Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025

ソーシャルメディア分析の世界市場予測:コンポーネント別、用途別(販売・マーケティング管理、顧客体験管理(CXM)、競合情報(CI))、展開型別、組織規模別、産業別、地域別

◆タイトル:Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025
◆商品コード:TC 2648
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年7月22日
◆ページ数:299
◆レポート形式:PDF / 英語
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【レポートの概要】

MarketsandMarkets社はソーシャルメディア分析の世界市場が2020年36億ドルから2025年156億ドルまで、年平均34.1%成長すると予想しています。本調査レポートでは、ソーシャルメディア分析の世界市場について、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・産業動向、コンポーネント別(ソフトウェア、サービス)分析、用途別(販売・マーケティング管理、 顧客体験管理(CXM)、競合情報、リスク管理・詐欺検出、公共安全・法執行、その他)分析、展開方法別(オンプレミス、クラウド)分析、組織規模別(中小企業、大企業)分析、産業別(金融、通信・IT、小売・Eコマース、医療・ライフサイエンス、政府機関・防衛)分析、地域別分析、競争状況、企業情報などを総合的、多面的に調査・分析しました。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・産業動向
・ソーシャルメディア分析の世界市場規模:コンポーネント別(ソフトウェア、サービス)
・ソーシャルメディア分析の世界市場規模:用途別(販売・マーケティング管理、 顧客体験管理(CXM)、競合情報、リスク管理・詐欺検出、公共安全・法執行、その他)
・ソーシャルメディア分析の世界市場規模:展開方法別(オンプレミス、クラウド)
・ソーシャルメディア分析の世界市場規模:組織規模別(中小企業、大企業)
・ソーシャルメディア分析の世界市場規模:産業別(金融、通信・IT、小売・Eコマース、医療・ライフサイエンス、政府機関・防衛)
・ソーシャルメディア分析の世界市場規模:地域別
・競争状況
・企業情報

“The global social media analytics market size is projected to grow at a Cargo 34.1% during the forecast period.”
The global social media analytics market size is expected to grow from USD 3.6 billion in 2020 to USD 15.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.1% during the forecast period. The social media analytics industry is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms further contributes to the growth of the social media analytics market.

“Services segment to grow at a highchair during the forecast period.”
The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

“Healthcare and life sciences industry vertical to grow at the highest CAGR during the forecast period.”
The social media analytics market by verticalhas been segmented intoBanking, Financial Services and Insurance (BFSI),telecommunications andInformation Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality,others (education and research, transportation and logistics, and energy and utilities).A rise in competition among players acrosssocial media platforms and the emergence of a number of healthacre and lifescience players in the social analytics market space are factors projected to drive the growth of this vertical.

“APAC to grow at the highest CAGR during the forecast period.”
Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media analytics market.
 By Company: Tier I:38%, Tier II:41%, and Tier III:21%
 By Designation: C-Level Executives:65%, Directors:20%, and Others:15%
 By Region: North America: 45%, Asia Pacific (APAC): 30%, Europe: 15%, Middle East and Africa (MEA): 5%, and Latin America: 5%

The report includes the study of the key players offering social media analytics solutions and services. It profiles major vendors in the global social media analytics market. The major vendors are Oracle(US), Salesforce(US), IBM(US), SAS Institute(US), Adobe(US), Clarabridge(US), NetBase Solutions(US), Brandwatch(UK), Talkwalker (UK), Digimind(US), Meltwater(US), SpreadFast(US), Cision(US), Simplify360(India),Hootsuite(Canada), Sprout Social (US), MetaQuotes Software (Cyprus), Socialbakers (Czech Republic), Frrole (US), Prudence Analytics and Software Solutions (India), MavSocial (US), Oktopost (Israel), Quintly (Germany), Rival IQ (US), Buffer (US), Sotrender (UK), Awario (Belarus), Agorapulse (France), and Sendible (UK).It furtherincludes an in-depth competitive analysis of key players in the social media analytics market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage:
The market study covers the social media analytics market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.

