調査レポートカテゴリー： MarketsandMarkets

Cognitive Media Market by Technology (Deep Learning & Machine Learning, NLP), Application (Content Management, Network Optimization, Predictive Analysis), Component (Solutions, Services), Deployment, Enterprise Size, and Region - Global Forecast to 2023

コグニティブメディアの世界市場予測（～2023年）

◆タイトル：Cognitive Media Market by Technology (Deep Learning & Machine Learning, NLP), Application (Content Management, Network Optimization, Predictive Analysis), Component (Solutions, Services), Deployment, Enterprise Size, and Region - Global Forecast to 2023
◆商品コード：TC-6500
◆調査・発行会社：MarketsandMarkets
◆発行日：2018年8月14日
◆ページ数：166
◆レポート形式：PDF / 英語
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【レポートの概要】

MarketsandMarketsが発行した当調査レポートでは、コグニティブメディアの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、技術別（深層学習・機械学習、NLP）分析、用途別（コンテンツ管理、ネットワーク最適化、予測分析）分析、コンポーネント別（ソリューション、サービス）分析、導入別分析、コグニティブメディアの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“The global cognitive media market to grow at a CAGR of 27.2% during the forecast period”MarketsandMarkets forecasts the global cognitive media market size to grow from USD 551.4 million in 2018 to USD 1,839.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 27.2% during the forecast period. Major growth drivers of the cognitive media market include an increasing adoption of the cognitive computing technology for various applications in the media industry and the automation of workflows. The lack of regulatory standardization and AI skilled experts, however, could affect the adoption of the AI technology in the emerging economies, which, in turn, may restrain the market growth.
“Predictive analysis segment to grow at the highest CAGR during the forecast period”
In the cognitive media market by application, there are segments such as, content management, network optimization, personalization and recommendation, predictive analysis, security management, and others. The predictive analysis application segment will grow at the highest CAGR, as it offers optimized media scheduling, better targeted advertising, and effective content recommendations to media enterprises.
“APAC to grow at the highest CAGR during the forecast period”
Among regions, APAC is expected to grow at the highest CAGR in the global cognitive media market during the forecast period. Media and entertainment enterprises’ increasing investments in APAC to improve efficiency and minimize cost of operations, and an increasing demand for cognitive tools and solutions will drive the adoption of cognitive computing technology in the APAC media market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the Cognitive media market.
 By Company Type: Tier I: 34%, Tier II: 40%, and Tier III: 26%
 By Designation: C-Level: 24%, Director Level: 36%, and Others: 40%
 By Region: North America: 34%, EMEA: 24%, and APAC: 42%
The report includes the study of the key players offering cognitive solutions for media enterprises. It profiles major vendors in the global cognitive market, such as Microsoft (US), Google (US), AWS (US), Adobe (US), IBM (US), nVIDIA (US), Salesforce (US), Baidu(China), Crimson Hexagon (US), Veritone (US), Bytedance (China), Acrolinx (Germany), Zeta Global (US), Kitewheel (US), Clarifai (US), Axle.ai (US), Albert (US), Kenshoo (Israel), Spotad (Israel), Valossa (Finland), Emarsys (Austria), Soundhound Inc. (US), Video Intelligence (Switzerland), MiQ (UK), Phrasee (UK), NewsRx (US), and TrendKite (US). The report includes an in-depth competitive analysis of these key cognitive media market players, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.
