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Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022

ソーシャルメディア分析の世界市場予測（～2022年）

◆タイトル：Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022
◆商品コード：MAM-TC2648
◆調査・発行会社：MarketsandMarkets
◆発行日：2017年8月10日
◆ページ数：180
◆レポート形式：PDF / 英語
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 【レポートの概要】

MarketsandMarketsが発行した当調査レポートでは、ソーシャルメディア分析の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、市場シェア分析、アプリケーション別分析、構成要素別分析、種類別分析、産業別分析、ソーシャルメディア分析の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

The social media analytics market is expected to grow from USD 2.71 Billion in 2017 to USD 9.54 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 28.6%. Factors such as the increased focus on market and competitive intelligence, the increasing user engagement of social media using smartphones, and the need of social media measurement to enhance the customer experience are expected to drive the growth of the global market.
The report provides detailed insights into the global social media analytics market, which is segmented by application, component, analytics type, deployment model, organization size, industry vertical, and region. In the component segment, the social media analytics software segment is expected to have a larger market share during the forecast period. The demand for social media analytics software is rising, as organizations need a solution to measure, monitor, and analyze the social media data to understand the customers’ sentiments. Social media analytics vendors provide software that assist companies with the data collection and data analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of posts. Social media analytics software filters the aggregated and enriched data, so that it can be analyzed to provide a high throughput from multiple social media platforms.

Among applications, the sales and marketing management application is expected to continue its dominance during the forecast period. Sales and marketing management assists users in improving their businesses solutions to analyze unstructured data and understand customer behaviors by detecting the trends and patterns. It also provides corrective measures by enabling real-time alerts and provides automated remedial actions.

The cloud deployment model is expected to exhibit a higher growth rate during the forecast period. Cloud-based solutions are gaining a firm hold in the market, due to features, such as scalability, flexibility, cost-effectiveness, and the increasing needs of organizations to keep track of campaign management and performance monitoring.

The retail and eCommerce industry vertical is expected to have the largest social media analytics market share and lead the market during the forecast period. Social media analytics can be used by retail and eCommerce vendors to measure campaign performance, identify growth opportunities, improve their products, keep a tab on their competitors, and improve their post-sale support and services.

Large enterprises are expected to dominate the market in terms of market share. The reason being, large and multi-brand corporations are looking for primary market research to drive and evaluate their marketing campaigns.

However, the Small and Medium-Sized Enterprises (SMEs) are expected to exhibit a higher CAGR, owing to the easy availability and scalability of cloud-based deployments.

The prescriptive analytics type is expected to grow at the highest CAGR, due to the increasing use of analytical technologies to optimize the market outcomes, limit the risks, and derive insights using the data obtained from social media platforms.

The report covers all the major aspects of the social media analytics market and provides an in-depth analysis across the regions of North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. North America, owing to the early adoption of new and emerging technologies and the presence of the major industry players, is expected to continue to dominate the social media analytics market during the forecast period. The APAC region is expected to grow at the highest CAGR during the forecast period, owing to the growing adoption of social media analytics software and services among SMEs.

The challenges faced by the social media analytics market are the lack of standardized measures for social media analytics and the lack of a single solution to manage the increasing unstructured data, which needs to be enhanced, to improve the growth of the market.

The global social media analytics market is fragmented in nature, as no single vendor dominates the market. Vendors that offer social media analytics software and services include include Salesforce (US), Oracle Corporation (US), SAS Institute Inc. (US), Adobe Systems Incorporated (US), International Business Machines Corporation (US), GoodData Corporation (US), Brandwatch (UK), Clarabridge, Inc. (US), Digimind (US), Crimson Hexagon, Inc. (US), Sysomos (Canada), Simply Measured, Inc. (US), Talkwalker Inc. (Luxembourg), Unmetric Inc. (US), Netbase Solutions, Inc. (US), Cision US Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Meltwater (US), Germinait Solutions Private Limited (India), Socialbakers (US), Spredfast, Inc. (US), Sprinkler, Inc. (US), Lithium Technologies, Inc. (US), Synthesio (US), and Tableau Software Inc. (US). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, expansions, and acquisitions, to expand their offerings in the social media analytics market.

