Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Industry Vertical, and Region - Global Forecast to 2025

モバイルアプリ及びウェブ分析の世界市場予測(〜2025):コンポーネント別(ソリューション、サービス)、ソリューション別(データ分析、データディスカバリー)、用途別(コンテンツマーケティング、マーケティングオートメーション)、展開別、産業別、地域別

◆タイトル:Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Industry Vertical, and Region - Global Forecast to 2025
◆商品コード:TC 7723
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年8月31日
◆ページ数:286
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:IT
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【レポートの概要】

Marketsandmarkets社はモバイルアプリ及びウェブ分析の世界市場が2020年69億ドルから2025年157億ドルまで、年平均17.9%成長すると予測しています。本調査レポートでは、モバイルアプリ及びウェブ分析の世界市場を調査・分析することで、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場動向及び産業トレンド、新型コロナウイルス影響、コンポーネント別(ソリューション、サービス)分析、用途別(モバイル広告・マーケティング分析、検索エンジン追跡・ランキング、ヒートマップ分析、マーケティングオートメーション、コンテンツマーケティング)分析、展開別(オンプレミス、クラウド)分析、組織規模別(中小企業、大企業)分析、産業別(企業ユースケース、金融、医療・ライフサイエンス、小売・電子取引、旅行・ホスピタリティ)分析、地域別分析、競争状況、企業評価マトリックス及び企業情報、隣接市場など、今後の市場展望をまとめております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場動向及び産業トレンド
・モバイルアプリ及びウェブ分析の市場に対する新型コロナウイルス影響
・モバイルアプリ及びウェブ分析の世界市場規模:コンポーネント別(ソリューション、サービス)
・モバイルアプリ及びウェブ分析の世界市場規模:用途別(モバイル広告・マーケティング分析、検索エンジン追跡・ランキング、ヒートマップ分析、マーケティングオートメーション、コンテンツマーケティング)
・モバイルアプリ及びウェブ分析の世界市場規模:展開別(オンプレミス、クラウド)
・モバイルアプリ及びウェブ分析の世界市場規模:組織規模別(中小企業、大企業)
・モバイルアプリ及びウェブ分析の世界市場規模:産業別(企業ユースケース、金融、医療・ライフサイエンス、小売・電子取引、旅行・ホスピタリティ)
・モバイルアプリ及びウェブ分析の世界市場規模:地域別
・競争状況
・企業評価マトリックス及び企業情報
・隣接市場

“Increasing focus on remote monitoring for the work from home initiatives are set to drive the mobile apps and web analytics market.”
The global mobile apps and web analytics market size is projected to grow from USD 6.9billion in 2020 to USD 15.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period.Increasing focus on enhancing customer experience to achieve a unified view and offer personalized customer experience would drive the adoption of mobile apps and web analytics solutions. Rising need for competitive differentiation, and growing use of mobile apps due to COVID-19 pandemic,are also expected to drive the market growth. However, complexity of data synchronization is one of the factors hindering the market growth. The objective of the report is to define, describe, and forecast the mobile apps and web analytics market size based on component, solutions, applications, organization size, deployment mode, industry vertical, and region.
In a short time, the COVID-19 outbreak has affected markets and customers’ behavior and is making a substantial impact on economies and societies. With offices, educational institutions, and manufacturing facilities shutting down for an indefinite period; major sports and events being postponed; and work-from-home and social distancing policies in effect, businesses are increasingly looking for technologies to help them sail through these difficult times. The COVID-19 pandemic is impacting businesses across the globe. Analytics companies are trying to fight this pandemic by keeping their assets online and ensuring the privacy and security of data across networks..

“Marketing Automation: The fastest-growing segmentof the mobile apps and web analytics market, by application”
The mobile apps and web analytics market, based on applicationsmobile advertising and marketinganalytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance and advertising optimization and others (customer churn analysis and brand management).Marketing automation equips brands with the technology, capabilities, and insights they need to understand and interact with their customers meaningfully, at scale, and in real time. Used properly, it can become an engine of mobile apps and web that moves a brand toward customer-centricity; this simply could not happen without data consolidation, given the complexity of omnichannel, digital communication.Using marketing automation tactics, businesses can stay on top of their marketing activities while effectively targeting customers with pre-programmed or automatically triggered messages across email, web, and social networks.

