Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023

タグ管理システムの世界市場予測(~2023年)

◆タイトル:Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023
◆商品コード:TC6445
◆調査・発行会社:MarketsandMarkets
◆発行日:2018年7月9日
◆ページ数:145
◆レポート形式:PDF / 英語
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【レポートの概要】

MarketsandMarketsが発行した当調査レポートでは、タグ管理システムの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、コンポーネント別(ツール、サービス)分析、用途別(ユーザーエクスペリエンス管理、リスク・コンプライアンス管理、コンテンツ管理、キャンペーン管理)分析、導入タイプ別分析、組織サイズ別分析、タグ管理システムの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“Increasing need for established data governance policies and focus on delivering better customer experience are major driving factors for the tag management system market”The global tag management system market size is expected to grow from USD 661.9 million in 2018 to USD 1,286.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.2% during the forecast period. The need for established data governance policies, focus on delivering better customer experience, and gaining the ability to create a cohesive ecosystem are expected to drive the tag management system market. Real-time mobile app marketing strategies and a new breed of tag management solutions are expected to fuel the market growth. However, the proliferation of digital marketing and web-based technologies, ownership of tags, and a need for technical expertise are expected to limit the market growth.
“The campaign management application expected to record the highest growth rate in the tag management system market”
Enterprises can benefit from tag management system for their digital measurement and marketing initiatives, as they help integrate and deploy various third-party tools into their website to track customers and their activities across and off the website. As the marketers increase the number of marketing channels, the number of tags for these also increases, requiring significant resources to manage and execute these tags efficiently and effectively to track and sync customer data to third-party tools. In a 2015 study by Econsultancy, 73% of marketers agreed that tag management system helped them run marketing campaigns, with 42% saying it made the process “significantly faster.”
“APAC is projected to record the highest growth rate during the forecast period”
The tag management system market growth in Asia Pacific (APAC) is gaining momentum and is expected to record the highest growth rate in the coming years. Vendors in the region have been adopting venture funding strategies and are investing in R&D activities to provide technologically advanced tag management solutions. In addition, major economies in APAC, such as China, India, Australia, and New Zealand, are investing in all technologies to innovate the traditional business processes and enhance the performance. The region has witnessed the increased adoption of such solutions across major industry verticals.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of the profiles of the primary participants is given below:
• By Company: Tier 1: 15%, Tier 2: 32%, and Tier 3: 53%
• By Designation: C-level: 38%, Director level: 30%, and Others: 32%
• By Region: North America: 38%, Europe: 32%, APAC: 20%, and RoW: 10%
The following key vendors are profiled in the report:
1. Google (US)
2. IBM (US)
3. Adobe (US)
4. Ensighten (US)
5. Tealium (US)
6. Adform (Denmark)
7. AT Internet (France)
8. Commanders Act (France)
9. Datalicious (Australia)
10. Mezzobit (US)
11. Qubit (UK)
12. Relay42 (Netherlands)
13. Segment (US)
14. Signal (US)
15. Sizmek (US)
16. Piwik Pro (US)
17. Innocraft (New Zealand)

Research Coverage
The report segments the tag management system market by component (tools and services); application (user experience management, risk & compliance management, content management, and campaign management); organization size (large enterprises and Small and Medium-sized Enterprises [SMEs]); vertical (BFSI, retail and eCommerce, healthcare, manufacturing, telecommunication and IT, and others); and region (North America, Europe, APAC, Middle East and Africa [MEA], and Latin America).
Reasons to buy the report
The report would help leaders/new entrants in the market in the following ways:
1. This report segments the tag management system market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across industry verticals and regions.
2. The report helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders better understand competitors and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches/developments; partnerships and collaborations; mergers and acquisitions; and expansions.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 19
1.5 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primary interviews 21
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 RESEARCH ASSUMPTIONS 25
2.4 LIMITATIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE TAG MANAGEMENT SYSTEM MARKET 30
4.2 TAG MANAGEMENT SYSTEM MARKET, BY COMPONENT 30
4.3 TAG MANAGEMENT SYSTEM MARKET, BY APPLICATION 31
4.4 TAG MANAGEMENT SYSTEM MARKET, BY VERTICAL 31
4.5 TAG MANAGEMENT SYSTEM MARKET, BY ORGANIZATION SIZE 32
4.6 TAG MANAGEMENT SYSTEM MARKET, BY REGION 32
4.7 TAG MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT TYPE 33
5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Rising need for established data governance policies 35
5.2.1.2 Delivering better customer experience 35
5.2.1.3 Ability to create a cohesive ecosystem 36

