調査レポートカテゴリー： IT/電子, MarketsandMarkets, 世界

Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023

デジタルサイネージ用ソフトウェアの世界市場予測（～2023年）

◆タイトル：Digital Signage Software Market by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural), and Geography - Global Forecast to 2023
◆商品コード：MAM-SE5358
◆調査・発行会社：MarketsandMarkets
◆発行日：2017年6月19日
◆ページ数：180
◆レポート形式：PDF / 英語
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◆調査対象地域：グローバル
◆産業分野：IT
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 【レポートの概要】

当調査レポートでは、デジタルサイネージ用ソフトウェアの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、バリューチェーン分析、ソフトウェア種類別分析、サービス別分析、用途別分析、地域別分析、デジタルサイネージ用ソフトウェアの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

“Advancements in technology offerings and infrastructure expansions are boosting the growth of the digital signage software market”The digital signage software market was valued at USD 4.48 billion in 2016 and is expected to reach USD 9.24 billion by 2023, at a CAGR of 10.2% during the forecast period. The growth of the market is propelled by the increasing demand for digital signage in public and commercial sectors, along with its high cost efficiency and assured return on investment. The market is further driven by factors such as increasing focus on energy consumption, the rising demand for OLED-based displays, and improvements in technology offerings & infrastructure expansions. However, the lack of standardization and the lack of awareness about digital signage are inhibiting the growth of the digital signage market globally.

“The digital signage software market expected to gain maximum traction in the commercial application during the forecast period”
The commercial application sector is expected to hold the largest share of the digital signage software market by 2023. This market is expected to grow at the highest rate between 2017 and 2023. This is mainly due to increasing demand for digital signage in commercial applications along with improvements in technology offerings & infrastructure expansions. Digital signage attracts a large group of customers through effective communication through advertising and promotion. Increasing demand in retail, hospitality and healthcare sectors is boosting the demand for software for commercial application.

“North America held the largest market share while APAC is expected to grow at the highest CAGR during the forecast period in the digital signage software market”
North America held the largest share of the digital signage software market in 2016. APAC is one of the potential markets for digital signage software globally. The market in APAC is expected to grow at the highest CAGR during the forecast period. The retail boom in APAC countries such as China, Singapore, Malaysia, Thailand, Hong Kong, Singapore, Malaysia, and Japan continues to benefit from both the strong domestic demand and an influx of tourist dollars from countries such as China and India. Increasing developments in the field of transportation, communication, public infrastructure, and construction are expected to create demand for digital signage systems, software, and services in public spaces in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts. The breakup of the profile of primary participants is given below:
• By Company Type: Tier 1—23%, Tier 2—34%, and Tier 3—43 %
• By Designation: C-Level Executives—35%, Directors—29%, and Others—36%
• By Region: North America—45%, Europe—26%, APAC—17%, and RoW—12%

The prominent players profiled in this report are Scala Inc. (US), Signagelive (UK), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Navori (Switzerland), IntuiLab SA (France), Mvix, Inc. (US), NoviSign Digital Signage Inc. (Israel), Four Winds Interactive (US), Rise Vision (Canada), Planar Systems Inc. (US), NEC Display Solutions (Japan) ADFLOW Networks (Canada), Samsung Electronics Co. Ltd. (South Korea), and Panasonic Corporation (Japan).

Research Coverage:
The report provides a picture of the digital signage software market. It aims at estimating the market size and future growth potential of this market across different segments such as types of software, types of services, applications, and geographies. Furthermore, the report also includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, vendor DIVE matrix, and recent developments.

Key Benefits of Buying the Report:
The report would help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the overall digital signage software, and the subsegments. This report would help stakeholders better understand the competitive landscape and gain more insights to better position their businesses and make suitable go-to-market strategies. The report also helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET RANKING ESTIMATION 25
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET 31
4.2 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET 31
4.3 DIGITAL SIGNAGE SOFTWARE MARKET, BY TYPE (USD BILLION) 32
4.4 DIGITAL SIGNAGE SERVICES MARKET, BY TYPE (USD BILLION) 32
4.5 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY REGION, 2016 33
 