“Healthcare and Life Sciences: The largest growing vertical segment of the mobile apps and web analytics market.”
The current pandemic situation caused by novel coronavirus has been one of the greatest catalysts in the proliferation of the AI in Healthcare. Extensive technology use cases that are emerging across drug discovery, illness diagnosis, and virus tracking will drive the ever-growing market of AI even in the post-pandemic period.The healthcare and life sciences industry vertical seeks to adopt the right solutions and technologies to engage with patients in a better way. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve the overall experience of patients. The solutions help in building patient loyalty, while they also help in improving organizational efficiency. The increased customer usage of digital devices, such as smartphones, tablets, wearables, blood pressure monitors, and EHR apps has increased the growth of data generation, which has resulted in the growing adoption of mobile apps and web analytics solutions.

“APAC: Thefastest growingregion in the mobile apps and web analytics market.”
The growing digitalization across the APAC region to deal with a massive amount of data would drive the adoption of mobile apps and web analytics platform in the region. APAC has witnessed advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period. APAC is taking aggressive initiatives to leverage the IT infrastructure, enabling commercial users to adopt cutting-edge technologies. Many organizations, active in IoT, are from this region, such as Shenzhen, Samsung, and Hitachi. Certainly, the size of the potential market and local activity are attracting international organizations to focus IoT initiatives in the region.

Breakdown of primaries
The studies contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
 By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
 By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%
 By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, and Latin America: 5%

Themobile apps and web analytics market is dominated by a few globally established players such as Microsoft (US) Google (US) Oracle (US) IBM (US), Salesforce (US), Adobe (US), SAP (Germany), TIBCO Software (US), Micro Focus (US), SAS Institute (US), Teradata (US) AWS (US), Splunk (US), MicroStrategy (US), AT Internet (France), Webtrends (US), comScore (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (US), Qlik (US), Flurry, Inc. (US), Cooladata (US), Countly (UK), MobileBridge (Netherlands), AppsFlyer (US), and UXCam (US).

Research Coverage
The report segments the mobile apps and web analytics market and forecasts its size, by volume and value, based on region (North America, Europe, APAC, MEA and Latin America), component (solutions and services), services (managed services and professional services), by soluton (data analytics, data visualization, data discovery, and data management), by application (mobile advertising and marketinganalytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance and advertising optimization and others), by organization size (SMEs and large enterprises), by deployment mode (cloud and on-premises), and by industry vertical (BFSI, healthcare and life sciences, retail and eCommerce, travel and hospitality, media and advertisement, government, telecom and IT, transportation and logistics, others).
