Intelligent Virtual Assistant Market by Product (Chatbots, IVA smart speakers), User Interface (Text-based, Text-to-speech based, Automatic Speech Recognition), Industry (Consumer Electronics, BFSI, Retail), and Geography - Global Forecast to 2023

インテリジェント仮想アシスタントの世界市場予測(~2023年):チャットボット、IVAスマートスピーカー

◆タイトル:Intelligent Virtual Assistant Market by Product (Chatbots, IVA smart speakers), User Interface (Text-based, Text-to-speech based, Automatic Speech Recognition), Industry (Consumer Electronics, BFSI, Retail), and Geography - Global Forecast to 2023
◆商品コード:SE-5670
◆調査・発行会社:MarketsandMarkets
◆発行日:2017年10月24日
◆ページ数:143
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:IT
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Single User(1名利用)USD5,650 ⇒換算¥638,450見積依頼/購入/質問フォーム
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【レポートの概要】

MarketsandMarketsが発行した当調査レポートでは、インテリジェント仮想アシスタントの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、バリューチェーン分析、製品別分析、ユーザーインターフェース別分析、産業別分析、地域別分析、インテリジェント仮想アシスタントの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“Intelligent virtual assistant market projected to grow at a CAGR of 38.82% during the forecast period”According to the new market research report on intelligent virtual assistant (IVA), the market is expected to be worth USD 17.72 billion by 2023 from USD 2.48 billion in 2017, growing at a CAGR of 38.82% between 2017 and 2023. The growth of the IVA market can be attributed to the growing application of IVA in automated customer support services and smart home systems. The lack of accuracy in chatbots is the main restraining factor for the IVA market.
“The market of automatic speech recognition held the highest market share in 2016”
The automatic speech recognition (ASR)-based IVAs held the highest market share in 2016. Automatic speech recognition (ASR) is used in smart speakers. ASR-based IVAs are growing in terms of usage because of the increasing demand for smart speakers in home automation systems especially in North America and Europe. The smart home appliances are driving the demand for smart speakers in the market.
“Consumer Electronics sector accounted for the highest market share in 2016”
The Consumer electronics sector accounted for the highest market share among BFSI, healthcare, education, retail, government, utilities, travel and hospitality, and others. Smart speakers are highly in demand for smart home appliances such as wireless-connected thermostats, refrigerators, washing machines, and others. Smart speakers are used in controlling such devices; hence, consumer electronics held the highest share of the market in 2016.
“RoW and Asia Pacific to be the fastest-growing markets during the forecast period”
North America accounted for the largest share of the overall IVA market in 2016 due to the early availability and, thus, the increasing adoption of IVA smart speakers. APAC and RoW are the fastest-growing IVA markets. This is mainly because of the presence of the countries such as China and India where technological adoption is happening at a very high rate. Therefore, this region is also expected to continue its growth at the highest rate from 2017 to 2023.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews of key opinion leaders in the IVA market were conducted. The break-up of primary participants for the report is shown below:
• By Company Type – Tier 1– 65%, Tier 2 – 15%, and Tier 3 – 20%
• By Designation – C-Level Executives – 55%, Directors – 15%, and Others – 30%
• By Region – North America – 20%, Europe – 10%, APAC – 40%, South America –12%, and the Middle East and Africa – 18–30%
The report profiles key players in the IVA market with their respective market share analysis. Key players profiled in this report are Alphabet (US), Amazon (US), Apple (US), Nuance Communications (US), IBM (US), Microsoft (US), Samsung Electronics (South Korea), Inbenta Technologies (US), Baidu (China), and Blackberry (US).

