SMS Firewall Market by Component (SMS Firewall Platform and Services (Professional and Managed)), SMS Type (A2P and P2A Messages), SMS Traffic (National and International), Deployment Mode (On-premises and Cloud), and Region - Global Forecast to 2025

SMSファイアウォールの世界市場予測(~2025):コンポーネント別、SMSタイプ別、SMSトラフィック別、展開モード別、地域別

◆タイトル:SMS Firewall Market by Component (SMS Firewall Platform and Services (Professional and Managed)), SMS Type (A2P and P2A Messages), SMS Traffic (National and International), Deployment Mode (On-premises and Cloud), and Region - Global Forecast to 2025
◆商品コード:TC 5351
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年6月10日
◆ページ数:223
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:IT
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【レポートの概要】

MarketsandMarkets社はSMSファイアウォールの世界市場が2020年22億ドルから2025年30億ドルまで、年平均7.0%成長すると見込んでいます。本調査レポートでは、SMSファイアウォールの世界市場を詳細に調査・分析し、イントロダクション、調査手法、プレミアムインサイト、市場概要・市場動向、新型コロナウイルス感染症によるSMSファイアウォール市場への影響、コンポーネント別(SMSファイアウォールプラットフォーム、サービス)分析、SMS種類別(A2Pメッセージ、P2Aメッセージ)分析、SMSトラフィック別(国内SMSトラフィック、国際SMSトラフィック)分析、展開モード別(オンプレミス、クラウド)分析、地域別分析、競争状況、企業概要などを含めています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・市場動向
・新型コロナウイルス感染症によるSMSファイアウォール市場への影響
・SMSファイアウォールの世界市場規模:コンポーネント別(SMSファイアウォールプラットフォーム、サービス)
・SMSファイアウォールの世界市場規模:SMS種類別(A2Pメッセージ、P2Aメッセージ)
・SMSファイアウォールの世界市場規模:SMSトラフィック別(国内SMSトラフィック、国際SMSトラフィック)
・SMSファイアウォールの世界市場規模:展開モード別(オンプレミス、クラウド)
・SMSファイアウォールの世界市場規模:地域別
・競争状況
・企業概要

“Combating Short Message Service (SMS) fraudulent activities such as phishing, spoofing, and spamming driving the SMS firewall deployment all over the globe”
The SMS firewall market size is projected to grow fromUSD 2.2 billion in 2020to USD 3.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 7.0% during the forecast period. The major factors driving the growth of the SMS firewall market include stringent government compliance and increased adoption of Application-to-Person (A2P) messaging traffic. The entrance of Over-the-top (OTT) players into messaging businesses are expected to pose as a restraining factor for the growth of the SMS firewall market.

“Managed servicessegment to grow at a higher CAGR during the forecast period”
SMS firewall vendors offer a diverse range of managed services to telecom operators. These services monetize based on service level agreement, which represents the successful delivery of managed services. Vendors fully operationalize the SMS firewall deployment while focusing more on network optimization and performance with 24*7*365 support. As per Mobile Network Operators (MNOs) need, managed services manage network infrastructure partially (address specific issues) and fully (end-to-end management). These services also ensure effective monetization of A2P messages with robust monitoring and control. These services help MNOs improve customer experience by safeguarding messages from malicious threats and enhance SMS security.

“International SMS traffic segment to grow at a higher CAGR during the forecast period”
International SMS traffic refers to the routing of SMS traffic from one country to another. Worldwide, A2P and Person-to-Application (P2A) messaging continue to grow and modernize. Enterprises are keen on reaching their customers globally through simple and ubiquitous communication channels. International SMS traffic comprises sending messages outside a country. International A2P messaging is increasing due to Two Factor Authentication (2FA), which is one of the most demanded needs all across the globe. The international SMS traffic segment has a greater application in travel, Information Technology (IT), and telecom industries for functions, such as verifying messages, providing travel updates, and authenticating social sites.

“Asia Pacific (APAC) region to record the highest market share in theSMS firewallmarket in 2020”
APAC is an emerging region for the SMS firewall market. China, Japan, and India are the major countries contributing to the growth of the SMS firewall market in APAC. Due to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Thus, the untapped potential of the APAC region is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the APAC region.

