Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025

マーケティングリソース管理(MRM)の世界市場予測:コンポーネント別(ソリューション、サービス)、展開種類別、組織規模別(中小企業、大企業)、産業別(消費財・小売、金融、製造)、地域別

◆タイトル:Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025
◆商品コード:TC 3396
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年4月30日
◆ページ数:164
◆レポート形式:PDF / 英語
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:通信
◆販売価格オプション(消費税別)
Single User(1名様閲覧)USD4,950 ⇒換算¥534,600見積依頼/購入/質問フォーム
Multi User (Five User)USD6,650 ⇒換算¥718,200見積依頼/購入/質問フォーム
Corporate License (全社内共有可)USD8,150 ⇒換算¥880,200見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※商品の納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。(振込先:三菱東京UFJ銀行/京橋支店/H&Iグローバルリサーチ株式会社)
※上記の日本語題名はH&Iグローバルリサーチが翻訳したものです。英語版原本には日本語表記はありません。
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※ご購入後、レポートに記載の英語表現や単語の意味に関しましては無料でお答えいたします。(但し、対応範囲は弊社で判断)
※弊社H&Iグローバルリサーチ株式会社はMarketsandMarketsの日本における正規販売代理店です。

【レポートの概要】

MarketsandMarkets社はマーケティングリソース管理(MRM)の世界市場が、2020年29億ドルから2025年50憶ドルまで、年平均11.8%成長すると予測しています。本調査レポートでは、マーケティングリソース管理(MRM)の世界市場を広く調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場動向・産業トレンド、コンポーネント別(ソリューション、サービス)分析、組織規模別(中小企業、大企業)分析、展開種類別(オンプレミス、クラウド)分析、産業別(金融、消費財・小売、製造、IT、通信、医療)分析、地域別分析、競争状況、企業概要などを含め、今後の方向性を提示しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場動向・産業トレンド
・マーケティングリソース管理(MRM)の世界市場:コンポーネント別(ソリューション、サービス)
・マーケティングリソース管理(MRM)の世界市場:組織規模別(中小企業、大企業)
・マーケティングリソース管理(MRM)の世界市場:展開種類別(オンプレミス、クラウド)
・マーケティングリソース管理(MRM)の世界市場:産業別(金融、消費財・小売、製造、IT、通信、医療)
・マーケティングリソース管理(MRM)の世界市場:地域別
・競争状況
・企業概要

“Need for managing rising marketing budgets and marketing resources, such as digital assets, content, and human resources along with marketing workflows, to drive the adoption of MRM solutions and services”
The global Marketing Resource Management (MRM) market size is expected to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Factors driving the market growth are benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and the need for reducing cycle time projections through content deduplication and distribution. However, factors, such as lack of trust in new marketing technologies and the dilemma of choosing the right and comprehensive platform, are expected to pose challenges in the implementation of MRM solutions.

“Cloud deployment type is expected to grow at a higher CAGR during the forecast period”
Most of the organizations want access to ostensibly infinite resources with rising technology infusion and an increase in data, and hence, they are increasingly moving towards adopting cloud-based technologies. The cloud deployment model is mostly adopted by the organizations that want rapid implementation, reduced setup, and operational cost. Owing to this, many leading MRM solution providers, such as SAP, SAS, Aprimo, Workfront, and HCL Technologies, are focusing on improving their cloud portfolio, which is another factor that aids to the increase in the adoption of a cloud deployment model for MRM solutions.

“Consumer goods and retail industry vertical to hold the highest share during the forecast period”
Rising competition and dynamic consumer demands compel consumer goods and retail industry to improve their marketing strategies for enabling enhanced customer experience continuously. With this, organizations across the consumer goods and retail industry are increasingly deploying MRM solutions to improve the allocation of their marketing budgets, optimize vendor, partner, and marketing content management, and streamline the campaign execution and content localization. Furthermore, to adhere to various regulations prevailing in the industry and the need for improving customer and supplier experiences, are various other factors for the high adoption of MRM solutions among consumer goods and retail companies.

