: COMPANY SNAPSHOT 193
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
11 APPENDIX 194
11.1 INSIGHTS FROM INDUSTRY EXPERTS 194
11.2 DISCUSSION GUIDE 195
11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 199
11.4 AVAILABLE CUSTOMIZATION 201
11.5 RELATED REPORTS 201
11.6 AUTHOR DETAILS 202



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