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increasing demand for digital signage in public and commercial sectors 36
5.2.1.2 High cost efficiency and assured return on investment 36
5.2.1.3 Advancements in technology offerings and infrastructure expansions 36
5.2.1.4 Increasing demand for cloud based digital signage software solutions 37
5.2.2 RESTRAINTS 37
5.2.2.1 Lack of standardization 37
5.2.2.2 Lack of awareness about digital signage 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growth of various emerging technologies in digital signage 37
5.2.3.2 Increased focus on R&D activities 38
5.2.4 CHALLENGES 38
5.2.4.1 Preventing digital signage from hackers 38
5.2.4.2 Increased online/broadcast advertisement 38

6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 LATEST TRENDS IN THE MARKET 40
6.3.1 IMPACT OF LATEST TECHNOLOGICAL TRENDS ON DIGITAL SIGNAGE 41
6.3.1.1 Internet of things (IoT) 41
6.3.1.2 Big data 41
6.3.1.3 Artificial intelligence (AI) 41
6.3.2 RISING POPULARITY OF WIRELESS DIGITAL SIGNAGE SOLUTIONS 41
6.3.3 ADVANCEMENTS IN NFC-ENABLED DIGITAL SIGNAGE SYSTEMS IS LIKELY TO TRANSFORM THE MARKET SCENARIO 42
6.3.4 INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN THE RESTAURANTS 42
6.3.5 TREND TOWARD SEPARATE DIGITAL ASSET MANAGEMENT PLATFORM 43
6.3.6 OUTSOURCING OF DIGITAL SIGNAGE NETWORKS 43

7 DIGITAL SIGNAGE SOFTWARE MARKET, BY SOFTWARE TYPE 44
7.1 INTRODUCTION 45
7.2 EDGE SERVER SOFTWARE 48
7.3 CONTENT MANAGEMENT SYSTEM 49
7.4 OTHERS 50
 

8 DIGITAL SIGNAGE SERVICES MARKET, BY SERVICE 55
8.1 INTRODUCTION 56
8.2 INSTALLATION SERVICES 62
8.3 MAINTENANCE & SUPPORT SERVICES 64
8.4 OTHER SERVICES 66

9 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY APPLICATION 68
9.1 INTRODUCTION 69
9.2 COMMERCIAL 71
9.2.1 RETAIL 71
9.2.1.1 Indoor advertisement 72
9.2.1.2 Outdoor advertisement 72
9.2.2 CORPORATE 73
9.2.2.1 Indoor advertisement 73
9.2.2.2 Outdoor advertisement 73
9.2.3 HEALTHCARE 74
9.2.3.1 Indoor advertisement 74
9.2.3.2 Outdoor advertisement 75
9.2.4 HOSPITALITY 75
9.2.4.1 Indoor advertisement 75
9.2.4.2 Outdoor advertisement 76
9.2.5 GOVERNMENT 76
9.2.5.1 Indoor advertisement 77
9.2.5.2 Outdoor advertisement 77
9.3 INFRASTRUCTURAL 78
9.3.1 TRANSPORTATION 78
9.3.1.1 Indoor advertisement 79
9.3.1.2 Outdoor advertisement 79
9.3.2 ENTERTAINMENT 80
9.3.2.1 Indoor advertisement 80
9.3.2.2 Outdoor advertisement 80
9.4 INSTITUTIONAL 81
9.4.1 BANKING 81
9.4.1.1 Indoor advertisement 82
9.4.1.2 Outdoor advertisement 82
9.4.2 EDUCATION 83
9.4.2.1 Indoor advertisement 83
9.4.2.2 Outdoor advertisement 83
9.5 INDUSTRIAL 84
9.5.1 INDOOR ADVERTISEMENT 84
9.5.2 OUTDOOR ADVERTISEMENT 84
 
9.6 OTHER APPLICATIONS 85
9.6.1 INDOOR ADVERTISEMENT 85
9.6.2 OUTDOOR ADVERTISEMENT 85

10 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY GEOGRAPHY 87
10.1 INTRODUCTION 88
10.2 NORTH AMERICA 92
10.2.1 US 97
10.2.2 CANADA 98
10.2.3 MEXICO 98
10.3 EUROPE 99
10.3.1 UK 102
10.3.2 GERMANY 102
10.3.3 FRANCE 103
10.3.4 ITALY 104
10.3.5 REST OF EUROPE 104
10.4 ASIA PACIFIC (APAC) 104
10.4.1 CHINA 109
10.4.2 JAPAN 110
10.4.3 SOUTH KOREA 110
10.4.4 INDIA 111
10.4.5 AUSTRALIA 112
10.4.6 REST OF APAC 112
10.5 REST OF THE WORLD (ROW) 112
10.5.1 MIDDLE EAST & AFRICA 115
10.5.2 SOUTH AMERICA 116

