TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 19
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 25
2.2.2 TOP-DOWN APPROACH 25
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE COGNITIVE OPERATIONS MARKET 33
4.2 COGNITIVE OPERATIONS MARKET, BY VERTICAL 34
4.3 COGNITIVE OPERATIONS MARKET ANALYSIS, BY REGION 34
5 MARKET OVERVIEW AND INDUSTRY TRENDS 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Growing need to monitor the complex IT environment 37
5.2.1.2 Increasing focus toward adoption of cloud-based cognitive IT operations solutions 37
5.2.2 RESTRAINTS 38
5.2.2.1 Lack of skills and expertise 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Growing need to deliver an enhanced customer experience 38
5.2.3.2 Increasing need to analyze growing IT operations data 38
5.2.4 CHALLENGES 39
5.2.4.1 Constantly changing IT operations environment 39
5.2.4.2 Integration of cognitive operations capabilities with the existing systems 39
5.3 COGNITIVE OPERATIONS MARKET: USE CASES 39
5.3.1 USE CASE 1: AI-POWERED MONITORING SOLUTIONS TO ENHANCE THE CUSTOMER EXPERIENCE (IT SERVICES) 39
5.3.2 USE CASE 2: AI-POWERED SOFTWARE FOR ENTERPRISE SECURITY
(DIGITAL MARKETING AND MEDIA) 40
5.3.3 USE CASE 3: AI-POWERED CAPACITY OPTIMIZATION SOLUTION TO IMPROVE THE EFFICIENCY AND REDUCE THE COST OF IT RESOURCES (ITALIAN BANK) 40
5.3.4 USE CASE 4: AI-POWERED PLATFORM TO SIMPLIFY INFRASTRUCTURE MANAGEMENT AND IMPROVE TRANSPARENCY (IT SERVICE) 41
5.3.5 USE CASE 5: AI-POWERED PLATFORM TO IMPROVE CUSTOMER EXPERIENCE (BANKING AND FINANCE) 41
5.4 REGULATORY IMPLICATIONS 42
5.4.1 INTRODUCTION 42
5.4.2 SARBANES-OXLEY ACT 2002 42
5.4.3 GENERAL DATA PROTECTION REGULATION 42
5.4.4 BASEL 43
6 COGNITIVE OPERATIONS MARKET, BY COMPONENT 44
6.1 INTRODUCTION 45
6.2 SOLUTIONS 46
6.2.1 SOFTWARE TOOLS 47
6.2.2 PLATFORMS 48
6.3 SERVICES 49
6.3.1 DEPLOYMENT AND INTEGRATION 50
6.3.2 TRAINING AND CONSULTING 51
6.3.3 SUPPORT AND MAINTENANCE 51
7 COGNITIVE OPERATIONS MARKET, BY APPLICATION 53
7.1 INTRODUCTION 54
7.2 IT OPERATIONS ANALYTICS 55
7.3 APPLICATION PERFORMANCE MANAGEMENT 56
7.4 INFRASTRUCTURE MANAGEMENT 57
7.5 NETWORK ANALYTICS 57
7.6 SECURITY ANALYTICS 58
7.7 OTHERS 59
8 COGNITIVE OPERATIONS MARKET, BY DEPLOYMENT MODE 60
8.1 INTRODUCTION 61
8.2 CLOUD 62
8.3 ON-PREMISES 62
9 COGNITIVE OPERATIONS MARKET, BY ENTERPRISE SIZE 64
9.1 INTRODUCTION 65
9.2 LARGE ENTERPRISES 66
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 67
10 COGNITIVE OPERATIONS MARKET, BY VERTICAL 68
10.1 INTRODUCTION 69
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 70
10.3 HEALTHCARE AND LIFE SCIENCES 71
10.4 IT AND TELECOM 72
10.5 RETAIL AND ECOMMERCE 72
10.6 MANUFACTURING 73
10.7 GOVERNMENT 74
10.8 MEDIA AND ENTERTAINMENT 74
10.9 OTHERS 75
11 COGNITIVE OPERATIONS MARKET, BY REGION 76
11.1 INTRODUCTION 77
11.2 NORTH AMERICA 78
11.2.1 UNITED STATES 80
11.2.2 CANADA 80
11.3 EUROPE 84
11.3.1 UNITED KINGDOM 84
11.3.2 GERMANY 84
11.3.3 FRANCE 84
11.3.4 REST OF EUROPE 85
11.4 ASIA PACIFIC 89
11.4.1 CHINA 90
11.4.2 JAPAN 90
11.4.3 INDIA 90
11.4.4 REST OF ASIA PACIFIC 90
11.5 REST OF WORLD (ROW) 94
11.5.1 ISRAEL 94
11.5.2 UNITED ARAB EMIRATES 94
11.5.3 MEXICO 94
11.5.4 REST OF ROW 94
12 COMPETITIVE LANDSCAPE 98
12.1 OVERVIEW 98
12.2 TOP PLAYERS IN THE COGNITIVE OPERATIONS MARKET 99
12.3 COMPETITIVE SCENARIO 100
12.3.1 NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS 100
12.3.2 PARTNERSHIPS AND COLLABORATIONS 101
12.3.3 MERGERS AND ACQUISITIONS 102
13 COMPANY PROFILES 104
(Introduction, Products & Services, Strategy, & Analyst Insights, Developments, MnM View)*
13.1 INTRODUCTION 104
13.2 IBM 104
13.3 CA TECHNOLOGIES 108
13.4 MICRO FOCUS 111
13.5 VMWARE 114
13.6 SPLUNK 117
13.7 BMC SOFTWARE 120
13.8 HCL TECHNOLOGIES 122
13.9 NEW RELIC 125
13.10 SERVICENOW 127
13.11 CLOUDFABRIX 129
13.12 LOOM SYSTEMS 131
13.13 DYNATRACE 133
13.14 DEVO 135
13.15 LOGZ.IO 136
13.16 CORVIL 137
13.17 INTERLINK SOFTWARE SERVICES 139
13.18 CORRELATA 140
13.19 SCIENCE LOGIC 142
13.20 SUMO LOGIC 143
13.21 RISC NETWORKS 144
13.22 BAY DYNAMICS 145
13.23 APPNOMIC 146
13.24 APPDYNAMICS 147
13.25 ZENOSS 148
13.26 YMOR 149
*Details on MarketsandMarkets view, Introduction, Product & Services, Strategy, & Analyst Insights, New Developments might not be captured in case of unlisted companies.
