Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022

ウェブコンテンツ管理の世界市場予測(~2022年)

◆タイトル:Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022
◆商品コード:MAM-TC3500
◆調査・発行会社:MarketsandMarkets
◆発行日:2017年7月18日
◆ページ数:135
◆レポート形式:PDF / 英語
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◆調査対象地域:グローバル
◆産業分野:IT
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【レポートの概要】

MarketsandMarketsが発行した当調査レポートでは、ウェブコンテンツ管理の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、ソリューション別分析、サービス別分析、導入方式別分析、地域別分析、ウェブコンテンツ管理の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“Seamless multichannel web experience and increasing trend of web-based marketing are driving the Web Content Management (WCM) market”The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions. Migration of content within existing systems is one of the restraints for the WCM market.
“Retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period”
The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period. Retail vertical is becoming more customer centric with its continual focus on leveraging Internet technology. The organizations in retail vertical have adopted a strategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products. WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access. WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enables organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them. WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases. Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.
“APAC is expected to have the highest growth rate during the forecast period”
APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. Large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs. The region has a large potential for generation of significant revenue as organizations are looking forward to strengthen brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.
Breakdown of profile of primaries
• By Company: Tier 1 – 31%, Tier 2 – 47%, and Tier 3 – 22%
• By Designation: C-level – 71%, Director level – 18%, and Others – 11%
• By Region: North America – 65%, Europe – 17%, APAC – 9%, MEA – 5%, and Latin America – 4%
The WCM ecosystem comprises major vendors, such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL PLC (UK), Microsoft Corporation (US), Sitecore (Denmark), Episerver (US), Acquia, Inc. (US), e-Spirit (US), Rackspace Hosting Inc., (US), and Crownpeak Technology (US).
Research Coverage
The report includes in-depth competitive analysis of these key players in the WCM market, with their company profiles, the strength of product portfolios, recent developments, and key market strategies. The research report segments the WCM market by component (solutions and services), deployment type, organization size, vertical, and region.
Reasons to Buy the Report
The WCM market has been segmented on the basis of components (solutions and services), deployment types, organization sizes, verticals, and regions. The report will help the market leaders/new entrants in this market in the following ways:
1. The report segments the WCM market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across various industries and regions.
2. The report helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 12 players offering services in this market. In this section, market internals has been provided that can put them ahead of the competitors.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 15
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 18
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 20
2.3 RESEARCH ASSUMPTIONS AND LIMITATIONS 22
2.4 LIMITATIONS 22
2.5 MICROQUADRANT MATRIX 23
2.5.1 MICROQUADRANT DESCRIPTION 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE WEB CONTENT MANAGEMENT MARKET 27
4.2 WEB CONTENT MANAGEMENT MARKET, BY COMPONENT 27
4.3 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE 28
4.4 WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE 28
4.5 WEB CONTENT MANAGEMENT MARKET, BY VERTICAL AND REGION 29
4.6 LIFECYCLE ANALYSIS, BY REGION 30

5 MARKET OVERVIEW 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 32
5.2.1.1 Seamless multi-channel experience 32
5.2.1.2 Growing trend of web-based marketing 33
5.2.2 RESTRAINTS 33
5.2.2.1 Migration of content within existing systems 33
5.2.2.2 Generation of humungous amount of data 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Marketing through CaaS 33
5.2.3.2 IoT to fuel the growth of web-connected organizations 33
5.2.3.3 Significant growth opportunities in the education vertical 34
5.2.4 CHALLENGES 34
5.2.4.1 Selection of appropriate WCM service providers 34
5.2.4.2 Administration of user-generated content 34
5.3 INDUSTRY TRENDS 34
5.3.1 INNOVATION SPOTLIGHT 34
5.3.1.1 Growth of online marketing 34
5.3.1.2 Mobile content management 35
5.3.1.3 Integration with business applications 35

6 WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY COMPONENT 36
6.1 INTRODUCTION 37
6.2 SOLUTIONS 38
6.2.1 DIGITAL MARKETING MANAGEMENT 39
6.2.2 MOBILE AND SOCIAL CONTENT MANAGEMENT 39
6.2.3 WEB EXPERIENCE MANAGEMENT 40
6.2.4 DIGITAL ASSET MANAGEMENT INTEGRATION 41
6.2.5 WEB CREATION AND EDIT TOOLS 41
6.2.6 CONTENT ANALYTICS 42
6.3 SERVICES 43
6.3.1 PROFESSIONAL SERVICES 43
6.3.1.1 Training and support 44
6.3.1.2 Implementation 45
6.3.1.3 Consulting 46
6.3.2 MANAGED SERVICES 47

