OLED Market with COVID-19 Impact Analysis by Product Type (Smartphones, Television Sets, Smart Wearables, Large Format Displays), Panel Type, Panel Size, Technology, Vertical, and Geography - Global Forecast to 2026

世界のOLED市場予測:製品タイプ別、パネルタイプ別、パネルサイズ別、技術別、産業別、地域別

◆タイトル:OLED Market with COVID-19 Impact Analysis by Product Type (Smartphones, Television Sets, Smart Wearables, Large Format Displays), Panel Type, Panel Size, Technology, Vertical, and Geography - Global Forecast to 2026
◆商品コード:SE3346
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年3月19日
◆ページ数:201
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:電子
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【レポートの概要】

マーケッツアンドマーケッツ社は、世界のOLED市場規模が2021年384億ドルから2026年728億ドルまで、年平均13.6%成長すると予測しています。本調査資料では、OLEDの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、製品タイプ別(OLEDディスプレイ、OLED照明)分析、用途別(スマートフォン、タブレット、PCモニター&ノート型パソコン、テレビセット、デジタルサイネージ/大判ディスプレイ)分析、技術別(PMOLED、AMOLED)分析、パネルサイズ別(6インチ以下、6〜20インチ、20〜50インチ、50インチ以上)分析、地域別分析、競争状況、企業情報などを掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・世界のOLED市場規模:製品タイプ別(OLEDディスプレイ、OLED照明)
・世界のOLED市場規模:用途別(スマートフォン、タブレット、PCモニター&ノート型パソコン、テレビセット、デジタルサイネージ/大判ディスプレイ)
・世界のOLED市場規模:技術別(PMOLED、AMOLED)
・世界のOLED市場規模:パネルサイズ別(6インチ以下、6〜20インチ、20〜50インチ、50インチ以上)
・世界のOLED市場規模:地域別
・競争状況
・企業情報

“The global display market size was valued at USD 38.4 billion in 2021 and is projected to reach USD 72.8 billion by 2026. It is expected to grow at a CAGR of 13.6% during the forecast period.”
Rapid adoption of OLED displays in smartphones, significant investments in building new facilities to manufacture OLED panels, high demand for better viewing experience, especially from smartphone and television consumers, rapid advances in OLED technology, increased demand for AMOLED displays in AR/VR headset applications, and financial support from governments worldwide for OLED lighting research are the key driving factors for the OLED market. However, Similar benefits of micro-LED and direct-view LED display technologies similar to OLED hampering the growth of the market.

“OLED lighting to witness a higher CAGR during the forecast period.”
OLED technology is gaining momentum in general lighting applications owing to superior performance and wide light source coverage offered by it. OLED lighting products are energy-efficient and are deployed in green buildings. The general lighting segment is expected to continue to account for the larger size of the OLED lighting during the forecast period. However, the automotive lighting segment is anticipated to grow at a higher CAGR during 2021–2026. The higher growth of the automotive lighting segment can be attributed to the high demand from luxury car manufacturers for premium quality lightings, along with a rise in the number of collaborations of OLED manufacturers with leading automotive companies for the development of flexible lightings for vehicles.

“Consumer vertical to account the largest share during the forecast period.”
The consumer electronics market is growing at a very fast speed with remarkable advancements in technology, such as improving picture clarity in large-screen TVs and the evolution of smartphones. OLED technology enables the development of these advanced products. Factors driving the demand for OLED products in the consumer segment include technological advancements in consumer devices and economic growth worldwide. Smartphones and television sets use OLED display extensively. Moreover, various display panel manufacturers have reported an increase in the sale of mobile displays due to new product launches and an improved supply-demand environment for large panels even during the pandemic. Thus, smartphones, televisions, and smart wearables (especially smartwatches and VR HMDs) would be the major product categories driving the growth of the consumer segment during the forecast period.

“APAC to account the largest share during 2021–2026.”
APAC is leading the OLED market in terms of market share owing to the high demand for OLED display panels from smartphone vendors and OEMs in China, Japan, Taiwan, and South Korea. Additionally, several key original brand manufacturers and the majority of display manufacturers are based in APAC. Many operations, such as R&D, manufacturing, and assembly, related to OLED displays are being shifted to China owing to the low cost of logistics operations associated with the delivery of end products in the OLED display market. China is also emerging as a leading consumer product manufacturing hub with local players expanding their market share in all segments.

In-depth interviews have been conducted with chief executive officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the OLED marketplace.

• By Company Type: Tier 1 – 25%, Tier 2 – 40%, and Tier 3 – 35%
• By Designation: C-Level Executives – 75% and Managers – 25%
• By Region: North America – 40%, Europe – 23%, APAC – 26%, and RoW 11%

The OLED market comprises major players such as Samsung Electronics (South Korea), LG Display (South Korea), BOE Technology (China), AU Optronics (Taiwan), Universal Display Corporation (US), AU Optronics (Taiwan), and Tianma Microelectronics (China). The study includes an in-depth competitive analysis of these key players in the OLED market, with their company profiles, recent developments, and key market strategies.

Research Coverage
The report defines, describes, and forecasts the OLED market based on product type, application, panel type, panel size, technology, vertical, and region. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the OLED market. It also analyzes competitive developments such as product launches, acquisitions, expansions, contracts, partnerships, and developments carried out by the key players to grow in the market.

