Customer Success Platforms Market by Component, Application (Sales and Marketing Optimization, Risk and Compliance Management, Reporting and Analytics), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2025

世界のカスタマーサクセスプラットフォーム市場予測:構成要素別、用途別、展開モード別、組織規模別、産業別、地域別

◆タイトル:Customer Success Platforms Market by Component, Application (Sales and Marketing Optimization, Risk and Compliance Management, Reporting and Analytics), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2025
◆商品コード:TC7152
◆調査・発行会社:MarketsandMarkets
◆発行日:2021年1月29日
◆ページ数:294
◆レポート形式:PDF / 英語
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【レポートの概要】

マーケッツアンドマーケッツ社は世界のカスタマーサクセスプラットフォーム市場規模が2020年10億ドルから2025年25億ドルまで、年平均20.4%成長すると予想しています。本調査レポートでは、カスタマーサクセスプラットフォームの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、新型コロナウイルス感染症の影響、構成要素別(プラットフォーム、サービス)分析、用途別(販売・マーケティング最適化、リスク・コンプライアンス管理、顧客セグメンテーション、顧客サービス、レポート・分析、その他)分析、展開モード別(クラウド、オンプレミス)分析、組織規模別(中小企業、大企業)分析、産業別(金融、IT・通信、小売・eコマース、製造、医療・ライフサイエンス、その他)分析、地域別分析、競争状況、企業情報、隣接/関連市場などをまとめております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・新型コロナウイルス感染症の影響
・世界のカスタマーサクセスプラットフォーム市場規模:構成要素別(プラットフォーム、サービス)
・世界のカスタマーサクセスプラットフォーム市場規模:用途別(販売・マーケティング最適化、リスク・コンプライアンス管理、顧客セグメンテーション、顧客サービス、レポート・分析、その他)
・世界のカスタマーサクセスプラットフォーム市場規模:展開モード別(クラウド、オンプレミス)
・世界のカスタマーサクセスプラットフォーム市場規模:組織規模別(中小企業、大企業)
・世界のカスタマーサクセスプラットフォーム市場規模:産業別(金融、IT・通信、小売・eコマース、製造、医療・ライフサイエンス、その他)
・世界のカスタマーサクセスプラットフォーム市場規模:地域別
・競争状況
・企業情報
・隣接/関連市場

“The global customer success platforms market size is expected to grow from USD 1.0 billion in 2020 to USD 2.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 20.4% during the forecast period.”
Customer success platforms are used by organizations to create unique, 360-degree view of customers based on data captured from multiple channels, including offline as well as online channels, such as mobile, web, CRM, social media, third-party apps, and email. Such solutions have applications in numerous areas, including sales and marketing management, CEM, risk and compliance management, and revenue management.
COVID-19 is disrupting the world, businesses, and economies, thus impacting the livelihood of people, their interaction, and the way they manage their businesses. The ability to sustain is becoming the new normal for enterprises as they are shifting their focus from growth opportunities to the implementation of drastic measures for mitigating the impact of the COVID-19 pandemic. The competition among major customer success platforms companies is expected to be furious as most upcoming AI and analytics projects are kept on hold due to the pandemic. Hence, several companies would fight to gain a single project. Businesses are trying to return back to normal and facing multiple challenges on the customer as well as operational side. Meeting customer expectations in terms of optimizing processes, increasing security concerns due to various voice-related recording systems and networks, growing network connectivity issues, and declining industrial and manufacturing operations are some of the key business challenges. New practices such as work from home and social distancing are creating the need for remote monitoring, smart payment technologies, and building digital infrastructure for large-scale deployments. With a sudden surge in remote workers, there is an increase in the demand for advanced customer success platforms and services to effectively store and safeguard a huge amount of customer data.

“Among Application, the reporting and analytics segment to record the highest growth during the forecast period”
By application, the customer success platforms is segmented into sales and marketing optimization, risk and compliance management, customer segmentation, customer service, reporting and analytics, customer onboarding and others (revenue management, customer engagement, workflow management, and project administration). Reporting and analytics segment is expected to account for a highest market growth rate during the forecast period. Reporting and analytics tools are essential for visualization that help end users to sort out essential customer details. Reporting and analytics tools are typically used by analysts and data scientists to analyze customer data and optimize customer decisions. Insights obtained from customer success platforms are used to address a variety of use cases, including acquisition, retention, and cross-sell/upsell.

“Among services, the managed services segment to record the higher CAGR during the forecast period”
The services segment in the customer success platforms market has been further divided into professional services and managed services. These services play a vital role in the functioning of customer success platforms. The growth of managed services can be attributed to the provision of technical expertise, helping companies enhance their focus on the core business processes. Customer success platforms vendors require technical support services and consulting services to quickly and smoothly deploy their software tools in the market. These services help maximize the value of enterprise investments. Service providers ensure end-to-end deployment and maintenance of customer success platforms and address pre- and post-deployment queries.

