Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024

コネクテッドトイの世界市場予測(~2024年):スマートフォン接続型トイ、アプリケーション接続型ドローン、コンソール接続型トイ、タブレット接続型トイ

◆タイトル:Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024
◆商品コード:TC 7183
◆調査・発行会社:MarketsandMarkets
◆発行日:2019年6月28日
◆ページ数:81
◆レポート形式:PDF / 英語
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:通信・情報技術
◆販売価格オプション(消費税別)
Single User(1名様閲覧)USD5,650 ⇒換算¥615,850見積依頼/購入/質問フォーム
Multi User (Five User)USD6,650 ⇒換算¥724,850見積依頼/購入/質問フォーム
Corporate License (全社内共有可)USD8,150 ⇒換算¥888,350見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※商品の納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。(振込先:三菱東京UFJ銀行/京橋支店/H&Iグローバルリサーチ株式会社)
※上記の日本語題名はH&Iグローバルリサーチが翻訳したものです。英語版原本には日本語表記はありません。
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※ご購入後、レポートに記載の英語表現や単語の意味に関しましては無料でお答えいたします。(但し、対応範囲は弊社で判断)
※弊社H&Iグローバルリサーチ株式会社はMarketsandMarketsの日本における正規販売代理店です。

【レポートの概要】

当調査レポートでは、コネクテッドトイの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、対話デバイス別(スマートフォン接続型トイ、アプリケーション接続型ドローン、コンソール接続型トイ、タブレット接続型トイ)分析、年齢別(2〜5歳、6〜8歳、9〜12歳、および10代)分析、コネクテッドトイの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

Increasing adoption of educational toys among kids to drive the growth of the global connected toys market The global connected toys market is expected to grow from USD 5.7 billion in 2019 to USD 13.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.3% during the forecast period. It is driven by various factors, including the growing adoption of Science, Technology, Engineering, and Mathematics (STEM) toys and widespread and easy availability of connected platforms. However, the high cost of connected toys can hinder the market growth.
Among interactive devices, the app-connected drones segment to grow at the highest CAGR during the forecast period
Traditionally, kids were likely to play with remote control toys that operates with the help of controllers. With the rapid development in technology, smart devices are growing rapidly as they are easy to carry. In the tech-savvy world, children love to play with app-connected drones. For instance, DJI announced the launch of Mavic Air, which is a compact folding drone that combines the best of the Mavic Pro and Spark into one. Mavic Air uses hand gestures and a mobile app to fly.

9–12 years age group to hold the largest market size during the forecast period
9–12 years age group children can understand and learn innovative connected toys, which include advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and speech and voice recognition. Children in the age group of 9–12 years are more likely to play fast-paced games, capable of learning and playing musical instruments, and effectively use tablets. STEM toys for the age group of 9–12 years allow children to solve difficult problem-solving games and therefore help them to enhance their creative thinking skills.
Asia Pacific (APAC) to record the highest growth rate during the forecast period
APAC is expected to hold the highest growth rate during the forecast period, due to the growing economies of countries, such as China, Japan, India, Australia, and New Zealand, and Singapore provides enormous opportunities for connected toys. Moreover, high-tech electronic toys have become increasingly popular in recent years. Interactive, electronic toys with relatively high technology content have emerged as mainstream items. Furthermore, North America is projected to hold the largest market size during the forecast period.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the connected toys market.
• By company type: Tier 1 – 42%, Tier 2 – 38%, and Tier 3 – 20%
• By designation: C-level – 40%, Directors – 35%, and Others – 25%
• By region: North America–35%, Europe–27%, APAC– 23%, and RoW– 15%

Major vendors offering connected toys software and services across the globe include Mattel (US), Hasbro (US), LEGO Group (Denmark), Sphero (US), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K’NEX (US), Konami (Japan), Wonder Workshop (US), PlayFusion (UK), Anki (US), WowWee (Hong Kong), DXTR Labs (Denmark), and Leka (France). The study includes the in-depth competitive analysis of these key players, along with their company profiles, recent developments, and key market strategies, in the connected toys market

