Automotive Seats Market by Technology (Heated, Powered, Ventilated, Massage, Memory & Standard), Type (Bucket, Bench), Trim Material (Fabric, Genuine & Synthetic Leather), Component, Vehicle Type (Ice, Electric & Hybrid), Region - Global Forecast to 2025

自動車用座席(シート)の世界市場予測(~2025年)

◆タイトル:Automotive Seats Market by Technology (Heated, Powered, Ventilated, Massage, Memory & Standard), Type (Bucket, Bench), Trim Material (Fabric, Genuine & Synthetic Leather), Component, Vehicle Type (Ice, Electric & Hybrid), Region - Global Forecast to 2025
◆商品コード:AT-3710
◆調査・発行会社:MarketsandMarkets
◆発行日:2018年6月21日
◆ページ数:171
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:自動車・輸送
◆販売価格オプション(消費税別)
Single User(1名利用)USD5,650 ⇒換算¥632,800見積依頼/購入/質問フォーム
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Corporate License (全社内共有可)USD8,150 ⇒換算¥912,800見積依頼/購入/質問フォーム
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【レポートの概要】

MarketsandMarketsが発行した当調査レポートでは、自動車用座席(シート)の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、市場シェア分析、技術(暖房機能付き、電動、換気機能付き、マッサージ機能付き、メモリ付き・標準)別分析、タイプ(バケット、ベンチ)別分析、装材(ファブリック、本革・合成皮革)別分析、コンポーネント別分析、自動車用座席(シート)の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“The increase in vehicle production, especially in SUV/MPV and premium vehicles segments, and rising average time spent in traffic have spurred the demand for more comfortable and luxurious seats”The automotive seats market is projected to grow at a CAGR of 2.51% during the forecast period, to reach a market size of USD 73.03 billion by 2025, from USD 61.41 billion in 2018. Increased sales of full-size SUV/MPV segment vehicles and premium vehicles are identified as the key drivers for this market. Alternatively, the high cost of the advanced and modular seats as compared with normal seats and keeping balance between low-cost production and customer-perceived value can hinder the growth of the market.
“Genuine leather segment is projected to grow at the highest rate in the automotive seats market, by trim material, over the forecast period”
The genuine leather trim material segment is estimated to be the fastest market, during the forecast period owing to the increased premium vehicles sales globally. As per MarketsandMarkets analysis, the global premium vehicle sales grew by 5.22% between 2015 and 2016. Developed regions such as North America, Europe, and a few Asian countries such as Japan and South Korea are key markets for these vehicles. Also, the penetration of E, F, and SUV–D & SUV-E segment cars in the US was nearly 45–48% in 2017. Similarly, in the UK, it was nearly 25–30% during the same period. Most of the vehicles from these segments have genuine leather seats as a standard feature. A few key models such as Mercedes E-Class, Lincoln Zephyr/MKZ, Range Rover Sport, Jaguar XF, Land Cruiser, and BMW 7 series feature genuine leather in the global market. The growing demand for premium vehicles across the world is ultimately leading the demand for the genuine leather market in the coming future.
“Asia Oceania & MEA: The largest and fastest growing automotive seats market from 2018 to 2025”
Asia Oceania is anticipated to be the largest market for automotive seats because of a dynamic change noticed in the automotive industry in the past few years; the region has also noticed a significant potential in the passenger and commercial vehicles production. As a result, Asia Oceania has been emerged as a hub for automobile production. Further, Japan and South Korea have experienced a significant rise in advanced seats in the recent years, owing to the rising per capita income and shifting preference toward premium cars and presence of premium automotive OEMs. Along with passenger cars, commercial vehicles production also grew at a CAGR of 2.91% from 2012 to 2017 and is expected to grow gradually. These factors together are expected to drive the automotive seats market in the coming years as per MarketsandMarkets repository.
The MEA region is estimated to grow at the fastest rate for the automotive seats market. Iran and South Africa are key vehicle producing countries in this region. As per MarketsandMarkets repository, Iran’s passenger car production has increased from 0.86 million units in 2012 to 1.42 million units in 2017, whereas South Africa’s car production has grown from 0.27 million units in 2012 to 0.32 million units in 2017. The shifting focus of automotive OEMs toward emerging countries is likely to fuel the vehicle production in these countries that will ultimately result in a growing demand for automotive seats in the future.
BREAKDOWN OF PRIMARIES
The study contains insights provided by various industry experts, ranging from equipment manufacturers, shipping authorities, and distributors. The breakup of the primaries is as follows:
 By Company Type: Seat manufacturers – 52%, Seating Component Suppliers – 26%, and OEMs – 22%
 By Designation: C-level – 55%, D-Level – 38%, and Others –7%
 By Region: North America – 42%, Europe – 37%, and Asia Oceania – 21%