11 COMPETITIVE LANDSCAPE 117
11.1 INTRODUCTION 117
11.2 MARKET RANKING ANALYSIS 118
11.3 STRATEGIC BENCHMARKING 119
11.3.1 MAJOR STRATEGIES ADOPTED BY THE KEY PLAYERS 119
11.4 VENDOR DIVE OVERVIEW 121
11.4.1 VANGUARDS 122
11.4.2 DYNAMIC 122
11.4.3 INNOVATOR 122
11.4.4 EMERGING 122
 
11.5 COMPETITIVE BENCHMARKING 123
11.5.1 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET (25 COMPANIES) 123
11.5.2 ANALYSIS OF THE PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET (25 COMPANIES) 124
*Top 25 companies analyzed for this study are – Scala Inc. (US), Signagelive (UK), NEC Display solutions Ltd. (Japan), Broadsign International LLC (Canada), Omnivex Corporation (Canada), Panasonic Corporation (Japan), Planar Systems Inc. (US), Mvix, Inc. (US), Navori (Switzerland), Cisco Systems, Inc. (US), Sharp Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), NoviSign Digital Signage Inc. (Israel), Four Winds Interactive (US), ADFLOW Networks (Canada), IntuiLab SA (France), Rise Vision (Canada), Acquire Digital (US), Visix, Inc. (US), Xtreme Media Pvt. Ltd. (India), ONELAN Limited (UK), DISE International AB (Sweden), TruKnox Technologies Pvt. Ltd. (India), YCD Multimedia (US), L Squared (Canada).
11.6 COMPETITIVE SITUATION AND TRENDS 125
11.6.1 CONTRACTS 126
11.6.2 PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 127
11.6.3 PRODUCT LAUNCHES AND PATENT 128
11.6.4 MERGERS AND ACQUISITIONS 129

12 COMPANY PROFILES 130
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.1 INTRODUCTION 130
12.2 SCALA INC. 131
12.3 SIGNAGELIVE 134
12.4 BROADSIGN INTERNATIONAL LLC 137
12.5 OMNIVEX CORPORATION 140
12.6 NAVORI 143
12.7 PLANAR SYSTEMS INC. 145
12.8 INTUILAB SA 147
12.9 MVIX, INC. 149
12.10 NOVISIGN DIGITAL SIGNAGE INC. 152
12.11 FOUR WINDS INTERACTIVE (FWI) 154
12.12 RISE VISION 156
12.13 PANASONIC CORPORATION 158
12.14 NEC DISPLAY SOLUTIONS LTD. 161
12.15 ADFLOW NETWORKS 163
12.16 SAMSUNG ELECTRONICS CO. LTD. 165
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
 

13 APPENDIX 169
13.1 INSIGHTS OF INDUSTRY EXPERTS 169
13.2 DISCUSSION GUIDE 170
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 173
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 175
13.5 AVAILABLE CUSTOMIZATIONS 177
13.6 RELATED REPORTS 177
13.7 AUTHOR DETAILS 178
 

