TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 20
2.1.1.1 Secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Primary interviews with experts 20
2.1.2.2 Breakdown of primaries 21
2.1.2.3 Key data from primary sources 21
2.1.3 SECONDARY AND PRIMARY RESEARCH 22
2.1.3.1 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.1.1 Approach for capturing the market share by bottom-up analysis (demand side) 24
2.2.2 TOP-DOWN APPROACH 25
2.2.2.1 Approach for capturing the market size by top-down analysis (supply side) 25
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR THE AR AND VR IN HEALTHCARE MARKET 33
4.2 AR AND VR IN HEALTHCARE MARKET IN APAC 34
4.3 AR AND VR IN HEALTHCARE MARKET: DEVELOPED VS. DEVELOPING MARKETS, 2017 AND 2023 (USD MILLION) 35
4.4 AR AND VR IN HEALTHCARE MARKET, BY COUNTRY (2017–2023) 35
4.5 AR AND VR IN HEALTHCARE MARKET, BY APPLICATION 36
4.6 VR IN HEALTHCARE MARKET, BY DEVICE TYPE 36
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Increasing penetration of connected devices in the healthcare sector 38
5.2.1.2 Increased investment in the healthcare AR and VR 38
5.2.1.3 Growing need to reduce the healthcare costs 39
5.2.2 RESTRAINTS 39
5.2.2.1 Lack of competence in deployment of the AR and VR solutions 39
5.2.2.2 Lack of expertise among medical practitioners to adopt new technologies 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increasing demand for AR and VR in emerging markets 40
5.2.3.2 Increased use of AR and VR in fitness management 40
5.2.4 CHALLENGES 40
5.2.4.1 Overcoming social challenges 40
5.2.4.2 Concerns regarding data privacy 41
5.2.4.3 Lack of compatibility and interoperability between AR and VR solutions offered by different vendors 41
5.3 VALUE CHAIN ANALYSIS 41
5.4 TECHNOLOGIES IN AR AND VR 42
5.4.1 AR TECHNOLOGY 42
5.4.1.1 Marker-based AR 42
5.4.1.1.1 Passive marker 42
5.4.1.1.2 Active marker 43
5.4.1.2 Markerless AR 43
5.4.1.2.1 Model-based tracking 43
5.4.1.2.2 Image processing-based tracking 43
5.4.2 VR TECHNOLOGY 43
5.4.2.1 Nonimmersive technology 43
5.4.2.2 Semi-immersive and fully immersive technologies 44
6 AR AND VR IN HEALTHCARE MARKET, BY OFFERING 45
6.1 INTRODUCTION 46
6.2 HARDWARE 47
6.3 AR AND VR HARDWARE COMPONENTS 48
6.3.1 SENSORS 48
6.3.1.1 Accelerometer 48
6.3.1.2 Gyroscope 48
6.3.1.3 Magnetometer 48
6.3.1.4 Proximity sensor 48
6.3.2 SEMICONDUCTOR COMPONENT 49
6.3.2.1 Controller/processor 49
6.3.2.2 Integrated circuits 49
6.3.3 DISPLAYS AND PROJECTORS 49
6.3.4 POSITION TRACKER 49
6.3.5 CAMERAS 49
6.3.6 OTHERS 50
6.4 SOFTWARE 50
6.4.1 SOFTWARE DEVELOPMENT KITS 52
6.4.2 CLOUD-BASED SERVICES 52
7 AR AND VR HEALTHCARE MARKET, BY DEVICE TYPE 54
7.1 INTRODUCTION 55
7.2 AR HEALTHCARE MARKET, BY DEVICE TYPE 55
7.2.1 HEAD-MOUNTED DISPLAY 56
7.2.2 HANDHELD DEVICE 57