Key Benefits of Buying the Report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media analytics market and its sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 44
1.1 INTRODUCTION TO COVID-19 44
1.2 COVID-19 HEALTH ASSESSMENT 44
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 44
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 45
1.3 COVID-19 ECONOMIC ASSESSMENT 46
FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 46
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 47
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 47
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 48
1.4 SUMMARY OF CHANGES 49
1.5 OBJECTIVES OF THE STUDY 49
1.6 MARKET DEFINITION 50
1.6.1 INCLUSIONS AND EXCLUSIONS 50
1.7 MARKET SCOPE 50
1.7.1 MARKET SEGMENTATION 51
1.7.2 REGIONS COVERED 51
1.8 YEARS CONSIDERED FOR THE STUDY 52
1.9 CURRENCY CONSIDERED 52
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018 52
1.10 STAKEHOLDERS 53
2 RESEARCH METHODOLOGY 54
2.1 RESEARCH DATA 54
FIGURE 6 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN 54
2.1.1 SECONDARY DATA 55
2.1.2 PRIMARY DATA 55
TABLE 2 PRIMARY INTERVIEWS 56
2.1.2.1 Breakdown of primary profiles 56
FIGURE 7 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 56
2.1.2.2 Key industry insights 56
2.2 DATA TRIANGULATION 57
2.3 MARKET SIZE ESTIMATION 58
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF PRODUCTS/SOLUTIONS/SERVICES OF SOCIAL MEDIA ANALYTICS MARKET 58
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1— BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PRODUCTS/SOLUTIONS/ SERVICES OF SOCIAL MEDIA ANALYTICS MARKET 59
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2—BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 60
FIGURE 11 SOCIAL MEDIA ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 61
2.3.1 TOP-DOWN APPROACH 61
2.3.2 BOTTOM-UP APPROACH 62
2.4 MARKET FORECAST 62
TABLE 3 FACTOR ANALYSIS 62
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 63
TABLE 4 EVALUATION CRITERIA 64
2.5.1 VENDOR INCLUSION CRITERIA 64
2.6 ASSUMPTIONS FOR THE STUDY 64
2.7 LIMITATIONS OF THE STUDY 65
3 EXECUTIVE SUMMARY 66
TABLE 5 SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,
2014–2019 (USD MILLION, Y-O-Y %) 67
TABLE 6 SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,
2020–2025 (USD MILLION, Y-O-Y %) 67
FIGURE 12 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY COMPONENT 68
FIGURE 13 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY SERVICE 68
FIGURE 14 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY PROFESSIONAL SERVICE 69
FIGURE 15 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY DEPLOYMENT MODE 69
FIGURE 16 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE 69
FIGURE 17 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY APPLICATION 70
FIGURE 18 SOCIAL MEDIA ANALYTICS MARKET INVESTMENT SCENARIO 70
FIGURE 19 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY REGION 71
4 PREMIUM INSIGHTS 72
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET 72
FIGURE 20 INCREASED FOCUS ON THE MARKET AND NEED FOR COMPETITIVE INTELLIGENCE TO DRIVE THE OVERALL GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 72
4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP 3 APPLICATIONS 73
FIGURE 21 SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2020 73
4.3 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 73
FIGURE 22 MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2020 73
4.4 SOCIAL MEDIA ANALYTICS MARKET: BY APPLICATION AND REGION 74
FIGURE 23 SALES AND MARKETING MANAGEMENT SEGMENT AND NORTH AMERICA REGION TO ACCOUNT FOR THE HIGHEST SHARES IN THE GLOBAL SOCIAL MEDIA ANALYTICS MARKET IN 2020 74