14 APPENDIX 150
14.1 INSIGHTS OF INDUSTRY EXPERTS 150
14.2 DISCUSSION GUIDE 151
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 155
14.4 RELATED REPORTS 157
14.5 AUTHOR DETAILS 158
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 19
TABLE 2 GLOBAL COGNITIVE OPERATIONS MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION, Y-O-Y %) 28
TABLE 3 COGNITIVE OPERATIONS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 46
TABLE 4 COGNITIVE OPERATIONS MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 47
TABLE 5 SOLUTIONS: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 47
TABLE 6 SOFTWARE TOOLS: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 48
TABLE 7 PLATFORMS: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 48
TABLE 8 COGNITIVE OPERATIONS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 49
TABLE 9 SERVICES: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 50
TABLE 10 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 50
TABLE 11 TRAINING AND CONSULTING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 51
TABLE 12 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 52
TABLE 13 COGNITIVE OPERATIONS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 55
TABLE 14 IT OPERATIONS ANALYTICS: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 55
TABLE 15 APPLICATION PERFORMANCE MANAGEMENT: COGNITIVE OPERATIONS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 56
TABLE 16 INFRASTRUCTURE MANAGEMENT: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 57
TABLE 17 NETWORK ANALYTICS: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 58
TABLE 18 SECURITY ANALYTICS: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 58
TABLE 19 OTHERS: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 20 COGNITIVE OPERATIONS MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 61
TABLE 21 CLOUD: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 62
TABLE 22 ON-PREMISES: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 23 COGNITIVE OPERATIONS MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 66
TABLE 24 LARGE ENTERPRISES: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 66
TABLE 25 SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE OPERATIONS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 67
TABLE 26 COGNITIVE OPERATIONS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 70
TABLE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE: COGNITIVE OPERATIONS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 71
TABLE 28 HEALTHCARE AND LIFE SCIENCES: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 71
TABLE 29 IT AND TELECOM: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 72
TABLE 30 RETAIL AND ECOMMERCE: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 73
TABLE 31 MANUFACTURING: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 73
TABLE 32 GOVERNMENT: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 74
TABLE 33 MEDIA AND ENTERTAINMENT: COGNITIVE OPERATIONS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 75
TABLE 34 OTHERS: COGNITIVE OPERATIONS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 75
TABLE 35 COGNITIVE OPERATIONS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 77
TABLE 36 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 80
TABLE 37 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 81
TABLE 38 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 81
TABLE 39 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 81
TABLE 40 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 82
TABLE 41 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 82
TABLE 42 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 82
TABLE 43 NORTH AMERICA: COGNITIVE OPERATIONS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 83
TABLE 44 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 85
TABLE 45 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 85
TABLE 46 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 86
TABLE 47 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 86
TABLE 48 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION) 86
TABLE 49 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 87
