TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.4 PERIODIZATION CONSIDERED 17
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 21
2.3 DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
2.5 RESEARCH LIMITATIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE PLANT-BASED MEAT MARKET 31
4.2 PLANT-BASED MEAT MARKET, BY REGION, 2019 VS. 2025 32
4.3 PLANT-BASED MEAT MARKET, BY SOURCE, 2019 VS. 2025 33
4.4 ASIA PACIFIC: PLANT-BASED MEAT MARKET, BY SOURCE & COUNTRY 34
4.5 PLANT-BASED MEAT MARKET CAGR, BY COUNTRY 35
5 MARKET OVERVIEW 36
5.1 INTRODUCTION 36
5.2 SUPPLY CHAIN 36
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 Growing vegan and flexitarian population across the world 38
5.3.1.2 Rise in awareness about the awareness of the health benefits of plant-based meat over animal meat 39
5.3.1.3 Growth in government initiatives along with significant investments 41
5.3.1.4 Major food industry pioneer investing and introducing plant-based meat products 42
5.3.2 RESTRAINTS 42
5.3.2.1 Population allergic to plant-based meat sources such as soy and wheat 42
5.3.3 OPPORTUNITIES 43
5.3.3.1 An alternative solution to meet the tremendously growing demand for animal meat products in the future 43
5.3.3.2 Favorable marketing and correct positioning of plant-based meat 43
5.3.4 CHALLENGES 44
5.3.4.1 Perception of taste 44
5.3.4.2 Genetically modified (GM) soybeans 44
6 MARKET DISRUPTIONS 45
6.1 INCREASE IN USAGE OF PEA AS A BASE INGREDIENT FOR PLANT-BASED MEAT PRODUCTS 45
6.2 DEMAND FOR VARIETY IN PLANT-BASED PORK AND FISH PRODUCTS 46
7 PLANT-BASED MEAT MARKET, BY SOURCE 47
7.1 INTRODUCTION 48
7.2 SOY 49
7.2.1 KEY PLAYER IMPOSSIBLE FOODS OFFERING SOY-BASED BURGERS, WITH A ROBUST PRESENCE IN THE US 49
7.3 WHEAT 50
7.3.1 SUITABLE ALTERNATIVE TO CONSUMERS ALLERGIC TO SOY 50
7.4 PEA 51
7.4.1 GROWING INTEREST AMONG PLANT-BASED FOOD MANUFACTURERS IN ITS HEALTH BENEFITS 51
7.5 OTHERS 52
7.5.1 COMPANIES IN EUROPE ARE ADDING NEW INGREDIENTS SUCH AS OATS AND QUINOA IN PLANT-BASED FOODS 52
8 PLANT-BASED MEAT MARKET, BY PRODUCT 53
8.1 INTRODUCTION 54
8.2 BURGER PATTIES 55
8.2.1 IMPOSSIBLE FOODS (US) AND BEYOND MEAT (US) ARE THE TWO LEADING MARKET PLAYERS THAT ARE OFFERING PLANT-BASED BURGERS 55
8.3 SAUSAGES 56
8.3.1 THE GROWING HEALTH AND WELLNESS TRENDS HAVE INCREASED THE POPULARITY OF PLANT-BASED SAUSAGES 56
8.4 STRIPS & NUGGETS 57
8.4.1 GARDEIN PROTEIN INTERNATIONAL (CANADA) AND MORNINGSTAR FARMS (US) ARE SOME OF THE KEY COMPANIES THAT OFFER PLANT-BASED CHICKEN STRIPS 57
8.5 MEATBALLS 58
8.5.1 RISING DEMAND FOR VARIANTS OF PLANT-BASED MEAT PRODUCTS TO DRIVE THE DEMAND FOR MEATBALLS SEGMENT 58
8.6 OTHERS 59
9 PLANT-BASED MEAT MARKET, BY TYPE 60
9.1 INTRODUCTION 61
9.2 PORK 62
9.2.1 NORTH AMERICAN REGION DOMINATED THE PORK SEGMENT FOR PLANT-BASED MEAT MARKET 62
9.3 BEEF 63
9.3.1 SURGING AWARENESS ASSOCIATED WITH CONSUMPTION OF BEEF PROTEIN THROUGH HIGH NUTRITIONAL FOOD IS GAINING IMPORTANCE AMONG CONSUMERS 63
9.4 CHICKEN 64
9.4.1 GROWTH IN POPULARITY OF CHICKEN PRODUCTS TO DRIVE THE DEMAND FOR PLANT-BASED CHICKEN MEAT 64
9.5 FISH 65
9.5.1 RISE IN SALES OF FISH PRODUCTS ENABLING PLANT-BASED PRODUCERS TO OFFER PLANT-BASED FISH PRODUCTS 65
9.6 OTHERS 66
10 PLANT-BASED MEAT MARKET, BY PROCESS 67
10.1 INTRODUCTION 67
10.2 GRINDING 67
10.3 MIXING 67
10.4 BLENDING 67
10.5 FORMING/SHAPING 67
10.6 FREEZING SYSTEMS 68
10.7 STORAGE 68
11 PLANT-BASED MEAT MARKET, BY REGION 69
11.1 INTRODUCTION 70
11.2 NORTH AMERICA 72
11.2.1 US 74
11.2.1.1 Presence of key players operating in the plant-based meat market, with a wide distribution network across the country 74
11.2.2 CANADA 75
11.2.2.1 Export of pork and other meat products enabling the domestic slaughter 75
11.2.3 MEXICO 77
11.2.3.1 Increasing demand for meat and pork products in the country 77
