TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 REGIONAL SCOPE 16
1.3.2 PERIODIZATION CONSIDERED 17
1.4 CURRENCY CONSIDERED 17
1.5 UNIT CONSIDERED 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Breakdown of primaries 22
2.2 MARKET SIZE ESTIMATION 22
2.3 DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 25
2.4.1 ASSUMPTIONS 25
2.4.2 LIMITATIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 29
4.2 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE 29
4.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY 30
4.4 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION 30
4.5 ASIA PACIFIC POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE AND COUNTRY 31
4.6 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET: KEY COUNTRIES 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Increasing water contamination 34
5.2.1.2 Greater awareness about the benefits of water treatment 34
5.2.1.3 Technological innovations 34
5.2.2 RESTRAINTS 35
5.2.2.1 High installation, equipment and operation cost 35
5.2.3 OPPORTUNITIES 35
5.2.3.1 Scarcity of clean water in developing and under-developed countries 35
5.2.3.2 Few replacement choices 35
5.2.4 CHALLENGES 36
5.2.4.1 Aging Infrastructure 36
5.2.4.2 Competition with the bottled water industry 36
6 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE 37
6.1 INTRODUCTION 38
6.2 FAUCET-MOUNTED FILTERS 40
6.2.1 FAUCET-MOUNTED FILTERS DOMINATED THE POU WATER
TREATMENT SYSTEMS MARKET, IN TERMS OF VALUE 40
6.3 TABLETOP PITCHERS 40
6.3.1 TABLETOP PITCHERS TO REGISTER THE HIGHEST GROWTH RATE
DURING THE FORECAST PERIOD 40
6.4 COUNTERTOP UNITS 40
6.4.1 COUNTERTOP UNITS OPERATE ON REVERSE OSMOSIS AS WELL
AS ACTIVATED CARBON TECHNOLOGIES 40
6.5 UNDER-THE-SINK FILTERS 41
6.5.1 UNDER-THE-SINK FILTERS ARE EASY TO INSTALL AND HAVE
LOW MAINTENANCE COST 41
6.6 OTHERS 41
6.6.1 OTHERS SEGMENT IS PROJECTED TO RECORD SLOW GROWTH
DURING THE FORECAST PERIOD 41
7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY 42
7.1 INTRODUCTION 43
7.2 REVERSE OSMOSIS SYSTEMS 45
7.2.1 REVERSE OSMOSIS SYSTEMS TO REGISTER THE HIGHEST
GROWTH FROM 2018 TO 2023 45
7.3 DISTILLATION SYSTEMS 45
7.3.1 DISTILLATION SYSTEMS GARNERED THE LARGEST DEAMND IN 2017 45
7.4 ULTRAFILTRATION SYSTEMS 46
7.4.1 ULTRAFILTRATION IS A MEMBRANE BASED TECHNOLOGY FOR DECONTAMINATION OF WATER 46
7.5 DISINFECTION METHODS 46
7.5.1 THE MOST COMMONLY USED DISINFECTING AGENTS CHLORINATION, OZONATION, UV LIGHT 46
7.5.1.1 Chlorination 46
7.5.1.2 UV radiation 47
7.5.1.3 Ozonation 47
7.6 FILTRATION METHOD 47
7.6.1 FILTRATION EQUIPMENT RANGE FROM TABLE TOP PORTABLE WATER
FILTERS TO CUSTOMIZED BUILD SPECIFIC SYSTEMS 47
7.6.1.1 Activated carbon filters 48
7.6.1.2 Mechanical filter 48
7.6.1.3 Biosand filter 48
7.7 ION EXHANGE 48
7.7.1 ION EXCHANGE SEGMENT IS PROJECTED TO RECORD THE
SECOND-HIGHEST GROWTH DURING THE FORECAST PERIOD 48
7.8 OTHERS 49
7.8.1 THE OTHERS SEGMENT IS PROJECTED TO RECORD THE LOWEST
GROWTH RATE DURING THE FORECAST PERIOD 49
8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION 50
8.1 INTRODUCTION 51
8.2 RESIDENTIAL 52
8.2.1 RESIDENTIAL SEGMENT TO DOMINATE THE POU WATER TREATMENT SYSTEMS MARKET THROUGH 2023 52
8.3 NON-RESIDENTIAL 53
8.3.1 NON-RESIDENTIAL SEGMENT INCLUDES COMMERCIAL, EDUCATIONAL, INDUSTRIAL, HEALTHCARE, AND HOSPITALITY SECTORS 53
9 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY REGION 55
9.1 INTRODUCTION 56
9.2 ASIA PACIFIC 58
9.2.1 CHINA 61
9.2.1.1 China Quality Certification (CQC) is the certified body for implementing standards in the Chinese market 61
9.2.2 INDIA 62
9.2.2.1 India to register the highest growth rate in the global point-
of-use water treatment systems market 62
9.2.3 AUSTRALIA 63
9.2.3.1 Australian Certification Services Pty Ltd looks after AS/NZS standards in the Australian market 63
9.2.4 JAPAN 64
9.2.4.1 Japan Water Works Association (JWWA) is the regulatory body responsible for testing water purifiers in Japan 65
9.2.5 KOREA 66
9.2.5.1 Korea was one of the pioneers in Asia Pacific to introduce membrane technology, reverse osmosis, and nanotechnology for water purification 66
9.2.6 REST OF ASIA PACIFIC 67
9.2.6.1 Increasing demand for treated water and rapid urbanization is expected to drive the POU water treatment systems market in
rest of Asia Pacific 67
9.3 NORTH AMERICA 68
9.3.1 US 70
9.3.1.1 Intertek Testing Services and Underwriters Laboratories (UL)
are the certified systems testing laboratories in the US 70
