1 INTRODUCTION (Page No. – 17)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 STAKEHOLDERS
2 RESEARCH METHODOLOGY (Page No. – 20)
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKETING RESOURCE MANAGEMENT MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.5.1 ASSUMPTIONS FOR THE STUDY
2.5.2 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY (Page No. – 29)
4 PREMIUM INSIGHTS (Page No. – 32)
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKET
4.2 GLOBAL MARKET, BY INDUSTRY VERTICAL
4.3 MARKETING RESOURCE MANAGEMENT MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. – 34)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Benefits of modular suites with interconnected solutions and third-party integrations
5.2.1.2 Growing need for ensuring brand and regulatory compliance
5.2.1.3 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution
5.2.2 RESTRAINTS
5.2.2.1 Upfront cost associated with new systems
5.2.3 OPPORTUNITIES
5.2.3.1 Scope of expansion for emerging market players due to divestiture of a few major marketing resource management businesses
5.2.3.2 Emerging technology solutions driven by artificial intelligence and machine learning to deliver sustainable omnichannel experience
5.2.4 CHALLENGES
5.2.4.1 Lack of trust on new marketing technologies
5.2.4.2 Dilemma of choosing the right and comprehensive platform
5.3 INDUSTRY TRENDS
5.3.1 CASE 1: IMPROVING MARKETING BUDGET UTILIZATION THROUGH MONITORING OF MARKETING SPEND AND IDENTIFICATION OF RESOURCE WASTAGE
5.3.2 CASE 2: ELIMINATING DUPLICATE SYSTEMS TO REDUCE COST AND CYCLE TIME PROJECTIONS AND INCREASE DIRECT MARKETING OUTPUT
5.3.3 CASE 3: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE
6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT (Page No. – 41)
6.1 INTRODUCTION
6.2 SOLUTIONS
6.2.1 SOLUTIONS: MARKET DRIVERS
6.2.2 PLANNING AND BUDGETING MANAGEMENT
6.2.3 ASSET MANAGEMENT
6.2.4 CHANNEL MARKETING MANAGEMENT
6.2.5 PERFORMANCE MANAGEMENT
6.3 SERVICES
6.3.1 SERVICES: MARKET DRIVERS
6.3.2 CONSULTING AND IMPLEMENTATION
6.3.3 TRAINING, SUPPORT, AND MAINTENANCE
7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. – 52)
7.1 INTRODUCTION
7.2 LARGE ENTERPRISES
7.2.1 LARGE ENTERPRISES: MARKET DRIVERS
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
8 MARKET, BY DEPLOYMENT TYPE (Page No. – 57)
8.1 INTRODUCTION
8.2 ON PREMISES
8.2.1 ON-PREMISES: MARKET DRIVERS
8.3 CLOUD
8.3.1 CLOUD: MARKET DRIVERS
9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL (Page No. – 62)
9.1 INTRODUCTION
9.2 BANKING, FINANCIAL SERVICES AND INSURANCE
9.2.1 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET DRIVERS
9.3 CONSUMER GOODS AND RETAIL
9.3.1 CONSUMER GOODS AND RETAIL: MARKET DRIVERS
9.4 MANUFACTURING
9.4.1 MANUFACTURING: MARKET DRIVERS
9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES
9.5.1 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET DRIVER
9.6 TELECOMMUNICATIONS
9.6.1 TELECOMMUNICATIONS: MARKET DRIVERS
9.7 HEALTHCARE AND LIFE SCIENCES
9.7.1 HEALTHCARE AND LIFE SCIENCES: MARKET DRIVERS
9.8 MEDIA AND ENTERTAINMENT
9.8.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
9.9 TRAVEL AND HOSPITALITY
9.9.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS
9.10 EDUCATION
9.10.1 SERVICES: MARKET DRIVERS
9.11 ENERGY AND UTILITIES
9.11.1 ENERGY AND UTILITIES: MARKET DRIVERS
9.12 OTHERS
10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION (Page No. – 78)
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: MARKET DRIVERS
10.2.2 UNITED STATES
10.2.3 CANADA
10.3 EUROPE
10.3.1 EUROPE: MARKET DRIVERS
10.3.2 UNITED KINGDOM
10.3.3 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: MARKET DRIVERS
10.4.2 INDIA
10.4.3 REST OF ASIA PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
10.5.2 SAUDI ARABIA
10.5.3 REST OF MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: MARKET DRIVERS
10.6.2 BRAZIL
10.6.3 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE (Page No. – 107)
11.1 INTRODUCTION
11.2 COMPETITIVE SCENARIO
11.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
11.2.2 PARTNERSHIPS AND AGREEMENTS
11.2.3 ACQUISITIONS
11.3 COMPETITIVE LEADERSHIP MAPPING
11.3.1 VISIONARY LEADERS
11.3.2 DYNAMIC DIFFERENTIATORS
11.3.3 INNOVATORS
11.3.4 EMERGING COMPANIES
12 COMPANY PROFILES (Page No. – 114)
12.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, )*
12.2 SAP
12.3 SAS
12.4 APRIMO
12.5 BRANDMAKER
12.6 WORKFRONT
12.7 HCL TECHNOLOGIES
12.8 ORACLE
12.9 ALLOCADIA
12.10 PERCOLATE
12.11 ADOBE
12.12 INFOR
12.13 NORTHPLAINS
12.14 BROADRIDGE
12.15 SITECORE
12.16 CONTENTSERV
12.17 BYNDER
12.18 CENSHARE
12.19 MARCOMCENTRAL
12.20 ELATERAL
12.21 CAPITAL ID
12.22 WEDIA
12.23 NEWSCRED
12.24 INMOTIONNOW
12.25 SIMPLE
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.
