Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

ジオマーケティングの世界市場予測(~2023年)

◆タイトル:Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023
◆商品コード:TC-7005
◆調査・発行会社:MarketsandMarkets
◆発行日:2019年4月10日
◆ページ数:169
◆レポート形式:PDF / 英語
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【レポートの概要】

ジオマーケティングの世界市場は、2018年の73億米ドルから2023年には237億米ドルに達し、この期間中26.4%の年平均成長率で成長すると予測されています。この市場の成長は、ビジネス成果の向上を実現するためのロケーションベースのインテリジェンスに対する需要の高まり、潜在的な市場および顧客に関する包括的かつ差別化された情報を提供するロケーションアナリティクスおよびビッグデータ、消費者間でロケーションベースアプリケーションが広く受け入れられていること、従来のマーケティングと比較してデジタルマーケティングへの投資が増えていることが考えられます。一方で、ジオマーケティング市場は、法的な懸念やプライバシーの脅威など、さまざまな障害に直面しています。企業は、ロケーションインテリジェンスツールで収集されたロケーションデータを使用する前に、法的およびプライバシー関連のすべての問題を適切に確認する必要があります。当調査レポートでは、ジオマーケティングの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、市場シェア分析、ソフトウェア別(ロケーション・予測分析、レポート、ジオフェンシング)分析、サービス別分析、技術別(Wi-Fi、Bluetooth、ビーコン、NFC、GPS)分析、ロケーション別(屋内、屋外)分析、ジオマーケティングの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“The factors such as increasing demand for location-based intelligence in realizing enhanced business outcome and growing investments in digital marketing compared to conventional marketing are some of the factors driving the geomarketing market growth”The geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 26.4% The market is driven by factors such as, an increasing demand for location-based intelligence in realizing enhanced business outcome; location analytics and big data providing comprehensive and differentiated information about potential markets and customers; a wide acceptance of location-based applications among consumers, and growing investments in digital marketing compared to conventional marketing. However, the geomarketing market faces various obstacles, such as legal concerns and privacy threats. The businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools
The outdoor segment to hold the highest growth rate during the forecast period
Among location type, the outdoor segment is expected to grow at a higher CAGR during the forecast period, due to the increasing use of geofenced areas and virtual perimeters outside the store to attract customers. Businesses can send push notification to the target audience and provide notification about their offerings. It is an effective way as stores can attract multiple people to their businesses just by creating a virtual perimeter or a fence around the geographical area of interest or a target location or locality.
The cloud deployment mode to have the highest CAGR during the forecast period
This deployment model is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, high scalability, customizability, more storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing by vendors. The adoption of cloud-deployed geomarketing solutions for training and development processes is growing rapidly, as organizations are focusing on planning cost-effective training programs through the adoption of cloud technology.

Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period
North America is estimated to hold the highest market share in 2018, while APAC is the fastest-growing region in terms of CAGR. The APAC countries are taking aggressive initiatives to upsurge their IT infrastructures, enabling commercial users to adopt cutting-edge technologies. The APAC region emerges as the fastest growing market for geomarketing solutions, which drives the geomarketing market in this region. APAC is expected to grow due to the robust adoption of IoT technologies in the Chinese and Indian transportation sectors, along with the mass adoption of IoT technologies for geomarketing in other developing economies.
The breakup of primary participants is given below:
• By company: Tier 1 – 48%, Tier 2 – 32%, and Tier 3 – 20%
• By designation: C-level – 54%, Director level – 30%, and Others – 16%
• By region: North America – 38%, Europe – 25 APAC – 22%, and RoW- 15%
The major vendors covered in the Geomarketing market, include Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India).
Research coverage
The Geomarketing market has been segmented by technology, components (software and services), location, deployment mode, vertical, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews; products and services; key strategies; new product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the geomarketing market.