Study Coverage:
The research includes the segmentation of IVAs on the basis of product, user interface, type, and industry. By product, IVAs are segmented as chatbots and IVA smart speakers. By user interface, IVAS are segmented as text based, text-to-speech based, automatic speech recognition (ASR), and others. IVAs are segmented by type as rule based and conversational AI based. IVAs are used in industries such as consumer electronics, BFSI, healthcare, education, retail, government, utilities, travel and hospitality, and others. It also includes major drivers, restraints, opportunities, and challenges for the IVA market. Opportunities in the market have been defined for stakeholders, along with the details of the competitive landscape for the market leaders. Strategic profiling of the key players in the IVA market has been done, and the players’ market rankings and core competencies have been comprehensively analyzed. There is an Illustrative competitive leadership mapping of 25 global companies in the report.
Reasons to buy the report
1. This report segments the IVA market comprehensively and provides the closest approximations of the size of the overall market and its subsegments across verticals and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders better understand a competitor and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem and strategic developments.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 DEFINITION 12
1.3 MARKETS COVERED 13
1.3.1 MARKET SEGMENTATION 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 13
1.4 CURRENCY 14
1.5 LIMITATIONS 14
1.6 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 List of major secondary sources 16
2.1.1.2 Secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Primary interviews with experts 17
2.1.2.2 Breakdown of primaries 18
2.1.2.3 Primary sources 18
2.2 SECONDARY AND PRIMARY RESEARCH 19
2.2.1.1 Key industry insights 19
2.3 MARKET SIZE ESTIMATION 20
2.3.1 BOTTOM-UP APPROACH 20
2.3.2 TOP-DOWN APPROACH 21
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.5 RESEARCH ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE IVA MARKET 29
4.2 NORTH AMERICA: IVA MARKET, BY INDUSTRY AND COUNTRY 30
4.3 IVA MARKET, BY TYPE 30
4.4 IVA MARKET, BY PRODUCT 31
4.5 IVA MARKET, BY GEOGRAPHY 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 EVOLUTION OF THE MARKET: INTELLIGENT VIRTUAL ASSISTANT MARKET 32
5.3 MARKET DYNAMICS 33
5.3.1 DRIVERS 33
5.3.1.1 Demand for automation in customer service 33
5.3.1.2 Integration of speaker-based virtual assistants and smart home appliances is driving the market of smart speakers 34
5.3.1.3 Increasing adoption of chatbots because of the availability of low-cost software modules for chatbot design 34
5.3.2 RESTRAINTS 34
5.3.2.1 Lack of accuracy in chatbot 34
5.3.2.2 System integration complexities add to the cost of smart speakers 34
5.3.3 OPPORTUNITIES 35
5.3.3.1 Gesture recognition technology will add value to IVA 35
5.3.3.2 Multi-language support in IVAs will increase its market penetration. 35
5.3.4 CHALLENGES 36
5.3.4.1 Lack of awareness in developing countries 36
5.3.4.2 Limited market reach of IVA smart speakers in developing countries. 36

6 INDUSTRY TRENDS 37
6.1 INTRODUCTION 37
6.2 VALUE CHAIN ANALYSIS 37
6.3 STARTUP SCENARIO 38

7 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY PRODUCT 39
7.1 INTRODUCTION 40
7.2 CHATBOT 41
7.2.1 CHATBOT MARKET BY DEPLOYMENT 45
7.2.1.1 Stand-alone 45
7.2.1.2 Web-based 46
7.2.2 CHATBOT MARKET BY OFFERING 47
7.2.2.1 Software 47
7.2.2.2 Services 48
7.3 IVA SMART SPEAKERS 48

8 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY USER INTERFACE 51
8.1 INTRODUCTION 52
8.2 TEXT BASED 54
8.3 TEXT-TO-SPEECH-BASED 55
8.4 AUTOMATIC SPEECH RECOGNITION (ASR) 55
8.5 OTHERS 57

9 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY TYPE 58
9.1 INTRODUCTION 59
9.2 RULE-BASED 60
9.3 CONVERSATIONAL AI-BASED 60

10 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY INDUSTRY 62
10.1 INTRODUCTION 63
10.2 CONSUMER ELECTRONICS 64
10.3 BFSI 66
10.4 HEALTHCARE 67
10.5 EDUCATION 67
10.6 RETAIL 68
10.7 GOVERNMENT 69
10.8 UTILITIES 70
10.9 TRAVEL & HOSPITALITY 71
10.10 OTHERS 72

11 GEOGRAPHIC ANALYSIS 73
11.1 INTRODUCTION 74
11.2 NORTH AMERICA 76
11.2.1 US 80
11.2.2 CANADA 81
11.2.3 MEXICO 81
11.3 EUROPE 81
11.3.1 GERMANY 85
11.3.2 FRANCE 85
11.3.3 UK 85
11.3.4 REST OF EUROPE 85
11.4 ASIA PACIFIC 86
11.4.1 JAPAN 90
11.4.2 CHINA 91
11.4.3 AUSTRALIA 91
11.4.4 INDIA 91
11.4.5 REST OF APAC 91
11.5 ROW 92
11.5.1 MIDDLE EAST AND AFRICA 92
11.5.2 SOUTH AMERICA 92

