Consent Management Market by Component (Software and Services), Touchpoint (Mobile App and Web App), Deployment Type (Cloud and On-premises), Organization Size (SMEs and large enterprises), and Region - Global Forecast to 2025

同意管理の世界市場予測(~2025):コンポーネント別、タッチポイント別、導入タイプ別、組織規模別、地域別

◆タイトル:Consent Management Market by Component (Software and Services), Touchpoint (Mobile App and Web App), Deployment Type (Cloud and On-premises), Organization Size (SMEs and large enterprises), and Region - Global Forecast to 2025
◆商品コード:TC 7676
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年6月4日
◆ページ数:155
◆レポート形式:PDF / 英語
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:通信
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【レポートの概要】

MarketsandMarkets社は同意管理の世界市場が2020年3億1,700万ドルから2025年7億6,500万ドルまで、年平均19.3%成長すると見込んでいます。本調査レポートでは、同意管理の世界市場を詳細に調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要・動向、コンポーネント別(ソフトウェア、サービス)分析、タッチポイント別分析、展開モード別分析、組織規模別分析、地域別分析、競争状況、企業概要などを含め、提供しております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要・動向
・同意管理の世界市場規模:コンポーネント別(ソフトウェア、サービス)
・同意管理の世界市場規模:タッチポイント別
・同意管理の世界市場規模:展開モード別
・同意管理の世界市場規模:組織規模別
・同意管理の世界市場規模:地域別
・競争状況
・企業概要

“The growth of the consent management market can be attributed to the growing awareness on data compliance regulations.”
The consent management market size is projected to grow from USD 317 million in 2020 to USD 765 million by 2025, at a Compound Annual Growth Rate (CAGR) of 19.3% during the forecast period. The major factors driving the growth of the market are the growing awareness on data compliance regulations; rising cyberattacks, data breaches, and the need for data security; increased demand for customers to control their consent and preferences, and implementation of Privacy by Design (PbD) to enhance data privacy.

“Software segment to grow at a higher CAGR during the forecast period”
A robust consent management software manages the entire life cycle, including the collection, storage, and documentation of the consent of users. The software leverages eConsent management engine that identifies data subjects and harmonizes their consent preferences collected through any collection points, such as web, mobile, and over-the-top (OTT) channels. It enables an organization to record the consent interactions with their customers, employees, and users and allows them to choose what they consent to, what purposes they accept, and to control access to their personal data. The software allows publishers, advertisers, and tech companies to consolidate and simplify the user experience across these domains and devices to provide the right personalized experience based on a user’s preference.

“Cloud deployment mode to grow at a higher CAGR during the forecast period”
Cloud-based software offered by consent management providers have the functionalities to manipulate data sets and re-organize them as required for different customers or when regulatory requirements change. The cloud deployment mode is the most preferred deployment mode for securing web and mobile applications and is used by most Small and Medium-sized Enterprises (SMEs) as it is easy to maintain and upgrade. The cloud deployment mode involves the storage of applications and software on remote servers and providing access through the internet. The cloud deployment mode is growing at a faster pace in the consent management market. SMEs, in particular, have implemented cloud deployment, as it enables them to focus on their core competencies, rather than investing their limited capital in security infrastructure.

“Mobile apps segment to grow at a higher CAGR during the forecast period”
The mobile apps segment includes applications that can run on a handheld or mobile device with a function of providing the required services to its users. Most application developers want to develop and build intelligent, data-driven applications, however they need to get the users consent before acquiring data that can be further used to enhance the user experience. Application developers can use third-party consent management software to manage consent and preferences related data, and to give more control to the user. Enhanced user interface on the software will also provide better user experience thereby increasing brand loyalty of the user in the long run. Over the past few years, quality and quantity of mobile applications has improved significantly. There is still significant scope for the growth for mobile application industry, which represents significant opportunities for consent management software providers.

“Europe to lead the market with the highest market share during the forecast period”
Europe is the leading region in the consent management market after enacting the General Data Protection Regulation (GDPR) and requiring data controllers to obtain consent before they can collect and use personal information. As business transformation continues to grow in Europe, organizations are looking to implement consent management platforms, to make their business grow in the consent management market. IAB Europe Transparency and Consent Framework (TCF) establishes a common ground of cooperation between publishers, advertisers, and consent management providers that can help smoothen the process of meeting the requirements of the GDPR.

