Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024

マイクロロケーション技術の世界市場予測(~2024年)

◆タイトル:Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024
◆商品コード:SE-7012
◆調査・発行会社:MarketsandMarkets
◆発行日:2019年4月10日
◆ページ数:183
◆レポート形式:PDF / 英語
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【レポートの概要】

マイクロロケーション技術の世界市場は、2019年の141億米ドルから2024年には341億米ドルに達し、この期間中19.4%の年平均成長率で成長すると予測されています。この市場の成長は、さまざまな業界において資産管理の重要性が増していること、位置情報に基づくモバイル広告の利用が増加していること、投資収益率が高いこと、モバイル機器の採用が増加していること、屋内施設においてGPSが非効率であること、そして、小売業・ホスピタリティ産業において独自の顧客体験を提供する必要性があることが考えられます。一方で、セキュリティとプライバシーに関する懸念、および小売業界での電子商取引の増加により、市場の成長は抑制されています。当調査レポートでは、マイクロロケーション技術の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、市場シェア分析、用途別(資産管理、近接マーケティング)分析、技術別(BLE、UWB、Wi-Fi、RFID)分析、提供別分析、産業別(小売・ホスピタリティ、ヘルスケア、工業、輸送、スポーツ)分析、マイクロロケーション技術の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“Micro-location technology market to grow at 19.4% CAGR during 2019–2024”The micro-location technology market is projected to grow from USD 14.1 billion in 2019 to USD 34.1 billion by 2024 at a CAGR of 19.4%. Increasing importance of asset management across different industries; rise in the use of location-based mobile advertisement; high return on investment; growing adoption of mobile devices; inefficiency of GPS in indoor premises; and necessity to deliver unique customer experience in retail and hospitality are driving the growth of the micro-location technology market. However, the concerns regarding security and privacy, and the growing trend of e-commerce in the retail sector is restraining the growth of micro-location technology market.
“Proximity marketing to hold larger share of micro-location technology market during forecast period”
The micro-location technology market based on application has been segmented into asset management and proximity marketing. The proximity marketing application is expected to hold a larger share of the market during the forecast period. It is gaining traction among retailers as it enables them to send special offers to their customers when they come within a certain proximity of their outlet. Proximity marketing is the perfect way to target exact audiences, and it is expected to be widely accepted by marketers in the coming years.

“BLE to register highest CAGR in micro-location technology market for proximity marketing during forecast period”
BLE is expected to register the highest CAGR in the micro-location technology market for proximity marketing during the forecast period. High growth of this technology is attributed to the high use of BLE-based solutions in multi-channel marketing and product distribution in the retail sector. BLE offers similar communication as Classic Bluetooth, with the added advantage of low power consumption, low cost, and small size. BLE, which is considered as the future of consumer engagement in retail, has great implications in IoT as it seamlessly connects with gateways and other wireless devices, smartphones, and tablets acting as an Internet gateway.

“Healthcare to hold largest share in micro-location technology market for asset management during forecast period”
The largest market share of the healthcare vertical is attributed to the early adoption of RTLS for a wide range of applications in this sector, especially in the US. Safety of patients, and security of electronic health records and valuable assets have also resulted in higher demand for micro-location solutions in healthcare. Micro-location systems not only allow accurate and faster tracking of clinical equipment, patients, and personnel but also provide enhanced infant and patient security.

“North America held largest share of micro-location technology market in 2018”
North America held the largest share of the micro-location technology market in 2018, followed by Europe. The region, being technologically advanced and developed, is a leading the market for cutting-edge technologies that are used in micro-location solutions for asset tracking and proximity marketing applications. It is one of the largest contributors to the micro-location technology market for asset management in healthcare owing to the healthcare revolution in the region. With the increasing adoption of micro-location solutions for various purposes, increasing use of mobile applications and mobile web is the factor leading to high growth of micro-location solutions for proximity marketing in North America
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across several regions. The breakup of the profiles of primary participants has been given below:

• By Company Type: Tier 1 – 10%, Tier 2 – 35%, and Tier 3 – 55%
• By Designation: C-Level Executives – 50%, Directors – 25%, and Others – 25%
• By Region: North America – 45%, Europe – 30%, APAC – 20%, and RoW- 5%
The major players in the micro-location technology market are Cisco Systems (US), Aruba Networks (US), Humatics Corporation (US), Estimote (US), Ruckus Networks (US), Zebra Technologies (US), CenTrak (US), Ubisense (UK), Camco Technologies (Belgium), and Siemens (Germany) are key players in the market. Decawave (Ireland), Apple (US), Google (US), Redpine Signals (US), Visible Assets (US), Gimbal (Mobile Majority) (US), Bluvision (HID Global Corporation) (US), BlueCats (Australia), Sewio Networks (Czech Republic), and Kontakt.io (US).

