Partner Relationship Management Market by Component (Solutions (Engage, Collaborate, and Manage) and Services (managed and training, consulting, and integration)), Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2026

世界のパートナーリレーションシップマネジメント市場予測:構成要素別、展開種類別、組織規模別、産業別、地域別

◆タイトル:Partner Relationship Management Market by Component (Solutions (Engage, Collaborate, and Manage) and Services (managed and training, consulting, and integration)), Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2026
◆商品コード:TC7822
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年2月20日
◆ページ数:200
◆レポート形式:PDF / 英語
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【レポートの概要】

マーケッツアンドマーケッツ社は世界のパートナーリレーションシップマネジメント市場規模が2020年920百万ドルから2026年1,997百万ドルまで、年平均13.8%成長すると予想しています。本調査レポートでは、パートナーリレーションシップマネジメントの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要/産業動向、構成要素別(ソリューション、サービス)分析、展開種類別(オンプレミス、クラウド)分析、組織規模別(大企業、中小企業)分析、産業別(情報技術・通信、金融、小売・フランチャイズ、製造、医療・ライフサイエンス、その他)分析、地域別分析、競争状況、企業情報、隣接/関連市場などをまとめております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要/産業動向
・世界のパートナーリレーションシップマネジメント市場規模:構成要素別(ソリューション、サービス)
・世界のパートナーリレーションシップマネジメント市場規模:展開種類別(オンプレミス、クラウド)
・世界のパートナーリレーションシップマネジメント市場規模:組織規模別(大企業、中小企業)
・世界のパートナーリレーションシップマネジメント市場規模:産業別(情報技術・通信、金融、小売・フランチャイズ、製造、医療・ライフサイエンス、その他)
・世界のパートナーリレーションシップマネジメント市場規模:地域別
・競争状況
・企業情報
・隣接/関連市場

“MarketsandMarkets estimates the global PRM market size would grow from USD 920 million in 2020 to USD 1,997 million by 2026, at a Compound Annual Growth Rate (CAGR) of 13.8% during the forecast period.”
The key factors that are expected to drive the growth of the market are need to control the functional relationship between organizations and external partner channels and focus on the enhancement of partner communication and reduction in channel management costs.

“The services segment is expected to grow at a higher CAGR during the forecast period”
The services segment of the PRM market includes managed services and training, consulting, and integration services. Services are an important part of any solution’s deployment life cycle. Therefore, various vendors offer services associated with PRM solutions to help companies effectively implement their PRM strategies. With these services, PRM solution providers advice end users and help them integrate and deploy PRM software configured to their requirements. These services help identify the type of integration required by organizations to meet their PRM demands.

“IT and telecommunications industry vertical to hold the highest market share in 2020”
The IT and Telecommunicationindustry vertical includes a complex partner network to handle a huge customer base. Digital transformation is necessary to survive in a globally connected and competitive environment. IT and Telecommunicationcompanies are investing in new technologies, such as smart computing products, IoT, cloud computing, mobility, and analytics, for gaining efficiency and innovation, and attracting consumers. The introduction of 5G technology in the near future is expected to further pressurize players in handling their partner networks.

“APAC to grow at the highest CAGR during the forecast period”
APAC has witnessed the advanced and dynamic adoption of new technologies and is projected to record the highest CAGR during the forecast period. In addition, the IT spending across organizations in the region is gradually increasing, which is projected to lead to a surge in the adoption of PRM solutions. China, India, Japan, and ANZ are the leading countries in terms of the adoption of PRM solutions & services in the region. PRM solutions automate building, tracking, and analyzing marketing campaigns and provide assignment and management of quotas that enables the markets to focus on strategy building tasks, due to which many organizations in APAC are implementing PRM platforms.

 By Company: Tier 1–18%, Tier 2–44%, and Tier 3–38%
 By Designation: C-Level Executives–32%, Director Level–36%, and Others–32%
 By Region: North America–38%, Europe–26%, APAC–18%, MEA – 10%, and Latin America – 8%

The PRM market comprises major solution providers, such as Allbound (US), Channeltivity (US), Oracle (US), Salesforce (US), Impartner (US), LogicBay (US), Magentrix (Canada), ZINFI Technologies (US), Zift Solutions (US), Mindmatrix (US), PartnerStack (Canada), ChannelXperts (Germany), Creatio (US), AppDirect (US), Webinfinity (US), PartnerPortal.io (Canada), Kiflo (France), Crossbeam (US), Everflow (US), Affise (Lithuania), WorkSpan (US), LeadMethod (US), Sharework (France), Agentcis(Australia), and CoSell (US). The study includes an in-depth competitive analysis of key players in the PRM market with their company profiles, recent developments, COVID-19 developments, and key market strategies.

