TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 17
1.3.2 REGIONS COVERED 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakup of primary profiles 21
2.1.2.2 Key industry insights 22
2.2 MARKET BREAKUP AND DATA TRIANGULATION 23
2.3 MARKET SIZE ESTIMATION 24
2.3.1 TOP-DOWN APPROACH 25
2.3.2 BOTTOM-UP APPROACH 25
2.4 MARKET FORECAST 26
2.5 RESEARCH ASSUMPTIONS 27
2.6 LIMITATIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE GNSS SIMULATORS MARKET 34
4.2 GNSS SIMULATORS MARKET: TOP 3 APPLICATIONS 34
4.3 GNSS SIMULATORS MARKET: BY REGION 35
4.4 GNSS SIMULATORS MARKET IN NORTH AMERICA, BY GNSS RECEIVER AND APPLICATION 35
5 MARKET OVERVIEW AND INDUSTRY TRENDS 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Rapid penetration of consumer IoT 37
5.2.1.2 Growing demand for wearables 37
5.2.2 RESTRAINTS 38
5.2.2.1 Lack of digital infrastructure 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Growing demand for unmanned aerial vehicles (UAVs) 38
5.2.3.2 Advent of software-defined radio (SDR) GNSS simulators 38
5.2.4 CHALLENGES 39
5.2.4.1 Lack of geodetic infrastructure 39
5.2.4.2 Increase in jamming and spoofing attacks 39
5.3 USE CASES 40
5.3.1 INTRODUCTION 40
5.3.1.1 Use case 1 40
5.3.1.2 Use case 2 40
5.3.1.3 Use case 3 41
5.3.1.4 Use case 4 41
5.3.1.5 Use case 5 42
5.4 REGULATORY IMPLICATIONS 43
5.4.1 INTRODUCTION 43
5.4.2 EUROPEAN UNION’S REGULATION NO. 1285/2013 – IMPLEMENTATION AND EXPLOITATION OF EUROPEAN SATELLITE NAVIGATION SYSTEMS 43
5.4.3 EUROPEAN UNION’S REGULATION NO. 2015/758 – ECALL IN-VEHICLE SYSTEM 43
5.4.4 US SPACE-BASED POSITIONING, NAVIGATION, AND TIMING POLICY 44
5.4.5 GDPR 44
5.4.6 ICAO POLICY ON GNSS 44
6 GNSS SIMULATORS MARKET, BY COMPONENT 45
6.1 INTRODUCTION 46
6.2 HARDWARE 47
6.2.1 GNSS SIMULATION HARDWARE ENABLE USERS TO TEST THEIR GNSS EQUIPMENT AND CREATE VIRTUAL TEST SCENARIOS 47
6.3 SOFTWARE 48
6.3.1 GNSS SIMULATION SOFTWARE ENABLE USERS TO TEST THEIR GNSS EQUIPMENT AND CREATE VIRTUAL TEST SCENARIOS 48
6.4 SERVICES 48
6.4.1 PROFESSIONAL SERVICES 49
6.4.1.1 Increase in technicalities in the deployment and implementation of GNSS simulators to drive the demand for professional services 49
6.4.2 MANAGED SERVICES 49
6.4.2.1 Need of organizations to focus on core operations and streamline business processes to drive the demand for managed services 49
7 GNSS SIMULATORS MARKET, BY TYPE 50
7.1 INTRODUCTION 51
7.2 SINGLE CHANNEL 52
7.2.1 INCREASING FOCUS ON R&D BY GOVERNMENT AGENCIES ACROSS THE GLOBE TO DRIVE THE ADOPTION OF SINGLE CHANNEL SIMULATORS 52
7.3 MULTICHANNEL 52
7.3.1 GROWING DEMAND FOR MULTICHANNEL SIMULATORS DUE TO THEIR ABILITY TO SIMULATE MULTIPLE FREQUENCIES IS DRIVING THE GNSS SIMULATORS MARKET 52
8 GNSS SIMULATORS MARKET, BY GNSS RECEIVER 53
8.1 INTRODUCTION 54
8.2 GPS 55
8.2.1 GLOBAL UTILIZATION OF GPS AND ITS WIDE APPLICATIONS TO PAVE THE WAY FOR GPS RECEIVER IN THE GNSS SIMULATORS MARKET 55
8.3 GALILEO 55
