TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 17
1.6 UNITS CONSIDERED 18
1.7 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key industry insights 20
2.1.2.2 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.3 DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
2.5 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE ARTIFICIAL GRASS MARKET 31
4.2 ARTIFICIAL GRASS MARKET, BY REGION 32
4.3 EUROPE: ARTIFICIAL GRASS MARKET, BY INSTALLATION & COUNTRY 33
4.4 ARTIFICIAL GRASS MARKET, BY APPLICATION & REGION 34
4.5 ARTIFICIAL GRASS MARKET SHARE: KEY COUNTRIES 35
5 MARKET OVERVIEW 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Growing demand from sports venues 37
5.2.1.2 Increase in the number of stadiums using artificial turf 37
5.2.1.3 Cost advantages of artificial grass 39
5.2.2 RESTRAINTS 39
5.2.2.1 Health and environmental impact of artificial grass 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Opportunities in developing countries and countries with harsh climate 40
5.2.3.2 R&D activities and advancements in technology 40
5.2.4 CHALLENGES 41
5.2.4.1 High field temperatures associated with artificial grass 41
5.3 REGULATIONS 41
5.3.1 INTRODUCTION 41
5.3.2 FÉDÉRATION INTERNATIONALE DE FOOTBALL ASSOCIATION (FIFA) 41
5.3.3 WORLD RUGBY 43
5.3.4 THE INTERNATIONAL TENNIS FEDERATION (ITF) 44
5.3.5 INTERNATIONAL HOCKEY FEDERATION (FIH) 44
6 ARTIFICIAL GRASS MARKET, BY INSTALLATION 45
6.1 INTRODUCTION 46
6.2 WALL CLADDING 47
6.3 FLOORING 48
7 ARTIFICIAL GRASS MARKET, BY APPLICATION 50
7.1 INTRODUCTION 51
7.2 CONTACT SPORTS 54
7.2.1 FOOTBALL 55
7.2.2 RUGBY 56
7.2.3 HOCKEY 57
7.2.4 OTHER CONTACT SPORTS 59
7.3 NON-CONTACT SPORTS 60
7.3.1 TENNIS 61
7.3.2 GOLF 62
7.3.3 OTHER NON-CONTACT SPORTS 63
7.4 LEISURE 64
7.5 LANDSCAPING 65
8 ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL 67
8.1 INTRODUCTION 68
8.2 POLYETHYLENE 69
8.3 POLYPROPYLENE 69
8.4 NYLON 70
9 ARTIFICIAL GRASS MARKET, BY INFILL MATERIAL 71
9.1 INTRODUCTION 72
9.2 PETROLEUM-BASED INFILLS 73
9.2.1 STYRENE-BUTADIENE RUBBER (SBR) 73
9.2.2 ETHYLENE PROPYLENE DIENE MONOMER (EPDM) 74
9.2.3 THERMOPLASTIC ELASTOMERS (TPE) 75
9.2.4 OTHERS (ACRYLIC/POLYMER COATED SAND, AND POST-INDUSTRIAL PRODUCT GRINDS) 75
9.3 SAND INFILL 76
9.4 PLANT-BASED INFILLS 77
10 ARTIFICIAL GRASS MARKET, BY REGION 78
10.1 INTRODUCTION 79
10.2 NORTH AMERICA 81
10.2.1 US 88
10.2.2 CANADA 88
10.2.3 MEXICO 89
10.3 EUROPE 89
10.3.1 UK 96
10.3.2 GERMANY 96
10.3.3 NETHERLANDS 96
10.3.4 SPAIN 96
10.3.5 BELGIUM 97
10.3.6 FRANCE 97
10.3.7 REST OF EUROPE 97
10.4 ASIA PACIFIC 97
10.4.1 CHINA 104
10.4.2 AUSTRALIA 104
10.4.3 INDIA 104
10.4.4 JAPAN 105
10.4.5 REST OF ASIA PACIFIC 105
10.5 SOUTH AMERICA 105
10.5.1 ARGENTINA 111
10.5.2 BRAZIL 111
10.5.3 PERU 111
10.5.4 PARAGUAY 111
10.5.5 REST OF SOUTH AMERICA 112
10.6 ROW 112