12 COMPETITIVE LANDSCAPE 95
12.1 OVERVIEW 95
12.2 MARKET RANKING ANALYSIS, 2016 96
12.3 COMPETITIVE SCENARIO AND TRENDS 97
12.3.1 PRODUCT LAUNCHES 98
12.3.2 ACQUISITIONS 100
12.3.3 PARTNERSHIPS/COLLABORATIONS/AGREEMENTS 100

13 COMPANY PROFILES 101
(Business overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key relationships)*
13.1 MICROSOFT 101
13.2 NUANCE COMMUNICATIONS 104
13.3 SAMSUNG ELECTRONICS 107
13.4 ALPHABET 110
13.5 APPLE 113
13.6 AMAZON 116
13.7 INTERNATIONAL BUSINESS MACHINES (IBM) 118
13.8 BAIDU 120
13.9 BLACKBERRY 123
13.10 INBENTA TECHNOLOGIES 126
13.11 INNOVATORS 128
13.11.1 FACEBOOK 128
13.11.2 COGNITIVE CODE 128
13.11.3 ARTIFICIAL SOLUTIONS 129
13.11.4 UNIFIED COMPUTER INTELLIGENCE 129
13.11.5 MYCROFT AI 130
*Details on Business overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key relationships might not be captured in case of unlisted companies.

14 APPENDIX 131
14.1 INSIGHTS FROM INDUSTRY EXPERTS 131
14.2 DISCUSSION GUIDE 132
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
14.5 AVAILABLE CUSTOMIZATIONS 140
14.6 RELATED REPORTS 140
14.7 AUTHOR DETAILS 141

