Yoga Mat Market by Material (Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Others), Distributional Channel (E-Commerce, Supermarket & Hypermarket, Specialty Store), End-Use, Region - Global Forecast to 2025

ヨガマットの世界市場予測(~2025):材料別、流通チャネル別、エンドユーザー別、地域別

◆タイトル:Yoga Mat Market by Material (Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Others), Distributional Channel (E-Commerce, Supermarket & Hypermarket, Specialty Store), End-Use, Region - Global Forecast to 2025
◆商品コード:CH 7770
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年10月30日
◆ページ数:132
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:消費財
◆販売価格オプション(消費税別)
Single User(1名様閲覧)USD4,950 ⇒換算¥514,800見積依頼/購入/質問フォーム
Multi User (Five User)USD6,650 ⇒換算¥691,600見積依頼/購入/質問フォーム
Corporate License (全社内共有可)USD8,150 ⇒換算¥847,600見積依頼/購入/質問フォーム
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【レポートの概要】

MarketsandMarkets社はヨガマットの世界市場が2020年89億ドルから2025年104億ドルまで、年平均3.0%成長すると予想しています。本調査レポートでは、ヨガマットの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、産業動向、材料別(ポリ塩化ビニル(PVC)、ポリウレタン(PU)、熱可塑性エラストマー(TPE)、天然ゴム、その他)分析、流通チャネル別(スーパーマーケット・ハイパーマーケット、専門店、Eコマース)分析、エンドユーザー別(ヘルスクラブ、個人)分析、地域別分析、競争状況、企業情報などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・産業動向
・ヨガマットの世界市場規模:材料別(ポリ塩化ビニル(PVC)、ポリウレタン(PU)、熱可塑性エラストマー(TPE)、天然ゴム、その他)
・ヨガマットの世界市場規模:流通チャネル別(スーパーマーケット・ハイパーマーケット、専門店、Eコマース)
・ヨガマットの世界市場規模:エンドユーザー別(ヘルスクラブ、個人)
・ヨガマットの世界市場規模:地域別
・競争状況
・企業情報

“The global yoga mat market size is projected to grow from USD 8.9 billion in 2020 to USD 10.4 billion by 2025, at a CAGR of 3.0% during the forecast period 2020 to 2025.”
Rising popularity of yoga, an increase in the rate of obesity, and an increase in the prevalence of lifestyle diseases across the globe is expected to accelerate the growth of the yoga mat market.

“The health club end-use segment is projected to grow at the highest CAGR during the forecast period.”
Based on end-use, the health club segment is projected to grow at the highest CARG during the forecast period. A health club is a place that keeps exercise equipment for the purpose of physical exercises, muscle strengthening, and general physical workouts. In business terms, it is a company providing people access to controlled environmental space, along with services focused on physical fitness and health. In recent years, the number of health clubs and fitness services has risen globally due to an increase in health-conscious individuals. According to the International Health, Racquet & Sportsclub Association (IHRSA) Global Report, in 2019, the revenues in the fitness industry totaled to USD 94 billion, estimating that the health clubs may reach 230 million members by the end of 2030. The US Bureau of Labor Statistics (BLS) also predicts the number of fitness trainers and instructors will grow by 13% from 2018 to 2028. These developments suggest that the growth of the fitness industry will also lead to a rise in the number of health clubs globally.

“The supermarket & hypermarket distribution channel segment is projected to grow at the highest CAGR during the forecast period.”
Based on distribution channel, the supermarket & hypermarket segment is projected to grow at the highest CARG during the forecast period. A supermarket is a self-service shop offering a wide variety of food, beverages, and other household products organized into sections. It is larger in terms of size and has a wider range of products than a traditional grocery store. Some supermarkets also sell fitness products such as yoga mats and exercise bands. A hypermarket is an expansive retail facility offering a wide range of products under one roof, including groceries and other general merchandise. The hypermarket is basically a combination of a supermarket and a departmental store, thus making it a one-stop destination for buying a range of products. Fitness products, such as yoga mats, are abundantly available in a hypermarket, as this store focuses more on increasing their sales, in terms of volume, as compared to supermarkets.