Research Coverage
The report segments the global cognitive media market by technology, application, component, enterprise size, deployment mode, and region. The technology segment of the cognitive media market includes deep learning and machine learning, and natural language processing. The application segment includes content management, network optimization, recommendations and personalization, customer retention, predictive analysis, security management and other applications. The component segment includes solution and services. The cognitive media market by enterprise size has Small and Medium-sized Enterprises (SMEs) and large enterprises segments. The market by deployment mode has the cloud and on-premises categories. The report covers the cognitive media market in 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
The report would help the market leaders and new entrants in the global cognitive media market in the following ways:
1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 20
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 25
2.2.2 TOP-DOWN APPROACH 25
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN THE COGNITIVE MEDIA MARKET 33
4.2 COGNITIVE MEDIA MARKET: TOP 3 APPLICATIONS 33
4.3 COGNITIVE MEDIA MARKET, TOP 3 SERVICES AND REGIONS 34
4.4 COGNITIVE MEDIA MARKET POTENTIAL, BY REGION 34
4.5 COGNITIVE MEDIA MARKET BY DEPLOYMENT MODE 35
4.6 COGNITIVE MEDIA MARKET, BY REGION 35
5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Automation of workflow in the media sector with the help of cognitive computing 38
5.2.1.2 Increasing demand for improved content creation drives the adoption of cognitive computing 38
5.2.1.3 Utilization of cognitive computing to combat the increasing pressure for detecting illegal content 38
5.2.1.4 Increasing number of AI startups in the media industry is paving the way for intense competition 38
5.2.2 RESTRAINTS 39
5.2.2.1 Slow digitalization rate affects the adoption of the cognitive computing technology in emerging economies 39
5.2.3 OPPORTUNITIES 39
5.2.3.1 Increasing investments in the media sector 39
5.2.3.2 Cognitive computing can generate new revenue streams for media companies 40
5.2.4 CHALLENGES 40
5.2.4.1 Lack of skilled AI experts 40
5.2.4.2 Lack of regulations and standards to manage the increasing unstructured data 41
5.3 USE CASES 41
5.3.1 INTRODUCTION 41
5.3.1.1 Use case: Scenario 1 41
5.3.1.2 Use case: Scenario 2 41
5.3.1.3 Use case: Scenario 3 42
5.3.1.4 Use case: Scenario 4 42
5.3.1.5 Use case: Scenario 5 42
5.3.1.6 Use case: Scenario 6 42
5.4 REGULATORY IMPLICATIONS 43
5.4.1 INTRODUCTION 43
5.4.2 SARBANES-OXLEY ACT 2002 43
5.4.3 GENERAL DATA PROTECTION REGULATION 43
5.4.4 BASEL 43
6 COGNITIVE MEDIA MARKET, BY TECHNOLOGY 44
6.1 INTRODUCTION 45
6.2 DEEP LEARNING AND MACHINE LEARNING 46
6.3 NATURAL LANGUAGE PROCESSING 47
7 COGNITIVE MEDIA MARKET, BY APPLICATION 48
7.1 INTRODUCTION 49
7.2 CONTENT MANAGEMENT 50
7.3 NETWORK OPTIMIZATION 51
7.4 RECOMMENDATION AND PERSONALIZATION 52
7.5 CUSTOMER RETENTION 53
7.6 PREDICTIVE ANALYSIS 53
7.7 SECURITY MANAGEMENT 54
7.8 OTHERS 55