The report provides detailed profiles of the following companies:
 Adient (US)
 Lear Corporation (US)
 Faurecia (France)
 Toyota Boshoku (Japan)
 Magna International (Canada)
 TS Tech (Japan)
 Aisin Seiki (Japan)
 NHK Spring (Japan)
 Tachi-S (Japan)
 Gentherm (US)

Research Coverage
The primary objective of the study is to define, describe, and forecast the automotive seats market by technology, seat type, trim material, components, IC vehicle type, electric & hybrid vehicle type, and region. It analyzes the opportunities offered by various segments of the market to the stakeholders. It tracks and analyzes competitive developments such as market share analysis, expansions, joint ventures, acquisitions, and other industry activities carried out by key industry participants.

Reasons for buying the report
 The study provides qualitative and quantitative analysis of the automotive seats market, by technology, in terms of volume at country and regional levels.
 The study analyzes the electric & hybrid vehicles seat market, by technology, in terms of volume (thousand units).
 The study also provides qualitative and quantitative analyses of the automotive seat type segment represented in terms of volume (thousand units) and value (USD million), including all other segments, except the trim material, in terms of volume (thousand square meters) and value (USD million).
 The key 10 companies, which have a significant impact on the market, are profiled along with their financial structure, recent developments, and product portfolio.
 The report covers the competitive landscape, which reflects the market share analysis of leading players along with the dominant strategy adopted by these stakeholders to retain their position.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.3.1 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 19
1.5 PACKAGE SIZE 19
1.6 LIMITATIONS 20
1.7 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.2 SECONDARY DATA 23
2.2.1 KEY SECONDARY SOURCES FOR VEHICLE PRODUCTION 23
2.2.2 KEY SECONDARY SOURCES FOR MARKET SIZING 23
2.2.3 KEY DATA FROM SECONDARY SOURCES 24
2.3 PRIMARY DATA 25
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 25
2.3.2 PRIMARY PARTICIPANTS 26
2.4 MARKET SIZE ESTIMATION 26
2.4.1 BOTTOM-UP APPROACH 26
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.6 ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 34
4.1 AUTOMOTIVE SEATS – GLOBAL MARKET & FORECAST 34
4.2 AUTOMOTIVE SEATS MARKET, BY REGION 35
4.3 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY 36
4.4 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE 36
4.5 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL 37
4.6 AUTOMOTIVE SEATS MARKET, BY COMPONENTS 38
4.7 AUTOMOTIVE SEATS MARKET, BY IC VEHICLE TYPE 39
4.8 ELECTRIC & HYBRID VEHICLES SEATS MARKET, BY TECHNOLOGY 39

5 MARKET OVERVIEW 40
5.1 INTRODUCTION 40
5.2 MARKET DYNAMICS 41
5.2.1 DRIVER 41
5.2.1.1 Rising global vehicle production & growing SUV demand to fuel the market for automotive seats 41
5.2.1.2 Increase in demand for premium and luxury vehicles to fuel the demand for modular seats 43
5.2.1.3 Increasing average drive time spent in the vehicles leading to demand for comfort seats 44
5.2.2 RESTRAINTS 45
5.2.2.1 High cost of advanced & modular seats compared with conventional seats 45
5.2.3 OPPORTUNITIES 46
5.2.3.1 Increasing usage of lightweight materials to reduce the weight of automotive seats 46
5.2.3.2 Development of advanced seating technologies for future vehicles 47
5.2.4 CHALLENGE 49
5.2.4.1 Balancing between low cost production and customer perceived value 49
6 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY 50
Note – The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
6.1 INTRODUCTION 51
6.2 HEATED SEATS 53
6.3 HEATED & POWERED SEATS 54
6.4 MASSAGE SEATS 55
6.5 MEMORY SEATS 56
6.6 POWERED SEATS 57
6.7 STANDARD SEATS 58
6.8 VENTILATED SEATS 59
7 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL 60
Note – The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
7.1 INTRODUCTION 61
7.2 FABRIC 62
7.3 GENUINE LEATHER 63
7.4 SYNTHETIC LEATHER 65