【レポートの目次】

1 Introduction (Page No. – 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology (Page No. – 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions and Limitations
2.5 Limitations

3 Executive Summary (Page No. – 27)

4 Premium Insights (Page No. – 33)
4.1 Attractive Opportunities in the Social Media Analytics Market
4.2 Market Share By Region
4.3 Social Media Analytics Market: By Industry Vertical and Region
4.4 Lifecycle Analysis, By Region, 2017

5 Market Overview and Industry Trends (Page No. – 36)
5.1 Market Overview
5.1.1 Introduction
5.1.2 Market Dynamics
5.1.3 Drivers
5.1.3.1 Increased Focus on the Market and Competitive Intelligence
5.1.3.2 Increasing User Engagement of Social Media Using Smartphones
5.1.3.3 Need of Social Media Measurement to Enhance the Customer Experience
5.1.4 Restraints
5.1.4.1 Complexities in Analytical Workflow
5.1.5 Opportunities
5.1.5.1 Voluminous Data Generation Through Social Media Platforms
5.1.5.2 Increasing Cloud Adoption Trends
5.1.5.3 High Adoption Rate of Social Media Analytics Solutions Among SMES
5.1.6 Challenges
5.1.6.1 Lack of Standard Measures for Social Media Analytics
5.1.6.2 Lack of A Single Solution to Manage the Increasing Unstructured Data
5.2 Industry Trends
5.2.1 Social Media Analytics Ecosystem
5.2.2 Use Cases
5.2.2.1 Use Case 1: Banking Services
5.2.2.2 Use Case 2: Telecommunications and IT
5.2.2.3 Use Case 3: Hospitality Industry
5.2.2.4 Use Case 4: Media and Entertainment
5.2.2.5 Use Case 5: Energy and Utilities
5.2.2.6 Use Case 6: Healthcare and Life Sciences
5.2.2.7 Use Case 7: Manufacturing
5.2.2.8 Use Case 8: Retail and Ecommerce
5.2.2.9 Use Case 9: Government and Defense
5.2.2.10 Use Case 10: Transportation and Logistics
5.2.3 Technologies in Social Media Analytics
5.2.3.1 Machine Learning
5.2.3.2 Big Data
5.2.3.3 Natural Language Processing (NLP)

6 Social Media Analytics Market Analysis, By Component (Page No. – 49)
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Support and Maintenance
6.3.2.2 Consulting Services

7 Social Media Analytics Market Analysis, By Application (Page No. – 57)
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others

8 Social Media Analytics Market Analysis, By Analytics Type (Page No. – 64)
8.1 Introduction
8.2 Predictive Analytics
8.3 Prescriptive Analytics
8.4 Diagnostic Analytics
8.5 Descriptive Analytics

9 Social Media Analytics Market Analysis, By Deployment Model (Page No. – 69)
9.1 Introduction
9.2 On-Premises
9.3 Cloud

10 Social Media Analytics Market Analysis, By Organization Size (Page No. – 73)
10.1 Introduction
10.2 Small and Medium-Sized Enterprises
10.3 Large Enterprises

11 Social Media Analytics Market Analysis, By Industry Vertical (Page No. – 77)
11.1 Introduction
11.2 Banking, Financial Services, and Insurance (BFSI)
11.3 Telecommunications and IT
11.4 Retail and Ecommerce
11.5 Healthcare and Life Sciences
11.6 Manufacturing
11.7 Government and Defense
11.8 Energy and Utilities
11.9 Media and Entertainment
11.10 Travel and Hospitality
11.11 Transportation and Logistics
11.12 Others

