調査レポートカテゴリー： IT/電子, MarketsandMarkets, 世界

Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024

世界のモバイルマーケティング市場：コンポーネント別（プラットフォーム、サービス）、チャネル別、組織規模別（SMESおよび大企業）、業種別（小売およびeコマース、旅行および物流、自動車、通信およびIT）、地域別

◆タイトル：Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024
◆商品コード：TC 2942
◆調査・発行会社：MarketsandMarkets
◆発行日：2020年1月30日
◆ページ数：155
◆レポート形式：PDF / 英語
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 【レポートの概要】

MarketsandMarkets社は、モバイルマーケティングの世界市場規模が2019年105億ドルから2024年250億ドルまで年平均18.9%成長すると予測しています。本調査レポートでは、世界のモバイルマーケティング市場を広く調査・分析し、市場概要＆業界トレンド、コンポーネント別（プラットフォーム、サービス）分析、チャンネル別（メッセージング、プッシュ通知、モバイルメール、クイックレスポンスコード、ロケーションベースのマーケティング、アプリ内メッセージング、モバイルウェブ、その他）分析、組織規模別（SME、大企業）分析、業種別（小売および電子商取引、旅行および物流、自動車、BFSI、テレコムおよびIT、メディアおよびエンターテイメント、ヘルスケア、政府、その他）分析、地域別分析、競合動向、企業概要などで取りまとめております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場概要＆業界トレンド
・世界のモバイルマーケティング市場：コンポーネント別（プラットフォーム、サービス）
・世界のモバイルマーケティング市場：チャンネル別（メッセージング、プッシュ通知、モバイルメール、クイックレスポンスコード、ロケーションベースのマーケティング、アプリ内メッセージング、モバイルウェブ、その他）
・世界のモバイルマーケティング市場：組織規模別（SME、大企業）
・世界のモバイルマーケティング市場：業種別（小売および電子商取引、旅行および物流、自動車、BFSI、テレコムおよびIT、メディアおよびエンターテイメント、ヘルスケア、政府、その他）
・世界のモバイルマーケティング市場：地域別
・競合動向
・企業概要

“Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising to drive the growth of the mobile marketing market”
The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising for enhancing mobile marketing are expected to drive the growth of the market across the globe. However, security and privacy concerns for confidential data and complications in the implementation of mobile marketing platform are expected to restrict the growth of the market across the globe.

“Services segment to grow at the highest CAGR during the forecast period”
The services segment is projected to grow at the highest CAGR during the forecast period. Services form an integral part of the mobile marketing life cycle. They assist in carrying out software functionalities, ranging from deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The services segment of the mobile marketing market is expected to have a promising future due to various integration of marketing applications. Services help organizations in building successful customer relationships by continuously supporting them through their business tenure. They also benefit organizations by enhancing marketing project execution and streamlining marketing operations.

“SMEs segment to lead the mobile marketing market in 2019”
SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from using traditional marketing to digital marketing, and a majority of their marketing expenditure now goes into digital marketing channels. The mobile marketing platform market in the SMEs segment is expected to gain traction in the years to come, as more vendors would come up with different mobile marketing platforms to cater to the demands of the SMEs.

“Telecom and IT segment to grow at the highest CAGR during the forecast period”
Mobile marketing solutions have been finding their way into the telecom and IT vertical for the last 10 years. Telecommunications companies use mobile marketing as a channel to communicate with their customers to enhance customer loyalty, increase brand awareness, and consistently generate revenue. SMS, MMS, and mobile emails have been widely used by telecom and IT vertical. Location-based marketing is also gaining traction in this vertical, as telecommunications companies now tend to send offers and promotions based on customers’ location.