9.3.2 CANADA 72
9.3.2.1 NSF International regulates the Canadian point- of-use water treatment systems market 72
9.3.3 MEXICO 73
9.3.3.1 Intertek plc and Underwriters Laboratories (UL) are the certified laboratories for testing of water equipments in Mexico 73
9.4 EUROPE 75
9.4.1 GERMANY 77
9.4.1.1 Wasserfaches Cert- DVGW CERT GmbH is the certified regulatory body in Germany 77
9.4.2 FRANCE 78
9.4.2.1 CRECEP, INSTITUT PASTEUR, IRH Environment & CARSO-LSEHL
are the certified laboratories to issue ACS certification in France 78
9.4.3 ITALY 80
9.4.3.1 CERMET SOC. Cons. a r.l. (Certification and Quality Service) and DVN Italia (Det Norske Veritas Italia)are the water treatment equipment testing bodies in Italy 80
9.4.4 UK 81
9.4.4.1 Water Regulations Advisory Scheme (WRAS) is the approved
certified body for water treatment equipment in the UK 81
9.4.5 SPAIN 82
9.4.5.1 Ministry of Health and Food is the approved certified body for implementing standards in Spain 83
9.4.6 REST OF EUROPE 84
9.4.6.1 Increasing drinking water contamination is expected to drive the demand for point-of-use water treatment systems in rest of Europe 84
9.5 SOUTH AMERICA 85
9.5.1 BRAZIL 87
9.5.1.1 Associação NCC Certificações do Brasil (NCC) regulates the water quality/devices standards in Brazil 87
9.5.2 ARGENTINA 88
9.5.2.1 Faucet-mounted filters device accounted for the largest market share in Argentina point-of-use water treatment system market 88
9.5.3 REST OF SOUTH AMERICA 89
9.5.3.1 Tabletop pitchers is projected to grow at the highest CAGR during the forecast period in rest of South America 89
9.6 MIDDLE EAST & AFRICA 90
9.6.1 SOUTH AFRICA 92
9.6.1.1 In South Africa, reference is made to NSF/ANSI Standards 42, 53, & 55 for design and construction of water treatment equipment 92
9.6.2 SAUDI ARABIA 93
9.6.2.1 Intertek plc regulates the point-of-use water treatment systems in Saudi Arabia 93
9.6.3 UAE 95
9.6.3.1 Faucet-mounted filters device dominated the point- of-use water treatment system in the UAE 95
9.6.4 REST OF MIDDLE EAST & AFRICA 96
9.6.4.1 Tabletop pitchers device is projected to grow at the highest CAGR in rest of Middle East & Africa point-of-use water treatment system 96
10 COMPETITIVE LANDSCAPE 97
10.1 OVERVIEW 97
10.1.1 NEW PRODUCT LAUNCHES 98
10.1.2 MERGERS AND ACQUISITIONS 98
10.1.3 AGREEMENTS, COLLABORATIONS, & JOINT VENTURES 99
10.1.4 EXPANSIONS 100
11 COMPANY PROFILES 101
(Business Overview, Products Offered, Recent Developments, MnM View)*
11.1 HONEYWELL INTERNATIONAL 101
11.2 PENTAIR 103
11.3 PANASONIC CORPORATION 106
11.4 UNILEVER 108
11.5 LG ELECTRONICS 110
11.6 COWAY 112
11.7 BEST WATER TECHNOLOGY (BWT) 114
11.8 TORAY INDUSTRIES 116
11.9 OTHER PLAYERS 118
11.9.1 ALTICOR 118
11.9.2 3M 118
11.9.3 TATA CHEMICALS 118
11.9.4 KENT RO 118
11.9.5 WHIRLPOOL CORPORATION 119
11.9.6 EUREKA FORBES 119
11.9.7 CULLIGAN INTERNATIONAL 119
11.9.8 INSTAPURE BRANDS 119
11.9.9 HELEN OF TROY LIMITED 119
11.9.10 GE APPLIANCES 120
11.9.11 DOWDUPONT 120
11.9.12 A.O. SMITH CORPORATION 120
11.9.13 KINETICO 120
11.9.14 ECOWATER SYSTEMS 121
11.9.15 WESTAQUA-DISTRIBUTION OU 121
*Details on Business Overview, Products Offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
12 APPENDIX 122
12.1 DISCUSSION GUIDE 122
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 125
12.3 AVAILABLE CUSTOMIZATIONS 127
12.4 RELATED REPORTS 127
12.5 AUTHOR DETAILS 128
TABLE 1 USD CONVERSION RATES, 2014–2017 18
TABLE 2 PROS AND CONS OF POINT-OF-USE WATER TREATMENT DEVICES 38
TABLE 3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE,
2016–2023 (USD MILLION) 39
TABLE 4 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE,
2016–2023 (THOUSAND UNITS) 39
TABLE 5 EXISTING ANSI/NSF STANDARDS FOR POU TECHNOLOGIES 43
TABLE 6 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 44
TABLE 7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (THOUSAND UNITS) 44
TABLE 8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 51
TABLE 9 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY APPLICATION, 2016–2023 (THOUSAND UNITS) 52
TABLE 10 NON-RESIDENTIAL POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, 2016–2023 (USD MILLION) 53
TABLE 11 NON-RESIDENTIAL POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE 2016–2023 (THOUSAND UNITS) 53
TABLE 12 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 57
TABLE 13 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY REGION,