Research Coverage:
The report defines, describes, and forecasts the micro-location technology market on the basis of application, offering, technology, vertical and geography. It provides detailed information regarding drivers, restraints, opportunities, and challenges, which are the major factors influencing the growth of the micro-location technology market. It also analyzes the competitive growth strategies such as partnerships, collaborations, contracts, joint ventures, acquisitions and expansions, and product launches and developments implemented by key players to grow in the market.

Reasons to Buy Report:
• Illustrative segmentation, analysis, and forecast pertaining to the micro-location technology market based on application, offering, technology, vertical, and geography have been conducted to provide an overall view of the micro-location technology market.
• Major drivers, restraints, opportunities, and challenges for the market have been detailed in this report.
• The report includes a detailed competitive landscape of the key players in the market and their revenues.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 20
1.1 STUDY OBJECTIVES 20
1.2 MARKET DEFINITION 20
1.3 STUDY SCOPE 21
1.3.1 MARKETS COVERED 21
1.3.2 GEOGRAPHIC SCOPE 22
1.3.3 YEARS CONSIDERED 22
1.4 CURRENCY 22
1.5 STAKEHOLDERS 23
2 RESEARCH METHODOLOGY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.2 PRIMARY DATA 26
2.1.2.1 Breakdown of primaries 27
2.1.2.2 Key Industry Insights 27
2.2 MARKET SIZE ESTIMATION 28
2.2.1 BOTTOM-UP APPROACH 28
2.2.2 TOP-DOWN APPROACH 29
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 30
2.4 RESEARCH ASSUMPTIONS 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE OPPORTUNITIES FOR MICRO-LOCATION TECHNOLOGY MARKET 37
4.2 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY TECHNOLOGY 37
4.3 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, BY VERTICAL 38
4.4 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY VERTICAL 38
4.5 MICRO-LOCATION TECHNOLOGY MARKET, BY GEOGRAPHY 39

5 MARKET OVERVIEW 40
5.1 INTRODUCTION 40
5.2 MARKET DYNAMICS 40
5.2.1 DRIVERS 41
5.2.1.1 Inefficiency of GPS in indoor premises 41
5.2.1.2 Growing adoption of mobile devices 41
5.2.1.3 Necessity to deliver unique customer experience in retail and hospitality 42
5.2.1.4 High return on investment 42
5.2.1.5 Rise in use of location-based mobile advertisement 43
5.2.1.6 Increasing importance of asset management across different industries 43
5.2.2 RESTRAINTS 44
5.2.2.1 Concerns regarding security and privacy 44
5.2.2.2 Growing trend of e-commerce in retail sector 44
5.2.3 OPPORTUNITIES 45
5.2.3.1 Focus on Industry 4.0, IoT, and smart manufacturing 45
5.2.3.2 Emergence of new applications, and untapped opportunities in APAC and RoW 46
5.2.3.3 Growing demand for location analytics in robotics 47
5.2.4 CHALLENGES 47
5.2.4.1 Lack of interoperability 47
5.2.4.2 High competition in market 48
5.2.4.3 Providing energy-efficient and high-performance solutions at low cost 49
5.2.4.4 Sophisticated deployment and maintenance requirements 51
6 INDUSTRY TRENDS 52
6.1 INTRODUCTION 52
6.2 VALUE CHAIN ANALYSIS 52
6.2.1 ELECTRONICS AND COMPONENT PROVIDERS 52
6.2.2 CONNECTIVITY TECHNOLOGY DEVELOPERS 53
6.2.3 HARDWARE AND SOFTWARE PROVIDERS 53
6.2.4 SYSTEM INTEGRATION AND SERVICES 53
6.3 KEY TRENDS 53
6.3.1 SMART CITIES AND AUTONOMOUS VEHICLES 53
6.3.2 USE-CASES 55

