Cognitive Assessment and Training Market by Component, Organization Size, Application (Clinical Trials, Learning, and Research), Vertical (Healthcare and Life Sciences, Education, and Corporate), and Region - Global Forecast to 2025

認知評価・トレーニングの世界市場予測(~2025):コンポーネント別、組織規模別、用途別、産業別、地域別

◆タイトル:Cognitive Assessment and Training Market by Component, Organization Size, Application (Clinical Trials, Learning, and Research), Vertical (Healthcare and Life Sciences, Education, and Corporate), and Region - Global Forecast to 2025
◆商品コード:TC 1490
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年10月26日
◆ページ数:258
◆レポート形式:PDF / 英語
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【レポートの概要】

MarketsandMarkets社は認知評価・トレーニングの世界市場が2020年32億ドルから2025年114億ドルまで、年平均29.3%成長すると予想しています。本調査レポートでは、認知評価・トレーニングの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・産業動向、コンポーネント別(ソリューション、サービス)分析、用途別(臨床検査、学習、研究、その他)分析、組織規模別(大企業、中小企業)分析、産業別(教育、医療・ライフサイエンス、企業、その他)分析、地域別分析、競争状況、企業情報などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・産業動向
・認知評価・トレーニングの世界市場規模:コンポーネント別(ソリューション、サービス)
・認知評価・トレーニングの世界市場規模:用途別(臨床検査、学習、研究、その他)
・認知評価・トレーニングの世界市場規模:組織規模別(大企業、中小企業)
・認知評価・トレーニングの世界市場規模:産業別(教育、医療・ライフサイエンス、企業、その他)
・認知評価・トレーニングの世界市場規模:地域別
・競争状況
・企業情報

“The global cognitive assessment and training market size grew from USD 3.2 billion in 2020 to USD 11.4 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period.”
Various factors such as the rising adoption of gamification for cognitive assessment, social distancing practices resulting in increased adoption of eLearning, and the COVID-19 pandemic leading to the increased need to test cognition at home are expected to drive the adoption of the cognitive assessment and training market. The objective of the report is to define, describe, and forecast the cognitive assessment and training market size based on component, organization size, application, vertical, and region.

“With the growing focus on mental health and cognitive assessment and training solutions to be leveraged virtually, the market is witnessing significant growth.”
Various factors, such as the rising adoption of gamification for cognitive assessment, social distancing practices resulting in increased adoption of eLearning, and the COVID-19 pandemic resulting in the increased need to test cognition at home, are expected to drive the adoption of the cognitive assessment and training market. The growing need for technological advancements in the healthcare industry during COVID-19, the rising demand for improved brain and mental fitness, and the increasing need for remote patient care in the COVID-19 pandemic scenario would provide opportunities for market growth. However, the market faces restraints, such as time constraints in developing clinically validated brain training solutions and negative publicity in media of brain training efficiency. The high dependency on traditional assessment methods and the lack of awareness of brain fitness among the current population are the key challenges in the adoption of cognitive assessment and training solutions and services.

“The services segment to grow at a higher CAGR during the forecast period.”
The cognitive assessment and training market is segmented on the basis of components, such as solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The growth can be attributed to the increasing demand for training and support services by end user to effectively evaluate the cognitive ability of the individuals to better assist and train for future development and growth.

“The data management solutions segment to grow at the highest CAGR during the forecast period.”
The cognitive assessment and training market by solution has been segmented into assessment, data management, data analysis and reporting, cognitive training, and others (rater training, concession management, and screening solutions). The data management segment is expected to witness rapid growth in adoption due to the rising need for pharmaceuticals to increase data accuracy and to make informed decisions related to clinical drug development for treating patients.

“The learning applications segment to grow at the highest CAGR during the forecast period.”
The cognitive assessment and training market by application has been segmented into clinical trials, learning, research, and others (diagnostics, patient engagement, and recruitment). The learning segment is expected to witness rapid growth due to to rising concerns of organizations to increase mental ability of employees to yield better productivity in future job performance within organizations.