“North America to lead the mobile marketing market in 2019”
North America is estimated to be the largest market size contributor in 2019, and the trend is expected to continue during the forecast period due to the rapid adoption of mobile marketing platform and services among enterprises in this region. North America has been an early adopter and a host to innovative initiatives for advanced technologies. Moreover, there is a significant rise in automated marketing spending by organizations due to increasing competition faced by these organizations to achieve new customers, satisfy old customers, and retain these customers. Most mobile marketing platform vendors, including the major players, such as Adobe, Airship, Braze, Swrve, and Oracle, have a direct or an indirect presence in this region via distributors, and resellers. The major mobile marketing vendors in North America have adopted several strategies to enhance their existing product portfolio and expand their presence in the mobile marketing market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the mobile marketing market.
• By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
• By Designation: C-level – 38%, Directors – 30%, and Others – 32%
• By Region: North America – 40%, Europe – 15%, APAC – 35%, MEA – 5%, and Latin America– 5%
Major vendors of mobile marketing platform and services include Airship (US), Swrve Inc. (US), Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, L.P. (US), Localytics (US), Oracle (US), Salesforce (US), SAP (Germany), Marketo (US), Pyze Inc. (US), FollowAnalytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK), MoEngage (UK Punchh (US), Sailthru (US), Leanplum (US), and Netcore Solutions (India).
The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research coverage
The market study covers the mobile marketing market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on components (platform and services), channels, organization sizes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall mobile marketing market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