Key benefits of buying the report
• This report segments the geomarketing market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its sub segments across regions.
• It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.
• It helps stakeholders better understand their competitors and gain more insights to enhance their positions in the market. The competitive landscape section includes competitors’ ecosystem, new product developments, partnerships, and mergers and acquisitions.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 MARKET SEGMENTATION 20
1.4 YEARS CONSIDERED FOR THE STUDY 21
1.5 CURRENCY CONSIDERED 21
1.6 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
2.1.1 BREAKUP OF PRIMARY PROFILES 24
2.1.2 KEY INDUSTRY INSIGHTS 25
2.2 MARKET BREAKUP AND DATA TRIANGULATION 26
2.3 MARKET SIZE ESTIMATION 27
2.3.1 TOP-DOWN APPROACH 27
2.3.2 BOTTOM-UP APPROACH 28
2.4 MARKET FORECAST 28
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 29
2.6 ASSUMPTIONS FOR THE STUDY 30
2.7 LIMITATIONS OF THE STUDY 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 39
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GEOMARKETING MARKET 39
4.2 GEOMARKETING MARKET, BY COMPONENT, 2018–2023 39
4.3 GEOMARKETING MARKET, BY SERVICE, 2018–2023 40
4.4 GEOMARKETING MARKET, BY LOCATION, 2018–2023 40
4.5 GEOMARKETING MARKET, BY DEPLOYMENT MODE, 2018–2023 41
4.6 GEOMARKETING MARKET, BY VERTICAL, 2018–2023 41
4.7 GEOMARKETING MARKET, MARKET GROWTH ACROSS COUNTRIES, 2018 42
4.8 MARKET INVESTMENT SCENARIO 42

5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 INTRODUCTION 43
5.2 MARKET DYNAMICS 43
5.2.1 DRIVERS 44
5.2.1.1 Increasing demand for location-based intelligence 44
5.2.1.2 Growing use of location analytics and big data 45
5.2.1.3 Wide acceptance of location-based applications among consumers 46
5.2.1.4 Growing investment in digital marketing compared to conventional marketing 46
5.2.2 RESTRAINTS 47
5.2.2.1 Legal concerns and privacy threats 47
5.2.3 OPPORTUNITIES 47
5.2.3.1 Advancement in connected devices 47
5.2.3.2 Opportunity in developing countries 48
5.2.3.3 High demand for mobile computing and trending social media 48
5.2.4 CHALLENGES 49
5.2.4.1 Lack of awareness, expertise, and other operational challenges 49
5.2.4.2 Lack of uniform regulatory standards 49
5.3 GEOMARKETING NOTIFICATION TYPES 50
5.3.1 STATIC GEO-NOTIFICATIONS 50
5.3.2 DYNAMIC GEO-NOTIFICATIONS 50
5.3.3 PEER-TO-PEER GEONOTIFICATIONS 50
5.4 CASE STUDIES 51
5.4.1 XTREMEPUSH PLATFORM—MULTI-CHANNEL MARKETING PLATFORM HELPED TBC BANK GEOFENCE TARGET AREAS AND DELIVER LOCATION TRIGGERED PERSONALIZED MESSAGING TO APP USERS 51
5.4.2 A EUROPEAN AIRLINE IMPROVED ITS CUSTOMER EXPERIENCE VIA PLOT PROJECTS SOLUTION 51
5.4.3 A LEADING DUTCH DO-IT-YOURSELF RETAILER DRIVES IN-STORE SALES WITH MOBILEBRIDGE’S MOBILE ENGAGEMENT AND ANALYTICS SOLUTION 52
5.4.4 GE HEALTHCARE PARTNERED WITH GALIGEO TO ACCESS BIG DATA USING LOCATION INTELLIGENCE TOOL 52
5.4.5 VODAFONE PARTNERED WITH CLEVERTAP FOR IMPROVING ONBOARDING CAMPAIGN CTRS 53
6 GEOMARKETING MARKET, BY TECHNOLOGY 54
6.1 INTRODUCTION 54
6.2 BLUETOOTH 55
6.2.1 BLUETOOTH-ENABLED DEVICES HELP MARKETERS LOCATE POTENTIAL CONSUMERS FOR A BETTER USER EXPERIENCE AND RELEVANT INFORMATION 55
6.3 GLOBAL POSITIONING SYSTEM 55
6.3.1 GPS CAPTURES LOCATION DATA USING THE USER’S LOCATION TO MEASURE AND OPTIMIZE MARKETING CAMPAIGNS 55

