TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 19
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primary interviews 21
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 23
2.3 ASSUMPTIONS 25
2.4 LIMITATIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL LBS AND RTLS MARKET 30
4.2 LBS AND RTLS MARKET, BY SOFTWARE 31
4.3 LBS AND RTLS MARKET: TOP 3 VERTICALS AND REGIONS, 2018 31
4.4 LBS AND RTLS MARKET: INVESTMENT SCENARIO (2018–2023) 32
5 MARKET OVERVIEW AND INDUSTRY TRENDS 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Understanding the benefits of spatial data 34
5.2.1.2 Increasing competitiveness and higher adoption of BI solutions 35
5.2.1.3 Increasing use of latest technologies 35
5.2.1.4 Higher adoption of LBS and RTLS for various industry applications 36
5.2.1.5 Proliferation of location-based apps among consumers 37
5.2.1.6 Rise in the use of location-based mobile advertising 37
5.2.1.7 Increasing use of social media marketing 37
5.2.2 RESTRAINTS 38
5.2.2.1 High costs of RTLS 38
5.2.2.2 Legal and privacy concerns 38
5.2.3 OPPORTUNITIES 39
5.2.3.1 Evolution of IoT 39
5.2.3.2 Increasing demand for wearable devices 39
5.2.3.3 Support from government for encouraging the use of RTLS and LBS technologies 39
5.2.3.4 New opportunities in the industrial manufacturing sector 39
5.2.3.5 Opportunities in developing economies 40
5.2.4 CHALLENGES 41
5.2.4.1 Privacy and security concerns 41
5.2.4.2 Connectivity and data integration issues 41
5.2.4.3 Lack of skilled professionals 41
5.2.4.4 Mobile app data privacy concerns 41
5.2.4.5 Stringent government rules and regulations 42
5.2.4.6 Lack of awareness, expertise, and other operational challenges 42
5.3 FUTURE OUTLOOK: LBS AND RTLS MARKET 43
5.4 VALUE CHAIN ANALYSIS 44
5.5 STANDARDS AND REGULATIONS 45
5.5.1 STANDARDIZATION BODIES 45
5.5.1.1 OGC 45
5.5.1.1.1 IETF 45
5.5.1.1.2 IEEE 45
5.5.1.1.3 W3C 45
5.5.2 STANDARDS 46
5.5.3 ECOSYSTEM 46
5.5.4 TARGET AUDIENCE 47
5.5.4.1 Mobile network operators 47
5.5.4.2 LBS application developers 48
5.5.4.3 Wireless infrastructure providers 48
5.5.4.4 Mobile content developers and aggregators 49
5.5.4.5 Mobile commerce and advertising companies 49
5.6 USE CASES OF LBS AND RTLS 50
5.7 HARDWARE IN THE LBS AND RTLS MARKET 51
5.7.1 SENSORS AND READERS 51
5.7.2 TAGS AND TRANSPONDERS 52
5.7.3 OTHERS 53
5.8 LBS AND RTLS TECHNOLOGIES 54
5.8.1 SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING 54
5.8.2 OTDOA AND E-OTD 55
5.8.3 RFID AND NFC 56
5.8.4 CONTEXT-AWARE TECHNOLOGIES 57
5.8.5 WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS 57
5.8.6 OTHERS 58
6 LBS AND RTLS MARKET, BY COMPONENT 60
6.1 INTRODUCTION 61
6.2 SOFTWARE 62
6.3 SERVICES 63
6.4 HARDWARE 64
7 LBS AND RTLS MARKET, BY SOFTWARE 65
7.1 INTRODUCTION 66
7.2 GEOCODING AND REVERSE GEOCODING 67
7.3 LOCATION AND PREDICTIVE ANALYTICS 68
7.4 REPORTING AND VISUALIZATION 69
7.5 DATABASE MANAGEMENT AND SPATIAL ETL 70
7.6 RISK ANALYTICS AND THREAT PREVENTION 71
8 LBS AND RTLS MARKET, BY SERVICE 73
8.1 INTRODUCTION 74
8.2 DEPLOYMENT AND INTEGRATION 75
8.3 APPLICATION SUPPORT AND MAINTENANCE 75
8.4 CONSULTING AND ADVISORY SERVICES 76
9 LBS AND RTLS MARKET, BY LOCATION TYPE 77
9.1 INTRODUCTION 78
9.2 OUTDOOR 79
9.3 INDOOR 79
10 LBS AND RTLS MARKET, BY VERTICAL 81
10.1 INTRODUCTION 82
10.2 GOVERNMENT, DEFENSE, AND PUBLIC SECTOR 83
10.3 RETAIL AND E-COMMERCE 84
10.4 BANKING, FINANCIAL SERVICES, AND INSURANCE 86
10.5 AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS 87
10.6 INDUSTRIAL MANUFACTURING 89
10.7 HEALTHCARE AND LIFE SCIENCES 91
10.8 MEDIA AND ENTERTAINMENT 92
10.9 OTHERS 93
11 LBS AND RTLS MARKET, BY REGION 95
11.1 INTRODUCTION 96
