Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025

新型コロナウイルス感染症の影響によるアイトラッキングの世界市場予測:提供方式別(ハードウェア、ソフトウェア、サービス)、追跡種類別(遠隔型、移動型)、用途別(支援通信、人間行動・市場調査)、産業別、地域別

◆タイトル:Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025
◆商品コード:SE 3886
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年7月16日
◆ページ数:230
◆レポート形式:PDF / 英語
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【レポートの概要】

MarketsandMarkets社は新型コロナウイルス感染症の影響によるアイトラッキングの世界市場が2020年3億6800万ドルから2025年10億9,800万ドルまで、年平均24.5%成長すると予想しています。本調査レポートでは、新型コロナウイルス感染症の影響によるアイトラッキングの世界市場について、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、提供方式別(ハードウェア、ソフトウェア、リサーチ&コンサルティングサービス)分析、追跡種類別(遠隔追跡、移動型追跡)分析、用途別(コミュニケーション支援、人間行動・研究、その他)分析、産業別(小売・広告、家電、医療・研究ラボ、政府機関、防衛)分析、取付種類別(頭部装着型、車椅子取付型、卓上/装置取付型)分析、地域別分析、競争状況、企業情報などを総合的、多面的に調査・分析しました。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要
・新型コロナウイルス感染症の影響によるアイトラッキングの世界市場規模:提供方式別(ハードウェア、ソフトウェア、リサーチ&コンサルティングサービス)
・新型コロナウイルス感染症の影響によるアイトラッキングの世界市場規模:追跡種類別(遠隔追跡、移動型追跡)
・新型コロナウイルス感染症の影響によるアイトラッキングの世界市場規模:用途別(コミュニケーション支援、人間行動・研究、その他)
・新型コロナウイルス感染症の影響によるアイトラッキングの世界市場規模:産業別(小売・広告、家電、医療・研究ラボ、政府機関、防衛)
・新型コロナウイルス感染症の影響によるアイトラッキングの世界市場規模:取付種類別(頭部装着型、車椅子取付型、卓上/装置取付型)
・新型コロナウイルス感染症の影響によるアイトラッキングの世界市場規模:地域別
・競争状況
・企業情報

“Rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices drive market growth.”
The eye tracking market is expected to grow at a CAGR of 24.5% from 2020 to 2025, to reach USD 1,098 million by 2025 from USD 368 million in 2020. The rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices are key driving factors for the eye tracking market growth. However, the lack of technological standardization and the high cost of equipment are a few of the factors hindering the growth of the eye tracking market.

“Market for automotive & transportation vertical to grow at highest CAGR during forecast period.”
The eye tracking market for the automotive & transportation vertical is expected to witness the highest growth during the forecast period. Rise in the adoption of eye tracking technology in the automotive & transportation vertical for integration in driver monitoring systems is the major reason for the high growth of this vertical in the eye tracking market. Eye tracking technology is considered as an effective technology to detect drowsy or distracted drivers due to which this technology is increasingly being integrated into driver monitoring systems.

“Software segment expected to grow at the fastest rate in the eye tracking market from 2020 to 2025.”
The software segment is expected to grow at the fastest rate in the eye tracking market during the forecast period. The growth in the software market can be predominantly attributed to the rising expenditure in market research activities by large FMCG companies and retailers. Leading eye-tracking service providers are generating revenue from large FMCGs and retailers by offering eye-tracking based user data and preferences. The use of eye-tracking software for training services in the automotive and aviation sectors are also expected to contribute significantly to the growth of the market.

“APAC to witness highest growth in market during forecast period.”
APAC is expected to witness the highest growth in the eye tracking market during the forecast period. A number of untapped verticals and applications; and growing awareness about eye tracking technology are expected to contribute to the fast growth of the eye tracking market in the region. Consumer electronics and automotive verticals are expected to demonstrate higher growth compared with other verticals in the region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key officials in the eye tracking market. Following is the breakup of the profiles of primary participants for the report.
• By Company Type: Tier 1 – 35 %, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C-Level Executives – 35%, Managers – 25%, and Others – 40%
• By Region: Americas – 45%, Europe – 20%, APAC – 30%, and RoW – 5%

The report profiles key players in the eye tracking market and analyzes their market rankings. Players profiled in this report are Tobii (Sweden), EyeTracking (US), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), EyeTech Digital Systems (US), Eyegaze (US), Ergoneers (Germany), ISCAN (US), Pupil Labs (Germany), iMotions (Denmark), Converus (US), Mirametrix (Canada), Beijing 7invensun Technology (China), Gazepoint (Canada), EyeSee (Belgium), alea technologies (Germany), Irisbond (Spain), and Lumen Research (UK).

Research Coverage:
This report segments the eye tracking market by offering, tracking type, application, vertical, and geography. It also describes major drivers, restraints, challenges, and opportunities pertaining to this market, as well as includes the value chain and market ranking analysis.

Reasons to Buy This Report:
The report will help leaders/new entrants in the eye tracking market in the following ways:
1. The report segments the eye tracking market comprehensively and provides the closest market size estimation for all subsegments across regions.
2. The report will help stakeholders understand the pulse of the market and provide them with information on key drivers, restraints, challenges, and opportunities pertaining to the eye tracking market.
3. The report will help stakeholders understand their competitors better and gain insights to improve their position in the eye tracking market. The competitive landscape section describes the competitor ecosystem.

【レポートの目次】

1 INTRODUCTION 36
1.1 STUDY OBJECTIVES 36
1.2 DEFINITION 36
1.2.1 INCLUSIONS AND EXCLUSIONS 36
1.3 STUDY SCOPE 37
1.3.1 MARKETS COVERED 37
FIGURE 1 EYE-TRACKING MARKET SEGMENTATION 37
1.3.2 GEOGRAPHIC SCOPE 37
1.3.3 YEARS CONSIDERED 38
1.4 CURRENCY 38
1.5 LIMITATIONS 38
1.6 STAKEHOLDERS 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
FIGURE 2 PROCESS FLOW: EYE-TRACKING MARKET SIZE ESTIMATION 40
FIGURE 3 EYE-TRACKING MARKET: RESEARCH DESIGN 41
2.1.1 SECONDARY DATA 41
2.1.1.1 Secondary sources 42
2.1.2 PRIMARY DATA 42
2.1.2.1 Key data from primary sources 43
2.1.2.2 Key industry insights 43
2.1.2.3 Breakdown of primaries 44
2.2 MARKET SIZE ESTIMATION 44
2.2.1 BOTTOM-UP APPROACH 44
2.2.1.1 Approach for arriving at market share by bottom-up approach 44
FIGURE 4 EYE-TRACKING MARKET: BOTTOM-UP APPROACH 45
2.2.2 TOP-DOWN APPROACH 46
FIGURE 5 EYE-TRACKING MARKET: TOP-DOWN APPROACH 46
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 47
FIGURE 6 DATA TRIANGULATION 47
2.4 ASSUMPTIONS FOR RESEARCH STUDY 48
2.4.1 SPECIFIC FACTORS CONSIDERED WHILE ESTIMATING AND PROJECTING MARKET SIZE 48

