In-App Purchase Market by Operating System (Android, iOS and Others), Type (Consumable, Non-Consumable and Subscription) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

アプリ内課金の世界市場2020–2027:機会分析・産業予測

◆タイトル:In-App Purchase Market by Operating System (Android, iOS and Others), Type (Consumable, Non-Consumable and Subscription) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027
◆商品コード:ALD20NV51
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年9月
◆ページ数:268
◆レポート形式:PDF / 英語
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:ICT・メディア
◆販売価格オプション(消費税別)
Single UserUSD5,769 ⇒換算¥599,976見積依頼/購入/質問フォーム
5 UserUSD6,450 ⇒換算¥670,800見積依頼/購入/質問フォーム
Enterprise UserUSD8,995 ⇒換算¥935,480見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
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【レポートの概要】

本調査レポートでは、アプリ内課金の世界市場を調査・分析することにより、イントロダクション、エグゼクティブサマリー、市場概要、オペレーティングシステム別(Android、iOS、その他)分析、オペレーティングシステム別(消耗品、非消耗品、サブスクリプション)分析、アプリカテゴリー別(ゲーム、エンターテインメント・音楽、ヘルス・フィットネス、旅行・ホスピタリティ、小売・E-コマース、教育・学習、その他)分析、地域別分析、企業情報と今後の方向性を明らかに致します。
・イントロダクション
・エグゼクティブサマリー
・市場概要
・アプリ内課金の世界市場規模:オペレーティングシステム別(Android、iOS、その他)
・アプリ内課金の世界市場規模:オペレーティングシステム別(消耗品、非消耗品、サブスクリプション)
・アプリ内課金の世界市場規模:アプリカテゴリー別(ゲーム、エンターテインメント・音楽、ヘルス・フィットネス、旅行・ホスピタリティ、小売・E-コマース、教育・学習、その他)
・アプリ内課金の世界市場規模:地域別
・企業情報

In-app purchase is the process of buying additional features of the applications installed in various different smart devices, mobile phones and others. At the initial phase the application is provided free to the consumer from the developer of the application. The developer then advertises upgrades to the paid version, paid feature unlocks, special items for sale, or even ads other apps and services to anyone who downloads the free version. In addition, many in-app purchases application involves subscriptions model wherein, user need to pay first after downloading the application in order to access the application. Furthermore, various applications developers adopt different types of in-app purchase strategies such as sent relevant push notification, deliver triggered in-app messages, make time sensitive offers and others to increase the customers of the application.
Increase in smartphone users across the globe and technological advancement in smart phones drive the growth of the market. In addition, rise in use of various promotional strategies and offers such as loyalty programs and increase in data usage & internet penetration across the globe fuel the growth of the market. Moreover, digital illiteracy and limited digital infrastructure and uncertainty of enterprises in developing their own applications hamper the growth of the market. Furthermore, addition of new games and ongoing innovation in technology and surge in expenditure on digital advertisement are expected to provide lucrative opportunity for the market expansion during the forecast period.

The global in-app purchase market is segmented on the basis of operating system, type, app category and region. In terms of operating system, it is fragmented into android, iOS and others. By type, it is segregated into consumable, non-consumable and subscription. As per app category, it is divided into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the in-app purchase market analysis Apple Inc., Disney, Google LLC, King Limited, Netflix, Inc., Rakuten, Inc., Sony Corporation, Spotify Technology S.A, Tencent Holding Limited, and Tinder. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Key Benefits for Stakeholders
• The study presents an in-depth analysis of the global in-app purchase market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information about key drivers, restraints, opportunities and their impact analysis of the global in-app purchase market share.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
• The quantitative analysis of the market from 2020 to 2027 is provided to determine the market potential.

Key Market Segments
By Operating System
• Android
• iOS
• Others

By Type
• Consumable
• Non-Consumable
• Subscription

By App Category
• Gaming
• Entertainment & Music
• Health & Fitness
• Travel & Hospitality
• Retail & E-Commerce
• Education & Learning
• Others

By Region
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Italy
o Spain
o Netherlands
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o South Korea
o Australia
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
KEY MARKET PLAYERS
• Apple Inc.
• Disney
• Google LLC
• King Limited
• Netflix, Inc.
• Rakuten, Inc.
• Sony Corporation
• Spotify Technology S.A.
• Tencent Holding Limited
• Tinder