2016–2023 (THOUSAND UNITS) 57
TABLE 14 ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (USD MILLION) 59
TABLE 15 ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (THOUSAND UNITS) 59
TABLE 16 ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 60
TABLE 17 ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 60
TABLE 18 STANDARD/REGULATION IN THE CHINESE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 61
TABLE 19 CHINA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 61
TABLE 20 CHINA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 62
TABLE 21 INDIA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 62
TABLE 22 INDIA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 63
TABLE 23 STANDARD/REGULATION IN THE AUSTRALIAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 63
TABLE 24 AUSTRALIA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 64
TABLE 25 AUSTRALIA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 64
TABLE 26 STANDARD/REGULATION IN THE JAPANESE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 65
TABLE 27 JAPAN: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 65
TABLE 28 JAPAN: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 65
TABLE 29 KOREA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 66
TABLE 30 KOREA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 66
TABLE 31 REST OF ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 67
TABLE 32 REST OF ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 67
TABLE 33 NORTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (USD MILLION) 68
TABLE 34 NORTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (THOUSAND UNITS) 68
TABLE 35 NORTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 69
TABLE 36 NORTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 69
TABLE 37 STANDARD/REGULATION IN THE US POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 70
TABLE 38 US: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE,
2016–2023 (USD MILLION) 71
TABLE 39 US: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE,
2016–2023 (THOUSAND UNITS) 71
TABLE 40 STANDARD/REGULATION IN THE CANADIAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 72
TABLE 41 CANADA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 72
TABLE 42 CANADA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 73
TABLE 43 STANDARD/REGULATION IN THE MEXICAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 73
TABLE 44 MEXICO: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 74
TABLE 45 MEXICO: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 74
TABLE 46 EUROPE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (USD MILLION) 75
TABLE 47 EUROPE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (THOUSAND UNITS) 75
TABLE 48 EUROPE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 76
TABLE 49 EUROPE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 76
TABLE 50 STANDARD/REGULATION IN THE GERMANIAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 77
TABLE 51 GERMANY: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 77
TABLE 52 GERMANY: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 78
TABLE 53 STANDARD/REGULATION IN THE FRANCE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 78
TABLE 54 FRANCE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 79
TABLE 55 FRANCE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 79
TABLE 56 STANDARD/REGULATION IN THE ITALIAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 80
TABLE 57 ITALY: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 80
TABLE 58 ITALY: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 81
TABLE 59 STANDARD/REGULATION IN THE UK POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 81
TABLE 60 UK: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 82
TABLE 61 UK: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 82
TABLE 62 STANDARD/REGULATION IN THE SPAIN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 83
TABLE 63 SPAIN: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 83
TABLE 64 SPAIN: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 83
TABLE 65 REST OF EUROPE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 84
TABLE 66 REST OF EUROPE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 84
TABLE 67 SOUTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (USD MILLION) 85
TABLE 68 SOUTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY COUNTRY, 2016–2023 (THOUSAND UNITS) 85