7 MICRO-LOCATION TECHNOLOGY MARKET, BY APPLICATION 56
7.1 INTRODUCTION 56
7.2 ASSET MANAGEMENT 57
7.2.1 ASSET MANAGEMENT APPLICATION TO GROW AT HIGHER CAGR IN MICRO-LOCATION TECHNOLOGY MARKET DURING FORECAST PERIOD 57
7.3 PROXIMITY MARKETING 57
7.3.1 PROXIMITY MARKETING TO CAPTURE MAJOR SHARE IN MICRO-LOCATION TECHNOLOGY MARKET DURING FORECAST PERIOD 57
8 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT 58
8.1 INTRODUCTION 59
8.2 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY OFFERING 60
8.2.1 HARDWARE 62
8.2.1.1 Tags/badges 62
8.2.1.2 Readers/trackers/access points 63
8.2.1.3 Others 63
8.2.2 SOFTWARE 63
8.2.2.1 UWB to exhibit highest growth in micro-location software market for asset management during forecast period 63
8.2.3 SERVICES 65
8.2.3.1 Services segment to witness highest CAGR in micro-location technology market for asset management during forecast period 65
8.3 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY TECHNOLOGY 66
8.3.1 ULTRA-WIDEBAND (UWB) 67
8.3.1.1 UWB to dominate micro-location technology market for asset management during forecast period 67
8.3.2 ULTRASOUND 69
8.3.2.1 Hardware to occupy major share of ultrasound-based micro-location technology market during forecast period 69
8.3.3 IR 70
8.3.3.1 Hardware to hold major size of IR-based micro-location technology market for asset management by 2024 70
8.3.4 RFID 72
8.3.4.1 Services to exhibit highest CAGR in RFID-based micro-location technology market for asset management during forecast period 72
8.3.5 OTHERS 73
8.3.5.1 Others include major technologies like magnetic, RuBee, ZigBee, and BLE 73
8.4 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY VERTICAL 75
8.4.1 INDUSTRIAL 77
8.4.1.1 North America to hold major share of micro-location technology market for industrial asset management during forecast period 77
8.4.2 HEALTHCARE 79
8.4.2.1 APAC to witness highest CAGR in micro-location technology market for healthcare asset management during forecast period 79
8.4.3 TRANSPORTATION AND LOGISTICS 81
8.4.3.1 UWB to exhibit highest growth in micro-location technology market for transportation and logistics during forecast period 81
8.4.4 RETAIL AND E-COMMERCE 83
8.4.4.1 APAC to exhibit highest CAGR in micro-location technology market for retail and e-commerce asset management during forecast period 83
8.4.5 GOVERNMENT, DEFENSE, AND PUBLIC 85
8.4.5.1 North America to account for major share in micro-location technology market in government, defense, and public segment during forecast period 85
8.4.6 OTHERS 88
8.4.6.1 APAC to grow with highest CAGR in other verticals during forecast period 88
9 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING 90
9.1 INTRODUCTION 91
9.2 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, BY OFFERING 92
9.2.1 HARDWARE 93
9.2.1.1 BLE-based hardware to grow at highest CAGR in micro-location technology market for proximity marketing during forecast period 93
9.2.2 SOFTWARE 94
9.2.2.1 BLE-based software to exhibit highest growth in micro-location technology market for proximity marketing during forecast period 94
9.2.3 SERVICES 95
9.2.3.1 Services segment to grow at the highest CAGR in micro-location technology market for proximity marketing during forecast period 95
9.3 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY 96
9.3.1 BLE 98
9.3.1.1 Software segment to boost BLE-based micro-location technology market for proximity marketing during forecast period 98
9.3.2 WI-FI 99
9.3.2.1 WI-FI-based services to grow with highest CAGR in micro-location technology market for proximity marketing during forecast period 99
9.3.3 OTHERS 100
9.3.3.1 NFC expected to be major technology in other segment during forecast period 100
9.4 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, BY VERTICAL 101
9.4.1 RETAIL AND HOSPITALITY 102
9.4.1.1 BLE to dominate micro-location technology market for proximity marketing in retail and hospitality segment during forecast period 102
9.4.2 SPORTS AND ENTERTAINMENT 104
9.4.2.1 Major adoption of BLE-based micro-location technology solutions is expected in sports and entertainment segment for proximity marketing during forecast period 104