“APAC to grow at the highest CAGR during the forecast period ”
The high growth of the market in the Asia Pacific (APAC) can be attributed to the high consumer spending and internet penetration, rising number of business processes, springing startups having limited IT budgets, and increasing adoption of cloud technologies. Furthermore, various global MRM solution providers, including Oracle, IBM, SAP, MRMcore, and Informatica, have their businesses in the region due to the region’s low-cost benefits and high availability of the workforce, with which adoption of MRM solutions is expected to increase rapidly in future across the region.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Vice Presidents (VPs), communication directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the MRM market.

 By Company – Tier 1–18%, Tier 2–44%, and Tier 3–38%
 By Designation – C-Level Executives–32%, Director Level–36%, and Others–32%
 By Region – North America–38%, Europe–26%, and APAC–10%, MEA– 10%, and Latin America– 8%

The MRM market comprises major solution providers, such as SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US), inMotionNow (US), and Simple (Australia). The study includes an in-depth competitive analysis of key players in the MRM market with their company profiles, recent developments, and key market strategies.

Research Coverage
The MRM market revenue is primarily classified into revenues from solutions and services. Solutions revenue is associated with planning and spend management, asset management, channel marketing management, and performance management MRM tools and software. Further, services’ revenue is associated with various consulting and implementation, and training, support, and maintenance services. The market is also segmented on the basis of deployment type, organization size, industry vertical, and region.

Key benefits of the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall MRM market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION (Page No. – 17)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. – 20)
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKETING RESOURCE MANAGEMENT MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.5.1 ASSUMPTIONS FOR THE STUDY
2.5.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. – 29)

4 PREMIUM INSIGHTS (Page No. – 32)
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKET
4.2 GLOBAL MARKET, BY INDUSTRY VERTICAL
4.3 MARKETING RESOURCE MANAGEMENT MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. – 34)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Benefits of modular suites with interconnected solutions and third-party integrations
5.2.1.2 Growing need for ensuring brand and regulatory compliance
5.2.1.3 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution
5.2.2 RESTRAINTS
5.2.2.1 Upfront cost associated with new systems
5.2.3 OPPORTUNITIES
5.2.3.1 Scope of expansion for emerging market players due to divestiture of a few major marketing resource management businesses
5.2.3.2 Emerging technology solutions driven by artificial intelligence and machine learning to deliver sustainable omnichannel experience
5.2.4 CHALLENGES
5.2.4.1 Lack of trust on new marketing technologies
5.2.4.2 Dilemma of choosing the right and comprehensive platform
5.3 INDUSTRY TRENDS
5.3.1 CASE 1: IMPROVING MARKETING BUDGET UTILIZATION THROUGH MONITORING OF MARKETING SPEND AND IDENTIFICATION OF RESOURCE WASTAGE
5.3.2 CASE 2: ELIMINATING DUPLICATE SYSTEMS TO REDUCE COST AND CYCLE TIME PROJECTIONS AND INCREASE DIRECT MARKETING OUTPUT
5.3.3 CASE 3: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE

6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT (Page No. – 41)
6.1 INTRODUCTION
6.2 SOLUTIONS
6.2.1 SOLUTIONS: MARKET DRIVERS
6.2.2 PLANNING AND BUDGETING MANAGEMENT
6.2.3 ASSET MANAGEMENT
6.2.4 CHANNEL MARKETING MANAGEMENT
6.2.5 PERFORMANCE MANAGEMENT
6.3 SERVICES
6.3.1 SERVICES: MARKET DRIVERS
6.3.2 CONSULTING AND IMPLEMENTATION
6.3.3 TRAINING, SUPPORT, AND MAINTENANCE

7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. – 52)
7.1 INTRODUCTION
7.2 LARGE ENTERPRISES
7.2.1 LARGE ENTERPRISES: MARKET DRIVERS
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS

8 MARKET, BY DEPLOYMENT TYPE (Page No. – 57)
8.1 INTRODUCTION
8.2 ON PREMISES
8.2.1 ON-PREMISES: MARKET DRIVERS
8.3 CLOUD
8.3.1 CLOUD: MARKET DRIVERS