“Among verticals, education segment to grow at the highest CAGR during the forecast period.”
The cognitive assessment and training market by industry vertical has been segmented into healthcare and life sciences, education, corporate, and others (sports and government and defense). The education vertical is expected to register the highest CAGR during the forecast period; the growth can be attributed to the increasing concern of educators to understand student’s imagination and learning skills and accordingly prepare study materials to develop necessary life skills for the future growth of students.

“Among regions, Asia Pacific (APAC) to grow at the highest CAGR during the forecast period.”
APAC is expected to grow at the highest CAGR during the forecast period. The increasing investments by the tech companies in major APAC countries, such as China, and Japan, increasing government regulations and initiatives are expected to drive the growth of the market in APAC.

Breakdown of primaries:
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the cognitive assessment and training market.

 By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
 By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%
 By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, and Latin America: 5%

The report includes the study of key players offering cognitive assessment and training solutions and services. It profiles major vendors in the global cognitive assessment and training market. The major vendors in the global cognitive assessment and training market are Cambridge Cognition (UK), Cogstate (US), Quest Diagnostics (US), Signant Health (US), Total Brain (US), Pearson (UK), Philips (Netherlands), Signant Health (US), MedAvante-ProPhase (US), CogniFit (US), ERT (US), VeraSci (US), BrainCheck (US), MeritTrac (India), Berke (US), Neurotrack (US), BrainWare (US), Lumosity (US), The Brain Workshop (UAE), ImPACT Applications (US), Savonix (US), Winterlight Labs (Canada), Aural Analytics (US), Unmind (UK), Kernel (US), and Altoida (US).

Research Coverage:
The market study covers the cognitive assessment and training market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, organization size, application, vertical, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall cognitive assessment and training market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 24
1.1 INTRODUCTION TO COVID-19 24
1.2 COVID-19 HEALTH ASSESSMENT 24
FIGURE 1 COVID-19: GLOBAL PROPAGATION 24
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 25
1.3 COVID-19 ECONOMIC ASSESSMENT 26
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT
G20 COUNTRIES IN 2020 26
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 27
FIGURE 4 FACTORS IMPACTING GLOBAL ECONOMY 27
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 28
1.4 OBJECTIVES OF THE STUDY 29
1.5 MARKET DEFINITION 29
1.5.1 INCLUSIONS AND EXCLUSIONS 30
1.6 MARKET SCOPE 30
1.6.1 MARKET SEGMENTATION 31
1.6.2 REGIONS COVERED 31
1.6.3 YEARS CONSIDERED FOR STUDY 32
1.7 CURRENCY CONSIDERED 32
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 32
1.8 STAKEHOLDERS 32
1.9 SUMMARY OF CHANGES 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 6 COGNITIVE ASSESSMENT AND TRAINING MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
TABLE 2 PRIMARY INTERVIEWS 35
2.1.2.1 Breakup of primary profiles 36
2.1.2.2 Key industry insights 36
2.2 MARKET BREAKUP AND DATA TRIANGULATION 37
FIGURE 7 DATA TRIANGULATION 37