“The other materials segment is projected to grow at the highest CAGR during the forecast period.”
Based on material, the others segment is projected to grow at the highest CARG during the forecast period. Other materials used for producing yoga mats include cotton and jute. These materials are plant fibers and are extracted from natural sources. Consumers are switching to use eco-friendly products in their daily lives. As a result, cotton and jute yoga mats are also being preferred over PVC or PU mats. Cotton and jute yoga mats are breathable, durable, and can be washed easily as compared to other yoga mats.

“Middle East is projected to grow the highest CAGR in the yoga mat market during the forecast period.”
Middle East is projected to grow at the highest CAGR in the yoga mat market from 2020 to 2025. The increasing popularity of yoga and the rising obesity rate in the region are driving the demand for yoga mats in the Middle East. The Middle Eastern region segment in this study comprises Saudi Arabia and the UAE. According to the journal of obesity, the six Arab Gulf states (Saudi Arabia, the UAE, Bahrain, Kuwait, Oman, and Qatar) are among the countries with very high levels of obesity and overweight individuals. Governments in these countries are employing various strategies and programs to combat this. In recent years, Saudi Arabia and the UAE have introduced several programs to promote better health, including the Saudi “Quality of Life Program 2020,” which aims to encourage community participation in sports and physical activities. Such initiatives are expected to support the growth of yoga practice in the region, which, in turn, is expected to drive the demand for yoga mats in the Middle East.

Profile break-up of primary participants for the report:
• By Company Type: Tier 1 – 45%, Tier 2 – 22%, and Tier 3 – 33%
• By Designation: C-level Executives – 50%, Directors – 10%, and Others – 40%
• By Region: Asia Pacific – 17%, Europe – 25%, North America – 33%, Middle East & Africa- 8%, and South America – 17%

Furthermore, as a part of the qualitative analysis of the yoga mat market, the research provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the growth of the market across the globe. It also discusses competitive strategies adopted by the leading market players such as Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Sequential Brands Group Inc. (US), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), adidas AG (Germany), La Vie Boheme Yoga (US) (US), Accessory Arcade (India), Eupromed S.R.O. (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd. (China), Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co, Ltd. (China), Alo Yoga (US), TEGO (India), Ecoyoga (US), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India), and Yoga Direct LLC (US), among others.

Research Coverage:
The report defines, segments, and projects the size of the yoga mat market based on material, distribution channel, end use and region. It strategically profiles the key players and comprehensively analyzes their market share and core competencies. It also tracks and analyzes competitive developments such as expansions, new product developments, contracts, and joint ventures undertaken by them in the market.

