TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 STUDY OBJECTIVES 14
1.2 DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.4 YEARS CONSIDERED 16
1.5 CURRENCY 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY AND PRIMARY RESEARCH 19
2.1.1.1 Key industry insights 19
2.1.2 SECONDARY DATA 20
2.1.2.1 List of major secondary sources 20
2.1.2.2 Key data from secondary sources 20
2.1.3 PRIMARY DATA 20
2.1.3.1 Breakdown of primaries 21
2.1.3.2 Key data from primary sources 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.1.1 Approach for capturing market size by bottom-up analysis
(demand side) 22
2.2.2 TOP-DOWN APPROACH 23
2.2.2.1 Approach for capturing market size by top-down analysis
(supply side) 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.4 RESEARCH ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 LTE AND 5G BROADCAST MARKET OPPORTUNITIES 30
4.2 LTE AND 5G BROADCAST MARKET IN NORTH AMERICA, BY COUNTRY AND END USE 31
4.3 LTE AND 5G BROADCAST MARKET, BY TECHNOLOGY 32
4.4 LTE AND 5G BROADCAST MARKET, BY END-USE 32
4.5 LTE AND 5G BROADCAST MARKET, BY GEOGRAPHY 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Increasing LTE mobile subscribers and penetration of smartphones 35
5.2.1.2 Growing video traffic and demand for seamless mobile data services 35
5.2.1.3 Need of minimizing network capacity congestion 37
5.2.2 RESTRAINTS 37
5.2.2.1 Reluctance in transiting from the legacy infrastructure 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Need for reliable and high-quality public safety communication systems 37
5.2.3.2 Monetizing network bandwidth through new business models 38
5.2.4 CHALLENGES 38
5.2.4.1 Correct bandwidth allocation for LTE broadcast 38
5.2.4.2 High upfront deployment costs related to the core network and radio network 38
5.2.4.3 Lack of skilled workforce 39
5.3 ARCHITECTURE OF LTE BROADCAST/EMBMS DEPLOYMENT IN THE LTE NETWORK 39
5.4 LTE BROADCAST ALLIANCE 40
5.4.1 ADVANTAGES OF LTE AND 5G BROADCASTING 40
6 LTE BROADCAST AND 5G BROADCAST MARKET, BY TECHNOLOGY 41
6.1 INTRODUCTION 42
6.2 LTE BROADCAST 43
6.2.1 LTE BROADCAST RESULTS IN SUBSTANTIAL REDUCTION IN THE AMOUNT OF NETWORK RESOURCE USED TO DELIVER THE CONTENT 43
6.3 5G BROADCAST 44
6.3.1 5G BROADCAST OFFERS CONSUMERS LIMITLESS MEDIA CONSUMPTION AND IMPROVES MOBILE EXPERIENCE 44
7 LTE BROADCAST AND 5G BROADCAST MARKET, BY END-USE 46
7.1 INTRODUCTION 47
7.2 VIDEO ON DEMAND (VOD) 48
7.2.1 LTE BROADCAST PROVIDES HD QUALITY VIDEOS IRRESPECTIVE OF THE CONGESTED NETWORK. 48
7.3 MOBILE TV 49
7.3.1 LIVE TV STREAMING MAKES USE OF BROADCAST TECHNOLOGY FOR STREAMING OF LIVE TV SUCH AS NEWS PROGRAMS 49
7.4 CONNECTED CARS 51
7.4.1 LTE AND 5G BROADCAST IS CAPABLE OF DELIVERING VOLUMINOUS CONTENT, LIVE TV, AND FILES TO MOVING DEVICES 51
7.5 EMERGENCY ALERTS 52
7.5.1 LTE BROADCAST PROVIDES ADDITIONAL MEANS OF COMMUNICATING VIA MOBILE DATA NETWORK 52
7.6 STADIUMS 53
7.6.1 LTE BROADCAST EFFICIENTLY, OPERATORS NEED TO UPGRADE THE ABILITIES OF THE BASE STATIONS IN STADIUMS 53
7.7 E-NEWSPAPERS AND E-MAGAZINES 55
