Biofortification Market by Crop (Sweet Potato, Cassava, Rice, Corn, Wheat, Beans, and Pearl Millet), Target Nutrient (Zinc, Iron, and Vitamins), and Region (Latin America, Africa, and Asia Pacific) - Global Forecast to 2023

栄養成分強化の世界市場予測(~2023年):亜鉛、鉄、ビタミン

◆タイトル:Biofortification Market by Crop (Sweet Potato, Cassava, Rice, Corn, Wheat, Beans, and Pearl Millet), Target Nutrient (Zinc, Iron, and Vitamins), and Region (Latin America, Africa, and Asia Pacific) - Global Forecast to 2023
◆商品コード:AGI-6773
◆調査・発行会社:MarketsandMarkets
◆発行日:2018年12月4日
◆ページ数:102
◆レポート形式:PDF / 英語
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【レポートの概要】

当調査レポートでは、栄養成分強化の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、作物別分析、栄養成分別(亜鉛、鉄、ビタミン)分析、地域別分析、栄養成分強化の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“The biofortification market is projected to grow at a CAGR of 8.6%”The biofortification market is estimated at USD 78 million in 2018, and projected to grow at a CAGR of 8.6%, to reach USD 118 million by 2023. The growth of the biofortification market is driven by the rise in funds for agronomic practices and technological advancements. A key driver for the market’s growth is the increasing use of high nutritional content in foods due to increasing consumer awareness about healthy diets. Africa is projected to be the fastest-growing regional market. Asian countries, especially India, have emerged as leading destinations, thereby facilitating the market shift from developed economies to developing economies. One of the major restraints in the growth of the biofortification market is low awareness about the benefits of biofortified crops.

“The sweet potato segment is estimated to account for the largest share in 2018”
Based on crop, the sweet potato segment is estimated to account for the largest share of the biofortification market in 2018. The demand for biofortified crops such as sweet potato and cassava has increased with the rising technological advancements to increase the nutrient content, particularly in orange-fleshed sweet potato (OFSP). Africa is projected to be the fastest-growing market in the sweet potato segment due to the ease of biofortifying sweet potato with nutrients such as iron, zinc, and vitamins.

“Vitamins to be the fastest growing target nutrient of biofortification”
Based on target nutrient, the vitamins segment is expected to be the fastest-growing during the forecast period. Growth in demand for functional and enriched processed food products, prevalence of vitamin deficiencies, and feed fortification due to the rise in global meat and dairy product consumption are some of the driving factors for the biofortification market.

“High growth is expected in the African biofortification market”
Africa is projected to be the fastest-growing market for the period considered for this study due to the rising disposable income and increase in demand for nutritional food products, along with the growing technology base, leading to increased demand for biofortification in the region. Africa has rich biodiversity in terms of crops. The development and introduction of agro-innovation across Africa resulted in the adoption of various new technologies in the agriculture industry.
Break-up of Primaries:
 By Company Type: Tier 1 – 55%, Tier 2 – 20%, and Tier 3 – 25%
 By Designation: C Level – 65%, D Level – 13%, and Others* – 22%
 By Region: Latin America – 14%, Asia Pacific – 57%, and Africa – 29%
*Others include sales managers, marketing managers, and product managers.
Leading players profiled in this report:
• Syngenta
• DowDuPont
• Bayer
• BASF
• Monsanto
• Charles River
• LemnaTec
• Intertek
• Agro BioSciences Inc.