LIST OF TABLES

TABLE 1 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING,
2014–2023 (USD BILLION) 29
TABLE 2 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY TYPE, 2014–2023 (USD BILLION) 30
TABLE 3 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY TYPE, 2014–2023 (USD BILLION) 30
TABLE 4 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING,
2014–2023 (USD BILLION) 46
TABLE 5 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY TYPE, 2014–2023 (USD BILLION) 47
TABLE 6 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY APPLICATION,
2014–2023 (USD MILLION) 51
TABLE 7 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 52
TABLE 8 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 53
TABLE 9 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 54
TABLE 10 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY TYPE, 2014–2023 (USD BILLION) 57
TABLE 11 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY APPLICATION,
2014–2023 (USD MILLION) 58
TABLE 12 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY COMMERCIAL APPLICATION,
2014–2023 (USD MILLION) 59
TABLE 13 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 60
TABLE 14 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 61
TABLE 15 DIGITAL SIGNAGE INSTALLATION SERVICES MARKET SIZE, BY APPLICATION,
2014–2023 (USD MILLION) 62
TABLE 16 DIGITAL SIGNAGE INSTALLATION SERVICES MARKET SIZE, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 63
TABLE 17 DIGITAL SIGNAGE INSTALLATION SERVICES MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 63
TABLE 18 DIGITAL SIGNAGE INSTALLATION SERVICES MARKET SIZE, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 63
TABLE 19 DIGITAL SIGNAGE MAINTENANCE AND SUPPORT SERVICES MARKET SIZE,
BY APPLICATION, 2014–2023 (USD MILLION) 64
TABLE 20 DIGITAL SIGNAGE MAINTENANCE AND SUPPORT SERVICES MARKET SIZE,
BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 64
TABLE 21 DIGITAL SIGNAGE MAINTENANCE AND SUPPORT SERVICES MARKET SIZE,
BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 65
TABLE 22 DIGITAL SIGNAGE MAINTENANCE AND SUPPORT SERVICES MARKET SIZE,
BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 65
TABLE 23 DIGITAL SIGNAGE OTHER SERVICES MARKET SIZE, BY APPLICATION,
2014–2023 (USD MILLION) 66
TABLE 24 DIGITAL SIGNAGE OTHER SERVICES MARKET SIZE, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 66
TABLE 25 DIGITAL SIGNAGE OTHER SERVICES MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 67
TABLE 26 DIGITAL SIGNAGE OTHER SERVICES MARKET SIZE, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 67
TABLE 27 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY APPLICATION, 2014–2023 (USD BILLION) 70
TABLE 28 DIGITAL SIGNAGE SERVICES MARKET IN COMMERCIAL APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 71
TABLE 29 DIGITAL SIGNAGE SERVICES MARKET IN RETAIL APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 73
TABLE 30 DIGITAL SIGNAGE SERVICES MARKET IN CORPORATE APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 74
TABLE 31 DIGITAL SIGNAGE SERVICES MARKET IN HEALTHCARE APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 75
TABLE 32 DIGITAL SIGNAGE SERVICES MARKET IN HOSPITALITY APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 76
TABLE 33 DIGITAL SIGNAGE SERVICES MARKET IN GOVERNMENT APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 77
TABLE 34 DIGITAL SIGNAGE SERVICES MARKET IN INFRASTRUCTURAL APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 78
TABLE 35 DIGITAL SIGNAGE SERVICES MARKET IN TRANSPORTATION APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 79
TABLE 36 DIGITAL SIGNAGE SERVICES MARKET IN ENTERTAINMENT APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 80
TABLE 37 DIGITAL SIGNAGE SERVICES MARKET IN INSTITUTIONAL APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 81
TABLE 38 DIGITAL SIGNAGE SERVICES MARKET IN BANKING APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 82
TABLE 39 DIGITAL SIGNAGE SERVICES MARKET IN EDUCATION APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 84
TABLE 40 DIGITAL SIGNAGE SERVICES MARKET IN INDUSTRIAL APPLICATION,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 85
TABLE 41 DIGITAL SIGNAGE SERVICES MARKET IN OTHER APPLICATIONS,
BY TYPE OF SERVICES, 2014–2023 (USD MILLION) 86
TABLE 42 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY REGION,
2014–2023 (USD BILLION) 89
TABLE 43 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY REGION,
2014–2023 (USD BILLION) 90
TABLE 44 DIGITAL SIGNAGE SERVICES MARKET SIZE, BY REGION,
2014–2023 (USD BILLION) 91
TABLE 45 NORTH AMERICA DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE,
BY OFFERING, 2014–2023 (USD BILLION) 94
TABLE 46 NORTH AMERICA DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY COUNTRY, 2014–2023 (USD MILLION) 95
TABLE 47 NORTH AMERICA DIGITAL SIGNAGE SERVICES MARKET SIZE, BY COUNTRY,
2014–2023 (USD MILLION) 96
TABLE 48 US DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING, 2014–2023 (USD BILLION) 97
TABLE 49 EUROPE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE,
BY OFFERING, 2014–2023 (USD BILLION) 99
TABLE 50 EUROPE DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY COUNTRY,
2014–2023 (USD MILLION) 100
 
