Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024

インフルエンサーマーケティングプラットフォームの世界市場予測(~2024年)

◆タイトル:Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024
◆商品コード:TC 7191
◆調査・発行会社:MarketsandMarkets
◆発行日:2019年7月1日
◆ページ数:122
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:通信・情報技術
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Single User(1名様閲覧)USD5,650 ⇒換算¥615,850見積依頼/購入/質問フォーム
Multi User (Five User)USD6,650 ⇒換算¥724,850見積依頼/購入/質問フォーム
Corporate License (全社内共有可)USD8,150 ⇒換算¥888,350見積依頼/購入/質問フォーム
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【レポートの概要】

当調査レポートでは、インフルエンサーマーケティングプラットフォームの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、市場シェア分析、コンポネント別分析、用途別(検索・探索、キャンペーン管理、インフルエンサー関係管理、分析・報告)分析、組織規模別分析、エンドユーザー別分析、インフルエンサーマーケティングプラットフォームの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

Customers’ shift toward video-based content across over-the-top (OTT) space to drive the adoption of influencer marketing platform across end usersMarketsandMarkets expects the global influencer marketing platform market to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. Major growth factors for the market include customers’ shift toward video-based content across over-the-top (OTT) space and the need for reducing authentication & identification costs. However, security and privacy issues with new advanced technologies would limit the market growth.
Health and wellness to grow at a higher CAGR during the forecast period
Based on end-user, the influencer marketing platform market is divided into fashion & lifestyle, agencies & public relations, retail & consumer goods, health & wellness, banking & financial institutes, travel & tourism and others. The influencer marketing platform market has a sustainable future in the healthcare sector as efforts are being made to spread awareness of lifestyle & wellness programs and medical care. The end-users are benefited in various ways through influencer marketing as they understand about the numerous products which help them identifying authentic products and services. Influencer marketing solutions are an effective marketing tool, which aid various hospitals and health providers in increasing patient engagement, branding, and professional reputation building.
Large enterprises to hold a higher market share during the forecast period
Organizations have been gradually recognizing the importance of influencer marketing platform software and have started deploying them as per their needs and available resources. Conventional marketing and advertisement techniques are not sufficient in the age of social media. These techniques don’t create much impact over the customers and results in wastage of the money and efforts. Wherein, influencer marketing technique targets the people who pursue hobbies and interest in the same area that enables marketers to identify their targeted prospectus and build a relationship with them through social media personalities.
Influencer marketing platform market in Asia Pacific (APAC) to grow at the highest CAGR during the forecast period
The high growth in the APAC market is attributed to the significant growth potential, increasing social media adoption, and rising digitalization with an increasing need to remain globally competitive. Furthermore, the inclination of APAC countries toward emerging technologies such as Artificial Intelligence (AI) is also expected to fuel the growth of the influencer marketing platform market. However, the lack of technological awareness, privacy issues, and limited technical expertise in advanced technologies remain significant hurdles in the influencer marketing platform adoption across the region. The cloud-based influencer marketing platforms present an optimal solution for these countries by minimizing integration complexities and installation costs.
In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the influencer marketing platform market.
 By Company – Tier 1–10%, Tier 2–25%, and Tier 3–65%
 By Designation – C-Level–25%, Director Level–50%, and Others–25%
 By Region – North America–40%, Europe–30%, and APAC–20%, RoW – 10%
The influencer marketing platform market comprises major solution providers such as IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India). The study includes an in-depth competitive analysis of these key players in the influencer marketing platform market with their company profiles, recent developments, and key market strategies.
Research Coverage
The influencer marketing platform market revenue is classified primarily into revenues from solution and services. Solution revenue is associated with the platform, tools, marketplaces, and SaaS offerings while services’ revenue is associated with deployment and integration, support and maintenance, and consulting services. The market is also segmented based on application, organization size, end user, and region.
Key benefits of the report
The report would help the market leaders/new entrants in the market with the information on the closest approximations of the revenue numbers for the overall influencer marketing platform market and the subsegments. The report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.3.2 REGIONS COVERED 16
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primaries 19
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 21
2.4 MARKET FORECAST 22
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 23
2.5.1 VENDOR INCLUSION CRITERIA 23
2.6 ASSUMPTIONS FOR THE STUDY 24
2.7 LIMITATIONS OF THE STUDY 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE INFLUENCER MARKETING
PLATFORM MARKET 30
4.2 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION (2019-2024) 30
4.3 INFLUENCER MARKETING PLATFORM MARKET: MARKET SHARE ACROSS REGIONS 31
5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Customers’ shift toward video-based content across the OTT space 33
5.2.1.2 Increase in adoption of ad-blocking software 33