5 MARKET OVERVIEW AND INDUSTRY TRENDS 75
5.1 INTRODUCTION 75
5.2 MARKET DYNAMICS 75
FIGURE 24 SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 75
5.2.1 DRIVERS 76
5.2.1.1 Increased focus on the market and competitive intelligence 76
5.2.1.2 Increasing user engagement of social media using smartphones 76
FIGURE 25 REGION-WISE SOCIAL MEDIA PENETRATION (%) 76
5.2.1.3 Need for social media measurement to enhance the customer experience 77
FIGURE 26 IMPACT OF NEGATIVE EXPERIENCE (%) 77
5.2.1.4 Shift of people towards virtual realm due to COVID-19 78
5.2.2 RESTRAINTS 78
5.2.2.1 Complexities in the analytical workflow 78
5.2.3 OPPORTUNITIES 78
5.2.3.1 Voluminous data generation through social media platforms 78
FIGURE 27 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE (2010–2016) 79
5.2.3.2 Increasing cloud adoption trends 79
5.2.3.3 High adoption rate of social media analytics solutions among small and medium-sized enterprises 80
5.2.4 CHALLENGES 80
5.2.4.1 Lack of standard measures for social media analytics 80
5.2.4.2 Lack of a single solution to manage the increasing unstructured data 80
5.2.5 CUMULATIVE GROWTH ANALYSIS 81
5.3 ADJACENT MARKETS 81
TABLE 7 ADJACENT MARKETS TO SOCIAL MEDIA ANALYTICS MARKET 81
5.4 INDUSTRY TRENDS 81
5.4.1 SOCIAL MEDIA ANALYTICS ECOSYSTEM 81
FIGURE 28 SOCIAL MEDIA ANALYTICS ARCHITECTURE 82
5.4.2 USE CASES 82
5.4.2.1 Use case 1: Banking services 82
5.4.2.2 Use case 2: Telecommunications and IT 83
5.4.2.3 Use case 3: Hospitality industry 83
5.4.2.4 Use case 4: Media and entertainment 84
5.4.2.5 Use case 5: Energy and utilities 84
5.4.2.6 Use case 6: Healthcare and life sciences 85
5.4.2.7 Use case 7: Manufacturing 85
5.4.2.8 Use case 8: Retail and eCommerce 86
5.4.2.9 Use case 9: Government and defense 86
5.4.2.10 Use case 10: Transportation and logistics 87