The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the mobile apps and web analytics market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall mobile apps and web analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 32
1.1 INTRODUCTION TO COVID-19 32
1.2 COVID-19 HEALTH ASSESSMENT 32
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 32
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 33
1.3 COVID-19 ECONOMIC ASSESSMENT 34
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 34
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 35
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 35
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 36
1.4 OBJECTIVES OF THE STUDY 37
1.5 MARKET DEFINITION 37
1.5.1 INCLUSIONS AND EXCLUSIONS 38
TABLE 1 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 38
1.6 MARKET SCOPE 39
1.6.1 MARKET SEGMENTATION 39
1.6.2 REGIONS COVERED 40
1.6.3 YEARS CONSIDERED FOR THE STUDY 40
1.7 CURRENCY CONSIDERED 41
TABLE 2 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 41
1.8 STAKEHOLDERS 41
2 RESEARCH METHODOLOGY 42
2.1 RESEARCH DATA 42
FIGURE 6 MOBILE APPS AND WEB ANALYTICS MARKET: RESEARCH DESIGN 42
2.1.1 SECONDARY DATA 43
2.2 MARKET BREAKUP AND DATA TRIANGULATION 43
FIGURE 7 DATA TRIANGULATION 43
2.2.1 PRIMARY DATA 44
2.2.1.1 Key industry insights 44
TABLE 3 PRIMARY INTERVIEWS 44
2.2.1.2 Breakup of primary profiles 45
2.3 MARKET SIZE ESTIMATION 45
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY -APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE MOBILE APPS AND WEB ANALYTICS MARKET 45
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY -APPROACH 2 – BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE MOBILE APPS AND WEB ANALYTICS MARKET 46
FIGURE 10 MOBILE APPS AND WEB ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 47
2.3.1 TOP-DOWN APPROACH 47
2.4 IMPLICATIONS OF COVID-19 ON THE MOBILE APPS AND WEB ANALYTICS MARKET 48
FIGURE 11 QUARTERLY IMPACT OF COVID-19 DURING 2020-2021 48
2.4.1 BOTTOM-UP APPROACH 49
2.5 MARKET FORECAST 50
TABLE 4 FACTOR ANALYSIS 50
TABLE 5 IMPACT OF COVID-19 51
2.6 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 51
FIGURE 12 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE 51
2.7 ASSUMPTIONS FOR THE STUDY 52
2.8 LIMITATIONS OF THE STUDY 53
3 EXECUTIVE SUMMARY 54
TABLE 6 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y %) 55
TABLE 7 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 55
FIGURE 13 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT 56
FIGURE 14 MOBILE APPS AND WEB ANALYTICS MARKET, BY SOLUTION 56
FIGURE 15 MOBILE APPS AND WEB ANALYTICS MARKET, BY SERVICE 56
FIGURE 16 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE 57
FIGURE 17 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE 57
FIGURE 18 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION 57
FIGURE 19 MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL 58
FIGURE 20 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 58
4 PREMIUM INSIGHTS 59
4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE APPS AND WEB ANALYTICS MARKET 59
FIGURE 21 RISING NEED FOR COMPETITIVE DIFFERENTIATION DRIVING THE ADOPTION OF MOBILE APPS AND WEB ANALYTICS 59
4.2 MOBILE APPS AND WEB ANALYTICS MARKET: TOP THREE APPLICATIONS 59
FIGURE 22 SEARCH ENGINE TRACKING AND RANKING SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 59
4.3 MOBILE APPS AND WEB ANALYTICS MARKET: BY REGION 60
FIGURE 23 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020 60
4.4 MOBILE APPS AND WEB ANALYTICS MARKET IN NORTH AMERICA, BY SOLUTION AND APPLICATION 60
FIGURE 24 DATA ANALYTICS AND SEARCH ENGINE TRACKING AND RANKING SEGMENTS TO ACCOUNT FOR THE HIGHEST SHARES IN THE MOBILE APPS AND WEB ANALYTICS MARKET IN 2020 60
5 MARKET OVERVIEW AND INDUSTRY TRENDS 61
5.1 INTRODUCTION 61
5.2 MARKET DYNAMICS 61
FIGURE 25 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MOBILE APPS AND WEB ANALYTICS MARKET 62
5.2.1 DRIVERS 62
5.2.1.1 Increasing focus on enhancing customer experience 62
5.2.1.2 Growing trend of digitalization 63
5.2.1.3 Rising need for competitive differentiation 63
5.2.2 RESTRAINTS 63
5.2.2.1 Complexity of data synchronization 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Increasing demand for analyzing large voluminous data 64
5.2.3.2 Growing use of mobile apps due to COVID-19 pandemic 64