Reasons to buy the Report:
The report is expected to help the market leaders/new entrants in the market by providing them the closest approximations of revenue numbers of the yoga mat market and its segments. This report is also expected to help stakeholders obtain an improved understanding of the competitive landscape of the market, gain insights to improve the position of their businesses, and make suitable go-to-market strategies. It also enables stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 INCLUSIONS & EXCLUSIONS 20
TABLE 1 YOGA MATS MARKET, BY END USE: INCLUSIONS & EXCLUSIONS 20
TABLE 2 YOGA MATS MARKET, BY MATERIAL: INCLUSIONS & EXCLUSIONS 20
TABLE 3 YOGA MATS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS 20
1.4 MARKET SCOPE 21
1.4.1 MARKETS COVERED 21
FIGURE 1 YOGA MATS MARKET SEGMENTATION 21
1.4.2 YEARS CONSIDERED FOR THE STUDY 21
1.5 CURRENCY 22
1.6 LIMITATIONS 22
1.7 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
FIGURE 2 YOGA MATS MARKET: RESEARCH DESIGN 23
2.1.1 SECONDARY DATA 24
2.1.1.1 Key data from secondary sources 24
2.1.2 PRIMARY DATA 24
2.1.2.1 Key data from primary sources 25
2.1.2.2 Key industry insights 25
2.1.2.3 Breakdown of primary interviews 26
2.2 MARKET SIZE ESTIMATION 26
FIGURE 3 MARKET SIZE ESTIMATION (DEMAND SIDE): YOGA MATS MARKET 26
FIGURE 4 MARKET SIZE ESTIMATION (SUPPLY SIDE): YOGA MATS MARKET 27
2.3 MARKET ENGINEERING PROCESS 27
FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 28
2.3.1 TOP-DOWN APPROACH 28
FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 28
2.4 DATA TRIANGULATION 29
2.5 ASSUMPTIONS 30
2.6 LIMITATIONS 30
3 EXECUTIVE SUMMARY 31
TABLE 4 YOGA MATS MARKET SNAPSHOT, 2020 & 2025 32
FIGURE 7 POLYVINYL CHLORIDE SEGMENT ACCOUNTED FOR THE LARGEST SHARE
OF YOGA MATS MARKET IN 2019 32
FIGURE 8 PERSONAL SEGMENT ACCOUNTED FOR A LARGER SHARE OF THE YOGA
MATS MARKET IN 2019 33
FIGURE 9 E-COMMERCE SEGMENT ACCOUNTED FOR THE LARGEST SHARE
OF THE YOGA MATS MARKET IN 2019 33
FIGURE 10 ASIA PACIFIC EXPECTED TO LEAD THE YOGA MATS MARKET FROM
2020 TO 2025 34
4 PREMIUM INSIGHTS 35
4.1 OVERVIEW OF THE YOGA MATS MARKET 35
FIGURE 11 INCREASE IN THE POPULARITY OF YOGA DRIVING MARKET GROWTH 35
4.2 YOGA MATS MARKET, BY REGION 35
FIGURE 12 YOGA MATS MARKET IN THE MIDDLE EAST PROJECTED TO GROW
AT THE HIGHEST RATE DURING THE FORECAST PERIOD 35
4.3 ASIA PACIFIC YOGA MATS MARKET, BY MATERIAL TYPE AND COUNTRY 36
FIGURE 13 POLYVINYL CHLORIDE SEGMENT AND INDIA TO ACCOUNT FOR THE LARGEST SHARE OF THE ASIA PACIFIC YOGA MATS MARKET IN 2020 36
4.4 YOGA MATS MARKET, BY MAJOR COUNTRY 36
FIGURE 14 YOGA MATS MARKET IN CHINA PROJECTED TO GROW AT THE HIGHEST
CAGR FROM 2020 TO 2025 36
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
FIGURE 15 YOGA MATS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 37
5.2.1 DRIVERS 38
5.2.1.1 Rise in the popularity of yoga 38
5.2.1.2 Increase in the prevalence of lifestyle diseases 38
5.2.1.3 Increase in the rate of obesity 38
5.2.2 RESTRAINTS 39
5.2.2.1 Volatility in raw material prices 39
FIGURE 16 CRUDE OIL BRENT WITNESSED THE SHARPEST DIP IN PRICES, 2015-2019 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Development of innovative technological solutions to
offer high-quality yoga mats 40
5.2.3.2 Use of eco-friendly and biodegradable materials 40
5.2.4 CHALLENGES 40
5.2.4.1 Availability of alternatives to yoga mats 40
5.3 PORTER’S FIVE FORCES ANALYSIS 41
FIGURE 17 PORTER’S FIVE FORCES ANALYSIS 41
5.3.1 BARGAINING POWER OF SUPPLIERS 41
5.3.2 THREAT OF NEW ENTRANTS 42
5.3.3 THREAT OF SUBSTITUTES 42
