TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakdown of primaries 19
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 22
2.3 RESEARCH ASSUMPTIONS 23
2.4 LIMITATIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA SECURITY MARKET 28
4.2 SOCIAL MEDIA SECURITY MARKET: MARKET SHARE OF TOP 3 SOLUTIONS AND REGIONS 28
4.3 SOCIAL MEDIA SECURITY MARKET, BY SECURITY TYPE, 2018 29
4.4 MARKET INVESTMENT SCENARIO 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Increasing user engagement on social media using smartphones 31
5.2.1.2 Stringent government regulations and compliance requirements 31
5.2.1.3 Rising security attacks on social media platforms 31
5.2.2 RESTRAINTS 32
5.2.2.1 Lack of common laws across countries and cross-boundary location of servers 32
5.2.3 OPPORTUNITIES 32
5.2.3.1 Voluminous data generation through social media platforms 32
5.2.4 CHALLENGES 32
5.2.4.1 Failure to understand the exact requirements of organizations 32
5.2.4.2 Risks associated with social engineering 33
5.3 REGULATORY IMPLICATIONS 33
5.3.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 33
5.3.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 34
5.3.3 GRAMM–LEACH–BLILEY ACT (GLBA) 34
5.3.4 GENERAL DATA PROTECTION REGULATION (GDPR) 34
5.4 INNOVATION SPOTLIGHT 35
6 SOCIAL MEDIA SECURITY MARKET, BY SOLUTION 36
6.1 INTRODUCTION 37
6.2 MONITORING 38
6.3 THREAT INTELLIGENCE 39
6.4 RISK MANAGEMENT 39
6.5 OTHERS 40
7 SOCIAL MEDIA SECURITY MARKET, BY SECURITY TYPE 41
7.1 INTRODUCTION 42
7.2 WEB SECURITY 43
7.3 APPLICATION SECURITY 43
7.4 ENDPOINT SECURITY 44
7.5 NETWORK SECURITY 45
7.6 CLOUD SECURITY 46
8 SOCIAL MEDIA SECURITY MARKET, BY SERVICE 47
8.1 INTRODUCTION 48
8.2 PROFESSIONAL SERVICES 49
8.3 MANAGED SERVICES 50
9 SOCIAL MEDIA SECURITY MARKET, BY ORGANIZATION SIZE 51
9.1 INTRODUCTION 52
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 53
9.3 LARGE ENTERPRISES 54
10 SOCIAL MEDIA SECURITY MARKET, BY VERTICAL 55
10.1 INTRODUCTION 56
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 57
10.3 HEALTHCARE 58
10.4 TELECOM AND IT 59
10.5 RETAIL 59
10.6 MEDIA AND ENTERTAINMENT 60
10.7 GOVERNMENT 61
10.8 EDUCATION 62
10.9 TRAVEL AND HOSPITALITY 62
10.10 MANUFACTURING 63
10.11 OTHERS 64
11 SOCIAL MEDIA SECURITY MARKET, BY REGION 65
11.1 INTRODUCTION 66
11.2 NORTH AMERICA 68
11.2.1 UNITED STATES 69
11.2.2 CANADA 69
11.3 EUROPE 71
11.3.1 UNITED KINGDOM 72
11.3.2 FRANCE 72
11.3.3 REST OF EUROPE 72
11.4 ASIA PACIFIC 75
11.4.1 CHINA 76
11.4.2 INDIA 76
11.4.3 REST OF ASIA PACIFIC 76
11.5 MIDDLE EAST AND AFRICA 79
11.5.1 MIDDLE EAST 79
11.5.2 AFRICA 80
11.6 LATIN AMERICA 82
11.6.1 BRAZIL 83
11.6.2 MEXICO 83
11.6.3 REST OF LATIN AMERICA 83
12 COMPETITIVE LANDSCAPE 86
12.1 OVERVIEW 86
12.2 COMPETITIVE SCENARIO 87
12.2.1 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 87
12.2.2 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 88
12.2.3 MERGERS AND ACQUISITIONS 89
12.2.4 BUSINESS EXPANSIONS 90
13 COMPANY PROFILES 91
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View)*
13.1 SOPHOS 91
13.2 TREND MICRO 94
13.3 SYMANTEC 96
13.4 MICRO FOCUS 99
13.5 CA TECHNOLOGIES (VERACODE) 101
13.6 ZEROFOX 104
13.7 RISKIQ 106
13.8 SOLARWINDS 108
13.9 DIGITAL SHADOWS 110
13.10 PROOFPOINT 112
13.11 LOOKINGGLASS CYBER SOLUTIONS 115
13.12 KNOWBE4 118
13.13 HOOTSUITE 120
13.14 CENTRIFY 121
13.15 SOCIALHUB 122
13.16 BRANDLE 123
13.17 DIGITALSTAKEOUT 124
13.18 BOWLINE SECURITY 125
13.19 SOCIAL SENTINEL 126
13.20 SECUREMYSOCIAL 127
13.21 HUEYA 128
13.22 CSC 129
13.23 CONETRIX 130
13.24 CRISP THINKING 131
13.25 CROWDCONTROLHQ 132
*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
14 APPENDIX 133
14.1 DISCUSSION GUIDE 133
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
14.3 AVAILABLE CUSTOMIZATIONS 138
14.4 RELATED REPORTS 138
14.5 AUTHOR DETAILS 139
TABLE 1 GLOBAL SOCIAL MEDIA SECURITY MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION, Y-O-Y %) 25
