Customer Analytics Market by Component, Deployment Mode, Organization Size, Application (Campaign Management, Customer Behavioral Analysis, and Churn Management), Data Source, Industry Vertical, and Region - Global Forecast to 2025

顧客分析の世界市場予測:コンポーネント別、展開モード別、組織規模別、用途別(キャンペーン管理、顧客行動分析、チャーン管理)、データソース別、産業別、地域別

◆タイトル:Customer Analytics Market by Component, Deployment Mode, Organization Size, Application (Campaign Management, Customer Behavioral Analysis, and Churn Management), Data Source, Industry Vertical, and Region - Global Forecast to 2025
◆商品コード:TC 2946
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年4月30日
◆ページ数:237
◆レポート形式:PDF / 英語
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【レポートの概要】

MarketsandMarkets社は顧客分析の世界市場が、2020年105億ドルから2025年242億ドルまで、年平均18.2%成長すると予測しています。本調査レポートでは、顧客分析の世界市場を広く調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場動向・産業トレンド、コンポーネント別(ソリューション、サービス)分析、展開モード別(クラウド、オンプレミス)分析、組織規模別(大企業、中小企業)分析、用途別(ブランド管理、キャンペーン管理、顧客行動分析、チャーン管理、製品管理)分析、データソース別(ウェブ、ソーシャルメディア、スマートフォン、Eメール、コールセンター)分析、産業別(金融、小売り、通信・IT、エネルギー、製造、医療)分析、地域別分析、競争状況、企業概要などを含め、今後の方向性を提示しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場動向・産業トレンド
・顧客分析の世界市場:コンポーネント別(ソリューション、サービス)
・顧客分析の世界市場:展開モード別(クラウド、オンプレミス)
・顧客分析の世界市場:組織規模別(大企業、中小企業)
・顧客分析の世界市場:用途別(ブランド管理、キャンペーン管理、顧客行動分析、チャーン管理、製品管理)
・顧客分析の世界市場:データソース別(ウェブ、ソーシャルメディア、スマートフォン、Eメール、コールセンター)
・顧客分析の世界市場:産業別(金融、小売り、通信・IT、エネルギー、製造、医療)
・顧客分析の世界市場:地域別
・競争状況
・企業概要

“The global customer analytics size to grow at a CAGR of 18.2% during the forecast period”
The customer analytics market size is projected to grow from USD 10.5 billion in 2020 to USD 24.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period. The major factors driving the growth of customer analytics market include the need to understand customer buying behavior for a more personalized customer experience and advent of technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and business process automation to streamline marketing operations.

“Cloud deployment to grow at a higher CAGR during the forecast period”
Cloud solutions facilitate various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of the cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among the organizations. Small and Medium-sized Enterprises (SMEs) tend to adopt cloud-based solutions as compared to on-premises mode owing to its cost factor, and 24×7 support and maintenance provided by the software vendors. Majority of the vendors in this market offer cloud-based customer journey analytics solutions to lure the customers.

“Retail and eCommerce industry vertical to grow at the highest CAGR during the forecast period”
The ongoing transformations in the retail and eCommerce industry vertical are creating large data volumes every year; this ultimately drives the need for efficient customer analytics solutions. Leading customer-centric retailers understand the urgency of harnessing big data to understand their customers better and uncover trends that lead to new business opportunities. They also understand the need for enabling people to make informed, data-driven decisions quickly and confidently. With the help of customer analytics solutions, retail companies can motivate customers to purchase merchandise from website or mobile apps of the brand.

“Asia Pacific to grow at the highest CAGR during the forecast period”
The commercialization of big data, AI, and Internet of Things (IoT) technologies and the need for further advancements to leverage these technologies to the best are expected to drive the adoption of customer analytics solutions and services in the region. Retailers must understand their customers’ needs and deliver relevant, personalized experiences at the right moment to meet those needs. This necessity is particularly strong across the diverse APAC region, where connected device use, commerce platform capabilities, and consumer buying behaviors vary widely between markets. Customer analytics solution adoption is growing faster in APAC as compared to any other region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer analytics market.