TABLE 69 SOUTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 86
TABLE 70 SOUTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 86
TABLE 71 STANDARD/REGULATION IN THE BRAZILIAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 87
TABLE 72 BRAZIL: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 87
TABLE 73 BRAZIL: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 88
TABLE 74 ARGENTINA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 88
TABLE 75 ARGENTINA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 89
TABLE 76 REST OF SOUTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 89
TABLE 77 REST OF SOUTH AMERICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 90
TABLE 78 MIDDLE EAST & AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 90
TABLE 79 MIDDLE EAST & AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY COUNTRY, 2016–2023 (THOUSAND UNITS) 91
TABLE 80 MIDDLE EAST & AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 91
TABLE 81 MIDDLE EAST & AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 91
TABLE 82 STANDARD/REGULATION IN THE SOUTH AFRICAN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 92
TABLE 83 SOUTH AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 92
TABLE 84 SOUTH AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 93
TABLE 85 STANDARD/REGULATION IN THE SAUDI ARABIA POINT-OF-USE WATER TREATMENT SYSTEMS MARKET 93
TABLE 86 SAUDI ARABIA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (USD MILLION) 94
TABLE 87 SAUDI ARABIA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE,
BY DEVICE, 2016–2023 (THOUSAND UNITS) 94
TABLE 88 UAE : POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 95
TABLE 89 UAE: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 95
TABLE 90 REST OF MIDDLE EAST & AFRICA : POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (USD MILLION) 96
TABLE 91 REST OF MIDDLE EAST & AFRICA: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE, 2016–2023 (THOUSAND UNITS) 96
TABLE 92 NEW PRODUCT LAUNCHES, 2012–2014 98
TABLE 94 AGREEMENTS, COLLABORATIONS, & JOINT VENTURES, 2013–2014 99
TABLE 95 EXPANSIONS, 2012 100
LIST OF FIGURES
FIGURE 1 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SEGMENTATION 16
FIGURE 2 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET: RESEARCH DESIGN 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 POINT-OF-USE WATER TREATMENT SYSTEMS: DATA TRIANGULATION 24
FIGURE 6 FAUCET-MOUNTED FILTERS TO DOMINATE THE MARKET THROUGH THE
FORECAST PERIOD 26
FIGURE 7 REVERSE OSMOSIS SYSTEMS TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 27
FIGURE 8 RESIDENTIAL SEGMENT TO LEAD THE MARKET THROUGH THE FORECAST PERIOD 27
FIGURE 9 ASIA PACIFIC DOMINATED THE POINT-OF-USE WATER TREATMENT SYSTEMS MARKET IN 2017 28
FIGURE 10 EMERGING ECONOMIES OFFER ATTRACTIVE OPPORTUNITIES IN THE POINT-
OF-USE WATER TREATMENT SYSTEMS MARKET 29
FIGURE 11 TABLETOP PITCHERS SEGMENT TO GROW AT THE HIGHEST RATE DURING
THE FORECAST PERIOD 29
FIGURE 12 DISTILLATION SYSTEMS TO DOMINATE THE MARKET THROUGH 2023 30
FIGURE 13 RESIDENTIAL SEGMENT TO LEAD THE MARKET THROUGH 2023 30
FIGURE 14 CHINA WAS THE LARGEST MARKET FOR POINT-OF-USE WATER
TREATMENT SYSTEMS IN 2017 31
FIGURE 15 INDIA TO GROW AT THE HIGHEST CAGR FROM 2018 TO 2023 32
FIGURE 16 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET DYNAMICS 33
FIGURE 17 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY DEVICE,
2018 VS. 2023 (USD MILLION) 38
FIGURE 18 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY TECHNOLOGY, 2018 VS. 2023 (USD MILLION) 43
FIGURE 19 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SIZE, BY APPLICATION, 2018 VS. 2023 (USD MILLION) 51
FIGURE 20 GEOGRAPHICAL SNAPSHOT: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET GROWTH RATE, CAGR (2018-2023) 56
FIGURE 21 ASIA PACIFIC: THE MARKET OF POTENTIAL GROWTH FOR POINT-OF-USE WATER TREATMENT SYSTEMS 58
FIGURE 22 COMPANIES ADOPTED ACQUISITIONS AS THEIR KEY GROWTH STRATEGY
OVER THE LAST FIVE YEARS 97
FIGURE 23 HONEYWELL INTERNATIONAL: COMPANY SNAPSHOT 101
FIGURE 24 PENTAIR: COMPANY SNAPSHOT 103
FIGURE 25 PANASONIC CORPORATION: COMPANY SNAPSHOT 106
FIGURE 26 UNILEVER: COMPANY SNAPSHOT 108
FIGURE 27 LG ELECTRONICS: COMPANY SNAPSHOT 110
FIGURE 28 COWAY: COMPANY SNAPSHOT 112
FIGURE 29 BEST WATER TECHNOLOGY: COMPANY SNAPSHOT 114
FIGURE 30 TORAY INDUSTRIES: COMPANY SNAPSHOT 116