9.4.3 TRANSPORTATION 106
9.4.3.1 APAC to witness highest CAGR in micro-location technology market for proximity marketing in transportation during forecast period 106
9.4.4 HEALTHCARE 107
9.4.4.1 BLE-based micro-location technology solutions for proximity marketing to define healthcare segment during forecast period 107
9.4.5 BFSI 108
9.4.5.1 APAC to witness highest CAGR in micro-location technology market for proximity marketing in BFSI segment during forecast period 108
9.4.6 OTHERS 110
9.4.6.1 Automotive, real estate, and education expected to be major verticals in others segment during forecast period 110
10 GEOGRAPHIC ANALYSIS 112
10.1 INTRODUCTION 112
10.2 NORTH AMERICA 114
10.2.1 US 118
10.2.1.1 US to hold major share of micro-location technology market in North America during the forecast period 118
10.2.2 CANADA 118
10.2.2.1 Canada to grow with highest CAGR in micro-location technology market in North America during forecast period 118
10.2.3 MEXICO 118
10.2.3.1 Development in industrial vertical to create demand for micro-location solutions in Mexico 118
10.3 EUROPE 119
10.3.1 UK 123
10.3.1.1 Healthcare and retail sectors to drive growth of micro-location technology market in UK 123
10.3.2 GERMANY 123
10.3.2.1 High demand for micro-location solutions in automotive and industrial verticals to drive micro-location technology market in Germany 123
10.3.3 FRANCE 123
10.3.3.1 Aerospace, retail, transportation, and automotive sectors to create demand for micro-location solutions in France 123
10.3.4 REST OF EUROPE 124
10.3.4.1 Healthcare sector to contribute major share in micro-location technology market in Rest of Europe 124
10.4 APAC 124
10.4.1 CHINA 128
10.4.1.1 China to witness highest CAGR in micro-location technology market during forecast period 128
10.4.2 JAPAN 128
10.4.2.1 Rapid penetration of micro-location solutions in automotive and healthcare sector to be major growth driver in Japan 128
10.4.3 AUSTRALIA 128
10.4.3.1 Australia to witness rapid growth in market for healthcare and mining industries during forecast period 128
10.4.4 SOUTH KOREA 129
10.4.4.1 Industrial sector to create demand for micro-location solutions in South Korea 129
10.4.5 REST OF APAC 129
10.4.5.1 Growth of industrial manufacturing and healthcare sector to fuel micro-location technology market in Rest of APAC 129
10.5 REST OF THE WORLD 129
10.5.1 MIDDLE EAST 131
10.5.1.1 Oil & gas sectors to drive the growth of micro-location technology market in Middle East 131
10.5.2 AFRICA 131
10.5.2.1 Africa to witness demand for micro-location technology solutions in mining industry 131
10.5.3 SOUTH AMERICA 132
10.5.3.1 South America to witness high growth in micro-location technology market on the back of retail sector 132
11 COMPETITIVE LANDSCAPE 133
11.1 OVERVIEW 133
11.2 RANKING ANALYSIS: MICRO-LOCATION TECHNOLOGY MARKET PLAYERS 134
11.3 COMPETITIVE LEADERSHIP MAPPING 134
11.3.1 VISIONARY LEADERS 135
11.3.2 DYNAMIC DIFFERENTIATORS 135
11.3.3 INNOVATORS 135
11.3.4 EMERGING COMPANIES 135
11.4 STRENGTH OF PRODUCT PORTFOLIO 137
11.5 BUSINESS STRATEGY EXCELLENCE 138
11.6 COMPETITIVE SITUATIONS AND TRENDS: MICRO-LOCATION TECHNOLOGY MARKET 139
11.6.1 PRODUCT LAUNCHES AND DEVELOPMENTS 139
11.6.2 PARTNERSHIPS, COLLABORATIONS, CONTRACTS, & JVS 140
11.6.3 ACQUISITIONS & EXPANSIONS 141
12 COMPANY PROFILES 143
12.1 INTRODUCTION 143
(Business overview, Products offered, Recent developments, MNM view, SWOT analysis)*
12.2 KEY PLAYERS 144
12.2.1 CISCO SYSTEMS 144
12.2.2 ARUBA NETWORKS (HP ENTERPRISE) 147
12.2.3 HUMATICS CORPORATION 150
12.2.4 ESTIMOTE 152
12.2.5 RUCKUS NETWORKS 154
12.2.6 ZEBRA TECHNOLOGIES 156
12.2.7 CENTRAK 160
12.2.8 UBISENSE GROUP 163
12.2.9 CAMCO TECHNOLOGIES 166
12.2.10 SIEMENS (AGILION) 168
12.3 KEY INNOVATORS 170
12.3.1 DECAWAVE 170
12.3.2 APPLE 170
12.3.3 GOOGLE 171
12.3.4 REDPINE SIGNALS 171
12.3.5 VISIBLE ASSETS 172
12.4 OTHER IMPORTANT PLAYERS 173
12.4.1 GIMBAL (MOBILE MAJORITY) 173
12.4.2 BLUVISION (HID GLOBAL CORPORATION) 174
12.4.3 BLUECATS 175
12.4.4 SEWIO NETWORKS 175
12.4.5 KONTAKT.IO, INC. 176
*Business overview, Products offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.
13 APPENDIX 177
13.1 DISCUSSION GUIDE 177
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 179
13.3 AVAILABLE CUSTOMIZATION 181
13.4 RELATED REPORTS 181
13.5 AUTHOR DETAILS 182