 By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
 By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
 By Region: North America: 45%, Europe: 30%, APAC: 15%, MEA: 5%, and Latin America: 5%

The report includes the study of the key players offering data lake solutions and services. It profiles major vendors in the global market. The major vendors are Google (US), Microsoft (US), Adobe (US), SAP (Germany), SAS Institute (US), Teradata (US), Oracle (US), Salesforce (US), Mixpanel (US), Manthan System (India), Second Measure (US), Absolute Data (US), NGData (Belgium), Customer Analytics (US), Neustar (US), NICE Systems (Israel), Segment (US), Calibremind (US), Clarity Insight(US), and Amperity (US). It also includes an in-depth competitive analysis of the key players in the customer analytics marketplace, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage
The market study covers the customer analytics segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, data source, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer analytics market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 INTRODUCTION (Page No. – 22)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. – 26)
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
2.5.1 VENDOR INCLUSION CRITERIA
2.6 ASSUMPTIONS FOR THE STUDY
2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. – 37)

4 PREMIUM INSIGHTS (Page No. – 42)
4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKET
4.2 TOP 3 APPLICATIONS
4.3 CUSTOMER ANALYTICS MARKET, BY REGION
4.4 CUSTOMER ANALYTICS MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. – 45)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Need to understand customer buying behavior for a more personalized customer experience
5.2.1.2 Technologies such as AI, ML, and business process automation to streamline marketing operations
5.2.2 RESTRAINTS
5.2.2.1 Data privacy laws and protection of customer data critical for customer analytics
5.2.3 OPPORTUNITIES
5.2.3.1 Reduced advertising, campaigning, and marketing costs
5.2.3.2 Greater collaboration between departments for better and faster decision making
5.2.4 CHALLENGES
5.2.4.1 Organizational failures pertaining to optimum use of customer data
5.2.4.2 Inability to understand customer journey
5.3 INDUSTRY TRENDS
5.3.1 USE CASES
5.3.1.1 Use case 1: Increasing sales with advanced analytics
5.3.1.2 Use case 2: Enhance customer engagement using real-time personalized communication
5.3.1.3 Use case 3: Real-time predictability, informed decision-making, and connected users across departments using system of insight solution
5.3.1.4 Use case 4: To deliver an enhanced experience to its customers when booking travel
5.3.1.5 Use case 5: To monitor and analyze trending content to increase customer engagements
5.3.1.6 Use case 6: To provide account managers with tools to boost sales and productivity
5.3.1.7 Use case 7: Enhancing Customer Experience With Cognitive Services
5.4 REGULATORY IMPLICATIONS
5.4.1 GENERAL DATA PROTECTION REGULATION
5.4.2 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
5.4.3 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW
5.4.4 DODD-FRANK ACT
5.4.5 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
5.4.6 THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001
5.4.7 CALIFORNIA CONSUMER PRIVACY ACT
5.4.8 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
5.4.9 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH ACT
5.4.10 EUROPEAN MARKET INFRASTRUCTURE REGULATION
5.4.11 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
5.4.12 SARBANES-OXLEY ACT OF 2002
5.4.13 PERSONAL DATA PROTECTION ACT

6 CUSTOMER ANALYTICS MARKET, BY COMPONENT (Page No. – 58)
6.1 INTRODUCTION
6.1.1 COMPONENT: MARKET DRIVERS
6.2 SOLUTIONS
6.2.1 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD
6.2.2 VOICE OF CUSTOMER
6.2.3 SOCIAL MEDIA ANALYTICS
6.2.4 ANALYTICAL TOOLS
6.2.5 DASHBOARD AND REPORTING
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1 Consulting
6.3.1.2 Integration and deployment
6.3.1.3 Support and maintenance
6.3.1.4 Education and training
6.3.2 MANAGED SERVICES

7 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE (Page No. – 73)
7.1 INTRODUCTION
7.1.1 DEPLOYMENT MODE: MARKET DRIVERS
7.2 CLOUD
7.3 ON-PREMISES

8 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE (Page No. – 77)
8.1 INTRODUCTION
8.1.1 ORGANIZATION SIZE: MARKET DRIVERS
8.2 LARGE ENTERPRISES
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES

9 CUSTOMER ANALYTICS MARKET, BY APPLICATION (Page No. – 81)
9.1 INTRODUCTION
9.1.1 APPLICATION: MARKET DRIVERS
9.2 BRAND MANAGEMENT
9.3 CAMPAIGN MANAGEMENT
9.4 CHURN MANAGEMENT
9.5 CUSTOMER BEHAVIORAL ANALYSIS
9.6 PRODUCT MANAGEMENT
9.7 OTHERS

10 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE (Page No. – 89)
10.1 INTRODUCTION
10.1.1 DATA SOURCE: MARKET DRIVERS
10.2 WEB
10.3 SOCIAL MEDIA
10.4 SMARTPHONE
10.5 EMAIL
10.6 STORE
10.7 CALL CENTER
10.8 OTHER DATA SOURCES

11 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL (Page No. – 97)
11.1 INTRODUCTION
11.1.1 INDUSTRY VERTICAL: MARKET DRIVERS
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
11.3 RETAIL AND ECOMMERCE
11.4 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY
11.5 ENERGY AND UTILITIES
11.6 MANUFACTURING
11.7 TRANSPORTATION AND LOGISTICS
11.8 GOVERNMENT AND DEFENSE
11.9 HEALTHCARE AND LIFE SCIENCES
11.10 MEDIA AND ENTERTAINMENT
11.11 TRAVEL AND HOSPITALITY
11.12 OTHER INDUSTRY VERTICALS

