TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.4 YEARS CONSIDERED FOR THE STUDY 14
1.5 CURRENCY 14
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 BREAKDOWN OF PRIMARIES 16
2.1.2 KEY INDUSTRY INSIGHTS 17
2.2 MARKET SIZE ESTIMATION 18
2.3 ASSUMPTIONS 19
2.4 LIMITATIONS 20
3 EXECUTIVE SUMMARY 21
4 PREMIUM INSIGHTS 24
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL BADGES MARKET 24
4.2 DIGITAL BADGES MARKET, BY OFFERING, 2018 VS. 2023 24
4.3 DIGITAL BADGES MARKET, BY END-USER, 2018–2023 25
4.4 DIGITAL BADGES MARKET, BY ACADEMIC TYPE, 2018 VS. 2023 25
4.5 DIGITAL BADGES MARKET, BY CORPORATE TYPE, 2018–2023 26
4.6 MARKET INVESTMENT SCENARIO 26
5 MARKET OVERVIEW AND INDUSTRY TRENDS 27
5.1 INTRODUCTION 27
5.2 MARKET DYNAMICS 27
5.2.1 DRIVERS 28
5.2.1.1 Growth in the adoption of online education 28
5.2.1.2 Increasing focus on employees’ professional development 28
5.2.1.3 Use of blockchain for digital badges 28
5.2.2 RESTRAINTS 28
5.2.2.1 Lack of IT infrastructure in developing countries 28
5.2.3 OPPORTUNITIES 29
5.2.3.1 Growing emphasis on lifelong learning 29
5.2.3.2 Gamification in the education industry 29
5.2.4 CHALLENGES 29
5.2.4.1 Lack of digital badge equivalents 29
5.2.4.2 Budget constraints for educational institutions 29
5.3 INDUSTRY TRENDS 30
5.3.1 INTRODUCTION 30
5.3.2 OPEN BADGE INFRASTRUCTURE 30
5.3.3 CASE STUDIES 31
6 DIGITAL BADGES MARKET, BY OFFERING 32
6.2 PLATFORM 34
6.3 SERVICES 35
7 DIGITAL BADGES MARKET, BY END-USER 36
7.1 INTRODUCTION 37
7.2 ACADEMIC 38
7.2.1 K-12 39
7.2.2 HIGHER EDUCATION 39
7.3 CORPORATE 41
7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES 42
7.3.2 LARGE ENTERPRISES 43
8 DIGITAL BADGES MARKET, BY REGION 44
8.1 INTRODUCTION 45
8.2 NORTH AMERICA 46
8.3 EUROPE 50
8.4 ASIA PACIFIC 52
8.5 REST OF THE WORLD 55
9 COMPETITIVE LANDSCAPE 58
9.1 OVERVIEW 58
9.2 MARKET RANKING ANALYSIS FOR THE DIGITAL BADGES MARKET 59
9.3 COMPETITIVE SCENARIO 59
9.3.1 NEW PRODUCT LAUNCHES 59
9.3.2 MERGERS AND ACQUISITIONS 60
9.3.3 AGREEMENTS AND PARTNERSHIPS 60
10 COMPANY PROFILES 61
*Details on Business Overview, Platforms Offered, Recent Developments and Mnm View
10.1 CREDLY 61
10.2 ACCREDIBLE 63
10.3 PROFESSIONAL EXAMINATION SERVICE (PROEXAM) 65
10.4 DISCENDUM 66
10.5 PORTFOLIUM 67
10.6 ACCREDITRUST 68
10.7 BADGE LIST 69
10.8 BADGECRAFT 70
10.9 BASNO 71
10.10 BE BADGES 72
10.11 BESTR 73
10.12 CONCENTRIC SKY 74
10.13 EBIZON 75
10.14 FORALL SYSTEMS 76
10.15 LEARNINGTIMES 77
10.16 NOCTI BUSINESS SOLUTIONS (NBS) 78
10.17 YOUTOPIA 79
(Business Overview, Platforms Offered, Recent Developments and Mnm View)
11 APPENDIX 80
11.1 DISCUSSION GUIDE 80
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 83
11.3 AVAILABLE CUSTOMIZATIONS 85
11.4 RELATED REPORTS 85
11.5 AUTHOR DETAILS 86
TABLE 1 DIGITAL BADGES MARKET SIZE, BY OFFERING, 2016–2023 (USD MILLION) 33
TABLE 2 PLATFORM: DIGITAL BADGES MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 34
TABLE 3 SERVICES: DIGITAL BADGES MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 35
TABLE 4 DIGITAL BADGES MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION) 37
TABLE 5 ACADEMIC: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 38
TABLE 6 ACADEMIC: DIGITAL BADGES MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 38
TABLE 7 K-12 MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 39
TABLE 8 HIGHER EDUCATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 40
TABLE 9 CORPORATE: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 41
TABLE 10 CORPORATE: DIGITAL BADGES MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 41
TABLE 11 SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 42