LIST OF TABLES

TABLE 1 COMPARISON OF MICRO-LOCATION TAGS/BATCHES BASED ON DIFFERENT TECHNOLOGIES 41
TABLE 2 USE-CASES OF MICRO-LOCATION IN DIFFERENT VERTICALS 55
TABLE 3 MICRO-LOCATION TECHNOLOGY MARKET, BY APPLICATION,
2016—2024 (USD BILLION) 56
TABLE 4 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT,
BY OFFERING, 2016–2024 (USD MILLION) 61
TABLE 5 MICRO-LOCATION HARDWARE MARKET FOR ASSET MANAGEMENT,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 62
TABLE 6 MICRO-LOCATION SOFTWARE MARKET FOR ASSET MANAGEMENT,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 64
TABLE 7 MICRO-LOCATION SERVICES MARKET FOR ASSET MANAGEMENT,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 65
TABLE 8 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 67
TABLE 9 UWB-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY OFFERING, 2016–2024 (USD MILLION) 68
TABLE 10 ULTRASOUND-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY OFFERING, 2016–2024 (USD MILLION) 70
TABLE 11 IR-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT,
BY OFFERING, 2016–2024 (USD MILLION) 71
TABLE 12 RFID-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY OFFERING, 2016–2024 (USD MILLION) 73
TABLE 13 OTHERS-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY OFFERING, 2016–2024 (USD MILLION) 74
TABLE 14 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT,
BY VERTICAL, 2016–2024 (USD MILLION) 76
TABLE 15 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN INDUSTRIAL, BY TECHNOLOGY, 2016–2024 (USD MILLION) 78
TABLE 16 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN INDUSTRIAL, BY REGION, 2016–2024 (USD MILLION) 79
TABLE 17 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN HEALTHCARE, BY TECHNOLOGY, 2016–2024 (USD MILLION) 80
TABLE 18 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN HEALTHCARE, BY REGION, 2016–2024 (USD MILLION) 81
TABLE 19 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN TRANSPORTATION AND LOGISTICS, BY TECHNOLOGY, 2016–2024 (USD MILLION) 82
TABLE 20 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN TRANSPORTATION AND LOGISTICS, BY REGION, 2016–2024 (USD MILLION) 83
TABLE 21 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN RETAIL AND E-COMMERCE, BY TECHNOLOGY, 2016–2024 (USD MILLION) 84
TABLE 22 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN RETAIL AND E-COMMERCE, BY REGION, 2016–2024 (USD MILLION) 85
TABLE 23 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN GOVERNMENT, DEFENSE, AND PUBLIC SECTOR, BY TECHNOLOGY,
2016–2024 (USD MILLION) 86
TABLE 24 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN GOVERNMENT, DEFENSE, AND PUBLIC SECTOR, BY REGION,
2016–2024 (USD MILLION) 87
TABLE 25 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN OTHERS, BY TECHNOLOGY, 2016–2024 (USD MILLION) 88
TABLE 26 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT IN OTHERS, BY REGION, 2016–2024 (USD MILLION) 89
TABLE 27 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY OFFERING, 2016–2024 (USD MILLION) 93
TABLE 28 MICRO-LOCATION HARDWARE MARKET FOR PROXIMITY MARKETING,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 94
TABLE 29 MICRO-LOCATION SOFTWARE MARKET FOR PROXIMITY MARKETING,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 94
TABLE 30 MICRO-LOCATION SERVICES MARKET FOR PROXIMITY MARKETING,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 95
TABLE 31 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 97
TABLE 32 BLE-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, BY OFFERING, 2016–2024 (USD MILLION) 98