1 Introduction (Page No. – 18)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Stakeholders
2 Research Methodology (Page No. – 21)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Research Assumptions
2.6 Limitations
3 Executive Summary (Page No. – 27)
4 Premium Insights (Page No. – 32)
4.1 Attractive Opportunities in the Market
4.2 Asia Pacific Mobile Marketing Market, By Component and Country
4.3 Market Major Countries
5 Market Overview and Industry Trends (Page No. – 34)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Popularity of Mobile Marketing With Increasing Mobile Devices
5.2.1.2 High Penetration of Mobile Users
5.2.1.3 Growth of Social Media and Advertising
5.2.1.4 Increased Use of Mobile Web and Mobile Applications
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.2.2 Complication in Implementation
5.2.3 Opportunities
5.2.3.1 Evolving Need for AI and Big Data Analytics in Mobile Marketing
5.2.3.2 Digital Engagement Through AR and VR
5.2.3.3 Marketing Through Different Social Media Platforms
5.2.4 Challenges
5.2.4.1 Selection of Relevant Mobile Marketing Techniques and Vendors
5.2.4.2 Understanding Consumer Behavior
5.3 Industry Trends
5.3.1 Technology Innovation, Social, Mobile, Analytics, and Cloud (SMAC)
5.3.2 Case Studies
5.3.2.1 Case Study 1: Gsn Games Takes Mobile Engagement to the Next Level Using Airship
5.3.2.2 Case Study 2: Arnotts Engaged With Púca for Christmas Gifts App With Mobile Vouchers
5.3.2.3 Case Study 3: Condé Nast Uses Adobe Marketing Cloud to Reach Its Core Audiences and Boost Revenue for the Company and Advertisers Through Optimized Content and Experiences
5.3.3 Regulatory Implications
5.3.3.1 Mobile Marketing Association (MMA)
5.3.3.2 Federal Trade Commission (FTC)
6 Mobile Marketing Market By Component (Page No. – 43)
6.1 Introduction
6.2 Platform
6.2.1 Increasing Need to Enhance Mobile Marketing Processes Driving the Growth of Mobile Marketing Platform
6.3 Services
6.3.1 Growing Need for Integrating Mobile Marketing Platform With Other Enterprise Business Applications to Drive the Growth of Mobile Marketing Services
7 Mobile Marketing Market By Channel (Page No. – 47)
7.1 Introduction
7.2 Messaging
7.3 Push Notification
7.4 Mobile Email
7.5 Quick Response Code
7.6 Location-Based Marketing
7.7 In-App Messaging
7.8 Mobile Web
7.9 Others
8 Mobile Marketing Market By Organization Size (Page No. – 50)
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Need for A Cost-Effective and Comprehensive Solution to Drive the Growth of Market Across Small and Medium-Sized Enterprises
8.3 Large Enterprises
8.3.1 Ability to Adopt Advanced Technologies Driving the Growth of Mobile Marketing in Large Enterprises
9 Mobile Marketing Market By Vertical (Page No. – 54)
9.1 Introduction
9.2 Retail and eCommerce
9.2.1 Increased Adoption of Smartphones and Tablets, and Usage of Mobile Internet Offer Great Opportunities to Retailers
9.3 Travel and Logistics
9.3.1 Mobile Devices Offer Travel Companies Great Marketing Platform to Attract and Retain Customers, and Increase Sales
9.4 Automotive
9.4.1 Mobile Marketing Offers Real-Time and Two-Way Communication to Customers
9.5 Banking, Financial Services, and Insurance
9.5.1 Need to Promote Financial Offerings Driving the Demand for Mobile Marketing in the BFSI Vertical
9.6 Telecom and IT
9.6.1 Advent of Technological Advancements to Boost the Adoption of Mobile Marketing Solutions in the Telecom and IT Vertical
9.7 Media and Entertainment
9.7.1 Increased Need to Enhance Customer Experience Driving the Market Growth in the Media and Entertainment Vertical
9.8 Healthcare
9.8.1 Growing Need to Deliver Personalized and Relevant Content to Prospects Driving the Market Growth in the Healthcare Vertical
9.9 Government
9.9.1 Increased Usage of SMS Communication Channel to Boost the Mobile Marketing Growth in the Government Vertical
9.10 Others
10 Mobile Marketing Market By Region (Page No. – 65)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Presence of Major Key Vendors to Drive the Growth of Market in the US
10.2.2 Canada
10.2.2.1 Growing Adoption of SMAC Technologies to Drive the Growth of Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Growing Multichannel Marketing and Technological Advancements to Drive the Growth of Market in the UK
10.3.2 Germany
10.3.2.1 Growing Need for Providing Enhanced Customer Experience to Drive the Growth of Market in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Rising Adoption of Mobile Devices and Increasing Internet Penetration to Encourage Enterprises to Adopt Mobile Marketing in China
10.4.2 Japan
10.4.2.1 High Penetration of Information Technology Helps Change Customer Opinions Regarding Mobile Marketing
10.4.3 Australia and New Zealand
10.4.3.1 Rise in Digitalization Among Enterprises to Drive the Mobile Marketing Market Growth in ANZ
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 United Arab Emirates
10.5.1.1 Rise in the Adoption of Cloud Services to Drive the Growth of Market in UAE
10.5.2 South Africa
10.5.2.1 Growing Need for Maximizing Roi to Drive the Growth of Market in South Africa
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Growing Adoption of the Internet to Drive the Growth of Market in Brazil
10.6.2 Mexico
10.6.2.1 Increased Awareness Among Enterprises to Smoothen Marketing Activities Driving the Growth of Market in Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape (Page No. – 109)
11.1 Competitive Leadership Mapping
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Strength of Product Portfolio
11.3 Business Strategy Excellence
11.4 Key Players in the Market, 2019
12 Company Profiles (Page No. – 113)
12.1 Airship
(Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis)*
12.2 Swrve
12.3 Vibes
12.4 Adobe
12.5 Braze
12.6 Acoustic
12.7 Localytics
12.8 Oracle
12.9 Salesforce
12.10 SAP
12.11 Marketo
12.12 Pyze
12.13 FollowAnalytics
12.14 Xtremepush
12.15 Imimobile
12.16 MoEngage
12.17 Punchh
12.18 Sailthru
12.19 Leanplum
12.20 Netcore Solutions
*Details on Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
12.21 Right-To-Win
13 Appendix (Page No. – 147)
13.1 Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details

