Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024

デジタルサイネージの世界市場予測(~2024年)

◆タイトル:Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
◆商品コード:SE-2270
◆調査・発行会社:MarketsandMarkets
◆発行日:2019年3月25日
◆ページ数:187
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:半導体・電子機器
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Single User(1名様閲覧)USD5,650 ⇒換算¥604,550見積依頼/購入/質問フォーム
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Corporate License (全社内共有可)USD8,150 ⇒換算¥872,050見積依頼/購入/質問フォーム
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【レポートの概要】

デジタルサイネージの世界市場は、2019年の208億米ドルから2024年には296億米ドルに達し、この期間中7.3%の年平均成長率で成長すると予測されています。この市場の成長を促す要因として、商業分野でのデジタルサイネージ製品の採用の増加、ディスプレイ製品の技術的進歩、4K・8Kディスプレイの需要の増加、および新興国でのインフラ開発の増加が考えられます。一方で、オンライン広告・放送広告が勢いを増していることにより、この市場の成長は妨げられる可能性があります。当調査レポートでは、デジタルサイネージの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、市場シェア分析、提供(ハードウェア、ソフトウェア、サービス)分析、製品分析、用途分析、業種(小売、交通・公共の場所、スポーツ・エンターテイメント、教育)分析、デジタルサイネージの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“Digital signage market to grow at CAGR of 7.3% from 2019 to 2024”The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Increasing adoption of digital signage products in commercial vertical, growing technological advancements in display products, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period. However, increasing trends of online/broadcast advertisement would hinder the growth of the digital signage market in the future.
The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with customers. Attracting new business opportunities, increasing brand awareness, improving operating efficiency, catching the attention of passersby, promoting new products, and enhancing customer experience are the factors that propel the growth of the digital signage market.

“Software offering to grow at highest CAGR during forecast period”
There is an increasing adoption of software in digital signage used in indoor and outdoor applications; it makes the system interactive and easy to use. This leads to improved customer retention by providing an enhanced experience for customers through interactive screens. Content management software is widely used in the market for the effective management of content to be displayed through a digital signage solution. The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.

“Retail vertical to hold largest market share during forecast period”
Retail vertical currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. Digital signage has a high demand in retail as it helps in engaging customers with menu boards, billboards, and kiosks to increase impulsive shopping, and display information regarding the usage and benefits of products or services. Retail companies are adopting display devices to enrich customers’ shopping experience and simplify display management. Digital signage displays utilized in retail for display information such as information about store’s opening hours and corporate identity, way-finding guidance, in-store advertising, screens near point-of-sale and creating a better atmosphere and enhancing customer experience. Also, growing retail space and increasing number of retail stores across the world are propelling the growth of the market.

“APAC to record highest growth rate during forecast period”
The market in APAC is expected to exhibit the highest growth rate in the digital signage market. The growth is mainly attributed to increasing developments in the field of retail, transportation, public infrastructure, and corporate. The retail vertical is thriving because of strong economic growth, rising consumerism, rising standards of living, increasing disposable incomes, and changing lifestyles; this is expected to increase the demand for digital signage in this region. Countries such as India, Australia, Singapore, Thailand, and Malaysia are expected to witness the highest growth in the digital signage market.

In the process of determining and verifying the market sizes for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across several regions. The breakup of the profiles of primary participants has been given below:

• By Company Type: Tier 1 = 30%, Tier 2 = 25%, and Tier 3 = 45%
• By Designation: C-Level Executives = 35%, Directors = 45%, and Others = 20%
• By Region: North America = 25%, Europe = 30%, and APAC = 45%
Key players in the market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).
Research Coverage:
The report defines, describes, and forecasts the digital signage market on the basis of offering, product, application, vertical, and geography. It provides detailed information regarding the major factors influencing the growth of the digital signage market (drivers, restraints, opportunities, and challenges). It also analyzes the competitive developments—such as joint ventures, collaborations, agreements, contracts, partnerships, mergers and acquisitions, and product launches—carried out by key players to grow in the market.
Reasons to Buy the Report:
• Illustrative segmentation, analysis, and forecast pertaining to the digital signage market based on offering, product, application, vertical, and geography have been conducted to provide an overall view of the digital signage market.
• Major drivers, restraints, opportunities, and challenges for the digital signage market have been detailed in this report.
• The report includes a detailed competitive landscape of the key players in the market and their ranking.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 19
1.1 STUDY OBJECTIVES 19
1.2 DEFINITION 19
1.3 STUDY SCOPE 20
1.3.1 MARKETS COVERED 20
1.3.2 GEOGRAPHIC SEGMENTATION 21
1.3.3 YEARS CONSIDERED 21
1.4 CURRENCY 21
1.5 PACKAGE SIZE 22
1.6 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
2.1.1 SECONDARY DATA 25
2.1.1.1 Key data from secondary sources 25
2.1.2 PRIMARY DATA 26
2.1.2.1 Key data from primary sources 26
2.1.2.2 Breakdown of primaries 27
2.2 MARKET SIZE ESTIMATION 27
2.2.1 BOTTOM-UP APPROACH 27
2.2.2 TOP-DOWN APPROACH 29
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 30
2.4 RESEARCH ASSUMPTIONS 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN OVERALL DIGITAL SIGNAGE MARKET 35
4.2 DIGITAL SIGNAGE MARKET, BY VERTICAL 35
4.3 DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL AND COUNTRY 36
4.4 DIGITAL SIGNAGE MARKET, BY COUNTRY 37
5 MARKET OVERVIEW 38
5.1 INTRODUCTION 38
5.2 MARKET DYNAMICS 39
5.2.1 DRIVERS 39
5.2.1.1 Increasing adoption of digital signage products in commercial vertical 39
5.2.1.2 Growing technological advancements in display products 40
5.2.1.3 Rising demand for 4K & 8K displays 41
5.2.1.4 Increasing infrastructural developments in emerging countries 42
5.2.2 RESTRAINTS 43
5.2.2.1 Increasing trends of online/broadcast advertisement 43
5.2.3 OPPORTUNITIES 43
5.2.3.1 Growing smart signage applications 43
5.2.3.2 Increasing retail space worldwide 43
5.2.3.3 Rising demand for context-aware signage 44
5.2.3.4 Increasing transition of traditional stores to smart stores in retail 45
5.2.4 CHALLENGES 45
5.2.4.1 Developing robust equipment suitable for harsh environmental conditions 45
6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 46
6.2.1 RESEARCH & DEVELOPMENT 46
6.2.2 PRODUCT DEVELOPMENT & INTEGRATION 47
6.3 KEY TRENDS 47
6.3.1 INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN RESTAURANTS 47
6.3.2 RISING POPULARITY OF WIRELESS SIGNAGE SOLUTIONS 48
6.3.3 GROWING TECHNOLOGICAL TRENDS IN DIGITAL SIGNAGE MARKET 48
6.3.3.1 Internet of Things (IoT) 48
6.3.3.2 Artificial Intelligence (AI) 48
7 DIGITAL SIGNAGE MARKET, BY OFFERING 49
7.1 INTRODUCTION 50
7.2 HARDWARE 51
7.2.1 DISPLAYS 55
7.2.1.1 Displays, by technology 56
7.2.1.1.1 LCD display 58
7.2.1.1.1.1 LCD display to dominate the display technology market with highest share during forecast period 58
7.2.1.1.2 OLED display 59
7.2.1.1.2.1 OLED display to emerge as the leading technology owing to various advantages such as better contrast, clarity, and low power consumption in the market during forecast period 59
7.2.1.1.3 Direct-view fine-pixel LED 59
7.2.1.1.3.1 Direct-view fine-pixel LED display to witness highest CAGR during forecast period 59
7.2.1.1.4 Direct-view large-pixel LED 59
7.2.1.1.4.1 Direct-view large-pixel LED display expected to find major application in outdoor environment 59
7.2.1.1.5 Others 60
7.2.1.2 Displays, by resolution 60
7.2.1.2.1 8K 61
7.2.1.2.2 4K 61
7.2.1.2.3 FHD 61
7.2.1.2.4 HD 61
7.2.1.2.5 Lower than HD 61
7.2.1.3 Display, by brightness 61
7.2.1.3.1 0–500 nits 62
7.2.1.3.2 501–1,000 nits 62
7.2.1.3.3 1,001–2,000 nits 62
7.2.1.3.4 2,001–3,000 nits 62
7.2.1.3.5 More than 3,000 nits 63
7.2.2 MEDIA PLAYERS 63
7.2.2.1 Increasing consumer engagement with digital media is the major growth driver during forecast period 63
7.2.3 PROJECTORS 63
7.2.3.1 Projectors to witness high growth in retail, transportation and public places and education vertical during forecast period 63
7.2.4 OTHER HARDWARE PRODUCTS 64
7.3 SOFTWARE 64
7.3.1 EDGE SERVER SOFTWARE 67
7.3.1.1 Edge server software to witness the significant growth during forecast period 67
7.3.2 CONTENT MANAGEMENT SYSTEM 68
7.3.2.1 Content management system software to witness highest CAGR in the market during forecast period 68
7.3.3 OTHERS 68
7.4 SERVICES 69
7.4.1 INSTALLATION SERVICES 72
7.4.1.1 Installation services to dominate the services market with highest share during forecast period 72
7.4.2 MAINTENANCE & SUPPORT SERVICES 72
7.4.2.1 Maintenance and support services to witness highest growth of digital signage market for services during forecast period 72
7.4.3 CONSULTING & OTHER SERVICES 72
8 DIGITAL SIGNAGE MARKET, BY PRODUCT 73
8.1 INTRODUCTION 73
8.2 VIDEO WALL 74
8.2.1 VIDEO WALL TO WITNESS HIGHEST GROWTH FOR DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 74