10.6.1 AFRICA 117
10.6.2 MIDDLE EAST 117
11 COMPETITIVE LANDSCAPE 118
11.1 OVERVIEW 118
11.2 MARKET RANKING 120
11.2.1 KEY MARKET STRATEGIES 121
11.3 COMPETITIVE SCENARIO 122
11.3.1 EXPANSIONS & INVESTMENTS 122
11.3.2 MERGERS & ACQUISITIONS 123
11.3.3 NEW PRODUCT LAUNCHES 123
12 COMPANY PROFILES 124
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
12.1 INTRODUCTION 124
12.2 DOWDUPONT 124
12.3 TARKETT 128
12.4 SHAW INDUSTRIES 132
12.5 VICTORIA PLC 136
12.6 CONTROLLED PRODUCTS 139
12.7 ACT GLOBAL 145
12.8 SPORT GROUP 147
12.9 TIGERTURF 151
12.10 SIS PITCHES 154
12.11 MATRIX TURF 155
12.12 NURTEKS HALI 157
12.13 SOCCER GRASS 159
12.14 LIMONTA 160
12.15 SPORTLINK 161
12.16 EL ESPARTANO 162
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
13 APPENDIX 163
13.1 DISCUSSION GUIDE 163
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 166
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 168
13.4 AVAILABLE CUSTOMIZATIONS 169
13.5 RELATED REPORTS 170
13.6 AUTHOR DETAILS 171
TABLE 1 US DOLLAR EXCHANGE RATE CONSIDERED FOR STUDY, 2014–2017 18
TABLE 2 ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION, 2015–2022 (USD MILLION) 46
TABLE 3 ARTIFICIAL GRASS SIZE, BY INSTALLATION,
2015–2022 (MILLION SQUARE METERS) 47
TABLE 4 WALL CLADDING: ARTIFICIAL GRASS SIZE, BY REGION, 2015–2022 (USD MILLION) 47
TABLE 5 WALL CLADDING: ARTIFICIAL GRASS SIZE, BY REGION,
2015–2022 (MILLION SQUARE METERS) 48
TABLE 6 FLOORING: ARTIFICIAL GRASS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 49
TABLE 7 FLOORING: ARTIFICIAL GRASS MARKET SIZE, BY REGION,
2015–2022 (MILLION SQUARE METERS) 49
TABLE 8 ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 52
TABLE 9 ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (MILLION SQUARE METERS) 53
TABLE 10 ARTIFICIAL GRASS MARKET SIZE FOR CONTACT SPORTS, BY REGION,
2015–2022 (USD MILLION) 54
TABLE 11 ARTIFICIAL GRASS MARKET SIZE FOR CONTACT SPORTS, BY REGION,
2015–2022 (MILLION SQUARE METERS) 54
TABLE 12 ARTIFICIAL GRASS MARKET SIZE FOR FOOTBALL, BY REGION,
2015–2022 (USD MILLION) 55
TABLE 13 ARTIFICIAL GRASS MARKET SIZE FOR FOOTBALL, BY REGION,
2015–2022 (MILLION SQUARE METERS) 56
TABLE 14 ARTIFICIAL GRASS MARKET SIZE FOR RUGBY, BY REGION,
2015–2022 (USD MILLION) 56
TABLE 15 ARTIFICIAL GRASS MARKET SIZE FOR RUGBY, BY REGION,
2015–2022 (MILLION SQUARE METERS) 57
TABLE 16 ARTIFICIAL GRASS MARKET SIZE FOR HOCKEY, BY REGION,
2015–2022 (USD MILLION) 58
TABLE 17 ARTIFICIAL GRASS MARKET SIZE FOR HOCKEY, BY REGION,
2015–2022 (MILLION SQUARE METERS) 58
TABLE 18 ARTIFICIAL GRASS MARKET SIZE FOR OTHER CONTACT SPORTS, BY REGION, 2015–2022 (USD MILLION) 59
TABLE 19 ARTIFICIAL GRASS MARKET SIZE FOR OTHER CONTACT SPORTS, BY REGION, 2015–2022 (MILLION SQUARE METERS) 59
TABLE 20 ARTIFICIAL GRASS MARKET SIZE FOR NON-CONTACT SPORTS, BY REGION,
2015–2022 (USD MILLION) 60