TABLE 33 MICRO-LOCATION TECHNOLOGY MARKET FOR WI-FI-BASED PROXIMITY MARKETING, BY OFFERING, 2016–2024 (USD MILLION) 99
TABLE 34 OTHER-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, BY OFFERING, 2016–2024 (USD MILLION) 100
TABLE 35 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY VERTICAL, 2016–2024 (USD MILLION) 102
TABLE 36 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN RETAIL AND HOSPITALITY, BY TECHNOLOGY, 2016–2024 (USD MILLION) 103
TABLE 37 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN RETAIL AND HOSPITALITY, BY REGION, 2016–2024 (USD MILLION) 104
TABLE 38 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN SPORTS AND ENTERTAINMENT, BY TECHNOLOGY, 2016–2024 (USD MILLION) 105
TABLE 39 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN SPORTS AND ENTERTAINMENT, BY REGION, 2016–2024 (USD MILLION) 105
TABLE 40 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN TRANSPORTATION, BY TECHNOLOGY, 2016–2024 (USD MILLION) 106
TABLE 41 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN TRANSPORTATION, BY REGION, 2016–2024 (USD MILLION) 106
TABLE 42 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN HEALTHCARE, BY TECHNOLOGY, 2016–2024 (USD MILLION) 107
TABLE 43 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN HEALTHCARE, BY REGION, 2016–2024 (USD MILLION) 108
TABLE 44 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN BFSI,
BY TECHNOLOGY, 2016–2024 (USD MILLION) 109
TABLE 45 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN BFSI,
BY REGION, 2016–2024 (USD MILLION) 109
TABLE 46 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN OTHERS, BY TECHNOLOGY, 2016–2024 (USD MILLION) 110
TABLE 47 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING IN OTHERS, BY REGION, 2016–2024 (USD MILLION) 111
TABLE 48 MICRO-LOCATION TECHNOLOGY MARKET, BY REGION, 2016–2024 (USD MILLION) 114
TABLE 49 MICRO-LOCATION TECHNOLOGY MARKET IN NORTH AMERICA, BY APPLICATION, 2016–2024 (USD MILLION) 116
TABLE 50 MICRO-LOCATION TECHNOLOGY MARKET IN NORTH AMERICA FOR ASSET MANAGEMENT, BY VERTICAL, 2016–2024 (USD MILLION) 116
TABLE 51 MICRO-LOCATION TECHNOLOGY MARKET IN NORTH AMERICA FOR PROXIMITY MARKETING, BY VERTICAL, 2016–2024 (USD MILLION) 117
TABLE 52 MICRO-LOCATION TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 117
TABLE 53 MICRO-LOCATION TECHNOLOGY MARKET IN EUROPE, BY APPLICATION,
2016–2024 (USD MILLION) 121
TABLE 54 MICRO-LOCATION TECHNOLOGY MARKET IN EUROPE FOR ASSET MANAGEMENT, BY VERTICAL, 2016–2024 (USD MILLION) 121
TABLE 55 MICRO-LOCATION TECHNOLOGY MARKET IN EUROPE FOR PROXIMITY MARKETING, BY VERTICAL, 2016–2024 (USD MILLION) 122
TABLE 56 MICRO-LOCATION TECHNOLOGY MARKET IN EUROPE, BY COUNTRY,
2016–2024 (USD MILLION) 122
TABLE 57 MICRO-LOCATION TECHNOLOGY MARKET IN APAC, BY APPLICATION,
2016–2024 (USD MILLION) 126
TABLE 58 MICRO-LOCATION TECHNOLOGY MARKET IN APAC FOR ASSET MANAGEMENT,
BY VERTICAL, 2016–2024 (USD MILLION) 126
TABLE 59 MICRO-LOCATION TECHNOLOGY MARKET IN APAC FOR PROXIMITY MARKETING,
BY VERTICAL, 2016–2024 (USD MILLION) 127
TABLE 60 MICRO-LOCATION TECHNOLOGY MARKET IN APAC, BY COUNTRY,
2016–2024 (USD MILLION) 127
TABLE 61 MICRO-LOCATION TECHNOLOGY MARKET IN ROW, BY APPLICATION,
2016–2024 (USD MILLION) 129
TABLE 62 MICRO-LOCATION TECHNOLOGY MARKET IN ROW FOR ASSET MANAGEMENT,
BY VERTICAL, 2016–2024 (USD MILLION) 130
TABLE 63 MICRO-LOCATION TECHNOLOGY MARKET IN ROW FOR PROXIMITY MARKETING,
BY VERTICAL, 2016–2024 (USD MILLION) 130
TABLE 64 MICRO-LOCATION TECHNOLOGY MARKET IN ROW, BY REGION,
2016–2024 (USD MILLION) 131