Research Coverage
The PRM market revenue is primarily classified into revenues from solutions and services. Solutions revenue is associated with variety of solutions such as engage, collaborate, and manage and services revenue is associated with services including managed services and training, consulting, and implementation services. The market is also segmented based on component, deployment type, organization size, vertical, and region.

Key benefits of the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall PRM market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, opportunities, and COVID-19 impact.

【レポートの目次】

1 INTRODUCTION 21
1.1 INTRODUCTION TO COVID-19 21
1.2 COVID-19 HEALTH ASSESSMENT 21
FIGURE 1 COVID-19: GLOBAL PROPAGATION 21
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 22
1.3 COVID-19 ECONOMIC ASSESSMENT 23
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 23
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 24
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 24
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 25
1.4 OBJECTIVES OF THE STUDY 26
1.5 MARKET DEFINITION 26
1.5.1 INCLUSIONS AND EXCLUSIONS 27
1.6 MARKET SCOPE 28
1.6.1 MARKET SEGMENTATION 28
1.6.2 REGIONS COVERED 28
1.6.3 YEARS CONSIDERED FOR THE STUDY 29
1.7 CURRENCY CONSIDERED 29
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 29
1.8 STAKEHOLDERS 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
FIGURE 6 PARTNER RELATIONSHIP MANAGEMENT MARKET: RESEARCH DESIGN 31
2.1.1 SECONDARY DATA 32
2.1.2 PRIMARY DATA 32
TABLE 2 PRIMARY RESPONDENTS: PARTNER RELATIONSHIP MANAGEMENT MARKET 32
2.1.2.1 Key industry insights 33
2.1.2.2 Breakup of primary profiles 33
2.2 MARKET BREAKUP AND DATA TRIANGULATION 34
2.3 MARKET SIZE ESTIMATION 34
FIGURE 7 PARTNER RELATIONSHIP MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 35
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING PARTNER RELATIONSHIP MANAGEMENT SOLUTIONS AND SERVICES (1/2) 36
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING PARTNER RELATIONSHIP MANAGEMENT SOLUTIONS AND SERVICES (2/2) 36
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM PARTNER RELATIONSHIP MANAGEMENT 37
2.4 MARKET REVENUE ESTIMATION 37
FIGURE 11 ILLUSTRATION OF PARTNER RELATIONSHIP MANAGEMENT REVENUE ESTIMATION 38
2.5 GROWTH FORECAST ASSUMPTIONS 38
2.6 MARKET FORECAST 39
TABLE 3 FACTOR ANALYSIS 39
2.7 COMPANY EVALUATION MATRIX METHODOLOGY 40
FIGURE 12 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 40
2.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY 41
FIGURE 13 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 41
2.9 RESEARCH ASSUMPTIONS 42
TABLE 4 ASSUMPTIONS FOR THE STUDY 42
2.10 LIMITATIONS OF THE STUDY 43
3 EXECUTIVE SUMMARY 44
FIGURE 14 ON-PREMISES, LARGE ENTERPRISES, AND MANAGED SERVICES SEGMENTS TO HOLD HIGHER SHARES IN PARTNER RELATIONSHIP MANAGEMENT MARKET IN 2020 45
FIGURE 15 NORTH AMERICA TO ACCOUNT FOR HIGHEST SHARE IN PARTNER RELATIONSHIP MANAGEMENT MARKET IN 2020 46
4 PREMIUM INSIGHTS 47
4.1 ATTRACTIVE OPPORTUNITIES IN PARTNER RELATIONSHIP MANAGEMENT MARKET 47
FIGURE 16 GROWING NEED TO EFFICIENTLY MANAGE PARTNERS TO DRIVE PARTNER RELATIONSHIP MANAGEMENT MARKET GROWTH DURING FORECAST PERIOD 47
4.2 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY COMPONENT, 2020 VS. 2026 47
FIGURE 17 SOLUTIONS SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 47
4.3 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY ORGANIZATION SIZE,
2020 VS. 2026 48
FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 48
4.4 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY INDUSTRY VERTICAL,
2020 VS. 2026 48
FIGURE 19 INFORMATION TECHNOLOGY AND TELECOMMUNICATIONINDUSTRY VERTICAL TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 48
4.5 PARTNER RELATIONSHIP MANAGEMENT MARKET INVESTMENT SCENARIO, 2020–2026 49
FIGURE 20 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN
NEXT SIX YEARS 49