TABLE 21 ARTIFICIAL GRASS MARKET SIZE FOR NON-CONTACT SPORTS, BY REGION,
2015–2022 (MILLION SQUARE METER) 60
TABLE 22 ARTIFICIAL GRASS MARKET SIZE FOR TENNIS, BY REGION,
2015–2022 (USD MILLION) 61
TABLE 23 ARTIFICIAL GRASS MARKET SIZE FOR TENNIS, BY REGION,
2015–2022 (MILLION SQUARE METERS) 61
TABLE 24 ARTIFICIAL GRASS MARKET SIZE FOR GOLF, BY REGION,
2015–2022 (USD MILLION) 62
TABLE 25 ARTIFICIAL GRASS MARKET SIZE FOR GOLF, BY REGION,
2015–2022 (MILLION SQUARE METERS) 62
TABLE 26 ARTIFICIAL GRASS MARKET SIZE FOR OTHER NON-CONTACT SPORTS, BY REGION, 2015–2022 (USD MILLION) 63
TABLE 27 ARTIFICIAL GRASS MARKET SIZE FOR OTHER NON-CONTACT SPORTS, BY REGION, 2015–2022 (MILLION SQUARE METERS) 63
TABLE 28 ARTIFICIAL GRASS MARKET SIZE FOR LEISURE, BY REGION,
2015–2022 (USD MILLION) 64
TABLE 29 ARTIFICIAL GRASS MARKET SIZE FOR LEISURE, BY REGION,
2015–2022 (MILLION SQUARE METERS) 64
TABLE 30 ARTIFICIAL GRASS MARKET SIZE FOR LANDSCAPING, BY REGION,
2015–2022 (USD MILLION) 65
TABLE 31 ARTIFICIAL GRASS MARKET SIZE FOR LANDSCAPING, BY REGION,
2015–2022 (MILLION SQUARE METERS) 66
TABLE 32 ARTIFICIAL GRASS MARKET SIZE, BY FIBER BASE MATERIAL, 2015–2022 (KT) 68
TABLE 33 POLYETHYLENE BASE GRASS MARKET SIZE, BY FIBER BASE MATERIAL,
2015–2022 (KT) 69
TABLE 34 POLYPROPYLENE BASE GRASS MARKET SIZE, BY FIBER BASE MATERIAL,
2015–2022 (KT) 70
TABLE 35 NYLON BASE GRASS MARKET SIZE, BY FIBER BASE MATERIAL, 2015–2022 (KT) 70
TABLE 36 ARTIFICIAL GRASS MARKET SIZE, BY INFILL MATERIAL, 2015–2022 (KT) 72
TABLE 37 PETROLEUM-BASED INFILLS MARKET SIZE, BY REGION, 2015–2022 (KT) 73
TABLE 38 STYRENE BUTADIENE RUBBER (SBR) INFILLS MARKET SIZE, BY REGION,
2015–2022 (KT) 74
TABLE 39 ETHYLENE PROPYLENE DIENE MONOMER (EPDM) INFILL MARKET SIZE,
BY REGION, 2015–2022 (KT) 74
TABLE 40 THERMOPLASTIC ELASTOMER (TPE) INFILL MARKET SIZE, BY REGION,
2015–2022 (KT) 75
TABLE 41 OTHER PETROLEUM-BASED INFILLS MARKET SIZE, BY REGION, 2015–2022 (KT) 76
TABLE 42 SAND INFILL MARKET SIZE, BY REGION, 2015–2022 (KT) 76
TABLE 43 PLANT-BASED INFILLS MARKET SIZE, BY REGION, 2015–2022 (KT) 77
TABLE 44 ARTIFICIAL GRASS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 80
TABLE 45 ARTIFICIAL GRASS MARKET SIZE, BY REGION,
2015–2022 (MILLION SQUARE METERS) 81
TABLE 46 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (USD MILLION) 83
TABLE 47 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (MILLION SQUARE METERS) 83
TABLE 48 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (USD MILLION) 84
TABLE 49 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (MILLION SQUARE METERS) 84
TABLE 50 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 85
TABLE 51 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (MILLION SQUARE METERS) 86
TABLE 52 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY INFILL MATERIAL,
2015–2022 (KT) 87