7.8 FIXED LTE QUADRUPLE PLAY 56
7.9 LAST MILE CONTENT DELIVERY NETWORK (CDN) 57
7.10 RADIO 59
7.11 DATA FEEDS & NOTIFICATIONS 60
7.12 OTHERS 61
8 GEOGRAPHIC ANALYSIS 63
8.1 INTRODUCTION 64
8.2 NORTH AMERICA 66
8.2.1 US 68
8.2.1.1 Number of subscriptions of 5G network are maximum from this region 68
8.2.2 CANADA 68
8.2.2.1 Major national telecommunications companies are testing
LTE broadcast and 5G broadcast in large cities 68
8.2.3 MEXICO 68
8.2.3.1 Mexico took a step toward the launch of 5G in a band that enables high coverage at a relatively low cost 68
8.3 EUROPE 69
8.3.1 GERMANY 71
8.3.1.1 Germany is in the process of moving its free-to-air broadcasting services to DVB-T2 71
8.3.2 UK 71
8.3.2.1 Companies are demonstrating live broadcast with remote production over 5G in the UK 71
8.3.3 FRANCE 71
8.3.3.1 Testing and trialing of 5G network is constantly going on in France 71
8.3.4 REST OF EUROPE (ROE) 72
8.4 ASIA PACIFIC (APAC) 72
8.4.1 CHINA 74
8.4.1.1 China has started upgrading to 5G broadcasting 74
8.4.2 JAPAN 74
8.4.2.1 Japanese operators are using LTE broadcast in connected car applications 74
8.4.3 SOUTH KOREA 74
8.4.3.1 South Korea is amongst the leading countries to launches 5G services 74
8.4.4 INDIA 75
8.4.4.1 India is emerging as one of the technically strong and fast-growing economy 75
8.4.5 REST OF APAC (ROAPAC) 75
8.5 REST OF THE WORLD (ROW) 76
8.5.1 SOUTH AMERICA 77
8.5.2 MIDDLE EAST AND AFRICA 77
9 COMPETITIVE LANDSCAPE 78
9.1 OVERVIEW 78
9.2 MARKET RANKING ANALYSIS: LTE AND 5G BROADCAST MARKET, 2018 79
9.3 COMPETITIVE LEADERSHIP MAPPING, 2018 80
9.3.1 VISIONARY LEADERS 80
9.3.2 DYNAMIC DIFFERENTIATORS 80
9.3.3 INNOVATORS 80
9.3.4 EMERGING COMPANIES 80
9.4 COMPETITIVE SITUATIONS AND TRENDS 82
9.4.1 PRODUCT LAUNCHES AND DEVELOPMENTS 82
9.4.2 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS, AND JOINT VENTURES 83
9.4.3 ACQUISITIONS 83
9.4.4 OTHERS (EXPANSIONS AND INVESTMENTS) 84
10 COMPANY PROFILES 85
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
10.1 KEY PLAYERS 85
10.1.1 QUALCOMM 85
10.1.2 SAMSUNG ELECTRONICS 90
10.1.3 HUAWEI 93
10.1.4 CISCO 97
10.1.5 ZTE 100
10.1.6 ERICSSON 103
10.1.7 NOKIA 107
10.1.8 NEC 111
10.1.9 ENENSYS TECHNOLOGIES 114
10.1.10 EXPWAY 116
10.2 OTHER KEY PLAYERS 118
10.2.1 ATHONET 118
10.2.2 AT&T 119
10.2.3 TELSTRA 119
10.2.4 INTEL 120
10.2.5 KT 121
10.2.6 VERIZON WIRELESS 122
10.2.7 KDDI 123
10.2.8 SK TELECOM 124
10.2.9 T-MOBILE 125
10.2.10 NETGEAR 125
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
11 APPENDIX 126
11.1 INSIGHTS OF INDUSTRY EXPERTS 126
11.2 DISCUSSION GUIDE 127
11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 129
11.4 AVAILABLE CUSTOMIZATIONS 131
11.5 RELATED REPORTS 131
11.6 AUTHOR DETAILS 132
TABLE 1 LTE AND 5G BROADCAST MARKET, BY TECHNOLOGY, 2015–2024 (USD MILLION) 42
TABLE 2 LTE BROADCAST MARKET, BY END-USE, 2015–2024 (USD MILLION) 44
TABLE 3 5G BROADCAST MARKET, BY END USE, 2015–2024 (USD MILLION) 45
TABLE 4 LTE AND 5G BROADCAST MARKET, BY END USE, 2015–2024 (USD MILLION) 47
TABLE 5 VIDEO ON DEMAND LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 48
