Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025

顧客データプラットフォームの世界市場予測:コンポーネント別、用途別(顧客維持&エンゲージメント、予測分析、個別推奨事項)、展開別、組織規模別、産業別、特性別、地域別

◆タイトル:Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025
◆商品コード:TC 6601
◆調査・発行会社:MarketsandMarkets
◆発行日:2020年3月30日
◆ページ数:196
◆レポート形式:PDF / 英語
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【レポートの概要】

MarketsandMarkets社は顧客データプラットフォームの世界市場が、2020年24憶ドルから2025年103憶ドルまで、年平均34.0%成長すると予測しています。本調査レポートでは、顧客データプラットフォームの世界市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場動向・産業トレンド、コンポーネント別(プラットフォーム、サービス)分析、展開別(クラウド、オンプレミス)分析、組織規模別(中小企業、大企業)分析、用途別(個別推奨事項、予測分析、顧客維持、セキュリティ管理、その他)分析、産業別(金融、小売り、メディア、通信、医療)分析、特性別(オープンアクセス、リアルタイム分析、アイデンティティ管理)分析、地域別分析、競争状況、企業概要などを含め、次の構成でお届け致します。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場動向・産業トレンド
・顧客データプラットフォームの世界市場:コンポーネント別(プラットフォーム、サービス)
・顧客データプラットフォームの世界市場:展開別(クラウド、オンプレミス)
・顧客データプラットフォームの世界市場:組織規模別(中小企業、大企業)
・顧客データプラットフォームの世界市場:用途別(個別推奨事項、予測分析、顧客維持、セキュリティ管理、その他)
・顧客データプラットフォームの世界市場:産業別(金融、小売り、メディア、通信、医療)
・顧客データプラットフォームの世界市場:特性別(オープンアクセス、リアルタイム分析、アイデンティティ管理)
・顧客データプラットフォームの世界市場:地域別
・競争状況
・企業概要

“The global customer data platform size to grow at a CAGR of 34.0% during the forecast period”
The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.

“Services segment to grow at a higher CAGR during the forecast period”
The CDP market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are consulting services and support and maintenance. The growth of this segment can be attributed to the increasing deployment of CDP, which leads to the increasing demand for pre- and post-deployment services, as these solutions require training due to technical complexities.

“Travel and hospitality industry vertical to grow at the highest CAGR during the forecast period”
The CDP market by industry vertical has been segmented into Banking, Financial Services and Insurance (BFSI), travel and hospitality, telecom and IT, retail and ecommerce, healthcare, media and entertainment, government, and others (government, automobile, and education). The travel and hospitality segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.

“Asia Pacific to grow at the highest CAGR during the forecast period”
Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing investments by the technology companies in major APAC countries, such as India, China and Japan; growing digitalization; increasing adoption of advanced big data and analytics technologies; and government regulations and initiatives are expected to drive the growth of the market in the APAC region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the CDP.
 By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
 By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
 By Region: North America: 45%, APAC: 15%, Europe: 30%, MEA: 5%, and Latin America: 5%

The report includes the study of the key players offering data lake solutions and services. It profiles major vendors in the global CDP market. The major vendors are Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). It also includes an in-depth competitive analysis of the key players in the CDP market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage
The market study covers the CDP market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall CDP market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 Introduction (Page No. – 19)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology (Page No. – 23)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.2 Market Breakup and Data Triangulation
2.3 Key Industry Insights
2.4 Market Size Estimation
2.4.1 Top-Down Approach
2.4.2 Bottom-Up Approach
2.5 Market Forecast
2.6 Microquadrant Research Methodology
2.6.1 Vendor Inclusion Criteria
2.7 Research Assumptions
2.8 Limitations of the Study

3 Executive Summary (Page No. – 37)

4 Premium Insights (Page No. – 41)
4.1 Attractive Market Opportunities in the Customer Data Platform Market
4.2 Market Top 3 Applications
4.3 Market By Region
4.4 Market in North America, By Application and Industry Vertical