3 EXECUTIVE SUMMARY 49
3.1 EYE-TRACKING MARKET: POST COVID-19 50
3.1.1 REALISTIC SCENARIO 50
FIGURE 7 REALISTIC SCENARIO: EYE-TRACKING MARKET, 2017–2025 (USD MILLION) 50
3.1.2 PESSIMISTIC SCENARIO 50
FIGURE 8 PESSIMISTIC SCENARIO: EYE-TRACKING MARKET, 2017–2025
(USD MILLION) 50
3.1.3 OPTIMISTIC SCENARIO 51
FIGURE 9 OPTIMISTIC SCENARIO: EYE-TRACKING MARKET, 2017–2025 (USD MILLION) 51
FIGURE 10 IMPACT OF COVID-19 ON EYE-TRACKING MARKET 51
FIGURE 11 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE BY 2025 52
FIGURE 12 REMOTE EYE TRACKERS TO HOLD LARGEST SIZE OF EYE-TRACKING MARKET BY 2025 53
FIGURE 13 ASSISTIVE COMMUNICATION TO ACCOUNT FOR LARGEST MARKET
SIZE IN 2025 53
FIGURE 14 AUTOMOTIVE & TRANSPORTATION VERTICAL IS EXPECTED TO GROW AT FASTEST RATE DURING FORECAST PERIOD 54
FIGURE 15 NORTH AMERICA CAPTURED LARGEST SHARE OF EYE-TRACKING
MARKET IN 2019 55
4 PREMIUM INSIGHTS 56
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN EYE-TRACKING MARKET 56
FIGURE 16 INCREASING ADOPTION OF EYE-TRACKING TECHNOLOGY IN APAC DRIVING MARKET GROWTH 56
4.2 EYE-TRACKING MARKET, BY TRACKING TYPE 56
FIGURE 17 MOBILE TYPE MARKET TO GROW AT HIGHEST CAGR DURING
FORECAST PERIOD 56
4.3 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY AND VERTICAL 57
FIGURE 18 RETAIL & ADVERTISEMENT VERTICAL TO HOLD LARGEST SHARE OF
EYE-TRACKING MARKET IN NORTH AMERICA IN 2025 57
4.4 EYE-TRACKING MARKET, BY APPLICATION 57
FIGURE 19 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION MARKET TO GROW AT SIGNIFICANT CAGR FROM 2020 TO 2025 57
4.5 EYE-TRACKING MARKET, BY COUNTRY (2020) 58
FIGURE 20 US TO HOLD LARGEST SHARE OF EYE-TRACKING MARKET IN 2020 58
5 MARKET OVERVIEW 59
5.1 INTRODUCTION 59
5.2 MARKET DYNAMICS 59
FIGURE 21 EYE-TRACKING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 59
5.2.1 DRIVERS 60
5.2.1.1 Growing demand for eye-tracking-based assistive communication devices to drive market: COVID-19 expected to negatively impact demand from assistive communication application in short term 60
5.2.1.2 Rising adoption of eye-tracking technology in advertisement and consumer research 60
5.2.1.3 Increasing penetration of eye-tracking technology in automotive & transportation industry, especially in driver monitoring systems, driving market: COVID-19 expected to hinder penetration rate 61
FIGURE 22 IMPACT ANALYSIS: DRIVERS 61
5.2.2 RESTRAINTS 62
5.2.2.1 Growth in gesture recognition market 62
FIGURE 23 IMPACT ANALYSIS: RESTRAINTS 62
5.2.3 OPPORTUNITIES 62
5.2.3.1 Penetration of eye-tracking technology in AR/VR devices 62
5.2.3.2 Integration of consumer electronics devices with eye-tracking technology 63
5.2.3.3 Rise in demand for eye-tracking technology in emerging regions 63
FIGURE 24 IMPACT ANALYSIS: OPPORTUNITIES 64
5.2.4 CHALLENGES 64
5.2.4.1 Lack of technological standardization 64
5.2.4.2 High cost of eye-tracking systems hinder its penetration in
high-volume applications 64
5.2.4.3 Hindrance in eye-tracking market supply chain due to COVID-19 65
FIGURE 25 IMPACT ANALYSIS: CHALLENGES 65
5.3 OVERVIEW OF RELATED AND ADJACENT MARKET REPORTS 65
TABLE 1 ADJACENT AND RELATED MARKETS 65
5.4 VALUE CHAIN ANALYSIS 66
FIGURE 26 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING COMPONENT AND SYSTEM MANUFACTURING PHASES 66
5.5 USE CASES 67
5.5.1 TOBII AND PRC-SALTILLO WORKED TOGETHER ON LOOK EYE TRACKER 67
5.5.2 TOBII AND RIGHTEYE COLLABORATED TO HELP HEALTHCARE PROFESSIONALS AND PERFORMANCE SPECIALISTS FOR BETTER TREATMENT OF THEIR PATIENTS AND CLIENTS 67
5.5.3 LOOXID LABS COMBINED VR HEADSET WITH EYE-TRACKING AND
EEG SENSORS WHICH HELPS RESEARCHERS EASILY INTEGRATE VR INTO THEIR RESEARCH 67
5.5.4 LUMEN RESEARCH, THROUGH EYE-TRACKING TECHNOLOGY, HELPED BRITISH GAS IN ENHANCING THEIR DIGITAL DISPLAY ADVERTISING 67
6 EYE-TRACKING MARKET, BY OFFERING 68
6.1 INTRODUCTION 69
FIGURE 27 EYE-TRACKING MARKET SEGMENTATION, BY OFFERING 69
TABLE 2 EYE-TRACKING MARKET, BY VALUE AND VOLUME, 2017–2019 69
TABLE 3 EYE-TRACKING MARKET, BY VALUE AND VOLUME, 2020–2025 69
TABLE 4 EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION) 70
TABLE 5 EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION) 70