5.4.3 TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS 87
5.4.3.1 Big data 87
5.4.3.2 Machine learning 88
5.4.3.3 Natural language processing 88
6 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 89
6.1 INTRODUCTION 90
6.1.1 COVID-19 IMPACT ON SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT 90
FIGURE 29 SOCIAL MEDIA ANALYTICS MARKET TO DECLINE DURING 2020-2021 90
FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 91
TABLE 8 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 91
TABLE 9 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 91
6.2 SOFTWARE 92
6.2.1 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 92
TABLE 10 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 92
TABLE 11 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 93
6.3 SERVICES 93
6.3.1 SERVICES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 93
FIGURE 31 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 94
TABLE 12 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 94
TABLE 13 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 94
TABLE 14 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 95
TABLE 15 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 95
6.3.2 MANAGED SERVICES 96
TABLE 16 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 96
TABLE 17 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 96
6.3.3 PROFESSIONAL SERVICES 97
FIGURE 32 TRAINING AND EDUCATION SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 97
TABLE 18 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 97
TABLE 19 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 98
TABLE 20 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2025 (USD MILLION) 98
TABLE 21 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 98
6.3.3.1 Training and education 99
TABLE 22 TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 99
TABLE 23 TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 99
6.3.3.2 Consulting 100
TABLE 24 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 100
TABLE 25 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 100
7 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION 101
7.1 INTRODUCTION 102
7.1.1 COVID-19 IMPACT ON SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION 102
FIGURE 33 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 102
TABLE 26 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 103
TABLE 27 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 103
7.2 SALES AND MARKETING MANAGEMENT 104
7.2.1 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 104
TABLE 28 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 104
TABLE 29 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 104
TABLE 30 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 105
TABLE 31 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 105
7.3 CUSTOMER EXPERIENCE MANAGEMENT 106
7.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 106
TABLE 32 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 106
TABLE 33 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 107
TABLE 34 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 107
TABLE 35 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 107
7.4 COMPETITIVE INTELLIGENCE 108
7.4.1 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 108
TABLE 36 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 108
TABLE 37 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 109
TABLE 38 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 109
TABLE 39 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 109
7.5 RISK MANAGEMENT AND FRAUD DETECTION 110
7.5.1 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 110
TABLE 40 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 110
TABLE 41 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 111
TABLE 42 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 111
TABLE 43 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 111
7.6 PUBLIC SAFETY AND LAW ENFORCEMENT 112
7.6.1 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 112
TABLE 44 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 112
TABLE 45 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 113
TABLE 46 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 113
TABLE 47 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 113
7.7 OTHERS 114
TABLE 48 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 114
TABLE 49 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 114
TABLE 50 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 115
TABLE 51 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 115
8 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 116
8.1 INTRODUCTION 117
8.1.1 COVID-19 IMPACT ON SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 117
FIGURE 34 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 117
TABLE 52 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 117
TABLE 53 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2020–2025 (USD MILLION) 118
8.2 ON-PREMISES 118
8.2.1 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 118
TABLE 54 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 118
TABLE 55 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 119
8.3 CLOUD 119
8.3.1 CLOUD: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 119
TABLE 56 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 120
TABLE 57 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 120
9 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE 121
9.1 INTRODUCTION 122
9.1.1 COVID-19 IMPACT ON SOCIAL MEDIA ANALYTICS MARKET,
BY ORGANIZATION SIZE 122
FIGURE 35 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 122
TABLE 58 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 123
TABLE 59 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 123
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 123
9.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 123
TABLE 60 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 124
TABLE 61 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 124
9.3 LARGE ENTERPRISES 124
9.3.1 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 125
TABLE 62 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 125
TABLE 63 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 125
10 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 126
10.1 INTRODUCTION 127
10.1.1 COVID-19 IMPACT ON SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL 127
FIGURE 36 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 127
TABLE 64 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2014–2019 (USD MILLION) 128
TABLE 65 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2020–2025 (USD MILLION) 128
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 129
10.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 129
TABLE 66 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 129
TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 129
TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 130
TABLE 69 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 130
10.3 TELECOMMUNICATIONS AND IT 131
10.3.1 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 131
TABLE 70 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 131
TABLE 71 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 131
TABLE 72 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 132
TABLE 73 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 132
10.4 RETAIL AND ECOMMERCE 133
10.4.1 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 133
TABLE 74 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 133
TABLE 75 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 133
TABLE 76 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 134