This is expected to offer potential growth opportunities for A2P and P2A SMS providers to increase their brand awareness
• By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-level – 55%, Directors – 40%, and Others – 5%
• By Region: North America – 38%,Europe– 40%, APAC– 21%,and Rest of the World (RoW)– 1%
Major vendors in the research study include Comviva (India), Mobileum (US), AdaptiveMobile Security (Ireland), BICS (Belgium), Monty Mobile (UK), ANAM Technologies (Ireland), Infobip Ltd (UK), Route Mobile Limited (India), Proofpoint, Inc (US), Sinch (Sweden), TeleOSS (India), NetNumber Inc (US), Enghouse Networks (Canada), Global Wavenet (Singapore), HAUD (Malta), Tango Telecom Limited(Ireland), Eastwind (Russia), SAP SE (Germany), Tata Communications (India), AMD Telecom S.A. (Greece), Omobio (Sri Lanka), Syniverse Technologies LLC (US), Mavenir (US), Cellusys (Ireland), BroadNet Technologies (Lebanon), Mylinex International (Pvt) Ltd (Sri Lanka), TWILIO INC(US), NewNet (US), Openmind Networks (Ireland), Mitto (Switzerland), Tanla (India), and 6d Technologies (India). The study includedan in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research coverage
The market study covers the SMS firewall market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on component, SMS type, SMS traffic, deployment mode, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall SMS firewallmarket and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION 21
1.1 INTRODUCTION TO COVID-19 21
1.2 COVID-19 HEALTH ASSESSMENT 21
1.3 COVID-19 ECONOMIC ASSESSMENT 23
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 23
1.4 OBJECTIVES OF THE STUDY 26
1.5 MARKET DEFINITION 26
1.5.1 INCLUSIONS AND EXCLUSIONS 27
1.6 MARKET SCOPE 27
1.6.1 MARKET SEGMENTATION 27
1.6.2 YEARS CONSIDERED FOR THE STUDY 28
1.7 STAKEHOLDERS 28
1.8 CHANGE IN MARKET OUTLOOK 29

2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
2.1.1 SECONDARY DATA 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Breakup of primary profiles 31
2.1.2.2 Key Industry Insights 32
2.2 MARKET BREAKUP AND DATA TRIANGULATION 33
2.3 MARKET SIZE ESTIMATION 34
2.4 MARKET FORECAST 35
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 37
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 38
2.6.1 ASSUMPTIONS FOR THE STUDY 38
2.6.2 LIMITATIONS OF THE STUDY 38

3 EXECUTIVE SUMMARY 39

4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE OPPORTUNITIES IN THE SMS FIREWALL MARKET 43
4.2 SMS FIREWALL MARKET, BY DEPLOYMENT MODE 43
4.3 SMS FIREWALL MARKET IN NORTH AMERICA, BY SMS TYPE AND SMS TRAFFIC 44
4.4 SMS FIREWALL MARKET IN EUROPE, BY SMS TYPE AND SMS TRAFFIC 44
4.5 SMS FIREWALL MARKET IN ASIA PACIFIC, BY SMS TYPE AND SMS TRAFFIC 45