Key Benefits of Buying the Report
The report will help market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall OLED market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 DEFINITION AND SCOPE 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED 28
1.3.2 OLED MARKET SEGMENTATION 28
1.3.3 OLED DISPLAY MARKET SEGMENTATION 28
1.3.4 GEOGRAPHIC SCOPE 29
1.3.5 YEARS CONSIDERED 29
1.4 CURRENCY 29
1.5 LIMITATIONS 30
1.6 MARKET STAKEHOLDERS 30
1.7 SUMMARY OF CHANGES 30
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 1 OLED MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY AND PRIMARY RESEARCH 34
2.1.2 SECONDARY DATA 35
2.1.2.1 Key data from secondary sources 35
2.1.3 PRIMARY DATA 35
2.1.3.1 Breakdown of primaries 35
2.2 MARKET SIZE ESTIMATION 36
FIGURE 2 SUPPLY-SIDE ANALYSIS: OLED MARKET (1/2) 36
FIGURE 3 SUPPLY-SIDE ANALYSIS: OLED MARKET (2/2) 36
FIGURE 4 DEMAND-SIDE ANALYSIS: OLED MARKET 37
2.2.1 BOTTOM-UP APPROACH 37
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 37
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 38
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 38
FIGURE 7 DATA TRIANGULATION 38
2.4 RESEARCH ASSUMPTIONS 39
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 39

3 EXECUTIVE SUMMARY 40
3.1 OLED MARKET: PRE-COVID-19 AND POST-COVID-19 SCENARIOS 40
FIGURE 8 OLED MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND
PRE-COVID-19 SCENARIO ANALYSIS (2017–2026) 40
3.1.1 OLED MARKET: REALISTIC SCENARIO 41
3.1.2 OLED MARKET: OPTIMISTIC SCENARIO 41
3.1.3 OLED MARKET: PESSIMISTIC SCENARIO 41
FIGURE 9 OLED MARKET SIZE, 2017–2026 42
4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN OLED MARKET 43
FIGURE 10 APAC TO DOMINATE OLED MARKET DURING FORECAST PERIOD 43
4.2 OLED MARKET, BY PRODUCT TYPE 43
FIGURE 11 DISPLAY TO CONTINUE TO HOLD LARGEST SIZE OF
OLED MARKET THROUGH 2026 43
4.3 OLED DISPLAY MARKET, BY APPLICATION 44
FIGURE 12 SMARTPHONES TO HOLD LARGEST SIZE OF OLED DISPLAY MARKET,
BY APPLICATION, IN 2026 44
4.4 OLED DISPLAY MARKET, BY PANEL SIZE 44
FIGURE 13 UP TO 6 INCHES SEGMENT TO GROW AT HIGHEST CAGR
DURING FORECAST PERIOD 44
4.5 OLED DISPLAY MARKET, BY PANEL TYPE 45
FIGURE 14 FLEXIBLE SEGMENT TO HOLD LARGEST SIZE OF
OLED DISPLAY MARKET IN 2026 45
4.6 OLED MARKET, BY REGION 45
FIGURE 15 OLED MARKET TO REGISTER HIGHEST CAGR IN EUROPE
DURING FORECAST PERIOD 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 46
5.2 MARKET DYNAMICS 46
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 46
5.2.1 DRIVERS 47
5.2.1.1 Rapid adoption of OLED displays in smartphones 47
FIGURE 17 TOTAL NUMBER AND PERCENTAGE OF SMARTPHONE USERS
WORLDWIDE, 2018–2026 (BILLION) 48
5.2.1.2 Significant investments in building new facilities to
manufacture OLED panels 48
5.2.1.3 High demand for better viewing experience, especially from smartphone and television consumers 49
5.2.1.4 Rapid advances in OLED technology 49
5.2.1.5 Increased demand for AMOLED displays in
AR/VR headset applications 50
5.2.1.6 Financial support from governments worldwide for
OLED lighting research 50
5.2.2 RESTRAINTS 51
5.2.2.1 Similar benefits of micro-LED and direct-view LED display technologies similar to OLED 51
FIGURE 18 MICRO-LED MARKET SIZE, 2017–2025 (USD BILLION) 51
5.2.3 OPPORTUNITIES 52
5.2.3.1 Growing adoption of OLED technology in automotive
lighting applications 52
5.2.3.2 Increasing popularity of OLED smart TVs 53
5.2.4 CHALLENGES 53
5.2.4.1 Complex value chain structure 53
5.2.4.2 Requirement for huge investment and relative increase in manufacturing complexity 54
5.2.4.3 Limited acceptance of OLED lighting fixtures compared
to LED fixtures 54
5.3 VALUE CHAIN ANALYSIS 55
5.3.1 VALUE CHAIN ANALYSIS: OLED DISPLAY 55
FIGURE 19 VALUE CHAIN ANALYSIS: OLED DISPLAY 55
5.3.1.1 Research & development 55
5.3.1.2 Manufacturing 55
5.3.1.3 Assembly, packaging, and integration 56
5.3.1.4 Material and equipment supply and distribution 56
5.3.1.5 Marketing and post-sales services 56
5.3.2 VALUE CHAIN ANALYSIS: OLED LIGHTING 56
FIGURE 20 VALUE CHAIN ANALYSIS: OLED LIGHTING 57
5.4 DISPLAY ECOSYSTEM 58
FIGURE 21 DISPLAY ECOSYSTEM 58
TABLE 2 OLED MARKET: ECOSYSTEM 59
5.5 PRICING ANALYSIS 60
FIGURE 22 AVERAGE PRICE OF OLED TELEVISION SET FROM 2017 TO 2026 60
5.6 PORTER’S FIVE FORCES ANALYSIS 61
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS 61
TABLE 3 OLED MARKET: PORTER’S FIVE FORCES ANALYSIS 61
5.6.1 THREAT OF NEW ENTRANTS 62
5.6.2 THREAT OF SUBSTITUTES 62
5.6.3 BARGAINING POWER OF SUPPLIERS 62
5.6.4 BARGAINING POWER OF BUYERS 63
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 63
5.7 PATENT ANALYSIS 64
TABLE 4 TOP 20 COMPANIES WITH NUMBER OF PATENT REGISTERED IN
LAST 10 YEARS: OLED MARKET 64
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS
IN LAST 10 YEARS 65
FIGURE 25 NO. OF PATENTS GRANTED PER YEAR, 2011–2020 65