7 WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT TYPE 48
7.2 INTRODUCTION 49
7.3 CLOUD 50
7.4 ON-PREMISES 51

8 WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY ORGANIZATION SIZE 52
8.2 INTRODUCTION 53
8.3 LARGE ENTERPRISES 54
8.4 SMALL AND MEDIUM-SIZED ENTERPRISES 55

9 WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY VERTICAL 56
9.1 INTRODUCTION 57
9.2 MEDIA AND ENTERTAINMENT 58
9.3 RETAIL AND CONSUMER GOODS 59
9.4 EDUCATION 60
9.5 HEALTHCARE 60
9.6 TRAVEL AND HOSPITALITY 61
9.7 BANKING, FINANCIAL SERVICES, AND INSURANCE 62
9.8 GOVERNMENT 62
9.9 HIGH-TECH AND TELECOM 63
9.10 OTHERS 64

10 GEOGRAPHIC ANALYSIS 65
10.1 INTRODUCTION 66
10.2 NORTH AMERICA 68
10.3 EUROPE 72
10.4 ASIA PACIFIC 75
10.5 MIDDLE EAST AND AFRICA 79
10.6 LATIN AMERICA 82

11 COMPETITIVE LANDSCAPE 85
11.1 MICROQUADRANT OVERVIEW 85
11.1.1 VISIONARY LEADERS 85
11.1.2 INNOVATORS 85
11.1.3 DYNAMIC DIFFERENTIATORS 85
11.1.4 EMERGING COMPANIES 85
11.2 COMPETITIVE BENCHMARKING 87
11.2.1 STRENGTH OF PRODUCT PORTFOLIO ADOPTED BY MAJOR PLAYERS IN THE WEB CONTENT MANAGEMENT MARKET 87
11.2.2 BUSINESS STRATEGY EXCELLENCE ADOPTED BY MAJOR PLAYERS IN THE WEB CONTENT MANAGEMENT MARKET 88

12 COMPANY PROFILES 89
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
12.1 OPENTEXT CORPORATION 89
12.2 ORACLE CORPORATION 93
12.3 ADOBE SYSTEMS INCORPORATED 96
12.4 INTERNATIONAL BUSINESS MACHINES CORPORATION 100
12.5 SDL PLC 104
12.6 MICROSOFT CORPORATION 107
12.7 SITECORE CORPORATION A/S 110
12.8 AQUIA, INC. 112
12.9 EPISERVER, INC. 115
12.10 RACKSPACE HOSTING, INCORPORATION 117
12.11 E-SPIRIT AG 120
12.12 CROWNPEAK TECHNOLOGY 122
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments might not be captured in case of unlisted companies.

13 APPENDIX 124
13.1 INDUSTRY EXCERPTS 124
13.2 DISCUSSION GUIDE 125
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 129
13.4 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 131
13.5 AVAILABLE CUSTOMIZATIONS 132
13.6 RELATED REPORTS 132
13.7 AUTHOR DETAILS 133