6.2 HARDWARE 71
6.2.1 REMOTE EYE TRACKERS DOMINATE EYE-TRACKING MARKET FOR HARDWARE 71
6.2.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HARDWARE 71
FIGURE 28 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HARDWARE 71
TABLE 6 PRE-COVID & POST-COVID, EYE-TRACKING MARKET FOR HARDWARE,
2017–2025 (USD MILLION) 72
TABLE 7 EYE-TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE, 2017–2019 (USD MILLION) 72
TABLE 8 EYE-TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE, 2020–2025 (USD MILLION) 72
TABLE 9 EYE-TRACKING MARKET FOR HARDWARE, BY APPLICATION, 2017–2019 (USD MILLION) 73
TABLE 10 EYE-TRACKING MARKET FOR HARDWARE, BY APPLICATION, 2020–2025 (USD MILLION) 73
6.3 SOFTWARE 74
6.3.1 EYE-TRACKING MARKET FOR SOFTWARE IS EXPECTED TO GROW AT
HIGHEST RATE 74
FIGURE 29 MOBILE EYE-TRACKING SEGMENT TO WITNESS HIGH GROWTH IN
EYE-TRACKING MARKET FOR SOFTWARE 74
TABLE 11 EYE-TRACKING MARKET FOR SOFTWARE, BY TRACKING TYPE,
2017–2019 (USD MILLION) 75
TABLE 12 EYE-TRACKING MARKET FOR SOFTWARE, BY TRACKING TYPE,
2020–2025 (USD MILLION) 75
TABLE 13 EYE-TRACKING MARKET FOR SOFTWARE, BY APPLICATION,
2017–2019 (USD MILLION) 75
TABLE 14 EYE-TRACKING MARKET FOR SOFTWARE, BY APPLICATION,
2020–2025 (USD MILLION) 75
6.4 RESEARCH & CONSULTING SERVICES 76
6.4.1 WITH ADVANCEMENT AND GROWING POPULARITY OF EYE-TRACKING TECHNOLOGY DEMAND FOR THIS TECHNOLOGY BASED RESEARCH & CONSULTING SERVICES IS ON RISE 76
TABLE 15 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES,
BY TRACKING TYPE, 2017–2019 (USD MILLION) 76
TABLE 16 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES,
BY TRACKING TYPE, 2020–2025 (USD MILLION) 77
FIGURE 30 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION TO DOMINATE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES DURING FORECAST PERIOD 77
TABLE 17 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES,
BY APPLICATION, 2017–2019 (USD MILLION) 77
TABLE 18 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES,
BY APPLICATION, 2020–2025 (USD MILLION) 78
7 EYE-TRACKING MARKET, BY TRACKING TYPE 79
7.1 INTRODUCTION 80
FIGURE 31 EYE-TRACKING MARKET SEGMENTATION, BY TRACKING TYPE 80
TABLE 19 EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION) 80
TABLE 20 EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION) 80
7.2 REMOTE TRACKING 81
7.2.1 HARDWARE SEGMENT IS DOMINATING IN REMOTE EYE-TRACKING MARKET 81
7.2.2 IMPACT OF COVID-19 ON REMOTE EYE-TRACKING MARKET 81
FIGURE 32 IMPACT OF COVID-19 ON REMOTE EYE-TRACKING MARKET 81
TABLE 21 PRE-COVID & POST-COVID, REMOTE EYE-TRACKING MARKET, 2017–2025 (USD MILLION) 81
TABLE 22 REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION) 82
TABLE 23 REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION) 82
TABLE 24 REMOTE EYE-TRACKING MARKET, BY VERTICAL, 2017–2019 (USD MILLION) 83
TABLE 25 REMOTE EYE-TRACKING MARKET, BY VERTICAL, 2020–2025 (USD MILLION) 83
TABLE 26 REMOTE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL,
2017–2019 (USD MILLION) 84
TABLE 27 REMOTE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL,
2020–2025 (USD MILLION) 84
FIGURE 33 AUTOMOTIVE & TRANSPORTATION VERTICAL IS EXPECTED GROW AT HIGHEST CAGR IN REMOTE EYE-TRACKING MARKET FOR SOFTWARE DURING FORECAST PERIOD 85
TABLE 28 REMOTE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2017–2019 (USD MILLION) 85
TABLE 29 REMOTE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2020–2025 (USD MILLION) 86
TABLE 30 REMOTE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2017–2019 (USD THOUSAND) 86
TABLE 31 REMOTE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2020–2025 (USD THOUSAND) 87
TABLE 32 REMOTE EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION) 87
TABLE 33 REMOTE EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION) 87
7.3 MOBILE TRACKING 88
7.3.1 FREEDOM OF MOVEMENT OFFERED BY MOBILE EYE TRACKERS IS KEY DRIVING FACTOR FOR MOBILE EYE-TRACKING MARKET 88
TABLE 34 MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION) 88
TABLE 35 MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION) 88
TABLE 36 MOBILE EYE-TRACKING MARKET, BY VERTICAL, 2017–2019 (USD MILLION) 89
TABLE 37 MOBILE EYE-TRACKING MARKET, BY VERTICAL, 2020–2025 (USD MILLION) 89
FIGURE 34 CONSUMER ELECTRONICS VERTICAL IS EXPECTED TO GROW AT HIGHEST CAGR IN MOBILE EYE-TRACKING MARKET FOR HARDWARE DURING FORECAST PERIOD 90
TABLE 38 MOBILE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2017–2019 (USD MILLION) 90
TABLE 39 MOBILE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2020–2025 (USD MILLION) 91
TABLE 40 MOBILE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2017–2019 (USD THOUSAND) 91
TABLE 41 MOBILE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2020–2025 (USD THOUSAND) 92
TABLE 42 MOBILE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2017–2019 (USD THOUSAND) 92
TABLE 43 MOBILE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2020–2025 (USD THOUSAND) 93
TABLE 44 MOBILE EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION) 93
TABLE 45 MOBILE EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION) 93
8 EYE-TRACKING MARKET, BY APPLICATION 95
8.1 INTRODUCTION 96
FIGURE 35 EYE-TRACKING MARKET SEGMENTATION, BY APPLICATION 96
TABLE 46 EYE-TRACKING MARKET, BY APPLICATION, 2017–2019 (USD MILLION) 96
TABLE 47 EYE-TRACKING MARKET, BY APPLICATION, 2020–2025 (USD MILLION) 96
8.2 ASSISTIVE COMMUNICATION 97
8.2.1 ASSISTIVE COMMUNICATION TO GROW DUE TO INCREASED AWARENESS AND PRODUCT AFFORDABILITY 97
8.2.2 IMPACT OF COVID-19 ON ASSISTIVE COMMUNICATION APPLICATION IN
EYE-TRACKING MARKET 98
FIGURE 36 IMPACT OF COVID-19 ON ASSISTIVE COMMUNICATION APPLICATION IN
EYE-TRACKING MARKET 98
TABLE 48 PRE-COVID & POST COVID ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET, 2017–2025 (USD MILLION) 98
TABLE 49 ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD MILLION) 99
TABLE 50 ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD MILLION) 99
8.3 HUMAN BEHAVIOUR AND RESEARCH 99
8.3.1 STUDY OF HUMAN BEHAVIOR AND RESEARCH USING EYE-TRACKING DEVICES HELPS MARKETERS TO INVEST CAREFULLY IN MARKETING PROGRAM 99
FIGURE 37 SOFTWARE IN HUMAN BEHAVIOR AND MARKET RESEARCH FOR EYE TRACKING IS EXPECTED TO GROW AT HIGHEST CAGR 100
TABLE 51 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION) 100
TABLE 52 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION) 101
TABLE 53 HUMAN BEHAVIOUR & MARKET RESEARCH IN EYE-TRACKING MARKET,
BY TYPE, 2017–2019 (USD MILLION) 101
TABLE 54 HUMAN BEHAVIOUR & MARKET RESEARCH IN EYE-TRACKING MARKET,
BY TYPE, 2020–2025 (USD MILLION) 101
8.4 OTHER APPLICATIONS 102
8.4.1 AR/VR 102
8.4.2 AUTOMOTIVE VEHICLES 102
8.4.3 CONSUMER APPLICATIONS 102
FIGURE 38 HARDWARE SEGMENT TO DOMINATE EYE-TRACKING MARKET FOR OTHER APPLICATIONS 103
TABLE 55 OTHER APPLICATIONS IN EYE-TRACKING MARKET, BY OFFERING,
2017–2019 (USD MILLION) 103
TABLE 56 OTHER APPLICATIONS IN EYE-TRACKING MARKET, BY OFFERING,
2020–2025 (USD MILLION) 103
9 EYE-TRACKING MARKET, BY VERTICAL 104
9.1 INTRODUCTION 105
FIGURE 39 EYE-TRACKING MARKET SEGMENTATION, BY VERTICAL 105
TABLE 57 EYE-TRACKING MARKET, BY VERTICAL, 2017–2019 (USD MILLION) 105
TABLE 58 EYE-TRACKING MARKET, BY VERTICAL, 2020–2025 (USD MILLION) 106
9.2 RETAIL AND ADVERTISEMENT 106
9.2.1 EYE-TRACKING TECHNOLOGY HELPS IN CREATING TARGETED,
FOCUSED, AND IMPACTFUL CONTENT 106
9.2.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR RETAIL & ADVERTISEMENT VERTICAL 107
FIGURE 40 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR RETAIL & ADVERTISEMENT VERTICAL 107
TABLE 59 PRE-COVID-19 & POST-COVID-19 EYE-TRACKING MARKET FOR RETAIL & ADVERTISEMENT VERTICAL, 2017–2025 (USD MILLION) 107
TABLE 60 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION) 108
TABLE 61 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION) 108
TABLE 62 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY OFFERING,
2017–2019 (USD MILLION) 108
TABLE 63 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY OFFERING,
2020–2025 (USD MILLION) 109
TABLE 64 RETAIL & ADVERTISEMENT IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD MILLION) 109
TABLE 65 RETAIL & ADVERTISEMENT IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD MILLION) 109
TABLE 66 RETAIL & ADVERTISEMENT IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD MILLION) 110
TABLE 67 RETAIL & ADVERTISEMENT IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD MILLION) 110
TABLE 68 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY REGION,
2017–2019 (USD MILLION) 110
TABLE 69 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY REGION,
2020–2025 (USD MILLION) 111
TABLE 70 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD MILLION) 111
TABLE 71 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 111
TABLE 72 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2017–2019 (USD MILLION) 112
TABLE 73 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2020–2025 (USD MILLION) 112
FIGURE 41 CHINA TO GROW AT HIGHEST CAGR IN EYE-TRACKING TECHNOLOGY FOR RETAIL & ADVERTISEMENT 113
TABLE 74 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD MILLION) 113
TABLE 75 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 113
TABLE 76 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2019 (USD MILLION) 114
TABLE 77 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION) 114
9.3 CONSUMER ELECTRONICS 114
9.3.1 TECHNOLOGICAL ADVANCEMENT, PRICE REDUCTION, AND FAST ADOPTION OF EYE-TRACKING DEVICES PROPELLING THEIR USE IN CONSUMER ELECTRONIC PRODUCTS 114
FIGURE 42 MOBILE TRACKING TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS 115
TABLE 78 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION) 115
TABLE 79 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION) 115
TABLE 80 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY OFFERING,
2017–2019 (USD MILLION) 116
TABLE 81 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY OFFERING,
2020–2025 (USD MILLION) 116
TABLE 82 CONSUMER ELECTRONICS IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD THOUSAND) 116
TABLE 83 CONSUMER ELECTRONICS IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD THOUSAND) 117
TABLE 84 CONSUMER ELECTRONICS IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD THOUSAND) 117
TABLE 85 CONSUMER ELECTRONICS IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD THOUSAND) 117
FIGURE 43 APAC TO WITNESS FASTEST GROWTH IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS 118
TABLE 86 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY REGION,
2017–2019 (USD MILLION) 118
TABLE 87 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY REGION,
2020–2025 (USD MILLION) 118
TABLE 88 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND) 119
TABLE 89 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND) 119
TABLE 90 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2017–2019 (USD THOUSAND) 119
TABLE 91 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2020–2025 (USD THOUSAND) 120
TABLE 92 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD THOUSAND) 120
TABLE 93 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND) 120
TABLE 94 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND) 121
TABLE 95 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND) 121