9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL (Page No. – 62)
9.1 INTRODUCTION
9.2 BANKING, FINANCIAL SERVICES AND INSURANCE
9.2.1 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET DRIVERS
9.3 CONSUMER GOODS AND RETAIL
9.3.1 CONSUMER GOODS AND RETAIL: MARKET DRIVERS
9.4 MANUFACTURING
9.4.1 MANUFACTURING: MARKET DRIVERS
9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES
9.5.1 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET DRIVER
9.6 TELECOMMUNICATIONS
9.6.1 TELECOMMUNICATIONS: MARKET DRIVERS
9.7 HEALTHCARE AND LIFE SCIENCES
9.7.1 HEALTHCARE AND LIFE SCIENCES: MARKET DRIVERS
9.8 MEDIA AND ENTERTAINMENT
9.8.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
9.9 TRAVEL AND HOSPITALITY
9.9.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS
9.10 EDUCATION
9.10.1 SERVICES: MARKET DRIVERS
9.11 ENERGY AND UTILITIES
9.11.1 ENERGY AND UTILITIES: MARKET DRIVERS
9.12 OTHERS

10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION (Page No. – 78)
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: MARKET DRIVERS
10.2.2 UNITED STATES
10.2.3 CANADA
10.3 EUROPE
10.3.1 EUROPE: MARKET DRIVERS
10.3.2 UNITED KINGDOM
10.3.3 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: MARKET DRIVERS
10.4.2 INDIA
10.4.3 REST OF ASIA PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
10.5.2 SAUDI ARABIA
10.5.3 REST OF MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: MARKET DRIVERS
10.6.2 BRAZIL
10.6.3 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE (Page No. – 107)
11.1 INTRODUCTION
11.2 COMPETITIVE SCENARIO
11.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
11.2.2 PARTNERSHIPS AND AGREEMENTS
11.2.3 ACQUISITIONS
11.3 COMPETITIVE LEADERSHIP MAPPING
11.3.1 VISIONARY LEADERS
11.3.2 DYNAMIC DIFFERENTIATORS
11.3.3 INNOVATORS
11.3.4 EMERGING COMPANIES

12 COMPANY PROFILES (Page No. – 114)
12.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, )*
12.2 SAP
12.3 SAS
12.4 APRIMO
12.5 BRANDMAKER
12.6 WORKFRONT
12.7 HCL TECHNOLOGIES
12.8 ORACLE
12.9 ALLOCADIA
12.10 PERCOLATE
12.11 ADOBE
12.12 INFOR
12.13 NORTHPLAINS
12.14 BROADRIDGE
12.15 SITECORE
12.16 CONTENTSERV
12.17 BYNDER
12.18 CENSHARE
12.19 MARCOMCENTRAL
12.20 ELATERAL
12.21 CAPITAL ID
12.22 WEDIA
12.23 NEWSCRED
12.24 INMOTIONNOW
12.25 SIMPLE
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.
12.26 RIGHT TO WIN

13 APPENDIX (Page No. – 156)
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 AVAILABLE CUSTOMIZATIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS

LIST OF TABLES (100 Tables)