TABLE 51 EUROPE DIGITAL SIGNAGE SERVICES MARKET SIZE, BY COUNTRY,
2014–2023 (USD MILLION) 101
TABLE 52 UK DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING, 2014–2023 (USD BILLION) 102
TABLE 53 GERMANY DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE,
BY OFFERING, 2014–2023 (USD BILLION) 103
TABLE 54 FRANCE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE,
BY OFFERING, 2014–2023 (USD BILLION) 103
TABLE 55 APAC DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING, 2014–2023 (USD BILLION) 106
TABLE 56 APAC DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY COUNTRY,
2014–2023 (USD MILLION) 107
TABLE 57 APAC DIGITAL SIGNAGE SERVICES MARKET SIZE, BY COUNTRY,
2014–2023 (USD MILLION) 108
TABLE 58 CHINA DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING, 2014–2023 (USD BILLION) 109
TABLE 59 JAPAN DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING, 2014–2023 (USD BILLION) 110
TABLE 60 SOUTH KOREA DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE,
BY OFFERING, 2014–2023 (USD BILLION) 111
TABLE 61 ROW DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET SIZE, BY OFFERING, 2014–2023 (USD BILLION) 113
TABLE 62 ROW SIGNAGE SOFTWARE MARKET SIZE, BY REGION, 2014–2023 (USD MILLION) 114
TABLE 63 ROW SIGNAGE SERVICES MARKET SIZE, BY REGION, 2014–2023 (USD MILLION) 115
TABLE 64 MARKET RANKING OF THE TOP 5 PLAYERS IN THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, 2016 118
TABLE 65 CONTRACT, 2014–2017 126
TABLE 66 PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURE, 2015–2017 127
TABLE 67 PRODUCT LAUNCHES, 2014–2017 128
TABLE 68 MERGERS AND ACQUISITIONS, 2015–2017 129




LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 18
FIGURE 2 PROCESS FLOW OF MARKET SIZE ESTIMATION 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 5 MARKET BREAKDOWN & DATA TRIANGULATIONS 26
FIGURE 6 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY OFFERING,
2017 VS. 2023 (USD BILLION) 29
FIGURE 7 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN 2017 AND 2023 31
FIGURE 8 SOFTWARE HELD A LARGER SIZE OF THE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET IN 2016 31
FIGURE 9 MARKET FOR CONTENT MANAGEMENT SYSTEM EXPECTED TO GROW AT
THE HIGHEST RATE BETWEEN 2017 AND 2023 32
FIGURE 10 INSTALLATION SERVICES EXPECTED TO HOLD THE LARGEST SIZE OF
THE MARKET BETWEEN 2017 AND 2023 32
FIGURE 11 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET IN APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 12 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 35
FIGURE 13 VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED DURING R&D AND PRODUCT DEVELOPMENT 39
FIGURE 14 SOFTWARE OFFERINGS: DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET 45
FIGURE 15 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY OFFERING,
2017 VS. 2023 (USD BILLION) 46
FIGURE 16 DIGITAL SIGNAGE SOFTWARE MARKET, BY TYPE, 2017 VS. 2023 (USD BILLION) 47
FIGURE 17 EDGE SERVER SOFTWARE 48
FIGURE 18 PROCESSING OF EDGE SERVER SOFTWARE 48
FIGURE 19 FUNCTIONS OF CONTENT MANAGEMENT SOFTWARE 49
FIGURE 20 PROCESSES INVOLVED IN DISTRIBUTION & SCHEDULING SOFTWARE 50
FIGURE 21 DIGITAL SIGNAGE SOFTWARE MARKET, BY APPLICATION,
2017 VS. 2023 (USD MILLION) 51
FIGURE 22 DIGITAL SIGNAGE SOFTWARE MARKET, BY COMMERCIAL APPLICATION,
2017 VS. 2023 (USD MILLION) 52
FIGURE 23 DIGITAL SIGNAGE SOFTWARE MARKET, BY INFRASTRUCTURAL APPLICATION,
2017 VS. 2023 (USD MILLION) 53
FIGURE 24 DIGITAL SIGNAGE SOFTWARE MARKET, BY INSTITUTIONAL APPLICATION,
2017 VS. 2023 (USD MILLION) 54
FIGURE 25 DIGITAL SIGNAGE SERVICES MARKET, BY TYPE 56
FIGURE 26 DIGITAL SIGNAGE SERVICES MARKET, BY TYPE, 2017 VS. 2023 (USD BILLION) 57
FIGURE 27 DIGITAL SIGNAGE SERVICES MARKET, BY APPLICATION,
2017 VS. 2023 (USD MILLION) 58
FIGURE 28 DIGITAL SIGNAGE SERVICES MARKET, BY COMMERCIAL APPLICATION,
2017 VS. 2023 (USD MILLION) 59
FIGURE 29 DIGITAL SIGNAGE SERVICES MARKET, BY INFRASTRUCTURAL APPLICATION,
2017 VS. 2023 (USD MILLION) 60
FIGURE 30 DIGITAL SIGNAGE SERVICES MARKET, BY INSTITUTIONAL APPLICATION,
2017 VS. 2023 (USD MILLION) 61
FIGURE 31 DIGITAL SIGNAGE MARKET, BY APPLICATION 69
FIGURE 32 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY APPLICATION,
2017 VS. 2023 (USD BILLION) 70
FIGURE 33 USE OF DIGITAL SIGNAGE SYSTEMS IN THE RETAIL SECTOR 72
FIGURE 34 BENEFITS OF DIGITAL SIGNAGE IN THE GOVERNMENT SECTOR 77
FIGURE 35 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY GEOGRAPHY 88
FIGURE 36 DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY REGION,
2017 VS. 2023 (USD BILLION) 89
FIGURE 37 DIGITAL SIGNAGE SOFTWARE MARKET, BY REGION, 2017 VS. 2023 (USD BILLION) 90
FIGURE 38 DIGITAL SIGNAGE SERVICES MARKET, BY REGION, 2017 VS. 2023 (USD BILLION) 91
FIGURE 39 U.S. HELD A MAJOR SHARE OF THE NORTH AMERICAN DIGITAL SIGNAGE SOFTWARE MARKET IN 2016 93
FIGURE 40 NORTH AMERICA DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET,
BY OFFERING, 2017 VS. 2023 (USD BILLION) 94
FIGURE 41 NORTH AMERICA DIGITAL SIGNAGE SOFTWARE MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 95
FIGURE 42 NORTH AMERICA DIGITAL SIGNAGE SERVICES MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 96
FIGURE 43 EUROPE DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY OFFERING, 2017 VS. 2023 (USD BILLION) 99
FIGURE 44 EUROPE DIGITAL SIGNAGE SOFTWARE MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 100
FIGURE 45 EUROPE DIGITAL SIGNAGE SERVICES MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 101
FIGURE 46 SNAPSHOT OF THE DIGITAL SIGNAGE SOFTWARE MARKET IN APAC 105
FIGURE 47 APAC DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY OFFERING,
2017 VS. 2023 (USD BILLION) 106
FIGURE 48 APAC DIGITAL SIGNAGE SOFTWARE MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 107
FIGURE 49 APAC DIGITAL SIGNAGE SERVICES MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 108
FIGURE 50 ROW DIGITAL SIGNAGE SOFTWARE AND SERVICES MARKET, BY OFFERING,
2017 VS. 2023 (USD BILLION) 113
FIGURE 51 ROW DIGITAL SIGNAGE SOFTWARE MARKET, BY REGION,
2017 VS. 2023 (USD MILLION) 114
FIGURE 52 ROW DIGITAL SIGNAGE SERVICES MARKET, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 115
FIGURE 53 COMPANIES ADOPTED PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2014 AND 2017 117
FIGURE 54 CONTRACTS & PATENT, PARTNERSHIP, JOINT VENTURE, & COLLABORATION,
AND NEW PRODUCT LAUNCHES WERE THE MAJOR STRATEGIES ADOPTED
BY INDUSTRY PLAYERS 120
FIGURE 55 DIVE CHART 121
FIGURE 56 BATTLE FOR MARKET SHARE: CONTRACTS AND PATENT, PARTNERSHIP, JOINT VENTURE, & COLLABORATION, AND NEW PRODUCT LAUNCHES ARE THE KEY STRATEGIES ADOPTED BY COMPANIES BETWEEN 2014 AND 2017 125
FIGURE 57 PANASONIC CORPORATION: COMPANY SNAPSHOT 158
FIGURE 58 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT 166


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