8 COGNITIVE MEDIA MARKET, BY COMPONENT 56
8.1 INTRODUCTION 57
8.2 SOLUTIONS 58
8.2.1 SOFTWARE TOOLS 59
8.2.2 PLATFORMS 60
8.3 SERVICES 60
8.3.1 SUPPORT AND MAINTENANCE 61
8.3.2 DEPLOYMENT AND INTEGRATION 62
8.3.3 TRAINING AND CONSULTING 62
9 COGNITIVE MEDIA MARKET, BY DEPLOYMENT MODE 64
9.1 INTRODUCTION 65
9.2 CLOUD 66
9.3 ON-PREMISES 67
10 COGNITIVE MEDIA MARKET, BY ENTERPRISE SIZE 68
10.1 INTRODUCTION 69
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 70
10.3 LARGE ENTERPRISES 71
11 COGNITIVE MEDIA MARKET, BY REGION 72
11.1 INTRODUCTION 73
11.2 NORTH AMERICA 75
11.2.1 UNITED STATES 77
11.2.2 CANADA 77
11.3 EUROPE 81
11.3.1 UNITED KINGDOM 82
11.3.2 GERMANY 82
11.3.3 FRANCE 82
11.3.4 REST OF EUROPE 83
11.4 ASIA PACIFIC 86
11.4.1 CHINA 88
11.4.2 JAPAN 88
11.4.3 INDIA 88
11.4.4 REST OF ASIA PACIFIC 89
11.5 MIDDLE EAST AND AFRICA 92
11.5.1 UNITED ARAB EMIRATES 93
11.5.2 SOUTH AFRICA 93
11.5.3 REST OF MIDDLE EAST AND AFRICA 93
11.6 LATIN AMERICA 97
11.6.1 BRAZIL 97
11.6.2 MEXICO 97
11.6.3 REST OF LATIN AMERICA 97
12 COMPETITIVE LANDSCAPE 102
12.1 OVERVIEW 102
12.2 TOP PLAYERS OPERATING IN THE COGNITIVE MEDIA MARKET 104
12.3 COMPETITIVE SCENARIO 104
12.3.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS 104
12.3.2 AGREEMENTS AND PARTNERSHIPS 105
12.3.3 ACQUISITIONS 106
12.3.4 BUSINESS EXPANSIONS 107
13 COMPANY PROFILES 108
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View)
13.1 INTRODUCTION 108
13.2 IBM 109
13.3 GOOGLE 112
13.4 AWS 115
13.5 MICROSOFT 118
13.6 SALESFORCE 121
13.7 ADOBE 124
13.8 BAIDU 126
13.9 NVIDIA 129
13.10 VERITONE 132
13.11 ALBERT 134
13.12 CRIMSON HEXAGON 136
13.13 NEWSRX 138
13.14 BYTEDANCE 139
13.15 VALOSSA 140
13.16 SOUNDHOUND INC. 141
13.17 KENSHOO 142
13.18 ZETA GLOBAL 144
13.19 KITEWHEEL 146
13.20 CLARIFAI 148
13.21 SPOTAD 149
13.22 VIDEO INTELLIGENCE AG 150
13.23 TRENDKITE 151
13.24 EMARSYS 152
13.25 AXLE.AI 153
13.26 MIQ 154
13.27 ACROLINX 155
13.28 PHRASEE 156
*Details on (Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
14 APPENDIX 157
14.1 INDUSTRY EXCERPTS 157
14.2 DISCUSSION GUIDE 158
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 162
14.4 AVAILABLE CUSTOMIZATIONS 164
14.5 RELATED REPORTS 164
14.6 AUTHOR DETAILS 165