12.26 RIGHT TO WIN
13 APPENDIX (Page No. – 156)
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 AVAILABLE CUSTOMIZATIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
LIST OF TABLES (100 Tables)
TABLE 1 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 2 MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 3 PLANNING AND BUDGET MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 4 NORTH AMERICA: PLANNING AND BUDGET MANAGEMENT, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 5 ASSET MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 6 NORTH AMERICA: ASSET MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 7 CHANNEL MARKETING MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 8 NORTH AMERICA: CHANNEL MARKETING MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 9 PERFORMANCE MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 10 NORTH AMERICA: PERFORMANCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 11 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 12 CONSULTING AND IMPLEMENTATION: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 13 NORTH AMERICA: CONSULTING AND IMPLEMENTATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 14 TRAINING, SUPPORT, AND MAINTENANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 15 NORTH AMERICA: TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 16 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 17 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 18 NORTH AMERICA LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 20 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 22 ON-PREMISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 23 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 24 CLOUD: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 25 NORTH AMERICA: CLOUD MARKET SIZE: BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 26 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 27 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 28 NORTH AMERICA: BANKING, FINANCIAL SERVICES AND INSURANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 29 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 30 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 31 MANUFACTURING: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 32 NORTH AMERICA: MANUFACTURING MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 33 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 NORTH AMERICA: INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 35 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 36 NORTH AMERICA: TELECOMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 37 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 38 NORTH AMERICA: HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 39 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 40 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 41 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 42 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 43 EDUCATION: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 44 NORTH AMERICA: EDUCATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 45 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 46 NORTH AMERICA: ENERGY AND UTILITIES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 47 OTHERS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 48 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 49 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 50 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 51 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 52 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 53 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 54 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 55 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 56 NORTH AMERICA: MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION)
TABLE 57 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 58 UNITED STATES: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 59 UNITED STATES: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 60 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 61 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 62 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 63 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 64 CANADA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 65 CANADA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 66 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 67 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 68 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 69 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 71 EUROPE: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 72 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 73 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 74 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 75 EUROPE: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 76 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 77 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 78 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 79 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 80 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 81 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 82 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 83 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 84 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 85 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 86 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 87 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 88 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 89 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 90 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 91 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 92 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 93 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 94 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 95 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 96 LATIN AMERICA: MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION)
TABLE 97 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020
TABLE 98 PARTNERSHIPS AND AGREEMENTS, 2019–2020
TABLE 99 ACQUISITIONS, 2020
TABLE 100 EVALUATION CRITERIA
LIST OF FIGURES (34 Figures)
FIGURE 1 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN
FIGURE 2 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE GENERATION FROM MARKETING RESOURCE MANAGEMENT SOLUTIONS AND SERVICES VENDORS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: ILLUSTRATIVE EXAMPLE OF ORACLE (2019)
FIGURE 5 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT, BY COMPONENT (2020)
FIGURE 7 MARKET SNAPSHOT, BY DEPLOYMENT TYPE (2020)
FIGURE 8 MARKET SNAPSHOT, BY ORGANIZATION SIZE (2020)
FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
FIGURE 10 NEED TO IMPROVE MARKETING OPERATIONS THROUGH PROPER MANAGEMENT OF MARKETING RESOURCES IN REAL TIME TO DRIVE THE GROWTH OF THE MARKETING RESOURCE MANAGEMENT MARKET
FIGURE 11 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO ACCOUNT FOR THE HIGHEST MARKET SHARES DURING THE FORECAST PERIOD
FIGURE 12 MARKETING RESOURCE MANAGEMENT MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 13 MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 14 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 15 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 17 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 18 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 19 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 22 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE MARKETING RESOURCE MANAGEMENT MARKET, 2018–2020
FIGURE 23 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2020
FIGURE 24 SAP: COMPANY SNAPSHOT
FIGURE 25 SAP: SWOT ANALYSIS
FIGURE 26 SAS: COMPANY SNAPSHOT
FIGURE 27 SAS: SWOT ANALYSIS
FIGURE 28 APRIMO: SWOT ANALYSIS
FIGURE 29 BRANDMAKER: SWOT ANALYSIS
FIGURE 30 WORKFRONT: SWOT ANALYSIS
FIGURE 31 HCL TECHNOLOGIES: COMPANY SNAPSHOT
FIGURE 32 ORACLE: COMPANY SNAPSHOT
FIGURE 33 ADOBE: COMPANY SNAPSHOT
FIGURE 34 INFOR: COMPANY SNAPSHOT