6.4 RADIO-FREQUENCY IDENTIFICATION 55
6.4.1 TRACKING IN-STORE PRODUCT MOVEMENT AND INVENTORY USING RFID TAGS TO DRIVE THE ADOPTION OF THESE TAGS 55
6.5 WI-FI 56
6.5.1 INCREASE IN WI-FI HOTSPOTS TO DRIVE THE ADOPTION OF WI-FI ACROSS RETAILERS 56
6.6 NEAR-FIELD COMMUNICATION 56
6.6.1 DELIVERING PERSONALIZED MESSAGES AND NOTIFICATIONS AT A SHORT RANGE TO INCREASE THE USE OF NFC IN MARKETING ACTIVITIES 56
6.7 IBEACON 56
6.7.1 INCREASING NUMBER OF IOS DEVICES TO PRESENT MASSIVE OPPORTUNITIES TO TARGET PREMIUM CUSTOMERS FOR MARKETERS 56
7 GEOMARKETING MARKET, BY COMPONENT 57
7.1 INTRODUCTION 58
7.2 SOFTWARE 59
7.2.1 CONTENT MANAGEMENT 59
7.2.1.1 Digital media companies to dynamically deliver content based on consumers’ real-time location, search patterns, and social media 59
7.2.2 LOCATION AND PREDICTIVE ANALYTICS 60
7.2.2.1 Historic movements and purchasing history to deliver personalized experiences and content 60
7.2.3 GEOFENCING 60
7.2.3.1 Deployment of location-based messaging and geo-targeted coupons to provide mobile alerts and digital signage within specified areas 60
7.2.4 REPORTING AND DATA VISUALIZATION 61
7.2.4.1 Advancements in geospatial analytics integrated with AI and big data analytics to derive useful insights for consumer satisfaction 61
7.3 SERVICES 61
7.3.1 ADVISORY AND CONSULTING 62
7.3.1.1 Higher RoI and reduced risks and complexities during deploying geomarketing solutions to drive the demand for consulting services 62
7.3.2 DEPLOYMENT AND INTEGRATION 63
7.3.2.1 Integration and deployment services to implement best-in-class solutions 63
7.3.3 SUPPORT AND MAINTENANCE 64
7.3.3.1 Technical experts to assist marketers in maintaining and updating software for reducing complexities 64

8 GEOMARKETING MARKET, BY LOCATION 65
8.1 INTRODUCTION 66
8.2 INDOOR 67
8.2.1 DIGITALIZE TRADITIONAL ADVERTISING MEDIA TO GO BEYOND AWARENESS AND EXTEND CONSUMER ENGAGEMENT IN INDOOR LOCATIONS 67
8.3 OUTDOOR 68
8.3.1 OUTDOOR MEDIA TO REACH CONSUMERS “ON-THE-GO” IN OUTDOOR LOCATIONS 68
9 GEOMARKETING MARKET, BY DEPLOYMENT MODE 70
9.1 INTRODUCTION 71
9.2 CLOUD-BASED 72
9.2.1 CLOUD-BASED GEOMARKETING SOLUTIONS ENABLE MARKETERS TO ACCESS CUSTOMER DATA WITH JUST ONE CLICK FROM ANYWHERE FOR BETTER CUSTOMER ENGAGEMENT 72
9.3 ON-PREMISES 73
9.3.1 ON-PREMISES GEOMARKETING SOLUTIONS TO GAIN POPULARITY AMONG MARKETERS THAT REQUIRE BETTER CONTROL OVER DATA 73
10 GEOMARKETING MARKET, BY VERTICAL 74
10.1 INTRODUCTION 75
10.2 RETAIL AND ECOMMERCE 76
10.2.1 GEOMARKETING CAMPAIGNS HELP ENTERPRISES REACH THEIR CONSUMERS AT THE RIGHT PLACE AND RIGHT TIME 76
10.3 HEALTHCARE AND LIFE SCIENCES 77
10.3.1 LOCATION DATA FOR POPULATION HEALTH MANAGEMENT TO TARGET AREAS FOR MARKETING, SALES, AND PUBLIC AWARENESS CAMPAIGNS 77
10.4 TRAVEL AND HOSPITALITY 78
10.4.1 GEOMARKETING TO INCREASE CUSTOMER ENGAGEMENT AND ENHANCE PERSONALIZED EXPERIENCES 78
10.5 BANKING, FINANCIAL SERVICES, AND INSURANCE 79
10.5.1 SHIFT OF INSURERS’ FOCUS FROM PRODUCT-BASED TO CUSTOMER-CENTRIC STRATEGIES TO DRIVE THE ADOPTION OF GEOMARKETING SOLUTIONS 79
10.6 MEDIA AND ENTERTAINMENT 80
10.6.1 GEOMARKETING HELPS MEDIA COMPANIES UNDERSTAND AUDIENCES, REFINE MARKETING ACTIVITIES, AND IMPROVE CUSTOMER ENGAGEMENT 80
10.7 TELECOMMUNICATIONS AND IT 81
10.7.1 TELECOM OPERATORS USE LOCATION DATA TO ENHANCE LOCATION INTELLIGENCE AND DETERMINE AREAS FOR CAPITAL INVESTMENTS 81
10.8 OTHERS 82