• By Company Type: Tier 1 – 20%, Tier 2 – 45%, and Tier 3 – 35%
• By Designation: C-level – 35%, Directors – 45%, and Others – 40%
• By Region: North America – 35%, Europe – 30%, APAC – 20%, RoW – 15%

Some prominent players profiled in the study include OneTrust (OneTrust, LLC.), Quantcast, Cookiebot (Cybot A/S), iubenda (iubenda s.r.l), Trunomi (Trunomi Ltd.), TrustArc (TrustArc Inc.), Crownpeak (Crownpeak Technology, Inc.), Piwik PRO (Piwik PRO Sp. z o.o.), BigID (BigID, Inc.), CIVIC, SAP SE (SAP), Sourcepoint, HIPAAT (HIPAAT International Inc.), Didomi (DIDOMI), Osano (Osano, Inc.), Otonomo (Otonomo Technologies Ltd.) , PossibleNOW (PossibleNOW, Inc.), Verizon Media, Usercentrics (Usercentrics GmbH), Secure Privacy, and Rakuten Advertising (Rakuten, Inc.).

Research coverage
The market study covers the consent management market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as by component (software and services), service (professional services and managed services), touchpoint (mobile app and web app), deployment mode (cloud and on-premises), organization size (large enterprises and SMEs), and by region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall consent management market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION (Page No. – 18)
1.1 INTRODUCTION TO COVID-19
1.2 COVID-19 HEALTH ASSESSMENT
1.3 COVID-19 ECONOMIC ASSESSMENT
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
1.4 OBJECTIVES OF THE STUDY
1.5 MARKET DEFINITION
1.5.1 INCLUSIONS AND EXCLUSIONS
1.6 MARKET SCOPE
1.6.1 MARKET SEGMENTATION
1.6.2 REGIONS COVERED
1.6.3 YEARS CONSIDERED FOR THE STUDY
1.7 CURRENCY CONSIDERED
1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. – 26)
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.4 MARKET FORECAST
2.5 ASSUMPTIONS FOR THE STUDY

3 EXECUTIVE SUMMARY (Page No. – 32)

4 PREMIUM INSIGHTS (Page No. – 38)
4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKET
4.2 CONSENT MANAGEMENT MARKET IN EUROPE, BY COMPONENT AND COUNTRY
4.3 MARKET IN NORTH AMERICA, BY COMPONENT AND COUNTRY
4.4 CONSENT MANAGEMENT MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. – 41)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing awareness of data compliance regulations
5.2.1.2 Rising cyber attacks, data breaches, and the need for data security
5.2.1.3 Increased demand for customers to control their consent and preferences
5.2.1.4 Implementation of PbD enhancing data privacy
5.2.2 OPPORTUNITIES
5.2.2.1 Advancement in digital consent management
5.2.2.2 Additional revenue generation for channel partners
5.2.2.3 Adoption of a User Experience (UX)-driven approach
5.2.3 CHALLENGES
5.2.3.1 Changing and dynamic regulatory landscape
5.2.3.2 Presence of open source consent management software vendors
5.3 INDUSTRY USE CASES
5.3.1 USE CASE 1: ANTHONY NOLAN PROTECTS DONORS’ MOST SENSITIVE INFORMATION WITH ONETRUST
5.3.2 USE CASE 2: EUROPEAN CLOTHING BRAND TAPS TRUSTARC FOR COMPREHENSIVE COOKIE CONSENT MANAGEMENT IN COMPLIANCE WITH EU REGULATIONS
5.3.3 USE CASE 3: CANDID PARTNERED WITH PIWIK PRO TO ESTABLISH THE GDPR COMPLIANCE SYSTEM
5.4 IMPACT OF EMERGING TECHNOLOGIES
5.4.1 ARTIFICIAL INTELLIGENCE/MACHINE LEARNING
5.4.2 BIG DATA AND ANALYTICS
5.4.3 BLOCKCHAIN
5.5 IMPACT OF COVID-19 ON CONSENT AND PRIVACY MANAGEMENT