5 MARKET OVERVIEW AND INDUSTRY TRENDS 46
5.1 INTRODUCTION 46
5.2 MARKET DYNAMICS 47
5.2.1 DRIVERS 47
5.2.1.1 To combat against SMS fraudulent activities such as SMS phishing, SMS spoofing, and SMS spamming 47
5.2.1.2 Stringent government regulations and policies spurring the demand for SMS firewall globally 50
5.2.1.3 Increasing adoption of A2P SMS in the business such as BFSI, retail and eCommerce, and travel and hospitality 51
5.2.1.4 Safeguarding network from grey route traffic that causes significant revenue loss 53
5.2.2 RESTRAINTS 54
5.2.2.1 Entrance of OTT players into messaging businesses limiting the growth of A2P messages 54
5.2.3 OPPORTUNITIES 55
5.2.3.1 Growing trend of mobile marketing via SMS 55
5.2.3.2 Strong appeal for next-generation SMS firewall from
mobile network operators 56
5.2.4 CHALLENGES 57
5.2.4.1 Vulnerabilities in existing signaling and firewall systems 57
5.2.4.2 SIM farm/box bypassing SMS firewall rules and policies 57
5.3 REGULATORY LANDSCAPE 58
5.3.1 UNITED STATES FEDERAL LAW CTIA COMMON SHORT CODE 58
5.3.2 AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY SPAM ACT 2003 59
5.3.3 UNITED KINGDOM CODE COMPLIANCE (PHONEPAYPLUS) 59
5.3.4 CANADA CWTA AND MMA CODE OF CONDUCT 59
5.3.5 SINGAPORE PERSONAL DATA PROTECTION COMMISSION 59
5.3.6 NEW ZEALAND MOBILE MESSAGING SERVICES CODE 59
5.3.7 IRELAND COMMISSION FOR COMMUNICATIONS REGULATION 59
5.3.8 TELECOM REGULATORY AUTHORITY OF INDIA 59
5.3.9 BRAZILIAN REGULATION BODY (ANATEL) 60
5.3.10 FRANCE COUNCIL FOR SERVICE APPLICATIONS 60
5.3.11 NETHERLANDS SMS SERVICE PROVISION CODE OF CONDUCT 60
5.3.12 SWEDEN CODE OF CONDUCT 60
5.3.13 RUSSIAN MINISTRY OF TELECOMMUNICATION 60
5.3.14 GERMANY YOUTH MEDIA PROTECTION TREATY 60
5.3.15 BAHRAIN REGULATION ON COMMERCIAL BULK MESSAGES 60
5.3.16 SOUTH AFRICA WIRELESS APPLICATION SERVICE PROVIDERS ASSOCIATION 60
5.3.17 CHINA PENALTY FOR SENDING SPAM 60
5.3.18 HONG KONG OFFICE OF THE TELECOMMUNICATIONS AUTHORITY 61
5.4 VALUE CHAIN ANALYSIS 61
5.5 CASE STUDY ANALYSIS 62
5.6 APPLICATION AREAS 64
5.6.1 BANKING, FINANCIAL SERVICES AND INSURANCE 65
5.6.2 IT AND TELECOM 65
5.6.3 MEDIA AND ENTERTAINMENT 65
5.6.4 TRAVEL AND HOSPITALITY 66
5.6.5 RETAIL AND ECOMMERCE 66
5.6.6 HEALTHCARE 66
5.6.7 GOVERNMENT 67
5.6.8 UTILITIES AND LOGISTICS 67
5.7 TECHNOLOGICAL IMPACT 67
5.7.1 ARTIFICIAL INTELLIGENCE 67
5.7.2 ANALYTICS 68

6 COVID-19 IMPACT ON SMS FIREWALL MARKET 69
6.1 SMS FIREWALL MARKET SCENARIO DURING COVID–19 69
6.1.1 SUPPLY SIDE 69
6.1.2 DEMAND SIDE 72

7 SMS FIREWALL MARKET, BY COMPONENT 74
7.1 INTRODUCTION 75
7.2 SMS FIREWALL PLATFORM 76
7.2.1 SMS FIREWALL PLATFORM: SMS FIREWALL MARKET DRIVERS 76
7.3 SERVICES 78
7.3.1 PROFESSIONAL SERVICES 80
7.3.1.1 Professional services: SMS firewall market drivers 80
7.3.2 MANAGED SERVICES 81
7.3.2.1 Managed services: SMS firewall market drivers 82

8 SMS FIREWALL MARKET ANALYSIS, BY SMS TYPE 84
8.1 INTRODUCTION 85
8.2 A2P MESSAGES 86
8.2.1 A2P MESSAGES: SMS FIREWALL MARKET DRIVERS 86
8.3 P2A MESSAGES 89
8.3.1 P2A MESSAGES: SMS FIREWALL MARKET DRIVERS 89

9 SMS FIREWALL MARKET, BY SMS TRAFFIC 91
9.1 INTRODUCTION 92
9.2 NATIONAL SMS TRAFFIC 93
9.2.1 NATIONAL SMS TRAFFIC: SMS FIREWALL MARKET DRIVERS 93
9.3 INTERNATIONAL SMS TRAFFIC 94
9.3.1 INTERNATIONAL SMS TRAFFIC: SMS FIREWALL MARKET DRIVERS 94

10 SMS FIREWALL MARKET, BY DEPLOYMENT MODE 95
10.1 INTRODUCTION 96
10.2 ON-PREMISES 97
10.2.1 ON-PREMISES: SMS FIREWALL MARKET DRIVERS 97
10.3 CLOUD 98
10.3.1 CLOUD: SMS FIREWALL MARKET DRIVERS 98