8.3 STANDALONE DISPLAY 74
8.3.1 KIOSKS 74
8.3.1.1 Interactive kiosks 74
8.3.1.1.1 Major adoption of interactive kiosks is expected in retail vertical during forecast period 74
8.3.1.2 Automated teller machine (ATM) 75
8.3.1.2.1 Banking, financial services, and insurance vertical to dominate the market for automated teller machine
during forecast period 75
8.3.1.3 Self-service kiosks 75
8.3.1.3.1 Technological advancement propelling the growth of self-service kiosks during forecast period 75
8.3.1.4 Vending kiosks 75
8.3.1.4.1 Retail vertical to dominate the market for vending kiosks during forecast period 75
8.3.2 MENU BOARDS 76
8.3.2.1 Interactive 76
8.3.2.1.1 Interactive menu board to witness high growth in hospitality vertical during forecast period 76
8.3.2.2 Non-interactive 76
8.3.2.2.1 Rapid penetration of non-interactive menu boards in retail, transportation, hospitality, and sports and entertainment vertical would be major growth driver during forecast period 76
8.3.3 BILLBOARDS 77
8.3.3.1 Billboards to witness high growth in outdoor application during forecast period 77
8.3.4 OTHER STANDALONE DISPLAY 77
9 DIGITAL SIGNAGE MARKET, BY APPLICATION 78
9.1 INTRODUCTION 79
9.2 INDOOR 80
9.2.1 RETAIL VERTICAL TO OCCUPY MAJOR SHARE OF DIGITAL SIGNAGE MARKET FOR INDOOR APPLICATION DURING FORECAST PERIOD 80
9.3 OUTDOOR 81
9.3.1 TRANSPORTATION AND PUBLIC PLACES TO DOMINATE DIGITAL SIGNAGE MARKET FOR OUTDOOR APPLICATION DURING FORECAST PERIOD 81
10 DIGITAL SIGNAGE MARKET, BY VERTICAL 82
10.1 INTRODUCTION 83
10.2 COMMERCIAL 84
10.2.1 RETAIL 86
10.2.1.1 APAC to witness highest growth rate for digital signage market in retail during forecast period 86
10.2.2 CORPORATE AND BROADCAST 88
10.2.2.1 North America to hold major share of digital signage market for corporate and broadcast vertical during forecast period 88
10.2.3 HEALTHCARE 89
10.2.3.1 APAC to witness highest growth rate for digital signage market in healthcare vertical during forecast period 89
10.2.4 HOSPITALITY 90
10.2.4.1 APAC to dominate digital signage market, in terms of share and CAGR, for hospitality vertical during forecast period 90
10.2.5 GOVERNMENT, COMMAND AND CONTROL CENTERS 91
10.2.5.1 North America to hold major share of digital signage market for government, command and control centers during forecast period 91
10.3 INFRASTRUCTURAL 93
10.3.1 TRANSPORTATION AND PUBLIC PLACES 95
10.3.1.1 APAC to witness highest growth rate for digital signage market for transportation and public places during forecast period 95
10.3.2 SPORTS AND ENTERTAINMENT 97
10.3.2.1 APAC to dominate digital signage market for sports and entertainment vertical, in terms of size and CAGR,
during forecast period 97
10.4 INSTITUTIONAL 98
10.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE 100
10.4.1.1 APAC to witness highest growth rate for digital signage market in banking, financial services, and insurance vertical during forecast period 100
10.4.2 EDUCATION 101
10.4.2.1 North America to hold major share of digital signage market for education vertical during forecast period 101
10.5 INDUSTRIAL 102
10.5.1 APAC TO DOMINATE DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL DURING FORECAST PERIOD 102
11 GEOGRAPHIC ANALYSIS 105
11.1 INTRODUCTION 106
11.2 NORTH AMERICA 108
11.2.1 US 111
11.2.1.1 US to hold major share of digital signage market in North America during forecast period 111
11.2.2 CANADA 112
11.2.2.1 Canada to witness highest growth rate for digital signage market in North America during forecast period 112
11.2.3 MEXICO 112
11.2.3.1 Mexico to witness growth in digital signage market especially in retail, education, banking, financial, and insurance vertical 112
11.3 EUROPE 112
11.3.1 UK 115
11.3.1.1 UK to hold major share of digital signage market in Europe during forecast period 115