TABLE 53 NORTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY FIBER BASE MATERIAL, 2015–2022 (KT) 87
TABLE 54 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (USD MILLION) 91
TABLE 55 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (MILLION SQUARE METERS) 91
TABLE 56 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (USD MILLION) 92
TABLE 57 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (MILLION SQUARE METERS) 92
TABLE 58 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 93
TABLE 59 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (MILLION SQUARE METERS) 94
TABLE 60 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY INFILL MATERIAL, 2015–2022 (KT) 95
TABLE 61 EUROPE: ARTIFICIAL GRASS MARKET SIZE, BY FIBER BASE MATERIAL,
2015–2022 (KT) 95
TABLE 62 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (USD MILLION) 99
TABLE 63 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (MILLION SQUARE METERS) 99
TABLE 64 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (USD MILLION) 100
TABLE 65 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (MILLION SQUARE METERS) 100
TABLE 66 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 101
TABLE 67 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (MILLION SQUARE METERS) 102
TABLE 68 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY INFILL MATERIAL,
2015–2022 (KT) 103
TABLE 69 ASIA PACIFIC: ARTIFICIAL GRASS MARKET SIZE, BY FIBER BASE MATERIAL,
2015–2022 (KT) 103
TABLE 70 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (USD MILLION) 106
TABLE 71 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY COUNTRY,
2015–2022 (MILLION SQUARE METERS) 106
TABLE 72 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (USD MILLION) 107
TABLE 73 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (MILLION SQUARE METERS) 107
TABLE 74 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 108
TABLE 75 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (MILLION SQUARE METERS) 109
TABLE 76 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY INFILL MATERIAL,
2015–2022 (KT) 110
TABLE 77 SOUTH AMERICA: ARTIFICIAL GRASS MARKET SIZE, BY FIBER BASE MATERIAL, 2015–2022 (KT) 110
TABLE 78 ROW: ARTIFICIAL GRASS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 112
TABLE 79 ROW: ARTIFICIAL GRASS MARKET SIZE, BY REGION,
2015–2022 (MILLION SQUARE METERS) 113
TABLE 80 ROW: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (USD MILLION) 113
TABLE 81 ROW: ARTIFICIAL GRASS MARKET SIZE, BY INSTALLATION,
2015–2022 (MILLION SQUARE METERS) 113
TABLE 82 ROW: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 114
TABLE 83 ROW: ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION,
2015–2022 (MILLION SQUARE METERS) 115
TABLE 84 ROW: ARTIFICIAL GRASS MARKET SIZE, BY INFILL MATERIAL, 2015–2022 (KT) 116