11 SMS FIREWALL MARKET, BY REGION 100
11.1 INTRODUCTION 101
11.2 NORTH AMERICA 103
11.2.1 UNITED STATES 106
11.2.1.1 United States: SMS firewall market drivers 107
11.2.2 CANADA 111
11.2.2.1 Canada: SMS firewall market drivers 112
11.3 EUROPE 115
11.3.1 UNITED KINGDOM 118
11.3.1.1 United Kingdom: SMS firewall market drivers 119
11.3.2 GERMANY 122
11.3.2.1 Germany: SMS firewall market drivers 123
11.3.3 REST OF EUROPE 125
11.4 ASIA PACIFIC 126
11.4.1 CHINA 129
11.4.1.1 China: SMS firewall market drivers 130
11.4.2 JAPAN 132
11.4.2.1 Japan: SMS firewall market drivers 132
11.4.3 INDIA 134
11.4.3.1 India: SMS firewall market drivers 135
11.4.4 REST OF ASIA PACIFIC 137
11.5 MIDDLE EAST AND AFRICA 138
11.5.1 KINGDOM OF SAUDI ARABIA 140
11.5.1.1 Kingdom of Saudi Arabia: SMS firewall market drivers 141
11.5.2 SOUTH AFRICA 143
11.5.2.1 South Africa: SMS firewall market drivers 143
11.5.3 REST OF MIDDLE EAST AFRICA 146
11.6 LATIN AMERICA 147
11.6.1 BRAZIL 149
11.6.1.1 Brazil: SMS firewall market drivers 149
11.6.2 MEXICO 152
11.6.2.1 Mexico: SMS firewall market drivers 152
11.6.3 REST OF LATIN AMERICA 154

12 COMPETITIVE LANDSCAPE 155
12.1 OVERVIEW 155
12.2 COMPETITIVE SITUATION AND TRENDS 156
12.2.1 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 157
12.2.2 NEW PRODUCT/SERVICE DEVELOPMENTS 157
12.2.3 MERGERS AND ACQUISITIONS 158
12.3 COMPETITIVE LEADERSHIP MAPPING 158
12.3.1 VISIONARY LEADERS 159
12.3.2 INNOVATORS 159
12.3.3 DYNAMIC DIFFERENTIATORS 159
12.3.4 EMERGING COMPANIES 160
12.4 STRENGTH OF PRODUCT PORTFOLIO 161
12.5 BUSINESS STRATEGY EXCELLENCE 162
12.6 VENDOR RANKING ANALYSIS 163

13 COMPANY PROFILES 164
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, RightToWin)*
13.1 ANAM 164
13.2 COMVIVA 167
13.3 INFOBIP 170
13.4 MOBILEUM 173
13.5 SINCH 177
13.6 ADAPTIVEMOBILE 180
13.7 BICS 183
13.8 MONTY MOBILE 186
13.9 PROOFPOINT 189
13.10 ROUTE MOBILE 192
13.11 6D TECHNOLOGIES 194
13.12 AMD TELECOM 195
13.13 BROADNET TECHNOLOGIES 196
13.14 CELLUSYS 197
13.15 EASTWIND 198
13.16 ENGHOUSE NETWORKS 199
13.17 GLOBAL WAVENET 200
13.18 HAUD 201
13.19 MAVENIR 202
13.20 MITTO 203
13.21 MYLINEX 204
13.22 NETNUMBER 205
13.23 NEWNET 206
13.24 OMOBIO 207
13.25 OPENMIND NETWORKS 208
13.26 SAP 209
13.27 SYNIVERSE 210
13.28 TANGO TELECOM 211
13.29 TANLA 212
13.30 TATA COMMUNICATIONS 213
13.31 TELEOSS 214
13.32 TWILIO 215
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, RightToWin might not be captured in case of unlisted companies.