11.3 EUROPE 78
11.3.1 GERMANY 81
11.3.1.1 Exponentially growing trend of veganism to drive the German market in the coming years 81
11.3.2 UK 82
11.3.2.1 Increasing flexitarian population as well as rising awareness about the health and environmental concerns to drive the market 82
11.3.3 FRANCE 84
11.3.3.1 Health concerns surrounding the consumption of animal meat to drive the demand for plant-based meat 84
11.3.4 SPAIN 85
11.3.4.1 Innovative product offerings by leading players, and plant-based meat startups to drive the market in future 85
11.3.5 ITALY 87
11.3.5.1 Rising vegetarian population to drive the market for plant-based meat 87
11.3.6 REST OF EUROPE 88
11.3.6.1 Rising health concerns, environmental concerns, and increasing vegan population to drive the market in future 88
11.4 ASIA PACIFIC 89
11.4.1 CHINA 93
11.4.1.1 Growing acceptance of plant-based meat among Chinese consumers owing to rising inclination towards healthy food products 93
11.4.2 JAPAN 94
11.4.2.1 Rise in number of vegan population to drive the market 94
11.4.3 AUSTRALIA & NEW ZEALAND 95
11.4.3.1 Increasing inclination toward nutritional food to drive the market during the forecast period 95
11.4.4 SINGAPORE 96
11.4.4.1 New product launches by key players operating in global plant-based meat market 96
11.4.5 REST OF ASIA PACIFIC 98
11.4.5.1 Consumers opting for plant-based meat due to the increasing health concerns 98
11.5 REST OF THE WORLD 99
11.5.1 SOUTH AMERICA 101
11.5.1.1 Adoption of an urbanized lifestyle in countries such as Argentina and Brazil leading consumers towards plant-based diet and thereby towards plant based meat 101
11.5.2 MIDDLE EAST & AFRICA 103
11.5.2.1 Rise in number of consumers opting for vegan diet 103
12 COMPETITIVE LANDSCAPE 104
12.1 OVERVIEW 104
12.2 COMPETITIVE LEADERSHIP MAPPING (OVERALL MARKET) 106
12.2.1 TERMINOLOGY/NOMENCLATURE 106
12.2.1.1 Visionary leaders 106
12.2.1.2 Innovators 106
12.2.1.3 Dynamic differentiators 106
12.2.1.4 Emerging companies 106
12.3 RANKING OF KEY PLAYERS, 2018 108
12.3.1 NEW PRODUCT LAUNCHES 109
12.3.2 EXPANSIONS & INVESTMENTS 111
12.3.3 ACQUISITIONS 112
12.3.4 AGREEMENTS & PARTNERSHIPS 112
13 COMPANY PROFILES 113
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
13.1 BEYOND MEAT 113
13.2 IMPOSSIBLE FOOD INC. 116
13.3 MAPLE LEAF FOODS 118
13.4 THE VEGETARIAN BUTCHER 122
13.5 GARDEIN PROTEIN INTERNATIONAL (PINNACLE FOODS) 124
13.6 MORNINGSTAR FARMS 130
13.7 QUORN FOODS 133
13.8 AMY’S KITCHEN 135
13.9 TOFURKY 138
13.10 GOLD&GREEN FOODS LTD. 141
13.11 SUNFED 142
13.12 VBITES FOODS LIMITED 143
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
14 APPENDIX 146
14.1 DISCUSSION GUIDE 146
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 150
14.3 AVAILABLE CUSTOMIZATIONS 152
14.4 RELATED REPORTS 152
14.5 AUTHOR DETAILS 153
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2014–2018 18
TABLE 2 NUTRIENTS PRESENT IN SOURCES OF PLANT-BASED MEAT 40
TABLE 3 TOP UNIVERSITIES FUNDED FOR PLANT-BASED MEAT RESEARCH 41
TABLE 4 PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017–2025 (USD MILLION) 48
TABLE 5 SOY-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD BILLION) 49
TABLE 6 WHEAT-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD BILLION) 50
TABLE 7 PEA-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD BILLION) 51
TABLE 8 OTHER PLANT-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD BILLION) 52
TABLE 9 PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2017–2025 (USD MILLION) 54
TABLE 10 BURGER PATTIES: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 55
TABLE 11 SAUSAGES: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 56
TABLE 12 STRIPS & NUGGETS: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 57
TABLE 13 MEATBALLS: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 58