8 AUTOMOTIVE SEATS MARKET, BY COMPONENTS 66
Note – The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
8.1 INTRODUCTION 67
8.2 ARMREST 69
8.3 PNEUMATIC SYSTEM 70
8.4 SEAT BELT 71
8.5 SEAT FRAME AND SRUCTURE 72
8.6 SEAT HEADREST 73
8.7 SEAT HEIGHT ADJUSTER 74
8.8 SEAT RECLINERS 75
8.9 SEAT TRACK 76
9 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE 77
Note – The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
9.1 INTRODUCTION 78
9.2 PASSENGER CAR 79
9.3 LIGHT COMMERCIAL VEHICLES 80
9.4 HEAVY TRUCKS 81
9.5 BUSES 82
10 AUTOMOTIVE SEATS MARKET, BY ELECTRIC & HYBRID VEHICLE 84
Note – The Chapter is Further Segmented by Seat technology – Heated, Heated & Powered, Massage, Memory, Powered, Standard, and Ventilated
10.1 INTRODUCTION 85
10.2 BATTERY ELECTRIC VEHICLES 86
10.3 HYBRID ELECTRIC VEHICLE 87
10.4 PLUG-IN HYBRID ELECTRIC VEHICLE 88
11 AUTOMOTIVE SEATS MARKET, BY TYPE 90
Note – The Chapter is Further Segmented at Country Level for Regions- Asia Oceania (China, India, Indonesia, Japan, South Korea, Thailand, and Others), Europe (France, Germany, Italy, Russia, Spain, Turkey, UK & others), Americas (Argentina, Brazil, Canada, Mexico, US, and others) and Middle East & Africa (Iran, South Africa, and others)
11.1 INTRODUCTION 91
11.2 BUCKET SEAT 92
11.2.1 AMERICAS 93
11.2.2 ASIA OCEANIA 94
11.2.3 EUROPE 95
11.2.4 MIDDLE EAST & AFRICA (MEA) 96
11.3 SPLIT BENCH 97
11.3.1 AMERICAS 99
11.3.2 ASIA OCEANIA 100
11.3.3 EUROPE 101
11.3.4 MIDDLE EAST & AFRICA (MEA) 102
12 AUTOMOTIVE SEATS MARKET, BY REGION 103
Note – The Chapter is Further Segmented by Seat Technology (Heated, Heated & Powered, Massage, Memory, Powered, Standard, and Ventilated) At Country and Regional Level
12.1 INTRODUCTION 104
12.2 AMERICAS 105
12.2.1 ARGENTINA 107
12.2.2 BRAZIL 108
12.2.3 CANADA 108
12.2.4 MEXICO 109
12.2.5 US 109
12.2.6 AMERICAS OTHERS 110
12.3 ASIA OCEANIA 110
12.3.1 CHINA 112
12.3.2 INDIA 113
12.3.3 INDONESIA 113
12.3.4 JAPAN 114
12.3.5 SOUTH KOREA 114
12.3.6 THAILAND 115
12.3.7 ASIA OCEANIA OTHERS 115
12.4 EUROPE 116
12.4.1 FRANCE 117
12.4.2 GERMANY 117
12.4.3 ITALY 118
12.4.4 RUSSIA 118
12.4.5 SPAIN 119
12.4.6 TURKEY 119
12.4.7 UK 120
12.4.8 EUROPE OTHERS 120
12.5 MIDDLE EAST & AFRICA (MEA) 121
12.5.1 IRAN 121
12.5.2 SOUTH AFRICA 122
12.5.3 MEA OTHERS 123