7.3 VR HEALTHCARE MARKET, BY DEVICE TYPE 57
7.3.1 HEAD-MOUNTED DISPLAY 59
7.3.2 GESTURE-TRACKING DEVICE 59
7.3.2.1 Data gloves 59
7.3.2.2 Others 59
7.3.3 PROJECTORS AND DISPLAY WALLS 60
8 AR AND VR HEALTHCARE MARKET, BY END USER 61
8.1 INTRODUCTION 62
8.2 HOSPITALS, CLINICS, AND SURGICAL CENTERS 64
8.3 RESEARCH ORGANIZATIONS AND PHARMA COMPANIES 65
8.4 GOVERNMENT AND DEFENSE INSTITUTIONS 66
8.5 RESEARCH AND DIAGNOSTICS LABORATORIES 67
8.6 OTHERS 69
9 AR AND VR HEALTHCARE MARKET, BY APPLICATION 70
9.1 INTRODUCTION 71
9.2 SURGERY 73
9.3 FITNESS MANAGEMENT 74
9.4 PATIENT CARE MANAGEMENT 76
9.5 PHARMACY MANAGEMENT 77
9.6 MEDICAL TRAINING AND EDUCATION 79
9.7 OTHERS 81
10 GEOGRAPHIC ANALYSIS 83
10.1 INTRODUCTION 84
10.2 NORTH AMERICA 88
10.2.1 US 92
10.2.2 CANADA 92
10.2.3 MEXICO 92
10.3 EUROPE 93
10.3.1 GERMANY 97
10.3.2 FRANCE 97
10.3.3 UK 97
10.3.4 REST OF EUROPE 97
10.4 ASIA PACIFIC 98
10.4.1 CHINA 101
10.4.2 INDIA 102
10.4.3 JAPAN 102
10.4.4 SOUTH KOREA 102
10.4.5 REST OF APAC 102
10.5 REST OF THE WORLD 103
10.5.1 MIDDLE EAST & AFRICA 104
10.5.2 SOUTH AMERICA 105
11 COMPETITIVE LANDSCAPE 106
11.1 INTRODUCTION 106
11.2 COMPETITIVE SCENARIO 109
11.2.1 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES AND DEVELOPMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2017 109
12 COMPANY PROFILES 110
12.1 INTRODUCTION 110
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.2 GOOGLE 111
12.3 MICROSOFT 114
12.4 DAQRI 117
12.5 PSIOUS 119
12.6 MINDMAZE 121
12.7 FIRSTHAND TECHNOLOGY 123
12.8 ATHEER 125
12.9 MEDICAL REALITIES 127
12.10 AUGMEDIX 129
12.11 OCULUS VR 131
12.12 START-UP ECOSYSTEM 133
12.12.1 ECHOPIXEL 133
12.12.2 OSSO VR 133
12.12.3 SURGICAL THEATRE 133
12.12.4 ORCA HEALTH 133
12.12.5 WIDERUN 133
12.13 PROMISING COMPANIES 134
12.13.1 SAMSUNG ELECTRONICS 134
12.13.2 OSTERHOUT DESIGN GROUP 134
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 135
13.1 INSIGHTS OF INDUSTRY EXPERTS 135
13.2 DISCUSSION GUIDE 136
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 139
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141
13.5 AVAILABLE CUSTOMIZATIONS 143
13.6 RELATED REPORTS 143
13.7 AUTHOR DETAILS 144
TABLE 1 AR AND VR IN HEALTHCARE MARKET, BY OFFERING,
2015–2023 (USD MILLION) 46
TABLE 2 AR AND VR IN HEALTHCARE MARKET, BY COMPONENT,
2015–2023 (USD MILLION) 47
TABLE 3 AR HEALTHCARE MARKET FOR SOFTWARE, BY APPLICATION,
2015–2023 (USD MILLION) 51
TABLE 4 VR HEALTHCARE MARKET FOR SOFTWARE, BY APPLICATION,
2015–2023 (USD MILLION) 52
TABLE 5 AR HEALTHCARE MARKET, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 55
TABLE 6 AR HEALTHCARE MARKET FOR DEVICE TYPE, BY APPLICATION,
2015–2023 (USD MILLION) 56
TABLE 7 VR HEALTHCARE MARKET, BY DEVICE TYPE, 2015–2023 (USD MILLION) 58
TABLE 8 VR HEALTHCARE MARKET FOR DEVICE TYPE, BY APPLICATION,