“Among deployment mode, the on-premises deployment segment to record the higher CAGR during the forecast period”
The customer success platforms market by deployment mode includes the on-premises and cloud segments. Deployment refers to the setting-up of the hardware, operating systems, and applications required to manage the IT ecosystem. Customer success platforms can be deployed through either mode based on security, availability, and scalability. Lower cost, greater agility, and speed of cloud are expected to drive the adoption of customer success platforms in rapidly evolving verticals, such as media and entertainment, architecture and construction, and retail and eCommerce. Easy integration of data with existing applications and databases would lead to the adoption of on-premises customer success platforms across the globe.

“Among organization size, the SME’s segment to record the higher CAGR during the forecast period”
customer success platforms is widely being used across major verticals. Its adoption is increasing, irrespective of organization size. Based on organization size, the customer success platforms market is segmented into SMEs and large enterprises. Organizations are categorized among these two types based on their employee strength. SMEs have realized the necessity to structure large volumes of customer data, which increases with time. The adoption of customer success platforms and services is expected to be high among SMEs due to the availability of low-cost deployment options. The ever-growing volume of customer data due to the use of social media, mobile applications, and mobile devices is one of the major factors increasing the adoption of customer success platforms and services among SMEs and large enterprises.

“Among verticals, the healthcare and life sciences vertical to record the highest CAGR during the forecast period”
customer success platforms is gaining traction across key verticals, owing to the proliferation of customer data and demand for operational efficiency by organizations. The customer success platforms market by vertical into BFSI, retail and eCommerce, healthcare and life sciences, IT and telecom, transportation and logistics, manufacturing, energy and utilities, government and public sector, and others (media and entertainment, travel and hospitality, and education). The demand for enhanced patient experiences and quality care for personalized treatments in real time is expected to drive the market growth in the healthcare and life sciences industry vertical. A customer success platforms is a powerful architecture with the potential to transform healthcare services by providing a singular repository for structured, semi-structured, variable format, internal, and external data. It enables data scientists and healthcare analysts to mine data that is scattered across data warehouses, data marts, Operational Systems (OS), transactional systems, and external data sources.

“Among regions, North America to hold the largest market size during the forecast period”
North America is expected to hold the largest market size in the global customer success platforms market during the forecast period. The key factor favoring the growth of the customer success platforms market in North America is the increasing demand for advanced customer viewing experience by small and medium businesses and government agencies would fuel the demand for customer success platforms across North America. Europe is expected to be in second position in terms of market size and market share during the forecast period. The delivery of unprecedented manufacturing productivity improvements and increased speed and reliability of quality assurance and validation processes are some of the factors driving the customer success platforms market growth in Europe. APAC is expected to record the fastest growth rate during the forecast period. The customer success platforms market is expected to witness considerable developments and adoption of solutions across APAC during the forecast period. The increasing number of players across different regions is further expected to drive the customer success platforms market.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer success platforms market.
 By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
 By Designation: C-Level Executives: 50%, Directors: 30%, & Other level: 20%
 By Region: North America: 30%, APAC: 25%, Europe: 30%, Latin America: 10%, Middle East and Africa: 5%

The report includes the study of key players offering customer success platforms and services. It profiles major vendors in the global customer success platforms market. The major vendors in the global customer success platforms market include Salesforce (US), Cisco(US), HubSpot (US), Gainsight (US), Freshworks (US), Totango (US), Amity (Canada), Strikedeck (US), ChurnZero (US), SmartKarrot (US), ClientSuccess (US), Bolstra (US), UserIQ (US), Planhat (Sweden), Salesmachine (US), Catalyst (US), AppsForOps (Australia), Armatic (US), CustomerSuccessBox (US), Clientshare (UK), Wootric (US), ZoomInfo (US), Akita (Ireland), Intercom (US), WalkMe (US), and Custify (Romania).

Research Coverage
The customer success platforms market is segmented by component, application, deployment mode, organization size, vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global customer success platforms market.
Key Benefits of Buying the Report
The report would help the market leaders/new entrants in the following ways:
• It comprehensively segments the customer success platforms market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across regions.
• It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities.
• It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and acquisitions.

