TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKET SEGMENTATION 15
1.3.2 REGIONS COVERED 15
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 16
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primaries 20
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 23
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 24
2.6 ASSUMPTIONS FOR THE STUDY 25
2.7 LIMITATIONS OF THE STUDY 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE OPPORTUNITIES IN THE APPLICATION TRANSFORMATION MARKET 28
4.2 GLOBAL APPLICATION TRANSFORMATION MARKET: MARKET SHARE OF TOP 2 SERVICES AND REGIONS 29
4.3 APPLICATION TRANSFORMATION MARKET, BY REGION 29
4.4 APPLICATION TRANSFORMATION MARKET: INVESTMENT SCENARIO 30
5 MARKET OVERVIEW AND INDUSTRY TRENDS 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 31
5.2.1 DRIVERS 32
5.2.1.1 Need for a robust and agile environment to increase scalability and efficiency in the existing business landscape 32
5.2.1.2 High maintenance cost of existing legacy applications 32
5.2.1.3 Leveraging emerging technologies and increasing efficiencies of existing applications 33
5.2.2 RESTRAINTS 33
5.2.2.1 Complexity of legacy systems 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Modernization of legacy systems offering revenue opportunities 33
5.2.3.2 Digital transformation driving application transformation 34
5.2.4 CHALLENGES 34
5.2.4.1 Long planning process and time investment required for application transformation 34
5.3 USE CASES 34
5.3.1 FUJITSU 34
5.3.2 TECH MAHINDRA 35
5.3.3 ATOS 35
5.3.4 MICRO FOCUS 35
5.3.5 HCL 36
5.3.6 UNISYS 36
6 APPLICATION TRANSFORMATION MARKET, BY SERVICE 37
6.1 INTRODUCTION 38
6.2 APPLICATION PORTFOLIO ASSESSMENT 39
6.2.1 APPLICATION PORTFOLIO ASSESSMENT TO PROVIDE IMPORTANT INFORMATION FOR MAKING BETTER DECISION ON APPLICATION TRANSFORMATION STRATEGY 39
6.3 CLOUD APPLICATION MIGRATION 40
6.3.1 INCREASED SCALABILITY AND BUSINESS AGILITY, AND REDUCED CAPITAL AND OPERATING COSTS TO DRIVE THE GROWTH FOR CLOUD APPLICATION MIGRATION SERVICES 40
6.4 APPLICATION REPLATFORMING 41
6.4.1 APPLICATION REPLATFORMING TO GROW AT THE FASTEST RATE AS TRANSFORMING OF APPLICATIONS REQUIRES NEW PLATFORMS 41
6.5 APPLICATION INTEGRATION 42
6.5.1 APPLICATION INTEGRATION NECESSARY FOR ORGANIZATIONS TO OPTIMIZE THEIR IT LANDSCAPES AND GAIN BUSINESS AGILITY 42
6.6 UI MODERNIZATION 43
6.6.1 UI MODERNIZATION SERVICE GIVES A NEW AND BETTER EXPERIENCE TO LEGACY APPLICATIONS 43
6.7 POST MODERNIZATION 44
6.7.1 24/7 ASSISTANCE AND RELEVANT SKILLS TO ADDRESS THE RISK APPLICATION REPLATFORMING TO DRIVE THE GROWTH OF POST MODERNIZATION 44
7 APPLICATION TRANSFORMATION MARKET, BY ORGANIZATION SIZE 45
7.1 INTRODUCTION 46
7.2 SMALL AND MEDIUM-SIZED BUSINESSES 47
7.2.1 HIGH ADOPTION OF LIFT-AND-SHIFT MIGRATION STRATEGY LEADING TO A FASTER GROWTH RATE OF THE SMALL AND MEDIUM-SIZED BUSINESSES SEGMENT 47
7.3 LARGE ENTERPRISES 48
7.3.1 LARGE ENTERPRISES SPENDING SIGNIFICANT AMOUNTS TO MIGRATE THEIR LEGACY APPLICATIONS TO THE CLOUD 48
8 APPLICATION TRANSFORMATION MARKET, BY VERTICAL 49
8.1 INTRODUCTION 50
8.2 RETAIL 51
8.2.1 RETAILERS TO ADOPT INNOVATIVE TECHNOLOGIES FOR INCREASING THEIR VISIBILITY AND PRESENCE IN THE MARKET 51
8.3 IT AND TELECOMMUNICATION 52
8.3.1 NEED FOR TAILORED APPLICATIONS TO DELIVER A HYPER-PERSONALIZED EXPERIENCE IN IT AND TELECOM VERTICAL TO DRIVE THE MARKET GROWTH 52
8.4 HEALTHCARE 53
8.4.1 HEALTHCARE VERTICAL TO UPGRADE AND MIGRATE ITS EXISTING APPLICATIONS TO NEW PLATFORMS AND TECHNOLOGIES 53
8.5 BANKING, FINANCIAL SERVICES, AND INSURANCE 54
8.5.1 BFSI VERTICAL TO ACCELERATE ITS DIGITAL TRANSFORMATION STRATEGY BY IMPLEMENTING NEW TECHNOLOGIES AND TRANSFORMING ITS EXISTING APPLICATIONS 54
8.6 GOVERNMENT 55
8.6.1 GOVERNMENTS TO ADOPT NEW TECHNOLOGIES AND UPGRADE THEIR LEGACY APPLICATIONS BY MIGRATING THEM TO NEW ENVIRONMENTS AND OPEN-SOURCE MIDDLEWARE PLATFORMS 55
8.7 MANUFACTURING 56
8.7.1 MANUFACTURING VERTICAL TO MIGRATE ITS EXISTING APPLICATIONS TO NEW OPEN-SOURCE INFRASTRUCTURE FOR GETTING RID OF VENDOR LOCK-INS, IMPROVING AGILITY, AND BRINGING INNOVATION IN THE ECOSYSTEM 56
