TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 19
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 24
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DATA MONETIZATION MARKET 30
4.2 DATA MONETIZATION MARKET, BY COMPONENT 30
4.3 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE 31
4.4 DATA MONETIZATION MARKET: TOP 3 INDUSTRY VERTICALS AND REGIONS (2018) 31
4.5 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE 32
5 MARKET OVERVIEW AND INDUSTRY TRENDS 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Rapid adoption of advanced analytics and visualization 34
5.2.1.2 Increasing use of external data sources 34
5.2.1.3 Increasing adoption of data-driven decision-making 34
5.2.1.4 Increasing volume and variety of business data 34
5.2.2 RESTRAINTS 35
5.2.2.1 The varying structure of regulatory policies 35
5.2.2.2 Organizational capabilities and culture 35
5.2.3 OPPORTUNITIES 35
5.2.3.1 Increasing need to create insights from a pool of data 35
5.2.3.2 Increasing adoption of AI for data processing 36
5.2.4 CHALLENGES 36
5.2.4.1 Privacy and security aspects 36
5.2.4.2 Increasing complexities in data structures 36
5.3 INDUSTRY TRENDS 37
5.3.1 DATA MONETIZATION USE CASES 37
5.3.1.1 Use case 1: Telecommunication 37
5.3.1.2 Use case 2: Media and entertainment 37
5.3.1.3 Use case 3: BFSI 38
5.3.1.4 Use case 4: Automobile 38
5.3.1.5 Use case 5: Telecommunication 39
6 DATA MONETIZATION MARKET, BY COMPONENT 40
6.1 INTRODUCTION 41
6.2 TOOLS 42
6.3 SERVICES 42
6.3.1 CONSULTING 43
6.3.2 SUPPORT AND MAINTENANCE 43
6.3.3 IMPLEMENTATION 44
7 DATA MONETIZATION MARKET, BY DATA TYPE 45
7.1 INTRODUCTION 46
7.2 CUSTOMER DATA 47
7.3 PRODUCT DATA 48
7.4 FINANCIAL DATA 49
7.5 SUPPLIER DATA 50
8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION 51
8.1 INTRODUCTION 52
8.2 SALES AND MARKETING 53
8.3 SUPPLY CHAIN MANAGEMENT 54
8.4 OPERATIONS 54
8.5 FINANCE 55
8.6 OTHERS 56
9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE 57
9.1 INTRODUCTION 58
9.2 CLOUD 59
9.3 ON-PREMISES 59
10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE 61
10.1 INTRODUCTION 62
10.2 LARGE ENTERPRISES 63
10.3 SMALL AND MEDIUM-SIZED ENTERPRISES 64
11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL 65
11.1 INTRODUCTION 66
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 67
11.3 TELECOM 68
11.4 CONSUMER GOODS AND RETAIL 69
11.5 MEDIA AND ENTERTAINMENT 70
11.6 GOVERNMENT AND DEFENSE 70
11.7 MANUFACTURING 71
11.8 TRANSPORTATION AND LOGISTICS 72
11.9 ENERGY AND UTILITIES 73
11.10 HEALTHCARE 73
11.11 OTHERS 74
12 DATA MONETIZATION MARKET, BY REGION 76
12.1 INTRODUCTION 77
12.2 NORTH AMERICA 78
12.2.1 UNITED STATES 79
12.2.2 CANADA 79
12.3 EUROPE 82
12.3.1 UNITED KINGDOM 82
12.3.2 GERMANY 83
12.3.3 FRANCE 83
12.3.4 REST OF EUROPE 83
12.4 ASIA PACIFIC 86
12.4.1 AUSTRALIA AND NEW ZEALAND 87
12.4.2 CHINA 88
12.4.3 JAPAN 88
12.4.4 SINGAPORE 88
12.4.5 REST OF APAC 88
12.5 MIDDLE EAST AND AFRICA 91
12.5.1 KINGDOM OF SAUDI ARABIA 91
12.5.2 UNITED ARAB EMIRATES 92
12.5.3 SOUTH AFRICA 92
12.5.4 REST OF MEA 92
12.6 LATIN AMERICA 95
12.6.1 BRAZIL 96
12.6.2 MEXICO 96
12.6.3 REST OF LATIN AMERICA 96
13 COMPETITIVE LANDSCAPE 100
13.1 OVERVIEW 100
13.2 MARKET RANKING 101
13.3 COMPETITIVE SCENARIO 101
13.3.1 NEW PRODUCT LAUNCHES/UPGRADATIONS 102
13.3.2 MERGERS AND ACQUISITIONS 103
13.3.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 103
14 COMPANY PROFILES 105
14.1 INTRODUCTION 105
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View)*
14.2 1010DATA 106
14.3 ACCENTURE 107
14.4 ADASTRA 110
14.5 ALC 111
14.6 CISCO 112
14.7 DAWEX SYSTEMS 114
14.8 ELEVONDATA 115
14.9 EMU ANALYTICS 116
14.10 GEMALTO 117
14.11 GOOGLE 119
14.12 IBM 121
14.13 ICONNECTIVA 124
14.14 INFOSYS 125
14.15 MAHINDRA COMVIVA 128
14.16 MONETIZE SOLUTIONS 130
14.17 NARRATIVE 131
14.18 NESS 132
14.19 NETSCOUT 133
14.20 OPENWAVE MOBILITY 135
14.21 OPTIVA 137
14.22 PAXATA 139
14.23 RELTIO 141
14.24 SAP 142
14.25 SAS 145
14.26 VIRTUSA 148
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
15 APPENDIX 150
15.1 DISCUSSION GUIDE 150
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 154