5 Market Overview and Industry Trends (Page No. – 44)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Spending on Marketing and Advertising Activities By Enterprises
5.2.1.2 Changing Landscape of Customer Intelligence
5.2.1.3 Proliferation of Customer Channels
5.2.2 Restraints
5.2.2.1 Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption
5.2.3 Opportunities
5.2.3.1 Automated Smart Machines to Drive Customer Experience
5.2.3.2 Increasing Investment and Funding in CDP Startups
5.2.4 Challenges
5.2.4.1 Longer Time Required for Creating Marketing Campaigns
5.2.4.2 Confusion Around What CDP Can and Should Do
5.3 Industry Trends
5.3.1 Use Cases
5.3.1.1 Use Case: to Understand an Increasingly Diverse Customer Base Across Industries
5.3.1.2 Use Case: to Drive A Highly Personalized Account-Based Marketing Campaign
5.3.1.3 Use Case: to Close More Valuable Deals Quickly
5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates and Win Rates
5.4 Regulatory Implications
5.4.1 General Data Protection Regulation
5.4.2 Governance, Risk, and Compliance
5.4.3 European Union Data Protection Regulation
5.4.4 Can-Spam Act
5.4.5 Eprivacy Regulation
5.4.6 SOC 2 Type 2 Compliance
5.4.7 California Consumer Privacy Act
5.5 Future Outlook
5.5.1 Competitive Benchmarking
5.6 Customer Data Platform Architecture

6 Customer Data Platform Market, By Component (Page No. – 56)
6.1 Introduction
6.1.1 Component: Market Drivers
6.2 Platform
6.3 Services
6.3.1 Consulting Services
6.3.1.1 Support and Maintenance

7 Customer Data Platform Market By Deployment Mode (Page No. – 63)
7.1 Introduction
7.1.1 Deployment Mode: Market Drivers
7.2 Cloud
7.3 On-Premises

8 Customer Data Platform Market By Organization Size (Page No. – 67)
8.1 Introduction
8.1.1 Organization Size: Market Drivers
8.2 Small and Medium-Sized Enterprises
8.3 Large Enterprises

9 Customer Data Platform Market By Application (Page No. – 71)
9.1 Introduction
9.1.1 Application: Market Drivers
9.2 Personalized Recommendations
9.3 Predictive Analytics
9.4 Customer Engagement and Retention
9.5 Marketing Data Segmentation
9.6 Security Management
9.7 Others

10 Customer Data Platform Market By Industry Vertical (Page No. – 79)
10.1 Introduction
10.1.1 Industry Vertical: Market Drivers
10.2 Banking, Financial Services, and Insurance
10.3 Retail and eCommerce
10.4 Media and Entertainment
10.5 Travel and Hospitality
10.6 Telecom and It
10.7 Healthcare
10.8 Other Industry Verticals

11 Customer Data Platform Market By Capability (Page No. – 90)
11.1 Introduction
11.2 Open Access
11.3 Real-Time Analytics
11.4 Audience Management
11.5 Identity Management

12 Customer Data Platform Market By Region (Page No. – 92)
12.1 Introduction
12.2 North America
12.2.1 North America: Market Drivers
12.2.2 United States
12.2.3 Canada
12.3 Europe
12.3.1 Europe: Market Drivers
12.3.2 United Kingdom
12.3.3 Germany
12.3.4 France
12.3.5 Rest of Europe
12.4 Asia Pacific
12.4.1 Asia Pacific: Market Drivers
12.4.2 China
12.4.3 Japan
12.4.4 India
12.4.5 Rest of Asia Pacific
12.5 Middle East and Africa
12.5.1 Middle East and Africa: Customer Data Platform Market Drivers
12.5.2 Middle East
12.5.3 Africa
12.6 Latin America
12.6.1 Latin America: Market Drivers
12.6.2 Brazil
12.6.3 Mexico
12.6.4 Rest of Latin America

13 Competitive Landscape (Page No. – 137)
13.1 Introduction
13.2 Startup Microquadrant Overview
13.2.1 Progressive Companies
13.2.2 Responsive Companies
13.2.3 Dynamic Companies
13.2.4 Starting Blocks

14 Company Profiles (Page No. – 139)
14.1 Introduction
(Business Overview, Platforms and Services Offered, Recent Developments & SWOT Analysis)*
14.2 Oracle
14.3 SAP
14.4 Adobe
14.5 Salesforce
14.6 Microsoft
14.7 SAS Institute
14.8 Teradata
14.9 Nice
14.10 Dun & Bradstreet
14.11 Leadspace
14.12 Zylotech
14.13 Bluevenn
14.14 Calibermind
14.15 Celebrus (D4t4 Solutions)
14.16 Tealium
14.17 Agilone
14.18 Blueconic
14.19 Lytics
14.20 Ignitionone
14.21 Amperity
*Details on Business Overview, Platforms and Services Offered, Recent Developments & SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14.22 Right to Win

15 Appendix (Page No. – 188)
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Available Customization
15.4 Related Reports
15.5 Author Details

List of Tables (109 Tables)