5.3.4 BARGAINING POWER OF BUYERS 42
5.3.5 INTENSITY OF RIVALRY 42
6 INDUSTRY TRENDS 43
6.1 VALUE CHAIN ANALYSIS 43
FIGURE 18 THE YOGA MATS VALUE CHAIN 44
6.2 AVERAGE SELLING PRICE TREND 44
TABLE 5 AVERAGE PRICES OF YOGA MAT RAW MATERIALS, BY REGION (USD) 44
6.3 PATENT ANALYSIS 45
6.4 COVID-19 IMPACT 46
6.4.1 INTRODUCTION 46
6.4.2 COVID-19 HEALTH ASSESSMENT 46
FIGURE 19 COUNTRY-WISE SPREAD OF COVID-19 46
6.4.3 COVID-19 ECONOMIC ASSESSMENT 47
FIGURE 20 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 47
6.4.3.1 COVID-19 Impact on the Economy—Scenario Assessment 48
FIGURE 21 CRITERIA IMPACTING THE GLOBAL ECONOMY 48
FIGURE 22 SCENARIOS OF COVID-19 IMPACT 49
6.4.4 COVID-19 IMPACT ON THE YOGA MATS MARKET 50
7 YOGA MATS MARKET, BY MATERIAL 52
7.1 INTRODUCTION 53
FIGURE 23 YOGA MATS MARKET, BY MATERIAL, 2020 VS. 2025 (THOUSAND UNIT) 53
TABLE 6 YOGA MATS MARKET, BY MATERIAL, 2018–2025 (THOUSAND UNIT) 53
TABLE 7 YOGA MATS MARKET, BY MATERIAL, 2018–2025 (USD MILLION) 54
7.2 POLYVINYL CHLORIDE (PVC) 54
7.2.1 POLYVINYL CHLORIDE ACCOUNTED FOR THE LARGEST SHARE
IN THE GLOBAL YOGA MATS MARKET 54
7.2.2 COVID-19 IMPACT ON POLYVINYL CHLORIDE 54
TABLE 8 YOGA MATS MARKET, POLYVINYL CHLORIDE, BY REGION,
2018–2025 (THOUSAND UNIT) 55
TABLE 9 YOGA MATS MARKET, POLYVINYL CHLORIDE, BY REGION,
2018–2025 (USD MILLION) 55
7.3 POLYURETHANE (PU) 55
7.3.1 POLYURETHANE ACCOUNTED FOR THE THIRD-LARGEST SHARE
IN THE GLOBAL YOGA MATS MARKET 55
7.3.2 COVID-19 IMPACT ON POLYURETHANE 55
TABLE 10 YOGA MATS MARKET, POLYURETHANE, BY REGION,
2018–2025 (THOUSAND UNIT) 56
TABLE 11 YOGA MATS MARKET, POLYURETHANE, BY REGION,
2018–2025 (USD MILLION) 56
7.4 THERMOPLASTIC ELASTOMER (TPE) 56
7.4.1 THERMOPLASTIC ELASTOMER ACCOUNTED FOR THE SECOND-LARGEST SHARE IN THE GLOBAL YOGA MATS MARKET 56
7.4.2 COVID-19 IMPACT ON THERMOPLASTIC ELASTOMER 56
TABLE 12 YOGA MATS MARKET, THERMOPLASTIC ELASTOMER, BY REGION,
2018–2025 (THOUSAND UNIT) 57
TABLE 13 YOGA MATS MARKET, THERMOPLASTIC ELASTOMER, BY REGION,
2018–2025 (USD MILLION) 57
7.5 NATURAL RUBBER 57
7.5.1 NATURAL RUBBER IS PROJECTED TO RECORD THE FASTEST GROWTH
DURING THE FORECAST PERIOD 57
7.5.2 COVID-19 IMPACT ON NATURAL RUBBER 58
TABLE 14 YOGA MATS MARKET, NATURAL RUBBER, BY REGION,
2018–2025 (THOUSAND UNIT) 58
TABLE 15 YOGA MATS MARKET, NATURAL RUBBER, BY REGION,
2018–2025 (USD MILLION) 58
7.6 OTHERS 59
7.6.1 RAW MATERIALS SUCH AS COTTON AND JUTE ARE PROJECTED TO
WITNESS SIGNIFICANT DEMAND DUE TO THE ECO-FRIENDLINESS
OF THESE YOGA MATS 59
7.6.2 COVID-19 IMPACT ON OTHERS 59
TABLE 16 YOGA MATS MARKET, OTHERS, BY REGION, 2018–2025 (THOUSAND UNIT) 59
TABLE 17 YOGA MATS MARKET, OTHERS, BY REGION, 2018–2025 (USD MILLION) 59
8 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL 60
8.1 INTRODUCTION 61
FIGURE 24 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL,
2020 VS. 2025 (THOUSAND UNIT) 61
TABLE 18 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL,
2018–2025 (THOUSAND UNIT) 61
TABLE 19 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL,
2018–2025 (USD MILLION) 62
8.2 SUPERMARKET & HYPERMARKET 62
8.2.1 SUPERMARKET & HYPERMARKET ARE PROJECTED TO WITNESS THE
FASTEST GROWTH DURING THE FORECAST PERIOD 62
8.2.2 COVID-19 IMPACT ON SUPERMARKET & HYPERMARKET 62
8.3 SPECIALTY STORE 63
8.3.1 THE SPECIALTY STORES SEGMENT IS PROJECTED TO RECORD THE
SECOND-FASTEST GROWTH DURING THE FORECAST PERIOD 63
8.3.2 COVID-19 IMPACT ON SPECIALTY STORE 63
8.4 E-COMMERCE 63
8.4.1 THE E-COMMERCE SEGMENT IS PROJECTED TO HOLD THE LARGEST
SHARE DURING THE FORECAST PERIOD 63
8.4.2 COVID-19 IMPACT ON E-COMMERCE 63