2015–2023 (USD MILLION) 58
TABLE 9 AR HEALTHCARE MARKET, BY END USER, 2015–2023 (USD MILLION) 62
TABLE 10 VR HEALTHCARE MARKET, BY END USER, 2015–2023 (USD MILLION) 63
TABLE 11 AR HEALTHCARE MARKET FOR HOSPITALS, CLINICS, AND SURGICAL CENTERS,
BY REGION, 2015–2023 (USD MILLION) 64
TABLE 12 VR HEALTHCARE MARKET FOR HOSPITALS, CLINICS, AND SURGICAL CENTERS,
BY REGION, 2015–2023 (USD MILLION) 64
TABLE 13 AR HEALTHCARE MARKET FOR RESEARCH ORGANIZATIONS AND PHARMA COMPANIES, BY REGION, 2015–2023 (USD MILLION) 65
TABLE 14 VR HEALTHCARE MARKET FOR RESEARCH ORGANIZATIONS AND PHARMA COMPANIES, BY REGION, 2015–2023 (USD MILLION) 66
TABLE 15 AR HEALTHCARE MARKET FOR GOVERNMENT AND DEFENSE INSTITUTIONS,
BY REGION, 2015–2023 (USD MILLION) 67
TABLE 16 VR HEALTHCARE MARKET FOR GOVERNMENT AND DEFENSE INSTITUTIONS,
BY REGION, 2015–2023 (USD MILLION) 67
TABLE 17 AR HEALTHCARE MARKET FOR RESEARCH AND DIAGNOSTICS LABORATORIES,
BY REGION, 2015–2023 (USD MILLION) 68
TABLE 18 VR HEALTHCARE MARKET FOR RESEARCH AND DIAGNOSTICS LABORATORIES,
BY REGION, 2015–2023 (USD MILLION) 68
TABLE 19 AR HEALTHCARE MARKET FOR OTHERS, BY REGION, 2015–2023 (USD MILLION) 69
TABLE 20 VR HEALTHCARE MARKET FOR OTHERS, BY REGION, 2015–2023 (USD MILLION) 69
TABLE 21 AR HEALTHCARE MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 71
TABLE 22 VR HEALTHCARE MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 72
TABLE 23 MARKET FOR SURGERY APPLICATION, BY TECHNOLOGY,
2017–2023 (USD MILLION) 73
TABLE 24 AR HEALTHCARE MARKET FOR SURGERY APPLICATION, BY REGION,
2017–2023 (USD MILLION) 74
TABLE 25 VR HEALTHCARE MARKET FOR SURGERY APPLICATION, BY REGION,
2017–2023 (USD MILLION) 74
TABLE 26 MARKET FOR FITNESS MANAGEMENT APPLICATION, BY TECHNOLOGY,
2015–2023 (USD MILLION) 75
TABLE 27 AR HEALTHCARE MARKET FOR FITNESS MANAGEMENT APPLICATION, BY REGION, 2015–2023 (USD MILLION) 75
TABLE 28 VR HEALTHCARE MARKET FOR FITNESS MANAGEMENT APPLICATION, BY REGION, 2015–2023 (USD MILLION) 76
TABLE 29 MARKET FOR PATIENT CARE MANAGEMENT APPLICATION, BY TECHNOLOGY, 2015–2023 (USD MILLION) 76
TABLE 30 AR HEALTHCARE MARKET FOR PATIENT CARE MANAGEMENT APPLICATION,
BY REGION, 2015–2023 (USD MILLION) 77
TABLE 31 VR HEALTHCARE MARKET FOR PATIENT CARE MANAGEMENT APPLICATION,
BY REGION, 2015–2023 (USD MILLION) 77
TABLE 32 MARKET FOR PHARMACY MANAGEMENT APPLICATION, BY TECHNOLOGY,
2015–2023 (USD MILLION) 78
TABLE 33 AR HEALTHCARE MARKET FOR PHARMACY MANAGEMENT APPLICATION,
BY REGION, 2015–2023 (USD MILLION) 78
TABLE 34 VR HEALTHCARE MARKET FOR PHARMACY MANAGEMENT APPLICATION,
BY REGION, 2015–2023 (USD MILLION) 79
TABLE 35 MARKET FOR MEDICAL TRAINING AND EDUCATION APPLICATION, BY TECHNOLOGY, 2015–2023 (USD MILLION) 79