Table 1 United States Dollar Exchange Rate, 2016–2019
Table 2 Evaluation Criteria
Table 3 Customer Data Platform Market Size and Growth, 2020–2025 (USD Million)
Table 4 Analysis of Product Portfolio of Major Players in the Market
Table 5 Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 6 Platform: Market Size By Region, 2018–2025 (USD Million)
Table 7 Services: Market Size By Type, 2018–2025 (USD Million)
Table 8 Services: Market Size By Region, 2018–2025 (USD Million)
Table 9 Consulting Market Size, By Region, 2018–2025 (USD Million)
Table 10 Support and Maintenance Market Size, By Region, 2018–2025 (USD Million)
Table 11 Customer Data Platform Market Size, By Deployment Mode, 2018–2025 (USD Million)
Table 12 Cloud: Market Size By Region, 2018–2025 (USD Million)
Table 13 On-Premises: Market Size By Region, 2018–2025 (USD Million)
Table 14 Market Size By Organization Size, 2018–2025 (USD Million)
Table 15 Small and Medium-Sized Enterprises: Market Size By Region, 2018–2025 (USD Million)
Table 16 Large Enterprises: Market Size By Region, 2018–2025 (USD Million)
Table 17 Customer Data Platform Market Size, By Application, 2020–2025 (USD Million)
Table 18 Personalized Recommendations: Market Size By Region, 2020–2025 (USD Million)
Table 19 Predictive Analytics: Market Size By Region, 2020–2025 (USD Million)
Table 20 Customer Engagement and Retention: Market Size By Region, 2020–2025 (USD Million)
Table 21 Marketing Data Segmentation: Market Size By Region, 2020–2025 (USD Million)
Table 22 Security Management: Market Size By Region, 2020–2025 (USD Million)
Table 23 Others: Market Size By Region, 2020–2025 (USD Million)
Table 24 Customer Data Platform Market Size, By Industry Vertical, 2020–2025 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size, By Region, 2020–2025 (USD Million)
Table 26 Retail and eCommerce: Market Size By Region, 2020–2025 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 2020–2025 (USD Million)
Table 28 Travel and Hospitality: Market Size By Region, 2020–2025 (USD Million)
Table 29 Telecom and It: Market Size By Region, 2020–2025 (USD Million)
Table 30 Healthcare: Market Size By Region, 2020–2025 (USD Million)
Table 31 Other Industry Verticals: Market Size By Region, 2020–2025 (USD Million)
Table 32 Customer Data Platform Market Size, By Region, 2020–2025 (USD Million)
Table 33 North America: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 34 North America: Market Size By Service, 2020–2025 (USD Million)
Table 35 North America: Market Size By Application, 2020–2025 (USD Million)
Table 36 North America: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 37 North America: Market Size By Organization Size, 2020–2025 (USD Million)
Table 38 North America: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 39 North America: Market Size By Country, 2020–2025 (USD Million)
Table 40 United States: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 41 United States: Market Size By Service, 2020–2025 (USD Million)
Table 42 United States: Market Size By Application, 2020–2025 (USD Million)
Table 43 United States: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 44 United States: Market Size By Organization Size, 2020–2025 (USD Million)
Table 45 United States: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 46 Canada: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 47 Canada: Market Size By Service, 2020–2025 (USD Million)
Table 48 Canada: Market Size By Application, 2020–2025 (USD Million)
Table 49 Canada: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 50 Canada: Market Size By Organization Size, 2020–2025 (USD Million)
Table 51 Canada: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 52 Europe: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 53 Europe: Market Size By Service, 2018–2025 (USD Million)
Table 54 Europe: Market Size By Application, 2018–2025 (USD Million)
Table 55 Europe: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 56 Europe: Market Size By Organization Size, 2018–2025 (USD Million)
Table 57 Europe: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 58 Europe: Market Size By Country, 2018–2025 (USD Million)
Table 59 United Kingdom: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 60 United Kingdom: Market Size By Service, 2018–2025 (USD Million)
Table 61 United Kingdom: Market Size By Application, 2018–2025 (USD Million)
Table 62 United Kingdom: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 63 United Kingdom: Market Size By Organization Size, 2018–2025 (USD Million)
Table 64 Germany: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 65 Germany: Market Size By Service, 2018–2025 (USD Million)
Table 66 Germany: Market Size By Application, 2018–2025 (USD Million)
Table 67 Germany: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 68 Germany: Market Size By Organization Size, 2018–2025 (USD Million)
Table 69 France: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 70 France: Market Size By Service, 2018–2025 (USD Million)
Table 71 France: Market Size By Application, 2018–2025 (USD Million)
Table 72 France: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 73 France: Market Size By Organization Size, 2018–2025 (USD Million)
Table 74 Asia Pacific: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 75 Asia Pacific: Market Size By Service, 2020–2025 (USD Million)
Table 76 Asia Pacific: Market Size By Application, 2020–2025 (USD Million)
Table 77 Asia Pacific: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 78 Asia Pacific: Market Size By Organization Size, 2020–2025 (USD Million)
Table 79 Asia Pacific: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 80 Asia Pacific: Market Size By Country, 2020–2025 (USD Million)
Table 81 China: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 82 China: Market Size By Service, 2020–2025 (USD Million)
Table 83 China: Market Size By Application, 2020–2025 (USD Million)
Table 84 China: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 85 China: Market Size By Organization Size, 2020–2025 (USD Million)
Table 86 Japan: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 87 Japan: Market Size By Service, 2020–2025(USD Million)
Table 88 Japan: Market Size By Application, 2020–2025 (USD Million)
Table 89 Japan: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 90 Japan: Market Size By Organization Size, 2020–2025 (USD Million)
Table 91 India: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 92 India: Market Size By Service, 2020–2025 (USD Million)
Table 93 India: Market Size By Application, 2020–2025 (USD Million)
Table 94 India: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 95 India: Market Size By Organization Size, 2020–2025 (USD Million)
Table 96 Middle East and Africa: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 97 Middle East and Africa: Market Size By Service, 2018–2025 (USD Million)
Table 98 Middle East and Africa: Market Size By Application, 2018–2025 (USD Million)
Table 99 Middle East and Africa: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 100 Middle East and Africa: Market Size By Organization Size, 2018–2025 (USD Million)
Table 101 Middle East and Africa: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 102 Middle East and Africa: Market Size By Country, 2018–2025 (USD Million)
Table 103 Latin America: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 104 Latin America: Market Size By Service, 2018–2025 (USD Million)
Table 105 Latin America: Market Size By Application, 2018–2025 (USD Million)
Table 106 Latin America: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 107 Latin America: Market Size By Organization Size, 2018–2025 (USD Million)
Table 108 Latin America: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 109 Latin America: Market Size By Country, 2018–2025 (USD Million)