13 COMPETITIVE LANDSCAPE 124
13.1 OVERVIEW 124
13.2 AUTOMOTIVE SEATS MARKET: MARKET SHARE ANALYSIS 126
13.3 COMPETITIVE SCENARIO 127
13.3.1 EXPANSION 127
13.3.2 JOINT VENTURE/PARTNERSHIP/COLLABORATION 128
13.3.3 NEW PRODUCT DEVELOPMENTS 129
13.3.4 MERGERS & ACQUISITIONS 130
14 COMPANY PROFILING 131
(Business overview, Products offered, Recent Developments, and SWOT analysis)*
14.1 ADIENT 131
14.2 LEAR CORPORATION 135
14.3 FAURECIA 138
14.4 TOYOTA BOSHOKU 141
14.5 MAGNA INTERNATIONAL 144
14.6 TS TECH 148
14.7 AISIN SEIKI 150
14.8 NHK SPRING 152
14.9 TACHI-S 154
14.10 GENTHERM 156
14.11 ADDITIONAL COMPANY PROFILES 158
14.12 EUROPE 158
14.12.1 BROSE 158
14.12.2 GRAMMER 158
14.12.3 KAHOVEC, S R.O. 158
14.12.4 PHEONIX SEATING 158
14.13 NORTH AMERICA 159
14.13.1 GUELPH MANUFACTURING 159
14.13.2 CAMACO-AMVIAN 159
14.13.3 FREEDMAN SEATING 159
14.14 ASIA OCEANIA 159
14.14.1 DAEWON KANG 159
14.14.2 TATA AUTOCOMP 160
14.14.3 SUMMIT AUTO SEATS 160
14.14.4 HARITA SEATING 160
*Details on Business overview, Products offered, Recent Developments, and SWOT analysis might not be captured in case of unlisted companies.

15 APPENDIX 161
15.1 INSIGHTS OF INDUSTRY EXPERTS 161
15.2 DISCUSSION GUIDE 162
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 166
15.4 AVAILABLE CUSTOMIZATIONS 168
15.4.1 AUTOMOTIVE SEATS TECHNOLOGY MARKET, BY VEHICLE TYPE 168
Note: The market can be offered for IC vehicle type- Passenger Cars, and LCV by Technology (Heated, Powered, Standard, Ventilated, Massage, Memory and Heated & Powered) at Regional Level- Americas, Europe, Asia Oceania and MEA.
15.4.1.1 Passenger Cars 168
15.4.1.1.1 Hatchback 168
15.4.1.1.2 Sedan 168
15.4.1.1.3 SUV 168
15.4.1.2 LCV 168
15.4.2 ELECTRIC & HYBRID VEHICLE SEATS MARKET, BY REGION 168
Note: The market can be offered for Electric & Hybrid Vehicle Type-BEV, HEV & PHEV by Technology (Heated, Powered, Standard, Ventilated, Massage, Memory and Heated & Powered) at Regional Level-North America, Europe, and Asia Oceania
15.4.2.1 North America 168
15.4.2.2 Europe 168
15.4.2.3 Asia Oceania 168
15.4.3 BUCKET & SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE 168
Note: The market can be offered by IC Vehicle Type- Passenger Cars, LCV, Heavy Trucks, and Buses at Regional Level- Americas, Europe, Asia Oceania and MEA
15.4.3.1 Passenger Cars 168
15.4.3.2 LCV 168
15.4.3.3 Heavy Trucks 168
15.4.3.4 Buses 168
15.4.4 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE TYPE 168
Note: The market can be offered for Off-highway Vehicle Type- Construction & Agriculture Equipment at Regional Level- -North America, Europe, Asia Oceania, and RoW
15.4.4.1 Construction Equipment 168
15.4.4.1.1 Excavators 168
15.4.4.1.2 Loaders 168
15.4.4.2 Agriculture Tractors 168
15.4.5 DETAILED ANALYSIS AND PROFILING OF ADDITIONAL MARKET PLAYERS (UPTO 3) 169
15.5 RELATED REPORTS 169
15.6 AUTHOR DETAILS 170