5.2.4 CHALLENGES 64
5.2.4.1 Privacy and security concerns due to disconnect between consumers and businesses 64
TABLE 8 MOBILE APPS AND WEB ANALYTICS MARKET: ANALYSIS OF DRIVERS AND OPPORTUNITIES IN THE COVID-19 ERA 65
TABLE 9 MOBILE APPS AND WEB ANALYTICS MARKET: ANALYSIS OF CHALLENGES AND RESTRAINTS IN THE COVID-19 ERA 66
5.2.5 CUMULATIVE GROWTH ANALYSIS 66
5.3 ADJACENT MARKETS 67
TABLE 10 ADJACENT MARKETS TO MOBILE APPS AND WEB ANALYTICS MARKET 67
5.4 USE CASES 67
5.4.1 DEAKIN UNIVERSITY ATTRACTS STUDENTS WITH PERSONALIZED JOURNEYS CREATED USING ADOBE EXPERIENCE CLOUD 67
5.4.2 TERADATA HELPED PG&E UTILITY PROVIDER TO CATER TO DIVERSE CUSTOMERS WITH SPECIFIC NEEDS 68
5.4.3 LEADING CONSUMER GOODS COMPANY BUILT ACTIONABLE MEDIA MIX USING VETRO PRODUCTS 68
5.4.4 CORT ADOPTED ADOBE ANALYTICS SOLUTION TO REACH KEY DEMOGRAPHIC CUSTOMERS 69
5.4.5 G2 GAINS ACTIONABLE INSIGHTS INTO USER BEHAVIOR WITH AMPLITUDE 69
5.4.6 FINSERVE INCREASED APP ADOPTION AND APP STORE RATINGS BY LEVERAGING UPLAND LOCALYTICS’ DIGITAL EXPERTISE AND PERSONALIZATION CAPABILITIES 70
5.5 VALUE CHAIN ANALYSIS 70
FIGURE 26 VALUE CHAIN ANALYSIS 70
5.6 PATENT ANALYSIS 71
5.6.1 PATENTS FILED: MOBILE APPS AND WEB ANALYTICS, BY INDUSTRY VERTICAL, 2019–2020 71
5.7 REGULATORY IMPLICATIONS 72
5.7.1 GENERAL DATA PROTECTION REGULATION 72
5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996 72
5.7.3 SECURITIES AND EXCHANGE COMMISSION 73
5.7.4 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW 73
5.7.5 DODD–FRANK WALL STREET REFORM AND CONSUMER PROTECTION ACT 73
5.7.6 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD 73
5.7.7 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 73
5.7.8 CALIFORNIA CONSUMER PRIVACY ACT 74
5.7.9 ISO/IEC JTC 1 74
5.7.9.1 ISO/IEC JTC 1/SWG 5 74
5.7.9.2 ISO/IEC JTC 1/SC 31 74
5.7.9.3 ISO/IEC JTC 1/SC 27 74
5.7.9.4 ISO/IEC JTC 1/WG 7 Sensors 74
5.7.10 INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS STANDARDS ASSOCIATION 75
5.7.11 EUROPEAN COMMITTEE FOR STANDARDIZATION/INTERNATIONAL STANDARDIZATION ORGANIZATION 75
5.7.12 EUROPEAN COMMITTEE FOR STANDARDIZATION/ EUROPEAN COMMITTEE FOR ELECTROTECHNICAL STANDARDIZATION 75
5.7.13 EUROPEAN TECHNICAL STANDARDS INSTITUTE 75
5.7.14 INTERNATIONAL TELECOMMUNICATION UNION – TELECOMMUNICATION STANDARDIZATION SECTOR 75
5.7.15 EUROPEAN MARKET INFRASTRUCTURE REGULATION 75
5.7.16 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE 76
5.7.17 SARBANES-OXLEY ACT OF 2002 76
5.7.18 PERSONAL DATA PROTECTION ACT 76
5.8 ECOSYSTEM 77
5.9 TECHNOLOGY ANALYSIS AND TRENDS 77
5.9.1 SMART WEARABLES 77
5.9.2 IOT AND SMART OBJECTS 78
5.9.3 MCOMMERCE 78
5.9.4 MOTION AND LOCATION SENSING 78
5.9.5 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 79
5.9.6 CHATBOTS 79
5.9.7 AUGMENT REALITY AND VIRTUAL REALITY 79
5.9.8 BEACON TECHNOLOGY 80
5.9.9 WIRELESS 5G NETWORK 80
5.9.10 CLOUD PLATFORM STORAGE/CLOUD COMPUTING 80
5.9.11 ENTERPRISE APPS 81
5.9.12 EDGE COMPUTING 81
5.10 PRICING ANALYSIS 82
6 MOBILE APPS AND WEB ANALYTICS MARKET: COVID-19 IMPACT 83
FIGURE 27 MOBILE APPS AND WEB ANALYTICS MARKET TO DECLINE DURING
2020- 2021 83
7 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT 85
7.1 INTRODUCTION 86
FIGURE 28 SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 86
TABLE 11 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 86
TABLE 12 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 87
7.2 SOLUTIONS 87
7.2.1 SOLUTIONS: COVID-19 IMPACT 87
7.2.2 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 87
TABLE 13 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 88
TABLE 14 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 88
FIGURE 29 DATA ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 89
TABLE 15 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) 89
TABLE 16 SOLUTIONS: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2019–2025 (USD MILLION) 89
7.2.3 DATA ANALYTICS 90
7.2.4 DATA DISCOVERY 90
7.2.5 DATA VISUALIZATION 91
7.2.6 DATA MANAGEMENT 91
7.3 SERVICES 91
7.3.1 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 91
FIGURE 30 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 92
TABLE 17 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) 92
TABLE 18 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY TYPE, 2019–2025 (USD MILLION) 92
TABLE 19 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 93