11.3.2 GERMANY 115
11.3.2.1 Germany to witness highest growth rate for digital signage market in Europe during forecast period 115
11.3.3 FRANCE 116
11.3.3.1 France to witness growth in digital signage market especially in retail, hospitality, transportation and public places vertical
during forecast period 116
11.3.4 SPAIN 116
11.3.4.1 Sports and entertainment and retail verticals to be major users of digital signage in Spain during forecast period 116
11.3.5 ITALY 116
11.3.5.1 Growing retail space and sports and entertainment events to propel the digital signage market growth in Italy 116
11.3.6 REST OF EUROPE 117
11.3.6.1 Retail, sports and entertainment, transportation and public
places to be major users of digital signage in Rest of Europe
during forecast period 117
11.4 APAC 117
11.4.1 CHINA 120
11.4.1.1 China to hold major share of digital signage market in APAC
during forecast period 120
11.4.2 JAPAN 121
11.4.2.1 High demand for digital signage market in retail, healthcare, hospitality, sports and entertainment vertical is expected
during forecast period 121
11.4.3 SOUTH KOREA 121
11.4.3.1 South Korea is a major contributor to digital signage market due to presence of major players 121
11.4.4 INDIA 122
11.4.4.1 India to witness highest CAGR for digital signage market in APAC during forecast period 122
11.4.5 AUSTRALIA 122
11.4.5.1 Digital signage market for retail, transportation, and sports
and entertainment verticals to witness high demand
during forecast period 122
11.4.6 REST OF APAC 122
11.4.6.1 Retail, transportation and public places, and sports and entertainment to be major users of digital signage
during forecast period 122
11.5 ROW 123
11.5.1 MIDDLE EAST 124
11.5.1.1 Middle East to witness highest CAGR of digital signage market in RoW during forecast period 124
11.5.2 AFRICA 125
11.5.2.1 Africa to witness significant demand for digital signage market in retail and healthcare during forecast period 125