LIST OF TABLES

TABLE 1 CURRENCY EXCHANGE RATES (W.R.T. PER USD) 19
TABLE 2 KEY VEHICLE SALES EQUIPPED WITH MODULAR SEAT TECHNOLOGY, 2017 44
TABLE 3 ANNUAL TIME SPENT IN TRAFFIC CONGESTION (HOURS), BY COUNTRY 44
TABLE 4 AVERAGE COST OF SEATS, BY TECHNOLGY (USD) 45
TABLE 5 USE OF PLASTICS IN AN AUTOMOBILE, BY COMPONENT 46
TABLE 6 ADVANCED SEATING - RECENT DEVELOPMENTS 47
TABLE 7 KEY MODELS WITH SEATING TECHNOLOGIES, 2017 51
TABLE 8 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 52
TABLE 9 HEATED SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 53
TABLE 10 HEATED & POWERED SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 54
TABLE 11 MASSAGE SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 55
TABLE 12 MEMORY SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 56
TABLE 13 POWERED SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 57
TABLE 14 STANDARD SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 58
TABLE 15 VENTILATED SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 59
TABLE 16 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL,
2016–2025 (‘000 SQUARE METERS) 61
TABLE 17 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2016–2025 (USD MILLION) 62
TABLE 18 FABRIC: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 SQUARE METERS) 62
TABLE 19 FABRIC: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (USD MILLION) 63
TABLE 20 KEY MODELS WITH GENUINE LEATHER SEATS, 2017 63
TABLE 21 GENUINE LEATHER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 SQUARE METERS) 64
TABLE 22 GENUINE LEATHER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 64
TABLE 23 SYNTHETIC LEATHER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 SQUARE METERS) 65
TABLE 24 SYNTHETIC LEATHER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 65
TABLE 25 AUTOMOTIVE SEATS MARKET, BY COMPONENTS, 2016–2025 (‘000 UNITS) 68
TABLE 26 AUTOMOTIVE SEATS MARKET, BY COMPONENTS, 2016–2025 (USD MILLION) 68
TABLE 27 ARMREST: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (‘000 UNITS) 69
TABLE 28 ARMREST: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (USD MILLION) 69
TABLE 29 PNEUMATIC SYSTEM: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 70
TABLE 30 PNEUMATIC SYSTEM: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 70
TABLE 31 SEAT BELT: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (‘000 UNITS) 71
TABLE 32 SEAT BELT: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (USD MILLION) 71
TABLE 33 SEAT FRAME & STRUCTURE: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 72
TABLE 34 SEAT FRAME & STRUCTURE: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 72
TABLE 35 SEAT HEADREST: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 73
TABLE 36 SEAT HEADREST: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 73
TABLE 37 SEAT HEIGHT ADJUSTER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 74
TABLE 38 SEAT HEIGHT ADJUSTER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 74
TABLE 39 SEAT RECLINER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 75
TABLE 40 SEAT RECLINER: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 75
TABLE 41 SEAT TRACK: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (‘000 UNITS) 76
TABLE 42 SEAT TRACK: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 76
TABLE 43 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE, 2016–2025 (‘000 UNITS) 78
TABLE 44 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE, 2016–2025 (USD MILLION) 79
TABLE 45 PASSENGER CAR: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 80
TABLE 46 PASSENGER CAR: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 80
TABLE 47 LCV: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (‘000 UNITS) 81
TABLE 48 LCV: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (USD MILLION) 81
TABLE 49 HEAVY TRUCK: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 82
TABLE 50 HEAVY TRUCK: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 82
TABLE 51 BUSES: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (‘000 UNITS) 83
TABLE 52 BUSES: AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (USD MILLION) 83
TABLE 53 ELECTRIC & & HYBRID VEHICLE SEATS MARKET, BY VEHICLE TYPE,
2016–2025 (‘000 UNITS) 86
TABLE 54 BEV: ELECTRIC & HYBRID VEHICLE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 87
TABLE 55 HEV: ELECTRIC & & HYBRID VEHICLE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 88