5.8 STANDARDS AND REGULATIONS REGARDING DISPLAY PANELS 66
5.8.1 KEY REGULATIONS FOR DISPLAY PANELS 66
TABLE 5 KEY REGULATIONS: DISPLAY PANELS 66
5.9 TRADE ANALYSIS 69
5.9.1 IMPORT SCENARIO OF TELEPHONES FOR CELLULAR NETWORKS
“MOBILE TELEPHONES” OR FOR OTHER WIRELESS NETWORKS 69
FIGURE 26 TELEPHONES FOR CELLULAR NETWORKS “MOBILE TELEPHONES” OR
OTHER WIRELESS NETWORKS, IMPORT, BY KEY COUNTRY, 2016–2019 69
5.9.2 EXPORT SCENARIO OF TELEPHONES FOR CELLULAR NETWORKS
“MOBILE TELEPHONES” OR FOR OTHER WIRELESS NETWORKS 70
FIGURE 27 TELEPHONES FOR CELLULAR NETWORKS “MOBILE TELEPHONES” OR
OTHER WIRELESS NETWORKS, EXPORT, BY KEY COUNTRY, 2016–2019 70
5.10 CASE STUDIES 70
5.10.1 INTRODUCTION 70
TABLE 6 CASE STUDIES 70
6 OLED MARKET, BY PRODUCT TYPE 72
6.1 INTRODUCTION 73
FIGURE 28 OLED MARKET SEGMENTATION, BY PRODUCT TYPE 73
FIGURE 29 DISPLAY PRODUCTS EXPECTED TO CONTINUE TO HOLD LARGER SIZE
OF OLED MARKET DURING FORECAST PERIOD 73
TABLE 7 OLED MARKET, BY PRODUCT TYPE, 2017–2020 (USD MILLION) 74
TABLE 8 OLED MARKET, BY PRODUCT TYPE, 2021–2026 (USD MILLION) 74
6.2 OLED DISPLAY 74
6.2.1 OLED DISPLAYS TO HOLD MAJOR SHARE OF OLED MARKET
DURING FORECAST PERIOD 74
6.3 OLED LIGHTING 75
6.3.1 OLED LIGHTING MARKET, BY APPLICATION 75
FIGURE 30 OLED LIGHTING MARKET, BY APPLICATION 75
TABLE 9 OLED LIGHTING MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 75
TABLE 10 OLED LIGHTING MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 75
6.3.1.1 General lighting 76
6.3.1.1.1 General lighting application to hold major share of
OLED lighting market during forecast period 76
6.3.1.2 Automotive lighting 76
6.3.1.2.1 Automotive lighting application to grow at higher CAGR in OLED lighting market during forecast period 76
6.3.2 OLED LIGHTING MARKET, BY PANEL TYPE 76
FIGURE 31 OLED LIGHTING MARKET, BY PANEL TYPE 76
TABLE 11 OLED LIGHTING MARKET, BY PANEL TYPE, 2017–2020 (USD MILLION) 77
TABLE 12 OLED LIGHTING MARKET, BY PANEL TYPE, 2021–2026 (USD MILLION) 77
6.3.2.1 Rigid 77
6.3.2.1.1 Rigid panels are thin and lightweight and
consume low power 77