【レポートの目次】

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping global in-app purchase market
3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Low data tariffs along with increase in smartphone penetration
3.3.1.2.Rise in in-app purchase payments in developing countries
3.3.1.3.Increase in data usage & internet penetration

3.3.2.Restraints

3.3.2.1.Digital illiteracy and limited digital infrastructure

3.3.3.Opportunity

3.3.3.1.Surge in expenditure on digital advertisement.
3.3.3.2.Surge in demand for fast and hassle-free transaction service

3.1.COVID-19 impact analysis on in-app purchase market

3.1.1.Impact on market size
3.1.2.Consumer trends, preferences, and budget impact
3.1.3.Regulatory framework
3.1.4.Economic impact
3.1.5.Strategies to tackle negative impact
3.1.6.Opportunity window

CHAPTER 4:GLOBAL IN-APP PURCHASE MARKET, BY OPREATING SYSTEM

4.1.Overview
4.2.Android

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.iOS

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

CHAPTER 5:GLOBAL IN-APP PURCHASE MARKET, BY OPREATING SYSTEM

5.1.Overview
5.2.Consumable

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.Non-Consumable

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Subscription

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

CHAPTER 6:GLOBAL IN-APP PURCHASE MARKET, BY APP CATEGORY

6.1.Overview
6.2.Gaming

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis by country

6.3.Entertainment & music

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis by country

6.4.Health & fitness

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis by country

6.5.Travel & hospitality

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis by country

6.6.Retail & e-commerce

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis by country

6.7.Education & learning

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis by country

6.8.Others

6.8.1.Key market trends, growth factors, and opportunities
6.8.2.Market size and forecast, by region
6.8.3.Market analysis by country

CHAPTER 7:GLOBAL IN-APP PURCHASE MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors and opportunities
7.2.2.Market analysis by operating system
7.2.3.Market analysis by type
7.2.4.Market analysis by app category
7.2.5.Market analysis by Country.

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by operating system
7.2.5.1.2.Market size and forecast, by type
7.2.5.1.3.Market size and forecast, app category

7.2.5.2.CANADA

7.2.5.2.1.Market size and forecast, by operating system
7.2.5.2.2.Market size and forecast, by type
7.2.5.2.3.Market size and forecast, app category

7.3.Europe

7.3.1.Key market trends, growth factors and opportunities
7.3.2.Market analysis by operating system
7.3.3.Market analysis by type
7.3.4.Market analysis by app category
7.3.5.Market analysis by Country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by operating system
7.3.5.1.2.Market size and forecast, by type
7.3.5.1.3.Market size and forecast, app category

7.3.5.2.GERMANY

7.3.5.2.1.Market size and forecast, by operating system
7.3.5.2.2.Market size and forecast, by type
7.3.5.2.3.Market size and forecast, app category

7.3.5.3.FRANCE

7.3.5.3.1.Market size and forecast, by operating system
7.3.5.3.2.Market size and forecast, by type
7.3.5.3.3.Market size and forecast, app category

7.3.5.4.ITALY

7.3.5.4.1.Market size and forecast, by operating system
7.3.5.4.2.Market size and forecast, by type
7.3.5.4.3.Market size and forecast, app category

7.3.5.5.SPAIN

7.3.5.5.1.Market size and forecast, by operating system
7.3.5.5.2.Market size and forecast, by type
7.3.5.5.3.Market size and forecast, app category

7.3.5.6.NETHERLANDS

7.3.5.6.1.Market size and forecast, by operating system
7.3.5.6.2.Market size and forecast, by type
7.3.5.6.3.Market size and forecast, app category

7.3.5.7.REST OF EUROPE

7.3.5.7.1.Market size and forecast, by operating system
7.3.5.7.2.Market size and forecast, by type
7.3.5.7.3.Market size and forecast, app category

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market analysis by operating system
7.4.3.Market analysis by type
7.4.4.Market analysis by app category
7.4.5.Market analysis by Country

7.4.5.1.CHINA

7.4.5.1.1.Market size and forecast, by operating system
7.4.5.1.2.Market size and forecast, by type
7.4.5.1.3.Market size and forecast, app category

7.4.5.2.SOUTH KOREA

7.4.5.2.1.Market size and forecast, by operating system
7.4.5.2.2.Market size and forecast, by type
7.4.5.2.3.Market size and forecast, app category

7.4.5.3.JAPAN

7.4.5.3.1.Market size and forecast, by operating system
7.4.5.3.2.Market size and forecast, by type
7.4.5.3.3.Market size and forecast, app category