List of Tables (109 Tables)
Table 1 Factor Analysis
Table 2 Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 3 Platform: Market Size By Region, 2017–2024 (USD Million)
Table 4 Services: Market Size By Region, 2017–2024 (USD Million)
Table 5 Mobile Marketing Market Size, By Organization Size, 2017–2024 (USD Million)
Table 6 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 7 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 8 Mobile Marketing Market Size By Vertical, 2017–2024 (USD Million)
Table 9 Retail and eCommerce: Market Size By Region, 2017–2024 (USD Million)
Table 10 Travel and Logistics: Market Size By Region, 2017–2024 (USD Million)
Table 11 Automotive: Mobile Marketing Market Size, By Region, 2017–2024 (USD Million)
Table 12 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 13 Telecom and IT: Market Size By Region, 2017–2024 (USD Million)
Table 14 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 15 Healthcare: Market Size By Region, 2017–2024 (USD Million)
Table 16 Government: Market Size By Region, 2017–2024 (USD Million)
Table 17 Others: Market Size By Region, 2017–2024 (USD Million)
Table 18 Mobile Marketing Market Size, By Region, 2017–2024 (USD Million)
Table 19 North America: Market Size By Component, 2017–2024 (USD Million)
Table 20 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 21 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 22 North America: Mobile Marketing Market Size, By Country, 2017–2024 (USD Million)
Table 23 North America: Platform Market Size, By Country, 2017–2024 (USD Million)
Table 24 North America: Services Market Size, By Country, 2017–2024 (USD Million)
Table 25 North America: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 26 North America: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 27 North America: Retail and eCommerce Market Size, By Country, 2017–2024 (USD Million)
Table 28 North America: Travel and Logistics Market Size, By Country, 2017–2024 (USD Million)
Table 29 North America: Automotive Market Size, By Country, 2017–2024 (USD Million)
Table 30 North America: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 31 North America: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 32 North America: Media and Entertainment Market Size, By Country, 2017–2024 (USD Million)
Table 33 North America: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 34 North America: Government Market Size, By Country, 2017–2024 (USD Million)
Table 35 North America: Others Market Size, By Country, 2017–2024 (USD Million)
Table 36 United States: Market Size By Component, 2017–2024 (USD Million)
Table 37 United States: Market Size By Organization Size, 2017–2024 (USD Million)
Table 38 United States: Market Size By Vertical, 2017–2024 (USD Million)
Table 39 Canada: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 40 Canada: Market Size By Organization Size, 2017–2024 (USD Million)
Table 41 Canada: Market Size By Vertical, 2017–2024 (USD Million)
Table 42 Europe: Market Size By Component, 2017–2024 (USD Million)
Table 43 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 44 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 45 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 46 Europe: Platform Market Size, By Country, 2017–2024 (USD Million)
Table 47 Europe: Services Market Size, By Country, 2017–2024 (USD Million)
Table 48 Europe: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 49 Europe: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 50 Europe: Retail and eCommerce Market Size, By Country, 2017–2024 (USD Million)
Table 51 Europe: Travel and Logistics Market Size, By Country, 2017–2024 (USD Million)
Table 52 Europe: Automotive Market Size, By Country, 2017–2024 (USD Million)
Table 53 Europe: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 54 Europe: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 55 Europe: Media and Entertainment Market Size, By Country, 2017–2024 (USD Million)
Table 56 Europe: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 57 Europe: Government Market Size, By Country, 2017–2024 (USD Million)
Table 58 Europe: Others Market Size, By Country, 2017–2024 (USD Million)
Table 59 United Kingdom: Market Size By Component, 2017–2024 (USD Million)
Table 60 United Kingdom : Market Size By Organization Size, 2017–2024 (USD Million)
Table 61 United Kingdom : Market Size By Vertical, 2017–2024 (USD Million)
Table 62 Germany: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 63 Germany: Market Size By Organization Size, 2017–2024 (USD Million)
Table 64 Germany: Market Size By Vertical, 2017–2024 (USD Million)
Table 65 Rest of Europe: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 66 Rest of Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 67 Rest of Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 68 Asia Pacific: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 69 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 70 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 71 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 72 China: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 73 China: Market Size By Organization Size, 2017–2024 (USD Million)
Table 74 China: Market Size By Vertical, 2017–2024 (USD Million)
Table 75 Japan: Market Size By Component, 2017–2024 (USD Million)
Table 76 Japan: Market Size By Organization Size, 2017–2024 (USD Million)
Table 77 Japan: Market Size By Vertical, 2017–2024 (USD Million)
Table 78 Australia and New Zealand: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 79 Australia and New Zealand: Market Size By Organization Size, 2017–2024 (USD Million)
Table 80 Australia and New Zealand: Market Size By Vertical, 2017–2024 (USD Million)
Table 81 Rest of Asia Pacific: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 82 Rest of Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 83 Rest of Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 84 Middle East and Africa: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 85 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 86 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 87 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 88 United Arab Emirates: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 89 United Arab Emirates: Market Size By Organization Size, 2017–2024 (USD Million)
Table 90 United Arab Emirates: Market Size By Vertical, 2017–2024 (USD Million)
Table 91 South Africa: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 92 South Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 93 South Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 94 Rest of Middle East and Africa: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 95 Rest of Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 96 Rest of Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 97 Latin America: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 98 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 99 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 100 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 101 Brazil: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 102 Brazil: Market Size By Organization Size, 2017–2024 (USD Million)
Table 103 Brazil: Market Size By Vertical, 2017–2024 (USD Million)
Table 104 Mexico: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 105 Mexico: Market Size By Organization Size, 2017–2024 (USD Million)
Table 106 Mexico: Market Size By Vertical, 2017–2024 (USD Million)
Table 107 Rest of Latin America: Mobile Marketing Market Size, By Component, 2017–2024 (USD Million)
Table 108 Rest of Latin America: Mobile Marketing Market Size, By Organization Size, 2017–2024 (USD Million)
Table 109 Rest of Latin America: Mobile Marketing Market Size, By Vertical, 2017–2024 (USD Million)