【レポートの目次】

1 INTRODUCTION 39
1.1 INTRODUCTION TO COVID-19 39
1.2 COVID-19 HEALTH ASSESSMENT 39
FIGURE 1 COVID-19: GLOBAL PROPAGATION 39
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 40
1.3 COVID-19 ECONOMIC ASSESSMENT 41
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 41
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 42
FIGURE 4 FACTORS IMPACTING GLOBAL ECONOMY 42
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 43
1.4 OBJECTIVES OF THE STUDY 44
1.5 MARKET DEFINITION 44
1.5.1 INCLUSIONS AND EXCLUSIONS 45
1.6 MARKET SCOPE 46
1.6.1 MARKET SEGMENTATION 46
1.6.2 REGIONS COVERED 47
1.6.3 YEARS CONSIDERED FOR STUDY 47
1.7 CURRENCY CONSIDERED 48
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 48
1.8 STAKEHOLDERS 48
1.9 SUMMARY OF CHANGES 48
2 RESEARCH METHODOLOGY 49
2.1 RESEARCH DATA 49
FIGURE 6 CUSTOMER SUCCESS PLATFORMS MARKET: RESEARCH DESIGN 49
2.1.1 SECONDARY DATA 50
2.1.2 PRIMARY DATA 50
TABLE 2 PRIMARY INTERVIEWS 50
2.1.2.1 Breakup of primary profiles 51
2.1.2.2 Key industry insights 51
2.2 MARKET BREAKUP AND DATA TRIANGULATION 52
FIGURE 7 DATA TRIANGULATION 52
2.3 MARKET SIZE ESTIMATION 53
FIGURE 8 CUSTOMER SUCCESS PLATFORMS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 53
2.3.1 TOP-DOWN APPROACH 53
2.3.2 BOTTOM-UP APPROACH 54
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORMS/SERVICES OF THE CUSTOMER SUCCESS PLATFORMS MARKET 54
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PLATFORMS/SERVICES OF THE CUSTOMER SUCCESS PLATFORMS MARKET 55
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF CUSTOMER SUCCESS PLATFORMS THROUGH OVERALL CUSTOMER SUCCESS PLATFORMS SPENDING 56
2.4 MARKET FORECAST 57
TABLE 3 FACTOR ANALYSIS 57
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 58
FIGURE 12 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 58
2.6 STARTUP/SME COMPETITIVE EVALUATION QUADRANT METHODOLOGY 59
FIGURE 13 STARTUP/SME COMPANY EVALUATION QUADRANT: CRITERIA WEIGHTAGE 59
2.7 ASSUMPTIONS FOR THE STUDY 60
2.8 LIMITATIONS OF THE STUDY 62
2.9 IMPLICATIONS OF COVID-19 ON CUSTOMER SUCCESS PLATFORMS MARKET 62
3 EXECUTIVE SUMMARY 64
TABLE 4 GLOBAL CUSTOMER SUCCESS PLATFORMS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y %) 66
TABLE 5 GLOBAL CUSTOMER SUCCESS PLATFORMS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 66
FIGURE 14 PLATFORMS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020 67
FIGURE 15 PROFESSIONAL SERVICES SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020 67
FIGURE 16 SYSTEM INTEGRATION AND IMPLEMENTATION SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2020 67
FIGURE 17 SALES AND MARKETING OPTIMIZATION SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2020 68
FIGURE 18 CLOUD SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020 68
FIGURE 19 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020 68
FIGURE 20 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2020 69
FIGURE 21 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE AND ASIA PACIFIC TO GROW AT THE HIGHEST CAGR IN THE CUSTOMER SUCCESS PLATFORMS MARKET IN 2020 69
4 PREMIUM INSIGHTS 70
4.1 ATTRACTIVE OPPORTUNITIES IN THE CUSTOMER SUCCESS PLATFORMS MARKET 70
FIGURE 22 GROWING DEMAND FOR ADVANCED ANALYTICAL-BASED SOLUTIONS TO MONITOR CUSTOMER SCORES AND REDUCE CHURN RATE TO DRIVE THE GROWTH OF THE CUSTOMER SUCCESS PLATFORMS MARKET 70
4.2 CUSTOMER SUCCESS PLATFORMS MARKET: TOP 3 APPLICATION 71
FIGURE 23 REPORTING AND ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 71
4.3 CUSTOMER SUCCESS PLATFORMS MARKET: BY COMPONENT AND TOP 3 VERTICAL 71
FIGURE 24 PLATFORMS SEGMENT AND BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD HIGH MARKET SHARES IN 2020 71
4.4 CUSTOMER SUCCESS PLATFORMS MARKET: BY REGION 72
FIGURE 25 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020 72
5 MARKET OVERVIEW 73
5.1 INTRODUCTION 73
5.2 MARKET DYNAMICS 73
FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER SUCCESS PLATFORMS MARKET 73
5.2.1 DRIVERS 74
5.2.1.1 Advent of cloud computing in customer success 74
5.2.1.2 Growing demand for advance analytical-based solutions to monitor customer scores and reduce churn rates 74
5.2.1.3 Increasing data volume due to growing digitalization 74
5.2.1.4 Rising need to plan better customer engagement strategies through omnichannel 75
5.2.2 RESTRAINTS 75
5.2.2.1 Data aggregation and synchronization from multiple silos 75
5.2.2.2 Data privacy laws and protection of customer data from cyberattacks and breaches 76
5.2.3 OPPORTUNITIES 76
5.2.3.1 Emergence of AI and ML to better monitor customer journey 76
5.2.3.2 Increasing investments by startups in identifying growth opportunities 76
5.2.4 CHALLENGES 77
5.2.4.1 Data security and privacy concerns 77
5.2.4.2 Difficulty in synchronizing CX data collected from different touchpoints within different domains 77
5.2.4.3 Extensive time required for creating promotional marketing campaigns 77
5.2.5 CUMULATIVE GROWTH ANALYSIS 78
5.3 CUSTOMER SUCCESS PROCESS 78
FIGURE 27 FLOW DIAGRAM: CUSTOMER SUCCESS PROCESS 79
5.4 CASE STUDY ANALYSIS 79
5.4.1 INTRODUCTION 79
5.4.1.1 Use case: Scenario 1 79
5.4.1.2 Use case: Scenario 2 80
5.4.1.3 Use case: Scenario 3 81
5.4.1.4 Use case: Scenario 4 82
5.5 PATENT ANALYSIS 83
5.6 SUPPLY CHAIN ANALYSIS 84
FIGURE 28 SUPPLY CHAIN ANALYSIS 84
5.7 TECHNOLOGY ANALYSIS 85
5.7.1 CUSTOMER SUCCESS PLATFORMS AND ARTIFICIAL INTELLIGENCE 85
5.7.2 CUSTOMER SUCCESS PLATFORMS AND PREDICTIVE ANALYTICS 85
5.8 REGULATORY COMPLIANCES 86
5.8.1 GENERAL DATA PROTECTION REGULATION 86
5.8.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996 86
5.8.3 GOVERNANCE, RISK, AND COMPLIANCE 87
5.8.4 EUROPEAN UNION DATA PROTECTION REGULATION 87
5.8.5 CAN-SPAM ACT 87
5.9 PRICING MODEL ANALYSIS 87
5.10 PORTER’S FIVE FORCE ANALYSIS 88
FIGURE 29 PORTER’S FIVE FORCE ANALYSIS 88
5.10.1 THREAT OF NEW ENTRANTS 89
5.10.2 THREAT OF SUBSTITUTES 89
5.10.3 BARGAINING POWER OF SUPPLIERS 89
5.10.4 BARGAINING POWER OF BUYERS 89