LIST OF TABLES

TABLE 1 CURRENCY TABLE 14
TABLE 2 START-UP COMPANIES AND INVESTORS SCENARIO 38
TABLE 3 IVA MARKET, BY PRODUCT, 2014–2023 (USD MILLION) 40
TABLE 4 CHATBOT MARKET, BY DEPLOYMENT, 2014–2023 (USD MILLION) 41
TABLE 5 CHATBOT MARKET, BY OFFERING, 2014–2023 (USD MILLION) 42
TABLE 6 CHATBOT MARKET IN NORTH AMERICA, BY OFFERING, 2014–2023 (USD MILLION) 42
TABLE 7 CHATBOTS MARKET IN EUROPE, BY OFFERING, 2014–2023 (USD MILLION) 42
TABLE 8 CHATBOTS MARKET IN APAC, BY OFFERING, 2014–2023 (USD MILLION) 43
TABLE 9 CHATBOTS MARKET IN ROW, BY OFFERING, 2014–2023 (USD MILLION) 43
TABLE 10 CHATBOT MARKET IN NORTH AMERICA BY TYPE, 2014–2023 (USD MILLION) 44
TABLE 11 CHATBOTS MARKET IN EUROPE BY TYPE, 2014–2023 (USD MILLION) 44
TABLE 12 CHATBOTS MARKET IN APAC BY TYPE, 2014–2023 (USD MILLION) 44
TABLE 13 CHATBOTS MARKET IN ROW, BY TYPE, 2014–2023 (USD MILLION) 45
TABLE 14 STAND-ALONE CHATBOT MARKET, BY GEOGRAPHY, 2014–2023 (USD MILLION) 46
TABLE 15 WEB-BASED CHATBOT MARKET, BY GEOGRAPHY, 2014–2023 (USD MILLION) 47
TABLE 16 CHATBOTS SOFTWARE MARKET, BY GEOGRAPHY, 2014–2023 (USD MILLION) 47
TABLE 17 CHATBOT SERVICES MARKET, BY GEOGRAPHY, 2014–2023 (USD MILLION) 48
TABLE 18 IVA MARKET OF SMART SPEAKERS MARKET, BY GEOGRAPHY,
2014–2023 (USD MILLION) 49
TABLE 19 IVA SMART SPEAKERS MARKET BY TYPE 2014–2023 (USD MILLION) 50
TABLE 20 IVA MARKET BY USER INTERFACE, 2014–2023 (USD MILLION) 52
TABLE 21 IVA SMART SPEAKERS MARKET BY USER INTERFACE, 2014–2023 (USD MILLION) 53
TABLE 22 CHATBOT MARKET BY USER INTERFACE, 2014–2023 (USD MILLION) 54
TABLE 23 IVA MARKET FOR TEXT-BASED USER INTERFACE BY REGION,
2014–2023 (USD MILLION) 54
TABLE 24 IVA MARKET FOR TEXT-TO-SPEECH BASED USER INTERFACE BY REGION,
2014–2023 (USD MILLION) 55
TABLE 25 AUTOMATIC SPEECH RECOGNITION BASED IVA MARKET, BY REGION,
2014–2023 (USD MILLION) 56
TABLE 26 IVA MARKET FOR OTHER TYPES OF USER INTERFACE BY REGION,
2014–2023 (USD MILLION), 57
TABLE 27 IVA MARKET BY TYPE, 2014–2023 (USD MILLION) 59
TABLE 28 RULE-BASED IVA MARKET, BY REGION, 2014–2023 (USD MILLION) 60
TABLE 29 CONVERSATIONAL AI-BASED MARKET, BY REGION, 2014–2023 (USD MILLION) 61
TABLE 30 IVA MARKET, BY INDUSTRY, 2014–2023 (USD MILLION) 64
TABLE 31 IVA MARKET FOR CONSUMER ELECTRONICS, BY REGION,
2014–2023 (USD MILLION) 65
TABLE 32 IVA MARKET OF SMART SPEAKERS, 2014–2023 (MILLION UNITS) 65
TABLE 33 IVA MARKET FOR BFSI, BY REGION, 2014–2023 (USD MILLION) 66
TABLE 34 IVA MARKET FOR HEALTHCARE, BY REGION, 2014–2023 (USD MILLION) 67