Research Coverage:
The report segments the biofortification market on the basis of target nutrient, crop, and region. In terms of insights, this report has focused on various levels of analyses—competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.
Reasons to buy this report:
• To get a comprehensive overview of the biofortification market
• To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
• To gain insights about the major countries/regions in which the biofortification market is gaining popularity

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 GEOGRAPHIC SEGMENTATION 14
1.4 PERIODIZATION CONSIDERED 15
1.5 CURRENCY CONSIDERED 15
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 19
2.3 DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
2.5 RESEARCH LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE BIOFORTIFICATION MARKET 29
4.2 BIOFORTIFICATION MARKET SIZE, BY REGION 30
4.3 BIOFORTIFICATION MARKET, BY CROP 30
4.4 BIOFORTIFICATION MARKET, BY TARGET NUTRIENT, 2018 VS. 2023 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 33
5.2.1.1 Demand for high nutritional content foods 33
5.2.1.2 Rise in funds for agrigenomics 34
5.2.1.3 Technological advancements ensure strong market growth 34
5.2.2 RESTRAINTS 35
5.2.2.1 Lower awareness about the benefits of biofortified crops 35

5.2.3 OPPORTUNITIES 35
5.2.3.1 Unregulated environment for biofortification 35
5.2.3.2 Strong market potential in developing countries 35
5.2.4 CHALLENGES 36
5.2.4.1 Restriction on the production of genetically modified crops 36
5.3 SUPPLY CHAIN ANALYSIS 36
5.4 CROP DEVELOPMENT FRAMEWORK 37
5.5 PATENT ANALYSIS 38
6 BIOFORTIFICATION MARKET: REGULATORY FRAMEWORK 39
6.1 INTRODUCTION 39
6.1.1 HARVESTPLUS 39
6.1.2 INTERNATIONAL BODIES FOR BIOFORTIFICATION STANDARDS AND REGULATIONS 40
6.1.3 FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS (FAO) AND THE WORLD HEALTH ORGANIZATION (WHO) 40
7 BIOFORTIFICATION MARKET, BY TARGET NUTRIENT 41
7.1 INTRODUCTION 42
7.2 ZINC 43
7.2.1 ZINC IS THE MOST WIDELY ADDED AGRICULTURAL MICRONUTRIENT GLOBALLY, OWING TO ITS HIGH NUTRITIONAL PROPERTIES 43
7.3 IRON 44
7.3.1 IRON SEGMENT HELD THE LARGEST MARKET SHARE, DUE TO THEIR HIGH DEMAND 44
7.4 VITAMINS 45
7.4.1 THROUGH THE PROCESS OF BIOFORTIFICATION, THE DENSITY OF VITAMINS AND MINERALS IS INCREASED IN A CROP THROUGH PLANT BREEDING 45
7.5 OTHERS (Β-CAROTENE, AMINO ACIDS, AND PROTEINS) 46
8 BIOFORTIFICATION MARKET, BY CROP 47
8.1 INTRODUCTION 48
8.2 SWEET POTATO 50
8.2.1 THE DEMAND FOR SWEET POTATO HAS INCREASED WITH THE RISING TECHNOLOGICAL ADVANCEMENTS TO INCREASE THE NUTRIENT CONTENT 50
8.3 CASSAVA 50
8.3.1 CASSAVA IS ONE OF THE STARCHY STAPLE FOODS CONSUMED IN AFRICA, ASIA AND LATIN AMERICA 50
8.4 RICE 51
8.4.1 ACCORDING TO THE FAO, IN MANY ASIAN COUNTRIES, RICE PROVIDES UP TO 80% OF THE ENERGY INTAKE OF THE POOR POPULATION 51
8.5 CORN 52
8.5.1 ACCORDING TO THE US DEPARTMENT OF AGRICULTURE, IN 2015 ABOUT 92% OF THE CORN PRODUCED IN THE US WAS GENETICALLY MODIFIED 52