LIST OF FIGURES

FIGURE 1 MICRO-LOCATION TECHNOLOGY MARKET: MARKET SEGMENTATION 21
FIGURE 2 MICRO-LOCATION TECHNOLOGY MARKET: PROCESS FLOW OF MARKET
SIZE ESTIMATION 24
FIGURE 3 MICRO-LOCATION TECHNOLOGY MARKET: RESEARCH DESIGN 25
FIGURE 4 KEY DATA FROM SECONDARY SOURCES 26
FIGURE 5 BOTTOM-UP APPROACH TO ARRIVE AT MARKET SIZE 28
FIGURE 6 TOP-DOWN APPROACH TO ARRIVE AT MARKET SIZE 29
FIGURE 7 DATA TRIANGULATION 30
FIGURE 8 ASSUMPTIONS OF RESEARCH STUDY 31
FIGURE 9 GLOBAL MICRO-LOCATION TECHNOLOGY MARKET, 2016–2024 (USD BILLION) 32
FIGURE 10 UWB TO REGISTER HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD. 33
FIGURE 11 SERVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 33
FIGURE 12 RETAIL AND HOSPITALITY TO DOMINATE MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING, IN TERMS OF SIZE, DURING FORECAST PERIOD 34
FIGURE 13 HEALTHCARE TO HOLD LARGEST SIZE OF MICRO-LOCATION TECHNOLOGY FOR ASSET MANAGEMENT DURING FORECAST PERIOD 35
FIGURE 14 MICRO-LOCATION TECHNOLOGY MARKET IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 36
FIGURE 15 MICRO-LOCATION TECHNOLOGY MARKET TO WITNESS HIGH GROWTH DURING FORECAST PERIOD 37
FIGURE 16 BLE TO HOLD LARGEST SIZE OF MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING DURING FORECAST PERIOD 37
FIGURE 17 RETAIL AND HOSPITALITY TO BE LARGEST SHAREHOLDER IN MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING DURING FORECAST PERIOD 38
FIGURE 18 INDUSTRIAL VERTICAL TO REGISTER HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY FOR ASSET MANAGEMENT DURING FORECAST PERIOD 38
FIGURE 19 CHINA TO REGISTER HIGHEST CAGR AMONG MAJOR COUNTRIES IN MICRO-LOCATION TECHNOLOGY MARKET DURING FORECAST PERIOD 39
FIGURE 20 GROWING ADOPTION OF MOBILE DEVICES AND INEFFICIENCY OF GPS IN INDOOR PREMISES ARE MAJOR DRIVES FOR MICRO-LOCATION TECHNOLOGY MARKET GROWTH 40
FIGURE 21 INDUSTRIAL REVOLUTION 45
FIGURE 22 MICRO-LOCATION TECHNOLOGY MARKET: COMPETITION AMONG LARGE VS START-UP/SMALL PLAYERS 48
FIGURE 23 FOCUS OF COMPANIES IN GLOBAL MICRO-LOCATION TECHNOLOGY MARKET,
BY TECHNOLOGY, 2018 49
FIGURE 24 PRICE COMPARISON OF LOCATION TAGS, BY TECHNOLOGY, 2018 50
FIGURE 25 TRADE-OFF BETWEEN OPERATING RANGE AND ACCURACY 50
FIGURE 26 MICRO-LOCATION TECHNOLOGY MARKET: VALUE CHAIN ANALYSIS 52
FIGURE 27 SMART CITIES MARKET, BY TYPE (USD BILLION) 54
FIGURE 28 AUTONOMOUS VEHICLES SHIPMENTS, BY REGION (THOUSAND UNITS) 54
FIGURE 29 MICRO-LOCATION TECHNOLOGY MARKET, BY APPLICATION 56
FIGURE 30 SEGMENTATION OF MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT 59
FIGURE 31 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY OFFERING 60
FIGURE 32 HARDWARE TO HOLD LARGEST SIZE OF MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 61
FIGURE 33 UWB TO EXHIBIT HIGHEST GROWTH IN MICRO-LOCATION SOFTWARE MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 64
FIGURE 34 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT,
BY TECHNOLOGY 66
FIGURE 35 UWB TO DOMINATE MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 66
FIGURE 36 HARDWARE SEGMENT TO HOLD LARGEST SIZE OF UWB-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT BY 2024 68
FIGURE 37 SERVICES TO REGISTER HIGHEST CAGR IN ULTRASOUND-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 69