List of Figures (53 Figures)

Figure 1 Customer Data Platform Market: Research Design
Figure 2 Breakup of Primary Interviews: By Company, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology – Approach 1 (Supply Side): Revenue of Solutions/Services of the Customer Data Platform Market
Figure 5 Market Size Estimation Methodology – Approach 1 Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Market
Figure 6 Market Size Estimation Methodology – Approach 2 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 7 Market Size Estimation Methodology – Approach 3 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 8 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
Figure 9 Factor Analysis
Figure 10 Customer Data Platform Market: Assumptions
Figure 11 Market Snapshot By Component
Figure 12 Market Snapshot By Service
Figure 13 Customer Data Platform Snapshot, By Deployment Mode
Figure 14 Market Snapshot By Organization Size
Figure 15 Market Snapshot By Application
Figure 16 Market Snapshot By Vertical
Figure 17 Market Snapshot By Region
Figure 18 Increasing Spending on Marketing and Advertising Activities By Enterprises and Proliferation of Customer Channels to Be the Key Factors Driving the Overall Growth of the Customer Data Platform Market
Figure 19 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America to Hold the Highest Market Share in 2020
Figure 21 Customer Retention & Engagement Application and Travel & Hospitality Industry Vertical in North America Accounted for the Highest Shares in the Market in 2020
Figure 22 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
Figure 23 Customer Data Platform Functionality
Figure 24 Platform Segment to Account for A Larger Market Size During the Forecast Period
Figure 25 Support and Maintenance Segment to Grow at A Higher CAGR During the Forecast Period
Figure 26 Cloud Segment to Grow at A Higher CAGR During the Forecast Period
Figure 27 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 28 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Figure 29 Travel and Hospitality Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 30 North America to Account for the Largest Market Size During the Forecast Period
Figure 31 India to Register the Highest CAGR During the Forecast Period
Figure 32 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 33 North America: Market Snapshot
Figure 34 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Figure 35 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 36 Asia Pacific: Market Snapshot
Figure 37 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 38 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 39 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 40 Customer Data Platform Market (Startup), Competitive Leadership Mapping, 2020
Figure 41 Oracle: Company Snapshot
Figure 42 Oracle: SWOT Analysis
Figure 43 SAP: Company Snapshot
Figure 44 SAP: SWOT Analysis
Figure 45 Adobe: Company Snapshot
Figure 46 Adobe: SWOT Analysis
Figure 47 Salesforce: Company Snapshot
Figure 48 Salesforce: SWOT Analysis
Figure 49 Microsoft: Company Snapshot
Figure 50 Microsoft: SWOT Analysis
Figure 51 SAS Institute: Company Snapshot
Figure 52 Teradata: Company Snapshot
Figure 53 Nice: Company Snapshot



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