6.3.2.2 Flexible 77
6.3.2.2.1 Flexible panels can be easily integrated into any
kind of product 77
7 OLED DISPLAY MARKET, BY APPLICATION 78
7.1 INTRODUCTION 79
FIGURE 32 OLED DISPLAY MARKET SEGMENTATION, BY APPLICATION 79
TABLE 13 OLED DISPLAY MARKET, BY APPLICATION, 2017–2020 (MILLION UNITS) 79
TABLE 14 OLED DISPLAY MARKET, BY APPLICATION, 2021–2026 (MILLION UNITS) 80
FIGURE 33 SMARTPHONES TO DOMINATE OLED DISPLAY MARKET
DURING FORECAST PERIOD 80
TABLE 15 OLED DISPLAY MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 81
TABLE 16 OLED DISPLAY MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 81
7.2 SMARTPHONES 82
7.2.1 FLEXIBLE PANELS TO BE USED MOST IN SMARTPHONES
DURING FORECAST PERIOD 82
TABLE 17 OLED DISPLAY MARKET FOR SMARTPHONES, BY PANEL TYPE,
2017–2020 (USD MILLION) 82
TABLE 18 OLED DISPLAY MARKET FOR SMARTPHONES, BY PANEL TYPE,
2021–2026 (USD MILLION) 83
FIGURE 34 APAC TO DOMINATE OLED DISPLAY MARKET FOR SMARTPHONES
DURING FORECAST PERIOD 83
TABLE 19 OLED DISPLAY MARKET FOR SMARTPHONES, BY REGION,
2017–2020 (USD MILLION) 83
TABLE 20 OLED DISPLAY MARKET FOR SMARTPHONES, BY REGION,
2021–2026 (USD MILLION) 84
7.3 TABLETS 84
7.3.1 FLEXIBLE OLED DISPLAY PANELS TO DOMINATE TABLETS
DURING FORECAST PERIOD 84
TABLE 21 OLED DISPLAY MARKET FOR TABLETS, BY PANEL TYPE,
2017–2020 (USD MILLION) 84
TABLE 22 OLED DISPLAY MARKET FOR TABLETS, BY PANEL TYPE,
2021–2026 (USD MILLION) 85
TABLE 23 OLED DISPLAY MARKET FOR TABLETS, BY REGION,
2017–2020 (USD MILLION) 85
TABLE 24 OLED DISPLAY MARKET FOR TABLETS, BY REGION,
2021–2026 (USD MILLION) 85
7.4 PC MONITORS & LAPTOPS 86
7.4.1 RIGID PANELS TO HOLD MAJOR SHARE OF PC MONITOR & LAPTOP MARKET DURING FORECAST PERIOD 86
TABLE 25 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY PANEL TYPE, 2017–2020 (USD MILLION) 86
TABLE 26 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY PANEL TYPE, 2021–2026 (USD MILLION) 86
TABLE 27 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY REGION,
2017–2020 (USD MILLION) 87
TABLE 28 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY REGION,
2021–2026 (USD MILLION) 87
7.5 TELEVISION SETS 87
7.5.1 FLEXIBLE PANELS TO CAPTURE MAJOR SHARE OF MARKET FOR
TELEVISION SETS DURING FORECAST PERIOD 87
TABLE 29 OLED DISPLAY MARKET FOR TELEVISION SETS, BY PANEL TYPE,
2017–2020 (USD MILLION) 88
TABLE 30 OLED DISPLAY MARKET FOR TELEVISION SETS, BY PANEL TYPE,
2021–2026 (USD MILLION) 88
FIGURE 35 APAC TO HOLD MAJOR SHARE OF OLED DISPLAY MARKET FOR
TELEVISION SETS DURING FORECAST PERIOD 89
TABLE 31 OLED DISPLAY MARKET FOR TELEVISION SETS, BY REGION,
2017–2020 (USD MILLION) 89
TABLE 32 OLED DISPLAY MARKET FOR TELEVISION SETS, BY REGION,
2021–2026 (USD MILLION) 89
7.6 DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS 90
7.6.1 LARGE FORMAT DISPLAYS ARE MAINLY USED IN PUBLIC PLACES, TRANSPORTATION, RETAIL, AND OUTDOOR ADVERTISING 90
TABLE 33 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY PANEL TYPE, 2017–2020 (USD MILLION) 90
TABLE 34 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY PANEL TYPE, 2021–2026 (USD MILLION) 90
TABLE 35 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY REGION, 2017–2020 (USD MILLION) 91
TABLE 36 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY REGION, 2021–2026 (USD MILLION) 91
7.7 SMART WEARABLES 92
TABLE 37 OLED DISPLAY MARKET FOR SMART WEARABLES, BY PANEL TYPE,
2017–2020 (USD MILLION) 92
TABLE 38 OLED DISPLAY MARKET FOR SMART WEARABLES, BY PANEL TYPE,
2021–2026 (USD MILLION) 92
FIGURE 36 APAC TO DOMINATE OLED DISPLAY MARKET FOR SMART WEARABLES DURING FORECAST PERIOD 93
TABLE 39 OLED DISPLAY MARKET FOR SMART WEARABLES, BY REGION,
2017–2020 (USD MILLION) 93
TABLE 40 OLED DISPLAY MARKET FOR SMART WEARABLES, BY REGION,
2021–2026 (USD MILLION) 93
TABLE 41 OLED DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE, 2017–2020 (USD MILLION) 94
TABLE 42 OLED DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE, 2021–2026 (USD MILLION) 94
7.7.1 SMARTWATCH 94
7.7.1.1 Smartwatch application to hold major share of OLED smart wearable market during forecast period 94
7.7.2 AR HMD 95
7.7.2.1 Major applications of AR HMDs in healthcare include pre-hospital medical care, nursing care in clinical environments, and medical treatment in hospitals 95