9.4 HEALTHCARE & RESEARCH LABS 121
9.4.1 ASSISTIVE COMMUNICATION MAKES MOST PROMINENT USE OF
EYE-TRACKING TECHNOLOGY IN HEALTHCARE 121
9.4.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS 122
FIGURE 44 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS 122
TABLE 96 PRE-COVID-19 & POST-COVID-19 EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS, 2017–2025 (USD MILLION) 122
TABLE 97 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION) 123
TABLE 98 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION) 123
TABLE 99 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION) 123
TABLE 100 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION) 123
TABLE 101 HEALTHCARE & RESEARCH LABS IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD MILLION) 124
TABLE 102 HEALTHCARE & RESEARCH LABS IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD MILLION) 124
TABLE 103 HEALTHCARE & RESEARCH LABS IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD MILLION) 125
TABLE 104 HEALTHCARE & RESEARCH LABS IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD MILLION) 125
FIGURE 45 NORTH AMERICA ACCOUNTS FOR A MAJOR SHARE IN HEALTHCARE SECTOR 125
TABLE 105 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION) 126
TABLE 106 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION) 126
TABLE 107 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD MILLION) 126
TABLE 108 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 127
TABLE 109 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2017–2019 (USD MILLION) 127
TABLE 110 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2020–2025 (USD MILLION) 127
FIGURE 46 CHINA TO HOLD LARGEST SHARE IN APAC EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS DURING FORECAST PERIOD 128
TABLE 111 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN APAC,
BY COUNTRY, 2017–2019 (USD MILLION) 128
TABLE 112 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN APAC,
BY COUNTRY, 2020–2025 (USD MILLION) 128
TABLE 113 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN ROW,
BY REGION, 2017–2019 (USD THOUSAND) 129
TABLE 114 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN ROW,
BY REGION, 2020–2025 (USD THOUSAND) 129