TABLE 2 LATEST SOCIAL MEDIA SECURITY INNOVATIONS 35
TABLE 3 SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 38
TABLE 4 MONITORING: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 38
TABLE 5 THREAT INTELLIGENCE: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 39
TABLE 6 RISK MANAGEMENT: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 40
TABLE 7 OTHERS: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 40
TABLE 8 SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE,
2016–2023 (USD MILLION) 42
TABLE 9 WEB SECURITY: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 43
TABLE 10 APPLICATION SECURITY: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 44
TABLE 11 ENDPOINT SECURITY: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 44
TABLE 12 NETWORK SECURITY: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 45
TABLE 13 CLOUD SECURITY: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 46
TABLE 14 SOCIAL MEDIA SECURITY MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 48
TABLE 15 PROFESSIONAL SERVICES: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 49
TABLE 16 MANAGED SERVICES: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 50
TABLE 17 SOCIAL MEDIA SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 52
TABLE 18 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 53
TABLE 19 LARGE ENTERPRISES: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 54
TABLE 20 SOCIAL MEDIA SECURITY MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 57
TABLE 21 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 22 HEALTHCARE: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 58
TABLE 23 TELECOM AND IT: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 24 RETAIL: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 60
TABLE 25 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 60
TABLE 26 GOVERNMENT: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 61
TABLE 27 EDUCATION: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 62
TABLE 28 TRAVEL AND HOSPITALITY: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 63
TABLE 29 MANUFACTURING: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 30 OTHERS: SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 64
TABLE 31 SOCIAL MEDIA SECURITY MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 67
TABLE 32 NORTH AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 69
TABLE 33 NORTH AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 69
TABLE 34 NORTH AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE, 2016–2023 (USD MILLION) 70
TABLE 35 NORTH AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 70
TABLE 36 NORTH AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 70
TABLE 37 NORTH AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 71
TABLE 38 EUROPE: SOCIAL MEDIA SECURITY MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 72
TABLE 39 EUROPE: SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 72
TABLE 40 EUROPE: SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE,
2016–2023 (USD MILLION) 73
TABLE 41 EUROPE: SOCIAL MEDIA SECURITY MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 73
TABLE 42 EUROPE: SOCIAL MEDIA SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 74
TABLE 43 EUROPE: SOCIAL MEDIA SECURITY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 74
TABLE 44 ASIA PACIFIC: SOCIAL MEDIA SECURITY MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 76
TABLE 45 ASIA PACIFIC: SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 77
TABLE 46 ASIA PACIFIC: SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE,
2016–2023 (USD MILLION) 77
TABLE 47 ASIA PACIFIC: SOCIAL MEDIA SECURITY MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 78
TABLE 48 ASIA PACIFIC: SOCIAL MEDIA SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 78