11 GEOMARKETING MARKET, BY REGION 84
11.1 INTRODUCTION 85
11.2 NORTH AMERICA 86
11.2.1 UNITED STATES 90
11.2.1.1 Rise in deployment of geomarketing services in various verticals 90
11.2.2 CANADA 90
11.2.2.1 Investment in infrastructure development to provide opportunities for geomarketing vendors 90
11.3 EUROPE 91
11.3.1 UNITED KINGDOM 94
11.3.1.1 Implementation of advanced geomarketing technologies to increase business efficiency 94
11.3.2 GERMANY 94
11.3.2.1 Government initiatives to aid the growth of geomarketing services 94
11.3.3 FRANCE 94
11.3.3.1 Continuous growth in R&D spending to develop modern geomarketing solutions 94
11.3.4 REST OF EUROPE 95
11.4 ASIA PACIFIC 95
11.4.1 AUSTRALIA AND NEW ZEALAND 100
11.4.1.1 Government to use location-based services to warn citizens of probable disasters 100
11.4.2 CHINA 100
11.4.2.1 Robust retail infrastructure and strong telecom operators to drive the growth of the geomarketing market 100
11.4.3 JAPAN 100
11.4.3.1 Growing use of GPS-enabled solutions to drive the growth of geomarketing 100
11.4.4 SINGAPORE 101
11.4.4.1 Rising adoption of smartphones and increasing beacon infrastructure to increase the growth of geomarketing 101
11.4.5 REST OF APAC 101
11.5 MIDDLE EAST AND AFRICA 102
11.5.1 ISRAEL 104
11.5.1.1 Technological innovations in Israel to fuel the adoption of geomarketing 104
11.5.2 QATAR 104
11.5.2.1 Technological sector in Qatar to attract heavy investments in the country 104
11.5.3 UNITED ARAB EMIRATES 105
11.5.3.1 Government initiatives to offer enhanced geomarketing services 105
11.5.4 SOUTH AFRICA 105
11.5.4.1 Large number of smartphone users to increase the demand for geomarketing 105
11.5.5 REST OF MIDDLE EAST AND AFRICA 105
11.6 LATIN AMERICA 105
11.6.1 BRAZIL 108
11.6.1.1 Fast internet penetration and growth of mobile-based applications to enable wide adoption of geomarketing services 108
11.6.2 MEXICO 108
11.6.2.1 Rapid infrastructural developments to offer opportunities for geomarketing service providers 108
11.6.3 REST OF LATIN AMERICA 108
12 COMPETITIVE LANDSCAPE 109
12.1 COMPETITIVE LEADERSHIP MAPPING 109
12.1.1 VISIONARY LEADERS 109
12.1.2 INNOVATORS 109
12.1.3 DYNAMIC DIFFERENTIATORS 109
12.1.4 EMERGING COMPANIES 109
12.2 STRENGTH OF PRODUCT PORTFOLIO (31 PLAYERS) 111
12.3 BUSINESS STRATEGY EXCELLENCE (31 PLAYERS) 112
12.4 RANKING OF KEY PLAYERS FOR THE GEOMARKETING MARKET, 2018 113
13 COMPANY PROFILES 114
13.1 INTRODUCTION 114
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 GOOGLE 115
13.3 MICROSOFT 118
13.4 IBM 121
13.5 CISCO 124
13.6 ORACLE 128
13.7 ADOBE 131
13.8 SALESFORCE 133
13.9 ESRI 135
13.10 SOFTWARE AG 137
13.11 ERICSSON 139
13.12 QUALCOMM 141
13.13 XTREMEPUSH 143
13.14 PLOT PROJECTS 144
13.15 ROVER 145
13.16 MOBILEBRIDGE 146
13.17 HYPER 147
13.18 REVEAL MOBILE 148
13.19 GALIGEO 149
13.20 NAVIGINE 150
13.21 CLEVERTAP 151
13.22 URBAN AIRSHIP 152
13.23 BLUEDOT INNOVATION 154
13.24 MERKLE 155
13.25 FOURSQUARE 156
13.26 LOCATIONGURU 157
13.27 OTHER KEY PLAYERS 158
13.27.1 SAKSOFT 158
13.27.2 CELECT 158
13.27.3 BRILLIO 159
13.27.4 PURPLE WI-FI 159
13.27.5 GEOMOBY 160
13.27.6 QUUPPA 160
*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 161
14.1 DISCUSSION GUIDE 161
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 165
14.3 AVAILABLE CUSTOMIZATION 167
14.4 RELATED REPORTS 167
14.5 AUTHOR DETAILS 168