12 Geographic Analysis (Page No. – 88)
12.1 Introduction
12.2 North America
12.2.1 By Component
12.2.2 By Application
12.2.3 By Analytics Type
12.2.4 By Deployment Model
12.2.5 By Organization Size
12.2.6 By Industry Vertical
12.2.7 By Country
12.2.7.1 United States
12.2.7.2 Canada
12.3 Europe
12.3.1 By Component
12.3.2 By Application
12.3.3 By Analytics Type
12.3.4 By Deployment Model
12.3.5 By Organization Size
12.3.6 By Industry Vertical
12.3.7 By Country
12.3.7.1 United Kingdom
12.3.7.2 France
12.3.7.3 Sweden
12.3.7.4 Others
12.4 Asia Pacific
12.4.1 By Component
12.4.2 By Application
12.4.3 By Analytics Type
12.4.4 By Deployment Model
12.4.5 By Organization Size
12.4.6 By Industry Vertical
12.4.7 By Country
12.4.7.1 Australia
12.4.7.2 China
12.4.7.3 India
12.4.7.4 Others
12.5 Latin America
12.5.1 By Component
12.5.2 By Application
12.5.3 By Analytics Type
12.5.4 By Deployment Model
12.5.5 By Organization Size
12.5.6 By Industry Vertical
12.5.7 By Country
12.5.7.1 Brazil
12.5.7.2 Argentina
12.5.7.3 Others
12.6 Middle East and Africa
12.6.1 By Component
12.6.2 By Application
12.6.3 By Analytics Type
12.6.4 By Deployment Model
12.6.5 By Organization Size
12.6.6 By Industry Vertical
12.6.7 By Country
12.6.7.1 Saudi Arabia
12.6.7.2 South Africa
12.6.7.3 Others

13 Competitive Landscape (Page No. – 117)
13.1 Microquadrant Overview
13.1.1 Visionary Leaders
13.1.2 Innovators
13.1.3 Dynamic Differentiators
13.1.4 Emerging Companies
13.2 Competitive Benchmarking
13.2.1 Business Strategy Excellence Adopted in the Market
13.2.2 Strength of Product Portfolio in the Market

*The top 26 players considered in this market study are International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc., Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos, Digimind, Unmetric Inc., Cision US Inc., Simplify360, Inc., Hootsuite Media Inc., Meltwater, Germinait Solutions Private Limited, Socialbakers, Spredfast, Inc., Sprinkler, Inc., Lithium Technologies, Inc., Synthesio, and Tableau Software Inc.

14 Company Profiles (Page No. – 122)
(Business Overview, Product Offerings & Business Strategies, Recent Developments, MnM View Key Relationships)*
14.1 Oracle Corporation
14.2 Salesforce
14.3 International Business Machines Corporation
14.4 Adobe Systems Incorporated
14.5 SAS Institute Inc.
14.6 Clarabridge, Inc.
14.7 Netbase Solutions, Inc.
14.8 Brandwatch
14.9 Talkwalker Inc.
14.10 Gooddata Corporation
14.11 Crimson Hexagon, Inc.
14.12 Simply Measured, Inc.
14.13 Sysomos

*Details on Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, and Key Relationships Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. – 168)
15.1 Key Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets Subscription Portal
15.4 Introducing RT: Real-Time Market Intelligence
15.5 Available Customization
15.6 Related Reports
15.7 Author Details

List of Tables (82 Tables)