TABLE 35 IVA MARKET FOR EDUCATION, BY REGION, 2014–2023 (USD MILLION) 68
TABLE 36 IVA MARKET FOR RETAIL, BY REGION, 2014–2023 (USD MILLION) 68
TABLE 37 IVA MARKET FOR GOVERNMENT, BY REGION, 2014–2023 (USD MILLION) 69
TABLE 38 IVA MARKET FOR UTILITIES, BY REGION, 2014–2023 (USD MILLION) 70
TABLE 39 IVA MARKET FOR TRAVEL AND HOSPITALITY, BY REGION,
2014–2023 (USD MILLION) 71
TABLE 40 IVA MARKET FOR OTHER INDUSTRIES, BY REGION, 2014–2023 (USD MILLION) 72
TABLE 41 IVA MARKET SIZE, BY REGION, 2014–2023 (USD MILLION) 74
TABLE 42 CHATBOTS MARKET, BY REGION, 2014–2023 (USD MILLION) 75
TABLE 43 IVA SMART SPEAKER MARKET BY REGION, 2014–2023 (USD MILLION) 75
TABLE 44 IVA MARKET FOR SMART SPEAKERS BY REGION, 2014–2023 (MILLION UNITS) 76
TABLE 45 NORTH AMERICA IVA MARKET SIZE, BY COUNTRY, 2014–2023 (USD MILLION) 78
TABLE 46 IVA MARKET IN NORTH AMERICA, BY INDUSTRY, 2014–2023 (USD MILLION) 78
TABLE 47 CHATBOTS MARKET IN NORTH AMERICA, BY USER INTERFACE,
2014–2023 (USD MILLION) 79
TABLE 48 CHATBOT MARKET IN NORTH AMERICA, BY DEPLOYMENT,
2014–2023 (USD MILLION) 79
TABLE 49 CHATBOT MARKET IN NORTH AMERICA, BY OFFERING, 2014–2023 (USD MILLION) 80
TABLE 50 IVA MARKET IN EUROPE, BY COUNTRY, 2014–2023 (USD MILLION) 83
TABLE 51 IVA MARKET IN EUROPE, BY INDUSTRY, 2014–2023 (USD MILLION) 83
TABLE 52 CHATBOT MARKET IN EUROPE, BY USER INTERFACE, 2014–2023 (USD MILLION) 84
TABLE 53 CHATBOT MARKET IN EUROPE, BY DEPLOYMENT, 2014–2023 (USD MILLION) 84
TABLE 54 CHATBOT MARKET IN EUROPE, BY OFFERING, 2014–2023 (USD MILLION) 85
TABLE 55 IVA MARKET IN ASIA PACIFIC, BY COUNTRY, 2014–2023 (USD MILLION) 88
TABLE 56 IVA MARKET IN ASIA PACIFIC, BY INDUSTRY, 2014–2023 (USD MILLION) 88
TABLE 57 CHATBOT MARKET IN ASIA PACIFIC, BY USER INTERFACE,
2014–2023 (USD MILLION) 89
TABLE 58 CHATBOT MARKET IN ASIA PACIFIC, BY DEPLOYMENT, 2014–2023 (USD MILLION) 89
TABLE 59 CHATBOT MARKET IN ASIA PACIFIC, BY OFFERING, 2014–2023 (USD MILLION) 90
TABLE 60 IVA MARKET IN ROW, BY REGION, 2014–2023 (USD MILLION) 93
TABLE 61 IVA MARKET IN ROW, BY INDUSTRY, 2014–2023 (USD MILLION) 93
TABLE 62 ROW CHATBOT MARKET, BY USER INTERFACE, 2014–2023 (USD MILLION) 94
TABLE 63 ROW CHATBOT MARKET, BY DEPLOYMENT, 2014–2023 (USD MILLION) 94
TABLE 64 ROW CHATBOT MARKET, BY OFFERING 2014–2023 (USD MILLION) 94
TABLE 65 RANKING OF THE KEY PLAYERS IN THE IVA MARKET 2016. 96
TABLE 66 PRODUCT LAUNCHES, 2015–2017 98
TABLE 67 ACQUISITIONS, 2015–2017 100
TABLE 68 PARTNERSHIPS/COLLABORATIONS/AGREEMENTS, 2014 100