9.5 GOVERNMENT, DEFENSE, AND AEROSPACE 129
9.5.1 NORTH AMERICAN REGION ACCOUNTED FOR LARGEST SHARE OF EYE-TRACKING DEVICES IN GOVERNMENT, DEFENSE, AND AEROSPACE VERTICAL 129
TABLE 115 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET,
BY TRACKING TYPE, 2017–2019 (USD MILLION) 130
TABLE 116 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET,
BY TRACKING TYPE, 2020–2025 (USD MILLION) 130
FIGURE 47 HARDWARE IN HIGH DEMAND IN EYE-TRACKING MARKET IN GOVERNMENT, AEROSPACE, AND DEFENSE 130
TABLE 117 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD THOUSAND) 131
TABLE 118 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD THOUSAND) 131
TABLE 119 GOVERNMENT, DEFENSE, AND AEROSPACE IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND) 131
TABLE 120 GOVERNMENT, DEFENSE, AND AEROSPACE IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND) 131
TABLE 121 GOVERNMENT, DEFENSE, AND AEROSPACE IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND) 132
TABLE 122 GOVERNMENT, DEFENSE, AND AEROSPACE IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND) 132
TABLE 123 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET,
BY REGION, 2017–2019 (USD THOUSAND) 132
TABLE 124 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET,
BY REGION, 2020–2025 (USD THOUSAND) 133
FIGURE 48 US TO DOMINATE NORTH AMERICAN EYE-TRACKING MARKET FOR GOVERNMENT, AEROSPACE, AND DEFENSE 133
TABLE 125 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND) 133
TABLE 126 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND) 134
TABLE 127 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD THOUSAND) 134
TABLE 128 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD THOUSAND) 134
TABLE 129 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD THOUSAND) 135
TABLE 130 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND) 135
TABLE 131 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND) 135
TABLE 132 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND) 136

9.6 AUTOMOTIVE & TRANSPORTATION 136
9.6.1 AUTOMOTIVE COMPANIES USING EYE-TRACKING DEVICES TO ENHANCE DRIVER SAFETY 136
9.6.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION 137
FIGURE 49 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION 137
TABLE 133 PRE-COVID-19 & POST-COVID-19 EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION, 2017–2025 (USD MILLION) 137
TABLE 134 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION) 137
TABLE 135 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION) 138
TABLE 136 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION) 138
TABLE 137 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION) 138
TABLE 138 AUTOMOTIVE & TRANSPORTATION IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD MILLION) 139
TABLE 139 AUTOMOTIVE & TRANSPORTATION IN REMOTE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD MILLION) 139
FIGURE 50 HARDWARE TO ACCOUNT FOR LARGEST SHARE IN MOBILE EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION DURING FORECAST PERIOD 140
TABLE 140 AUTOMOTIVE & TRANSPORTATION IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2017–2019 (USD THOUSAND) 140
TABLE 141 AUTOMOTIVE & TRANSPORTATION IN MOBILE EYE-TRACKING MARKET,
BY OFFERING, 2020–2025 (USD THOUSAND) 140
TABLE 142 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD THOUSAND) 141
TABLE 143 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD THOUSAND) 141
TABLE 144 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND) 141
TABLE 145 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND) 142
TABLE 146 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2017–2019 (USD THOUSAND) 142
TABLE 147 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN EUROPE,
BY COUNTRY, 2020–2025 (USD THOUSAND) 142
FIGURE 51 NEW DEVELOPMENTS IN AUTOMOTIVE SECTOR CAN ATTRIBUTE TO EYE-TRACKING MARKET GROWTH IN CHINA 143
TABLE 148 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN APAC,
BY COUNTRY, 2017–2019 (USD THOUSAND) 143
TABLE 149 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN APAC,
BY COUNTRY, 2020–2025 (USD THOUSAND) 143
TABLE 150 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN ROW,
BY REGION, 2017–2019 (USD THOUSAND) 144
TABLE 151 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN ROW,
BY REGION, 2020–2025 (USD THOUSAND) 144
9.7 OTHERS 145
TABLE 152 OTHERS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019
(USD MILLION) 145
TABLE 153 OTHERS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025
(USD MILLION) 145
TABLE 154 OTHERS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019
(USD THOUSAND) 145
TABLE 155 OTHERS IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025
(USD THOUSAND) 146
TABLE 156 OTHERS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND) 146
TABLE 157 OTHERS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND) 146
TABLE 158 OTHERS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND) 147
TABLE 159 OTHERS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND) 147
TABLE 160 OTHERS IN EYE-TRACKING MARKET, BY REGION, 2017–2019
(USD THOUSAND) 147
TABLE 161 OTHERS IN EYE-TRACKING MARKET, BY REGION, 2020–2025
(USD THOUSAND) 148
TABLE 162 OTHERS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND) 148
TABLE 163 OTHERS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND) 148
TABLE 164 OTHERS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD THOUSAND) 149
TABLE 165 OTHERS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD THOUSAND) 149
TABLE 166 OTHERS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019
(USD THOUSAND) 149
TABLE 167 OTHERS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2020–2025
(USD THOUSAND) 150
TABLE 168 OTHERS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2019
(USD THOUSAND) 150
TABLE 169 OTHERS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2020–2025
(USD THOUSAND) 150
10 EYE-TRACKING MARKET, BY MOUNTING TYPE 151
10.1 INTRODUCTION 151
FIGURE 52 EYE-TRACKING MARKET, BY MOUNTING TYPE 151
10.2 HEAD MOUNTED 151
10.3 WHEELCHAIR MOUNTED 152
10.4 TABLE/DEVICE MOUNTED 152
11 GEOGRAPHIC ANALYSIS 153
11.1 INTRODUCTION 154
FIGURE 53 EYE-TRACKING MARKET IN CHINA TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 154
TABLE 170 EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION) 154
TABLE 171 EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION) 155