TABLE 49 ASIA PACIFIC: SOCIAL MEDIA SECURITY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 79
TABLE 50 MIDDLE EAST AND AFRICA: SOCIAL MEDIA SECURITY MARKET SIZE,
BY SUBREGION, 2016–2023 (USD MILLION) 80
TABLE 51 MIDDLE EAST AND AFRICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 80
TABLE 52 MIDDLE EAST AND AFRICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE, 2016–2023 (USD MILLION) 81
TABLE 53 MIDDLE EAST AND AFRICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 81
TABLE 54 MIDDLE EAST AND AFRICA: SOCIAL MEDIA SECURITY MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 81
TABLE 55 MIDDLE EAST AND AFRICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 82
TABLE 56 LATIN AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 83
TABLE 57 LATIN AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 84
TABLE 58 LATIN AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE, 2016–2023 (USD MILLION) 84
TABLE 59 LATIN AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 84
TABLE 60 LATIN AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 85
TABLE 61 LATIN AMERICA: SOCIAL MEDIA SECURITY MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 85
TABLE 62 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017–2018 87
TABLE 63 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2017–2018 88
TABLE 64 MERGERS AND ACQUISITIONS, 2017–2018 89
TABLE 65 BUSINESS EXPANSIONS, 2017–2018 90
LIST OF FIGURES
FIGURE 1 GLOBAL SOCIAL MEDIA SECURITY MARKET: MARKET SEGMENTATION 16
FIGURE 2 SOCIAL MEDIA SECURITY MARKET: RESEARCH DESIGN 18
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 19
FIGURE 4 DATA TRIANGULATION 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 7 SOCIAL MEDIA SECURITY MARKET: ASSUMPTIONS 23
FIGURE 8 SOCIAL MEDIA SECURITY MARKET SIZE, BY SOLUTION 25
FIGURE 9 SOCIAL MEDIA SECURITY MARKET SIZE, BY SECURITY TYPE 26
FIGURE 10 SOCIAL MEDIA SECURITY MARKET SIZE, BY ORGANIZATION SIZE 26
FIGURE 11 GLOBAL SOCIAL MEDIA SECURITY MARKET SHARE: NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018 27
FIGURE 12 TOP 3 REVENUE SEGMENTS OF THE SOCIAL MEDIA SECURITY MARKET 27
FIGURE 13 INCREASED ADOPTION OF ENTERPRISE SOCIAL MEDIA IS DRIVING THE DEMAND FOR SOCIAL MEDIA SECURITY SOLUTIONS AND SERVICES 28
FIGURE 14 MONITORING SOLUTION AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2018 28
FIGURE 15 NETWORK SECURITY TYPE IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018 29
FIGURE 16 ASIA PACIFIC IS EXPECTED TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT 5 YEARS 29
FIGURE 17 SOCIAL MEDIA SECURITY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 30
FIGURE 18 MONITORING SOLUTION IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE
IN 2018 37
FIGURE 19 NETWORK SECURITY SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 20 PROFESSIONAL SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 48
FIGURE 21 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 52
FIGURE 22 MANUFACTURING VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 56
FIGURE 23 NORTH AMERICA IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE
IN 2018 66
FIGURE 24 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
FIGURE 25 NORTH AMERICA: MARKET SNAPSHOT 68
FIGURE 26 ASIA PACIFIC: MARKET SNAPSHOT 75
FIGURE 27 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE SOCIAL MEDIA SECURITY MARKET FOR 2016–2018 86
FIGURE 28 KEY MARKET EVALUATION FRAMEWORK 87
FIGURE 29 SOPHOS: COMPANY SNAPSHOT 91
FIGURE 30 SOPHOS: SWOT ANALYSIS 93
FIGURE 31 TREND MICRO: COMPANY SNAPSHOT 94
FIGURE 32 TREND MICRO: SWOT ANALYSIS 95
FIGURE 33 SYMANTEC: COMPANY SNAPSHOT 96
FIGURE 34 SYMANTEC: SWOT ANALYSIS 97
FIGURE 35 MICRO FOCUS: COMPANY SNAPSHOT 99
FIGURE 36 MICRO FOCUS: SWOT ANALYSIS 100
FIGURE 37 CA TECHNOLOGIES: COMPANY SNAPSHOT 101
FIGURE 38 CA TECHNOLOGIES: SWOT ANALYSIS 103
FIGURE 39 PROOFPOINT: COMPANY SNAPSHOT 112
FIGURE 40 CSC: COMPANY SNAPSHOT 129