8.3.1 INCREASING PARTNERSHIPS WITH COUNTRIES TO BRING THE BENEFITS OF GALILEO RECEIVERS TO NEW APPLICATIONS WOULD BOOST THE DEMAND FOR GALILEO GNSS RECEIVER IN THE COMING YEARS 55
8.4 GLONASS 56
8.4.1 FOCUS ON CONTINUOUS DEVELOPMENT OF GLONASS CAPABILITIES TO ENHANCE ACCESSIBILITY, ACCURACY, AND INTEGRITY OF THE SYSTEM TO BOOST ITS DEMAND 56
8.5 BEIDOU 56
8.5.1 RAPID ADOPTION OF BEIDOU IN DIFFERENT APPLICATION AND THE DEVELOPMENT OF BEIDOU-3 TO FUEL THE GROWTH OF THE BEIDOU GNSS RECEIVERS 56
8.6 OTHERS 57
9 GNSS SIMULATORS MARKET, BY APPLICATION 58
9.1 INTRODUCTION 59
9.2 NAVIGATION 60
9.2.1 NEED FOR VEHICLE, SHIP, AND AIRCRAFT TRACKING TO DRIVE THE ADOPTION OF GNSS SIMULATORS FOR NAVIGATION 60
9.3 MAPPING 60
9.3.1 USES OF GNSS FOR GEOLOGICAL MAPPING AND AERIAL MAPPING TO DRIVE THE ADOPTION OF GNSS SIMULATORS 60
9.4 SURVEYING 61
9.4.1 INCREASING USE OF GNSS DEVICES TO OBTAIN ACCURATE LOCATION INFORMATION IS EXPECTED TO DRIVE THE ADOPTION OF GNSS SIMULATORS IN SURVEYING APPLICATION 61
9.5 LOCATION-BASED SERVICES 61
9.5.1 INCREASING USE OF GNSS POSITIONING FOR NAVIGATION AND MAPPING IS DRIVING THE GNSS SIMULATORS MARKET 61
9.6 VEHICLE ASSISTANCE SYSTEMS 62
9.6.1 GROWING DEMAND FOR AUTOMATIC DRIVING ASSISTANCE TO INCREASE THE NEED FOR GNSS-BASED SYSTEMS 62
9.7 OTHERS 62
10 GNSS SIMULATORS MARKET, BY VERTICAL 63
10.1 INTRODUCTION 64
10.2 MILITARY & DEFENSE 65
10.2.1 INCREASING COMPLEXITY OF ATTACKS THAT DEMANDS PRECISE AND EFFICIENT SURVEILLANCE & NAVIGATION CAPABILITIES IS EXPECTED TO DRIVE THE ADOPTION OF GNSS SIMULATORS IN MILITARY & DEFENSE VERTICAL 65
10.3 AUTOMOTIVE 66
10.3.1 NEED FOR MODERN AUTOMOTIVE CONNECTIVITY SOLUTIONS IN CONNECTED VEHICLES TO DRIVE THE ADOPTION OF GNSS SIMULATORS IN THE AUTOMOTIVE VERTICAL 66
10.4 CONSUMER ELECTRONICS 66
10.4.1 ADVANCEMENTS IN CONSUMER IOT TO DRIVE THE ADOPTION OF GNSS SIMULATORS IN CONSUMER ELECTRONICS VERTICAL 66
10.5 MARINE 67
10.5.1 TECHNOLOGICAL ENHANCEMENTS IN MARINE APPLICATIONS FOR SURVEYING AND NAVIGATION TO DRIVE THE ADOPTION OF GNSS SIMULATORS 67
10.6 AEROSPACE 67
10.6.1 CREATION OF END-TO-END MISSION SCENARIOS IN THE LAB ENABLES COST REDUCTION AND IS DRIVING THE ADOPTION OF GNSS SIMULATORS IN AEROSPACE VERTICAL 67
10.7 OTHERS 68
11 GNSS SIMULATORS MARKET, BY REGION 69
11.1 INTRODUCTION 70
11.2 NORTH AMERICA 72
11.2.1 US 77
11.2.1.1 Advancements in GNSS-enabled consumer IoT devices to fuel the demand for GNSS simulators in the US 77
11.2.2 CANADA 77
11.2.2.1 Government’s focus on geospatial innovation programs and growing demand for UAVs to drive GNSS simulators adoption in Canada 77
11.3 EUROPE 78
11.3.1 GERMANY 82
11.3.1.1 Presence of multiple GNSS simulator vendors and government focus on R&D to drive GNSS simulators adoption in Germany 82
11.3.2 UK 82
11.3.2.1 Government’s focus on innovation and research to fuel the adoption of GNSS Simulators in the UK 82
11.3.3 FRANCE 83
11.3.3.1 Advancements in autonomous cars and the government’s focus on performance-based navigation to drive the GNSS simulators market in France 83