11.2 NORTH AMERICA 155
FIGURE 54 SNAPSHOT OF EYE-TRACKING MARKET IN NORTH AMERICA 156
11.2.1 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN NORTH AMERICA 156
FIGURE 55 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN NORTH AMERICA 156
TABLE 172 PRE-COVID & POST-COVID, EYE-TRACKING MARKET IN NORTH AMERICA, 2017–2025 (USD MILLION) 157
TABLE 173 EYE-TRACKING MARKET IN NORTH AMERICA, BY VERTICAL, 2017–2019
(USD MILLION) 157
TABLE 174 EYE-TRACKING MARKET IN NORTH AMERICA, BY VERTICAL, 2020–2025
(USD MILLION) 158
TABLE 175 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019
(USD MILLION) 158
TABLE 176 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025
(USD MILLION) 158
TABLE 177 EYE-TRACKING MARKET IN NORTH AMERICA, BY TRACKING TYPE,
2017–2019 (USD MILLION) 159
TABLE 178 EYE-TRACKING MARKET IN NORTH AMERICA, BY TRACKING TYPE,
2020–2025 (USD MILLION) 159
11.2.2 US 159
11.2.2.1 US accounted for largest share of eye-tracking market in
North America 159
TABLE 179 EYE-TRACKING MARKET IN US, BY VERTICAL, 2017–2019 (USD MILLION) 160
TABLE 180 EYE-TRACKING MARKET IN US, BY VERTICAL, 2020–2025 (USD MILLION) 160
11.2.3 CANADA 161
11.2.3.1 Retail & advertisement vertical is a key contributor to eye-tracking market in Canada 161
TABLE 181 EYE-TRACKING MARKET IN CANADA, BY VERTICAL, 2017–2019
(USD THOUSAND) 161
TABLE 182 EYE-TRACKING MARKET IN CANADA, BY VERTICAL, 2020–2025
(USD THOUSAND) 161
11.2.4 MEXICO 162
11.2.4.1 Increasing demand for assistive communication devices is driving growth of eye-tracking market in Mexico 162
TABLE 183 EYE-TRACKING MARKET IN MEXICO, BY VERTICAL, 2017–2019
(USD THOUSAND) 162
TABLE 184 EYE-TRACKING MARKET IN MEXICO, BY VERTICAL, 2020–2025
(USD THOUSAND) 162
11.3 EUROPE 163
FIGURE 56 SNAPSHOT OF EYE-TRACKING MARKET IN EUROPE 164
11.3.1 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN EUROPE 164
FIGURE 57 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN EUROPE 164
TABLE 185 PRE-COVID & POST-COVID, EYE-TRACKING MARKET IN EUROPE, 2017–2025 (USD MILLION) 165
TABLE 186 EYE-TRACKING MARKET IN EUROPE, BY VERTICAL, 2017–2019
(USD MILLION) 165
TABLE 187 EYE-TRACKING MARKET IN EUROPE, BY VERTICAL, 2020–2025
(USD MILLION) 165
TABLE 188 EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2019
(USD MILLION) 166
TABLE 189 EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2020–2025
(USD MILLION) 166
TABLE 190 EYE-TRACKING MARKET IN EUROPE, BY TRACKING TYPE, 2017–2019
(USD MILLION) 166
TABLE 191 EYE-TRACKING MARKET IN EUROPE, BY TRACKING TYPE, 2020–2025
(USD MILLION) 166
11.3.2 UK 167
11.3.2.1 Increased awareness for assistive communication is one of the drivers for the growth of eye-tracking technology in healthcare & research labs vertical 167
TABLE 192 EYE-TRACKING MARKET IN UK, BY VERTICAL, 2017–2019 (USD THOUSAND) 167
TABLE 193 EYE-TRACKING MARKET IN UK, BY VERTICAL, 2020–2025 (USD THOUSAND) 167
11.3.3 GERMANY 168
11.3.3.1 Automotive & transportation vertical is significant contributor to growth of eye-tracking market in Germany 168
TABLE 194 EYE-TRACKING MARKET IN GERMANY, BY VERTICAL, 2017–2019
(USD THOUSAND) 168
TABLE 195 EYE-TRACKING MARKET IN GERMANY, BY VERTICAL, 2020–2025
(USD THOUSAND) 169
11.3.4 FRANCE 169
11.3.4.1 France to witness significant growth in eye-tracking market in Europe 169
TABLE 196 EYE-TRACKING MARKET IN FRANCE, BY VERTICAL, 2017–2019
(USD THOUSAND) 170
TABLE 197 EYE-TRACKING MARKET IN FRANCE, BY VERTICAL, 2020–2025
(USD THOUSAND) 170
11.3.5 REST OF EUROPE 170
TABLE 198 EYE-TRACKING MARKET IN REST OF EUROPE, BY VERTICAL, 2017–2019 (USD THOUSAND) 171
TABLE 199 EYE-TRACKING MARKET IN REST OF EUROPE, BY VERTICAL, 2020–2025 (USD THOUSAND) 171
11.4 APAC 172
FIGURE 58 SNAPSHOT OF EYE-TRACKING MARKET IN APAC 172
11.4.1 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN APAC 173
FIGURE 59 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN APAC 173
TABLE 200 PRE-COVID & POST-COVID, EYE-TRACKING MARKET IN APAC, 2017–2025 (USD MILLION) 173
TABLE 201 EYE-TRACKING MARKET IN APAC, BY VERTICAL, 2017–2019
(USD THOUSAND) 174
TABLE 202 EYE-TRACKING MARKET IN APAC, BY VERTICAL, 2020–2025
(USD THOUSAND) 174
TABLE 203 EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD MILLION) 174
TABLE 204 EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 175
TABLE 205 EYE-TRACKING MARKET IN APAC, BY TRACKING TYPE, 2017–2019
(USD MILLION) 175
TABLE 206 EYE-TRACKING MARKET IN APAC, BY TRACKING TYPE, 2020–2025
(USD MILLION) 175
11.4.2 CHINA 176
11.4.2.1 China dominates eye-tracking market in APAC 176
TABLE 207 EYE-TRACKING MARKET IN CHINA, BY VERTICAL, 2017–2019
(USD THOUSAND) 176
TABLE 208 EYE-TRACKING MARKET IN CHINA, BY VERTICAL, 2020–2025
(USD THOUSAND) 176
11.4.3 JAPAN 177
11.4.3.1 Focus on improving driver safety drives growth of eye-tracking market in Japan 177
TABLE 209 EYE-TRACKING MARKET IN JAPAN, BY VERTICAL, 2017–2019
(USD THOUSAND) 177
TABLE 210 EYE-TRACKING MARKET IN JAPAN, BY VERTICAL, 2020–2025
(USD THOUSAND) 177
11.4.4 SOUTH KOREA 178
11.4.4.1 Consumer electronics is among key verticals contributing significantly toward growth of eye-tracking market in South Korea 178
TABLE 211 EYE-TRACKING MARKET IN SOUTH KOREA, BY VERTICAL, 2017–2019
(USD THOUSAND) 178
TABLE 212 EYE-TRACKING MARKET IN SOUTH KOREA, BY VERTICAL, 2020–2025
(USD THOUSAND) 178
11.4.5 REST OF APAC 179
TABLE 213 EYE-TRACKING MARKET IN REST OF APAC, BY VERTICAL, 2017–2019
(USD THOUSAND) 179
TABLE 214 EYE-TRACKING MARKET IN REST OF APAC, BY VERTICAL, 2020–2025
(USD THOUSAND) 179
11.5 ROW 180
TABLE 215 EYE-TRACKING MARKET IN ROW, BY VERTICAL, 2017–2019
(USD THOUSAND) 180
TABLE 216 EYE-TRACKING MARKET IN ROW, BY VERTICAL, 2020–2025
(USD THOUSAND) 180
TABLE 217 EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2019 (USD MILLION) 181
TABLE 218 EYE-TRACKING MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION) 181
TABLE 219 EYE-TRACKING MARKET IN ROW, BY TRACKING TYPE, 2017–2019
(USD THOUSAND) 181
TABLE 220 EYE-TRACKING MARKET IN ROW, BY TRACKING TYPE, 2020–2025
(USD THOUSAND) 181
11.5.1 SOUTH AMERICA 182
11.5.1.1 South America contributes largest share in eye-tracking
market in RoW 182
TABLE 221 EYE-TRACKING MARKET IN SOUTH AMERICA, BY VERTICAL, 2017–2019
(USD THOUSAND) 182
TABLE 222 EYE-TRACKING MARKET IN SOUTH AMERICA, BY VERTICAL, 2020–2025
(USD THOUSAND) 182