14 APPENDIX 216
14.1 DISCUSSION GUIDE 216
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 219
14.3 AVAILABLE CUSTOMIZATIONS 221
14.4 RELATED REPORTS 221
14.5 AUTHOR DETAILS 222

LIST OF TABLES

TABLE 1 FACTOR ANALYSIS 35
TABLE 2 COMMON SMS ATTACKS ON MOBILE PHONES 48
TABLE 3 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES:
TO SAFEGUARD SMS FROM ATTACKERS 50
TABLE 4 CASE STUDY: INDOSAT OOREDOO, INDONESIA 62
TABLE 5 CASE STUDY: VIETNAMOBILE, VIETNAM 62
TABLE 6 CASE STUDY: AFRICA’S LEADING MOBILE NETWORK OPERATOR 63
TABLE 7 CASE STUDY: ETISALAT, SRI LANKA 63
TABLE 8 CASE STUDY: IDEA CELLULAR, INDIA 64
TABLE 9 CASE STUDY: LARGE MOBILE NETWORK OPERATOR, ASIA PACIFIC 64
TABLE 10 SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 75
TABLE 11 SMS FIREWALL PLATFORM: SMS FIREWALL MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 78
TABLE 12 SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 79
TABLE 13 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 81
TABLE 14 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 83
TABLE 15 SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 86
TABLE 16 A2P MESSAGES: SMS FIREWALL MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 88
TABLE 17 P2A MESSAGES: SMS FIREWALL MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 89
TABLE 18 SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC, 2018–2025 (USD MILLION) 92
TABLE 19 NATIONAL SMS TRAFFIC: SMS FIREWALL MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 93
TABLE 20 INTERNATIONAL SMS TRAFFIC: SMS FIREWALL MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 94
TABLE 21 SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 96
TABLE 22 ON-PREMISES: SMS FIREWALL MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 98
TABLE 23 CLOUD: SMS FIREWALL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 99
TABLE 24 SMS FIREWALL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 102
TABLE 25 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 104
TABLE 26 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 105
TABLE 27 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 105
TABLE 28 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 105
TABLE 29 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 106
TABLE 30 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 106
TABLE 31 UNITED STATES: KEY MOBILE TRENDS, 2018 107
TABLE 32 UNITED STATES: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 110
TABLE 33 UNITED STATES: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 110
TABLE 34 UNITED STATES: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 110
TABLE 35 UNITED STATES: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 111
TABLE 36 UNITED STATES: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 111
TABLE 37 CANADA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 113
TABLE 38 CANADA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 113
TABLE 39 CANADA: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 114
TABLE 40 CANADA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 114
TABLE 41 CANADA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 114
TABLE 42 EUROPE: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 116
TABLE 43 EUROPE: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 116
TABLE 44 EUROPE: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 117
TABLE 45 EUROPE: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 117
TABLE 46 EUROPE: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 117
TABLE 47 EUROPE: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 118
TABLE 48 UNITED KINGDOM: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 121
TABLE 49 UNITED KINGDOM: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 121
TABLE 50 UNITED KINGDOM: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 121
TABLE 51 UNITED KINGDOM: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 122
TABLE 52 UNITED KINGDOM: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 122
TABLE 53 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS) 123
TABLE 54 GERMANY: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 124
TABLE 55 GERMANY: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 124
TABLE 56 GERMANY: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 124
TABLE 57 GERMANY: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 125
TABLE 58 GERMANY: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 125
TABLE 59 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 127
TABLE 60 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 128
TABLE 61 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 128
TABLE 62 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 128
TABLE 63 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 129
TABLE 64 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 129
TABLE 65 CHINA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 130
TABLE 66 CHINA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 130
TABLE 67 CHINA: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 131
TABLE 68 CHINA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 131
TABLE 69 CHINA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 131
TABLE 70 JAPAN: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 132
TABLE 71 JAPAN: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 133
TABLE 72 JAPAN: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 133
TABLE 73 JAPAN: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 133
TABLE 74 JAPAN: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 134
TABLE 75 INDIA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 136
TABLE 76 INDIA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 136
TABLE 77 INDIA: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 136
TABLE 78 INDIA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 137
TABLE 79 INDIA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 137
TABLE 80 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 138
TABLE 81 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 138
TABLE 82 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 139
TABLE 83 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC, 2018–2025 (USD MILLION) 139
TABLE 84 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 139
TABLE 85 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 140
TABLE 86 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 141
TABLE 87 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 141
TABLE 88 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 142
TABLE 89 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC, 2018–2025 (USD MILLION) 142
TABLE 90 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 142
TABLE 91 SOUTH AFRICA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 144
TABLE 92 SOUTH AFRICA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 145
TABLE 93 SOUTH AFRICA: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 145
TABLE 94 SOUTH AFRICA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 146
TABLE 95 SOUTH AFRICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 146
TABLE 96 LATIN AMERICA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 147
TABLE 97 LATIN AMERICA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018–2025 (USD MILLION) 147
TABLE 98 LATIN AMERICA: SMS FIREWALL MARKET SIZE, BY SMS TYPE,
2018–2025 (USD MILLION) 148
TABLE 99 LATIN AMERICA: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 148
TABLE 100 LATIN AMERICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 148
TABLE 101 LATIN AMERICA: SMS FIREWALL MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 149
TABLE 102 BRAZIL: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 150
TABLE 103 BRAZIL: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 150
TABLE 104 BRAZIL: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 151
TABLE 105 BRAZIL: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 151
TABLE 106 BRAZIL: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 151
TABLE 107 MEXICO: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION) 152
TABLE 108 MEXICO: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 152
TABLE 109 MEXICO: SMS FIREWALL MARKET SIZE, BY SMS TYPE, 2018–2025 (USD MILLION) 153
TABLE 110 MEXICO: SMS FIREWALL MARKET SIZE, BY SMS TRAFFIC,
2018–2025 (USD MILLION) 153
TABLE 111 MEXICO: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 153
TABLE 112 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2018–2020 157
TABLE 113 NEW PRODUCT/SERVICE DEVELOPMENTS, 2018 157
TABLE 114 MERGERS AND ACQUISITIONS, 2019 158