7.7.3 VR HMD 96
7.7.3.1 Virtual reality HMDs find major applications in gaming and entertainment, healthcare, retail, and e-commerce sectors during forecast period 96
7.8 AUTOMOTIVE DISPLAYS 96
7.8.1 OLED TECHNOLOGY IS EXPECTED TO GAIN TRACTION IN
AUTOMOTIVE DISPLAYS DURING FORECAST PERIOD 96
TABLE 43 AUTOMOTIVE OLED DISPLAY MARKET, BY PANEL TYPE,
2017–2020 (USD MILLION) 97
TABLE 44 AUTOMOTIVE OLED DISPLAY MARKET, BY PANEL TYPE,
2021–2026 (USD MILLION) 97
TABLE 45 AUTOMOTIVE OLED DISPLAY MARKET, BY REGION,
2017–2020 (USD MILLION) 97
TABLE 46 AUTOMOTIVE OLED DISPLAY MARKET, BY REGION,
2021–2026 (USD MILLION) 98
7.9 OTHERS 98
TABLE 47 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY PANEL TYPE,
2017–2020 (USD MILLION) 98
TABLE 48 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY PANEL TYPE,
2021–2026 (USD MILLION) 99
TABLE 49 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION,
2017–2020 (USD MILLION) 99
TABLE 50 OLED DISPLAY MARKET FOR OTHER APPLICATION, BY REGION,
2021–2026 (USD MILLION) 99
8 OLED DISPLAY MARKET, BY TECHNOLOGY 100
8.1 INTRODUCTION 101
FIGURE 37 OLED DISPLAY MARKET, BY TECHNOLOGY 101
FIGURE 38 AMOLED TECHNOLOGY IS EXPECTED TO DOMINATE OLED DISPLAY
MARKET DURING FORECAST PERIOD 101
TABLE 51 OLED DISPLAY MARKET, BY TECHNOLOGY, 2017–2020 (USD MILLION) 101
TABLE 52 OLED DISPLAY MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION) 102
8.2 PMOLED 102
8.2.1 PMOLEDS ARE BEST SUITED FOR SMALL SCREEN DEVICES 102
8.3 AMOLED 102
8.3.1 AMOLED TECHNOLOGY-BASED DISPLAY PANELS PROVIDE FASTER
PIXEL-SWITCHING RESPONSE TIMES THAN TRADITIONAL OLEDS 102
8.3.2 FMM RGB 103
8.3.2.1 Fine metal mask (FMM) is used to pattern individual red, green, and blue sub-pixels in an AMOLED display panel manufacturing process 103
8.3.3 WOLED 103
8.3.3.1 WOLEDs are used in large display panels 103

9 OLED DISPLAY MARKET, BY PANEL SIZE 104
9.1 INTRODUCTION 105
FIGURE 39 OLED DISPLAY MARKET SEGMENTATION, BY PANEL SIZE 105
FIGURE 40 UP TO 6 INCHES DISPLAYS TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MARKET DURING FORECAST PERIOD 105
TABLE 53 OLED DISPLAY MARKET, BY PANEL SIZE, 2017–2020 (USD MILLION) 105
TABLE 54 OLED DISPLAY MARKET, BY PANEL SIZE, 2021–2026 (USD MILLION) 106
9.2 UP TO 6 INCHES 106
9.2.1 OLED DISPLAY PANELS OF UP TO 6 INCHES ARE USED IN
SEVERAL SMALL DEVICES 106
9.3 6–20 INCHES 107
9.3.1 6–20 INCHES OLED DISPLAYS ARE WIDELY USED IN HEALTHCARE SECTOR 107
9.4 20–50 INCHES 107
9.4.1 LARGE DISPLAY PANELS ARE MOSTLY USED FOR OUTDOOR APPLICATIONS 107
9.5 MORE THAN 50 INCHES 107
9.5.1 DISPLAYS ABOVE 50 INCHES ARE USED FOR APPLICATIONS IN
OUTDOOR LOCATIONS 107
10 OLED DISPLAY MARKET, BY PANEL TYPE 108
10.1 INTRODUCTION 109
FIGURE 41 OLED DISPLAY MARKET SEGMENTATION, BY PANEL TYPE 109
FIGURE 42 FLEXIBLE OLED DISPLAYS TO ACCOUNT FOR MARKET LARGEST SIZE IN 2026 109
TABLE 55 OLED DISPLAY MARKET, BY PANEL TYPE, 2017–2020 (USD MILLION) 110
TABLE 56 OLED DISPLAY MARKET, BY PANEL TYPE, 2021–2026 (USD MILLION) 110
10.2 RIGID 110
10.2.1 RIGID OLED PANELS ARE USUALLY FABRICATED ON
METAL OR GLASS SUBSTRATES 110
TABLE 57 OLED DISPLAY MARKET FOR RIGID PANEL TYPE, BY APPLICATION,
2017–2020 (USD MILLION) 111
TABLE 58 OLED DISPLAY MARKET FOR RIGID PANEL TYPE, BY APPLICATION,
2021–2026 (USD MILLION) 111
10.3 FLEXIBLE 112
10.3.1 SMARTPHONES AND SMART WEARABLES ARE EXPECTED TO
GENERATE SUBSTANTIAL DEMAND FOR FLEXIBLE OLED DISPLAYS DURING FORECAST PERIOD 112
TABLE 59 OLED DISPLAY MARKET FOR FLEXIBLE PANEL TYPE, BY APPLICATION,
2017–2020 (USD MILLION) 112
TABLE 60 OLED DISPLAY MARKET FOR FLEXIBLE PANEL TYPE, BY APPLICATION,
2021–2026 (USD MILLION) 113
10.4 OTHERS 113
TABLE 61 OLED DISPLAY MARKET FOR OTHER PANEL TYPE, BY APPLICATION,
2017–2020 (USD MILLION) 114
TABLE 62 OLED DISPLAY MARKET FOR OTHER PANEL TYPE, BY APPLICATION,
2021–2026 (USD MILLION) 114