5 MARKET OVERVIEW AND INDUSTRY TRENDS 50
5.1 INTRODUCTION 50
5.2 MARKET DYNAMICS 50
FIGURE 21 PARTNER RELATIONSHIP MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 50
5.2.1 DRIVERS 51
5.2.1.1 Need to control the functional relationship between organizations and external partner channels 51
FIGURE 22 REVENUE FROM CHANNEL PARTNERS 51
5.2.1.2 Focus on the enhancement of partner communication and reduction in channel management costs 51
FIGURE 23 MAJOR ACTIVITIES PERFORMED ON PARTNER RELATIONSHIP MANAGEMENT PLATFORM 52
5.2.2 RESTRAINTS 52
5.2.2.1 Data security and privacy aspects 52
FIGURE 24 MALWARE INFECTION, 2009-2018 (MILLION) 53
5.2.3 OPPORTUNITIES 53
5.2.3.1 Business intelligence for better channel performance 53
5.2.3.2 Incorporation of AI into PRM to enable quick decision-making and optimize partner engagement 53
5.2.4 CHALLENGES 54
5.2.4.1 Complex data and system integration issues 54
5.3 INDUSTRY TRENDS 54
5.3.1 CASE STUDY ANALYSIS 54
5.3.1.1 Implementation of partner program to increase demand generation 54
5.3.1.2 Fullstory implemented PRM solution to quickly onboard and evaluate new partner opportunities 55
5.3.1.3 Managing multiple partners through single PRM solution 55
5.3.2 PATENT ANALYSIS 55
TABLE 5 IMPORTANT INNOVATIONS AND PATENT REGISTRATIONS 56
5.3.3 PORTER’S FIVE FORCES ANALYSIS 57
TABLE 6 PORTER’S FIVE FORCES ANALYSIS: PARTNER RELATIONSHIP MANAGEMENT MARKET 57
FIGURE 25 PORTER’S FIVE FORCES ANALYSIS: PARTNER RELATIONSHIP MANAGEMENT MARKET 57
5.3.3.1 Threat of new entrants 58
5.3.3.2 Threat of substitutes 58
5.3.3.3 Bargaining power of suppliers 58
5.3.3.4 Bargaining power of buyers 58
5.3.3.5 Intensity of competitive rivalry 59
5.3.4 VALUE CHAIN ANALYSIS 59
FIGURE 26 PARTNER RELATIONSHIP MANAGEMENT MARKET: VALUE CHAIN ANALYSIS 59
TABLE 7 PARTNER RELATIONSHIP MANAGEMENT MARKET: VALUE CHAIN 60