9 YOGA MATS MARKET, BY END USE 64
9.1 INTRODUCTION 65
FIGURE 25 YOGA MATS MARKET, BY END USE, 2020 VS. 2025 (UNIT THOUSAND) 65
TABLE 20 YOGA MATS MARKET, BY END USE, 2018–2025 (UNIT THOUSAND) 65
TABLE 21 YOGA MATS MARKET, BY END USE, 2018–2025 (USD MILLION) 65
9.2 HEALTH CLUB 66
9.2.1 HEALTH CLUBS ARE PROJECTED TO WITNESS HIGH GROWTH POST-
2020 AS LOCKDOWN CONDITIONS ARE GRADUALLY REMOVED IN SEVERAL COUNTRIES 66
9.2.2 COVID-19 IMPACT ON HEALTH CLUBS 66
9.3 PERSONAL 67
9.3.1 PERSONAL USE OF YOGA MATS IS PROJECTED TO GROW DURING THE
COVID-19 LOCKDOWN 67
9.3.2 COVID-19 IMPACT ON PERSONAL USE 67
10 YOGA MATS MARKET, BY REGION 68
10.1 INTRODUCTION 69
FIGURE 26 YOGA MATS MARKET GROWTH RATE, BY KEY COUNTRY, 2020–2025 69
TABLE 22 YOGA MATS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 69
10.2 ASIA PACIFIC 70
FIGURE 27 ASIA PACIFIC: YOGA MATS MARKET SNAPSHOT 70
TABLE 23 ASIA PACIFIC: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 71
TABLE 24 ASIA PACIFIC: YOGA MATS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 71
10.2.1 CHINA 71
10.2.1.1 The health and beauty consciousness of the public to drive
the yoga mats market in China 71
FIGURE 28 PERCENTAGE SPLIT OF YOGA PRACTITIONERS, BY EMPLOYMENT
POSITION, 2018 72
10.2.1.2 China: COVID-19 impact analysis 72
TABLE 25 CHINA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 73
10.2.2 INDIA 73
10.2.2.1 India accounted for the largest share in the regional yoga
mats market 73
10.2.2.2 India: COVID-19 impact analysis 74
TABLE 26 INDIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 74
10.2.3 JAPAN 75
10.2.3.1 Presence of prominent yoga chains and studios to spur the
demand for yoga mats 75
TABLE 27 JAPAN: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 75
10.2.4 SOUTH KOREA 76
10.2.4.1 New trends are observed in the yoga industry of South Korea 76
TABLE 28 SOUTH KOREA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 76
10.2.5 MALAYSIA 76
10.2.5.1 Presence of yoga mat raw materials to support the growth of
yoga mat manufacturers in the country 76
TABLE 29 MALAYSIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 77
10.2.6 THAILAND 77
10.2.6.1 Wellness tourism to spur the demand for travel yoga mats 77
10.2.6.2 Thailand: COVID-19 impact analysis 77
TABLE 30 THAILAND: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 77
10.2.7 AUSTRALIA 78
10.2.7.1 Growing need for healthy lifestyles to propel the demand
for yoga mats 78
10.2.7.2 Australia: COVID-19 impact analysis 78
TABLE 31 AUSTRALIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 78
10.2.8 SINGAPORE 79
10.2.8.1 Presence of a multitude of yoga studios to support the
demand for yoga mats market 79
TABLE 32 SINGAPORE: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 79
10.3 NORTH AMERICA 80
FIGURE 29 NORTH AMERICA: YOGA MATS MARKET SNAPSHOT 80
TABLE 33 NORTH AMERICA: YOGA MATS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 81
10.3.1 US 81
10.3.1.1 The US accounted for the largest share of the regional market 81
FIGURE 30 US: YOGA PARTICIPATION, 2012 VS. 2015 VS. 2020 (USD MILLION) 81
FIGURE 31 US: YOGA INDUSTRY REVENUE, 2012 VS. 2015 VS. 2020 (USD BILLION) 82
10.3.1.2 US: COVID-19 impact analysis 82
TABLE 34 US: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 83
10.3.2 CANADA 83
10.3.2.1 Increase in the popularity of yoga to drive the market growth 83
10.3.2.2 Canada: COVID-19 impact analysis 84
TABLE 35 CANADA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 84
10.3.3 MEXICO 84
10.3.3.1 Increased obesity rate to spur the demand for yoga mats 84