5.2.2 RESTRAINTS 33
5.2.2.1 Lack of capabilities to measure campaign effectiveness 33
5.2.3 OPPORTUNITIES 34
5.2.3.1 Influencer marketing platform to gain customer trust and create new brand image 34
5.2.3.2 Influencer marketing to increase demand for big data analytics, AI, and ML 34
5.2.4 CHALLENGES 34
5.2.4.1 Increase in the number of fake followers 34
5.2.5 INFLUENCER MARKETING PLATFORM MARKET: USE CASES 35
5.2.5.1 To regain attention from target consumers with the influencer marketing platform from Traackr 35
5.2.5.2 To boost sales on Father’s Day through influencers 35
5.2.5.3 To conduct a campaign for promoting Britain’s economical tourism across Europe through influencers 36
5.2.6 REGULATORY IMPLICATIONS 36
5.2.7 FEDERAL TRADE COMMISSION 36
5.2.8 GENERAL DATA PROTECTION REGULATION 37
5.2.9 GOVERNANCE, RISK, AND COMPLIANCE STANDARDS 37
5.2.10 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH 37
5.2.11 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 37
6 INFLUENCER MARKETING PLATFORM MARKET, BY COMPONENT 38
6.1 INTRODUCTION 39
6.2 SOLUTIONS 40
6.2.1 INCREASING NEED TO IDENTIFY RIGHT INFLUENCERS TO DRIVE THE MARKET GROWTH 40
6.3 SERVICES 41
6.3.1.1 Consulting 42
6.3.1.1.1 Need for enhanced strategic outlook, improved performance efficiencies, and business transformation to drive the consulting services 42
6.3.1.2 Deployment and integration 43
6.3.1.2.1 Rise in the adoption of influencer marketing platform solutions with inherent need to align the solution to the client environment to drive the deployment and integration services 43
6.3.1.3 Support and maintenance 44
6.3.1.3.1 Complexity of operations and the need for regular assistance during the software lifecycle to foster the growth of support and maintenance services 44

7 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION 45
7.1 INTRODUCTION 46
7.2 SEARCH AND DISCOVERY 47
7.2.1 NEED OF IDENTIFYING POTENTIAL INFLUENCERS FOR MARKETING CAMPAIGNS 47
7.3 CAMPAIGN MANAGEMENT 48
7.3.1 GROWING NEED FOR BUILDING CUSTOMER COMMUNICATION TO DRIVE THE CAMPAIGN MANAGEMENT 48
7.4 INFLUENCER RELATIONSHIP MANAGEMENT 49
7.4.1 TO BUILD LONG-TERM RELATIONSHIP WITH INFLUENCERS TO ENHANCE BRAND TRUST AMONG CUSTOMERS 49
7.5 ANALYTICS AND REPORTING 50
7.5.1 INCREASING DATA ACROSS SOCIAL MEDIA TO DRIVE THE GROWTH OF ANALYTICS AND REPORTING 50
7.6 COMPLIANCE MANAGEMENT AND FRAUD DETECTION 51
7.6.1 NEED FOR REDUCING FRAUDULENT ACTIVITIES TO DRIVE THE GROWTH 51
7.7 OTHERS 52
8 INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE 53
8.1 INTRODUCTION 54
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 55
8.2.1 INCREASING COMPETITION AMONG LARGE ENTERPRISES TO ACQUIRE LARGE NUMBER OF CUSTOMER BASE TO FOSTER THE GROWTH OF INFLUENCER MARKETING 55
8.3 LARGE ENTERPRISES 56
8.3.1 INCREASING ADOPTION OF ADVANCED TECHNOLOGIES TO DRIVE THE ADOPTION OF INFLUENCER MARKETING PLATFORM IN LARGE ENTERPRISES 56
9 INFLUENCER MARKETING PLATFORM MARKET, BY END USER 57
9.1 INTRODUCTION 58
9.2 FASHION AND LIFESTYLE 59
9.2.1 NEED FOR HIGHER CUSTOMER ENGAGEMENT AND ENHANCED BRAND RECOGNITION TO DRIVE THE GROWTH OF THE MARKET FOR FASHION AND LIFESTYLE 59
9.3 AGENCIES AND PUBLIC RELATIONS 60
9.3.1 NEED FOR COMPREHENSIVE SOCIAL MEDIA MARKETING SOLUTION DRIVING THE ADOPTION OF INFLUENCER MARKETING PLATFORM AMONG AGENCIES AND PR 60
9.4 RETAIL AND CONSUMER GOODS 61
9.4.1 INCREASING COMPETITION AMONG RETAILERS TO DRIVE THE ADOPTION 61
9.5 HEALTH AND WELLNESS 62
9.5.1 TO SPREAD AWARENESS AND PROMOTE LIFESTYLE WELLNESS PROGRAMS 62
9.6 ADTECH 63
9.6.1 INCREASING NEED OF IDENTIFYING BUYER’S PREFERENCES TO DRIVE THE GROWTH 63
9.7 BANKING AND FINANE 64
9.7.1 NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE ADOPTION OF INFLUENCER MARKETING PLATFORMS 64
9.8 TRAVEL AND TOURISM 65
9.8.1 INCREASING DISCUSSION ON TRAVEL LOCATIONS ACROSS SOCIAL MEDIA TO DRIVE THE ADOPTION OF INFLUENCER MARKETING PLATFORM 65
9.9 OTHERS 66
10 INFLUENCER MARKETING PLATFORM MARKET, BY REGION 67
10.1 INTRODUCTION 68
10.2 NORTH AMERICA 69
10.2.1 UNITED STATES 73
10.2.1.1 Rapid growth of technologies and infrastructures to increase the adoption of influencer marketing platform solutions in the US 73
10.2.2 CANADA 73
10.2.2.1 Increasing adoption of AI technology among banking and retail industry to drive the adoption of influencer marketing platforms in Canada 73
10.3 EUROPE 74
10.3.1 UNITED KINGDOM 77
10.3.1.1 Increasing adherence of compliance policies among influencer marketing solution providers to boost adoption of influencer marketing solutions in the UK 77
10.3.2 FRANCE 77
10.3.2.1 Increasing use of fashion and lifestyle products to create potential market for influencer marketing platform in France 77
10.3.3 GERMANY 77
10.3.3.1 Rising use of online content to drive the market growth in Germany 77
10.3.4 REST OF EUROPE 77
10.4 ASIA PACIFIC 78
10.4.1 CHINA 82
10.4.1.1 Demand for online shopping to surge the adoption of influencer marketing platforms in China 82
10.4.2 INDIA 82
10.4.2.1 Companies from other region expanding and collaborating with Indian brands to grow their business in India 82
10.4.3 AUSTRALIA AND NEW ZEALAND 82
10.4.3.1 Growing focus of influencer marketing platform solution providers in ANZ to drive market growth 82
10.4.4 REST OF ASIA PACIFIC 82