TABLE 77 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 134
10.5 HEALTHCARE AND LIFE SCIENCES 135
10.5.1 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 135
TABLE 78 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 135
TABLE 79 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 135
TABLE 80 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 136
TABLE 81 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 136
10.6 GOVERNMENT AND DEFENSE 137
10.6.1 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 137
TABLE 82 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 137
TABLE 83 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 137
TABLE 84 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 138
TABLE 85 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 138
10.7 MEDIA AND ENTERTAINMENT 138
10.7.1 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 139
TABLE 86 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 139
TABLE 87 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 139
TABLE 88 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 140
TABLE 89 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 140
10.8 TRAVEL AND HOSPITALITY 141
10.8.1 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 141
TABLE 90 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 141
TABLE 91 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 141
TABLE 92 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 142
TABLE 93 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 142
10.9 OTHER INDUSTRY VERTICALS 142
TABLE 94 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 143
TABLE 95 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 143
TABLE 96 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 144
TABLE 97 OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 144
11 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 145
11.1 INTRODUCTION 146
FIGURE 37 BASED ON REGION, ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 146
FIGURE 38 BASED ON COUNTRY, INDIA TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 147
FIGURE 39 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 147
TABLE 98 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 148
TABLE 99 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 148
11.2 NORTH AMERICA 149
11.2.1 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 149
11.2.2 NORTH AMERICA: COVID-19 IMPACT 149
FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT 150
TABLE 100 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 150
TABLE 101 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 151
TABLE 102 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 151
TABLE 103 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 151
TABLE 104 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 152
TABLE 105 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 152
TABLE 106 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 152
TABLE 107 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 153
TABLE 108 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 153
TABLE 109 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 154
TABLE 110 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 154
TABLE 111 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 154
TABLE 112 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 155
TABLE 113 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 155
TABLE 114 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION) 156
TABLE 115 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 156
11.2.3 UNITED STATES 156
TABLE 116 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 156
TABLE 117 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 157
TABLE 118 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 157
TABLE 119 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 157
TABLE 120 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 158
TABLE 121 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 158
TABLE 122 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 158
TABLE 123 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 159
TABLE 124 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 159
TABLE 125 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 159
TABLE 126 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 160
TABLE 127 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 160
TABLE 128 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 161
TABLE 129 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 161
11.2.4 CANADA 162
TABLE 130 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 162
TABLE 131 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 162
TABLE 132 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 163
TABLE 133 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 163
TABLE 134 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 163
TABLE 135 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 164
TABLE 136 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 164
TABLE 137 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 165
TABLE 138 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 165
TABLE 139 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 166
TABLE 140 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 166
TABLE 141 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 166
TABLE 142 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 167
TABLE 143 CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 167
11.3 EUROPE 168
11.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 168
11.3.2 EUROPE: COVID-19 IMPACT 168
TABLE 144 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 169
TABLE 145 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 169
TABLE 146 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 169
TABLE 147 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 170
TABLE 148 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 170
TABLE 149 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 170
TABLE 150 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 171
TABLE 151 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 171
TABLE 152 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 172
TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 172
TABLE 154 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 172
TABLE 155 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 173
TABLE 156 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 173
TABLE 157 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 174
TABLE 158 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2014–2019 (USD MILLION) 174
TABLE 159 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 175
11.3.3 UNITED KINGDOM 175
TABLE 160 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 175
TABLE 161 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 176
TABLE 162 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 176
TABLE 163 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 176
TABLE 164 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 177
TABLE 165 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 177
TABLE 166 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 177
TABLE 167 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 178
TABLE 168 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 178
TABLE 169 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 178
TABLE 170 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 179
TABLE 171 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 179
TABLE 172 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 179
TABLE 173 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 180