TABLE 36 AR HEALTHCARE MARKET FOR MEDICAL TRAINING AND EDUCATION APPLICATION, BY REGION, 2015–2023 (USD MILLION) 80
TABLE 37 VR HEALTHCARE MARKET FOR MEDICAL TRAINING AND EDUCATION APPLICATION, BY REGION, 2015–2023 (USD MILLION) 80
TABLE 38 MARKET FOR OTHER APPLICATIONS, BY TECHNOLOGY, 2
015–2023 (USD MILLION) 81
TABLE 39 AR HEALTHCARE MARKET FOR OTHER APPLICATIONS, BY REGION,
2015–2023 (USD MILLION) 81
TABLE 40 VR HEALTHCARE MARKET FOR OTHER APPLICATIONS, BY REGION,
2015–2023 (USD MILLION) 82
TABLE 41 AR IN HEALTHCARE MARKET, BY REGION, 2015–2023 (USD MILLION) 86
TABLE 42 VR IN HEALTHCARE MARKET, BY REGION, 2015–2023 (USD MILLION) 87
TABLE 43 AR HEALTHCARE MARKET IN NORTH AMERICA, BY END USER,
2015–2023 (USD MILLION) 90
TABLE 44 VR HEALTHCARE MARKET IN NORTH AMERICA, BY END USER,
2015–2023 (USD MILLION) 90
TABLE 45 AR HEALTHCARE MARKET IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 91
TABLE 46 VR HEALTHCARE MARKET IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 91
TABLE 47 AR HEALTHCARE MARKET IN EUROPE, BY END USER, 2015–2023 (USD MILLION) 95
TABLE 48 VR HEALTHCARE MARKET IN EUROPE, BY END USER, 2015–2023 (USD MILLION) 95
TABLE 49 AR HEALTHCARE MARKET IN EUROPE, BY COUNTRY, 2015–2023 (USD MILLION) 96
TABLE 50 VR HEALTHCARE MARKET IN EUROPE, BY COUNTRY, 2015–2023 (USD MILLION) 96
TABLE 51 AR HEALTHCARE MARKET IN APAC, BY END USER, 2015–2023 (USD MILLION) 100
TABLE 52 VR HEALTHCARE MARKET IN APAC, BY END USER, 2015–2023 (USD MILLION) 100
TABLE 53 AR HEALTHCARE MARKET IN APAC, BY COUNTRY, 2015–2023 (USD MILLION) 101
TABLE 54 VR HEALTHCARE MARKET IN APAC, BY COUNTRY, 2015–2023 (USD MILLION) 101
TABLE 55 AR HEALTHCARE MARKET IN ROW, BY END USER, 2015–2023 (USD MILLION) 103
TABLE 56 VR HEALTHCARE MARKET IN ROW, BY END USER, 2015–2023 (USD MILLION) 103
TABLE 57 AR HEALTHCARE MARKET IN ROW, BY REGION, 2015–2023 (USD MILLION) 104
TABLE 58 VR HEALTHCARE MARKET IN ROW, BY REGION, 2015–2023 (USD MILLION) 104
TABLE 59 RANKING OF THE TOP 5 HARDWARE DEVICE PLAYERS IN THE
AR AND VR IN HEALTHCARE MARKET 107
TABLE 60 RANKING OF TOP TECHNOLOGY PLAYERS IN THE
AR AND VR IN HEALTHCARE MARKET 108
LIST OF FIGURES
FIGURE 1 MARKET SEGMENTATION 15
FIGURE 2 AR AND VR IN HEALTHCARE MARKET: RESEARCH DESIGN 18
FIGURE 3 BOTTOM-UP APPROACH TO ARRIVE AT THE MARKET SIZE 24
FIGURE 4 TOP-DOWN APPROACH TO ARRIVE AT THE MARKET SIZE 25
FIGURE 5 DATA TRIANGULATION METHODOLOGY 26
FIGURE 6 AR AND VR IN HEALTHCARE MARKET, 2015–2023 (USD MILLION) 29
FIGURE 7 SOFTWARE TO LEAD THE AR AND VR IN HEALTHCARE MARKET 29
FIGURE 8 PATIENT CARE MANAGEMENT EXPECTED TO LEAD THE AR AND VR IN HEALTHCARE MARKET BETWEEN 2017 AND 2023 30
FIGURE 9 NORTH AMERICA HELD THE LARGEST SHARE OF THE AR AND VR IN HEALTHCARE MARKET IN 2016 31
FIGURE 10 NORTH AMERICA EXPECTED TO LEAD THE AR AND VR IN HEALTHCARE MARKET FOR HOSPITALS, CLINICS, & SURGICAL CENTERS DURING THE FORECAST PERIOD 32