TABLE 20 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 93
7.3.2 MANAGED SERVICES 93
7.3.3 PROFESSIONAL SERVICES 94
7.3.3.1 Consulting 94
7.3.3.2 Support and maintenance 94
7.3.3.3 Deployment and integration 94

8 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION 95
8.1 INTRODUCTION 96
8.1.1 APPLICATIONS: COVID-19 IMPACT 96
8.1.2 APPLICATIONS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 97
FIGURE 31 MARKETING AUTOMATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 97
TABLE 21 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 98
TABLE 22 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 98
8.2 MOBILE ADVERTISING AND MARKETING ANALYTICS 99
8.3 SEARCH ENGINE TRACKING AND RANKING 99
8.4 HEAT MAP ANALYTICS 100
8.5 MARKETING AUTOMATION 100
8.6 CONTENT MARKETING 101
8.7 SOCIAL MEDIA MANAGEMENT 101
8.8 EMAIL MARKETING 101
8.9 IN-APP AND WEB BEHAVIORAL ANALYSIS 101
8.10 APPLICATION PERFORMANCE AND ADVERTISING OPTIMIZATION 102
8.11 OTHERS 102
9 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE 103
9.1 INTRODUCTION 104
9.1.1 DEPLOYMENT MODE: COVID-19 IMPACT 104
9.1.2 DEPLOYMENT MODE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 104
FIGURE 32 CLOUD SEGMENT TO WITNESS A HIGHER CAGR DURING THE FORECAST PERIOD 105
TABLE 23 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 105
TABLE 24 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 105
9.2 ON-PREMISES 106
TABLE 25 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 106
TABLE 26 ON-PREMISES: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 106
9.3 CLOUD 107
TABLE 27 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 107
TABLE 28 CLOUD: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 107

10 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE 108
10.1 INTRODUCTION 109
10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 109
10.1.2 ORGANIZATION SIZE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 109
FIGURE 33 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 110
TABLE 29 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 110
TABLE 30 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 110
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 111
10.3 LARGE ENTERPRISES 111
11 MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL 112
11.1 INTRODUCTION 113
11.2 MOBILE APPS AND WEB ANALYTICS: ENTERPRISE USE CASES 113
11.2.1 INDUSTRY VERTICALS: COVID-19 IMPACT 114
11.2.2 INDUSTRY VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 114
FIGURE 34 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 115
TABLE 31 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 115
TABLE 32 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 116
11.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 116
TABLE 33 BANKING, FINANCIAL SERVICES, AND INSURANCE: USE CASES 117
11.4 HEALTHCARE AND LIFE SCIENCES 118
TABLE 34 HEALTHCARE AND LIFE SCIENCES: USE CASES 118
11.5 RETAIL AND ECOMMERCE 119
TABLE 35 RETAIL AND ECOMMERCE: USE CASES 119
11.6 TRAVEL AND HOSPITALITY 120
TABLE 36 TRAVEL AND HOSPITALITY: USE CASES 120
11.7 GOVERNMENT 121
TABLE 37 GOVERNMENT: USE CASES 121
11.8 MEDIA AND ADVERTISEMENT 122
TABLE 38 MEDIA AND ADVERTISEMENT: USE CASES 122
11.9 TELECOM AND INFORMATION TECHNOLOGY 123
TABLE 39 TELECOM AND INFORMATION TECHNOLOGY: USE CASES 123
11.10 TRANSPORTATION AND LOGISTICS 124
TABLE 40 TRANSPORTATION AND LOGISTICS: USE CASES 124
11.11 OTHERS 125
TABLE 41 OTHER INDUSTRY VERTICALS: USE CASES 125

12 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 126
12.1 INTRODUCTION 127
12.1.1 REGIONS: COVID-19 IMPACT 127
FIGURE 35 ASIA PACIFIC TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD 128
FIGURE 36 INDIA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 128
TABLE 42 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 129
TABLE 43 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 129
12.2 NORTH AMERICA 129
12.2.1 NORTH AMERICA: COVID-19 IMPACT 130
12.2.2 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 130
12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS 131
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 132
TABLE 44 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 132
TABLE 45 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 133
TABLE 46 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 133