TABLE 50 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 87
TABLE 51 EUROPE: COGNITIVE OPERATIONS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 88
TABLE 52 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 91
TABLE 53 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 91
TABLE 54 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 91
TABLE 55 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 92
TABLE 56 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 92
TABLE 57 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 92
TABLE 58 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 93
TABLE 59 ASIA PACIFIC: COGNITIVE OPERATIONS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 93
TABLE 60 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 95
TABLE 61 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 95
TABLE 62 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 95
TABLE 63 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 96
TABLE 64 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 96
TABLE 65 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 96
TABLE 66 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 97
TABLE 67 REST OF WORLD: COGNITIVE OPERATIONS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 97
TABLE 68 NEW PRODUCT LAUNCHES/PRODUCT UPGRADATIONS, 2016–2018 100
TABLE 69 PARTNERSHIPS AND COLLABORATIONS, 2016–2017 101
TABLE 70 MERGERS AND ACQUISITIONS, 2015–2018 102
LIST OF FIGURES
FIGURE 1 GLOBAL COGNITIVE OPERATIONS MARKET: MARKET SEGMENTATION 18
FIGURE 2 GLOBAL COGNITIVE OPERATIONS MARKET: RESEARCH DESIGN 21
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 22
FIGURE 4 DATA TRIANGULATION 24
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 7 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY COMPONENT, 2018 VS. 2023 28
FIGURE 8 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY SOLUTION 29
FIGURE 9 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY SERVICE 29
FIGURE 10 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY APPLICATION, 2018 VS. 2023 30
FIGURE 11 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY ENTERPRISE SIZE 30
FIGURE 12 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY DEPLOYMENT MODE 31
FIGURE 13 COGNITIVE OPERATIONS MARKET SNAPSHOT, BY VERTICAL, 2018–2023 31
FIGURE 14 COGNITIVE OPERATIONS MARKET SNAPSHOT, REGIONAL SNAPSHOT 32
FIGURE 15 THE GROWING NEED TO MONITOR COMPLEX IT ENVIRONMENTS IS EXPECTED TO DRIVE THE OVERALL GROWTH OF THE COGNITIVE OPERATIONS MARKET DURING THE FORECAST PERIOD 33
FIGURE 16 IT AND TELECOM VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 17 ASIA PACIFIC IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD 34
FIGURE 18 ASIA PACIFIC IS EXPECTED TO RISE AS THE BEST OPPORTUNITY MARKET FOR INVESTMENTS IN THE NEXT 5 YEARS 35
FIGURE 19 COGNITIVE OPERATIONS: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 36
FIGURE 20 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 45
FIGURE 21 PLATFORMS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 22 SUPPORT AND MAINTENANCE SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 23 SECURITY ANALYTICS SEGMENT IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 24 CLOUD DEPLOYMENT MODE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 61
FIGURE 25 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 26 IT AND TELECOM VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 69
FIGURE 27 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 77
FIGURE 28 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78
FIGURE 29 NORTH AMERICA: MARKET SNAPSHOT 79
FIGURE 30 ASIA PACIFIC: MARKET SNAPSHOT 89
FIGURE 31 KEY DEVELOPMENTS BY THE MAJOR PLAYERS IN THE COGNITIVE OPERATIONS MARKET, 2015–2018 98
FIGURE 32 IBM: COMPANY SNAPSHOT 105
FIGURE 33 IBM: SWOT ANALYSIS 106
FIGURE 34 CA TECHNOLOGIES: COMPANY SNAPSHOT 108
FIGURE 35 CA TECHNOLOGIES: SWOT ANALYSIS 110
FIGURE 36 MICRO FOCUS: COMPANY SNAPSHOT 111
FIGURE 37 MICRO FOCUS: SWOT ANALYSIS 113
FIGURE 38 VMWARE: COMPANY SNAPSHOT 114
FIGURE 39 VMWARE: SWOT ANALYSIS 116
FIGURE 40 SPLUNK: COMPANY SNAPSHOT 117
FIGURE 41 SPLUNK: SWOT ANALYSIS 118
FIGURE 42 HCL TECHNOLOGIES: COMPANY SNAPSHOT 122
FIGURE 43 NEW RELIC: COMPANY SNAPSHOT 125