11 OLED MARKET, BY VERTICAL 115
11.1 INTRODUCTION 116
FIGURE 43 OLED MARKET SEGMENTATION, BY VERTICAL 116
TABLE 63 OLED MARKET, BY VERTICAL, 2017–2020 (USD MILLION) 116
TABLE 64 OLED MARKET, BY VERTICAL, 2021–2026 (USD MILLION) 117
11.2 CONSUMER 117
11.2.1 CONSUMER SEGMENT TO CAPTURE LARGEST SIZE OF OLED MARKET
DURING FORECAST PERIOD 117
11.3 AUTOMOTIVE 118
11.3.1 GROWING REPLACEMENT OF ANALOG COMPONENTS WITH
DIGITAL ONES IN VEHICLES TO BOOST DEMAND FOR OLED DISPLAY PANELS IN AUTOMOTIVE VERTICAL 118
11.4 SPORTS & ENTERTAINMENT 118
11.4.1 RAPID PENETRATION OF AR/VR HMDS INTO SPORTS AND ENTERTAINMENT INDUSTRIES TO FUEL MARKET GROWTH DURING FORECAST PERIOD 118
11.5 TRANSPORTATION 119
11.5.1 TRANSPORTATION VERTICAL TO GENERATE HIGH DEMAND FOR
LARGE FORMAT DISPLAYS DURING FORECAST PERIOD 119
11.6 RETAIL, HOSPITALITY, AND BFSI 119
11.6.1 RETAIL, HOSPITALITY, AND BFSI VERTICALS TO ADOPT OLED DIGITAL SIGNAGE DISPLAYS AT LARGE DURING FORECAST PERIOD 119
11.7 INDUSTRIAL & ENTERPRISE 119
11.7.1 INCREASING ADOPTION OF AR/VR HMDS TO DRIVE GROWTH OF
OLED MARKET FOR INDUSTRIAL AND ENTERPRISE VERTICALS 119
11.8 EDUCATION 120
11.8.1 TRANSITION TO ONLINE LEARNING TO FAVOR GROWTH OF
OLED DISPLAY MARKET 120
11.9 HEALTHCARE 120
11.9.1 DIGITALIZATION OF HEALTHCARE SYSTEM TO PROPEL DEMAND
FOR OLED DISPLAYS DURING FORECAST PERIOD 120
11.10 MILITARY & AEROSPACE 121
11.10.1 ADOPTION OF AR AND VR HMDS IN MILITARY & AEROSPACE VERTICALS TO FAVOR GROWTH OF OLED MARKET DURING FORECAST PERIOD 121
11.11 OTHERS 121
12 GEOGRAPHIC ANALYSIS 122
12.1 INTRODUCTION 123
FIGURE 44 OLED MARKET, BY REGION 123
FIGURE 45 APAC ACCOUNTED FOR LARGEST SHARE OF GLOBAL OLED MARKET IN 2020 124
TABLE 65 OLED MARKET, BY REGION, 2017–2020 (USD MILLION) 124
TABLE 66 OLED MARKET, BY REGION, 2021–2026 (USD MILLION) 125
TABLE 67 OLED DISPLAY MARKET, BY REGION, 2017–2020 (USD MILLION) 125
TABLE 68 OLED DISPLAY MARKET, BY REGION, 2021–2026 (USD MILLION) 125