TABLE 47 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 133
TABLE 48 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SERVICE, 2016–2019 (USD MILLION) 134
TABLE 49 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 134
TABLE 50 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 134
TABLE 51 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 135
TABLE 52 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 135
TABLE 53 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 136
TABLE 54 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 136
TABLE 55 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 136
TABLE 56 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 137
TABLE 57 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 137
TABLE 58 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 138
TABLE 59 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 138
12.2.4 UNITED STATES 138
12.2.5 CANADA 139
12.3 EUROPE 139
12.3.1 EUROPE: COVID-19 IMPACT 139
12.3.2 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 140
12.3.3 EUROPE: TARIFFS AND REGULATIONS 140
TABLE 60 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 140
TABLE 61 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 141
TABLE 62 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 141
TABLE 63 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION) 141
TABLE 64 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 142
TABLE 65 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 142
TABLE 66 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 142
TABLE 67 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 143
TABLE 68 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 143
TABLE 69 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 144
TABLE 70 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 144
TABLE 71 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 144
TABLE 72 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 145
TABLE 73 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 145
TABLE 74 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 146
TABLE 75 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 146
12.3.4 UNITED KINGDOM 146
12.3.5 FRANCE 147
12.3.6 GERMANY 147
12.3.7 REST OF EUROPE 147
12.4 ASIA PACIFIC 147
12.4.1 ASIA PACIFIC: COVID-19 IMPACT 148
12.4.2 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 148
12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS 149
FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT 150
TABLE 76 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 150
TABLE 77 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 151
TABLE 78 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 151
TABLE 79 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 151
TABLE 80 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SERVICE, 2016–2019 (USD MILLION) 152
TABLE 81 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 152
TABLE 82 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 152
TABLE 83 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 153
TABLE 84 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 153
TABLE 85 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 154
TABLE 86 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 154
TABLE 87 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 154
TABLE 88 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 155
TABLE 89 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 155
TABLE 90 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 156
TABLE 91 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 156
12.4.4 CHINA 157
12.4.5 INDIA 157
12.4.6 JAPAN 157
12.4.7 REST OF ASIA PACIFIC 158
12.5 MIDDLE EAST AND AFRICA 158
12.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 158
12.5.2 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 159
12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS 159
TABLE 92 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 159
TABLE 93 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 160
TABLE 94 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION) 160
TABLE 95 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION) 160
TABLE 96 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 161
TABLE 97 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 161
TABLE 98 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 161