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018 21
TABLE 2 FACTOR ANALYSIS 28
TABLE 3 GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 58
TABLE 4 SOFTWARE: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 5 SERVICES: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 62
TABLE 6 SERVICES: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 62
TABLE 7 ADVISORY AND CONSULTING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 8 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 9 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 64
TABLE 10 LOCATION: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 66
TABLE 11 LOCATION: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 67
TABLE 12 INDOOR: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 68
TABLE 13 OUTDOOR: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 68
TABLE 14 DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 71
TABLE 15 DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 72
TABLE 16 CLOUD-BASED: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 73
TABLE 17 ON-PREMISES: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 73
TABLE 18 GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 76
TABLE 19 RETAIL AND ECOMMERCE: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 77
TABLE 20 HEALTHCARE AND LIFE SCIENCES: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 78
TABLE 21 TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 79
TABLE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 80
TABLE 23 MEDIA AND ENTERTAINMENT: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 81
TABLE 24 TELECOMMUNICATIONS AND IT: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 82
TABLE 25 OTHERS: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 83
TABLE 26 GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 85
TABLE 27 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 88
TABLE 28 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 88
TABLE 29 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 88
TABLE 30 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION) 89
TABLE 31 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 89
TABLE 32 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 90
TABLE 33 EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 91
TABLE 34 EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 92
TABLE 35 EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 92
TABLE 36 EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION) 92
TABLE 37 EUROPE: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 93
TABLE 38 EUROPE: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 93
TABLE 39 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 97
TABLE 40 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 97
TABLE 41 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 98
TABLE 42 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION) 98
TABLE 43 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 99
TABLE 44 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 99
TABLE 45 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 102
TABLE 46 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 102
TABLE 47 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 103
TABLE 48 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION) 103
TABLE 49 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 103
TABLE 50 MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 104
TABLE 51 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 105
TABLE 52 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 106
TABLE 53 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 106
TABLE 54 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION) 106
TABLE 55 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 107
TABLE 56 LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 107