15.3 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 156
15.4 AVAILABLE CUSTOMIZATIONS 157
15.5 RELATED REPORTS 157
15.6 AUTHOR DETAILS 158
TABLE 1 DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 41
TABLE 2 TOOLS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 42
TABLE 3 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 42
TABLE 4 CONSULTING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 43
TABLE 5 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 44
TABLE 6 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 44
TABLE 7 DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016–2023 (USD MILLION) 46
TABLE 8 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 47
TABLE 9 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 48
TABLE 10 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 49
TABLE 11 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 50
TABLE 12 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION,
2016–2023 (USD MILLION) 52
TABLE 13 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 53
TABLE 14 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 54
TABLE 15 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 16 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 17 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 56
TABLE 18 DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2023 (USD MILLION) 58
TABLE 19 CLOUD: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 20 ON-PREMISES: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 60
TABLE 21 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 62
TABLE 22 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 23 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 64
TABLE 24 DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2016–2023 (USD MILLION) 67
TABLE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 68
TABLE 26 TELECOM: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 68
TABLE 27 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 69
TABLE 28 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 70
TABLE 29 GOVERNMENT AND DEFENSE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 71
TABLE 30 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 71
TABLE 31 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 72
TABLE 32 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 73
TABLE 33 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 74
TABLE 34 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 75
TABLE 35 DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 77
TABLE 36 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 79
TABLE 37 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 79
TABLE 38 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 80
TABLE 39 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2023 (USD MILLION) 80
TABLE 40 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION) 80
TABLE 41 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 81
TABLE 42 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 81
TABLE 43 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2023 (USD MILLION) 82
TABLE 44 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 83
TABLE 45 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 84
TABLE 46 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 84
TABLE 47 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2023 (USD MILLION) 84
TABLE 48 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION,
2016–2023 (USD MILLION) 85
TABLE 49 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2023 (USD MILLION) 85
TABLE 50 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 85
TABLE 51 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2016–2023 (USD MILLION) 86
TABLE 52 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 88
TABLE 53 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 89
TABLE 54 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 89
TABLE 55 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2023 (USD MILLION) 89
TABLE 56 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION) 90
TABLE 57 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2023 (USD MILLION) 90