2.3 MARKET SIZE ESTIMATION 38
FIGURE 8 COGNITIVE ASSESSMENT AND TRAINING MARKET:
TOP-DOWN AND BOTTOM-UP APPROACHES 38
2.3.1 TOP-DOWN APPROACH 38
2.3.2 BOTTOM-UP APPROACH 39
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF COGNITIVE ASSESSMENT AND TRAINING MARKET 39
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF COGNITIVE ASSESSMENT AND TRAINING MARKET 40
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF COGNITIVE ASSESSMENT AND TRAINING THROUGH OVERALL COGNITIVE ASSESSMENT AND TRAINING SPENDING 41
2.4 MARKET FORECAST 42
TABLE 3 FACTOR ANALYSIS 42
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 43
FIGURE 12 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 43
2.6 STARTUP/SME COMPANY EVALUATION MATRIX METHODOLOGY 44
FIGURE 13 STARTUP/SME COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 44
2.7 ASSUMPTIONS FOR THE STUDY 45
2.8 LIMITATIONS OF THE STUDY 46
2.9 IMPLICATIONS OF COVID-19 ON COGNITIVE ASSESSMENT AND TRAINING MARKET 47
FIGURE 14 QUARTERLY IMPACT OF COVID-19 DURING 2020–2021 47
3 EXECUTIVE SUMMARY 49
TABLE 4 GLOBAL COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE AND GROWTH RATE, 2014–2019 (USD MILLION, Y-O-Y%) 51
TABLE 5 GLOBAL COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y%) 51
FIGURE 15 SOLUTIONS SEGMENT TO HOLD LARGER MARKET SIZE IN 2020 51
FIGURE 16 ASSESSMENT SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020 52
FIGURE 17 TRAINING AND SUPPORT SERVICES SEGMENT TO HOLD LARGER MARKET SIZE IN 2020 52
FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2020 52
FIGURE 19 CLINICAL TRIALS SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020 53
FIGURE 20 HEALTHCARE AND LIFE SCIENCES VERTICAL SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020 53
FIGURE 21 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 54
4 PREMIUM INSIGHTS 55
4.1 ATTRACTIVE OPPORTUNITIES IN COGNITIVE ASSESSMENT AND TRAINING MARKET 55
FIGURE 22 ONGOING GLOBAL DIGITAL TRANSFORMATION AND GROWING FOCUS ON MENTAL HEALTH AND TESTING COGNITION AT HOME CONTRIBUTE TO MARKET GROWTH 55

4.2 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY APPLICATION 56
FIGURE 23 LEARNING SEGMENT TO GROW AT HIGHEST CAGR OF COGNITIVE ASSESSMENT AND TRAINING MARKET FROM 2020 TO 2025 56
4.3 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY REGION 56
FIGURE 24 NORTH AMERICA TO HOLD LARGEST SHARE OF COGNITIVE ASSESSMENT AND TRAINING MARKET IN 2020 56
4.4 COGNITIVE ASSESSMENT AND TRAINING MARKET, TOP THREE SOLUTIONS
AND VERTICALS 57
FIGURE 25 ASSESSMENT SOLUTION AND HEALTHCARE AND LIFE SCIENCES VERTICAL
TO HOLD LARGE SHARES OF COGNITIVE ASSESSMENT AND TRAINING MARKET IN 2020 57
5 MARKET OVERVIEW AND INDUSTRY TRENDS 58
5.1 INTRODUCTION 58
5.2 COGNITIVE ASSESSMENT: TYPES 58
5.3 MARKET DYNAMICS 59
FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: COGNITIVE ASSESSMENT AND TRAINING MARKET 59
5.3.1 DRIVERS 59
5.3.1.1 Rising adoption of gamification for cognitive assessment 59
5.3.1.2 Social distancing practices resulting in increased adoption of eLearning solutions 60
5.3.1.3 COVID-19 pandemic to drive the need for testing cognition at home 60
5.3.2 RESTRAINTS 61
5.3.2.1 Time-constraints in developing clinically validated brain training solutions 61
5.3.2.2 Negative publicity in the media about brain training efficiency 61
5.3.3 OPPORTUNITIES 61
5.3.3.1 Growing need for technological advancements in the healthcare industry during COVID-19 61
5.3.3.2 Rising demand for improved brain and mental fitness 62
5.3.4 CHALLENGES 62
5.3.4.1 High dependency on traditional assessment methods 62
5.3.4.2 Lack of awareness about brain fitness among the current population 63
5.3.5 CUMULATIVE GROWTH ANALYSIS 63
5.4 COGNITIVE ASSESSMENT AND TRAINING: ECOSYSTEM 64
FIGURE 27 COGNITIVE ASSESSMENT AND TRAINING MARKET ECOSYSTEM 64
5.5 COGNITIVE ASSESSMENT AND TRAINING MARKET: COVID-19 IMPACT 64
FIGURE 28 COGNITIVE ASSESSMENT AND TRAINING MARKET TO WITNESS NEGLIGIBLE/MINOR DECLINE IN GROWTH IN 2020 65