5.3.5 ECOSYSTEM: PARTNER RELATIONSHIP MANAGEMENT 60
5.3.6 PRICING ANALYSIS 61
FIGURE 27 PRICING ANALYSIS: PARTNER RELATIONSHIP MANAGEMENT MARKET 61
5.3.7 TECHNOLOGY ANALYSIS 62
5.3.7.1 Artificial intelligence 62
5.3.7.2 Cloud computing 62
5.3.7.3 Analytics 62
5.3.8 PARTNER RELATIONSHIP MANAGEMENT MARKET: COVID-19 IMPACT 63
FIGURE 28 PRE- AND POST-COVID-19 SCENARIOS DURING FORECAST PERIOD 63
5.3.8.1 COVID-19 impact on partner relationship management market: Assumptions 63
5.3.9 DRIVERS AND OPPORTUNITIES 64
5.3.10 RESTRAINTS AND CHALLENGES 65
5.3.11 REGULATORY LANDSCAPE 65
5.3.11.1 Introduction 65
5.3.11.2 Federal rules of civil procedure 65
5.3.11.3 General data protection regulation 66
5.3.11.4 Electronic communications privacy act 66
5.3.11.5 Health insurance portability and accountability act 66
5.3.11.6 DODD-frank wall street reform and consumer protection act 66
5.3.11.7 California consumer privacy act 67
5.3.11.8 Sarbanes-oxley act of 2002 67
5.3.11.9 The international organization for standardization 27001 67
5.3.11.10 Personal data protection act 67
6 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY COMPONENT 68
6.1 INTRODUCTION 69
6.1.1 COMPONENTS: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 69
6.1.2 COMPONENTS: COVID-19 IMPACT 69
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 69
TABLE 8 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 70
TABLE 9 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 70
TABLE 10 COMPONENTS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 70
TABLE 11 COMPONENTS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 71
6.2 SOLUTIONS 71
FIGURE 30 COLLABORATE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 71
TABLE 12 SOLUTIONS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) 72
TABLE 13 SOLUTIONS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) 72
TABLE 14 SOLUTIONS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 72
TABLE 15 SOLUTIONS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 73
6.2.1 ENGAGE 73
TABLE 16 ENGAGE MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 73
TABLE 17 ENGAGE MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 74
6.2.2 COLLABORATE 74
TABLE 18 COLLABORATE MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 74
TABLE 19 COLLABORATE MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 75
6.2.3 MANAGE 75
TABLE 20 MANAGE MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 75
TABLE 21 MANAGE MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 76
6.3 SERVICES 76
FIGURE 31 TRAINING, CONSULTING, AND INTEGRATION SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 76
TABLE 22 SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) 77
TABLE 23 SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) 77
TABLE 24 SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 77
TABLE 25 SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 78
6.3.1 MANAGED SERVICES 78
TABLE 26 MANAGED SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 78
TABLE 27 MANAGED SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 79
6.3.2 TRAINING, CONSULTING, AND INTEGRATION SERVICES 79
TABLE 28 TRAINING, CONSULTING, AND INTEGRATION SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 80
TABLE 29 TRAINING, CONSULTING, AND INTEGRATION SERVICES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 80
7 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY DEPLOYMENT TYPE 81
7.1 INTRODUCTION 82
7.1.1 DEPLOYMENT TYPE: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 82
7.1.2 DEPLOYMENT TYPE: COVID-19 IMPACT 82
FIGURE 32 CLOUD SEGMENT TO GROW AT HIGHER GROWTH RATE DURING FORECAST PERIOD 83
TABLE 30 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 83
TABLE 31 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 83
7.2 ON-PREMISES 84
TABLE 32 ON-PREMISES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 84
TABLE 33 ON-PREMISES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 84
7.3 CLOUD 85
TABLE 34 CLOUD: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 85
TABLE 35 CLOUD: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 85
8 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY ORGANIZATION SIZE 86
8.1 INTRODUCTION 87
8.1.1 ORGANIZATION SIZE: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 87
8.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 87
FIGURE 33 LARGE ENTERPRISES TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 87
TABLE 36 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 88
TABLE 37 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 88
8.2 LARGE ENTERPRISES 88
TABLE 38 LARGE ENTERPRISES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 88
TABLE 39 LARGE ENTERPRISES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 89
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 89
TABLE 40 SMALL AND MEDIUM-SIZED ENTERPRISES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 89
TABLE 41 SMALL AND MEDIUM-SIZED ENTERPRISES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 90
9 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY INDUSTRY VERTICAL 91
9.1 INTRODUCTION 92
9.1.1 INDUSTRY VERTICALS: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 92
9.1.2 INDUSTRY VERTICALS: COVID-19 IMPACT 92
FIGURE 34 BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 93
TABLE 42 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 93
TABLE 43 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2026 (USD MILLION) 94