11.5.2 MIDDLE EAST 183
11.5.2.1 Consumer electronics vertical to grow at fastest CAGR in Middle East 183
TABLE 223 EYE-TRACKING MARKET IN MIDDLE EAST, BY VERTICAL, 2017–2019
(USD THOUSAND) 183
TABLE 224 EYE-TRACKING MARKET IN MIDDLE EAST, BY VERTICAL, 2020–2025
(USD THOUSAND) 183
11.5.3 AFRICA 184
11.5.3.1 Retail & advertisement is major contributor towards growth of
eye-tracking market in Africa 184
TABLE 225 EYE-TRACKING MARKET IN AFRICA, BY VERTICAL, 2017–2019
(USD THOUSAND) 184
TABLE 226 EYE-TRACKING MARKET IN AFRICA, BY VERTICAL, 2020–2025
(USD THOUSAND) 184
12 COMPETITIVE LANDSCAPE 185
12.1 OVERVIEW 185
12.2 MARKET RANKING ANALYSIS: EYE-TRACKING MARKET 185
FIGURE 60 MARKET RANKING OF KEY PLAYERS IN EYE-TRACKING MARKET, 2019 185
12.3 COMPETITIVE LEADERSHIP MAPPING 186
12.3.1 VISIONARY LEADERS 186
12.3.2 DYNAMIC DIFFERENTIATORS 186
12.3.3 INNOVATORS 187
12.3.4 EMERGING COMPANIES 187
FIGURE 61 EYE-TRACKING MARKET (GLOBAL) COMPETITIVE LEADERSHIP
MAPPING, 2019 187
12.4 STRENGTH OF PRODUCT PORTFOLIO (20 PLAYERS) 188
FIGURE 62 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN EYE-TRACKING MARKET 188
12.5 BUSINESS STRATEGY EXCELLENCE (20 PLAYERS) 189
FIGURE 63 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN
EYE-TRACKING MARKET 189
12.6 COMPETITIVE SITUATIONS AND TRENDS 190
12.6.1 PRODUCT LAUNCHES & DEVELOPMENTS 190
TABLE 227 PRODUCT LAUNCHES & DEVELOPMENTS, FROM JANUARY 2018–JUNE 2020 190
12.6.2 EXPANSIONS & ACQUISITIONS 191
TABLE 228 EXPANSIONS & ACQUISITIONS, 2018–2019 191
12.6.3 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 192
TABLE 229 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS,
JANUARY 2018–JUNE 2019 192