TABLE 58 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD MILLION) 90
TABLE 59 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL,
2016–2023 (USD MILLION) 91
TABLE 60 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 92
TABLE 61 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 93
TABLE 62 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 93
TABLE 63 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016–2023 (USD MILLION) 93
TABLE 64 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION) 94
TABLE 65 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 94
TABLE 66 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 94
TABLE 67 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2023 (USD MILLION) 95
TABLE 68 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 96
TABLE 69 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 97
TABLE 70 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 97
TABLE 71 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE,
2016–2023 (USD MILLION) 97
TABLE 72 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION) 98
TABLE 73 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 98
TABLE 74 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 98
TABLE 75 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2023 (USD MILLION) 99
TABLE 76 MARKET RANKING FOR THE DATA MONETIZATION MARKET, 2018 101
TABLE 77 NEW PRODUCT LAUNCHES/UPGRADATIONS, 2016–2018 102
TABLE 78 MERGERS AND ACQUISITIONS, 2015–2017 103
TABLE 79 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016–2018 103
LIST OF FIGURES
FIGURE 1 DATA MONETIZATION MARKET: MARKET SEGMENTATION 18
FIGURE 2 REGIONAL SCOPE 19
FIGURE 3 CURRENCY CONVERSION 20
FIGURE 4 DATA MONETIZATION MARKET: RESEARCH DESIGN 21
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 22
FIGURE 6 DATA TRIANGULATION 23
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 9 DATA MONETIZATION MARKET: ASSUMPTIONS 26
FIGURE 10 TOP 3 SEGMENTS WITH THE LARGEST MARKET SHARES IN 2018 27
FIGURE 11 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018 28
FIGURE 12 INCREASING USE OF EXTERNAL DATA SOURCES IS EXPECTED TO BE DRIVING THE GROWTH OF THE DATA MONETIZATION MARKET DURING THE FORECAST PERIOD 30
FIGURE 13 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 30
FIGURE 14 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 31
FIGURE 15 BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY VERTICAL AND NORTH AMERICAN REGION ARE EXPECTED TO HOLD THE LARGEST MARKET SHARES 31
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 32
FIGURE 17 DATA MONETIZATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 33
FIGURE 18 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 41
FIGURE 19 FINANCIAL DATA TYPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 46
FIGURE 20 SALES AND MARKETING SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 21 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 58
FIGURE 22 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 62
FIGURE 23 TELECOM INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 66
FIGURE 24 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 77
FIGURE 25 NORTH AMERICA: MARKET SNAPSHOT 78
FIGURE 26 ASIA PACIFIC: MARKET SNAPSHOT 87
FIGURE 27 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE DATA MONETIZATION MARKET, 2016–2018 100
FIGURE 28 MARKET EVALUATION FRAMEWORK 101
FIGURE 29 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 105
FIGURE 30 ACCENTURE: COMPANY SNAPSHOT 107
FIGURE 31 ACCENTURE: SWOT ANALYSIS 109
FIGURE 32 CISCO: COMPANY SNAPSHOT 112
FIGURE 33 GEMALTO: COMPANY SNAPSHOT 117
FIGURE 34 GOOGLE: COMPANY SNAPSHOT 119
FIGURE 35 IBM: COMPANY SNAPSHOT 121
FIGURE 36 IBM: SWOT ANALYSIS 122
FIGURE 37 INFOSYS: COMPANY SNAPSHOT 125
FIGURE 38 INFOSYS: SWOT ANALYSIS 126
FIGURE 39 NETSCOUT: COMPANY SNAPSHOT 133
FIGURE 40 OPTIVA: COMPANY SNAPSHOT 137
FIGURE 41 SAP: COMPANY SNAPSHOT 142
FIGURE 42 SAP: SWOT ANALYSIS 143
FIGURE 43 SAS: COMPANY SNAPSHOT 145
FIGURE 44 SAS: SWOT ANALYSIS 146
FIGURE 45 VIRTUSA: COMPANY SNAPSHOT 148
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