11.5.3 SOUTH AMERICA 125
11.5.3.1 South America to hold major share of digital signage market in RoW during forecast period 125
12 COMPETITIVE LANDSCAPE 126
12.1 OVERVIEW 126
12.2 RANKING ANALYSIS OF KEY PLAYERS IN DIGITAL SIGNAGE MARKET 128
12.3 COMPETITIVE LEADERSHIP MAPPING 129
12.3.1 VISIONARY LEADERS 129
12.3.2 DYNAMIC DIFFERENTIATORS 130
12.3.3 INNOVATORS 130
12.3.4 EMERGING COMPANIES 130
12.4 STRENGTH OF PRODUCT PORTFOLIO (25 COMPANIES) 132
12.5 BUSINESS STRATEGY EXCELLENCE (25 COMPANIES) 133
12.6 COMPETITIVE SITUATIONS AND TRENDS 134
12.6.1 PRODUCT LAUNCHES AND DEVELOPMENTS 134
12.6.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT DEVELOPMENTS 137
12.6.3 MERGERS & ACQUISITIONS 138
12.6.4 EXPANSIONS 139
13 COMPANY PROFILES 140
13.1 INTRODUCTION 140
13.2 KEY PLAYERS 141
(Business overview, Products and solutions offered, Recent developments, MNM view, SWOT analysis)*
13.2.1 SAMSUNG ELECTRONICS 141
13.2.2 LG ELECTRONICS 146
13.2.3 SHARP (FOXCONN) 150
13.2.4 LEYARD OPTOELECTRONIC (PLANAR) 153
13.2.5 NEC CORP. 157
13.2.6 SONY 160
13.2.7 BARCO 163
13.2.8 PANASONIC 166
13.2.9 SHANGHAI GOODVIEW ELECTRONICS 169
13.2.10 AU OPTRONICS 171
13.3 OTHER PLAYERS 175
13.3.1 SCALA 175
13.3.2 E INK HOLDINGS 176
13.3.3 BENQ GROUP. 177
13.3.4 INTUIFACE 177
13.3.5 DAKTRONICS (ADFLOW NETWORKS) 178
13.3.6 CHRISTIE DIGITAL SYSTEMS 178
13.3.7 OMNIVEX CORPORATION 179
13.3.8 DEEPSKY CORPORATION 179
13.3.9 DELTA ELECTRONICS 180
13.3.10 EXCEPTIONAL 3D 180
*Business overview, Products and solutions offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.
14 APPENDIX 181
14.1 DISCUSSION GUIDE 181
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 183
14.3 AVAILABLE CUSTOMIZATION 185
14.4 RELATED REPORTS 185
14.5 AUTHOR DETAILS 186