8.6 WHEAT 53
8.6.1 FOR IMPROVING THE YIELD AND QUALITY OF THE CROPS, BIOFORTIFICATION TECHNOLOGY REQUIRED 53
8.7 BEANS 53
8.7.1 BEANS IS THE MOST IMPORTANT FOOD IN THE DAILY FOOD HENCE THE BIOFORTIFICATUION IS REQUIRED FOR IMPROVING ITS NUTRITIONAL CONTAIN 53
8.8 PEARL MILLET 54
8.8.1 PEARL MILLET IS A PART OF THE DAILY DIET FOR MORE THAN 50 MILLION PEOPLE IN THE SEMI-ARID REGIONS OF INDIA AND AFRICA 54
8.9 OTHERS (TOMATO, BANANA, SORGHUM, AND BARLEY) 55
9 BIOFORTIFICATION MARKET, BY REGION 56
9.1 INTRODUCTION 57
9.2 LATIN AMERICA 58
9.2.1 BRAZIL 59
9.2.2 GUATEMALA 59
9.3 AFRICA 60
9.3.1 NIGERIA 62
9.3.2 DR CONGO 62
9.3.3 GHANA 62
9.3.4 MALAWI 62
9.3.5 REST OF AFRICA 62
9.4 ASIA PACIFIC 63
9.4.1 BANGLADESH 66
9.4.2 CHINA 66
9.4.3 INDIA 67
9.4.4 REST OF ASIA PACIFIC 67
10 COMPETITIVE LANDSCAPE 68
10.1 OVERVIEW 68
10.2 COMPETITIVE SCENARIO 70
10.3 MARKET RANKING ANALYSIS 71
10.4 EXPANSIONS 72
10.5 MERGERS & ACQUISITIONS 73
10.6 COLLABORATIONS & INVESTMENTS 74
10.7 AGREEMENTS 74

11 COMPANY PROFILES 75
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
11.1 SYNGENTA 75
11.2 BAYER 79
11.3 BASF 82
11.4 DOWDUPONT 85
11.5 MONSANTO 88
11.6 CHARLES RIVER 90
11.7 LEMNATEC 91
11.8 INTERTEK 92
11.9 AGRO BIOSCIENCES INC. 94
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
12 APPENDIX 95
12.1 DISCUSSION GUIDE 95
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 98
12.3 AVAILABLE CUSTOMIZATIONS 100
12.4 RELATED REPORTS 100
12.5 AUTHOR DETAILS 101

LIST OF TABLES

TABLE 1 US DOLLAR EXCHANGE RATE CONSIDERED FOR THE STUDY, 2014–2017 16
TABLE 2 MOST PREFERRED CROPS FOR SELECT TARGET NUTRIENTS 42
TABLE 3 BIOFORTIFICATION MARKET SIZE, BY TARGET NUTRIENT,
2016–2023 (USD MILLION) 43
TABLE 4 ZINC BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 43
TABLE 5 IRON BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 44
TABLE 6 VITAMINS BIOFORTIFICATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 45
TABLE 7 OTHER TARGET NUTRIENTS: BIOFORTIFICATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 46
TABLE 8 SCHEDULE OF PRODUCT RELEASE OF BIOFORTIFIED CROPS, 2007–2013 48
TABLE 9 BIOFORTIFICATION MARKET SIZE, BY CROP, 2016–2023 (USD MILLION) 49
TABLE 10 SWEET POTATO: BIOFORTIFICATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 50
TABLE 11 CASSAVA: BIOFORTIFICATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 51
TABLE 12 RICE: BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 51
TABLE 13 CORN: BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 14 WHEAT: BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 53
TABLE 15 BEANS: BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 53
TABLE 16 PEARL MILLET: BIOFORTIFICATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 54
TABLE 17 OTHERS: BIOFORTIFICATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 18 BIOFORTIFICATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 57
TABLE 19 LATIN AMERICA: BIOFORTIFICATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 58
TABLE 20 LATIN AMERICA: BIOFORTIFICATION MARKET SIZE, BY TARGET NUTRIENT,
2016–2023 (USD MILLION) 58
TABLE 21 LATIN AMERICA: BIOFORTIFICATION MARKET SIZE, BY CROP,
2016–2023 (USD MILLION) 59
TABLE 22 AFRICA: BIOFORTIFICATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 60
TABLE 23 AFRICA: BIOFORTIFICATION MARKET SIZE, BY TARGET NUTRIENT,
2016–2023 (USD MILLION) 61
TABLE 24 AFRICA: BIOFORTIFICATION MARKET SIZE, BY CROP, 2016–2023 (USD MILLION) 61
TABLE 25 ASIA PACIFIC: BIOFORTIFICATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 65
TABLE 26 ASIA PACIFIC: BIOFORTIFICATION MARKET SIZE, BY TARGET NUTRIENT,
2016–2023 (USD MILLION) 65