11.3.4 REST OF EUROPE 83
11.4 ASIA PACIFIC 84
11.4.1 CHINA 89
11.4.1.1 Increasing focus on the use of BeiDou Navigation Satellite System to drive the adoption of GNSS simulation solutions in China 89
11.4.2 JAPAN 90
11.4.2.1 Government’s interest in GNSS-based solutions and services to create growth potential for GNSS simulators in Japan 90
11.4.3 SOUTH KOREA 90
11.4.3.1 Government initiatives such as space development plan to create growth potential for GNSS simulators in Japan 90
11.4.4 REST OF ASIA PACIFIC 90
11.5 MIDDLE EAST & AFRICA 91
11.5.1 UAE 95
11.5.1.1 Increasing adoption of geospatial information and technology to boost the demand for GNSS simulation solutions 95
11.5.2 SOUTH AFRICA 95
11.5.2.1 Government initiatives are helping in boosting the GNSS simulators market in the African region 95
11.5.3 REST OF MIDDLE EAST & AFRICA 95
11.6 LATIN AMERICA 95
11.6.1 BRAZIL 99
11.6.1.1 GNSS simulators market in Brazil to witness the highest growth rate in the coming years 99
11.6.2 MEXICO 99
11.6.2.1 Importance of advanced positioning infrastructure helps boost the GNSS simulators market 99
11.6.3 REST OF LATIN AMERICA 100
12 COMPETITIVE LANDSCAPE 101
12.1 COMPETITIVE LEADERSHIP MAPPING 101
12.1.1 VISIONARY LEADERS 101
12.1.2 INNOVATORS 101
12.1.3 DYNAMIC DIFFERENTIATORS 101
12.1.4 EMERGING COMPANIES 101
12.2 STRENGTH OF PRODUCT PORTFOLIO 103
12.3 BUSINESS STRATEGY EXCELLENCE 104
13 COMPANY PROFILES 105
13.1 INTRODUCTION 105
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 SPIRENT COMMUNICATIONS 105
13.3 ROHDE & SCHWARZ 109
13.4 SYNTONY GNSS 112
13.5 OROLIA 113
13.6 CAST NAVIGATION 115
13.7 ACCORD SOFTWARE & SYSTEMS 116
13.8 IFEN 117
13.9 RACELOGIC 118
13.10 TELEORBIT 119
13.11 JACKSON LABS TECHNOLOGIES 119
13.12 IP-SOLUTIONS 119
13.13 HYPER TECH 120
13.14 WORK MICROWAVE 120
13.15 QASCOM 121
13.16 M3SYSTEMS 121
13.17 GALILEO SATELLITE NAVIGATION 122
*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 123
14.1 INDUSTRY EXCERPTS 123
14.2 DISCUSSION GUIDE 124
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 130
14.4 AVAILABLE CUSTOMIZATIONS 132
14.5 RELATED REPORTS 132
14.6 AUTHOR DETAILS 133
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 18
TABLE 2 FACTOR ANALYSIS 26
TABLE 3 GLOBAL GNSS SIMULATORS MARKET SIZE AND GROWTH RATE,
2017–2024 (USD MILLION, Y-O-Y %) 29
TABLE 4 GNSS SIMULATORS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 46
TABLE 5 SERVICES: GNSS SIMULATORS MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 49
TABLE 6 GNSS SIMULATORS MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 51
TABLE 7 GNSS SIMULATORS MARKET SIZE, BY GNSS RECEIVER,
2017–2024 (USD MILLION) 54
TABLE 8 GNSS SIMULATORS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 59
TABLE 9 GNSS SIMULATORS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 64
TABLE 10 MILITARY EXPENDITURE, BY REGION, 2018 (USD BILLION) 65
TABLE 11 GNSS SIMULATORS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 72