TABLE 12 LARGE ENTERPRISES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 43
TABLE 13 DIGITAL BADGES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 46
TABLE 14 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 48
TABLE 15 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016–2023 (USD MILLION) 48
TABLE 16 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 48
TABLE 17 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER, 2016–2023 (USD MILLION) 49
TABLE 18 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER, 2016–2023 (USD MILLION) 49
TABLE 19 EUROPE: DIGITAL BADGES MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 50
TABLE 20 EUROPE: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016–2023 (USD MILLION) 50
TABLE 21 EUROPE: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 51
TABLE 22 EUROPE: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER,
2016–2023 (USD MILLION) 51
TABLE 23 EUROPE: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER,
2016–2023 (USD MILLION) 51
TABLE 24 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 53
TABLE 25 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016–2023 (USD MILLION) 54
TABLE 26 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 54
TABLE 27 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER,
2016–2023 (USD MILLION) 54
TABLE 28 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER,
2016–2023 (USD MILLION) 55
TABLE 29 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 30 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016–2023 (USD MILLION) 56
TABLE 31 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 56
TABLE 32 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER, 2016–2023 (USD MILLION) 56
TABLE 33 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER, 2016–2023 (USD MILLION) 57
TABLE 34 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, 2016–2017 59
TABLE 35 MERGERS AND ACQUISITIONS, 2018 60
TABLE 36 AGREEMENTS AND PARTNERSHIPS, 2017–2018 60
LIST OF FIGURES
FIGURE 1 DIGITAL BADGES MARKET: MARKET SEGMENTATION 13
FIGURE 2 DIGITAL BADGES MARKET: REGIONAL SCOPE 13
FIGURE 3 GLOBAL DIGITAL BADGES MARKET: RESEARCH DESIGN 15
FIGURE 4 RESEARCH METHODOLOGY 16
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 16
FIGURE 6 DATA TRIANGULATION 17
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 9 DIGITAL BADGES MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 22
FIGURE 10 MAJOR SEGMENTS WITH HIGH MARKET SHARES IN THE GLOBAL
DIGITAL BADGES MARKET DURING THE FORECAST PERIOD 22
FIGURE 11 DIGITAL BADGES REGIONAL MARKET SCENARIO 23
FIGURE 12 INCREASING FOCUS ON ONLINE LEARNING IS DRIVING THE DIGITAL
BADGES MARKET 24
FIGURE 13 PLATFORM SEGMENT IS ESTIMATED TO HOLD A LARGER MARKET SHARE
IN 2018 VS. 2023 24
FIGURE 14 ACADEMIC SEGMENT IS EXPECTED TO LEAD THE MARKET DURING
THE FORECAST PERIOD 25
FIGURE 15 HIGHER EDUCATION SEGMENT TO LEAD THE DIGITAL BADGES MARKET
DURING THE FORECAST PERIOD 25
FIGURE 16 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE
DURING THE FORECAST PERIOD 26
FIGURE 17 DIGITAL BADGES MARKET: MARKET INVESTMENT SCENARIO 26
FIGURE 18 DIGITAL BADGES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 27
FIGURE 19 OPEN BADGE INFRASTRUCTURE 30
FIGURE 20 PLATFORM SEGMENT IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 33
FIGURE 21 ACADEMIC SEGMENT IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 37
FIGURE 22 ASIA PACIFIC IS EXPECTED GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 45
FIGURE 23 NORTH AMERICA: MARKET SNAPSHOT 47
FIGURE 24 ASIA PACIFIC: MARKET SNAPSHOT 53
FIGURE 25 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE DIGITAL BADGES MARKET DURING 2016–2018 58
FIGURE 26 MARKET RANKING, 2018 59