TABLE 56 PHEV: ELECTRIC & & HYBRID VEHICLE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 89
TABLE 57 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2016–2025 (‘000 UNITS) 91
TABLE 58 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2016–2025 (USD MILLION) 92
TABLE 59 BUCKET SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 92
TABLE 60 BUCKET SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 93
TABLE 61 AMERICAS: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 93
TABLE 62 AMERICAS: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 94
TABLE 63 ASIA OCEANIA: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 94
TABLE 64 ASIA OCEANIA: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 95
TABLE 65 EUROPE: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 95
TABLE 66 EUROPE: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 96
TABLE 67 MEA: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 96
TABLE 68 MEA: AUTOMOTIVE BUCKET SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 97
TABLE 69 SPLIT BENCH SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (‘000 UNITS) 98
TABLE 70 SPLIT BENCH SEATS: AUTOMOTIVE SEATS MARKET, BY REGION,
2016–2025 (USD MILLION) 98
TABLE 71 AMERICAS: AUTOMOTIVE SPLIT BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 99
TABLE 72 AMERICAS: AUTOMOTIVE SPLIT BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 99
TABLE 73 ASIA OCEANIA: AUTOMOTIVE SPLIT BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 100
TABLE 74 ASIA OCEANIA: AUTOMOTIVE SPLIT BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 100
TABLE 75 EUROPE: AUTOMOTIVE SPLIT BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 101
TABLE 76 EUROPE: AUTOMOTIVE SPLIT BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 101
TABLE 77 MEA: AUTOMOTIVE BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 102
TABLE 78 MEA: AUTOMOTIVE BENCH SEATS MARKET, BY COUNTRY,
2016–2025 (USD MILLION) 102
TABLE 79 AUTOMOTIVE SEATS MARKET, BY REGION, 2016–2025 (‘000 UNITS) 105
TABLE 80 AMERICAS: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2016–2025 (000’ UNITS) 107
TABLE 81 ARGENTINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 107
TABLE 82 BRAZIL: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 108
TABLE 83 CANADA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 108
TABLE 84 MEXICO: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 109
TABLE 85 US: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 109
TABLE 86 AMERICAS OTHERS: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 110
TABLE 87 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY COUNTRY,
2016–2025 (‘000 UNITS) 112
TABLE 88 CHINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 112
TABLE 89 INDIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 113
TABLE 90 INDONESIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 113
TABLE 91 JAPAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 114
TABLE 92 SOUTH KOREA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 114
TABLE 93 THAILAND: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 115
TABLE 94 ASIA OCEANIA OTHERS: AUTOMOTIVE SEATS MARKET,
BY TECHNOLOGY, (000’ UNITS) 115
TABLE 95 EUROPE: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2016–2025 (‘000 UNITS) 116
TABLE 96 FRANCE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (000’ UNITS) 117
TABLE 97 GERMANY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 117
TABLE 98 ITALY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 118
TABLE 99 RUSSIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 118
TABLE 100 SPAIN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 119
TABLE 101 TURKEY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 119
TABLE 102 UK: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 120
TABLE 103 EUROPE OTHERS: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 120
TABLE 104 MEA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2016–2025 (‘000 UNITS) 121
TABLE 105 IRAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2016–2025 (‘000 UNITS) 121
TABLE 106 SOUTH AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 122
TABLE 107 MEA OTHERS: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 123
TABLE 108 EXPANSION, 2017–2018 127
TABLE 109 JOINT VENTURE/PARTNERSHIP/COLLABORATION, 2017–2018 128
TABLE 110 NEW PRODUCT DEVELOPMENTS, 2017–2018 129
TABLE 111 MERGERS & ACQUISITIONS, 2014–2017 130