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 20
TABLE 2 GLOBAL COGNITIVE MEDIA MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION, Y-O-Y%) 29
TABLE 3 TOTAL AMOUNT INVESTED IN ARTIFICIAL INTELLIGENCE STARTUPS DURING 2010–2015 WORLDWIDE 39
TABLE 4 COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 45
TABLE 5 DEEP LEARNING AND MACHINE LEARNING: COGNITIVE MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 46
TABLE 6 NATURAL LANGUAGE PROCESSING: COGNITIVE MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 47
TABLE 7 COGNITIVE MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 50
TABLE 8 CONTENT MANAGEMENT: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 51
TABLE 9 NETWORK OPTIMIZATION: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 51
TABLE 10 RECOMMENDATION AND PERSONALIZATION: COGNITIVE MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 52
TABLE 11 CUSTOMER RETENTION: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 53
TABLE 12 PREDICTIVE ANALYSIS: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 54
TABLE 13 SECURITY MANAGEMENT: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 54
TABLE 14 OTHERS: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 15 COGNITIVE MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 57
TABLE 16 SOLUTIONS: COGNITIVE MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 58
TABLE 17 SOFTWARE TOOLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 18 PLATFORMS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 60
TABLE 19 SERVICES: COGNITIVE MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 61
TABLE 20 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 61
TABLE 21 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 62
TABLE 22 TRAINING AND CONSULTING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 23 COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 65
TABLE 24 CLOUD: COGNITIVE MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 66
TABLE 25 ON-PREMISES: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 67
TABLE 26 COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 69
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 70
TABLE 28 LARGE ENTERPRISES: COGNITIVE MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 71
TABLE 29 GLOBAL COGNITIVE MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 74
TABLE 30 MAJOR MEDIA AGENCIES IN NORTH AMERICA, TILL JANUARY 2018 78
TABLE 31 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 78
TABLE 32 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 78
TABLE 33 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 79
TABLE 34 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 79
TABLE 35 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 80
TABLE 36 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 80
TABLE 37 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 80
TABLE 38 NORTH AMERICA: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 81
TABLE 39 MAJOR MEDIA AGENCIES IN EUROPE, TILL JANUARY 2018 83
TABLE 40 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 83
TABLE 41 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 83
TABLE 42 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 84
TABLE 43 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 84
TABLE 44 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 85
TABLE 45 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 85
TABLE 46 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 85
TABLE 47 EUROPE: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 86
TABLE 48 MAJOR MEDIA AGENCIES IN ASIA PACIFIC, TILL JANUARY 2018 89
TABLE 49 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 89
TABLE 50 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 89
TABLE 51 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 90
TABLE 52 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 90
TABLE 53 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 91
TABLE 54 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 91
TABLE 55 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 91
TABLE 56 ASIA PACIFIC: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 92
TABLE 57 MAJOR MEDIA AGENCIES IN MIDDLE EAST AND AFRICA, TILL JANUARY 2018 93
TABLE 58 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 93
TABLE 59 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 94
TABLE 60 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 94
TABLE 61 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 95
TABLE 62 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 95
TABLE 63 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 95
TABLE 64 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 96
TABLE 65 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 96
TABLE 66 MAJOR MEDIA AGENCIES IN LATIN AMERICA, TILL JANUARY 2018 98
TABLE 67 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 98
TABLE 68 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 98
TABLE 69 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 99
TABLE 70 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 99
TABLE 71 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 100
TABLE 72 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 100
TABLE 73 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 100
TABLE 74 LATIN AMERICA: COGNITIVE MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 101
TABLE 75 MARKET RANKING FOR COGNITIVE MEDIA MARKET, 2018 104
TABLE 76 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS, 2015–2018 104
TABLE 77 AGREEMENTS AND PARTNERSHIPS, 2016–2018 105
TABLE 78 ACQUISITIONS, 2015–2018 106
TABLE 79 BUSINESS EXPANSIONS, 2016–2018 107