10.5 LATIN AMERICA 83
10.5.1 BRAZIL 85
10.5.1.1 Emerging startups in Brazil to drive growth of influencer marketing platform market 85
10.5.2 MEXICO 86
10.5.2.1 Increasing use of new technologies to secure financial and personal data to create demand for influencer marketing platform solutions in Mexico 86
10.5.3 REST OF LATIN AMERICA 86
10.6 MIDDLE EAST AND AFRICA 86
10.6.1 SOUTH AFRICA 88
10.6.1.1 Increasing research and development activities to increase the need for influencer marketing platform technology among retailers 88
10.6.2 MIDDLE EAST 89
10.6.2.1 increasing internet connections and social media users to trigger the growth of the influencer marketing platform market in the Middle East 89
11 COMPETITIVE LANDSCAPE 90
11.1 COMPETITIVE LEADERSHIP MAPPING 90
11.1.1 PROGRESSIVE COMPANIES 90
11.1.2 RESPONSIVE COMPANIES 90
11.1.3 DYNAMIC COMPANIES 90
11.1.4 STARTING BLOCKS 90
11.2 STRENGTH OF PRODUCT PORTFOLIO 92
11.3 BUSINESS STRATEGY EXCELLENCE 93
12 COMPANY PROFILES 94
12.1 INTRODUCTION 94
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*
12.2 IZEA 95
12.3 HYPR 98
12.4 TRAACKR 100
12.5 INFLUENCERDB 102
12.6 LAUNCHMETRICS 105
12.7 JULIUS 107
12.8 KLEAR 108
12.9 UPFLUENCE 109
12.10 ASPIREIQ 111
12.11 MAVRCK 112
12.12 ONALYTICA 113
12.13 LUMANU 113
12.14 LEFTY 113
12.15 LINQIA 114
12.16 SOCIAL BEAT 114
*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
13 APPENDIX 115
13.1 DISCUSSION GUIDE 115
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 118
13.3 AVAILABLE CUSTOMIZATION 120
13.4 RELATED REPORTS 120
13.5 AUTHOR DETAILS 121