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 90
6 CUSTOMER SUCCESS PLATFORMS MARKET: COVID-19 IMPACT 91
FIGURE 30 CUSTOMER SUCCESS PLATFORMS MARKET TO WITNESS A MINOR DECLINE BETWEEN 2020 AND 2021 92
7 CUSTOMER SUCCESS PLATFORMS MARKET, BY COMPONENT 93
7.1 INTRODUCTION 94
7.1.1 COMPONENT: COVID-19 IMPACT 94
7.1.2 COMPONENTS: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 94
FIGURE 31 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 95
TABLE 6 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION) 95
TABLE 7 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 96
7.2 PLATFORMS 96
TABLE 8 PLATFORMS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 96
TABLE 9 SOLUTIONS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 97
7.3 SERVICES 97
FIGURE 32 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 97
TABLE 10 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE,
2015–2019 (USD MILLION) 98
TABLE 11 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 98
TABLE 12 SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 98
TABLE 13 SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 99
7.3.1 PROFESSIONAL SERVICES 99
FIGURE 33 CONSULTING SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 99
TABLE 14 PROFESSIONAL SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY TYPE, 2015–2019 (USD MILLION) 100
TABLE 15 PROFESSIONAL SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY TYPE, 2019–2025 (USD MILLION) 100
TABLE 16 PROFESSIONAL SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 100
TABLE 17 PROFESSIONAL SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 101
7.3.1.1 Consulting 101
TABLE 18 CONSULTING: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 101
TABLE 19 CONSULTING: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 102
7.3.1.2 System Integration and Implementation 102
TABLE 20 SYSTEM INTEGRATION AND IMPLEMENTATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 102
TABLE 21 SYSTEM INTEGRATION AND IMPLEMENTATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 103
7.3.1.3 Support and maintenance 103
TABLE 22 SUPPORT AND MAINTENANCE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 103
TABLE 23 SUPPORT AND MAINTENANCE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 104
7.3.2 MANAGED SERVICES 104
TABLE 24 MANAGED SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 104
TABLE 25 MANAGED SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 105
8 CUSTOMER SUCCESS PLATFORMS MARKET, BY APPLICATION 106
8.1 INTRODUCTION 107
8.1.1 APPLICATIONS: COVID-19 IMPACT 107
8.1.2 APPLICATIONS: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 107
FIGURE 34 REPORTING AND ANALYTICS TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 108
TABLE 26 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY APPLICATION,
2015–2019 (USD MILLION) 108
TABLE 27 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 109
8.2 SALES AND MARKETING OPTIMIZATION 109
TABLE 28 SALES AND MARKETING OPTIMIZATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 110
TABLE 29 SALES AND MARKETING OPTIMIZATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 110
8.3 RISK AND COMPLIANCE MANAGEMENT 110
TABLE 30 RISK AND COMPLIANCE MANAGEMENT: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 111
TABLE 31 RISK AND COMPLIANCE MANAGEMENT: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 111
8.4 CUSTOMER SEGMENTATION 111
TABLE 32 CUSTOMER SEGMENTATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 112
TABLE 33 CUSTOMER SEGMENTATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 112
8.5 CUSTOMER SERVICE 112
TABLE 34 CUSTOMER SERVICE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 113
TABLE 35 CUSTOMER SERVICE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 113
8.6 REPORTING AND ANALYTICS 113
TABLE 36 REPORTING AND ANALYTICS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 114
TABLE 37 REPORTING AND ANALYTICS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 114
8.7 CUSTOMER ONBOARDING 114
TABLE 38 CUSTOMER ONBOARDING: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 115
TABLE 39 CUSTOMER ONBOARDING: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 115
8.8 OTHER APPLICATIONS 115
TABLE 40 OTHER APPLICATIONS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 116
TABLE 41 OTHER APPLICATIONS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 116
9 CUSTOMER SUCCESS PLATFORMS MARKET, BY DEPLOYMENT MODE 117
9.1 INTRODUCTION 118
9.1.1 DEPLOYMENT MODE: COVID-19 IMPACT 118
9.1.2 DEPLOYMENT MODE: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 118
FIGURE 35 ON-PREMISES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 118
TABLE 42 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 119
TABLE 43 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 119
9.2 CLOUD 119
TABLE 44 CLOUD: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 120
TABLE 45 CLOUD: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 120
9.3 ON-PREMISES 120
TABLE 46 ON-PREMISES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2015–2019 (USD MILLION) 121
TABLE 47 ON-PREMISES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 121
10 CUSTOMER SUCCESS PLATFORMS MARKET, BY ORGANIZATION SIZE 122
10.1 INTRODUCTION 123
10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 123
10.1.2 ORGANIZATION SIZE: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 123
FIGURE 36 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 124
TABLE 48 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 124
TABLE 49 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 124
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 125
TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION) 125
TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 125
10.3 LARGE ENTERPRISES 126
TABLE 52 LARGE ENTERPRISES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 126
TABLE 53 LARGE ENTERPRISES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 126
11 CUSTOMER SUCCESS PLATFORMS MARKET, BY VERTICAL 127