9.2 INFORMATION TECHNOLOGY AND TELECOM 94
TABLE 44 INFORMATION TECHNOLOGY AND TELECOM: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 94
TABLE 45 INFORMATION TECHNOLOGY AND TELECOM: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 95
9.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 95
TABLE 46 BANKING, FINANCIAL SERVICES, AND INSURANCE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 95
TABLE 47 BANKING, FINANCIAL SERVICES, AND INSURANCE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 96
9.4 RETAIL AND FRANCHISING 96
TABLE 48 RETAIL AND FRANCHISING: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 96
TABLE 49 RETAIL AND FRANCHISING: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 97
9.5 MANUFACTURING 97
TABLE 50 MANUFACTURING: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 97
TABLE 51 MANUFACTURING: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 98
9.6 HEALTHCARE AND LIFE SCIENCES 98
TABLE 52 HEALTHCARE AND LIFE SCIENCES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 98
TABLE 53 HEALTHCARE AND LIFE SCIENCES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 99
9.7 OTHERS 99
TABLE 54 OTHERS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 99
TABLE 55 OTHERS: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 100
10 PARTNER RELATIONSHIP MANAGEMENT MARKET, BY REGION 101
10.1 INTRODUCTION 102
FIGURE 35 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 102
TABLE 56 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 102
TABLE 57 PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 103
10.2 NORTH AMERICA 103
10.2.1 NORTH AMERICA: COVID-19 IMPACT 103
10.2.2 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 104
10.2.3 NORTH AMERICA: REGULATORY LANDSCAPE 104
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT 105
TABLE 58 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 105
TABLE 59 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 106
TABLE 60 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 106
TABLE 61 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2020–2026 (USD MILLION) 106
TABLE 62 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 106
TABLE 63 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 107
TABLE 64 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2019 (USD MILLION) 107
TABLE 65 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SERVICE, 2020–2026 (USD MILLION) 107
TABLE 66 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 107
TABLE 67 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 108
TABLE 68 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 108
TABLE 69 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2020–2026 (USD MILLION) 108
TABLE 70 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 109
TABLE 71 NORTH AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2020–2026 (USD MILLION) 109
10.2.4 UNITED STATES 109
TABLE 72 UNITED STATES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 109
TABLE 73 UNITED STATES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 110
TABLE 74 UNITED STATES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 110
TABLE 75 UNITED STATES: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 110
10.2.5 CANADA 110
TABLE 76 CANADA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 111
TABLE 77 CANADA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 111
TABLE 78 CANADA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 111
TABLE 79 CANADA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 111

10.3 EUROPE 112
10.3.1 EUROPE: COVID-19 IMPACT 112
10.3.2 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 112
10.3.3 EUROPE: REGULATORY LANDSCAPE 112
TABLE 80 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 113
TABLE 81 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 113
TABLE 82 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 113
TABLE 83 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2020–2026 (USD MILLION) 113
TABLE 84 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 114
TABLE 85 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 114
TABLE 86 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 114
TABLE 87 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION) 114
TABLE 88 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 115
TABLE 89 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 115
TABLE 90 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 115
TABLE 91 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2020–2026 (USD MILLION) 116
TABLE 92 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 116
TABLE 93 EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2020–2026 (USD MILLION) 116
10.3.4 UNITED KINGDOM 117
TABLE 94 UNITED KINGDOM: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 117
TABLE 95 UNITED KINGDOM: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 117
TABLE 96 UNITED KINGDOM: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 117
TABLE 97 UNITED KINGDOM: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 118
10.3.5 REST OF EUROPE 118
TABLE 98 REST OF EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 118
TABLE 99 REST OF EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 119
TABLE 100 REST OF EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 119
TABLE 101 REST OF EUROPE: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 119
10.4 ASIA PACIFIC 119
10.4.1 ASIA PACIFIC: COVID-19 IMPACT 120
10.4.2 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 120
10.4.3 ASIA PACIFIC: REGULATORY LANDSCAPE 120
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT 121
TABLE 102 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 121
TABLE 103 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 122
TABLE 104 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 122
TABLE 105 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2020–2026 (USD MILLION) 122
TABLE 106 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 123
TABLE 107 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 123
TABLE 108 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2019 (USD MILLION) 123
TABLE 109 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SERVICE, 2020–2026 (USD MILLION) 123
TABLE 110 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 124
TABLE 111 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 124
TABLE 112 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 124
TABLE 113 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2020–2026 (USD MILLION) 125
TABLE 114 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 125
TABLE 115 ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2020–2026 (USD MILLION) 125
10.4.4 CHINA 126
TABLE 116 CHINA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 126
TABLE 117 CHINA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 126
TABLE 118 CHINA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 126
TABLE 119 CHINA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 127