12 CUSTOMER ANALYTICS MARKET, BY REGION (Page No. – 111)
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: MARKET DRIVERS
12.2.2 UNITED STATES
12.2.3 CANADA
12.3 EUROPE
12.3.1 EUROPE: MARKET DRIVERS
12.3.2 UNITED KINGDOM
12.3.3 SPAIN
12.3.4 GERMANY
12.3.5 FRANCE
12.3.6 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: MARKET DRIVERS
12.4.2 CHINA
12.4.3 SINGAPORE
12.4.4 INDIA
12.4.5 AUSTRALIA AND NEW ZEALAND
12.4.6 REST OF ASIA PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
12.5.2 KINGDOM OF SAUDI ARABIA
12.5.3 UNITED ARAB EMIRATES
12.5.4 SOUTH AFRICA
12.5.5 REST OF MIDDLE EAST AND AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: MARKET DRIVERS
12.6.2 BRAZIL
12.6.3 MEXICO
12.6.4 ARGENTINA
12.6.5 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE (Page No. – 177)
13.1 INTRODUCTION
13.2 COMPETITIVE LEADERSHIP MAPPING
13.2.1 VISIONARIES
13.2.2 INNOVATORS
13.2.3 DYNAMIC DIFFERENTIATORS
13.2.4 EMERGING COMPANIES
13.3 STRENGTH OF PRODUCT PORTFOLIO
13.4 BUSINESS STRATEGY EXCELLENCE

14 COMPANY PROFILES (Page No. – 181)
14.1 INTRODUCTION
(Business Overview, Platforms, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, )*
14.2 GOOGLE
14.3 ADOBE
14.4 SAP
14.5 MICROSOFT
14.6 ORACLE
14.7 SALESFORCE
14.8 SAS INSTITUTE
14.9 TERADATA
14.1 NICE
14.11 MANTHAN
14.12 MIXPANEL
14.13 CUSTOMER ANALYTICS
14.14 CLARITY INSIGHTS (ACCENTURE APPLIED INTELLIGENCE)
14.15 ABSOLUTDATA ANALYTICS
14.16 NGDATA
14.17 NEUSTAR
14.18 SEGMENT
14.19 SECOND MEASURE
14.20 CALIBERMIND
14.21 AMPERITY
*Details on Business Overview, Platforms, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.
14.22 RIGHT TO WIN

15 APPENDIX (Page No. – 229)
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 AVAILABLE CUSTOMIZATION
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS

LIST OF TABLES (145 Tables)

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
TABLE 2 FACTOR ANALYSIS
TABLE 3 EVALUATION CRITERIA
TABLE 4 CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 2018–2025 (USD MILLION)
TABLE 5 MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 6 SOLUTIONS: MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 7 SOLUTIONS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 8 DATA MANAGEMENT/ EXTRACT, TRANSFORM, LOAD MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 9 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 10 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 11 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 12 DASHBOARD AND REPORTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 13 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 14 SERVICES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 15 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 16 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 17 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 18 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 20 EDUCATION AND TRAINING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 21 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 22 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 23 CLOUD: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 24 ON-PREMISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 25 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 26 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 28 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 29 BRAND MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 30 CAMPAIGN MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 31 CHURN MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 32 CUSTOMER BEHAVIORAL ANALYSIS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 33 PRODUCT MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 OTHERS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 35 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 36 WEB: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 37 SOCIAL MEDIA: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 38 SMARTPHONE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 39 EMAIL: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 40 STORE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 41 CALL CENTER: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 42 OTHER DATA SOURCES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 43 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 44 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 45 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 46 TELECOMMUNICATIONS AND INFORMATION AND TECHNOLOGY: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 47 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 48 MANUFACTURING: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 49 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 50 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 51 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 52 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 53 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 54 OTHER INDUSTRY VERTICALS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 55 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 56 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 57 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 58 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 59 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 60 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 61 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 62 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 63 NORTH AMERICA: MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 64 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 65 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 66 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 67 UNITED STATES: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 68 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 69 CANADA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 71 EUROPE: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 72 EUROPE: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 73 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 74 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 75 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 76 EUROPE: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 77 EUROPE: MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 78 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 79 EUROPE: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 80 UNITED KINGDOM: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 81 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 82 SPAIN: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 83 SPAIN: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 84 GERMANY: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 85 GERMANY: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 86 FRANCE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 87 FRANCE: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 88 REST OF EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 89 REST OF EUROPE: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 90 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 91 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 92 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 93 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 94 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 95 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 96 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 97 ASIA PACIFIC: MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 98 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 99 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 100 CHINA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 101 CHINA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 102 SINGAPORE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 103 SINGAPORE: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 104 INDIA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 105 INDIA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 106 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 107 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 108 REST OF ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 109 REST OF ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 110 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 111 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 112 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 113 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 114 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 115 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 116 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 117 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 118 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 119 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 120 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 121 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 122 UNITED ARAB EMIRATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 123 UNITED ARAB EMIRATES: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 124 SOUTH AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 125 SOUTH AFRICA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 126 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 127 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 128 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 129 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 130 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 131 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 132 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 133 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 134 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 135 LATIN AMERICA: MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 136 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 137 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 138 BRAZIL: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 139 BRAZIL: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 140 MEXICO: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 141 MEXICO: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 142 ARGENTINA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 143 ARGENTINA: MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 144 REST OF LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 145 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)