LIST OF FIGURES

FIGURE 1 AUTOMOTIVE SEATS: MARKET SEGMENTATION 18
FIGURE 2 AUTOMOTIVE SEATS MARKET: RESEARCH DESIGN 21
FIGURE 3 RESEARCH DESIGN MODEL 22
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 25
FIGURE 5 AUTOMOTIVE SEATS MARKET: BOTTOM-UP APPROACH 27
FIGURE 6 DATA TRIANGULATION 28
FIGURE 7 AUTOMOTIVE SEATS MARKET: MARKET OUTLOOK 31
FIGURE 8 AUTOMOTIVE SEATS MARKET, BY REGION, 2018 VS. 2025 (USD BILLION) 32
FIGURE 9 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE SEATING TECHNOLOGIES 34
FIGURE 10 ASIA OCEANIA IS ESTIMATED TO BE THE LEADING REGION, WHEREAS THE PASSENGER CARS SEGMENT IS ESTIMATED TO BE THE LARGEST OF AUTOMOTIVE SEATS MARKET, 2018 (USD BILLION) 35
FIGURE 11 MASSAGE SEATS SEGMENT IS ANTICIPATED TO GROW AT THE FASTEST RATE, 2018 VS. 2025 (MILLION UNITS) 36
FIGURE 12 BUCKET SEAT SEGMENT IS ESTIMATED TO DOMINATE THE AUTOMOTIVE SEATS MARKET, 2017 VS. 2025 (USD BILLION) 36
FIGURE 13 SYNTHETIC LEATHER SEGMENT HOLDS THE LARGEST SHARE OF AUTOMOTIVE SEATS MARKET, 2018 VS. 2025 (USD BILLION) 37
FIGURE 14 SEAT FRAME & STRUCTURE SEGMENT HOLDS THE LARGEST SHARE OF AUTOMOTIVE SEATS MARKET, 2018 VS. 2025 (USD BILLION) 38
FIGURE 15 PASSENGER CAR SEGMENT CONSTITUTES THE MAJOR SHARE OF AUTOMOTIVE SEATS MARKET, 2018 VS. 2025 (USD BILLION) 39
FIGURE 16 POWERED SEATS SEGMENT IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE OF THE ELECTRIC & HYBRID VEHICLES SEATS MARKET,
2018 VS. 2025 (MILLION UNITS) 39
FIGURE 17 AUTOMOTIVE SEATS: MARKET DYNAMICS 41
FIGURE 18 GLOBAL VEHICLE PRODUCTION, BY VEHICLE TYPE, 2015-2025 (MILLION UNITS) 42
FIGURE 19 GLOBAL SUV PRODUCTION, BY REGION, 2015-2020 (‘000 UNITS) 43
FIGURE 20 PREMIUM CAR SALES, BY REGION, 2012–2016 (‘000 UNITS) 43
FIGURE 21 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNITS) 52
FIGURE 22 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2018 VS. 2025 (USD MILLION) 61
FIGURE 23 AUTOMOTIVE SEATS MARKET, BY COMPONENTS, 2018—2025 (USD MILLION) 67
FIGURE 24 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE, 2018 VS. 2025 (USD MILLION) 78
FIGURE 25 ELECTRIC & HYBRID VEHICLE SEATS MARKET, BY TECHNOLOGY,
2016–2025 (‘000 UNITS) 85
FIGURE 26 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2018 VS. 2025 (USD MILLION) 91
FIGURE 27 AUTOMOTIVE SEATS MARKET, BY REGION, 2018 VS. 2025 (THOUSAND UNITS) 104
FIGURE 28 AMERICAS: AUTOMOTIVE SEATS MARKET SNAPSHOT 106
FIGURE 29 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET SNAPSHOT 111
FIGURE 30 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY, 2014–2018 125
FIGURE 31 ADIENT: COMPANY SNAPSHOT 131

FIGURE 32 LEAR CORPORATION: COMPANY SNAPSHOT 135
FIGURE 33 FAURECIA: COMPANY SNAPSHOT 138
FIGURE 34 TOYOTA BOSHOKU: COMPANY SNAPSHOT 141
FIGURE 35 MAGNA INTERNATIONAL: COMPANY SNAPSHOT 144
FIGURE 36 TS TECH: COMPANY SNAPSHOT 148
FIGURE 37 AISIN SEIKI: COMPANY SNAPSHOT 150
FIGURE 38 NHK SPRING: C0MPANY SNAPSHOT 152
FIGURE 39 TACHI-S: COMPANY SNAPSHOT 154
FIGURE 40 GENTHERM: COMPANY SNAPSHOT 156


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