5.2.2 RESTRAINTS 36
5.2.2.1 Proliferation of digital and web-based marketing technologies 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Real-time mobile app marketing opportunity 36
5.2.3.2 Leveraging customized tag management systems 36
5.2.4 CHALLENGES 37
5.2.4.1 Issues related to ownership of tags 37
5.2.4.2 Lack of advanced technological expertise and knowledge among marketers 37
5.3 TAG MANAGEMENT SYSTEM TECHNOLOGIES 37
5.3.1 DATA QUALITY 37
5.3.2 DATA GOVERNANCE 37
5.3.3 CUSTOMER ANALYTICS 38
5.3.4 WEB ANALYTICS 38
5.3.5 ARTIFICIAL INTELLIGENCE 38
5.4 REGULATORY IMPLICATIONS 38
5.4.1 GENERAL DATA PROTECTION REGULATION (GDPR) 39
5.4.2 CAN-SPAM 39
5.4.3 EPRIVACY DIRECTIVE (EPR) 39
5.4.4 GOVERNANCE, RISK, AND COMPLIANCE (GRC) 39
6 TAG MANAGEMENT SYSTEM MARKET, BY COMPONENT 40
6.1 INTRODUCTION 41
6.2 TOOLS 42
6.3 SERVICES 42
6.3.1 MANAGED SERVICES 44
6.3.2 PROFESSIONAL SERVICES 44
6.3.2.1 Consulting services 46
6.3.2.2 Support and maintenance services 46
7 TAG MANAGEMENT SYSTEM MARKET, BY APPLICATION 47
7.1 INTRODUCTION 48
7.1.1 CAMPAIGN MANAGEMENT 49
7.1.2 USER EXPERIENCE MANAGEMENT 49
7.1.3 CONTENT MANAGEMENT 50
7.1.4 RISK AND COMPLIANCE MANAGEMENT 51
7.1.5 OTHERS 52