5.6 CASE STUDY ANALYSIS 66
5.6.1 US-BASED HUMAN RESOURCES SERVICE PROVIDER COMPANY,
AZILEN’S END-USER ORIENTED SOLUTION 66
5.6.2 BAYER ADOPTED SAVONIX MOBILE TESTS TO MEASURE SMALL IMPROVEMENTS IN COGNITION 66
5.6.3 LEANDER ISD USED AN IMPACT SOLUTION FOR MANAGING A
STUDENT’S HEAD INJURY 67
5.6.4 METRO RAIL CORPORATION SIGNED A CONTRACT WITH MERITTRAC
FOR ESTABLISHMENT OF A RECRUITMENT PROCESS 67
5.6.5 GIET’S MANAGEMENT SELECTED MERITTRAC TO IMPROVE THE
PLACEMENT PERCENTAGE OF ENGINEERING STUDENTS 68
5.7 PATENT ANALYSIS 68
5.7.1 TOP PATENT APPLICANTS BY ARTIFICIAL INTELLIGENCE APPLICATION FIELD 69
5.8 VALUE CHAIN ANALYSIS 70
FIGURE 29 VALUE CHAIN ANALYSIS 70
5.9 TECHNOLOGY ANALYSIS 71
5.9.1 INTERNET OF THINGS AND COGNITIVE ASSESSMENT AND TRAINING 71
5.9.2 BLOCKCHAIN AND COGNITIVE ASSESSMENT AND TRAINING 71
5.9.3 NATURAL LANGUAGE PROCESSING AND COGNITIVE ASSESSMENT
AND TRAINING 72
5.10 PRICING ANALYSIS 72
6 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY COMPONENT 74
6.1 INTRODUCTION 75
6.1.1 COMPONENTS: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 75
6.1.2 COMPONENTS: COVID-19 IMPACT 75
FIGURE 30 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 76
TABLE 6 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 76
TABLE 7 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 76
6.2 SOLUTIONS 77
FIGURE 31 DATA MANAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 77
TABLE 8 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION,
2014–2019 (USD MILLION) 78
TABLE 9 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION,
2019–2025 (USD MILLION) 78
TABLE 10 SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 79
TABLE 11 SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 79
6.2.1 ASSESSMENT 79
TABLE 12 ASSESSMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 80
TABLE 13 ASSESSMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 80
6.2.2 DATA MANAGEMENT 80
TABLE 14 DATA MANAGEMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 81
TABLE 15 DATA MANAGEMENT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 81
6.2.3 COGNITIVE TRAINING 81
TABLE 16 COGNITIVE TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 82
TABLE 17 COGNITIVE TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 82
6.2.4 DATA ANALYSIS AND REPORTING 82
TABLE 18 DATA ANALYSIS AND REPORTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 83
TABLE 19 DATA ANALYSIS AND REPORTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 83
6.2.5 OTHER SOLUTIONS 83
TABLE 20 OTHER SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 84
TABLE 21 OTHER SOLUTIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 84
6.3 SERVICES 84
FIGURE 32 CONSULTING SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 85
TABLE 22 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 85
TABLE 23 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 85
TABLE 24 SERVICES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 86
TABLE 25 SERVICES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 86
6.3.1 TRAINING AND SUPPORT 86
TABLE 26 TRAINING AND SUPPORT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 87
TABLE 27 TRAINING AND SUPPORT: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 87
6.3.2 CONSULTING 87
TABLE 28 CONSULTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 88
TABLE 29 CONSULTING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 88