6 CONSENT MANAGEMENT MARKET, BY COMPONENT (Page No. – 52)
6.1 INTRODUCTION
6.2 SOFTWARE
6.2.1 SOFTWARE: MARKET DRIVERS
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1 Consulting
6.3.1.1.1 Consulting: market drivers
6.3.1.2 Implementation
6.3.1.2.1 Implementation: market drivers
6.3.1.3 Support and maintenance
6.3.1.3.1 Support and maintenance: market drivers
6.3.2 MANAGED SERVICES
6.3.2.1 Managed services: market drivers

7 CONSENT MANAGEMENT MARKET, BY TOUCHPOINT (Page No. – 62)
7.1 INTRODUCTION
7.2 MOBILE APP
7.2.1 MOBILE APP: MARKET DRIVERS
7.3 WEB APP
7.3.1 WEB APP: MARKET DRIVERS

8 CONSENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE (Page No. – 66)
8.1 INTRODUCTION
8.2 CLOUD
8.2.1 CLOUD: MARKET DRIVERS
8.3 ON-PREMISES
8.3.1 ON-PREMISES: MARKET DRIVERS

9 CONSENT MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. – 70)
9.1 INTRODUCTION
9.2 LARGE ENTERPRISES
9.2.1 LARGE ENTERPRISES: MARKET DRIVERS
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES
9.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS

10 CONSENT MANAGEMENT MARKET, BY REGION (Page No. – 75)
10.1 INTRODUCTION
10.2 EUROPE
10.2.1 EUROPE: MARKET REGULATORY IMPLICATIONS
10.2.2 UNITED KINGDOM
10.2.2.1 United Kingdom: market drivers
10.2.3 GERMANY
10.2.3.1 Germany: market drivers
10.2.4 REST OF EUROPE
10.3 NORTH AMERICA
10.3.1 NORTH AMERICA: MARKET REGULATORY IMPLICATIONS
10.3.2 UNITED STATES
10.3.2.1 United States: Market drivers
10.3.3 CANADA
10.3.3.1 Canada: Market drivers
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: MARKET REGULATORY IMPLICATIONS
10.4.2 AUSTRALIA
10.4.2.1 Australia: Market drivers
10.4.3 INDIA
10.4.3.1 India: Market drivers
10.4.4 REST OF ASIA PACIFIC
10.5 REST OF THE WORLD
10.5.1 REST OF THE WORLD: CONSENT MANAGEMENT MARKET REGULATORY IMPLICATIONS
10.5.2 MEXICO
10.5.2.1 Mexico: Market drivers
10.5.3 SOUTH AFRICA
10.5.3.1 South Africa: Market drivers
10.5.4 OTHERS

11 COMPETITIVE LANDSCAPE (Page No. – 113)
11.1 OVERVIEW
11.2 COMPETITIVE SITUATION AND TRENDS
11.2.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
11.2.2 PARTNERSHIPS
11.2.3 ACQUISITIONS
11.3 MARKET RANKING OF KEY PLAYERS

12 COMPANY PROFILES (Page No. – 119)
12.1 INTRODUCTION
12.2 ONETRUST
(Business Overview, Solutions Offered, Recent Developments, and SWOT Analysis)*
12.3 QUANTCAST
12.4 PIWIK PRO
12.5 TRUSTARC
12.6 COOKIEBOT
12.7 IUBENDA
12.8 TRUNOMI
12.9 CROWNPEAK
12.10 BIGID
12.11 CIVIC
12.12 SAP
12.13 SOURCEPOINT
12.14 HIPAAT INTERNATIONAL
12.15 DIDOMI
12.16 OSANO
12.17 OTONOMO
12.18 POSSIBLENOW
12.19 VERIZON MEDIA
12.20 USERCENTRICS
12.21 SECURE PRIVACY
12.22 RAKUTEN MARKETING
*Details on Business Overview, Solutions Offered, Recent Developments, and SWOT Analysis might not be captured in case of unlisted companies.
12.23 RIGHT TO WIN



★調査レポート[同意管理の世界市場予測(~2025):コンポーネント別、タッチポイント別、導入タイプ別、組織規模別、地域別] ( Consent Management Market by Component (Software and Services), Touchpoint (Mobile App and Web App), Deployment Type (Cloud and On-premises), Organization Size (SMEs and large enterprises), and Region - Global Forecast to 2025 / TC 7676) 販売に関する免責事項
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