TABLE 36 MEXICO: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 85
10.4 EUROPE 85
FIGURE 32 EUROPE: YOGA MATS MARKET SNAPSHOT 86
TABLE 37 EUROPE: YOGA MATS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 86
10.4.1 GERMANY 87
10.4.1.1 Germany accounted for the largest share in the European
yoga mats market 87
10.4.1.2 COVID-19 impact on Germany 87
TABLE 38 GERMANY: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 88
10.4.2 FRANCE 88
10.4.2.1 France accounted for the second-largest share in the European
yoga mats market 88
10.4.2.2 COVID-19 impact on France 88
TABLE 39 EUROPE: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 89
10.4.3 ITALY 89
10.4.3.1 Growing demand for home fitness products is expected to drive
the yoga mats market in Italy 89
10.4.3.2 COVID-19 impact on Italy 89
TABLE 40 ITALY: YOGA MATS MARKET SIZE, BY MATERIAL, 2018–2025 (USD MILLION) 90
10.4.4 UK 90
10.4.4.1 The UK expected to register the fastest growth in the
European market 90
10.4.4.2 COVID-19 impact on the UK 90
TABLE 41 UK: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 91
10.4.5 POLAND 91
10.4.5.1 Poland is expected to be one of the emerging countries in the European yoga mats market 91
10.4.5.2 COVID-19 impact on Poland 91
TABLE 42 POLAND: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 92
10.5 SOUTH AMERICA 92
TABLE 43 SOUTH AMERICA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 92
TABLE 44 SOUTH AMERICA: YOGA MATS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 93
10.5.1 BRAZIL 93
10.5.1.1 Brazil was the larger South American market in 2019 93
TABLE 45 BRAZIL: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 93
10.5.2 ARGENTINA 94
10.5.2.1 Increased demand for yoga mats due to the increasing
popularity of yoga 94
TABLE 46 ARGENTINA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 94
10.6 MIDDLE EAST 95
TABLE 47 MIDDLE EAST: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 95
TABLE 48 MIDDLE EAST: YOGA MATS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 95
10.6.1 SAUDI ARABIA 96
10.6.1.1 Increased demand for yoga mats due to increase in the
popularity of yoga 96
TABLE 49 SAUDI ARABIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 96
10.6.2 UAE 97
10.6.2.1 The UAE accounted for the largest share of the regional market 97
TABLE 50 UAE: YOGA MATS MARKET SIZE, BY MATERIAL TYPE,
2018–2025 (USD MILLION) 97
11 COMPETITIVE LANDSCAPE 98
11.1 OVERVIEW 98
FIGURE 33 COMPANIES ADOPTED INORGANIC GROWTH STRATEGIES BETWEEN
JANUARY 2018 AND SEPTEMBER 2020 98
11.2 MARKET EVALUATION FRAMEWORK 99
FIGURE 34 MARKET EVALUATION FRAMEWORK: 2020 SAW CAPACITY EXPANSIONS LEADING THIS SPACE 99
11.3 MARKET SHARE ANALYSIS 100
11.3.1 MARKET SHARE ANALYSIS OF TOP PLAYERS IN THE YOGA MATS MARKET 100
11.4 COMPANY EVALUATION QUADRANT MATRIX DEFINITIONS AND METHODOLOGY, 2019 100
11.4.1 STAR 100
11.4.2 EMERGING LEADERS 100
11.4.3 PERVASIVE 101
11.4.4 PARTICIPANTS 101
FIGURE 35 YOGA MATS MARKET: COMPETITIVE LANDSCAPE MAPPING, 2019 101
11.5 COMPETITIVE BENCHMARKING 102
11.5.1 STRENGTH OF PRODUCT PORTFOLIO 102
FIGURE 36 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE YOGA
MATS MARKET 102
11.5.2 BUSINESS STRATEGY EXCELLENCE 103
FIGURE 37 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE
YOGA MATS MARKET 103
11.6 SME MATRIX, 2019 104
11.6.1 STAR 104
11.6.2 EMERGING COMPANIES 104
11.6.3 PERVASIVE 104
11.6.4 EMERGING LEADERS 104
FIGURE 38 YOGA MATS MARKET: COMPETITIVE LEADERSHIP MAPPING OF
EMERGING COMPANIES, 2019 105
11.7 KEY MARKET DEVELOPMENTS 106
TABLE 51 ACQUISITIONS, 2018–2020 106
TABLE 52 AGREEMENTS, 2018–2020 106