7 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY APPLICATION 89
7.1 INTRODUCTION 90
7.1.1 APPLICATIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 90
7.1.2 APPLICATIONS: COVID-19 IMPACT 90
FIGURE 33 LEARNING SEGMENT TO REGISTER HIGHEST CAGR DURING
FORECAST PERIOD 91
TABLE 30 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 91
TABLE 31 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 92
7.2 CLINICAL TRIALS 92
TABLE 32 CLINICAL TRAILS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 93
TABLE 33 CLINICAL TRIALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 93
7.3 LEARNING 93
TABLE 34 LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 94
TABLE 35 LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 94
7.4 RESEARCH 94
TABLE 36 RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 95
TABLE 37 RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 95
7.5 OTHER APPLICATIONS 95
TABLE 38 OTHER APPLICATIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 96
TABLE 39 OTHER APPLICATIONS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 96
8 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY ORGANIZATION SIZE 97
8.1 INTRODUCTION 98
8.1.1 ORGANIZATION SIZE: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 98
8.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 98
FIGURE 34 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 99
TABLE 40 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 99
TABLE 41 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 99
8.2 LARGE ENTERPRISES 100
TABLE 42 LARGE ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 100
TABLE 43 LARGE ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 100
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 101
TABLE 44 SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 101
TABLE 45 SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 101
9 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY VERTICAL 102
9.1 INTRODUCTION 103
9.1.1 VERTICALS: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 103
9.1.2 VERTICALS: COVID-19 IMPACT 103
FIGURE 35 EDUCATION VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 104
TABLE 46 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2014–2019 (USD MILLION) 104
TABLE 47 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 105
9.2 EDUCATION 105
TABLE 48 EDUCATION: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 105
TABLE 49 EDUCATION: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 106
9.3 HEALTHCARE AND LIFE SCIENCES 106
TABLE 50 HEALTHCARE AND LIFE SCIENCES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 107
TABLE 51 HEALTHCARE AND LIFE SCIENCES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 107
9.4 CORPORATE 107
TABLE 52 CORPORATE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 108
TABLE 53 CORPORATE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 108
9.5 OTHER VERTICALS 108
TABLE 54 OTHER VERTICALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 109
TABLE 55 OTHER VERTICALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 109
10 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY REGION 110
10.1 INTRODUCTION 111
FIGURE 36 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 111
FIGURE 37 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 111
TABLE 56 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 112
TABLE 57 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 112

10.2 NORTH AMERICA 112
10.2.1 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 113
10.2.2 NORTH AMERICA: COVID-19 IMPACT 113
10.2.3 NORTH AMERICA: REGULATIONS 114
10.2.3.1 Health Insurance Portability and Accountability Act of 1996 114
10.2.3.2 California Consumer Privacy Act 114
10.2.3.3 Gramm–Leach–Bliley Act 114
10.2.3.4 Health Information Technology for Economic and Clinical Health Act 114
FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT 115
TABLE 58 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 115
TABLE 59 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 116
TABLE 60 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION) 116
TABLE 61 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 117
TABLE 62 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION) 117
TABLE 63 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 117
TABLE 64 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 118
TABLE 65 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 118
TABLE 66 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 118
TABLE 67 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 119
TABLE 68 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION) 119
TABLE 69 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 120
TABLE 70 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION) 120
TABLE 71 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 120
10.2.4 UNITED STATES 121
TABLE 72 UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 121
TABLE 73 UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 122
TABLE 74 UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 122
TABLE 75 UNITED STATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 122

10.2.5 CANADA 123
TABLE 76 CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 123
TABLE 77 CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 123
TABLE 78 CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 124
TABLE 79 CANADA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 124
10.3 EUROPE 124
10.3.1 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 125
10.3.2 EUROPE: COVID-19 IMPACT 125
10.3.3 EUROPE: REGULATIONS 125
10.3.3.1 General Data Protection Regulation 125
10.3.3.2 European Committee for Standardization 126
10.3.3.3 European Technical Standards Institute 126
TABLE 80 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 126
TABLE 81 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 126
TABLE 82 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION) 127
TABLE 83 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 127
TABLE 84 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 127
TABLE 85 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 128
TABLE 86 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 128
TABLE 87 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 128
TABLE 88 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 129
TABLE 89 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 129
TABLE 90 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION) 130
TABLE 91 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 130
TABLE 92 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION) 131
TABLE 93 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 131