TABLE 6 VIDEO ON DEMAND 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 49
TABLE 7 MOBILE TV LTE BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 50
TABLE 8 MOBILE TV 5G BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 50
TABLE 9 CONNECTED CARS LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 51
TABLE 10 CONNECTED CARS 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 51
TABLE 11 EMERGENCY ALERTS LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 53
TABLE 12 EMERGENCY ALERTS 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 53
TABLE 13 STADIUMS LTE BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 54
TABLE 14 STADIUMS 5G BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 54
TABLE 15 E-NEWSPAPERS AND E-MAGAZINES LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 55
TABLE 16 E-NEWSPAPERS AND E-MAGAZINES 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 56
TABLE 17 FIXED LTE QUADRUPLE PLAY LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 56
TABLE 18 FIXED LTE QUADRUPLE PLAY 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 57
TABLE 19 LAST MILE CDN BROADCAST LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 58
TABLE 20 LAST MILE CDN BROADCAST 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 58
TABLE 21 RADIO LTE BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 59
TABLE 22 RADIO 5G BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 59
TABLE 23 DATA FEEDS & NOTIFICATIONS LTE BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 60
TABLE 24 DATA FEEDS & NOTIFICATIONS 5G BROADCAST MARKET, BY REGION,
2015–2024 (USD MILLION) 61
TABLE 25 OTHER LTE BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 61
TABLE 26 OTHER 5G BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 62
TABLE 27 LTE AND 5G BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 64
TABLE 28 NORTH AMERICAN LTE AND 5G BROADCAST MARKET, BY TECHNOLOGY,
2015–2024 (USD MILLION) 67
TABLE 29 NORTH AMERICAN LTE BROADCAST MARKET, BY COUNTRY,
2015–2024 (USD MILLION) 67
TABLE 30 NORTH AMERICAN 5G-BROADCAST MARKET, BY COUNTRY,
2015–2024 (USD MILLION) 67
TABLE 31 EUROPEAN LTE AND 5G BROADCAST MARKET, BY TECHNOLOGY,
2015–2024 (USD MILLION) 70
TABLE 32 EUROPE LTE BROADCAST MARKET, BY COUNTRY, 2015–2024 (USD MILLION) 70
TABLE 33 EUROPE LTE BROADCAST MARKET, BY COUNTRY, 2015–2024 (USD MILLION) 70
TABLE 34 APAC LTE AND 5G BROADCAST MARKET, BY TECHNOLOGY,
2015–2024 (USD MILLION) 73
TABLE 35 APAC LTE BROADCAST MARKET, BY COUNTRY, 2015–2024 (USD MILLION) 73
TABLE 36 APAC 5G-BROADCAST MARKET, BY COUNTRY, 2015–2024 (USD MILLION) 73
TABLE 37 ROW LTE AND 5G BROADCAST MARKET, BY TECHNOLOGY,
2015–2024 (USD MILLION) 76
TABLE 38 ROW LTE BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 76
TABLE 39 ROW 5G-BROADCAST MARKET, BY REGION, 2015–2024 (USD MILLION) 76
TABLE 40 RANKING OF THE KEY PLAYERS IN THE LTE AND 5G BROADCAST MARKET, 2018 79
TABLE 41 PRODUCT LAUNCHES AND DEVELOPMENTS, 2016–2018 82
TABLE 42 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS, AND JOINT VENTURES,