8 TAG MANAGEMENT SYSTEM MARKET, BY ORGANIZATION SIZE 53
8.1 INTRODUCTION 54
8.1.1 LARGE ENTERPRISES 55
8.1.2 SMALL AND MEDIUM-SIZED ENTERPRISES 56
9 TAG MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT TYPE 57
9.1 INTRODUCTION 58
9.1.1 CLOUD 59
9.1.2 ON-PREMISES 59
10 TAG MANAGEMENT SYSTEM MARKET, BY VERTICAL 61
10.1 INTRODUCTION 62
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 63
10.3 TELECOMMUNICATION AND IT 64
10.4 RETAIL AND ECOMMERCE 65
10.5 HEALTHCARE 65
10.6 MANUFACTURING 66
10.7 MEDIA AND ENTERTAINMENT 67
10.8 OTHERS 68
11 TAG MANAGEMENT SYSTEM MARKET, BY REGION 69
11.1 INTRODUCTION 70
11.2 NORTH AMERICA 71
11.2.1 NORTH AMERICA, BY COUNTRY 72
11.2.1.1 United States 72
11.2.1.2 Canada 72
11.2.2 NORTH AMERICA, BY COMPONENT 74
11.2.3 NORTH AMERICA, BY SERVICE 74
11.2.4 NORTH AMERICA, BY PROFESSIONAL SERVICE 74
11.2.5 NORTH AMERICA, BY APPLICATION 75
11.2.6 NORTH AMERICA, BY DEPLOYMENT TYPE 75
11.2.7 NORTH AMERICA, BY ORGANIZATION SIZE 76
11.2.8 NORTH AMERICA, BY VERTICAL 76
11.3 EUROPE 77
11.3.1 EUROPE, BY COUNTRY 77
11.3.1.1 United Kingdom 77
11.3.1.2 Germany 77
11.3.1.3 France 78
11.3.1.4 Rest of Europe 78
11.3.2 EUROPE, BY COMPONENT 78
11.3.3 EUROPE, BY SERVICE 79
11.3.4 EUROPE, BY PROFESSIONAL SERVICE 79
11.3.5 EUROPE, BY APPLICATION 80
11.3.6 EUROPE, BY DEPLOYMENT TYPE 80
11.3.7 EUROPE, BY ORGANIZATION SIZE 81
11.3.8 EUROPE, BY VERTICAL 81
11.4 ASIA PACIFIC 82
11.4.1 ASIA PACIFIC, BY COUNTRY 83
11.4.1.1 Japan 83
11.4.1.2 India 83
11.4.1.3 Singapore 83
11.4.1.4 Rest of Asia Pacific 83
11.4.2 ASIA PACIFIC, BY COMPONENT 85
11.4.3 ASIA PACIFIC, BY SERVICE 85
11.4.4 ASIA PACIFIC, BY PROFESSIONAL SERVICE 86
11.4.5 ASIA PACIFIC, BY APPLICATION 86
11.4.6 ASIA PACIFIC, BY DEPLOYMENT TYPE 87
11.4.7 ASIA PACIFIC, BY ORGANIZATION SIZE 87
11.4.8 ASIA PACIFIC, BY VERTICAL 88
11.5 LATIN AMERICA 88
11.5.1 LATIN AMERICA, BY COUNTRY 89
11.5.1.1 Mexico 89
11.5.1.2 Brazil 89
11.5.1.3 Rest of Latin America 89
11.5.2 LATIN AMERICA, BY COMPONENT 90
11.5.3 LATIN AMERICA, BY SERVICE 90
11.5.4 LATIN AMERICA, BY PROFESSIONAL SERVICE 91
11.5.5 LATIN AMERICA, BY APPLICATION 91
11.5.6 LATIN AMERICA, BY DEPLOYMENT TYPE 92
11.5.7 LATIN AMERICA, BY ORGANIZATION SIZE 92
11.5.8 LATIN AMERICA, BY VERTICAL 93
11.6 MIDDLE EAST AND AFRICA 93
11.6.1 LATIN AMERICA, BY COUNTRY 94
11.6.1.1 Middle East 94
11.6.1.2 Africa 94
11.6.2 MIDDLE EAST AND AFRICA, BY COMPONENT 95
11.6.3 MIDDLE EAST AND AFRICA, BY SERVICE 95
11.6.4 MIDDLE EAST AND AFRICA, BY PROFESSIONAL SERVICE 95
11.6.5 MIDDLE EAST AND AFRICA, BY APPLICATION 96
11.6.6 MIDDLE EAST AND AFRICA, BY DEPLOYMENT TYPE 96
11.6.7 MIDDLE EAST AND AFRICA, BY ORGANIZATION SIZE 97
11.6.8 MIDDLE EAST AND AFRICA, BY VERTICAL 97