7.4.5.4.AUSTRALIA

7.4.5.4.1.Market size and forecast, by operating system
7.4.5.4.2.Market size and forecast, by type
7.4.5.4.3.Market size and forecast, app category

7.4.5.5.INDIA

7.4.5.5.1.Market size and forecast, by operating system
7.4.5.5.2.Market size and forecast, by type
7.4.5.5.3.Market size and forecast, app category

7.4.5.6.REST OF ASIA-PACIFIC

7.4.5.6.1.Market size and forecast, by operating system
7.4.5.6.2.Market size and forecast, by type
7.4.5.6.3.Market size and forecast, app category

7.5.LAMEA

7.5.1.Key market trends, growth factors and opportunities
7.5.2.Market analysis by operating system
7.5.3.Market analysis by type
7.5.4.Market analysis by app category
7.5.5.Market analysis by country

7.5.5.1.LATIN AMERICA

7.5.5.1.1.Market size and forecast, by operating system
7.5.5.1.2.Market size and forecast, by type
7.5.5.1.3.Market size and forecast, app category

7.5.5.2.MIDDLE EAST

7.5.5.2.1.Market size and forecast, by operating system
7.5.5.2.2.Market size and forecast, by type
7.5.5.2.3.Market size and forecast, app category

7.5.5.3.AFRICA

7.5.5.3.1.Market size and forecast, by operating system
7.5.5.3.2.Market size and forecast, by type
7.5.5.3.3.Market size and forecast, app category

CHAPTER 8:COMPANY PROFILE

8.1.APPLE INC.

8.1.1.Company overview
8.1.2.Key Executives
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.R&D Expenditure
8.1.6.Business performance
8.1.7.Key strategic moves and developments

8.2.GOOGLE LLC

8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.R&D Expenditure
8.2.6.Business performance
8.2.7.Key strategic moves and developments

8.3.King Ltd. (Acquired by Activision)

8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Operating business segments
8.3.5.Product portfolio
8.3.6.Business performance

8.4.The Walt Disney Company

8.4.1.Company overview
8.4.2.Key executives
8.4.3.Company snapshot
8.4.4.Operating business segments
8.4.5.Product portfolio
8.4.6.Business performance
8.4.7.Key strategic moves and developments

8.5.NETFLIX, INC.

8.5.1.Company overview
8.5.2.Key executive
8.5.3.Company snapshot
8.5.4.Product portfolio
8.5.5.R&D expenditure
8.5.6.Business performance
8.5.7.Key strategic moves and developments

8.6.RAKUTEN, INC.

8.6.1.Company overview
8.6.2.Key executive
8.6.3.Company snapshot
8.6.4.Product portfolio
8.6.5.Business performance
8.6.6.Key strategic moves and developments

8.7.SONY CORPORATION

8.7.1.Company overview
8.7.2.Key executive
8.7.3.Company snapshot
8.7.4.Operating business segments
8.7.5.Product portfolio
8.7.6.R&D expenditure
8.7.7.Business performance
8.7.8.Key strategic moves and developments

8.8.SPOTIFY TECHNOLOGY S.A.

8.8.1.Company overview
8.8.2.Key executive
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.5.Product portfolio
8.8.6.R&D expenditure
8.8.7.Business performance

8.9.TENCENT HOLDINGS LTD.

8.9.1.Company overview
8.9.2.Key executive
8.9.3.Company snapshot
8.9.4.Operating business segments
8.9.5.Product portfolio
8.9.6.Business performance
8.9.7.Key strategic moves and developments