2016–2018 83
TABLE 43 ACQUISITIONS, 2016-2018 83
TABLE 44 EXPANSIONS AND INVESTMENTS, 2016-2018 84
LIST OF FIGURES
FIGURE 1 LTE AND 5G BROADCAST MARKET: RESEARCH DESIGN 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 25
FIGURE 5 ASSUMPTIONS FOR RESEARCH STUDY 26
FIGURE 6 5G BROADCAST TECHNOLOGY IS EXPECTED TO HOLD THE LARGEST SHARE OF
LTE AND 5G BROADCAST MARKET DURING THE FORECAST PERIOD 28
FIGURE 7 LTE AND 5G BROADCAST MARKET FOR CONNECTED CARS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 28
FIGURE 8 NORTH AMERICA TO HOLD THE LARGEST SHARE OF LTE AND
5G BROADCAST MARKET IN 2019 29
FIGURE 9 NEED FOR MINIMIZED NETWORK CAPACITY CONGESTION LEADING TO INCREASING DEMAND FOR LTE AND 5G BROADCAST SERVICES 30
FIGURE 10 US TO HOLD THE LARGEST SHARE OF LTE AND 5G BROADCAST
MARKET IN NORTH AMERICA 31
FIGURE 11 5G BROADCAST TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 32
FIGURE 12 VIDEO ON DEMAND IS EXPECTED TO HOLD THE LARGEST SHARE OF
THE MARKET IN 2024 32
FIGURE 13 LTE AND 5G BROADCAST MARKET IN JAPAN EXPECTED TO GROW AT THE
HIGHEST RATE DURING THE FORECAST PERIOD 33
FIGURE 14 INCREASING LTE MOBILE SUBSCRIBERS AND GROWING VIDEO TRAFFIC ARE MAJOR DRIVING FACTORS FOR LTE AND 5G BROADCAST MARKET 34
FIGURE 15 CONSUMER INTERNET TRAFFIC, 2017–2022 36
FIGURE 16 GLOBAL INTERNET TRAFFIC BY DEVICE TYPE 36
FIGURE 17 DEPLOYMENT OF EMBMS IN THE NETWORK 39
FIGURE 18 VIDEO ON DEMAND TO HOLD THE LARGEST SHARE OF THE LTE BROADCAST TECHNOLOGY DURING THE FORECAST PERIOD 43
FIGURE 19 VIDEO ON DEMAND TO HOLD THE LARGEST SHARE OF THE 5G BROADCAST TECHNOLOGY DURING THE FORECAST PERIOD 45
FIGURE 20 VIDEO ON DEMAND TO HOLD THE LARGEST SHARE OF THE LTE AND
5G BROADCAST MARKET DURING THE FORECAST PERIOD 47
FIGURE 21 MOBILE SUBSCRIPTIONS Q3, 2018 (IN MILLION) 50
FIGURE 22 NORTH AMERICA TO HOLD THE LARGEST SIZE OF THE LTE BROADCAST MARKET FOR EMERGENCY ALERTS DURING THE FORECAST PERIOD 52
FIGURE 23 MARKET FOR E-NEWSPAPERS AND E-MAGAZINES IN APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2018 AND 2023 55
FIGURE 24 MARKET IN NORTH AMERICA IS EXPECTED TO DOMINATE THE LAST-MILE CDN END-USE DURING THE FORECAST PERIOD 57
FIGURE 25 MARKET IN APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR FOR
DATA FEEDS & NOTIFICATIONS END-USE BETWEEN 2018 AND 2023 60
FIGURE 26 GEOGRAPHIC SNAPSHOT OF LTE AND 5G BROADCAST MARKET 64
FIGURE 27 NORTH AMERICA : SNAPSHOT OF LTE AND 5G BROADCAST MARKET 66
FIGURE 28 EUROPE: SNAPSHOT OF LTE AND 5G BROADCAST MARKET 69
FIGURE 29 APAC: SNAPSHOT OF LTE AND 5G BROADCAST MARKET 72
FIGURE 30 COMPANIES ADOPTED PRODUCT LAUNCH AND DEVELOPMENT AS THE KEY GROWTH STRATEGIES DURING 2016 TO 2018 78
FIGURE 31 LTE AND 5G BROADCAST MARKET (GLOBAL) COMPETITIVE
LEADERSHIP MAPPING, 2018 81
FIGURE 32 QUALCOMM: COMPANY SNAPSHOT 86
FIGURE 33 SAMSUNG: COMPANY SNAPSHOT 90
FIGURE 34 HUAWEI: COMPANY SNAPSHOT 93
FIGURE 35 CISCO: COMPANY SNAPSHOT 97
FIGURE 36 ZTE: COMPANY SNAPSHOT 100
FIGURE 37 ERICSSON: COMPANY SNAPSHOT 103
FIGURE 38 NOKIA: COMPANY SNAPSHOT 107
FIGURE 39 NEC: COMPANY SNAPSHOT 111