10.3.4 UNITED KINGDOM 131
TABLE 94 UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 132
TABLE 95 UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 132
TABLE 96 UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 132
TABLE 97 UNITED KINGDOM: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 132
10.3.5 GERMANY 133
TABLE 98 GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 133
TABLE 99 GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 133
TABLE 100 GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 134
TABLE 101 GERMANY: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 134
10.3.6 FRANCE 134
TABLE 102 FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 134
TABLE 103 FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 135
TABLE 104 FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 135
TABLE 105 FRANCE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 135
10.3.7 REST OF EUROPE 136

10.4 ASIA PACIFIC 136
10.4.1 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 136
10.4.2 ASIA PACIFIC: COVID-19 IMPACT 137
10.4.3 ASIA PACIFIC: REGULATIONS 137
10.4.3.1 International Organization for Standardization 27001 137
10.4.3.2 Personal Data Protection Act 137
FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT 138
TABLE 106 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 138
TABLE 107 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 139
TABLE 108 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION) 139
TABLE 109 ASIA PACIFIC COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 140
TABLE 110 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION) 140
TABLE 111 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 140
TABLE 112 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 141
TABLE 113 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 141
TABLE 114 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 141
TABLE 115 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 142
TABLE 116 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION) 142
TABLE 117 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 143
TABLE 118 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION) 143
TABLE 119 ASIA PACIFIC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 143
10.4.4 CHINA 144
TABLE 120 CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 144
TABLE 121 CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 144
TABLE 122 CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 145
TABLE 123 CHINA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 145
10.4.5 JAPAN 145
TABLE 124 JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 145
TABLE 125 JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 146
TABLE 126 JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 146
TABLE 127 JAPAN: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 146
10.4.6 INDIA 147
TABLE 128 INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 147
TABLE 129 INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 147
TABLE 130 INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 148
TABLE 131 INDIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 148
10.4.7 REST OF ASIA PACIFIC 148
10.5 MIDDLE EAST AND AFRICA 149
10.5.1 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND
TRAINING MARKET DRIVERS 149
10.5.2 MIDDLE EAST AND AFRICA: COVID-19 EFFECT 150
10.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 150
10.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 150
10.5.3.2 Cloud Computing Framework 150
10.5.3.3 GDPR Applicability in the Kingdom of Saudi Arabia 150
10.5.3.4 Protection of Personal Information Act 151
TABLE 132 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 151
TABLE 133 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 151
TABLE 134 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION, 2014–2019 (USD MILLION) 152
TABLE 135 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION) 152
TABLE 136 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 152
TABLE 137 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 153
TABLE 138 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 153
TABLE 139 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 153
TABLE 140 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 154
TABLE 141 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 154
TABLE 142 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION) 155
TABLE 143 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION) 155
TABLE 144 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION) 156
TABLE 145 MIDDLE EAST AND AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 156
10.5.4 KINGDOM OF SAUDI ARABIA 156
TABLE 146 KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 157
TABLE 147 KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 157
TABLE 148 KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 157
TABLE 149 KINGDOM OF SAUDI ARABIA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 158
10.5.5 UNITED ARAB EMIRATES 158
TABLE 150 UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 158
TABLE 151 UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 159
TABLE 152 UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 159
TABLE 153 UNITED ARAB EMIRATES: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 159
10.5.6 SOUTH AFRICA 160
TABLE 154 SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 160
TABLE 155 SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 160
TABLE 156 SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 160
TABLE 157 SOUTH AFRICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 161
10.5.7 REST OF MIDDLE EAST AND AFRICA 161
10.6 LATIN AMERICA 162
10.6.1 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET DRIVERS 162
10.6.2 LATIN AMERICA: COVID-19 IMPACT 162
10.6.3 LATIN AMERICA: REGULATIONS 163
10.6.3.1 Brazil Data Protection Law 163
10.6.3.2 Argentina Personal Data Protection Law No. 25.326 163
TABLE 158 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 163
TABLE 159 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 164
TABLE 160 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2014–2019 (USD MILLION) 164
TABLE 161 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 165
TABLE 162 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION) 165
TABLE 163 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 165
TABLE 164 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 166
TABLE 165 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 166
TABLE 166 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 166
TABLE 167 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 167
TABLE 168 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2014–2019 (USD MILLION) 167
TABLE 169 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2019–2025 (USD MILLION) 168
TABLE 170 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION) 168
TABLE 171 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COUNTRY, 2020–2025 (USD MILLION) 169
10.6.4 BRAZIL 169
TABLE 172 BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 170
TABLE 173 BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 170
TABLE 174 BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 170
TABLE 175 BRAZIL: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 170
10.6.5 MEXICO 171
TABLE 176 MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 171
TABLE 177 MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 171
TABLE 178 MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 172
TABLE 179 MEXICO: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 172
10.6.6 REST OF LATIN AMERICA 172
11 COMPETITIVE LANDSCAPE 173
11.1 OVERVIEW 173
11.2 MARKET EVALUATION FRAMEWORK 173
FIGURE 40 MARKET EVALUATION FRAMEWORK: PARTNERSHIPS AND
EXPANSIONS FROM 2018 AND 2020 173
11.3 MARKET SHARE, 2020 174
FIGURE 41 CAMBRIDGE COGNITION TO LEAD COGNITIVE ASSESSMENT AND
TRAINING MARKET IN 2020 174
11.4 HISTORIC REVENUE ANALYSIS OF KEY MARKET PLAYERS 175
FIGURE 42 REVENUE ANALYSIS OF KEY MARKET PLAYERS 175
11.5 KEY MARKET DEVELOPMENTS 176
11.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 176
TABLE 180 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020 176
11.5.2 BUSINESS EXPANSIONS 177
TABLE 181 BUSINESS EXPANSIONS, 2018–2020 177
11.5.3 MERGERS AND ACQUISITIONS 178
TABLE 182 MERGERS AND ACQUISITIONS, 2017–2020 178
11.5.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 179
TABLE 183 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS,
2019–2020 179
11.6 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 180
FIGURE 43 RANKING OF KEY PLAYERS, 2020 181