LIST OF FIGURES

FIGURE 1 GEOMARKETING MARKET: RESEARCH DESIGN 23
FIGURE 2 RESEARCH METHODOLOGY 24
FIGURE 3 GEOMARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 27
FIGURE 4 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE 29
FIGURE 5 GEOMARKETING MARKET SIZE, 2016–2023 34
FIGURE 6 GEOMARKETING MARKET ANALYSIS 34
FIGURE 7 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO RECORD THE HIGHEST GROWTH RATE IN THE GEOMARKETING MARKET 35
FIGURE 8 FASTEST-GROWING SEGMENTS IN THE GEOMARKETING MARKET, 2018–2023 36
FIGURE 9 GEOMARKETING MARKET: REGIONAL ANALYSIS, 2018–2023 37
FIGURE 10 EMERGENCE OF SOCIAL MEDIA MARKETING TO OFFER ATTRACTIVE MARKET OPPORTUNITIES 39
FIGURE 11 SOFTWARE SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2018 39
FIGURE 12 DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 40
FIGURE 13 OUTDOOR SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD 40
FIGURE 14 CLOUD SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD 41
FIGURE 15 RETAIL AND ECOMMERCE VERTICAL TO HOLD THE
HIGHEST MARKET SHARE IN 2018 41
FIGURE 16 SINGAPORE TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 17 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING THE FORECAST PERIOD 42
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: GEOMARKETING MARKET 44
FIGURE 19 LOCATION-BASED MARKETING TYPES 45
FIGURE 20 DIGITAL MARKETING SPENDING, 2015–2018 46
FIGURE 21 ONLINE SEARCH SHARE ON MOBILE DEVICES, BY INDUSTRY 48
FIGURE 22 GEOMARKETING ENABLING TECHNOLOGIES 54
FIGURE 23 SOFTWARE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 58
FIGURE 24 DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 61
FIGURE 25 OUTDOOR SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 66
FIGURE 26 CLOUD-BASED SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 71
FIGURE 27 RETAIL AND ECOMMERCE SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 75
FIGURE 28 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 85
FIGURE 29 ASIA PACIFIC: A HOTSPOT FOR THE GEOMARKETING MARKET DURING THE FORECAST PERIOD 86
FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT 87
FIGURE 31 NORTH AMERICA: COUNTRY-WISE ANALYSIS 87
FIGURE 32 EUROPE: COUNTRY-WISE ANALYSIS 91
FIGURE 33 ASIA PACIFIC: MARKET SNAPSHOT 96
FIGURE 34 ASIA PACIFIC: COUNTRY-WISE ANALYSIS 97
FIGURE 35 GEOMARKETING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 110
FIGURE 36 RANKING OF KEY PLAYERS, 2018 113
FIGURE 37 GEOGRAPHICAL SEGMENTATION OF THE TOP PLAYERS IN THE
GEOMARKETING MARKET 114
FIGURE 38 GOOGLE: COMPANY SNAPSHOT 115
FIGURE 39 SWOT ANALYSIS: GOOGLE 117
FIGURE 40 MICROSOFT: COMPANY SNAPSHOT 118
FIGURE 41 SWOT ANALYSIS: MICROSOFT 120
FIGURE 42 IBM: COMPANY SNAPSHOT 121
FIGURE 43 SWOT ANALYSIS: IBM 123
FIGURE 44 CISCO: COMPANY SNAPSHOT 125
FIGURE 45 SWOT ANALYSIS: CISCO 126
FIGURE 46 ORACLE: COMPANY SNAPSHOT 128
FIGURE 47 SWOT ANALYSIS: ORACLE 130
FIGURE 48 ADOBE: COMPANY SNAPSHOT 131
FIGURE 49 SALESFORCE: COMPANY SNAPSHOT 133
FIGURE 50 SOFTWARE AG: COMPANY SNAPSHOT 137
FIGURE 51 ERICSSON: COMPANY SNAPSHOT 139
FIGURE 52 QUALCOMM: COMPANY SNAPSHOT 141


★調査レポート[ジオマーケティングの世界市場予測(~2023年)] ( Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023 / TC-7005) 販売に関する免責事項
[ジオマーケティングの世界市場予測(~2023年)] ( Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023 / TC-7005) についてEメールでお問い合わせ


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