12 COMPANY PROFILES 107
(Business Overview, Products Offered, Recent Developments, MnM View, Key strengths/Right to win, Strategic choices made, Weaknesses and competitive threats, Impact Of COVID-19)*
12.1 LULULEMON ATHLETICA INC 107
FIGURE 39 LULULEMON ATHLETICA INC: COMPANY SNAPSHOT 107
12.2 JADE YOGA 110
12.3 MANDUKA LLC 111
12.4 HUGGER MUGGER YOGA PRODUCTS 113
12.5 LIFORME LTD. 114
12.6 COLUMBIA SPORTSWEAR COMPANY 115
FIGURE 40 COLUMBIA SPORTSWEAR COMPANY: COMPANY SNAPSHOT 115
12.7 BAREFOOT YOGA CO 117
12.8 FABRICATION ENTERPRISES, INC. 118
12.9 QUANZHOU SANSHENG RUBBER PLASTIC FOAMED SHOES MATERIALS CO., LTD. 119
12.10 ADIDAS AG 120
FIGURE 41 ADIDAS AG: COMPANY SNAPSHOT 120
12.11 LA VIE BOHEME YOGA 122
12.12 SEQUENTIAL BRANDS GROUP INC. 123
FIGURE 42 SEQUENTIAL BRANDS GROUP INC.: COMPANY SNAPSHOT 123
12.13 OTHER COMPANIES 125
12.13.1 ACCESSORY ARCADE 125
12.13.2 EUPROMED S.R.O. 125
12.13.3 NINGBO MYLON RUBBER & PLASTIC CO., LTD. 125
12.13.4 WINBOSS INDUSTRIAL CO., LTD 125
12.13.5 XIAMEN SANFAN SPORTS PRODUCTS CO, LTD. 126
12.13.6 ALO YOGA 126
12.13.7 ECOYOGA LTD 126
12.13.8 TEGO 126
12.13.9 SHENZHEN HAIFUXING TECHNOLOGY CO., LTD 127
12.13.10 SHANGHAI FITNESS SOURCING INC. 127
12.13.11 FITNESS MATS INDIA 127
12.13.12 YOGA DIRECT, LLC 127
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Key strengths/Right to win, Strategic choices made, Weaknesses and competitive threats, Impact Of COVID-19 might not be captured in case of unlisted companies.
13 APPENDIX 128
13.1 DISCUSSION GUIDE 128
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 131
13.3 AVAILABLE CUSTOMIZATIONS 133
13.4 RELATED REPORTS 133
13.5 AUTHOR DETAILS 134



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