8.10.TINDER

8.10.1.Company overview
8.10.2.Key Executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 02.IN-APP PURCHASE MARKET REVENUE FOR ANDROID, BY REGION, 2019–2027 ($MILLION)
TABLE 03.IN-APP PURCHASE MARKET REVENUE FOR IOS, BY REGION, 2019–2027 ($MILLION)
TABLE 04.IN-APP PURCHASE MARKET REVENUE FOR OTHERS, BY REGION, 2019–2027 ($MILLION)
TABLE 05.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 06.IN-APP PURCHASE MARKET REVENUE FOR CONSUMABLE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.IN-APP PURCHASE MARKET REVENUE FOR NON-CONSUMABLE, BY REGION, 2019–2027 ($MILLION)
TABLE 08.IN-APP PURCHASE MARKET REVENUE FOR SUBSCRIPTION, BY REGION, 2019–2027 ($MILLION)
TABLE 09.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019-2027 ($MILLION)
TABLE 10.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR GAMING, BY REGION, 2019–2027 ($MILLION)
TABLE 11.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR ENTERTAINMENT & MUSIC, BY REGION, 2019–2027 ($MILLION)
TABLE 12.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR HEALTH & FITNESS, BY REGION, 2019–2027 ($MILLION)
TABLE 13.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR TRAVEL & HOSPITALITY, BY REGION, 2019–2027 ($MILLION)
TABLE 14.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR RETAIL & E-COMMERCE, BY REGION, 2019–2027 ($MILLION)
TABLE 15.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR EDUCATION & LEARNING, BY REGION, 2019–2027 ($MILLION)
TABLE 16.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR OTHERS, BY REGION, 2019–2027 ($MILLION)
TABLE 17.IN-APP PURCHASE MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 18.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 19.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 20.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 21.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 22.U.S. IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 23.U.S. IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 24.U.S. IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 25.CANADA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 26.CANADA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 27.CANADA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 28.EUROPE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 29.EUROPE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 30.EUROPE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 31.EUROPE IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 32.UK IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 33.UK IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 34.UK IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 35.GERMANY IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 36.GERMANY IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 37.GERMANY IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 38.FRANCE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 39.FRANCE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 40.FRANCE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 41.ITALY IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 42.ITALY IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 43.ITALY IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 44.SPAIN IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 45.SPAIN IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 46.SPAIN IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 47.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 48.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 49.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 50.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 51.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 52.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 53.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 54.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 55.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 56.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 57.CHINA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 58.CHINA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 59.CHINA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 60.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 61.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 62.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 63.JAPAN IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 64.JAPAN IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 65.JAPAN IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 66.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 67.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 68.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 69.INDIA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 70.INDIA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 71.INDIA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 72.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 73.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 74.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 75.LAMEA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 76.LAMEA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2019–2027 ($MILLION)
TABLE 77.LAMEA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019–2027 ($MILLION)
TABLE 78.LAMEA IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 79.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 80.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 81.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 82.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 83.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 84.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 85.AFRICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 2019–2027 ($MILLION)
TABLE 86.AFRICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 2018–2026 ($MILLION)
TABLE 87.AFRICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2018–2026 ($MILLION)
TABLE 88.APPLE INC.: KEY EXECUTIVES
TABLE 89.APPLE INC.: COMPANY SNAPSHOT
TABLE 90.APPLE INC.: PRODUCT PORTFOLIO
TABLE 91.GOOGLE LLC: KEY EXECUTIVES
TABLE 92.GOOGLE INC.: COMPANY SNAPSHOT
TABLE 93.GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 94.COR FINANCIAL SOLUTION LIMITED: KEY EXECUTIVES
TABLE 95.COR FINANCIAL SOLUTION LIMITED: COMPANY SNAPSHOT
TABLE 96.FIS: OPERATING SEGMENTS
TABLE 97.KING LTD.: PRODUCT PORTFOLIO
TABLE 98.THE WALT DISNEY COMPANY: KEY EXECUTIVES
TABLE 99.THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
TABLE 100.THE WALT DISNEY COMPANY: OPERATING SEGMENTS