LIST OF TABLES

TABLE 1 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE,
2015–2022 (USD MILLION, Y-O-Y %) 25
TABLE 2 WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 37
TABLE 3 WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE,
2015–2022 (USD MILLION) 38
TABLE 4 DIGITAL MARKETING MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 39
TABLE 5 MOBILE AND SOCIAL CONTENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 40
TABLE 6 WEB EXPERIENCE MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 40
TABLE 7 DIGITAL ASSET MANAGEMENT INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 41
TABLE 8 WEB CREATION AND EDIT TOOLS: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 42
TABLE 9 CONTENT ANALYTICS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 42
TABLE 10 WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 43
TABLE 11 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 43
TABLE 12 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 44
TABLE 13 TRAINING AND SUPPORT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 45
TABLE 14 IMPLEMENTATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 45
TABLE 15 CONSULTING: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 46
TABLE 16 MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 47
TABLE 17 WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2015–2022 (USD MILLION) 49
TABLE 18 CLOUD: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION
2015–2022 (USD MILLION) 50
TABLE 19 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 51
TABLE 20 WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD MILLION) 53
TABLE 21 LARGE ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 54
TABLE 22 SMALL AND MEDIUM-SIZED ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 55
TABLE 23 WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 58
TABLE 24 MEDIA AND ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 59
TABLE 25 RETAIL AND CONSUMER GOODS: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 59
TABLE 26 EDUCATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 60
TABLE 27 HEALTHCARE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 61
TABLE 28 TRAVEL AND HOSPITALITY: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 61
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 30 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 63
TABLE 31 HIGH-TECH AND TELECOM: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 63
TABLE 32 OTHERS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 64
TABLE 33 WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 67
TABLE 34 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 69
TABLE 35 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION) 69
TABLE 36 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 69
TABLE 37 NORTH AMERICA: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 70
TABLE 38 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 70
TABLE 39 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 70
TABLE 40 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION) 71
TABLE 41 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 72
TABLE 42 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE,
2015–2022 (USD MILLION) 72
TABLE 43 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 73
TABLE 44 EUROPE: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 73
TABLE 45 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 73
TABLE 46 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 74
TABLE 47 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 74
TABLE 48 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 76
TABLE 49 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION) 76
TABLE 50 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 76
TABLE 51 ASIA PACIFIC: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 77
TABLE 52 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 77
TABLE 53 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 77
TABLE 54 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 78
TABLE 55 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2015–2022 (USD MILLION) 79
TABLE 56 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY SOLUTION TYPE, 2015–2022 (USD MILLION) 79
TABLE 57 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY SERVICE, 2015–2022 (USD MILLION) 80
TABLE 58 MIDDLE EAST AND AFRICA: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 80
TABLE 59 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 80
TABLE 60 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 81
TABLE 61 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY VERTICAL, 2015–2022 (USD MILLION) 81
TABLE 62 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 82
TABLE 63 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2015–2022 (USD MILLION) 82
TABLE 64 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 83
TABLE 65 LATIN AMERICA: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 83
TABLE 66 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 83
TABLE 67 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 84
TABLE 68 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION) 84
TABLE 69 MARKET RANKING FOR THE WEB CONTENT MANAGEMENT MARKET, 2017 86


LIST OF FIGURES

FIGURE 1 WEB CONTENT MANAGEMENT MARKET: MARKET SEGMENTATION 14
FIGURE 2 WEB CONTENT MANAGEMENT MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 18
FIGURE 4 DATA TRIANGULATION 20
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 WEB CONTENT MANAGEMENT MARKET: ASSUMPTIONS 22
FIGURE 8 MICROQUADRANT MATRIX: CRITERIA WEIGHTAGE 23
FIGURE 9 MICROQUADRANT MATRIX 24
FIGURE 10 TOP 3 CATEGORIES WITH THE HIGHEST GROWTH RATES IN THE WEB CONTENT MANAGEMENT MARKET DURING THE FORECAST PERIOD OF 2017–2022 26
FIGURE 11 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2017 26
FIGURE 12 GROWING NEED FOR CENTRALIZED SOLUTION FOR MANAGING WEB CONTENT AND DIGITAL MARKETING IS EXPECTED TO DRIVE THE WEB CONTENT MANAGEMENT MARKET GROWTH 27
FIGURE 13 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 27
FIGURE 14 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 28
FIGURE 15 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 28
FIGURE 16 MEDIA AND ENTERTAINMENT VERTICAL, AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SIZES IN 2017 29
FIGURE 17 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 18 WEB CONTENT MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 32
FIGURE 19 SERVICES SEGMENT IS EXPECTED TO GAIN TRACTION DUE TO THE INCREASING INCIDENTS OF DATA BREACHES 37
FIGURE 20 CLOUD DEPLOYMENT TYPE IS ESTIMATED TO HAVE A HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 21 SMALL AND MEDIUM ENTERPRISES SEGMENT IS EXPECTED TO HAVE HIGHEST CAGR DURING THE FORECAST PERIOD 53
FIGURE 22 RETAIL AND CONSUMER GOODS IS EXPECTED TO HAVE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 23 GEOGRAPHIC ANALYSIS 66
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 68
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 75
FIGURE 26 WEB CONTENT MANAGEMENT MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017 86
FIGURE 27 OPENTEXT CORPORATION: COMPANY SNAPSHOT 89
FIGURE 28 ORACLE CORPORATION: COMPANY SNAPSHOT 93
FIGURE 29 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT 96
FIGURE 30 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 100
FIGURE 31 SDL PLC: COMPANY SNAPSHOT 104
FIGURE 32 MICROSOFT CORPORATION: COMPANY SNAPSHOT 107
FIGURE 33 RACKSPACE HOSTING, INCORPORATION: COMPANY SNAPSHOT 117


【レポートのキーワード】

ウェブコンテンツ管理、ウェブコンテンツ管理ソリューション、デジタルマーケティング、モバイルコンテンツ管理、ウェブ経験管理

★調査レポート[ウェブコンテンツ管理の世界市場予測(~2022年)] ( Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022 / MAM-TC3500) 販売に関する免責事項
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