LIST OF FIGURES

FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 21
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 22
FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 23
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 24
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 25
FIGURE 6 SMS FIREWALL MARKET: RESEARCH DESIGN 30
FIGURE 7 DATA TRIANGULATION 33
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES OF THE SMS FIREWALL MARKET 34
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS AND SERVICES OF THE SMS FIREWALL MARKET 34
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE):
SMS FIREWALL MARKET 35
FIGURE 11 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 37
FIGURE 12 SMS FIREWALL MARKET HOLISTIC VIEW 40
FIGURE 13 SMS FIREWALL MARKET: GROWTH TREND 41
FIGURE 14 ASIA PACIFIC TO GROW AT THE HIGHEST GROWTH RATE DURING
THE FORECAST PERIOD 42
FIGURE 15 GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE THE SMS FIREWALL MARKET GROWTH DURING THE FORECAST PERIOD 43
FIGURE 16 ON-PREMISES SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020 43
FIGURE 17 APPLICATION TO PERSON AND NATIONAL SMS TRAFFIC SEGMENTS TO ACCOUNT FOR HIGH MARKET SHARES IN NORTH AMERICA IN 2020 44
FIGURE 18 APPLICATION TO PERSON AND NATIONAL SMS TRAFFIC SEGMENTS TO ACCOUNT FOR HIGH MARKET SHARES IN EUROPE IN 2020 44
FIGURE 19 APPLICATION TO PERSON AND NATIONAL SMS TRAFFIC SEGMENT TO ACCOUNT FOR HIGH MARKET SHARES IN ASIA PACIFIC IN 2020 45
FIGURE 20 SMS FIREWALL MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 47
FIGURE 21 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION 49
FIGURE 22 IMPACT OF SUCCESSFUL PHISHING ATTACKS 49
FIGURE 23 USAGE OF MESSAGING SERVICE BY ENTERPRISE 52
FIGURE 24 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL 52
FIGURE 25 EMERGENCE OF GREY ROUTE SMS 53
FIGURE 26 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATOR 54
FIGURE 27 UNITED STATES: SMS USAGE 55
FIGURE 28 SMS FARM ECOSYSTEM 58
FIGURE 29 SMS FIREWALL MARKET: VALUE CHAIN ANALYSIS 61
FIGURE 30 SMS FIREWALL MARKET: PRE- AND POST-COVID-19 MARKET SIZE (USD MILLION) 69
FIGURE 31 TECHNOLOGY IMPACT 70
FIGURE 32 COVID-19-RELATED SMS COMPLAINTS 71
FIGURE 33 COVID-19: CROSS-SECTOR IMPACT 72
FIGURE 34 SERVICES SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD 75
FIGURE 35 TELECOMMUNICATION FRAUD (USD BILLION) 77
FIGURE 36 UNITED STATES: SMS SMISHING ATTACKS 77
FIGURE 37 MANAGED SERVICES SEGMENT TO EXHIBIT A HIGHER CAGR DURING
THE FORECAST PERIOD 79
FIGURE 38 APPLICATION-TO-PERSON MESSAGES SEGMENT TO EXHIBIT A
HIGHER CAGR DURING THE FORECAST PERIOD 85
FIGURE 39 MOBILE SUBSCRIPTION PENETRATION (% OF POPULATION) 87
FIGURE 40 MOBILE SUBSCRIPTION (MILLION) 87