8.8 OTHERS 57
9 APPLICATION TRANSFORMATION MARKET, BY REGION 58
9.1 INTRODUCTION 59
9.2 NORTH AMERICA 60
9.2.1 STRONG GOVERNMENT VISION AND HUGE IT SPENDING IN NORTH AMERICA IS DRIVING THE DEMAND OF APPLICATION TRANSFORMATION MARKET 60
9.3 EUROPE 64
9.3.1 STRONG TECHNICAL EXPERTISE AND BIGGER IT BUDGET IS DRIVING THE APPLICATION TRANSFORMATION MARKET IN EUROPE 64
9.4 ASIA PACIFIC 67
9.4.1 APAC GROWING ECONOMIES, AND HIGH TECHNOLOGY PENETRATION IS EXPECTED TO DRIVE THE APPLICATION TRANSFORMATION MARKET 67
9.5 MIDDLE EAST AND AFRICA 70
9.5.1 MEA IS WITNESSING A HIGH TECHNOLOGY ADOPTION AND STRONG INVESTMENTS IN THE ICT SECTOR, WHICH IS EXPECTED TO DRIVE THE APPLICATION TRANSFORMATION MARKET IN FORECAST PERIOD 70
9.6 LATIN AMERICA 72
9.6.1 COMPANIES IN THE REGION ARE TRANSFORMING THEIR LEGACY APPLICATIONS AND IS EXPECTED TO DRIVE THE APPLICATION TRANSFORMATION MARKET IN THE FORECAST PERIOD 72
10 COMPETITIVE LANDSCAPE 75
10.1 OVERVIEW 75
10.2 COMPETITIVE LEADERSHIP MAPPING 75
10.2.1 VISIONARY LEADERS 76
10.2.2 DYNAMIC DIFFERENTIATORS 76
10.2.3 INNOVATORS 76
10.2.4 EMERGING COMPANIES 76
10.3 RANKING OF KEY PLAYERS 78
10.4 COMPETITIVE SCENARIO 78
10.4.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 80
10.4.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 80
10.4.3 MERGERS AND ACQUISITIONS 81
11 COMPANY PROFILES 82
11.1 INTRODUCTION 82
(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 ATOS 82
11.3 TECH MAHINDRA 85
11.4 FUJITSU 88
11.5 HCL 90
11.6 COGNIZANT 93
11.7 PIVOTAL SOFTWARE 95
11.8 ACCENTURE 97
11.9 IBM 99
11.10 TCS 101
11.11 ASYSCO 103
11.12 UNISYS 105
11.13 HEXAWARE 105
11.14 ORACLE 106
11.15 MICRO FOCUS 106
11.16 BELL INTEGRATOR 107
11.17 MACROSOFT 107
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12 APPENDIX 108
12.1 DISCUSSION GUIDE 108
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 111
12.3 AVAILABLE CUSTOMIZATIONS 113
12.4 RELATED REPORTS 113
12.5 AUTHOR DETAILS 114
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 16
TABLE 2 FACTOR ANALYSIS 23
TABLE 3 APPLICATION TRANSFORMATION MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 38
TABLE 4 APPLICATION PORTFOLIO ASSESSMENT: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 39
TABLE 5 CLOUD APPLICATION MIGRATION: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 40
TABLE 6 APPLICATION REPLATFORMING: APPLICATION TRANSFORMATION MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 41
TABLE 7 APPLICATION INTEGRATION: APPLICATION TRANSFORMATION MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 42
TABLE 8 UI MODERNIZATION: APPLICATION TRANSFORMATION MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 43
TABLE 9 POST MODERNIZATION: APPLICATION TRANSFORMATION MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 44
TABLE 10 APPLICATION TRANSFORMATION MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION) 46
TABLE 11 SMALL AND MEDIUM-SIZED BUSINESSES: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 47
TABLE 12 LARGE ENTERPRISES: APPLICATION TRANSFORMATION MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 48
TABLE 13 APPLICATION TRANSFORMATION MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 50
TABLE 14 RETAIL: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 51
TABLE 15 IT AND TELECOMMUNICATION: APPLICATION TRANSFORMATION MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 52
TABLE 16 HEALTHCARE: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 53
TABLE 17 BANKING, FINANCIAL SERVICES, AND INSURANCE: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 54
TABLE 18 GOVERNMENT: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 55
TABLE 19 MANUFACTURING: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 56
TABLE 20 OTHERS: APPLICATION TRANSFORMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 57
TABLE 21 APPLICATION TRANSFORMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 59
TABLE 22 NORTH AMERICA: APPLICATION TRANSFORMATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 61