LIST OF TABLES

TABLE 1 DIGITAL SIGNAGE MARKET SIZE, 2016–2024 (USD BILLION) 51
TABLE 2 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE, 2016–2024 (USD MILLION) 53
TABLE 3 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION,
2016–2024 (USD BILLION) 53
TABLE 4 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY VERTICAL,
2016–2024 (USD MILLION) 54
TABLE 5 DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 54
TABLE 6 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURAL VERTICAL,
BY TYPE, 2016–2024 (USD BILLION) 55
TABLE 7 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 55
TABLE 8 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY,
2016–2024 (USD BILLION) 57
TABLE 9 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY,
2016–2024 (MILLION UNITS) 58
TABLE 10 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY VERTICAL,
2016–2024 (USD MILLION) 65
TABLE 11 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 66
TABLE 12 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 66
TABLE 13 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 67
TABLE 14 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION,
2016–2024 (USD MILLION) 67
TABLE 15 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE, 2016–2024 (USD MILLION) 69
TABLE 16 DIGITAL SIGNAGE MARKET FOR SERVICES, BY VERTICAL,
2016–2024 (USD MILLION) 70
TABLE 17 DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 70
TABLE 18 DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 71
TABLE 19 DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL VERTICAL,
BY TYPE, 2016–2024 (USD MILLION) 71
TABLE 20 DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION,
2016–2024 (USD MILLION) 71
TABLE 21 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2016–2024 (USD BILLION) 73
TABLE 22 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2016–2024 (USD BILLION) 79
TABLE 23 DIGITAL SIGNAGE MARKET FOR INDOOR APPLICATION, BY VERTICAL TYPE,
2016–2024 (USD MILLION) 80
TABLE 24 DIGITAL SIGNAGE MARKET FOR OUTDOOR APPLICATION, BY VERTICAL TYPE, 2016–2024 (USD MILLION) 81
TABLE 25 DIGITAL SIGNAGE MARKET, BY VERTICAL, 2016–2024 (USD BILLION) 83
TABLE 26 DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY TYPE,
2016–2024 (USD BILLION) 85
TABLE 27 DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY REGION,
2016–2024 (USD BILLION) 85
TABLE 28 DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY OFFERING,
2016–2024 (USD BILLION) 86
TABLE 29 DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2016–2024 (USD BILLION) 87
TABLE 30 DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2016–2024 (USD BILLION) 87
TABLE 31 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY REGION,
2016–2024 (USD MILLION) 88
TABLE 32 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY OFFERING, 2016–2024 (USD MILLION) 89
TABLE 33 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION,
2016–2024 (USD MILLION) 89
TABLE 34 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING,
2016–2024 (USD MILLION) 90
TABLE 35 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY REGION,
2016–2024 (USD MILLION) 91
TABLE 36 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY OFFERING,
2016–2024 (USD MILLION) 91
TABLE 37 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, COMMAND AND CONTROL CENTERS, BY REGION, 2016–2024 (USD MILLION) 92
TABLE 38 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, COMMAND & CONTROL CENTERS, BY OFFERING, 2016–2024 (USD MILLION) 92
TABLE 39 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY TYPE,
2016–2024 (USD BILLION) 93
TABLE 40 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY REGION,
2016–2024 (USD BILLION) 94
TABLE 41 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY OFFERING, 2016–2024 (USD BILLION) 94
TABLE 42 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES,
BY REGION, 2016–2024 (USD BILLION) 96
TABLE 43 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES,
BY OFFERING, 2016–2024 (USD BILLION) 96
TABLE 44 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2016–2024 (USD MILLION) 97
TABLE 45 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2016–2024 (USD MILLION) 98
TABLE 46 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY TYPE,
2016–2024 (USD MILLION) 99
TABLE 47 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY REGION,
2016–2024 (USD MILLION) 99
TABLE 48 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY OFFERING,
2016–2024 (USD MILLION) 99
TABLE 49 DIGITAL SIGNAGE MARKET FOR BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI), BY REGION, 2016–2024 (USD MILLION) 100
TABLE 50 DIGITAL SIGNAGE MARKET FOR BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI), BY OFFERING, 2016–2024 (USD MILLION) 101
TABLE 51 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION,
2016–2024 (USD MILLION) 101
TABLE 52 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING,
2016–2024 (USD MILLION) 102
TABLE 53 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL, BY REGION,
2016–2024 (USD MILLION) 103
TABLE 54 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL, BY OFFERING,
2016–2024 (USD MILLION) 104
TABLE 55 DIGITAL SIGNAGE MARKET, BY REGION, 2016–2024 (USD BILLION) 107
TABLE 56 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY,
2016–2024 (USD BILLION) 110
TABLE 57 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY VERTICAL,
2016–2024 (USD BILLION) 110
TABLE 58 DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2016–2024 (USD MILLION) 114
TABLE 59 DIGITAL SIGNAGE MARKET IN EUROPE, BY VERTICAL, 2016–2024 (USD MILLION) 115
TABLE 60 DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2016–2024 (USD BILLION) 119
TABLE 61 DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL, 2016–2024 (USD BILLION) 120
TABLE 62 DIGITAL SIGNAGE MARKET IN ROW, BY REGION, 2016–2024 (USD MILLION) 123
TABLE 63 DIGITAL SIGNAGE MARKET IN ROW, BY VERTICAL, 2016–2024 (USD MILLION) 124