Research Coverage
The market study covers the connected toys market across segments. The report aims at estimating the connected toys market size and future growth across segments, namely, interacting devices, age groups, and regions. Furthermore, it also includes an in-depth competitive analysis of the key players in the market, their strengths and weaknesses, recent developments, and key strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers of the overall connected toys market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 MARKET SCOPE 11
1.3.1 MARKET SEGMENTATION 12
1.3.2 REGIONS COVERED 12
1.4 YEARS CONSIDERED FOR THE STUDY 13
1.5 CURRENCY CONSIDERED 13
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.2 PRIMARY DATA 16
2.1.2.1 Breakup of primary profiles 16
2.2 MARKET BREAKUP AND DATA TRIANGULATION 17
2.3 MARKET SIZE ESTIMATION 17
2.3.1 TOP-DOWN APPROACH 18
2.3.2 BOTTOM-UP APPROACH 18
2.4 MARKET FORECAST 19
2.5 ASSUMPTIONS FOR THE STUDY 20
2.6 LIMITATIONS OF THE STUDY 21
3 EXECUTIVE SUMMARY 22
4 PREMIUM INSIGHTS 24
4.1 ATTRACTIVE OPPORTUNITIES IN THE CONNECTED TOYS MARKET 24
4.2 CONNECTED TOYS MARKET, BY INTERACTING DEVICE (2019 VS. 2024) 24
4.3 MARKET INVESTMENT SCENARIO 25
5 MARKET OVERVIEW AND INDUSTRY TRENDS 26
5.1 INTRODUCTION 26
5.2 MARKET DYNAMICS 26
5.2.1 DRIVERS 27
5.2.1.1 Widespread and easy availability of connected platforms 27
5.2.1.2 Increasing adoption of STEM toys 27
5.2.2 RESTRAINTS 27
5.2.2.1 High cost of connected toys 27
5.2.3 OPPORTUNITIES 27
5.2.3.1 Increasing awareness of internet and technology 27
5.2.3.2 Increasing R&D spending on robots and toys 27
5.2.4 CHALLENGES 28
5.2.4.1 Negative effects on children’s development 28
5.2.4.2 Heightened risks with constant connectivity 28
6 CONNECTED TOYS MARKET, BY INTERACTING DEVICE 29
6.1 INTRODUCTION 30
6.2 SMARTPHONE-CONNECTED TOYS 31
6.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE THE GROWTH OF SMARTPHONE-CONNECTED TOYS 31
6.3 APP-CONNECTED DRONES 32
6.3.1 SENSORS, LATEST SOFTWARE AND AI ADVANCEMENTS TO DRIVE THE GROWTH OF OVERALL APP-CONNECTED DRONES MARKET 32
6.4 CONSOLE-CONNECTED TOYS 33
6.4.1 NEW GAME PLATFORMS AND A PLETHORA OF NEW VIDEO GAMES TO DRIVE THE OVERALL GROWTH OF CONSOLE-CONNECTED TOYS 33
6.5 TABLET-CONNECTED TOYS 34
6.5.1 CUSTOMIZED FEATURES AND DAILY LEARNING EXERCISES FOR KIDS TO DRIVE THE OVERALL GROWTH OF TABLET-CONNECTED TOYS MARKET 34
7 CONNECTED TOYS MARKET, BY AGE GROUP 35
7.1 INTRODUCTION 36
7.2 2–5 YEARS 37
7.2.1 CURIOSITY TO LEARN, EXPLORE, AND DISCOVER NEW TOYS TO DRIVE CONNECTED TOYS ADOPTION IN THE AGE GROUP OF 2–5 YEARS 37
7.3 6–8 YEARS 38
7.3.1 INNOVATIVE USE OF TECHNOLOGIES AND CREATIVE IMAGINATION DRIVING THE GROWTH OF CONNECTED TOYS ADOPTION IN 6–8 YEARS AGE GROUP 38
7.4 9–12 YEARS 39
7.4.1 CREATIVE THINKING AND THE ABILITY TO DEMONSTRATE PERSONALITY TO DRIVE THE ADOPTION OF CONNECTED-TOYS AMONG KIDS AGED BETWEEN 9 AND 12 YEARS 39
7.5 TEENAGERS 40
7.5.1 TOYS THAT ENCOURAGE TEAM WORK AND PROBLEM-SOLVING SKILLS TO DRIVE THE GROWTH OF CONNECTED TOYS MARKET FOR TEENAGERS 40

8 CONNECTED TOYS MARKET, BY REGION 41
8.1 INTRODUCTION 42
8.2 NORTH AMERICA 43
8.2.1 INNOVATION AND ABILITY TO INVEST IN ADVANCED TECHNOLOGY TO DRIVE THE ADOPTION OF CONNECTED TOYS MARKET IN NORTH AMERICA 43
8.3 EUROPE 45
8.3.1 LAUNCH OF A SIGNIFICANT FRAMEWORK FOR POLICY DEVELOPMENT AND ADOPTION OF EMERGING TECHNOLOGIES TO BOOST THE ADOPTION OF CONNECTED TOYS IN EUROPE 45
8.4 ASIA PACIFIC 47
8.4.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OPPORTUNITIES FOR CONNECTED TOYS MARKET IN APAC 47
8.5 REST OF THE WORLD 49
9 COMPETITIVE LANDSCAPE 50
9.1 INTRODUCTION 50
9.2 COMPETITIVE SCENARIO 50
9.2.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS 51
9.2.2 ACQUISITIONS 51
9.2.3 PARTNERSHIPS 52
10 COMPANY PROFILES 53
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
10.1 MATTEL 53
10.2 HASBRO 56
10.3 LEGO GROUP 58
10.4 SPHERO 61
10.5 SONY 63
10.6 PLAYMOBIL 65
10.7 BANDAI NAMCO 66
10.8 K’NEX 68
10.9 KONAMI 69
10.10 WONDER WORKSHOP 71
10.11 PLAYFUSION 72
10.12 ANKI 72
10.13 WOWWEE 72
10.14 DXTR LABS 73
10.15 LEKA 73
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