Table 1 Evaluation Criteria
Table 2 Social Media Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 3 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Social Media Analytics Market Size, By Service, 2015–2022 (USD Million)
Table 6 Managed Services: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Professional Services: Market Size, By Region, 2015–2022 (USD Million)
Table 8 Social Media Analytics Market Size, By Professional Service, 2015–2022 (USD Million)
Table 9 Support and Maintenance: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Consulting Services: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Social Media Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 12 Sales and Marketing Management: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Customer Experience Management: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Competitive Intelligence: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Risk Management and Fraud Detection: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Public Safety and Law Enforcement: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 18 Social Media Analytics Market Size, By Analytics Type, 2015–2022 (USD Million)
Table 19 Predictive Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Prescriptive Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 21 Diagnostic Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Descriptive Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Social Media Analytics Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 24 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Social Media Analytics Market Size, By Organization Size, 2015–2022 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Social Media Analytics Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 30 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Telecommunications and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Retail and Ecommerce: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 35 Government and Defense: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Energy and Utilities: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 38 Travel and Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 39 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 40 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 41 Social Media Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 42 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 44 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 45 North America: Market Size, By Application, 2015–2022 (USD Million)
Table 46 North America: Market Size, By Analytics Type, 2015–2022 (USD Million)
Table 47 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 48 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 49 North America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 50 Europe: Social Media Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 51 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 52 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 53 Europe: Market Size, By Application, 2015–2022 (USD Million)
Table 54 Europe: Market Size, By Analytics Type, 2015–2022 (USD Million)
Table 55 Europe: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 56 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 57 Europe: Analytics Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 58 Asia Pacific: Social Media Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 59 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 60 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 61 Asia Pacific: Market Size, By Application, 2015–2022 (USD Million)
Table 62 Asia Pacific: Market Size, By Analytics Type, 2015–2022 (USD Million)
Table 63 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 64 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 65 Asia Pacific: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 66 Latin America: Social Media Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 67 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 68 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 69 Latin America: Market Size, By Application, 2015–2022 (USD Million)
Table 70 Latin America: Market Size, By Analytics Type, 2015–2022 (USD Million)
Table 71 Latin America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 72 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 73 Latin America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 74 Middle East and Africa: Social Media Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 75 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 76 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 77 Middle East and Africa: Market Size, By Application, 2015–2022 (USD Million)
Table 78 Middle East and Africa: Market Size, By Analytics Type, 2015–2022 (USD Million)
Table 79 Middle East and Africa: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 80 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 81 Middle East and Africa: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 82 Market Ranking for Social Media Analytics Market, 2017



List of Figures (43 Figures)

Figure 1 Social Media Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Social Media Analytics Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Social Media Analytics Market: Assumptions
Figure 9 Social Media Analytics Market is Expected to Grow at A High CAGR
Figure 10 Market Snapshot By Component (2017 vs 2022)
Figure 11 Market Snapshot By Service (2017 vs 2022)
Figure 12 Market Snapshot By Application (2017 vs 2022)
Figure 13 Market Snapshot By Deployment Model (2017 – 2022)
Figure 14 Market Snapshot By Analytics Type (2017 - 2022)
Figure 15 Market Snapshot By Organization Size (2017 - 2022)
Figure 16 Market Snapshot By Industry Vertical (2017 - 2022)
Figure 17 Social Media Analytics Market is Expected to Grow Owing to the Growing Demand of Solutions From the Emerging Countries
Figure 18 North America is Expected to Have the Largest Market Share in 2017
Figure 19 Retail and Ecommerce Industry Vertical, and North America are Expected to Have the Largest Market Shares in 2017
Figure 20 Asia Pacific is Expected to Have an Exponential Growth During the Forecast Period
Figure 21 Social Media Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 22 Region-Wise Social Media Penetration (%)
Figure 23 Impact of Negative Experience (%)
Figure 24 Total Number of Social Media Users Worldwide (2010–2016)
Figure 25 Social Media Analytics Architecture
Figure 26 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 27 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 28 Consulting Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Competitive Intelligence Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Prescriptive Analytics Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Cloud Deployment Model is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 32 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 33 Healthcare and Life Sciences Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Asia Pacific is Expected to Have the Highest CAGR in the Social Media Analytics Market During the Forecast Period
Figure 35 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 North America: Market Snapshot
Figure 37 Asia Pacific: Market Snapshot
Figure 38 Social Media Analytics Market (Global), Competitive Leadership Mapping, 2017
Figure 39 Oracle Corporation: Company Snapshot
Figure 40 Salesforce: Company Snapshot
Figure 41 International Business Machines Corporation: Company Snapshot
Figure 42 Adobe Systems Incorporated: Company Snapshot
Figure 43 SAS Institute Inc.: Company Snapshot

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★調査レポート[ソーシャルメディア分析の世界市場予測（～2022年）] ( Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022 / MAM-TC2648) 販売に関する免責事項
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