TABLE 101.THE WALT DISNEY COMPANY: PRODUCT PORTFOLIO
TABLE 102.NETFLIX, INC.: KEY EXECUTIVE
TABLE 103.NETFLIX, INC.: COMPANY SNAPSHOT
TABLE 104.NETFLIX, INC.: PRODUCT PORTFOLIO
TABLE 105.NETFLIX, INC.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 106.NETFLIX, INC.: NET SALES, 2017–2019 ($MILLION)
TABLE 107.RAKUTEN, INC.: KEY EXECUTIVE
TABLE 108.RAKUTEN, INC.: COMPANY SNAPSHOT
TABLE 109.RAKUTEN, INC.: PRODUCT PORTFOLIO
TABLE 110.RAKUTEN, INC.: NET SALES, 2017–2019 ($MILLION)
TABLE 111.SONY CORPORATION: KEY EXECUTIVE
TABLE 112.SONY CORPORATION: COMPANY SNAPSHOT
TABLE 113.SONY CORPORATION: OPERATING SEGMENTS
TABLE 114.SONY CORPORATION: PRODUCT PORTFOLIO
TABLE 115.SONY CORPORATION: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 116.SONY CORPORATION: NET SALES, 2017–2019 ($MILLION)
TABLE 117.SPOTIFY TECHNOLOGY S.A.: KEY EXECUTIVE
TABLE 118.SPOTIFY TECHNOLOGY S.A.: COMPANY SNAPSHOT
TABLE 119.SPOTIFY TECHNOLOGY S.A.: OPERATING SEGMENTS
TABLE 120.SPOTIFY TECHNOLOGY S.A.: PRODUCT PORTFOLIO
TABLE 121.SPOTIFY TECHNOLOGY S.A.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 122.SPOTIFY TECHNOLOGY S.A.: NET SALES, 2017–2019 ($MILLION)
TABLE 123.TENCENT HOLDINGS LTD.: KEY EXECUTIVE
TABLE 124.TENCENT HOLDINGS LTD.: COMPANY SNAPSHOT
TABLE 125.TENCENT HOLDINGS LTD.: OPERATING SEGMENTS
TABLE 126.TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 127.TENCENT HOLDINGS LTD.: NET SALES, 2017–2019 ($MILLION)
TABLE 128.TINDER: KEY EXECUTIVES
TABLE 129.TINDER: COMPANY SNAPSHOT
TABLE 130.TINDER: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL IN-APP PURCHASE MARKET, 2019–2027
FIGURE 03.GLOBAL IN-APP PURCHASE MARKET, BY REGION, 2019–2027
FIGURE 04.IN-APP PURCHASE MARKET: TOP IMPACTING FACTOR
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 08.MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 09.MODERATE -TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 10.LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 11.GLOBAL IN-APP PURCHASE MARKET, BY OPERATING SYSTEM, 2019–2027
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR ANDROID, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR IOS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.GLOBAL IN-APP PURCHASE MARKET, BY TYPE, 2019–2027
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR CONSUMABLE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR NON-CONSUMABLE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR SUBSCRIPTION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019-2027
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR GAMING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR ENTERTAINMENT & MUSIC, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR HEALTH & FITNESS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR TRAVEL & HOSPITALITY, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR EDUCATION & LEARNING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.U.S. IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 28.CANADA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 29.UK IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 30.GERMANY IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 31.FRANCE IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 32.ITALY IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 33.SPAIN IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 34.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 35.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.CHINA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 37.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 38.JAPAN IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 39.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 40.INDIA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 41.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 42.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 43.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 44.AFRICA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 45.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 46.APPLE INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 47.APPLE INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 48.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 49.ALPHABET INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 50.ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 51.ALPHABET INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 52.KING LTD.: REVENUE, 2017–2019 ($MILLION)
FIGURE 53.KING LTD.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 54.KING LTD.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 55.THE WALT DISNEY COMPANY: REVENUE, 2017–2019 ($MILLION)
FIGURE 56.THE WALT DISNEY COMPANY: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 57.THE WALT DISNEY COMPANY: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 58.NETFLIX, INC.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 59.NETFLIX, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 60.NETFLIX, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 61.RAKUTEN, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 62.RAKUTEN, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 63.RAKUTEN, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 64.SONY CORPORATION: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 65.SONY CORPORATION: NET SALES, 2017–2019 ($MILLION)
FIGURE 66.SONY CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 67.SONY CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 68.SPOTIFY TECHNOLOGY S.A.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 69.SPOTIFY TECHNOLOGY S.A.: NET SALES, 2017–2019 ($MILLION)
FIGURE 70.SPOTIFY TECHNOLOGY S.A.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 71.SPOTIFY TECHNOLOGY S.A.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 72.TENCENT HOLDINGS LTD.: NET SALES, 2017–2019 ($MILLION)
FIGURE 73.TENCENT HOLDINGS LTD.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 74.TENCENT HOLDINGS LTD.: REVENUE SHARE BY REGION, 2019 (%)



★調査レポート[アプリ内課金の世界市場2020–2027:機会分析・産業予測] ( In-App Purchase Market by Operating System (Android, iOS and Others), Type (Consumable, Non-Consumable and Subscription) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027 / ALD20NV51) 販売に関する免責事項
[アプリ内課金の世界市場2020–2027:機会分析・産業予測] ( In-App Purchase Market by Operating System (Android, iOS and Others), Type (Consumable, Non-Consumable and Subscription) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027 / ALD20NV51) についてEメールでお問い合わせ


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