13 COMPANY PROFILES 193
13.1 INTRODUCTION 193
13.2 KEY PLAYERS 193
(Business Overview, Products/Solutions/Services Offered, Recent Developments, SWOT Analysis, MnM View, and COVID-19-Related Updates)*
13.2.1 TOBII 193
FIGURE 64 TOBII: COMPANY SNAPSHOT 194
13.2.2 SEEING MACHINES 199
FIGURE 65 SEEING MACHINES: COMPANY SNAPSHOT 199
13.2.3 SR RESEARCH 202
13.2.4 EYETECH DIGITAL SYSTEMS 204
13.2.5 SMART EYE 206
FIGURE 66 SMART EYE: COMPANY SNAPSHOT 206
13.2.6 EYETRACKING 209
13.2.7 PRS IN VIVO 211
13.2.8 EYEGAZE 212
13.2.9 ERGONEERS 213
13.2.10 ISCAN 214
* Business Overview, Products/Solutions/Services Offered, Recent Developments, SWOT Analysis, MnM View, and COVID-19-Related Updates might not be captured in case of unlisted companies.
13.3 RIGHT-TO-WIN 215
13.4 OTHER COMPANIES 216
13.4.1 PUPIL LABS 216
13.4.2 IMOTIONS 216
13.4.3 GAZEPOINT 217
13.4.4 EYESEE 217
13.4.5 CONVERUS 218
13.4.6 MIRAMETRIX 218
13.4.7 ALEA TECHNOLOGIES 219
13.4.8 LUMEN RESEARCH 219
13.4.9 IRISBOND 220
13.4.10 BEIJING 7INVENSUN TECHNOLOGY 220
14 ADJACENT AND RELATED MARKETS 221
14.1 INTRODUCTION 221
14.2 GESTURE RECOGNITION AND TOUCHLESS SENSING MARKET 222
14.2.1 MARKET DEFINITION 222
14.2.2 GESTURE RECOGNITION AND TOUCHLESS SENSING MARKET, BY INDUSTRY 222
FIGURE 67 CONSUMER ELECTRONICS VERTICAL IS EXPECTED TO LEAD GESTURE RECOGNITION MARKET 222
TABLE 230 GESTURE RECOGNITION MARKET, BY INDUSTRY, 2017–2025 (USD MILLION) 222
TABLE 231 GESTURE RECOGNITION IN AUTOMOTIVE MARKET, BY REGION, 2017–2025 (USD MILLION) 223
TABLE 232 GESTURE RECOGNITION IN CONSUMER ELECTRONICS MARKET, BY REGION, 2017–2025 (USD MILLION) 223
TABLE 233 GESTURE RECOGNITION IN ADVERTISEMENT & COMMUNICATION MARKET, BY REGION, 2017–2025 (USD MILLION) 223
FIGURE 68 GOVERNMENT SEGMENT IS EXPECTED TO DOMINATE TOUCHLESS SENSING MARKET DURING FORECAST PERIOD 224
TABLE 234 TOUCHLESS SENSING MARKET, BY INDUSTRY, 2017–2025 (USD MILLION) 224
TABLE 235 TOUCHLESS SENSING MARKET FOR CONSUMER ELECTRONICS,
BY TECHNOLOGY, 2017–2025 (USD MILLION) 224
TABLE 236 TOUCHLESS SENSING MARKET FOR GOVERNMENT, BY TECHNOLOGY,
2017–2025 (USD MILLION) 225
TABLE 237 TOUCHLESS SENSING MARKET FOR FINANCE & BANKING, BY TECHNOLOGY, 2017–2025 (USD MILLION) 225
14.2.3 GESTURE RECOGNITION AND TOUCHLESS SENSING MARKET, BY REGION 226
FIGURE 69 NORTH AMERICA IS EXPECTED TO HOLD DOMINANT POSITION IN GESTURE RECOGNITION MARKET DURING FORECAST PERIOD 226
TABLE 238 GESTURE RECOGNITION MARKET, BY REGION, 2017–2025 (USD MILLION) 226
TABLE 239 TOUCHLESS SENSING MARKET, BY REGION, 2017–2025 (USD MILLION) 226
14.3 EMOTION DETECTION AND RECOGNITION MARKET 227
14.3.1 MARKET DEFINITION 227
14.3.2 EMOTION DETECTION AND RECOGNITION MARKET, BY TECHNOLOGY 227
FIGURE 70 BIOSENSORS TECHNOLOGY SEGMENT TO WITNESS HIGHEST GROWTH IN MARKET DURING FORECAST PERIOD 227
TABLE 240 EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY TECHNOLOGY, 2017–2024 (USD MILLION) 227
TABLE 241 FEATURE EXTRACTION AND 3D MODELING: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 228
TABLE 242 BIOSENSORS TECHNOLOGY: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 228
TABLE 243 NATURAL LANGUAGE PROCESSING: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 228
FIGURE 71 NORTH AMERICA IS EXPECTED TO HOLD DOMINANT POSITION IN MACHINE LEARNING SEGMENT OF EMOTION DETECTION AND RECOGNITION MARKET DURING FORECAST PERIOD 229
TABLE 244 MACHINE LEARNING: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 229
14.3.3 EMOTION DETECTION AND RECOGNITION MARKET, BY APPLICATION AREA 230
FIGURE 72 MEDICAL EMERGENCY APPLICATION AREA TO RECORD HIGHEST GROWTH DURING FORECAST PERIOD 230
TABLE 245 EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY APPLICATION AREA, 2017–2024 (USD MILLION) 230
14.3.4 EMOTION DETECTION AND RECOGNITION MARKET, BY REGION 231
TABLE 246 EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 231

14.4 VIRTUAL REALITY MARKET 231
14.4.1 MARKET DEFINITION 231
14.4.2 VIRTUAL REALITY MARKET, BY TECHNOLOGY 231
FIGURE 73 SEMI-AND FULLY IMMERSIVE TECHNOLOGIES DOMINATE VIRTUAL REALITY MARKET DURING FORECAST PERIOD 231
TABLE 247 VR MARKET, BY TECHNOLOGY, 2016–2024 (USD MILLION) 232
TABLE 248 VR MARKET FOR NONIMMERSIVE TECHNOLOGY, BY OFFERING, 2016–2024 (USD MILLION) 232
TABLE 249 VR MARKET FOR SEMI- AND FULLY IMMERSIVE TECHNOLOGIES,
BY OFFERING, 2016–2024 (USD MILLION) 232
14.4.3 VIRTUAL REALITY MARKET, BY APPLICATION 233
FIGURE 74 VR MARKET FOR ENTERPRISE APPLICATIONS TO WITNESS HIGHEST CAGR FROM 2018 TO 2024 233
TABLE 250 VIRTUAL REALITY MARKET, BY APPLICATION, 2016–2024 (USD MILLION) 233
14.4.4 VIRTUAL REALITY MARKET, BY REGION 234
FIGURE 75 APAC TO WITNESS HIGHEST CAGR FROM 2018 TO 2024 IN
VIRTUAL REALITY MARKET 234
TABLE 251 VIRTUAL REALITY MARKET, BY REGION, 2016–2024 (USD MILLION) 234
15 APPENDIX 235
15.1 INSIGHTS OF INDUSTRY EXPERTS 235
15.2 DISCUSSION GUIDE 236
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 238
15.4 AVAILABLE CUSTOMIZATIONS 240
15.5 RELATED REPORTS 240
15.6 AUTHOR DETAILS 241

★調査レポート[新型コロナウイルス感染症の影響によるアイトラッキングの世界市場予測:提供方式別(ハードウェア、ソフトウェア、サービス)、追跡種類別(遠隔型、移動型)、用途別(支援通信、人間行動・市場調査)、産業別、地域別] ( Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025 / SE 3886) 販売に関する免責事項
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