LIST OF FIGURES

FIGURE 1 DIGITAL SIGNAGE MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 23
FIGURE 2 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN 24
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 5 DATA TRIANGULATION 30
FIGURE 6 ASSUMPTIONS FOR THE RESEARCH STUDY 31
FIGURE 7 COMMERCIAL VERTICAL TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 33
FIGURE 8 DIGITAL SIGNAGE MARKET FOR SOFTWARE TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 33
FIGURE 9 APAC TO BE FASTEST-GROWING REGION FOR DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 34
FIGURE 10 INCREASING ADOPTION OF DIGITAL SIGNAGE IN COMMERCIAL VERTICAL AND RISING INFRASTRUCTURAL DEVELOPMENTS DRIVING DIGITAL SIGNAGE MARKET 35
FIGURE 11 COMMERCIAL VERTICAL TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 35
FIGURE 12 COMMERCIAL VERTICAL HELD LARGEST SHARE OF DIGITAL SIGNAGE MARKET
IN APAC IN 2018 36
FIGURE 13 INDIA, AUSTRALIA, CHINA, AND CANADA TO WITNESS HIGHER GROWTH IN DIGITAL SIGNAGE MARKET BY 2024 37
FIGURE 14 DIGITAL SIGNAGE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 39
FIGURE 15 SHIPMENT OF 4K TV TO GROW RAPIDLY IN NEXT 2 YEARS 41
FIGURE 16 SHIPMENT OF 8K TV TO SURGE FROM 2019 ONWARDS 42
FIGURE 17 VALUE CHAIN ANALYSIS: DIGITAL SIGNAGE MARKET 46
FIGURE 18 DIGITAL SIGNAGE MARKET SEGMENTATION, BY OFFERING 50
FIGURE 19 DIGITAL SIGNAGE MARKET FOR SOFTWARE TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 50
FIGURE 20 DIGITAL SIGNAGE MARKET, BY HARDWARE 52
FIGURE 21 DISPLAYS TO DOMINATE DIGITAL SIGNAGE MARKET FOR HARDWARE DURING FORECAST PERIOD 52
FIGURE 22 DISPLAYS, BY TECHNOLOGY 56
FIGURE 23 DIGITAL SIGNAGE MARKET FOR DIRECT-VIEW FINE-PIXEL LED TECHNOLOGY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 57
FIGURE 24 SOFTWARE OFFERINGS: DIGITAL SIGNAGE MARKET 64
FIGURE 25 COMMERCIAL VERTICAL TO HOLD LARGEST SIZE OF DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD 65
FIGURE 26 DIGITAL SIGNAGE SERVICES MARKET FOR INFRASTRUCTURAL VERTICAL TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 69
FIGURE 27 DIGITAL SIGNAGE MARKET, BY APPLICATION 79
FIGURE 28 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 83
FIGURE 29 DIGITAL SIGNAGE MARKET FOR HOSPITALITY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 84
FIGURE 30 USAGE OF DIGITAL SIGNAGE IN RETAIL 87
FIGURE 31 TRANSPORTATION AND PUBLIC PLACES TO REGISTER HIGHER CAGR
DURING FORECAST PERIOD 93
FIGURE 32 EDUCATION TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 98
FIGURE 33 APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 103
FIGURE 34 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 106
FIGURE 35 APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 106
FIGURE 36 INDIA TO WITNESS HIGHEST GROWTH IN DIGITAL SIGNAGE MARKET BY 2024 107
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 109
FIGURE 38 US TO HOLD LARGEST SIZE OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA DURING FORECAST PERIOD 110
FIGURE 39 EUROPE: MARKET SNAPSHOT 113
FIGURE 40 GERMANY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 114
FIGURE 41 APAC: MARKET SNAPSHOT 118
FIGURE 42 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 119
FIGURE 43 MIDDLE EAST TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 123
FIGURE 44 KEY DEVELOPMENTS BY LEADING PLAYERS IN MARKET FROM 2016 TO 2018 127
FIGURE 45 RANKING OF KEY PLAYERS IN DIGITAL SIGNAGE MARKET (2018) 128
FIGURE 46 DIGITAL SIGNAGE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING 131
FIGURE 47 PRODUCT LAUNCHES AND DEVELOPMENTS WERE KEY STRATEGIES ADOPTED
BY MAJOR PLAYERS FROM 2016 TO 2018 134
FIGURE 48 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 142
FIGURE 49 LG ELECTRONICS: COMPANY SNAPSHOT 146
FIGURE 50 SHARP (FOXCONN): COMPANY SNAPSHOT 150
FIGURE 51 LEYARD OPTOELECTRONIC (PLANAR): COMPANY SNAPSHOT 153
FIGURE 52 NEC CORP.: COMPANY SNAPSHOT 157
FIGURE 53 SONY: COMPANY SNAPSHOT 161
FIGURE 54 BARCO: COMPANY SNAPSHOT 163
FIGURE 55 PANASONIC: COMPANY SNAPSHOT 166
FIGURE 56 AU OPTRONICS: COMPANY SNAPSHOT 172


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[デジタルサイネージの世界市場予測(~2024年)] ( Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024 / SE-2270) についてEメールでお問い合わせ


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