11.1 INTRODUCTION 128
11.1.1 VERTICALS: COVID-19 IMPACT 128
11.1.2 VERTICALS: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 128
FIGURE 37 HEALTHCARE AND LIFE SCIENCES VERTICAL TO REGISTER THE HIGHEST CAGR DURING FORECAST PERIOD 129
TABLE 54 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY VERTICAL,
2015–2019 (USD MILLION) 129
TABLE 55 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 130
11.2 BANKING, FINANCIAL SERVICES AND INSURANCE 130
TABLE 56 BANKING, FINANCIAL SERVICES AND INSURANCE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 131
TABLE 57 BANKING, FINANCIAL SERVICES AND INSURANCE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 131
11.3 IT AND TELECOM 131
TABLE 58 IT AND TELECOM: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 132
TABLE 59 IT AND TELECOM: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 132
11.4 RETAIL AND ECOMMERCE 132
TABLE 60 RETAIL AND ECOMMERCE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 133
TABLE 61 RETAIL AND ECOMMERCE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 133
11.5 MANUFACTURING 134
TABLE 62 MANUFACTURING: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 134
TABLE 63 MANUFACTURING: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 134
11.6 HEALTHCARE AND LIFE SCIENCES 135
TABLE 64 HEALTHCARE AND LIFE SCIENCES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 135
TABLE 65 HEALTHCARE AND LIFE SCIENCES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 136
11.7 TRANSPORTATION AND LOGISTICS 136
TABLE 66 TRANSPORTATION AND LOGISTICS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 136
TABLE 67 TRANSPORTATION AND LOGISTICS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 137
11.8 GOVERNMENT AND PUBLIC SECTOR 137
TABLE 68 GOVERNMENT AND PUBLIC SECTOR: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 137
TABLE 69 GOVERNMENT AND PUBLIC SECTOR: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 138
11.9 ENERGY AND UTILITIES 138
TABLE 70 ENERGY AND UTILITIES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 138
TABLE 71 ENERGY AND UTILITIES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 139
11.10 OTHER VERTICALS 139
TABLE 72 OTHER VERTICALS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 140
TABLE 73 OTHER VERTICALS: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 140
12 CUSTOMER SUCCESS PLATFORMS MARKET, BY REGION 141
12.1 INTRODUCTION 142
FIGURE 38 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 142
FIGURE 39 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 143
TABLE 74 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION) 143
TABLE 75 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 143
12.2 NORTH AMERICA 144
12.2.1 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 144
12.2.2 NORTH AMERICA: COVID-19 IMPACT 144
12.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS 145
12.2.4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION 145
12.2.5 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001 145
12.2.6 CALIFORNIA CONSUMER PRIVACY ACT 145
12.2.7 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996 146
FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT 146
TABLE 76 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COMPONENT, 2015–2019 (USD MILLION) 147
TABLE 77 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 147
TABLE 78 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY SERVICE, 2015–2019 (USD MILLION) 147
TABLE 79 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 148
TABLE 80 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2019 (USD MILLION) 148
TABLE 81 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 148
TABLE 82 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY APPLICATION, 2015–2019 (USD MILLION) 149
TABLE 83 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 149
TABLE 84 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 150
TABLE 85 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 150
TABLE 86 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 150
TABLE 87 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 150
TABLE 88 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY VERTICAL, 2015–2019 (USD MILLION) 151
TABLE 89 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 151
TABLE 90 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 152
TABLE 91 NORTH AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 152
12.2.8 UNITED STATES 152
12.2.9 CANADA 153
12.3 EUROPE 153
12.3.1 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 153
12.3.2 EUROPE: COVID-19 IMPACT 154
12.3.3 EUROPE: REGULATORY IMPLICATIONS 154
12.3.4 GENERAL DATA PROTECTION REGULATION 154
TABLE 92 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2015–2019 (USD MILLION) 154
TABLE 93 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 155
TABLE 94 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 155
TABLE 95 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 155
TABLE 96 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2019 (USD MILLION) 156
TABLE 97 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 156
TABLE 98 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY APPLICATION, 2015–2019 (USD MILLION) 156
TABLE 99 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 157
TABLE 100 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 157
TABLE 101 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 157
TABLE 102 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 158
TABLE 103 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 158
TABLE 104 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY VERTICAL, 2015–2019 (USD MILLION) 158
TABLE 105 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION) 159
TABLE 106 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 159
TABLE 107 EUROPE: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 160
12.3.5 UNITED KINGDOM 160
12.3.6 GERMANY 160
12.3.7 FRANCE 161
12.3.8 REST OF EUROPE 161