FIGURE 41 INTERNATIONAL SMS TRAFFIC SEGMENT TO EXHIBIT A HIGHER CAGR DURING
THE FORECAST PERIOD 92
FIGURE 42 CLOUD SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD 96
FIGURE 43 ASIA PACIFIC TO GROW AT THE HIGHEST GROWTH RATE DURING
THE FORECAST PERIOD 101
FIGURE 44 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 102
FIGURE 45 NORTH AMERICA: NUMBER OF MOBILE SUBSCRIBERS, 2018 103
FIGURE 46 NORTH AMERICA: MARKET SNAPSHOT 104
FIGURE 47 UNITED STATES: COVID-19-RELATED SCAM MESSAGES/CALLS, 2020 107
FIGURE 48 UNITED STATES: WIRELESS DATA TRAFFIC, 2018 108
FIGURE 49 UNITED STATES: TOTAL AMERICANS WHO LOST MONEY DUE
TO SCAM CALLS, 2020 109
FIGURE 50 UNITED STATES: PERCENTAGE OF SCAM CALLS OVER VARIOUS DEVICES, 2020 109
FIGURE 51 CANADA: MOBILE SUBSCRIBERS, 2019 112
FIGURE 52 CANADA: FREQUENCY OF COMMUNICATION VIA SMS, 2018 113
FIGURE 53 EUROPE: TOTAL TELECOMMUNICATIONS REVENUE, 2015–2019 115
FIGURE 54 EUROPE: TELECOMMUNICATIONS REVENUE BY SEGMENT, 2018 116
FIGURE 55 UNITED KINGDOM: TELECOM REVENUES (EURO BILLIONS) 119
FIGURE 56 UNITED KINGDOM: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLIONS) 119
FIGURE 57 UNITED KINGDOM: AVERAGE MONTHLY MESSAGES,
BY SUBSCRIPTION TYPE (MILLIONS) 120
FIGURE 58 GERMANY: SMS MESSAGES SENT (BILLIONS) 123
FIGURE 59 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY 126
FIGURE 60 ASIA PACIFIC: MARKET SNAPSHOT 127
FIGURE 61 JAPAN: SHARE OF MOBILE COMMUNICATION SUBSCRIBERS, 2019 132
FIGURE 62 INDIA: TOP SPAMMERS, 2019 135
FIGURE 63 INDIA: PERCENTAGE OF SPAM TEXTS OVER A DURATION, 2019 135
FIGURE 64 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLIONS) 143
FIGURE 65 SOUTH AFRICA: AVERAGE NUMBER OF SPAM MESSAGES/USER/ MONTH 144
FIGURE 66 SOUTH AFRICA: TOP SPAMMERS, 2019 144
FIGURE 67 BRAZIL: TOP SPAMMERS IN 2019 150
FIGURE 68 COMPANIES ADOPTED PARTNERSHIP, COLLABORATION, AND AGREEMENT AS THE KEY GROWTH STRATEGY DURING THE PERIOD 2019–2020 155
FIGURE 69 MARKET EVALUATION FRAMEWORK, 2018–2020 156
FIGURE 70 PARTNERSHIP, AGREEMENT, AND COLLABORATION HAS BEEN ADOPTED AS A KEY STRATEGY FOR COMPANY GROWTH 156
FIGURE 71 GLOBAL SMS FIREWALL MARKET (GLOBAL)
COMPETITIVE LEADERSHIP MAPPING, 2020 160
FIGURE 72 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN SMS FIREWALL MARKET 161
FIGURE 73 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN SMS FIREWALL MARKET 162
FIGURE 74 RANKING OF KEY PLAYERS, 2020 163
FIGURE 75 ANAM: SWOT ANALYSIS 165
FIGURE 76 COMVIVA: SWOT ANALYSIS 168
FIGURE 77 INFOBIP: SWOT ANALYSIS 171
FIGURE 78 MOBILEUM: SWOT ANALYSIS 175
FIGURE 79 SINCH: COMPANY SNAPSHOT 178
FIGURE 80 SINCH: SWOT ANALYSIS 179
FIGURE 81 PROOFPOINT: COMPANY SNAPSHOT 190


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