LIST OF FIGURES

FIGURE 1 GLOBAL COGNITIVE MEDIA MARKET: MARKET SEGMENTATION 18
FIGURE 2 GLOBAL COGNITIVE MEDIA MARKET: REGIONAL SCOPE 19
FIGURE 3 COGNITIVE MEDIA MARKET: RESEARCH DESIGN 21
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 22
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 NORTH AMERICA IS ESTIMATED TO HAVE THE HIGHEST MARKET SHARE IN 2018 29
FIGURE 9 COGNITIVE MEDIA MARKET SNAPSHOT, BY TECHNOLOGY, 2017 30
FIGURE 10 COGNITIVE MEDIA MARKET SNAPSHOT, BY APPLICATION, 2017 30
FIGURE 11 COGNITIVE MEDIA MARKET SNAPSHOT, BY COMPONENT, 2017 31
FIGURE 12 COGNITIVE MEDIA MARKET SNAPSHOT, BY SOLUTION, 2017 31
FIGURE 13 COGNITIVE MEDIA MARKET SNAPSHOT, BY SERVICE, 2017 31
FIGURE 14 COGNITIVE MEDIA MARKET SNAPSHOT, BY DEPLOYMENT MODE, 2017 32
FIGURE 15 COGNITIVE MEDIA MARKET SNAPSHOT, BY ENTERPRISE SIZE, 2017 32
FIGURE 16 THE GLOBAL COGNITIVE MEDIA MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 33
FIGURE 17 PREDICTIVE ANALYSIS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 18 SUPPORT AND MAINTENANCE, AND NORTH AMERICA ARE ESTIMATED TO HOLD THE HIGHEST MARKET SHARES IN THE COGNITIVE MEDIA MARKET IN 2018 34
FIGURE 19 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 20 CLOUD DEPLOYMENT MODE IS EXPECTED TO HOLD THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 35
FIGURE 21 NORTH AMERICA IS ESTIMATED TO HAVE THE HIGHEST MARKET SHARE IN 2018 35
FIGURE 22 MARKET INVESTMENT SCENARIO: ASIA PACIFIC IS EXPECTED TO BE THE BEST REGION FOR INVESTMENT DURING THE FORECAST PERIOD 36
FIGURE 23 COGNITIVE MEDIA MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 37
FIGURE 24 COGNITIVE COMPUTING CAPABILITIES BY NUMBER OF TRANSACTIONS
(2012-2015) 40
FIGURE 25 NATURAL LANGUAGE PROCESSING TECHNOLOGY IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 45
FIGURE 26 PREDICTIVE ANALYSIS APPLICATION IS EXPECTED TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 27 SERVICES SEGMENT IS EXPECTED TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD 57
FIGURE 28 PLATFORMS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 58
FIGURE 29 SUPPORT AND MAINTENANCE SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60
FIGURE 30 CLOUD DEPLOYMENT MODE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 31 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 69
FIGURE 32 NORTH AMERICA IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE
IN 2018 73
FIGURE 33 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 74
FIGURE 34 WORLDWIDE MEDIA SPENDING, BY REGION, 2018 75
FIGURE 35 NORTH AMERICA: MARKET SNAPSHOT 76
FIGURE 36 NORTH AMERICA: COGNITIVE MEDIA MARKET, BY APPLICATION 77
FIGURE 37 EUROPE: COGNITIVE MEDIA MARKET, BY APPLICATION 82
FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT 87
FIGURE 39 ASIA PACIFIC: COGNITIVE MEDIA MARKET, BY APPLICATION 88
FIGURE 40 MIDDLE EAST AND AFRICA: COGNITIVE MEDIA MARKET, BY APPLICATION 92
FIGURE 41 LATIN AMERICA: COGNITIVE MEDIA MARKET, BY APPLICATION 97
FIGURE 42 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE COGNITIVE MEDIA MARKET DURING 2015–2018 103
FIGURE 43 IBM: COMPANY SNAPSHOT 109
FIGURE 44 IBM: SWOT ANALYSIS 111
FIGURE 45 GOOGLE: COMPANY SNAPSHOT 112
FIGURE 46 GOOGLE: SWOT ANALYSIS 114
FIGURE 47 AWS: COMPANY SNAPSHOT 115
FIGURE 48 AWS: SWOT ANALYSIS 116
FIGURE 49 MICROSOFT: COMPANY SNAPSHOT 118
FIGURE 50 MICROSOFT: SWOT ANALYSIS 120
FIGURE 51 SALESFORCE: COMPANY SNAPSHOT 121
FIGURE 52 SALESFORCE: SWOT ANALYSIS 122
FIGURE 53 ADOBE: COMPANY SNAPSHOT 124
FIGURE 54 ADOBE: SWOT ANALYSIS 125
FIGURE 55 BAIDU: COMPANY SNAPSHOT 126
FIGURE 56 BAIDU: SWOT ANALYSIS 128
FIGURE 57 NVIDIA: COMPANY SNAPSHOT 129
FIGURE 58 VERITONE: COMPANY SNAPSHOT 132
FIGURE 59 ALBERT: COMPANY SNAPSHOT 134

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