TABLE 99 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 162
TABLE 100 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 162
TABLE 101 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 163
TABLE 102 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 163
TABLE 103 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 163
TABLE 104 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 164
TABLE 105 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 164
TABLE 106 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 165
TABLE 107 MIDDLE EAST AND AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 165
12.5.4 MIDDLE EAST 165
12.5.5 AFRICA 166
12.6 LATIN AMERICA 166
12.6.1 LATIN AMERICA: COVID-19 IMPACT 166
12.6.2 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS 167
12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS 167
TABLE 108 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COMPONENT, 2016–2019 (USD MILLION) 168
TABLE 109 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 168
TABLE 110 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SOLUTION, 2016–2019 (USD MILLION) 168
TABLE 111 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SOLUTION, 2019–2025 (USD MILLION) 169
TABLE 112 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SERVICE, 2016–2019 (USD MILLION) 169
TABLE 113 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY SERVICE, 2019–2025 (USD MILLION) 169
TABLE 114 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 170
TABLE 115 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY APPLICATION, 2019–2025 (USD MILLION) 170
TABLE 116 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 171
TABLE 117 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 171
TABLE 118 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 171
TABLE 119 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 172
TABLE 120 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 172
TABLE 121 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 173
TABLE 122 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 173
TABLE 123 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET SIZE,
BY COUNTRY, 2019–2025 (USD MILLION) 174
12.6.4 BRAZIL 174
12.6.5 MEXICO 174
12.6.6 REST OF LATIN AMERICA 175
13 COMPETITIVE LANDSCAPE 176
13.1 OVERVIEW 176
13.2 MARKET EVALUATION FRAMEWORK 176
FIGURE 39 MARKET EVALUATION FRAMEWORK: PARTNERSHIPS AND EXPANSIONS BETWEEN 2019 AND 2020 176
13.3 MARKET SHARE, 2020 177
FIGURE 40 MICROSOFT LED MOBILE APPS AND WEB ANALYTICS MARKET IN 2019 177
13.4 HISTORICAL REVENUE ANALYSIS OF KEY MARKET PLAYERS 177
FIGURE 41 REVENUE ANALYSIS OF KEY MARKET PLAYERS 178
13.5 KEY MARKET DEVELOPMENTS 179
13.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 179
TABLE 124 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2019–2020 179
13.5.2 BUSINESS EXPANSIONS 180
TABLE 125 BUSINESS EXPANSIONS, 2020 180
13.5.3 MERGERS AND ACQUISITIONS 180
13.5.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 181
14 COMPANY EVALUATION MATRIX AND COMPANY PROFILES 182
14.1 INTRODUCTION 182
14.2 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 182
14.2.1 RANKING OF KEY PLAYERS IN MOBILE APPS AND WEB ANALYTICS MARKET, 2020 182
FIGURE 42 RANKING OF KEY PLAYERS, 2020 182
14.3 COMPANY EVALUATION MATRIX, 2020 183
14.3.1 STAR 183
14.3.2 EMERGING LEADERS 183
14.3.3 PERVASIVE 183
FIGURE 43 MOBILE APPS AND WEB ANALYTICS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020 184
(Business and Financial Overview, Solutions and Services Offered, SWOT Analysis, and Recent Developments)*
14.4 MICROSOFT 185
FIGURE 44 MICROSOFT: COMPANY SNAPSHOT 186
FIGURE 45 MICROSOFT: SWOT ANALYSIS 187
14.5 GOOGLE 190
FIGURE 46 GOOGLE: COMPANY SNAPSHOT 190
FIGURE 47 GOOGLE: SWOT ANALYSIS 192
14.6 ORACLE 194
FIGURE 48 ORACLE: COMPANY SNAPSHOT 194
FIGURE 49 ORACLE: SWOT ANALYSIS 195
14.7 SAP 197
FIGURE 50 SAP: COMPANY SNAPSHOT 198
FIGURE 51 SAP: SWOT ANALYSIS 199
14.8 AWS 203
FIGURE 52 AWS: COMPANY SNAPSHOT 203
FIGURE 53 AWS: SWOT ANALYSIS 205
14.9 IBM 209
FIGURE 54 IBM: COMPANY SNAPSHOT 209
14.10 TERADATA 212
FIGURE 55 TERADATA: COMPANY SNAPSHOT 212
14.11 ADOBE 215
FIGURE 56 ADOBE: COMPANY SNAPSHOT 215
14.12 SAS INSTITUTE 218
FIGURE 57 SAS INSTITUTE: COMPANY SNAPSHOT 218
14.13 MICRO FOCUS 221
FIGURE 58 MICRO FOCUS: COMPANY SNAPSHOT 221
14.14 TIBCO SOFTWARE 225