11.2 NORTH AMERICA 97
11.2.1 UNITED STATES 97
11.2.2 CANADA 98
11.3 EUROPE 102
11.3.1 UNITED KINGDOM 103
11.3.2 GERMANY 103
11.3.3 REST OF EUROPE 103
11.4 ASIA PACIFIC 107
11.4.1 CHINA 107
11.4.2 REST OF ASIA PACIFIC 108
11.5 MIDDLE EAST AND AFRICA 113
11.6 LATIN AMERICA 117
12 COMPETITIVE LANDSCAPE 120
12.1 OVERVIEW 120
12.2 COMPETITIVE SCENARIO 121
12.2.1 NEW PRODUCT LAUNCHES/UPGRADATIONS 121
12.2.2 MERGERS AND ACQUISITIONS 122
12.2.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 122
12.3 TOP PLAYERS OPERATING IN THE LBS AND RTLS MARKET 123
13 COMPANY PROFILES 124
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 CISCO 124
13.2 GOOGLE (ALPHABET) 128
13.3 IBM 132
13.4 MICROSOFT 136
13.5 ORACLE 139
13.6 TOMTOM 142
13.7 APPLE 146
13.8 ESRI 148
13.9 ERICSSON 151
13.10 QUALCOMM 154
13.11 ZEBRA 157
13.12 UBISENSE 159
13.13 PITNEY BOWES 161
13.14 BAIDU 162
13.15 FOURSQUARE 163
13.16 CENTRAK 164
13.17 EKAHAU 165
13.18 GALIGEO 166
13.19 HERE 167
13.20 TELDIO 168
13.21 NAVIGINE 169
13.22 LIVING MAP 170
13.23 INFSOFT 171
13.24 AIRISTA 172
13.25 QUUPPA 173
13.26 GEOMOBY 174
*Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 175
14.1 INDUSTRY EXCERPTS 175
14.2 DISCUSSION GUIDE 176
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 179
14.4 AVAILABLE CUSTOMIZATIONS 181
14.5 RELATED REPORTS 181
14.6 AUTHOR DETAILS 182
TABLE 1 LBS AND RTLS MARKET: STANDARDS 46
TABLE 2 COMPARISON BETWEEN ACTIVE AND PASSIVE RFID TAGS 53
TABLE 3 LBS AND RTLS MARKET SIZE, BY COMPONENT, 2018–2023 (USD MILLION) 61
TABLE 4 LBS AND RTLS SOFTWARE MARKET SIZE, BY REGION, 2018–2023 (USD MILLION) 62
TABLE 5 LBS AND RTLS SERVICES MARKET SIZE, BY REGION, 2018–2023 (USD MILLION) 63
TABLE 6 LBS AND RTLS HARDWARE MARKET SIZE, BY REGION, 2018–2023 (USD MILLION) 64
TABLE 7 LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016–2023 (USD MILLION) 66
TABLE 8 GEOCODING AND REVERSE GEOCODING: LBS AND RTLS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 67
TABLE 9 LOCATION AND PREDICTIVE ANALYTICS: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 69
TABLE 10 REPORTING AND VISUALIZATION: LBS AND RTLS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 69
TABLE 11 DATABASE MANAGEMENT AND SPATIAL ETL: LBS AND RTLS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 70
TABLE 12 RISK ANALYTICS AND THREAT PREVENTION: LBS AND RTLS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 72
TABLE 13 LBS AND RTLS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 74
TABLE 14 DEPLOYMENT AND INTEGRATION: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 75
TABLE 15 APPLICATION SUPPORT AND MAINTENANCE: LBS AND RTLS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 75
TABLE 16 CONSULTING AND ADVISORY: LBS AND RTLS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 76
TABLE 17 LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016–2023 (USD MILLION) 78
TABLE 18 OUTDOOR: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 79
TABLE 19 INDOOR: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 80
TABLE 20 LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 82
TABLE 21 GOVERNMENT, DEFENSE, AND PUBLIC SECTOR: LBS AND RTLS MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 84
TABLE 22 RETAIL AND ECOMMERCE: LBS AND RTLS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 85
TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 87
TABLE 24 AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 89
TABLE 25 INDUSTRIAL MANUFACTURING: LBS AND RTLS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 90
TABLE 26 HEALTHCARE AND LIFE SCIENCES: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 92