11.7 COMPANY EVALUATION MATRIX, 2020 181
11.7.1 STAR 181
11.7.2 EMERGING LEADER 181
11.7.3 PERVASIVE 181
11.7.4 PARTICIPANT 181
FIGURE 44 COGNITIVE ASSESSMENT AND TRAINING MARKET (GLOBAL),
COMPANY EVALUATION MATRIX, 2020 182
11.8 STARTUP/SME COMPANY EVALUATION MATRIX, 2020 183
11.8.1 PROGRESSIVE COMPANIES 183
11.8.2 RESPONSIVE COMPANIES 183
11.8.3 DYNAMIC COMPANIES 183
11.8.4 STARTING BLOCKS 183
FIGURE 45 COGNITIVE ASSESSMENT AND TRAINING MARKET (GLOBAL),
STARTUP/SME COMPANY EVALUATION MATRIX, 2020 184
12 COMPANY PROFILES 185
12.1 INTRODUCTION 185
(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 CAMBRIDGE COGNITION 185
FIGURE 46 CAMBRIDGE COGNITION: COMPANY SNAPSHOT 186
12.3 COGSTATE 191
FIGURE 47 COGSTATE: COMPANY SNAPSHOT 191
12.4 QUEST DIAGNOSTICS 195
FIGURE 48 QUEST DIAGNOSTICS: COMPANY SNAPSHOT 195
12.5 TOTAL BRAIN 200
FIGURE 49 TOTAL BRAIN: COMPANY SNAPSHOT 200
12.6 SIGNANT HEALTH 203
12.7 PEARSON 207
FIGURE 50 PEARSON: COMPANY SNAPSHOT 207
12.8 PHILIPS 209
FIGURE 51 PHILIPS: COMPANY SNAPSHOT 209
12.9 MEDAVANTE-PROPHASE 213
12.10 COGNIFIT 215
12.11 ERT 217
12.12 VERASCI 219
12.13 BRAINCHECK 221
12.14 MERITTRAC 222
12.15 BERKE 223
12.16 NEUROTRACK 224
12.17 BRAINWARE 225
12.18 LUMOSITY 226
12.19 THE BRAIN WORKSHOP 227
12.20 IMPACT APPLICATIONS 228
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12.21 STARTUP/SME PROFILES 229
12.21.1 SAVONIX 229
12.21.2 WINTERLIGHT LABS 230
12.21.3 AURAL ANALYTICS 231
12.21.4 UNMIND 231
12.21.5 KERNEL 232
12.21.6 ALTOIDA 232
13 APPENDIX 233
13.1 ADJACENT AND RELATED MARKETS 233
13.1.1 INTRODUCTION 233
13.1.2 COGNITIVE COMPUTING MARKET—GLOBAL FORECAST 2025 233
13.1.2.1 Market definition 233
13.1.2.2 Market overview 233
TABLE 184 GLOBAL COGNITIVE COMPUTING MARKET SIZE AND GROWTH RATE,
2018–2025 (USD MILLION AND Y-O-Y %) 233
13.1.2.2.1 Cognitive computing market, by component 234
TABLE 185 COGNITIVE COMPUTING MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 234
13.1.2.2.2 Cognitive computing market, by business function 234
TABLE 186 COGNITIVE COMPUTING MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 234
13.1.2.2.3 Cognitive computing market, by application 235
TABLE 187 COGNITIVE COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 235
13.1.2.2.4 Cognitive computing market, by technology 235
TABLE 188 COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
2018–2025 (USD MILLION) 235
13.1.2.2.5 Cognitive computing market, by deployment mode 236
TABLE 189 COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 236
13.1.2.2.6 Cognitive computing market, by organization size 236
TABLE 190 COGNITIVE COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 236
13.1.2.2.7 Cognitive computing market, by industry vertical 237
TABLE 191 COGNITIVE COMPUTING MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 237
13.1.2.2.8 Cognitive computing market, by region 237
TABLE 192 COGNITIVE COMPUTING MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 238