12 COMPETITIVE LANDSCAPE 98
12.1 OVERVIEW 98
12.2 TAG MANAGEMENT SYSTEM MARKET: PROMINENT PLAYERS 99
12.3 KEY PLAYERS IN THE TAG MANAGEMENT SYSTEM MARKET 99
12.4 COMPETITIVE SCENARIO 100
12.4.1 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS 100
12.4.2 PARTNERSHIPS AND COLLABORATIONS 101
12.4.3 ACQUISITIONS 102
12.4.4 BUSINESS EXPANSIONS 102
13 COMPANY PROFILES 103
(Business Overview, Tools Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 GOOGLE 103
13.2 IBM 105
13.3 ADOBE 108
13.4 TEALIUM 112
13.5 ENSIGHTEN 114
13.6 ADFORM 117
13.7 AT INTERNET 119
13.8 COMMANDERS ACT 121
13.9 PIWIK PRO 122
13.10 DATALICIOUS 123
13.11 INNOCRAFT 124
13.12 MEZZOBIT 125
13.13 ORACLE 127
13.14 QUBIT 129
13.15 RELAY42 130
13.16 SEGMENT 131
13.17 SIGNAL 133
*Business Overview, Tools Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 135
14.1 KEY INSIGHTS OF INDUSTRY EXPERTS 135
14.2 DISCUSSION GUIDE 136
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 139
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141
14.5 AVAILABLE CUSTOMIZATION 142
14.6 RELATED REPORTS 143
14.7 AUTHOR DETAILS 144

LIST OF TABLES

TABLE 1 TAG MANAGEMENT SYSTEM MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION, Y-O-Y %) 27
TABLE 2 TAG MANAGEMENT SYSTEM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 41
TABLE 3 TOOLS: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 42
TABLE 4 SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 43
TABLE 5 SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 43
TABLE 6 MANAGED SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 44
TABLE 7 PROFESSIONAL SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 44
TABLE 8 TAG MANAGEMENT SYSTEM MARKET SIZE, BY PROFESSIONAL SERVICE,
2016–2023 (USD MILLION) 45
TABLE 9 PROFESSIONAL SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 45
TABLE 10 CONSULTING SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 46
TABLE 11 SUPPORT AND MAINTENANCE SERVICES: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 46
TABLE 12 TAG MANAGEMENT SYSTEM MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 48
TABLE 13 CAMPAIGN MANAGEMENT: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 49
TABLE 14 USER EXPERIENCE MANAGEMENT: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 50
TABLE 15 CONTENT MANAGEMENT: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 50
TABLE 16 RISK AND COMPLIANCE MANAGEMENT: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 51
TABLE 17 OTHERS: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 52
TABLE 18 TAG MANAGEMENT SYSTEM MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 54
TABLE 19 LARGE ENTERPRISES: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 55
TABLE 20 SMALL AND MEDIUM-SIZED ENTERPRISES: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 56
TABLE 21 TAG MANAGEMENT SYSTEM MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2023 (USD MILLION) 58
TABLE 22 CLOUD: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 23 ON PREMISES: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 60
TABLE 24 TAG MANAGEMENT SYSTEM MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 62
TABLE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION, 2018–2023 (USD MILLION) 64
TABLE 26 TELECOMMUNICATION AND IT: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 64
TABLE 27 RETAIL AND ECOMMERCE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 65
TABLE 28 HEALTHCARE AND LIFE SCIENCES: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 66
TABLE 29 MANUFACTURING: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 66
TABLE 30 MEDIA AND ENTERTAINMENT: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 67
TABLE 31 OTHERS: TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 68
TABLE 32 TAG MANAGEMENT SYSTEM MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 70
TABLE 33 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 71
TABLE 34 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 74
TABLE 35 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 74
TABLE 36 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 74
TABLE 37 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 75
TABLE 38 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 75
TABLE 39 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 76
TABLE 40 NORTH AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 76
TABLE 41 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 77
TABLE 42 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 78
TABLE 43 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 79
TABLE 44 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 79
TABLE 45 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 80
TABLE 46 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 80
TABLE 47 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 81
TABLE 48 EUROPE: TAG MANAGEMENT SYSTEM MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 81
TABLE 49 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 82
TABLE 50 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 85
TABLE 51 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 85
TABLE 52 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 86
TABLE 53 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 86
TABLE 54 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 87
TABLE 55 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 87
TABLE 56 ASIA PACIFIC: TAG MANAGEMENT SYSTEM MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 88
TABLE 57 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 89
TABLE 58 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 90
TABLE 59 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 90
TABLE 60 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 91
TABLE 61 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 91
TABLE 62 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 92
TABLE 63 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 92
TABLE 64 LATIN AMERICA: TAG MANAGEMENT SYSTEM MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION) 93
TABLE 65 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY SUBREGION, 2016–2023 (USD MILLION) 94
TABLE 66 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY COMPONENT, 2016–2023 (USD MILLION) 95
TABLE 67 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY SERVICE, 2016–2023 (USD MILLION) 95
TABLE 68 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION) 95
TABLE 69 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY APPLICATION, 2016–2023 (USD MILLION) 96
TABLE 70 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 96
TABLE 71 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 97
TABLE 72 MIDDLE EAST AND AFRICA: TAG MANAGEMENT SYSTEM MARKET SIZE,
BY VERTICAL, 2016–2023 (USD MILLION) 97
TABLE 73 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS, 2015–2018 100
TABLE 74 PARTNERSHIPS AND COLLABORATIONS, 2016–2018 101
TABLE 75 ACQUISITIONS, 2014–2017 102
TABLE 76 BUSINESS EXPANSIONS, 2017 102