TABLE 1 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 2 MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 3 PLANNING AND BUDGET MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 4 NORTH AMERICA: PLANNING AND BUDGET MANAGEMENT, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 5 ASSET MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 6 NORTH AMERICA: ASSET MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 7 CHANNEL MARKETING MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 8 NORTH AMERICA: CHANNEL MARKETING MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 9 PERFORMANCE MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 10 NORTH AMERICA: PERFORMANCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 11 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 12 CONSULTING AND IMPLEMENTATION: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 13 NORTH AMERICA: CONSULTING AND IMPLEMENTATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 14 TRAINING, SUPPORT, AND MAINTENANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 15 NORTH AMERICA: TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 16 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 17 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 18 NORTH AMERICA LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 20 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 22 ON-PREMISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 23 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 24 CLOUD: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 25 NORTH AMERICA: CLOUD MARKET SIZE: BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 26 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 27 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 28 NORTH AMERICA: BANKING, FINANCIAL SERVICES AND INSURANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 29 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 30 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 31 MANUFACTURING: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 32 NORTH AMERICA: MANUFACTURING MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 33 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 NORTH AMERICA: INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 35 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 36 NORTH AMERICA: TELECOMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 37 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 38 NORTH AMERICA: HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 39 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 40 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 41 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 42 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 43 EDUCATION: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 44 NORTH AMERICA: EDUCATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 45 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 46 NORTH AMERICA: ENERGY AND UTILITIES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 47 OTHERS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 48 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 49 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 50 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 51 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 52 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 53 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 54 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 55 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 56 NORTH AMERICA: MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION)
TABLE 57 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 58 UNITED STATES: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 59 UNITED STATES: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 60 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 61 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 62 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 63 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 64 CANADA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 65 CANADA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 66 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 67 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 68 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 69 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 71 EUROPE: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 72 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 73 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 74 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 75 EUROPE: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 76 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 77 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 78 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 79 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 80 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 81 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 82 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 83 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 84 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 85 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 86 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 87 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 88 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 89 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 90 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 91 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 92 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 93 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 94 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 95 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 96 LATIN AMERICA: MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION)
TABLE 97 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020
TABLE 98 PARTNERSHIPS AND AGREEMENTS, 2019–2020
TABLE 99 ACQUISITIONS, 2020
TABLE 100 EVALUATION CRITERIA

LIST OF FIGURES (34 Figures)

FIGURE 1 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN
FIGURE 2 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE GENERATION FROM MARKETING RESOURCE MANAGEMENT SOLUTIONS AND SERVICES VENDORS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: ILLUSTRATIVE EXAMPLE OF ORACLE (2019)
FIGURE 5 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT, BY COMPONENT (2020)
FIGURE 7 MARKET SNAPSHOT, BY DEPLOYMENT TYPE (2020)
FIGURE 8 MARKET SNAPSHOT, BY ORGANIZATION SIZE (2020)
FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
FIGURE 10 NEED TO IMPROVE MARKETING OPERATIONS THROUGH PROPER MANAGEMENT OF MARKETING RESOURCES IN REAL TIME TO DRIVE THE GROWTH OF THE MARKETING RESOURCE MANAGEMENT MARKET
FIGURE 11 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO ACCOUNT FOR THE HIGHEST MARKET SHARES DURING THE FORECAST PERIOD
FIGURE 12 MARKETING RESOURCE MANAGEMENT MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 13 MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 14 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 15 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 17 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 18 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 19 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 22 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE MARKETING RESOURCE MANAGEMENT MARKET, 2018–2020
FIGURE 23 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2020
FIGURE 24 SAP: COMPANY SNAPSHOT
FIGURE 25 SAP: SWOT ANALYSIS
FIGURE 26 SAS: COMPANY SNAPSHOT
FIGURE 27 SAS: SWOT ANALYSIS
FIGURE 28 APRIMO: SWOT ANALYSIS
FIGURE 29 BRANDMAKER: SWOT ANALYSIS
FIGURE 30 WORKFRONT: SWOT ANALYSIS
FIGURE 31 HCL TECHNOLOGIES: COMPANY SNAPSHOT
FIGURE 32 ORACLE: COMPANY SNAPSHOT
FIGURE 33 ADOBE: COMPANY SNAPSHOT
FIGURE 34 INFOR: COMPANY SNAPSHOT



★調査レポート[マーケティングリソース管理(MRM)の世界市場予測:コンポーネント別(ソリューション、サービス)、展開種類別、組織規模別(中小企業、大企業)、産業別(消費財・小売、金融、製造)、地域別] ( Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025 / TC 3396) 販売に関する免責事項
[マーケティングリソース管理(MRM)の世界市場予測:コンポーネント別(ソリューション、サービス)、展開種類別、組織規模別(中小企業、大企業)、産業別(消費財・小売、金融、製造)、地域別] ( Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025 / TC 3396) についてEメールでお問い合わせ


◆H&Iグローバルリサーチ株式会社のお客様(例)◆