LIST OF FIGURES

FIGURE 1 INTELLIGENT VIRTUAL ASSISTANT MARKET: RESEARCH DESIGN 15
FIGURE 2 BOTTOM-UP APPROACH 20
FIGURE 3 TOP-DOWN APPROACH 22
FIGURE 4 DATA TRIANGULATION 23
FIGURE 5 IVA MARKET, 2014-2023 25
FIGURE 6 IVA MARKET FOR SMART SPEAKERS IS EXPECTED TO GROW AT A HIGHER RATE BETWEEN 2014–2023 26
FIGURE 7 AUTOMATIC SPEECH RECOGNITION EXPECTED TO ACCOUNT FOR THE LARGEST SHARE DURING THE FORECAST PERIOD 26
FIGURE 8 CONVERSATIONAL AI-BASED IVA ACCOUNTED FOR A HIGHER
MARKET SIZE IN 2016 27
FIGURE 9 CONSUMER ELECTRONICS ACCOUNTED FOR THE LARGEST SHARE OF THE OVERALL IVA MARKET IN 2016 27
FIGURE 10 IVA MARKET, BY GEOGRAPHY, 2016 28
FIGURE 11 USAGE OF IVA IN ENTERPRISES FOR CUSTOMER SUPPORT SERVICES PROPELS THE GROWTH OF THE IVA MARKET 29
FIGURE 12 CONSUMER ELECTRONICS SECTOR HELD THE LARGEST SHARE OF THE NORTH AMERICAN IVA MARKET IN 2016 30
FIGURE 13 CONVERSATIONAL AI-BASED IVA HELD THE LARGEST SHARE OF THE IVA MARKET IN 2016 30
FIGURE 14 CHATBOT ACCOUNTED FOR LARGER MARKET SHARE IN THE YEAR 2016 31
FIGURE 15 THE IVA MARKET IN CHINA IS EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023 31
FIGURE 16 EVOLUTION OF INTELLIGENT VIRTUAL ASSISTANTS 32
FIGURE 17 GROWING DEMAND FOR AUTOMATION IN INDUSTRIES & ENTERPRISES IS DRIVING THE IVA MARKET 33
FIGURE 18 VALUE CHAIN ANALYSIS OF INTELLIGENT VIRTUAL ASSISTANT MARKET 37
FIGURE 19 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY PRODUCT 40
FIGURE 20 SOFTWARE-BASED IVA IS EXPECTED TO DOMINATE THE OVERALL IVA
MARKET BY 2023 41
FIGURE 21 SOFTWARE-BASED CHATBOT MARKET IN APAC IS EXPECTED TO
DOMINATE TILL 2023 43
FIGURE 22 IVA MARKET OF CONVERSATIONAL AI-BASED IVA WILL HAVE A HIGHER SHARE IN APAC DURING THE FORECAST PERIOD 45
FIGURE 23 NORTH AMERICA IS EXPECTED TO CONTINUE ITS DOMINANCE IN THE WEB BASED CHATBOTS MARKET DURING THE FORECAST PERIOD 46
FIGURE 24 APAC IVA SMART SPEAKER MARKET IS EXPECTED TO GROW AT A HIGHEST CAGR BETWEEN 2017 AND 2023 49
FIGURE 25 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY USER INTERFACE 52
FIGURE 26 TEXT-BASED CHATBOTS ARE EXPECTED TO CONTINUE ITS DOMINANCE IN THE CHATBOT MARKET DURING THE FORECAST PERIOD 53
FIGURE 27 AUTOMATIC SPEECH RECOGNITION BASED IVA MARKET, 2014–2023 56
FIGURE 28 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY TYPE 59
FIGURE 29 CONVERSATIONAL AI-BASED MARKET, BY GEOGRAPHY,
2014–2023 (USD MILLION) 61
FIGURE 30 INTELLIGENT VIRTUAL ASSISTANT MARKET, BY INDUSTRY 63
FIGURE 31 IVA SMART SPEAKERS MARKET, 2014–2023 (MILLION UNITS) 65
FIGURE 32 IVA MARKET FOR BFSI, BY GEOGRAPHY, 2014–2023 (USD MILLION) 66
FIGURE 33 IVA MARKET FOR GOVERNMENT, BY GEOGRAPHY, 2014–2023 (USD MILLION) 69
FIGURE 34 IVA MARKET IN TRAVEL AND HOSPITALITY, 2014–2023 (USD MILLION) 71
FIGURE 35 REGIONAL SNAPSHOT: ASIA PACIFIC IS THE EMERGING REGION IN THE IVA MARKET 74
FIGURE 36 SNAPSHOT: PRESENCE OF KEY IVA VENDORS IS A MAJOR FACTOR CONTRIBUTING TOWARD THE GROWTH OF THE IVA MARKET IN NORTH AMERICA 77
FIGURE 37 SOFTWARE-BASED IVA IS EXPECTED TO GROW AT A HIGHER RATE BETWEEN 2017 AND 2023 80
FIGURE 38 SNAPSHOT: INCREASING ADOPTION OF CHATBOTS IN THE HEALTHCARE SECTOR IS DRIVING THE GROWTH OF THE IVA MARKET IN EUROPE 82
FIGURE 39 TEXT-BASED IVA HELD THE HIGHEST SHARE OF THE EUROPEAN
MARKET IN BY 2023 84
FIGURE 40 SNAPSHOT: TECHNOLOGICAL ADVANCEMENT IS CONTRIBUTING TOWARD THE GROWTH OF THE IVA MARKET IN APAC 87
FIGURE 41 SOFTWARE-BASED IVA IS EXPECTED TO HOLD A HIGHER SHARE OF THE CHATBOT MARKET BY 2023 90
FIGURE 42 SOUTH AMERICA IS EXPECTED TO HOLD A MAJOR SHARE OF THE IVA MARKET IN ROW BY 2023 92
FIGURE 43 COMPANIES ADOPTED PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY BETWEEN 2014–2017 95
FIGURE 44 MARKET EVALUATION FRAMEWORK–PRODUCT LAUNCHES FUELLED GROWTH AND INNOVATION BETWEEN 2014 AND 2016 97
FIGURE 45 BATTLE FOR MARKET SHARE: PRODUCT LAUNCH WAS THE KEY STRATEGY 97
FIGURE 46 MICROSOFT: COMPANY SNAPSHOT 101
FIGURE 47 NUANCE COMMUNICATIONS: COMPANY SNAPSHOT 104
FIGURE 48 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 107
FIGURE 49 ALPHABET: COMPANY SNAPSHOT 110
FIGURE 50 APPLE: COMPANY SNAPSHOT 113
FIGURE 51 AMAZON: COMPANY SNAPSHOT 116
FIGURE 52 INTERNATIONAL BUSINESS MACHINES (IBM): COMPANY SNAPSHOT 118
FIGURE 53 BAIDU: COMPANY SNAPSHOT 120
FIGURE 54 BLACKBERRY: COMPANY SNAPSHOT 123


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