12.4 ASIA PACIFIC 162
12.4.1 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 162
12.4.2 ASIA PACIFIC: COVID-19 IMPACT 162
12.4.3 ASIA PACIFIC: REGULATORY IMPLICATIONS 163
12.4.4 PERSONAL DATA PROTECTION ACT 163
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 164
TABLE 108 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COMPONENT, 2015–2019 (USD MILLION) 164
TABLE 109 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORM MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 165
TABLE 110 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE, 2015–2019 (USD MILLION) 165
TABLE 111 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 165
TABLE 112 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 166
TABLE 113 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 166
TABLE 114 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY APPLICATION, 2015–2019 (USD MILLION) 166
TABLE 115 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 167
TABLE 116 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 167
TABLE 117 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 167
TABLE 118 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 168
TABLE 119 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 168
TABLE 120 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORM MARKET SIZE, BY VERTICAL, 2015–2019 (USD MILLION) 168
TABLE 121 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 169
TABLE 122 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 169
TABLE 123 ASIA PACIFIC: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 170
12.4.5 CHINA 170
12.4.6 JAPAN 171
12.4.7 INDIA 171
12.4.8 REST OF ASIA PACIFIC 172
12.5 MIDDLE EAST AND AFRICA 172
12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 172
12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 173
12.5.3 MIDDLE EAST AND AFRICA: REGULATORY IMPLICATIONS 173
12.5.4 PERSONAL DATA PROTECTION LAW 173
TABLE 124 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2015–2019 (USD MILLION) 173
TABLE 125 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 174
TABLE 126 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORM MARKET SIZE, BY SERVICE, 2015–2019 (USD MILLION) 174
TABLE 127 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 174
TABLE 128 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION) 175
TABLE 129 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 175
TABLE 130 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY APPLICATION, 2015–2019 (USD MILLION) 175
TABLE 131 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 176
TABLE 132 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 176
TABLE 133 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 176
TABLE 134 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 177
TABLE 135 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 177
TABLE 136 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY VERTICAL, 2015–2019 (USD MILLION) 178
TABLE 137 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 178
TABLE 138 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COUNTRY, 2015–2019 (USD MILLION) 179
TABLE 139 MIDDLE EAST AND AFRICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 179
12.5.5 KINGDOM OF SAUDI ARABIA 179
12.5.6 UNITED ARAB EMIRATES 180
12.5.7 SOUTH AFRICA 180
12.5.8 REST OF MIDDLE EAST 180
12.6 LATIN AMERICA 180
12.6.1 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET DRIVERS 181
12.6.2 LATIN AMERICA: COVID-19 181
12.6.3 LATIN AMERICA: REGULATORY IMPLICATIONS 181
12.6.4 FEDERAL LAW ON PROTECTION OF PERSONAL DATA HELD BY INDIVIDUALS 181
TABLE 140 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COMPONENT, 2015–2019 (USD MILLION) 182
TABLE 141 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 182
TABLE 142 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY SERVICE, 2015–2019 (USD MILLION) 182
TABLE 143 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 183
TABLE 144 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2019 (USD MILLION) 183
TABLE 145 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION) 183
TABLE 146 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY APPLICATION, 2015–2019 (USD MILLION) 184
TABLE 147 LATIN AMERICA: CUSTOMER SUCCESS PLATFORM MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 184
TABLE 148 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 185
TABLE 149 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 185
TABLE 150 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 185
TABLE 151 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 186
TABLE 152 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY VERTICAL, 2015–2019 (USD MILLION) 186
TABLE 153 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 187
TABLE 154 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COUNTRY, 2015–2019 (USD MILLION) 187
TABLE 155 LATIN AMERICA: CUSTOMER SUCCESS PLATFORMS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 188
12.6.5 BRAZIL 188
12.6.6 MEXICO 188
12.6.7 REST OF LATIN AMERICA 188
13 COMPETITIVE LANDSCAPE 189
13.1 OVERVIEW 189
13.2 MARKET EVALUATION FRAMEWORK 189
FIGURE 42 MARKET EVALUATION FRAMEWORK 189
13.3 MARKET SHARE, 2020 190
FIGURE 43 MARKET SHARE OF KEY PLAYERS, 2020 190
13.4 HISTORIC REVENUE ANALYSIS OF KEY MARKET PLAYERS 190
13.4.1 INTRODUCTION 190
FIGURE 44 HISTORIC FIVE-YEAR REVENUE ANALYSIS OF KEY MARKET PLAYERS, 2015-2019 191
13.5 KEY MARKET DEVELOPMENTS 191
13.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 191
TABLE 156 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020 191
13.5.2 BUSINESS EXPANSIONS 196
TABLE 157 BUSINESS EXPANSIONS, 2018–2020 196