14.15 SALESFORCE 227
FIGURE 59 SALESFORCE: COMPANY SNAPSHOT 228
FIGURE 60 SALESFORCE: SWOT ANALYSIS 229
14.16 SPLUNK 232
FIGURE 61 SPLUNK: COMPANY SNAPSHOT 232
14.17 MICROSTRATEGY 236
FIGURE 62 MICROSTRATEGY: COMPANY SNAPSHOT 236
14.18 AT INTERNET 239
14.19 WEBTRENDS 241
14.20 COMSCORE 243
FIGURE 63 COMSCORE: COMPANY SNAPSHOT 243
14.21 MIXPANEL 245
14.22 UPLAND LOCALYTICS 247
14.23 AMPLITUDE ANALYTICS 250
14.24 QLIK 252
14.25 FLURRY 255
14.26 COOLADATA 256
14.27 COUNTLY 256
14.28 MOBILEBRIDGE 257
14.29 APPSFLYER 257
14.30 UXCAM 258
*Details on Business and Financial Overview, Solutions and Services Offered, SWOT Analysis, and Recent Developments might not be captured in case of unlisted companies.
14.31 RIGHT-TO-WIN 259
15 ADJACENT MARKETS 261
15.1 PREDICTIVE ANALYTICS MARKET 261
15.1.1 INTRODUCTION 261
TABLE 128 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE,
2015-2022 (USD MILLION, Y-O-Y %) 261
TABLE 129 PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 261
TABLE 130 PREDICTIVE ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 262
TABLE 131 PREDICTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 262
TABLE 132 PREDICTIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2015–2022 (USD MILLION) 263
TABLE 133 PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2015–2022 (USD MILLION) 263
TABLE 134 PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD MILLION) 263
TABLE 135 PREDICTIVE ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2022 (USD MILLION) 264
15.2 BIG DATA MARKET 264
15.2.1 INTRODUCTION 264
FIGURE 64 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 265
TABLE 136 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 265
TABLE 137 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 266
TABLE 138 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 266
TABLE 139 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 267
TABLE 140 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 267
TABLE 141 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 267
TABLE 142 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 268
TABLE 143 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 268
TABLE 144 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 269
TABLE 145 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 269
TABLE 146 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 270
TABLE 147 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 270
TABLE 148 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 271
TABLE 149 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 271
TABLE 150 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 272
TABLE 151 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 272
TABLE 152 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 272
TABLE 153 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 273
TABLE 154 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 273
TABLE 155 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 274
TABLE 156 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 274
TABLE 157 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 275
TABLE 158 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 275
TABLE 159 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 276
TABLE 160 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 276
TABLE 161 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 277
TABLE 162 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 277
TABLE 163 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 277
TABLE 164 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION) 278
TABLE 165 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 278
TABLE 166 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 279
TABLE 167 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 279
TABLE 168 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 280
TABLE 169 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 280
TABLE 170 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 280
TABLE 171 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 281
16 APPENDIX 282
16.1 INDUSTRY EXPERTS 282
16.2 DISCUSSION GUIDE 283
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 290
16.4 AVAILABLE CUSTOMIZATIONS 292
16.5 RELATED REPORTS 292
16.6 AUTHOR DETAILS 293



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