10.4.5 REST OF ASIA PACIFIC 127
TABLE 120 REST OF ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 127
TABLE 121 REST OF ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 127
TABLE 122 REST OF ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,2016–2019 (USD MILLION) 128
TABLE 123 REST OF ASIA PACIFIC: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 128
10.5 MIDDLE EAST AND AFRICA 128
10.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 128
10.5.2 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 129
10.5.3 MIDDLE EAST AND AFRICA: REGULATORY LANDSCAPE 129
TABLE 124 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 129
TABLE 125 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 130
TABLE 126 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 130
TABLE 127 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION) 130
TABLE 128 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 131
TABLE 129 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 131
TABLE 130 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 131
TABLE 131 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION) 131
TABLE 132 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 132
TABLE 133 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 132
TABLE 134 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 132
TABLE 135 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2026 (USD MILLION) 133
TABLE 136 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 133
TABLE 137 MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION) 133
10.5.4 KINGDOM OF SAUDI ARABIA 134
TABLE 138 KINGDOM OF SAUDI ARABIA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 134
TABLE 139 KINGDOM OF SAUDI ARABIA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 134
TABLE 140 KINGDOM OF SAUDI ARABIA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 134
TABLE 141 KINGDOM OF SAUDI ARABIA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 135
10.5.5 REST OF MIDDLE EAST AND AFRICA 135
TABLE 142 REST OF MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 136
TABLE 143 REST OF MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 136
TABLE 144 REST OF MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 136
TABLE 145 REST OF MIDDLE EAST AND AFRICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 136
10.6 LATIN AMERICA 137
10.6.1 LATIN AMERICA: COVID-19 IMPACT 137
10.6.2 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET DRIVERS 137
10.6.3 LATIN AMERICA: REGULATORY LANDSCAPE 138
TABLE 146 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 138
TABLE 147 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 138
TABLE 148 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 138
TABLE 149 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SOLUTION, 2020–2026 (USD MILLION) 139
TABLE 150 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 139
TABLE 151 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 139
TABLE 152 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SERVICES, 2016–2019 (USD MILLION) 139
TABLE 153 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY SERVICE, 2020–2026 (USD MILLION) 140
TABLE 154 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 140
TABLE 155 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 140
TABLE 156 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 141
TABLE 157 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2020–2026 (USD MILLION) 141
TABLE 158 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 141
TABLE 159 LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COUNTRY, 2020–2026 (USD MILLION) 142
10.6.4 BRAZIL 142
TABLE 160 BRAZIL: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 142
TABLE 161 BRAZIL: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY COMPONENT, 2020–2026 (USD MILLION) 142
TABLE 162 BRAZIL: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 143
TABLE 163 BRAZIL: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 143
10.6.5 REST OF LATIN AMERICA 143
TABLE 164 REST OF LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 144
TABLE 165 REST OF LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 144
TABLE 166 REST OF LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 144
TABLE 167 REST OF LATIN AMERICA: PARTNER RELATIONSHIP MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 144
11 COMPETITIVE LANDSCAPE 145
11.1 MARKET EVALUATION FRAMEWORK 145
FIGURE 38 MARKET EVALUATION FRAMEWORK 145
11.2 MARKET RANKING 145
FIGURE 39 MARKET RANKING, 2019 146
11.3 MARKET SHARE ANALYSIS 146
TABLE 168 PARTNER RELATIONSHIP MANAGEMENT MARKET: DEGREE OF COMPETITION 146
FIGURE 40 MARKET SHARE ANALYSIS OF COMPANIES IN PARTNER RELATIONSHIP MANAGEMENT MARKET 147
11.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS 148
FIGURE 41 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS IN PARTNER RELATIONSHIP MANAGEMENT MARKET, 2015-2019 148
11.5 KEY MARKET DEVELOPMENTS 149
FIGURE 42 KEY DEVELOPMENTS IN PARTNER RELATIONSHIP MANAGEMENT MARKET DURING 2018–2020 149
11.5.1 NEW PRODUCT LAUNCHES 150
TABLE 169 NEW PRODUCT LAUNCHES, 2018-2020 150
11.5.2 DEALS 151
TABLE 170 DEALS, 2019-2020 151
11.6 COMPANY EVALUATION MATRIX 152
TABLE 171 COMPANY PRODUCT FOOTPRINT 152
TABLE 172 COMPANY INDUSTRY FOOTPRINT 153
TABLE 173 COMPANY REGION FOOTPRINT 154
TABLE 174 COMPANY SOLUTION SCORE 154
11.6.1 STAR 155
11.6.2 EMERGING LEADERS 155
11.6.3 PERVASIVE 155
11.6.4 PARTICIPANTS 155
FIGURE 43 PARTNER RELATIONSHIP MANAGEMENT MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020 156