13.5.3 MERGERS AND ACQUISITIONS 197
TABLE 158 MERGERS AND ACQUISITIONS, 2018–2020 197
13.5.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 198
TABLE 159 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS, 2019–2020 198
13.6 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 200
FIGURE 45 RANKING OF KEY PLAYERS, 2020 201
13.6.1 STAR 201
13.6.2 EMERGING LEADERS 201
13.6.3 PERVASIVE 201
13.6.4 PARTICIPANTS 201
13.7 COMPANY EVALUATION MATRIX, 2020 202
FIGURE 46 CUSTOMER SUCCESS PLATFORMS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020 202
13.7.1 STRENGTH OF PRODUCT PORTFOLIO FOR TOP PLAYERS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 203
FIGURE 47 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 203
13.7.2 BUSINESS STRATEGY EXCELLENCE FOR TOP PLAYERS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 204
FIGURE 48 BUSINESS STRATEGY EXCELLENCE FOR TOP PLAYERS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 204
13.8 STARTUP/SME EVALUATION MATRIX, 2020 204
13.8.1 PROGRESSIVE COMPANIES 204
13.8.2 RESPONSIVE COMPANIES 205
13.8.3 DYNAMIC COMPANIES 205
13.8.4 STARTING BLOCKS 205
FIGURE 49 CUSTOMER SUCCESS PLATFORMS MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020 205
13.8.5 STRENGTH OF PRODUCT PORTFOLIOS FOR STARTUPS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 206
FIGURE 50 PRODUCT PORTFOLIO ANALYSIS OF TOP STARTUPS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 206
13.8.6 BUSINESS STRATEGY EXCELLENCE FOR STARTUPS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 206
FIGURE 51 BUSINESS STRATEGY EXCELLENCE OF TOP STARTUPS IN THE CUSTOMER SUCCESS PLATFORMS MARKET 206
14 COMPANY PROFILES 207
14.1 INTRODUCTION 207
14.2 KEY PLAYERS 207
(Business and financial overview, Solutions and services offered, COVID-19 developments, Recent developments, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats)*
14.2.1 SALESFORCE 207
FIGURE 52 SALESFORCE: COMPANY SNAPSHOT 208
14.2.2 CISCO 213
FIGURE 53 CISCO: COMPANY SNAPSHOT 213
14.2.3 HUBSPOT 217
FIGURE 54 HUBSPOT: COMPANY SNAPSHOT 217
14.2.4 GAINSIGHT 223
14.2.5 FRESHWORKS 226
14.2.6 TOTANGO 233
14.2.7 AMITY 235
14.2.8 STRIKEDECK 236
14.2.9 USERIQ 237
14.2.10 PLANHAT 237
14.2.11 CLIENTSUCCESS 238
14.2.12 SALESMACHINE 238
14.2.13 CLIENTSHARE 239
14.2.14 WOOTRIC 239
14.2.15 ZOOMINFO 240
14.2.16 AKITA 240
14.2.17 INTERCOM 241
14.2.18 WALKME 241
14.3 STARTUP/ SME PROFILES 242
14.3.1 CHURNZERO 242
14.3.2 SMARTKARROT 242
14.3.3 BOLSTRA 243
14.3.4 CATALYST 243
14.3.5 APPSFOROPS 244
14.3.6 ARMATIC 244
14.3.7 CUSTOMERSUCCESSBOX 245
14.3.8 CUSTIFY 246
*Details on Business and financial overview, Solutions and services offered, COVID-19 developments, Recent developments, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies.
15 ADJACENT AND RELATED MARKETS 247
15.1 INTRODUCTION 247
15.1.1 CUSTOMER DATA PLATFORM MARKET 247
TABLE 160 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 247
TABLE 161 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 248
TABLE 162 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 248
TABLE 163 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 249
TABLE 164 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 249
TABLE 165 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL,
2020–2025 (USD MILLION) 250
TABLE 166 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 250
TABLE 167 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 251
TABLE 168 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 251
TABLE 169 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 251
TABLE 170 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 252
TABLE 171 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 252
TABLE 172 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 253
TABLE 173 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 253
TABLE 174 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 253
TABLE 175 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 254
TABLE 176 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 254
TABLE 177 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 255
TABLE 178 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 255
TABLE 179 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 255
TABLE 180 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 256
TABLE 181 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 256
TABLE 182 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 257
TABLE 183 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 257
TABLE 184 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 257
TABLE 185 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 258
TABLE 186 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 258
TABLE 187 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 259
TABLE 188 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COMPONENT, 2018–2025 (USD MILLION) 259
TABLE 189 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY SERVICE, 2018–2025 (USD MILLION) 259
TABLE 190 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 260
TABLE 191 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 260
TABLE 192 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 261
TABLE 193 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 261
TABLE 194 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COUNTRY, 2018–2025 (USD MILLION) 261
TABLE 195 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COMPONENT, 2018–2025 (USD MILLION) 262
TABLE 196 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 262
TABLE 197 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 263