TABLE 27 ASIA PACIFIC: BIOFORTIFICATION MARKET SIZE, BY CROP,
2016–2023 (USD MILLION) 66
TABLE 28 EXPANSIONS, 2013 –2018 72
TABLE 29 MERGERS & ACQUISITIONS, 2014 –2018 73
TABLE 30 COLLABORATIONS & INVESTMENTS, 2013–2016 74
TABLE 31 AGREEMENTS, 2013 74


LIST OF FIGURES

FIGURE 1 BIOFORTIFICATION MARKET SNAPSHOT 14
FIGURE 2 BIOFORTIFICATION MARKET, BY REGION 14
FIGURE 3 BIOFORTIFICATION MARKET: RESEARCH DESIGN 17
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 DATA TRIANGULATION METHODOLOGY 22
FIGURE 8 IRON SEGMENT TO DOMINATE THE BIOFORTIFICATION MARKET,
BY TARGET NUTRIENT, 2018 VS. 2023 (USD MILLION) 26
FIGURE 9 SWEET POTATO SEGMENT TO DOMINATE THE BIOFORTIFICATION MARKET,
BY CROP, 2018 VS. 2023 (USD MILLION) 27
FIGURE 10 ASIA PACIFIC TO BE DOMINANT IN THE BIOFORTIFICATION MARKET, 2018–2023 28
FIGURE 11 ADVANCEMENTS IN BIOFORTIFICATION PROCESSES TO FUEL
THE MARKET DEMAND 29
FIGURE 12 BIOFORTIFICATION MARKET SIZE, 2018 VS. 2023 (USD MILLION) 30
FIGURE 13 SWEET POTATO TO ACCOUNT FOR THE HIGHEST MARKET SIZE THROUGHOUT THE FORECAST PERIOD 30
FIGURE 14 VITAMINS TO GROW AT THE HIGHEST RATE BETWEEN 2018 AND 2023 31
FIGURE 15 BIOFORTIFICATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 33
FIGURE 16 BIOFORTIFICATION MARKET SIZE, BY TARGET NUTRIENT,
2018 VS. 2023 (USD MILLION) 42
FIGURE 17 SWEET POTATO IS EXPECTED TO DOMINATE THE BIOFORTIFICATION MARKET FROM 2018 TO 2023 (USD MILLION) 49
FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 64
FIGURE 19 KEY DEVELOPMENTS OF THE LEADING PLAYERS IN THE BIOFORTIFICATION MARKET, 2013–NOVEMBER 2018 69
FIGURE 20 ANNUAL DEVELOPMENTS IN THE BIOFORTIFICATION MARKET,
JANUARY 2013-NOVEMBER 2018 70
FIGURE 21 MARKET RANKING OF PLAYERS IN BIOFORTIFICATION MARKET 71
FIGURE 22 SYNGENTA: COMPANY SNAPSHOT 76
FIGURE 23 SYNGENTA: SWOT ANALYSIS 77
FIGURE 24 BAYER: COMPANY SNAPSHOT 79
FIGURE 25 BAYER: SWOT ANALYSIS 81
FIGURE 26 BASF: COMPANY SNAPSHOT 82
FIGURE 27 BASF: SWOT ANALYSIS 84

FIGURE 28 DOWDUPONT: COMPANY SNAPSHOT 85
FIGURE 29 DOWDUPONT: SWOT ANALYSIS 87
FIGURE 30 MONSANTO: COMPANY SNAPSHOT 88
FIGURE 31 CHARLES RIVER: COMPANY SNAPSHOT 90
FIGURE 32 INTERTEK: COMPANY SNAPSHOT 92


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