TABLE 69 OLED LIGHTING MARKET, BY REGION, 2017–2020 (USD MILLION) 126
TABLE 70 OLED LIGHTING MARKET, BY REGION, 2021–2026 (USD MILLION) 126
12.2 NORTH AMERICA 126
FIGURE 46 NORTH AMERICA: OLED MARKET SNAPSHOT 127
TABLE 71 OLED DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2017–2020 (USD MILLION) 127
TABLE 72 OLED DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2021–2026 (USD MILLION) 128
TABLE 73 OLED MARKET IN NORTH AMERICA, BY COUNTRY,
2017–2020 (USD MILLION) 128
TABLE 74 OLED MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2026 (USD MILLION) 129
TABLE 75 OLED MARKET IN NORTH AMERICA, BY PRODUCT TYPE,
2017–2020 (USD MILLION) 129
TABLE 76 OLED MARKET IN NORTH AMERICA, BY PRODUCT TYPE,
2021–2026 (USD MILLION) 129
12.2.1 US 129
12.2.1.1 Presence of giant consumers of OLED displays to foster market growth in US during forecast period 129
12.2.2 CANADA 130
12.2.2.1 Heightened demand from food service industry to generate demand for OLED displays in Canada during forecast period 130
12.2.3 MEXICO 130
12.2.3.1 Growth of end-user industries to underpin OLED
market growth in Mexico 130
12.3 EUROPE 130
FIGURE 47 EUROPE: OLED MARKET SNAPSHOT 131
TABLE 77 OLED DISPLAY MARKET IN EUROPE, BY APPLICATION,
2017–2020 (USD MILLION) 132
TABLE 78 OLED DISPLAY MARKET IN EUROPE, BY APPLICATION,
2021–2026 (USD MILLION) 132
TABLE 79 OLED MARKET IN EUROPE, BY COUNTRY, 2017–2020 (USD MILLION) 133
TABLE 80 OLED MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION) 133
TABLE 81 OLED MARKET IN EUROPE, BY PRODUCT TYPE, 2017–2020 (USD MILLION) 133
TABLE 82 OLED MARKET IN EUROPE, BY PRODUCT TYPE, 2021–2026 (USD MILLION) 133
12.3.1 GERMANY 134
12.3.1.1 Germany to lead OLED market in Europe during forecast period 134
12.3.2 UK 134
12.3.2.1 Heightened demand from smartphone and AR/VR technology developers to foster market growth in UK during forecast period 134
12.3.3 FRANCE 134
12.3.3.1 Growing expenditure on programmatic digital display advertising to support market growth in France 134
12.3.4 REST OF EUROPE 134

12.4 APAC 135
FIGURE 48 APAC: OLED MARKET SNAPSHOT 136
TABLE 83 OLED DISPLAY MARKET IN APAC, BY APPLICATION,
2017–2020 (USD MILLION) 136
TABLE 84 OLED DISPLAY MARKET IN APAC, BY APPLICATION,
2021–2026 (USD MILLION) 137
TABLE 85 OLED MARKET IN APAC, BY COUNTRY, 2017–2020 (USD MILLION) 137
TABLE 86 OLED MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION) 138
TABLE 87 OLED MARKET IN APAC, BY PRODUCT TYPE, 2017–2020 (USD MILLION) 138
TABLE 88 OLED MARKET IN APAC, BY PRODUCT TYPE, 2021–2026 (USD MILLION) 138
12.4.1 CHINA 138
12.4.1.1 China to dominate OLED market in APAC during forecast period 138
12.4.2 SOUTH KOREA 139
12.4.2.1 Samsung and LG to lead growth of OLED market in South Korea during forecast period 139
12.4.3 JAPAN 139
12.4.3.1 Presence of key component suppliers favors market growth in Japan 139
12.4.4 TAIWAN 140
12.4.4.1 OLED display panel production in Taiwan to surge
during forecast period 140
12.4.5 REST OF APAC 140
12.5 REST OF THE WORLD (ROW) 141
TABLE 89 OLED DISPLAY MARKET IN ROW, BY APPLICATION,
2017–2020 (USD MILLION) 141
TABLE 90 OLED DISPLAY MARKET IN ROW, BY APPLICATION,
2021–2026 (USD MILLION) 141
TABLE 91 OLED MARKET IN ROW, BY PRODUCT TYPE, 2017–2020 (USD MILLION) 142
TABLE 92 OLED MARKET IN ROW, BY PRODUCT TYPE, 2021–2026 (USD MILLION) 142
12.5.1 MIDDLE EAST & AFRICA 142
12.5.1.1 Shopping malls and museums to generate demand for
OLED displays in Middle East 142
12.5.2 SOUTH AMERICA 142
12.5.2.1 Market growth in South America to be driven by
outdoor advertising events 142
13 COMPETITIVE LANDSCAPE 143
13.1 OVERVIEW 143
13.2 MARKET SHARE ANALYSIS 143
TABLE 93 OLED DISPLAY MARKET DEGREE OF COMPETITION 143
13.3 REVENUE ANALYSIS (OLED DISPLAY BUSINESS) 144
FIGURE 49 OLED DISPLAY MARKET REVENUE ANALYSIS (OLED DISPLAY BUSINESS)
OF TOP 5 PLAYERS 144
13.4 MARKET EVALUATION FRAMEWORK 144
FIGURE 50 MARKET EVALUATION FRAMEWORK (2017–2020) 144