TABLE 14 OTHERS: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 59
TABLE 15 PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 61
TABLE 16 PORK: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD MILLION) 62
TABLE 17 BEEF: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD MILLION) 63
TABLE 18 CHICKEN: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 64
TABLE 19 FISH: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD MILLION) 65
TABLE 20 OTHERS: PLANT-BASED MEAT MARKET SIZE, BY REGION,
2017–2025 (USD MILLION) 66
TABLE 21 PLANT-BASED MEAT MARKET SIZE, BY REGION, 2017–2025 (USD MILLION) 71
TABLE 22 NORTH AMERICA: PLANT-BASED MEAT MARKET SIZE, BY COUNTRY,
2017–2025 (USD MILLION) 73
TABLE 23 NORTH AMERICA: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 73
TABLE 24 NORTH AMERICA: PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017–2025 (USD MILLION) 74
TABLE 25 US: PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017–2025 (USD MILLION) 74
TABLE 26 US: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 75
TABLE 27 CANADA: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 76
TABLE 28 CANADA: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 76
TABLE 29 MEXICO: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 77
TABLE 30 MEXICO: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 77
TABLE 31 EUROPE: PLANT-BASED MEAT MARKET SIZE, BY COUNTRY,
2017–2025 (USD MILLION) 79
TABLE 32 EUROPE: PLANT-BASED MEAT MARKET SIZE, BY PRODUCT TYPE,
2017–2025 (USD MILLION) 79
TABLE 33 EUROPE: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 80
TABLE 34 EUROPE: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 80
TABLE 35 GERMANY: PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017–2025 (USD MILLION) 81
TABLE 36 GERMANY: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 82
TABLE 37 UK: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 83
TABLE 38 UK: PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017–2025 (USD MILLION) 83
TABLE 39 FRANCE: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 84
TABLE 40 FRANCE: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 85
TABLE 41 SPAIN: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 86
TABLE 42 SPAIN: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 86
TABLE 43 ITALY: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017–2025 (USD MILLION) 87
TABLE 44 ITALY: PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017–2025 (USD MILLION) 87
TABLE 45 REST OF EUROPE: PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017–2025 (USD MILLION) 88
TABLE 46 REST OF EUROPE: PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017–2025 (USD MILLION) 89
TABLE 47 ASIA PACIFIC PLANT-BASED MEAT MARKET SIZE, BY COUNTRY,
2017-2025 (USD MILLION) 91
TABLE 48 ASIA PACIFIC PLANT-BASED MEAT MARKET SIZE, BY PRODUCT TYPE,
2017-2025 (USD MILLION) 91
TABLE 49 ASIA PACIFIC PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017-2025 (USD MILLION) 92
TABLE 50 ASIA PACIFIC PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017-2025 (USD MILLION) 92
TABLE 51 CHINA PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017-2025 (USD MILLION) 93
TABLE 52 CHINA PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017-2025 (USD MILLION) 93
TABLE 53 JAPAN PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017-2025 (USD MILLION) 94
TABLE 54 JAPAN PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017-2025 (USD MILLION) 95
TABLE 55 AUSTRALIA & NEW ZEALAND PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017-2025 (USD MILLION) 95
TABLE 56 AUSTRALIA & NEW ZEALAND PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017-2025 (USD MILLION) 96
TABLE 57 SINGAPORE PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017-2025 (USD MILLION) 97