List of Figures (28 Figures)
Figure 1 Global Mobile Marketing Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 3 Mobile Marketing Market: Top-Down and Bottom-Up Approaches
Figure 4 Market Size, 2019–2024
Figure 5 Platform Segment to Lead the Mobile Marketing Market in 2019
Figure 6 Large Enterprises Segment to have the Fastest Growth Rate During the Forecast Period
Figure 7 Retail and eCommerce Segment to Lead the Market in 2019
Figure 8 Mobile Marketing Market: Regional Snapshot
Figure 9 Increased Use of Mobile Web and Mobile Applications to Drive the Market Growth During the Forecast Period
Figure 10 Platform Segment and China to Account for the Highest Market Shares in Asia Pacific in 2019
Figure 11 Australia and New Zealand and China to Grow at the Fastest Rate During the Forecast Period
Figure 12 Mobile Marketing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 14 Large Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 15 Telecom and IT Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 16 North America to Hold the Highest Market Share During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Mobile Marketing Market: (Global) Competitive Leadership Mapping
Figure 20 Airship: SWOT Analysis
Figure 21 Swrve: SWOT Analysis
Figure 22 Vibes: SWOT Analysis
Figure 23 Adobe: Company Snapshot
Figure 24 Adobe: SWOT Analysis
Figure 25 Braze: SWOT Analysis
Figure 26 Oracle: Company Snapshot
Figure 27 Salesforce: Company Snapshot
Figure 28 SAP: Company Snapshot

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[世界のモバイルマーケティング市場：コンポーネント別（プラットフォーム、サービス）、チャネル別、組織規模別（SMESおよび大企業）、業種別（小売およびeコマース、旅行および物流、自動車、通信およびIT）、地域別] ( Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024 / TC 2942) についてEメールでお問い合わせ

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