FIGURE 11 AR AND VR IN HEALTHCARE MARKET EXPECTED TO GROW AT A HIGH RATE BETWEEN 2017 AND 2023 33
FIGURE 12 CHINA EXPECTED TO HOLD THE LARGEST SHARE OF THE AR AND VR IN HEALTHCARE MARKET IN APAC BY 2023 34
FIGURE 13 CHINA EXPECTED TO GROW AT THE HIGHEST CAGR IN THE AR AND VR IN HEALTHCARE MARKET BY 2023 35
FIGURE 14 AR AND VR IN HEALTHCARE MARKET IN CHINA EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023 35
FIGURE 15 PATIENT CARE MANAGEMENT EXPECTED TO DOMINATE THE AR AND VR IN HEALTHCARE MARKET DURING THE FORECAST PERIOD 36
FIGURE 16 HEAD-MOUNTED DISPLAYS EXPECTED TO DOMINATE THE VR IN HEALTHCARE MARKET BY 2023 36
FIGURE 17 INCREASING PENETRATION OF CONNECTED DEVICES IN THE HEALTHCARE SECTOR EXPECTED TO DRIVE THE GROWTH OF THE AR AND VR IN HEALTHCARE MARKET 37
FIGURE 18 INCREASING INVESTMENT IN THE AR AND VR SECTOR EXPECTED TO DRIVE THE AR & VR IN HEALTHCARE MARKET 39
FIGURE 19 VALUE CHAIN ANALYSIS (2016): MAJOR VALUES ARE ADDED DURING RESEARCH AND PRODUCT DEVELOPMENT, AND MANUFACTURING STAGES 41
FIGURE 20 SOFTWARE EXPECTED TO DOMINATE THE AR AND VR IN HEALTHCARE MARKET DURING THE FORECAST PERIOD 46
FIGURE 21 DISPLAYS AND PROJECTORS DOMINATED THE AR AND VR IN HEALTHCARE MARKET DURING THE FORECAST PERIOD 47
FIGURE 22 AR HEALTHCARE MARKET FOR SURGERY APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 50
FIGURE 23 VR HEALTHCARE MARKET FOR SURGERY APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 24 AR HEALTHCARE MARKET FOR HMDS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 55
FIGURE 25 VR HEALTHCARE MARKET FOR HEAD-MOUNTED DISPLAYS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 26 AR MARKET FOR RESEARCH & DIAGNOSTICS LABORATORIES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 27 VR MARKET FOR RESEARCH ORGANIZATIONS AND ASSOCIATIONS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 28 AR HEALTHCARE MARKET FOR SURGERY APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 71
FIGURE 29 VR HEALTHCARE MARKET FOR SURGERY APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 72
FIGURE 30 GEOGRAPHIC SNAPSHOT: AR AND VR IN HEALTHCARE MARKET IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 84
FIGURE 31 US TO HOLD LARGEST SIZE OF AR IN HEALTHCARE MARKET BY 2023 85
FIGURE 32 US TO HOLD LARGEST SIZE OF VR IN HEALTHCARE MARKET BY 2023 86
FIGURE 33 NORTH AMERICA: AR AND VR IN HEALTHCARE MARKET SNAPSHOT 89
FIGURE 34 EUROPE: AR AND VR IN HEALTHCARE MARKET SNAPSHOT 94
FIGURE 35 APAC: AR AND VR IN HEALTHCARE MARKET SNAPSHOT 99
FIGURE 36 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET
BETWEEN 2013 AND 2017 106
FIGURE 37 GOOGLE: COMPANY SNAPSHOT 111
FIGURE 38 MICROSOFT: COMPANY SNAPSHOT 114
【レポートのキーワード】
拡張現実（AR）、仮想現実（VR）、医療機器、ソフトウェア、患者ケア、医療教育