TABLE 23 NORTH AMERICA: APPLICATION TRANSFORMATION MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 62
TABLE 24 NORTH AMERICA: APPLICATION TRANSFORMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 62
TABLE 25 NORTH AMERICA: APPLICATION TRANSFORMATION MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 63
TABLE 26 EUROPE: APPLICATION TRANSFORMATION MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 64
TABLE 27 EUROPE: APPLICATION TRANSFORMATION MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 65
TABLE 28 EUROPE: APPLICATION TRANSFORMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 65
TABLE 29 EUROPE: APPLICATION TRANSFORMATION MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 66
TABLE 30 ASIA PACIFIC: APPLICATION TRANSFORMATION MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 68
TABLE 31 ASIA PACIFIC: APPLICATION TRANSFORMATION MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 69
TABLE 32 ASIA PACIFIC: APPLICATION TRANSFORMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 69
TABLE 33 ASIA PACIFIC: APPLICATION TRANSFORMATION MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 70
TABLE 34 MIDDLE EAST AND ASIA: APPLICATION TRANSFORMATION MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION) 71
TABLE 35 MIDDLE EAST AND ASIA: APPLICATION TRANSFORMATION MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 71
TABLE 36 MIDDLE EAST AND ASIA: APPLICATION TRANSFORMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 71
TABLE 37 MIDDLE EAST AND ASIA: APPLICATION TRANSFORMATION MARKET SIZE,
BY VERTICAL, 2017–2024 (USD MILLION) 72
TABLE 38 LATIN AMERICA: APPLICATION TRANSFORMATION MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 73
TABLE 39 LATIN AMERICA: APPLICATION TRANSFORMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 73
TABLE 40 LATIN AMERICA: APPLICATION TRANSFORMATION MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 74
TABLE 41 EVALUATION CRITERIA 75
TABLE 42 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2017–2018 80
TABLE 43 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2017–2019 80
TABLE 44 MERGERS AND ACQUISITIONS, 2016–2019 81
LIST OF FIGURES
FIGURE 1 APPLICATION TRANSFORMATION MARKET: RESEARCH DESIGN 18
FIGURE 2 APPLICATION TRANSFORMATION MARKET: TOP-DOWN AND
BOTTOM-UP APPROACHES 22
FIGURE 3 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE 24
FIGURE 4 APPLICATION TRANSFORMATION MARKET, TOP 3 SEGMENTS, 2019 27
FIGURE 5 LARGE ENTERPRISES SEGMENT TO HAVE A HIGHER MARKET SHARE IN 2019 27
FIGURE 6 AGING LEGACY APPLICATION TECHNOLOGIES AND THE AVAILABILITY OF COST-EFFECTIVE CLOUD TECHNOLOGY TO DRIVE THE MARKET GROWTH 28
FIGURE 7 APPLICATION INTEGRATION AND NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARES IN 2019 29
FIGURE 8 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 9 NORTH AMERICA TO EMERGE AS THE BEST MARKET FOR INVESTMENTS OVER THE NEXT 5 YEARS 30
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: APPLICATION TRANSFORMATION MARKET 31
FIGURE 11 CLOUD APPLICATION MIGRATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 38
FIGURE 12 SMALL AND MEDIUM-SIZED BUSINESSES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 13 RETAIL VERTICAL TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 50
FIGURE 14 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 59
FIGURE 15 NORTH AMERICA: MARKET SNAPSHOT 61
FIGURE 16 ASIA PACIFIC: MARKET SNAPSHOT 68
FIGURE 17 APPLICATION TRANSFORMATION MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2018 77
FIGURE 18 RANKING OF KEY PLAYERS IN THE APPLICATION
TRANSFORMATION MARKET, 2018 78
FIGURE 19 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE APPLICATION TRANSFORMATION MARKET DURING 2017–2019 79
FIGURE 20 ATOS: COMPANY SNAPSHOT 83
FIGURE 21 TECH MAHINDRA: COMPANY SNAPSHOT 85
FIGURE 22 FUJITSU: COMPANY SNAPSHOT 88
FIGURE 23 HCL: COMPANY SNAPSHOT 90
FIGURE 24 COGNIZANT: COMPANY SNAPSHOT 93
FIGURE 25 PIVOTAL SOFTWARE: COMPANY SNAPSHOT 95
FIGURE 26 ACCENTURE: COMPANY SNAPSHOT 97
FIGURE 27 IBM: COMPANY SNAPSHOT 99
FIGURE 28 TCS: COMPANY SNAPSHOT 101