TABLE 85 ROW: ARTIFICIAL GRASS MARKET SIZE, BY FIBER BASE MATERIAL,
2015–2022 (KT) 116
TABLE 86 TOP FIVE PLAYERS LED THE GLOBAL ARTIFICIAL GRASS MARKET, 2017 120
TABLE 87 EXPANSIONS & INVESTMENTS, 2014–2016 122
TABLE 88 MERGERS & ACQUISITIONS, 2015–2018 123
TABLE 89 NEW PRODUCT LAUNCHES, 2017–2018 123
LIST OF FIGURES
FIGURE 1 ARTIFICIAL GRASS MARKET SEGMENTATION 15
FIGURE 2 REGIONAL SEGMENTATION 16
FIGURE 3 ARTIFICIAL GRASS: RESEARCH DESIGN 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 7 DATA TRIANGULATION METHODOLOGY 24
FIGURE 8 ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL, 2017 VS. 2022 27
FIGURE 9 ARTIFICIAL GRASS MARKET, BY INSTALLATION, 2017 VS. 2022 28
FIGURE 10 ARTIFICIAL GRASS MARKET, BY APPLICATION, 2017 VS. 2022 29
FIGURE 11 ARTIFICIAL GRASS MARKET, BY REGION 30
FIGURE 12 GROWING TREND OF LANDSCAPE APPLICATIONS TO DRIVE THE ARTIFICIAL
GRASS MARKET 31
FIGURE 13 EUROPE DOMINATED THE MARKET IN 2016 32
FIGURE 14 FLOORING SEGMENT HELD THE LARGEST SHARE OF THE ARTIFICIAL GRASS MARKET IN 2016 33
FIGURE 15 CONTACT SPORTS SEGMENT HELD THE LARGEST SHARE OF THE ARTIFICIAL GRASS MARKET ACROSS ALL REGIONS IN 2016 34
FIGURE 16 US ACCOUNTED FOR THE LARGEST SHARE OF THE GLOBAL ARTIFICIAL GRASS MARKET, 2016 35
FIGURE 17 MARKET DYNAMICS: ARTIFICIAL GRASS MARKET 36
FIGURE 18 EUROPE: NUMBER OF ARTIFICIAL FOOTBALL FIELDS INSTALLED ANNUALLY 38
FIGURE 19 NUMBER OF SYNTHETIC TURF PITCHES IN THE NETHERLANDS SINCE 2010 38
FIGURE 20 STEPS FOR PERFORMANCE AND CRITERIA ESTABLISHMENT 43
FIGURE 21 ARTIFICIAL GRASS MARKET SHARE, BY INSTALLATION, (USD MILLION), 2016 46
FIGURE 22 ARTIFICIAL GRASS MARKET SIZE, BY APPLICATION, 2017 VS. 2022 (USD MILLION) 51
FIGURE 23 ARTIFICIAL GRASS MARKET SIZE FOR CONTACT SPORTS, BY SUB-APPLICATION, 2017 VS. 2022 (USD MILLION) 52
FIGURE 24 POLYETHYLENE SEGMENT TO DOMINATE IN THE ARTIFICIAL GRASS MARKET THROUGH 2022 68
FIGURE 25 GEOGRAPHIC SNAPSHOT (2017–2022): INDIA, PARAGUAY, ARGENTINA, AND CHINA ARE EMERGING AS NEW HOT SPOTS, IN TERMS OF VALUE 80
FIGURE 26 NORTH AMERICA: ARTIFICIAL GRASS MARKET SNAPSHOT 82
FIGURE 27 EUROPEAN ARTIFICIAL GRASS MARKET SNAPSHOT 90
FIGURE 28 ASIA PACIFIC: MARKET SNAPSHOT 98
FIGURE 29 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE ARTIFICIAL GRASS MARKET FROM2013 TO 2017 119
FIGURE 30 ARTIFICIAL GRASS MARKET DEVELOPMENTS, BY GROWTH STRATEGY, 2014–2018 121
FIGURE 31 DOWDUPONT: COMPANY SNAPSHOT 125
FIGURE 32 DOWDUPONT: SWOT ANALYSIS 127
FIGURE 33 TARKETT: COMPANY SNAPSHOT 128
FIGURE 34 TARKETT: SWOT ANALYSIS 131
FIGURE 35 BERKSHIRE HATHAWAY (PARENT COMPANY): COMPANY SNAPSHOT 132
FIGURE 36 SHAW INDUSTRIES: SWOT ANALYSIS 135
FIGURE 37 VICTORIA PLC: COMPANY SNAPSHOT 136
FIGURE 38 VICTORIA PLC: SWOT ANALYSIS 138
FIGURE 39 CONTROLLED PRODUCTS: SWOT ANALYSIS 144
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