13.5 COMPANY EVALUATION QUADRANT 145
13.5.1 STAR 145
13.5.2 EMERGING LEADER 145
13.5.3 PERVASIVE 145
13.5.4 PARTICIPANT 145
FIGURE 51 OLED MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020 146
13.6 STARTUP/SME EVALUATION MATRIX: OLED MARKET 147
13.6.1 PROGRESSIVE COMPANIES 147
13.6.2 RESPONSIVE COMPANIES 147
13.6.3 DYNAMIC COMPANIES 147
13.6.4 STARTING BLOCKS 147
FIGURE 52 OLED MARKET: STARTUP/SME EVALUATION MATRIX, 2020 148
13.7 RIGHT-TO-WIN 149
TABLE 94 OLED MARKET: RIGHT-TO-WIN (KEY MARKET PLAYERS) 149
TABLE 95 COMPANY FOOTPRINT 151
FIGURE 53 COMPANY INDUSTRY FOOTPRINT 152
FIGURE 54 COMPANY APPLICATION FOOTPRINT 153
TABLE 96 COMPANY REGION FOOTPRINT 154
13.8 COMPETITIVE SCENARIO 155
13.8.1 PRODUCT LAUNCHES/DEVELOPMENTS 155
TABLE 97 KEY PRODUCT LAUNCHES/DEVELOPMENTS (2017–2020) 155
13.8.2 PARTNERSHIPS, AGREEMENTS, CONTRACTS,
JOINT VENTURES, AND COLLABORATIONS 157
TABLE 98 OLED MARKET: DEALS JANUARY 2017–DECEMBER 2020 157
13.8.3 EXPANSIONS 159
TABLE 99 KEY EXPANSIONS (2017–2020) 159
14 COMPANY PROFILES 160
14.1 INTRODUCTION 160
14.2 KEY PLAYERS 160
(Business Overview, Products Offered, Recent Developments, and MnM View)*
14.2.1 SAMSUNG ELECTRONICS 160
TABLE 100 SAMSUNG ELECTRONICS: BUSINESS OVERVIEW 160
FIGURE 55 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 161
TABLE 101 SAMSUNG ELECTRONICS: PRODUCT OFFERED 161
14.2.2 LG DISPLAY 164
TABLE 102 LG DISPLAY: BUSINESS OVERVIEW 164
FIGURE 56 LG DISPLAY: COMPANY SNAPSHOT 165
TABLE 103 LG DISPLAY: PRODUCT OFFERED 165
14.2.3 AU OPTRONICS (AUO) 168
TABLE 104 AU OPTRONICS: BUSINESS OVERVIEW 168
FIGURE 57 AU OPTRONICS: COMPANY SNAPSHOT 169
TABLE 105 AU OPTRONICS: PRODUCT OFFERED 169
14.2.4 BOE TECHNOLOGY 172
TABLE 106 BOE TECHNOLOGY: BUSINESS OVERVIEW 172
FIGURE 58 BOE TECHNOLOGY: COMPANY SNAPSHOT 173
TABLE 107 BOE TECHNOLOGY: PRODUCT OFFERED 173
14.2.5 UNIVERSAL DISPLAY 177
TABLE 108 UNIVERSAL DISPLAY: BUSINESS OVERVIEW 177
FIGURE 59 UNIVERSAL DISPLAY: COMPANY SNAPSHOT 178
TABLE 109 UNIVERSAL DISPLAY: PRODUCT OFFERED 178
14.2.6 TIANMA MICROELECTRONICS 181
TABLE 110 TIANMA MICROELECTRONICS: BUSINESS OVERVIEW 181
FIGURE 60 TIANMA MICROELECTRONICS: COMPANY SNAPSHOT 181
TABLE 111 TIANMA MICROELECTRONICS: PRODUCT OFFERED 182
14.2.7 OSRAM 183
TABLE 112 OSRAM: BUSINESS OVERVIEW 183
FIGURE 61 OSRAM: COMPANY SNAPSHOT 184
TABLE 113 OSRAM: PRODUCT OFFERED 184
14.2.8 ACUITY BRANDS 186
TABLE 114 ACUITY BRANDS: BUSINESS OVERVIEW 186
FIGURE 62 ACUITY BRANDS: COMPANY SNAPSHOT 186
TABLE 115 ACUITY BRANDS: PRODUCT OFFERED 187
14.2.9 OLEDWORKS 188
TABLE 116 OLEDWORKS: BUSINESS OVERVIEW 188
TABLE 117 OLEDWORKS: PRODUCT OFFERED 188
14.2.10 KONICA MINOLTA 190
TABLE 118 KONICA MINOLTA: BUSINESS OVERVIEW 190
FIGURE 63 KONICA MINOLTA: COMPANY SNAPSHOT 190
TABLE 119 KONICA MINOLTA: PRODUCT OFFERED 190
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
14.3 OTHER PLAYERS 191
14.3.1 KOPIN CORPORATION 191
14.3.2 EMAGIN CORPORATION 192
14.3.3 TRULY INTERNATIONAL 193
14.3.4 PANASONIC 194
14.3.5 CHINA STAR OPTOELECTRONICS TECHNOLOGY (CSOT) (CDOT) (TCL) 195
14.3.6 RAYSTAR OPTRONICS 196
14.3.7 VISIONOX 196
14.3.8 JOLED 197
14.3.9 WINSTAR DISPLAY 197
14.3.10 WISECHIP SEMICONDUCTOR 198
15 APPENDIX 199
15.1 DISCUSSION GUIDE 199
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 202
15.3 AVAILABLE CUSTOMIZATION 204
15.4 RELATED REPORTS 204
15.5 AUTHOR DETAILS 205



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[世界のOLED市場予測:製品タイプ別、パネルタイプ別、パネルサイズ別、技術別、産業別、地域別] ( OLED Market with COVID-19 Impact Analysis by Product Type (Smartphones, Television Sets, Smart Wearables, Large Format Displays), Panel Type, Panel Size, Technology, Vertical, and Geography - Global Forecast to 2026 / SE3346) についてEメールでお問い合わせ


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