TABLE 27 MEDIA AND ENTERTAINMENT: LBS AND RTLS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 93
TABLE 28 OTHERS: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 94
TABLE 29 LBS AND RTLS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 97
TABLE 30 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 99
TABLE 31 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY SOFTWARE,
2016–2023 (USD MILLION) 99
TABLE 32 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 100
TABLE 33 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2016–2023 (USD MILLION) 100
TABLE 34 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 101
TABLE 35 NORTH AMERICA: LBS AND RTLS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 102
TABLE 36 EUROPE: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 103
TABLE 37 EUROPE: LBS AND RTLS MARKET SIZE, BY SOFTWARE, 2016–2023 (USD MILLION) 104
TABLE 38 EUROPE: LBS AND RTLS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 104
TABLE 39 EUROPE: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2016–2023 (USD MILLION) 105
TABLE 40 EUROPE: LBS AND RTLS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 106
TABLE 41 EUROPE: LBS AND RTLS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 106
TABLE 42 ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 110
TABLE 43 ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY SOFTWARE,
2016–2023 (USD MILLION) 110
TABLE 44 ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 110
TABLE 45 ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2016–2023 (USD MILLION) 111
TABLE 46 ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 112
TABLE 47 ASIA PACIFIC: LBS AND RTLS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 113
TABLE 48 MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 113
TABLE 49 MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY SOFTWARE,
2016–2023 (USD MILLION) 114
TABLE 50 MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 114
TABLE 51 MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE, 2016–2023 (USD MILLION) 115
TABLE 52 MIDDLE EAST AND AFRICA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 116
TABLE 53 LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 117
TABLE 54 LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY SOFTWARE,
2016–2023 (USD MILLION) 117
TABLE 55 LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 118
TABLE 56 LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY LOCATION TYPE,
2016–2023 (USD MILLION) 118
TABLE 57 LATIN AMERICA: LBS AND RTLS MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 119
TABLE 58 NEW PRODUCT LAUNCHES/UPGRADATIONS, 2016–2018 121
TABLE 59 MERGERS AND ACQUISITIONS, 2016–2018 122
TABLE 60 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016–2018 122
LIST OF FIGURES
FIGURE 1 GLOBAL LBS AND RTLS MARKET SEGMENTATION 18
FIGURE 2 LBS AND RTLS MARKET: RESEARCH DESIGN 20
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 21
FIGURE 4 DATA TRIANGULATION 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 7 SEGMENTS DOMINATING THE GLOBAL LBS AND RTLS MARKET IN 2018 28
FIGURE 8 OUTDOOR LOCATION TYPE IS EXPECTED TO HAVE THE LARGER MARKET
SHARE IN 2018 28
FIGURE 9 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018 29
FIGURE 10 HIGHER ADOPTION OF LBS AND RTLS TECHNOLOGIES AMONG VARIOUS INDUSTRY APPLICATIONS AND THE PROLIFERATION OF LOCATION-BASED APPS AMONG CONSUMERS ARE EXPECTED TO DRIVE THE MARKET GROWTH 30
FIGURE 11 RISK ANALYTICS AND THREAT PREVENTION SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 12 RETAIL AND ECOMMERCE VERTICAL AND NORTH AMERICAN REGION ARE EXPECTED TO HOLD THE LARGEST MARKET SHARES 31