TABLE 12 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 74
TABLE 13 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY SERVICES,
2017–2024 (USD MILLION) 74
TABLE 14 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 74
TABLE 15 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY GNSS RECEIVER,
2017–2024 (USD MILLION) 75
TABLE 16 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 75
TABLE 17 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 76
TABLE 18 NORTH AMERICA: GNSS SIMULATORS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 76
TABLE 19 EUROPE: GNSS SIMULATORS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 79
TABLE 20 EUROPE: GNSS SIMULATORS MARKET SIZE, BY SERVICES,
2017–2024 (USD MILLION) 79
TABLE 21 EUROPE: GNSS SIMULATORS MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 79
TABLE 22 EUROPE: GNSS SIMULATORS MARKET SIZE, BY GNSS RECEIVER,
2017–2024 (USD MILLION) 80
TABLE 23 EUROPE: GNSS SIMULATORS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 80
TABLE 24 EUROPE: GNSS SIMULATORS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 81
TABLE 25 EUROPE: GNSS SIMULATORS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 81
TABLE 26 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 86
TABLE 27 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY SERVICES,
2017–2024 (USD MILLION) 87
TABLE 28 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 87
TABLE 29 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY GNSS RECEIVER,
2017–2024 (USD MILLION) 87
TABLE 30 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 88
TABLE 31 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 88
TABLE 32 ASIA PACIFIC: GNSS SIMULATORS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 89
TABLE 33 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 91
TABLE 34 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY SERVICES,
2017–2024 (USD MILLION) 92
TABLE 35 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 92
TABLE 36 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY GNSS RECEIVER, 2017–2024 (USD MILLION) 93
TABLE 37 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 93
TABLE 38 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 94
TABLE 39 MIDDLE EAST & AFRICA: GNSS SIMULATORS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 94
TABLE 40 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 96
TABLE 41 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY SERVICES,
2017–2024 (USD MILLION) 96
TABLE 42 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 97
TABLE 43 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY GNSS RECEIVER,
2017–2024 (USD MILLION) 97
TABLE 44 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 98
TABLE 45 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 98
TABLE 46 LATIN AMERICA: GNSS SIMULATORS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 99
LIST OF FIGURES