LIST OF FIGURES

FIGURE 1 TAG MANAGEMENT SYSTEM MARKET: MARKET SEGMENTATION 17
FIGURE 2 TAG MANAGEMENT SYSTEM MARKET: REGIONAL SEGMENTATION 18
FIGURE 3 TAG MANAGEMENT SYSTEM MARKET: RESEARCH DESIGN 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 8 TAG MANAGEMENT SYSTEM MARKET: ASSUMPTION 25
FIGURE 9 USER EXPERIENCE MANAGEMENT APPLICATION AND NORTH AMERICA ARE ESTIMATED TO HOLD THE LARGEST MARKET SHARES IN 2018 28
FIGURE 10 TAG MANAGEMENT SYSTEM MARKET SHARE, BY COMPONENT, 2018 28
FIGURE 11 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018 29
FIGURE 12 INCREASING ADOPTION IN VARIOUS APPLICATION AREAS IS EXPECTED TO DRIVE THE TAG MANAGEMENT SYSTEM MARKET DURING THE FORECAST PERIOD 30
FIGURE 13 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR AND HOLD A LARGER MARKET SHARE DURING THE FORECAST PERIOD 30
FIGURE 14 USER EXPERIENCE MANAGEMENT IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 31
FIGURE 15 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 31
FIGURE 16 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 32
FIGURE 17 NORTH AMERICA REGION IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018 32
FIGURE 18 CLOUD DEPLOYMENT TYPE IS ESTIMATED TO WITNESS A HIGHER ADOPTION RATE IN 2018 33
FIGURE 19 TAG MANAGEMENT SYSTEM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 34
FIGURE 20 SERVICES COMPONENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 41
FIGURE 21 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 43
FIGURE 22 CONSULTING SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 45
FIGURE 23 CAMPAIGN MANAGEMENT APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 48
FIGURE 24 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 54
FIGURE 25 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 58
FIGURE 26 HEALTHCARE VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 27 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 71
FIGURE 28 NORTH AMERICA: MARKET SNAPSHOT 73
FIGURE 29 ASIA PACIFIC: MARKET SNAPSHOT 84
FIGURE 30 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE TAG MANAGEMENT SYSTEM MARKET, 2015–2018 98
FIGURE 31 GOOGLE: COMPANY SNAPSHOT 103
FIGURE 32 GOOGLE: SWOT ANALYSIS 104
FIGURE 33 IBM: COMPANY SNAPSHOT 105
FIGURE 34 IBM: SWOT ANALYSIS 106
FIGURE 35 ADOBE: COMPANY SNAPSHOT 108
FIGURE 36 ADOBE: SWOT ANALYSIS 110
FIGURE 37 TEALIUM: SWOT ANALYSIS 113
FIGURE 38 ENSIGHTEN: SWOT ANALYSIS 116
FIGURE 39 ORACLE: COMPANY SNAPSHOT 127


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