TABLE 198 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 263
TABLE 199 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 263
TABLE 200 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 264
TABLE 201 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 264
15.1.2 CUSTOMER ANALYTICS MARKET 265
TABLE 202 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 265
TABLE 203 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 266
TABLE 204 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 266
TABLE 205 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD MARKET SIZE,
BY REGION, 2018–2025 (USD MILLION) 267
TABLE 206 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 267
TABLE 207 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 268
TABLE 208 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 268
TABLE 209 DASHBOARD AND REPORTING MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 268
TABLE 210 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 269
TABLE 211 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 269
TABLE 212 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 270
TABLE 213 PROFESSIONAL SERVICES MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 270
TABLE 214 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 270
TABLE 215 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 271
TABLE 216 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 271
TABLE 217 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION) 272
TABLE 218 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,
2018–2025 (USD MILLION) 272
TABLE 219 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 273
TABLE 220 CUSTOMER ANALYTICS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 273
TABLE 221 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 274
TABLE 222 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION) 274
TABLE 223 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 275
TABLE 224 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 275
TABLE 225 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 275
TABLE 226 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 276
TABLE 227 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 276
TABLE 228 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 277
TABLE 229 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 277
TABLE 230 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 278
TABLE 231 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 278
TABLE 232 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,
2018–2025 (USD MILLION) 279
TABLE 233 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 279
TABLE 234 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 280
TABLE 235 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 280
TABLE 236 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 281
TABLE 237 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION) 281
TABLE 238 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,
2018–2025 (USD MILLION) 282
TABLE 239 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 282
TABLE 240 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 283
TABLE 241 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 283
TABLE 242 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,
2018–2025 (USD MILLION) 284
TABLE 243 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 284
TABLE 244 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 285
TABLE 245 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 285
TABLE 246 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 285
TABLE 247 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 286
TABLE 248 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 286
TABLE 249 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 287
TABLE 250 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 288
TABLE 251 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY COMPONENT, 2018–2025 (USD MILLION) 288
TABLE 252 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY SOLUTION, 2018–2025 (USD MILLION) 289
TABLE 253 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY SERVICE, 2018–2025 (USD MILLION) 289
TABLE 254 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 290
TABLE 255 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 290
TABLE 256 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 290
TABLE 257 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 291
TABLE 258 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 291
TABLE 259 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 292
TABLE 260 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,
BY COUNTRY, 2018–2025 (USD MILLION) 292
TABLE 261 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 293
TABLE 262 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,
2018–2025 (USD MILLION) 293
TABLE 263 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 294
TABLE 264 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 294
TABLE 265 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 294
TABLE 266 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 295
TABLE 267 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 295
TABLE 268 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 296
TABLE 269 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 296
TABLE 270 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 297
16 APPENDIX 298
16.1 INDUSTRY EXPERTS 298
16.2 DISCUSSION GUIDE 299
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 303
16.4 AVAILABLE CUSTOMIZATIONS 305
16.5 RELATED REPORTS 305
16.6 AUTHOR DETAILS 306

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