TABLE 58 SINGAPORE PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017-2025 (USD MILLION) 97
TABLE 59 REST OF ASIA PACIFIC PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017-2025 (USD MILLION) 98
TABLE 60 REST OF ASIA PACIFIC PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017-2025 (USD MILLION) 99
TABLE 61 ROW PLANT-BASED MEAT MARKET SIZE, BY COUNTRY, 2017-2025 (USD MILLION) 99
TABLE 62 ROW PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2017-2025 (USD MILLION) 100
TABLE 63 ROW PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2017-2025 (USD MILLION) 100
TABLE 64 ROW PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2017-2025 (USD MILLION) 101
TABLE 65 SOUTH AMERICA PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017-2025 (USD MILLION) 102
TABLE 66 SOUTH AMERICA PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017-2025 (USD MILLION) 102
TABLE 67 MIDDLE EAST & AFRICA PLANT-BASED MEAT MARKET SIZE, BY TYPE,
2017-2025 (USD MILLION) 103
TABLE 68 MIDDLE EAST & AFRICA PLANT-BASED MEAT MARKET SIZE, BY SOURCE,
2017-2025 (USD MILLION) 103
TABLE 69 NEW PRODUCT LAUNCHES, 2013-2019 109
TABLE 70 EXPANSIONS & INVESTMENTS, 2014- 2019 111
TABLE 71 ACQUISITIONS, 2018 112
TABLE 72 AGREEMENTS & PARTNERSHIPS, 2017 - 2018 112
LIST OF FIGURES
FIGURE 1 PLANT-BASED MEAT MARKET SEGMENTATION 16
FIGURE 2 REGIONAL SEGMENTATION 16
FIGURE 3 PLANT-BASED MEAT MARKET: RESEARCH DESIGN 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 7 DATA TRIANGULATION METHODOLOGY 23
FIGURE 8 US: INVESTMENT IN PLANT-BASED FOOD COMPANIES, 2013–2018 (USD MILLION) 26
FIGURE 9 PLANT-BASED MEAT MARKET SNAPSHOT, 2017–2025 (USD MILLION) 27
FIGURE 10 THE BURGER PATTIES SEGMENT IS PROJECTED TO DOMINATE THE PLANT-BASED MEAT MARKET THROUGH 2025 28
FIGURE 11 THE CHICKEN SEGMENT IS PROJECTED TO DOMINATE THE PLANT-BASED MEAT MARKET THROUGH 2025 28
FIGURE 12 THE SOY SEGMENT IS PROJECTED TO DOMINATE THE PLANT-BASED MEAT MARKET THROUGH 2025 29
FIGURE 13 PLANT-BASED MEAT MARKET SHARE AND GROWTH (VALUE), BY REGION, 2018 30
FIGURE 14 GROWING VEGETARIAN POPULATION TO DRIVE THE PLANT-BASED MEAT MARKET 31
FIGURE 15 NORTH AMERICA TO DOMINATE THE PLANT-BASED MEAT MARKET FROM
2019 TO 2025 32
FIGURE 16 THE SOY SEGMENT IS ESTIMATED TO BE THE LARGEST SEGMENT OF PLANT-BASED MEAT MARKET FROM 2019 TO 2025 33
FIGURE 17 THE SOY SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE ASIA PACIFIC PLANT-BASED MEAT MARKET IN 2018 34
FIGURE 18 US, GERMANY, AND THE UK ARE PROJECTED TO GROW AT THE HIGHEST RATES DURING THE FORECAST PERIOD 35
FIGURE 19 PLANT-BASED MEAT: SUPPLY CHAIN 37
FIGURE 20 MARKET DYNAMICS: PLANT-BASED MEAT 38
FIGURE 21 UK: VEGAN POPULATION, 2014–2018 39
FIGURE 22 GLOBAL MEAT DEMAND, 2005 VS. 2050 (MILLION TON) 43
FIGURE 23 SOY DOMINATED THE MARKET FROM 2019 TO 2025 (USD MILLION) 48
FIGURE 24 PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2019–2025 (USD MILLION) 54
FIGURE 25 THE CHICKEN SEGMENT, BY TYPE, DOMINATED THE MARKET FROM
2019 TO 2025 (USD MILLION) 61
FIGURE 26 THE US HELD THE LARGEST MARKET SHARE IN THE PLANT-BASED MEAT MARKET DURING THE FORECAST PERIOD 70
FIGURE 27 NORTH AMERICA: PLANT-BASED MEAT SNAPSHOT 72
FIGURE 28 EUROPE: PLANT-BASED MEAT MARKET SNAPSHOT 78
FIGURE 29 ASIA PACIFIC: MARKET SNAPSHOT 90
FIGURE 30 KEY DEVELOPMENTS OF THE LEADING PLAYERS IN THE PLANT-BASED MEAT MARKET, 2014–2018 105
FIGURE 31 GLOBAL PLANT-BASED MEAT MARKET COMPETITIVE LEADERSHIP MAPPING, 2018 107
FIGURE 32 BEYOND MEAT DOMINATED THE PLANT-BASED MEAT MARKET IN 2018 108
FIGURE 33 BEYOND MEAT: SWOT ANALYSIS 114
FIGURE 34 IMPOSSIBLE FOODS INC.: SWOT ANALYSIS 117
FIGURE 35 MAPLE LEAF FOODS: COMPANY SNAPSHOT 118
FIGURE 36 MAPLE LEAF FOODS.: SWOT ANALYSIS 121
FIGURE 37 THE VEGETARIAN BUTCHER: SWOT ANALYSIS 123
FIGURE 38 GARDEIN PROTEIN INTERNATIONAL: SWOT ANALYSIS 129