LIST OF FIGURES (55 Figures)

FIGURE 1 CUSTOMER ANALYTICS MARKET: RESEARCH DESIGN
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER ANALYTICS MARKET
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE CUSTOMER ANALYTICS MARKET
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3 TOP-DOWN (DEMAND SIDE): SHARE OF CUSTOMER ANALYTICS THROUGH THE OVERALL CUSTOMER ANALYTICS SPENDING
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
FIGURE 6 TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 7 CUSTOMER ANALYTICS MARKET SNAPSHOT, BY COMPONENT
FIGURE 8 MARKET SNAPSHOT, BY SOLUTION
FIGURE 9 MARKET SNAPSHOT, BY SERVICE
FIGURE 10 MARKET SNAPSHOT, BY DEPLOYMENT MODE
FIGURE 11 MARKET SNAPSHOT, BY ORGANIZATION SIZE
FIGURE 12 MARKET SNAPSHOT, BY APPLICATION
FIGURE 13 MARKET SNAPSHOT, BY DATA SOURCE
FIGURE 14 MARKET SNAPSHOT, BY REGION
FIGURE 15 INCREASING SPENDING ON MARKETING AND ADVERTISING BY ENTERPRISES”AND GROWING CUSTOMER CHANNELS TO DRIVE THE CUSTOMER ANALYTICS MARKET GROWTH
FIGURE 16 CAMPAIGN MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 17 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020
FIGURE 18 CAMPAIGN MANAGEMENT APPLICATION AND BANKING, FINANCIAL SERVICES AND INSURANCE INDUSTRY VERTICAL TO ACCOUNT FOR THE HIGHEST SHARES IN THE NORTH AMERICA CUSTOMER ANALYTICS MARKET IN 2020
FIGURE 19 CUSTOMER ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 20 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 21 VOICE OF CUSTOMER SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 22 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 23 EDUCATION AND TRAINING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 24 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 25 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 26 PRODUCT MANAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 27 SMARTPHONE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 28 RETAIL AND ECOMMERCE INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 29 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 30 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 32 PRODUCT MANAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR IN NORTH AMERICA DURING THE FORECAST PERIOD
FIGURE 33 PRODUCT MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR IN EUROPE DURING THE FORECAST PERIOD
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 35 PRODUCT MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR IN ASIA PACIFIC DURING THE FORECAST PERIOD
FIGURE 36 PRODUCT MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR IN MIDDLE EAST AND AFRICA DURING THE FORECAST PERIOD
FIGURE 37 BRAND MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR IN LATIN AMERICA DURING THE FORECAST PERIOD
FIGURE 38 CUSTOMER ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2020
FIGURE 39 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN MARKET
FIGURE 40 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN CUSTOMER ANALYTICS MARKET
FIGURE 41 GOOGLE: COMPANY SNAPSHOT
FIGURE 42 GOOGLE: SWOT ANALYSIS
FIGURE 43 ADOBE: COMPANY SNAPSHOT
FIGURE 44 ADOBE: SWOT ANALYSIS
FIGURE 45 SAP: COMPANY SNAPSHOT
FIGURE 46 SAP: SWOT ANALYSIS
FIGURE 47 MICROSOFT: COMPANY SNAPSHOT
FIGURE 48 MICROSOFT: SWOT ANALYSIS
FIGURE 49 ORACLE: COMPANY SNAPSHOT
FIGURE 50 ORACLE: SWOT ANALYSIS
FIGURE 51 SALESFORCE: COMPANY SNAPSHOT
FIGURE 52 SALESFORCE: SWOT ANALYSIS
FIGURE 53 SAS INSTITUTE: COMPANY SNAPSHOT
FIGURE 54 TERADATA: COMPANY SNAPSHOT
FIGURE 55 NICE: COMPANY SNAPSHOT



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