11.3.4 FRANCE 180
TABLE 174 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 180
TABLE 175 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 181
TABLE 176 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 181
TABLE 177 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 181
TABLE 178 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 182
TABLE 179 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 182
TABLE 180 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 182
TABLE 181 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 183
TABLE 182 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 183
TABLE 183 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 183
TABLE 184 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 184
TABLE 185 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 184
TABLE 186 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 185
TABLE 187 FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 185
11.3.5 GERMANY 186
TABLE 188 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 186
TABLE 189 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 186
TABLE 190 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 186
TABLE 191 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 187
TABLE 192 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 187
TABLE 193 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 187
TABLE 194 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 188
TABLE 195 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 188
TABLE 196 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 189
TABLE 197 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 189
TABLE 198 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 189
TABLE 199 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 190
TABLE 200 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 190
TABLE 201 GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 191
11.3.6 REST OF EUROPE 191
11.4 ASIA PACIFIC 192
11.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 192
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 192
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 193
TABLE 202 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 193
TABLE 203 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 194
TABLE 204 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 194
TABLE 205 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 194
TABLE 206 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 195
TABLE 207 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 195
TABLE 208 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 195
TABLE 209 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 196
TABLE 210 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 196
TABLE 211 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 197
TABLE 212 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 197
TABLE 213 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 197
TABLE 214 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 198
TABLE 215 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 198
TABLE 216 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2014–2019 (USD MILLION) 199
TABLE 217 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2020–2025 (USD MILLION) 199
11.4.3 AUSTRALIA AND NEW ZEALAND 200
TABLE 218 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 200
TABLE 219 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 200
TABLE 220 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION) 201
TABLE 221 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2020–2025 (USD MILLION) 201
TABLE 222 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 201
TABLE 223 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 202
TABLE 224 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 202
TABLE 225 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 203
TABLE 226 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 203
TABLE 227 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 203
TABLE 228 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 204
TABLE 229 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 204
TABLE 230 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 205
TABLE 231 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 205
11.4.4 CHINA 206
TABLE 232 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 206
TABLE 233 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 206
TABLE 234 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 206
TABLE 235 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 207
TABLE 236 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 207
TABLE 237 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 207
TABLE 238 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 208
TABLE 239 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 208
TABLE 240 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 209
TABLE 241 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 209
TABLE 242 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 209
TABLE 243 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 210
TABLE 244 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 210
TABLE 245 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 211
11.4.5 INDIA 211
TABLE 246 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 211
TABLE 247 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 212
TABLE 248 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 212
TABLE 249 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 212
TABLE 250 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 213
TABLE 251 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 213
TABLE 252 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 213
TABLE 253 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 214
TABLE 254 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 214
TABLE 255 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 214
TABLE 256 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 215
TABLE 257 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 215
TABLE 258 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 215
TABLE 259 INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 216
11.4.6 JAPAN 216
TABLE 260 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 216
TABLE 261 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2025 (USD MILLION) 217
TABLE 262 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 217
TABLE 263 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2020–2025 (USD MILLION) 217
TABLE 264 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 218
TABLE 265 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 218
TABLE 266 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2014–2019 (USD MILLION) 218
TABLE 267 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2025 (USD MILLION) 219
TABLE 268 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 219
TABLE 269 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 219
TABLE 270 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 220
TABLE 271 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 220
TABLE 272 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 221
TABLE 273 JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 221
11.4.7 REST OF ASIA PACIFIC 221
11.5 LATIN AMERICA 222
11.5.1 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 222
11.5.2 LATIN AMERICA: COVID-19 IMPACT 222
TABLE 274 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 222
TABLE 275 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 223
TABLE 276 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 223
TABLE 277 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION) 223
TABLE 278 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 224
TABLE 279 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 224
TABLE 280 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION) 224
TABLE 281 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 225
TABLE 282 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 225
TABLE 283 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 226