11 APPENDIX 74
11.1 DISCUSSION GUIDE 74
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 77
11.3 AVAILABLE CUSTOMIZATIONS 79
11.4 RELATED REPORTS 79
11.5 AUTHOR DETAILS 80

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 13
TABLE 2 FACTOR ANALYSIS 19
TABLE 3 CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE,
2017–2024 (USD MILLION) 30
TABLE 4 SMARTPHONE –CONNECTED TOYS: CONNECTED TOYS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 31
TABLE 5 APP-CONNECTED DRONES: CONNECTED TOYS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 32
TABLE 6 CONSOLE–CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 33
TABLE 7 TABLET-CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 34
TABLE 8 CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION) 36
TABLE 9 2–5 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 37
TABLE 10 6–8 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 38
TABLE 11 9–12 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 39
TABLE 12 TEENAGERS: CONNECTED TOYS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 40
TABLE 13 CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 14 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION) 44
TABLE 15 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY AGE GROUP,
2017–2024 (USD MILLION) 44
TABLE 16 EUROPE: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE,
2017–2024 (USD MILLION) 45
TABLE 17 EUROPE: CONNECTED TOYS MARKET SIZE, BY AGE GROUP,
2017–2024 (USD MILLION) 46
TABLE 18 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE,
2017–2024 (USD MILLION) 48
TABLE 19 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY AGE GROUP,
2017–2024 (USD MILLION) 48
TABLE 20 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION) 49
TABLE 21 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY AGE GROUP,
2017–2024 (USD MILLION) 49
TABLE 22 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018–2019 51
TABLE 23 ACQUISITIONS, 2018 51
TABLE 24 PARTNERSHIPS, 2018–2019 52


LIST OF FIGURES

FIGURE 1 CONNECTED TOYS MARKET: RESEARCH DESIGN 15
FIGURE 2 CONNECTED TOYS MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 18
FIGURE 3 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 23
FIGURE 4 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 23
FIGURE 5 INCREASING ADOPTION OF STEM TOYS TO DRIVE THE GROWTH OF THE CONNECTED TOYS MARKET DURING THE FORECAST PERIOD 24
FIGURE 6 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 24
FIGURE 7 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT OVER
THE NEXT 5 YEARS 25
FIGURE 8 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET 26
FIGURE 9 APP-CONNECTED DRONES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 10 9–12 YEARS SEGMENT TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 36
FIGURE 11 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 42
FIGURE 12 NORTH AMERICA: MARKET SNAPSHOT 43
FIGURE 13 ASIA PACIFIC: MARKET SNAPSHOT 47
FIGURE 14 KEY DEVELOPMENTS IN THE CONNECTED TOYS MARKET, 2018–2019 50
FIGURE 15 MATTEL: COMPANY SNAPSHOT 53
FIGURE 16 MATTEL: SWOT ANALYSIS 55
FIGURE 17 HASBRO: COMPANY SNAPSHOT 56
FIGURE 18 HASBRO: SWOT ANALYSIS 57
FIGURE 19 LEGO GROUP: COMPANY SNAPSHOT 58
FIGURE 20 LEGO: SWOT ANALYSIS 59
FIGURE 21 SONY: COMPANY SNAPSHOT 63
FIGURE 22 SONY: SWOT ANALYSIS 64
FIGURE 23 BANDAI NAMCO: COMPANY SNAPSHOT 66
FIGURE 24 KONAMI: COMPANY SNAPSHOT 69


★調査レポート[コネクテッドトイの世界市場予測(~2024年):スマートフォン接続型トイ、アプリケーション接続型ドローン、コンソール接続型トイ、タブレット接続型トイ] ( Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024 / TC 7183) 販売に関する免責事項
[コネクテッドトイの世界市場予測(~2024年):スマートフォン接続型トイ、アプリケーション接続型ドローン、コンソール接続型トイ、タブレット接続型トイ] ( Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024 / TC 7183) についてEメールでお問い合わせ


◆H&Iグローバルリサーチ株式会社のお客様(例)◆