FIGURE 1 GNSS SIMULATORS MARKET: RESEARCH DESIGN 20
FIGURE 2 GNSS SIMULATORS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 24
FIGURE 3 GNSS SIMULATORS MARKET SNAPSHOT, BY COMPONENT 30
FIGURE 4 GNSS SIMULATORS MARKET SNAPSHOT, BY TYPE 30
FIGURE 5 GNSS SIMULATORS MARKET SNAPSHOT, BY SERVICE 31
FIGURE 6 GNSS SIMULATORS MARKET SNAPSHOT, BY RECEIVER 31
FIGURE 7 GNSS SIMULATORS MARKET SNAPSHOT, BY APPLICATION 32
FIGURE 8 GNSS SIMULATORS MARKET SNAPSHOT, BY VERTICAL 32
FIGURE 9 GNSS SIMULATORS MARKET SNAPSHOT, BY REGION 33
FIGURE 10 RAPID PENETRATION OF CONSUMER IOT AND GROWING DEMAND FOR WEARABLES TO DRIVE THE GROWTH OF GNSS SIMULATORS MARKET DURING THE FORECAST PERIOD 34
FIGURE 11 LOCATION-BASED SERVICES APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 12 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2019 35
FIGURE 13 GPS RECEIVER AND NAVIGATION APPLICATION TO ACCOUNT FOR THE LARGEST SHARE IN THE GNSS SIMULATORS MARKET IN 2019 35
FIGURE 14 GNSS SIMULATORS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 36
FIGURE 15 GLOBAL WEARABLE DEVICE MARKET REVENUE (2016–2024) 37
FIGURE 16 SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 46
FIGURE 17 CONVENTIONAL GNSS SIMULATOR 47
FIGURE 18 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR AS COMPARED TO PROFESSIONAL SERVICES SEGMENT DURING THE FORECAST PERIOD 48
FIGURE 19 MULTICHANNEL SIMULATORS SEGMENT TO REGISTER A HIGHER CAGR COMPARED TO SINGLE SIMULATORS SEGMENT DURING THE FORECAST PERIOD 51
FIGURE 20 BEIDOU SEGMENT TO REGISTER THE HIGHEST CAGR DURING
THE FORECAST PERIOD 54
FIGURE 21 VEHICLE ASSISTANCE SYSTEMS SEGMENT TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 59
FIGURE 22 AUTOMOTIVE VERTICAL TO WITNESS THE HIGHEST GROWTH DURING
THE FORECAST PERIOD 64
FIGURE 23 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD 70
FIGURE 24 SOUTH KOREA GNSS SIMULATORS MARKET TO REGISTER THE HIGHEST CAGR AMONG ALL COUNTRIES DURING THE FORECAST PERIOD 71
FIGURE 25 ASIA PACIFIC GNSS SIMULATORS MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 71
FIGURE 26 NORTH AMERICA: MARKET SNAPSHOT 73
FIGURE 27 NAVIGATION APPLICATION IS EXPECTED TO CONTINUE ITS DOMINANCE DURING THE FORECAST PERIOD 73
FIGURE 28 VEHICLE ASSISTANCE SYSTEMS APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78
FIGURE 29 ASIA PACIFIC: MARKET SNAPSHOT 85
FIGURE 30 VEHICLE ASSISTANCE SYSTEMS APPLICATION TO GROW AT THE HIGHEST CAGR IN APAC DURING THE FORECAST PERIOD 86
FIGURE 31 VEHICLE ASSISTANCE SYSTEMS VERTICAL TO GROW AT THE HIGHEST CAGR DURING FORECAST PERIOD 91
FIGURE 32 VEHICLE ASSISTANCE SYSTEMS APPLICATION TO GROW AT THE HIGHEST CAGR IN LATIN AMERICA DURING THE FORECAST PERIOD 96
FIGURE 33 GNSS SIMULATORS MARKET (GLOBAL),
COMPETITIVE LEADERSHIP MAPPING, 2018 102
FIGURE 34 SPIRENT COMMUNICATIONS: COMPANY SNAPSHOT 106
FIGURE 35 SPIRENT COMMUNICATIONS: SWOT ANALYSIS 107
FIGURE 36 ROHDE & SCHWARZ: COMPANY SNAPSHOT 109
FIGURE 37 ROHDE & SCHWARZ: SWOT ANALYSIS: 111