FIGURE 13 ASIA PACIFIC IS CONSIDERED THE BEST MARKET TO INVEST IN DURING THE FORECAST PERIOD 32
FIGURE 14 LBS AND RTLS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 34
FIGURE 15 VALUE CHAIN OF THE LBS AND RTLS MARKET 44
FIGURE 16 LBS AND RTLS MARKET ECOSYSTEM 47
FIGURE 17 LBS THROUGH TDOA TECHNOLOGY 55
FIGURE 18 SOFTWARE SEGMENT IS ESTIMATED TO DOMINATE THE LBS AND RTLS MARKET
IN 2018 61
FIGURE 19 NORTH AMERICA IS EXPECTED TO DOMINATE THE SOFTWARE SEGMENT IN THE LBS AND RTLS MARKET DURING THE FORECAST PERIOD 62
FIGURE 20 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 21 RISK ANALYTICS AND THREAT PREVENTION SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 66
FIGURE 22 NORTH AMERICA IS EXPECTED TO DOMINATE THE GEOCODING AND REVERSE GEOCODING SOFTWARE SEGMENT DURING THE FORECAST PERIOD 67
FIGURE 23 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE RISK ANALYTICS AND THREAT PREVENTION SOFTWARE SEGMENT DURING THE FORECAST PERIOD 71
FIGURE 24 APPLICATION SUPPORT AND MAINTENANCE SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 74
FIGURE 25 INDOOR SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD 78
FIGURE 26 ASIA PACIFIC REGION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 80
FIGURE 27 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE IN 2018 85
FIGURE 28 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 88
FIGURE 29 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 96
FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT 98
FIGURE 31 APPLICATION SUPPORT AND MAINTENANCE SEGMENT IN NORTH AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 100
FIGURE 32 IN NORTH AMERICA, MEDIA AND ENTERTAINMENT SEGMENT IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 101
FIGURE 33 INDOOR SEGMENT IN EUROPE IS EXPECTED TO EXHIBIT THE HIGHER CAGR DURING THE FORECAST PERIOD 105
FIGURE 34 AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS SEGMENT IN EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 105
FIGURE 35 ASIA PACIFIC: MARKET SNAPSHOT 109
FIGURE 36 INDOOR SEGMENT IN ASIA PACIFIC IS EXPECTED TO EXHIBIT THE HIGHER CAGR DURING THE FORECAST PERIOD 111
FIGURE 37 AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS VERTICAL IN ASIA PACIFIC IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 112
FIGURE 38 INDOOR SEGMENT IN THE MIDDLE EAST AND AFRICA IS EXPECTED TO EXHIBIT THE HIGHER CAGR DURING THE FORECAST PERIOD 115
FIGURE 39 MEDIA AND ENTERTAINMENT SEGMENT IN MIDDLE EAST AND AFRICA IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 116
FIGURE 40 INDOOR SEGMENT IN LATIN AMERICA IS EXPECTED TO EXHIBIT THE HIGHER CAGR DURING THE FORECAST PERIOD 118
FIGURE 41 MEDIA AND ENTERTAINMENT VERTICAL IN LATIN AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 119
FIGURE 42 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE LBS AND RTLS MARKET, 2015–2018 120
FIGURE 43 MARKET RANKING FOR LBS AND RTLS MARKET, 2018 123
FIGURE 44 CISCO: COMPANY SNAPSHOT 124
FIGURE 45 CISCO: SWOT ANALYSIS 126
FIGURE 46 GOOGLE (ALPHABET): COMPANY SNAPSHOT 128
FIGURE 47 GOOGLE: SWOT ANALYSIS 130
FIGURE 48 IBM: COMPANY SNAPSHOT 132
FIGURE 49 IBM: SWOT ANALYSIS 135
FIGURE 50 MICROSOFT: COMPANY SNAPSHOT 136
FIGURE 51 MICROSOFT: SWOT ANALYSIS 138
FIGURE 52 ORACLE: COMPANY SNAPSHOT 139
FIGURE 53 ORACLE: SWOT ANALYSIS 140
FIGURE 54 TOMTOM: COMPANY SNAPSHOT 143
FIGURE 55 APPLE: COMPANY SNAPSHOT 146
FIGURE 56 ERICSSON: COMPANY SNAPSHOT 151
FIGURE 57 QUALCOMM: COMPANY SNAPSHOT 154
FIGURE 58 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 158
FIGURE 59 UBISENSE: COMPANY SNAPSHOT 160
FIGURE 60 PITNEY BOWES: COMPANY SNAPSHOT 161
FIGURE 61 BAIDU: COMPANY SNAPSHOT 162