11.7 STARTUP/SME EVALUATION MATRIX, 2020 156
11.7.1 RESPONSIVE COMPANIES 157
11.7.2 PROGRESSIVE COMPANIES 157
11.7.3 DYNAMIC COMPANIES 157
11.7.4 STARTING BLOCKS 157
FIGURE 44 PARTNER RELATIONSHIP MANAGEMENT MARKET (GLOBAL),
STARTUP/SME EVALUATION MATRIX, 2020 158
12 COMPANY PROFILES 159
12.1 MAJOR PLAYERS 159
(Business Overview, Products, Key Insights, Recent Developments, MnM View)*
12.1.1 ALLBOUND 159
12.1.2 CHANNELTIVITY 161
12.1.3 ORACLE 163
FIGURE 45 ORACLE: COMPANY SNAPSHOT 163
12.1.4 IMPARTNER 165
12.1.5 SALESFORCE 167
FIGURE 46 SALESFORCE: COMPANY SNAPSHOT 167
12.1.6 LOGICBAY 170
12.1.7 MAGENTRIX 172
12.1.8 ZINFI TECHNOLOGIES 173
12.1.9 ZIFT SOLUTIONS 175
12.1.10 MINDMATRIX INC. 177
12.1.11 PARTNERSTACK 179
12.1.12 CHANNELXPERTS 179
12.1.13 CREATIO 180
12.1.14 APPDIRECT 180
12.1.15 WEBINFINITY 181
*Details on Business Overview, Products, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
12.2 STARTUP/SME PLAYERS 181
12.2.1 PARTNERPORTAL.IO 181
12.2.2 KIFLO 182
12.2.3 CROSSBEAM 182
12.2.4 EVERFLOW 183
12.2.5 AFFISE 183
12.2.6 WORKSPAN 184
12.2.7 LEADMETHOD 184
12.2.8 SHAREWORK 185
12.2.9 AGENTCIS 185
12.2.10 COSELL 186

13 ADJACENT AND RELATED MARKETS 187
13.1 INTRODUCTION 187
13.1.1 RELATED MARKETS 187
13.1.2 LIMITATIONS 187
13.2 CUSTOMER RELATIONSHIP MANAGEMENT MARKET AND SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET 187
13.2.1 MARKET OVERVIEW 187
13.2.2 MARKET SIZE AND FORECAST BY APPLICATION 188
TABLE 175 CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY APPLICATION, 2013 – 2018 (USD BILLION) 188
TABLE 176 CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY APPLICATION AND PROPORTION, 2013 – 2018 (Y-O-Y %) 188
TABLE 177 CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY APPLICATION, 2013 – 2018 (Y-O-Y %) 188
13.2.3 GEOGRAPHIC ANALYSIS 189
TABLE 178 SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION AND PROPORTION, 2013 – 2018 (%) 189
TABLE 179 SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY REGION, 2013 – 2018 (Y-O-Y %) 189
TABLE 180 NORTH AMERICA: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SOLUTION, 2013 – 2018 (USD MILLION) 189
TABLE 181 NORTH AMERICA: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE, BY SOLUTION, 2013 – 2018 (Y-O-Y %) 190
14 APPENDIX 191
14.1 DISCUSSION GUIDE 191
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 195
14.3 AVAILABLE CUSTOMIZATIONS 197
14.4 RELATED REPORTS 197
14.5 AUTHOR DETAILS 198



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