13.1.3 GAMIFICATION IN EDUCATION MARKET– GLOBAL FORECAST TO 2023 238
13.1.3.1 Market definition 238
13.1.3.2 Market overview 238
TABLE 193 GLOBAL GAMIFICATION IN EDUCATION MARKET SIZE AND GROWTH RATE, 2016–2023 (USD MILLION AND Y-O-Y %) 238
13.1.3.2.1 Gamification in Education market, by offering 239
TABLE 194 GAMIFICATION IN EDUCATION MARKET SIZE, BY OFFERING,
2016–2023 (USD MILLION) 239
13.1.3.2.2 Gamification in Education market, by deployment mode 239
TABLE 195 GAMIFICATION IN EDUCATION MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 239
13.1.3.2.3 Gamification in Education market, by region 240
TABLE 196 GAMIFICATION IN EDUCATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 240
13.1.4 COGNITIVE SERVICES MARKET– GLOBAL FORECAST TO 2023 240
13.1.4.1 Market definition 240
13.1.4.2 Market overview 240
TABLE 197 GLOBAL COGNITIVE SERVICES MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION AND Y-O-Y %) 240
13.1.4.2.1 Cognitive services market, by technology 241
TABLE 198 COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 241
13.1.4.2.2 Cognitive services market, by service type 241
TABLE 199 COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE,
2016–2023 (USD MILLION) 241
13.1.4.2.3 Cognitive services market, by deployment mode 242
TABLE 200 COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 242
13.1.4.2.4 Cognitive services market, by application 242
TABLE 201 COGNITIVE SERVICES MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 242
13.1.4.2.5 Cognitive services market, by end-user 243
TABLE 202 COGNITIVE SERVICES MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 243
13.1.4.2.6 Cognitive services market, by vertical 243
TABLE 203 COGNITIVE SERVICES MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 243
13.1.4.2.7 Cognitive services market, by region 244
TABLE 204 COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 244

14 APPENDIX 245
14.1 INDUSTRY EXPERTS 245
14.2 DISCUSSION GUIDE 246
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 253
14.4 AVAILABLE CUSTOMIZATIONS 255
14.5 RELATED REPORTS 255
14.6 AUTHOR DETAILS 256

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