FIGURE 38 HARDWARE TO HOLD LARGEST SIZE OF IR-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT BY 2024 71
FIGURE 39 SERVICES TO EXHIBIT HIGHEST CAGR IN RFID-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 72
FIGURE 40 SERVICES TO WITNESS HIGHEST CAGR IN OTHERS-BASED MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 74
FIGURE 41 MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT, BY VERTICAL 75
FIGURE 42 INDUSTRIAL TO REGISTER HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR ASSET MANAGEMENT DURING FORECAST PERIOD 76
FIGURE 43 ROW TO WITNESS HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR INDUSTRIAL ASSET MANAGEMENT DURING FORECAST PERIOD 78
FIGURE 44 MICRO-LOCATION TECHNOLOGY MARKET FOR HEALTHCARE ASSET MANAGEMENT IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 80
FIGURE 45 APAC TO WITNESS HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR TRANSPORTATION AND LOGISTICS ASSET MANAGEMENT DURING
FORECAST PERIOD 82
FIGURE 46 APAC TO EXHIBIT HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR RETAIL AND E-COMMERCE ASSET MANAGEMENT DURING FORECAST PERIOD 84
FIGURE 47 MICRO-LOCATION TECHNOLOGY MARKET FOR GOVERNMENT, DEFENSE, AND PUBLIC ASSET MANAGEMENT IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 87
FIGURE 48 SEGMENTATION OF MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING 91
FIGURE 49 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY OFFERING 92
FIGURE 50 SOFTWARE TO HOLD LARGEST SIZE OF MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING DURING FORECAST PERIOD 92
FIGURE 51 BLE-BASED HARDWARE TO GROW AT HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING DURING FORECAST PERIOD 93
FIGURE 52 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY TECHNOLOGY 96
FIGURE 53 BLE TO EXHIBIT HIGHEST CAGR IN MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING DURING FORECAST PERIOD 97
FIGURE 54 MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING,
BY VERTICAL 101
FIGURE 55 RETAIL AND HOSPITALITY TO BE LARGEST SHAREHOLDER IN MICRO-LOCATION TECHNOLOGY MARKET FOR PROXIMITY MARKETING DURING FORECAST PERIOD 101
FIGURE 56 MICRO-LOCATION TECHNOLOGY MARKET, BY GEOGRAPHY 112
FIGURE 57 MICRO-LOCATION TECHNOLOGY MARKET IN APAC COUNTRIES TO GROW AT HIGH CAGR DURING FORECAST PERIOD 113
FIGURE 58 APAC TO DOMINATE MICRO-LOCATION TECHNOLOGY MARKET BY 2024 113
FIGURE 59 NORTH AMERICA: MICRO-LOCATION TECHNOLOGY MARKET SNAPSHOT 115
FIGURE 60 EUROPE: MICRO-LOCATION TECHNOLOGY MARKET SNAPSHOT 120
FIGURE 61 APAC: MICRO-LOCATION TECHNOLOGY MARKET SNAPSHOT 125
FIGURE 62 KEY DEVELOPMENTS BY LEADING PLAYERS IN MICRO-LOCATION TECHNOLOGY MARKET DURING 2015–2018 133
FIGURE 63 KEY PLAYER RANKING, 2018 134
FIGURE 64 MICRO-LOCATION TECHNOLOGY MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 136
FIGURE 65 CISCO SYSTEMS: COMPANY SNAPSHOT 144
FIGURE 66 HEWLETT PACKARD ENTERPRISE (HPE): COMPANY SNAPSHOT 147
FIGURE 67 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 157
FIGURE 68 UBISENSE GROUP: COMPANY SNAPSHOT 164
FIGURE 69 SIEMENS: COMPANY SNAPSHOT 168


★調査レポート[マイクロロケーション技術の世界市場予測(~2024年)] ( Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024 / SE-7012) 販売に関する免責事項
[マイクロロケーション技術の世界市場予測(~2024年)] ( Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024 / SE-7012) についてEメールでお問い合わせ


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