LIST OF TABLES

TABLE 1 FACTOR ANALYSIS 22
TABLE 2 EVALUATION CRITERIA 23
TABLE 3 INFLUENCER MARKETING PLATFORM MARKET SIZE AND GROWTH RATE,
2019–2024 (USD MILLION, Y-O-Y %) 26
TABLE 4 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 39
TABLE 5 SOLUTIONS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 40
TABLE 6 SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 41
TABLE 7 SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 8 CONSULTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 9 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 43
TABLE 10 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 44
TABLE 11 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 46
TABLE 12 SEARCH AND DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 47
TABLE 13 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 48
TABLE 14 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 49
TABLE 15 ANALYTICS AND REPORTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 50
TABLE 16 COMPLIANCE MANAGEMENT AND FRAUD DETECTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 51
TABLE 17 OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 52
TABLE 18 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 54
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 55
TABLE 20 LARGE ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 56
TABLE 21 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER,
2017–2024 (USD MILLION) 58
TABLE 22 FASHION AND LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 59
TABLE 23 AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 60
TABLE 24 RETAIL AND CONSUMER GOODS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 61
TABLE 25 HEALTH AND WELLNESS: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 62
TABLE 26 ADTECH: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 63
TABLE 27 BANKING AND FINANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 64
TABLE 28 TRAVEL AND TOURISM: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 65
TABLE 29 OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 66
TABLE 30 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 69
TABLE 31 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 70
TABLE 32 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 71
TABLE 33 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION) 71
TABLE 34 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 71
TABLE 35 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY END USER, 2017–2024 (USD MILLION) 72
TABLE 36 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION) 72
TABLE 37 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 74
TABLE 38 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 74
TABLE 39 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 75
TABLE 40 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 75
TABLE 41 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017–2024 (USD MILLION) 76
TABLE 42 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 76
TABLE 43 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 79
TABLE 44 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 80
TABLE 45 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION) 80
TABLE 46 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 80
TABLE 47 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2017–2024 (USD MILLION) 81
TABLE 48 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 81
TABLE 49 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 83
TABLE 50 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 83
TABLE 51 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION) 84
TABLE 52 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 84
TABLE 53 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY END USER, 2017–2024 (USD MILLION) 85
TABLE 54 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 85
TABLE 55 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 86
TABLE 56 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 87
TABLE 57 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION) 87
TABLE 58 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 88
TABLE 59 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE,
BY SUB-REGION, 2017–2024 (USD MILLION) 88


LIST OF FIGURES

FIGURE 1 GLOBAL INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN 18
FIGURE 2 INFLUENCER MARKETING PLATFORM MARKET: MARKET ESTIMATION AND FORECAST METHODOLOGY 22
FIGURE 3 INFLUENCER MARKETING PLATFORM MARKET OVERVIEW 27
FIGURE 4 HIGHEST GROWTH SEGMENTS IN THE INFLUENCER MARKETING PLATFORM MARKET 28
FIGURE 5 INFLUENCER MARKETING PLATFORM MARKET, BY COMPONENT (2019 VS. 2024) 29
FIGURE 6 INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE
(2019–2024) 29
FIGURE 7 INCREASING DEMAND FOR ROBUST INFLUENCER SEARCH AND DISCOVERY TOOLS ACROSS FASHION AND LIFESTYLE INDUSTRY TO DRIVE THE INFLUENCER MARKETING PLATFORM MARKET 30
FIGURE 8 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION (2019–2024) 30
FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 31
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: INFLUENCER MARKETING PLATFORM MARKET 32
FIGURE 11 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 39
FIGURE 12 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 41
FIGURE 13 INFLUENCER RELATIONSHIP MANAGEMENT APPLICATION TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 14 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 54
FIGURE 15 HEALTH AND WELLNESS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 58
FIGURE 16 ASIA PACIFIC TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 68
FIGURE 17 NORTH AMERICA: MARKET SNAPSHOT 70
FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 79
FIGURE 19 INFLUENCER MARKETING PLATFORM MARKET, COMPETITIVE LEADERSHIP MAPPING, 2019 91
FIGURE 20 IZEA: COMPANY SNAPSHOT 95
FIGURE 21 IZEA: SWOT ANALYSIS 97
FIGURE 22 HYPR: SWOT ANALYSIS 99
FIGURE 23 TRAACKR: SWOT ANALYSIS 101
FIGURE 24 SWOT ANALYSIS: INFLUERNCERDB 103
FIGURE 25 LAUNCHMETRICS: SWOT ANALYSIS 106


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[インフルエンサーマーケティングプラットフォームの世界市場予測(~2024年)] ( Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024 / TC 7191) についてEメールでお問い合わせ


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