TABLE 284 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 226
TABLE 285 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 226
TABLE 286 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 227
TABLE 287 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 227
TABLE 288 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION) 228
TABLE 289 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 228
11.5.3 BRAZIL 228
11.5.4 MEXICO 228
11.5.5 REST OF LATIN AMERICA 229
11.6 MIDDLE EAST AND AFRICA 229
11.6.1 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 229
11.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 229
TABLE 290 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 230
TABLE 291 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2020–2025 (USD MILLION) 230
TABLE 292 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2014–2019 (USD MILLION) 230
TABLE 293 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2020–2025 (USD MILLION) 231
TABLE 294 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION) 231
TABLE 295 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION) 231
TABLE 296 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2014–2019 (USD MILLION) 232
TABLE 297 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 232
TABLE 298 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 233
TABLE 299 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 233
TABLE 300 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 233
TABLE 301 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 234
TABLE 302 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2014–2019 (USD MILLION) 234
TABLE 303 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 235
TABLE 304 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COUNTRY, 2014–2019 (USD MILLION) 235
TABLE 305 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COUNTRY, 2020–2025 (USD MILLION) 236
11.6.3 MIDDLE EAST 236
11.6.4 AFRICA 236
12 COMPETITIVE LANDSCAPE 237
12.1 COMPETITIVE LEADERSHIP MAPPING 237
12.1.1 VISIONARY LEADERS 237
12.1.2 INNOVATORS 237
12.1.3 DYNAMIC DIFFERENTIATORS 237
12.1.4 EMERGING COMPANIES 237
FIGURE 42 SOCIAL MEDIA ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2020 238
13 COMPANY PROFILES 239
13.1 INTRODUCTION 239
(Business overview, Platforms offered, Software offered, Recent developments, SWOT analysis & MnM View)*
13.2 ORACLE 239
FIGURE 43 ORACLE: COMPANY SNAPSHOT 239
FIGURE 44 ORACLE: SWOT ANALYSIS 241
13.3 SALESFORCE 242
FIGURE 45 SALESFORCE: COMPANY SNAPSHOT 242
FIGURE 46 SALESFORCE: SWOT ANALYSIS 244
13.4 IBM 245
FIGURE 47 IBM: COMPANY SNAPSHOT 245
FIGURE 48 IBM: SWOT ANALYSIS 247
13.5 ADOBE 248
FIGURE 49 ADOBE: COMPANY SNAPSHOT 248
FIGURE 50 ADOBE: SWOT ANALYSIS 250
13.6 SAS INSTITUTE 251
FIGURE 51 SAS INSTITUTE: COMPANY SNAPSHOT 251
FIGURE 52 SAS INSTITUTE: SWOT ANALYSIS 253
13.7 CLARABRIDGE 254
13.8 NETBASE 256
13.9 DIGIMIND 258
13.10 BRANDWATCH 261
13.11 TALKWALKER 264
13.12 MELTWATER 267
13.13 KHOROS 267
13.14 CISION 268
13.15 SIMPLIFY360 268
13.16 HOOTSUITE 269
13.17 SPROUT SOCIAL 269
13.18 METAQUOTES SOFTWARE 270
13.19 SOCIALBAKERS 270
13.20 FRROLE 271
13.21 PRUDENCE ANALYTICS AND SOFTWARE SOLUTIONS 271
13.22 MAVSOCIAL 272
13.23 OKTOPOST 273
13.24 QUINTLY 273
13.25 RIVAL IQ 274
13.26 BUFFER 274
13.27 SOTRENDER 275
13.28 AWARIO 275
13.29 AGORAPULSE 276
13.30 SENDIBLE 276
13.31 BRAND24 277
*Details on Business overview, Platforms offered, Software offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
13.32 SOCIAL MEDIA ANALYTICS SOLUTION OFFERED BY SOCIAL MEDIA CHANNELS 278
14 ADJACENT MARKET – PREDICTIVE ANALYTICS MARKET 279
14.1 INTRODUCTION 279
TABLE 306 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE,
2015-2022 (USD MILLION, Y-O-Y %) 279
FIGURE 53 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 279
TABLE 307 PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 280
TABLE 308 PREDICTIVE ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 280
TABLE 309 PREDICTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 281
TABLE 310 PREDICTIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2015–2022 (USD MILLION) 281
TABLE 311 PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2015–2022 (USD MILLION) 281
TABLE 312 PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD MILLION) 282
FIGURE 54 TELECOMMUNICATIONS AND IT INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 282
TABLE 313 PREDICTIVE ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2022 (USD MILLION) 283
15 ADJACENT MARKET – BIG DATA MARKET 284
15.1 INTRODUCTION 284
FIGURE 55 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 284
TABLE 314 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 285
FIGURE 56 MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 285
TABLE 315 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 286
TABLE 316 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 286
TABLE 317 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 287
TABLE 318 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 287
TABLE 319 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 287
FIGURE 57 NORTH AMERICA: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 288
TABLE 320 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 289
TABLE 321 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 289
TABLE 322 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 290
TABLE 323 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 290
TABLE 324 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 290
TABLE 325 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 291
FIGURE 58 EUROPE: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 291
TABLE 326 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 292
TABLE 327 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 292
TABLE 328 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 293
TABLE 329 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 293
TABLE 330 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 293
TABLE 331 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 294
FIGURE 59 ASIA PACIFIC: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 294
TABLE 332 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 295
TABLE 333 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 295
TABLE 334 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 296
TABLE 335 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 296
TABLE 336 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 296
TABLE 337 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 297
FIGURE 60 MIDDLE EAST AND AFRICA: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 298
TABLE 338 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 298
TABLE 339 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 299
TABLE 340 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 299
TABLE 341 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 300
TABLE 342 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION) 300
TABLE 343 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 301
FIGURE 61 LATIN AMERICA: MANUFACTURING INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 301
TABLE 344 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,
2018–2025 (USD MILLION) 302
TABLE 345 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 302
TABLE 346 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 303
TABLE 347 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION) 303
TABLE 348 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 303
TABLE 349 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 304
16 APPENDIX 305
16.1 INDUSTRY EXPERTS 305
16.2 DISCUSSION GUIDE 305
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 310
16.4 AVAILABLE CUSTOMIZATIONS 312
16.5 RELATED REPORTS 312
16.6 AUTHOR DETAILS 313

★調査レポート[ソーシャルメディア分析の世界市場予測:コンポーネント別、用途別(販売・マーケティング管理、顧客体験管理(CXM)、競合情報(CI))、展開型別、組織規模別、産業別、地域別] ( Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025 / TC 2648) 販売に関する免責事項
[ソーシャルメディア分析の世界市場予測:コンポーネント別、用途別(販売・マーケティング管理、顧客体験管理(CXM)、競合情報(CI))、展開型別、組織規模別、産業別、地域別] ( Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025 / TC 2648) についてEメールでお問い合わせ


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