TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 17
1.3.1 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 19
1.5 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.3 MICROQUADRANT RESEARCH METHODOLOGY 26
2.3.1 VENDOR INCLUSION CRITERIA 26
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 27
2.5 LIMITATIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CLICKSTREAM ANALYTICS MARKET 34
4.2 CLICKSTREAM ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 35
4.3 CLICKSTREAM ANALYTICS MARKET: VERTICALS AND REGIONS 36
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2017 37
5 MARKET OVERVIEW AND INDUSTRY TRENDS 38
5.1 MARKET OVERVIEW 38
5.1.1 INTRODUCTION 38
5.1.2 MARKET DYNAMICS 38
5.1.2.1 Drivers 40
5.1.2.1.1 Rise in eCommerce leading to unprecedented growth in consumer data 40
5.1.2.1.2 Rapid adoption of mobile technology providing multiple digital touchpoints 41
5.1.2.2 Restraints 42
5.1.2.2.1 Data privacy laws and regulations 42
5.1.2.2.2 Presence of open source clickstream analytics vendors 42
5.1.2.3 Opportunities 43
5.1.2.3.1 Multichannel marketing 43
5.1.2.3.2 Emerging trend of predictive marketing 43
5.1.2.4 Challenges 43
5.1.2.4.1 Data collection and identifying business requirements 43
5.1.2.4.2 Real-time clickstream data analysis 44
5.2 INDUSTRY TRENDS 44
5.2.1 INTRODUCTION 44
5.2.2 CLICKSTREAM ANALYTICS USE CASES 44
5.2.2.1 Introduction 44
5.2.2.2 USE CASE #1 44
5.2.2.3 USE CASE #2 45
5.2.2.4 USE CASE #3 45
5.2.2.5 USE CASE #4 46
5.2.3 CLICKSTREAM ANALYTICS, BY ARCHITECTURE 46
6 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY TYPE 48
6.1 INTRODUCTION 49
6.2 SOFTWARE 50
6.3 SERVICES 50
6.3.1 PROFESSIONAL SERVICES 52
6.3.1.1 Deployment and integration 53
6.3.1.2 Support and maintenance 54
6.3.1.3 Consulting services 55
6.3.2 MANAGED SERVICES 55
7 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY BUSINESS APPLICATION 57
7.1 INTRODUCTION 58
7.2 CLICK PATH OPTIMIZATION 59
7.3 CUSTOMER ANALYSIS 60
7.4 WEBSITE/APPLICATION OPTIMIZATION 61
7.5 BASKET ANALYSIS AND PERSONALIZATION 61
7.6 TRAFFIC ANALYSIS 62
7.7 OTHERS 63
8 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 64
8.1 INTRODUCTION 65
8.2 ON-PREMISES 66
8.3 ON-DEMAND 66
9 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 68
9.1 INTRODUCTION 69
9.2 LARGE ENTERPRISES 70
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 71
10 CLICKSTREAM ANALYTICS MARKET ANALYSIS, BY VERTICAL 72
10.1 INTRODUCTION 73
10.2 RETAIL AND ECOMMERCE 74
10.3 MEDIA AND ENTERTAINMENT 75
10.4 TELECOM AND IT 76
10.5 TRAVEL AND HOSPITALITY 76
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE 77
10.7 TRANSPORTATION AND LOGISTICS 78
10.8 GOVERNMENT 79
10.9 ENERGY AND UTILITIES 79
10.10 OTHERS 80
11 GEOGRAPHIC ANALYSIS 82
11.1 INTRODUCTION 83
11.2 NORTH AMERICA 84
11.3 EUROPE 88
11.4 ASIA PACIFIC 91
11.5 LATIN AMERICA 95
11.6 MIDDLE EAST AND AFRICA 98
12 COMPETITIVE LANDSCAPE 102
12.1 MICROQUADRANT OVERVIEW 102
12.1.1 INNOVATORS 102
12.1.2 VANGUARDS 102
12.1.3 EMERGING 102
12.1.4 DYNAMICS 102
12.2 MICROQUADRANT 103
12.3 CLICKSTREAM ANALYTICS MARKET: PRODUCT OFFERING 104
12.4 CLICKSTREAM ANALYTICS MARKET: BUSINESS STRATEGY 105
13 COMPANY PROFILES 106
(Business Overview, Products & Services, Key Insights, Recent Developments,)*
13.1 ADOBE SYSTEMS INCORPORATED 106
13.2 AT INTERNET 111
13.3 GOOGLE, INC. 114
13.4 INTERNATIONAL BUSINESS MACHINES CORPORATION 118
13.5 MICROSOFT CORPORATION 122
13.6 ORACLE CORPORATION 126
13.7 SAP SE 130
13.8 CONNEXITY, INC. 134
13.9 HEWLETT PACKARD ENTERPRISE 137
13.10 JUMPSHOT, INC. 140
13.11 SPLUNK, INC. 142
13.12 TALEND S.A. 145
13.13 VERTO ANALYTICS, INC. 148
13.14 WEBTRENDS 151
13.15 VLOCITY, INC. 153
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, might not be captured in case of unlisted companies.
14 APPENDIX 156
14.1 INSIGHTS OF INDUSTRY EXPERTS 156
14.2 DISCUSSION GUIDE 157
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 161
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 163
14.5 AVAILABLE CUSTOMIZATION 164
14.6 RELATED REPORTS 164
14.7 AUTHOR DETAILS 165
TABLE 1 CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 49
TABLE 2 SOFTWARE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 50
TABLE 3 CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 51
TABLE 4 SERVICES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 51
TABLE 5 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 53
TABLE 6 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 53
TABLE 7 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 54
TABLE 8 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 54
TABLE 9 CONSULTING SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 55
TABLE 10 MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 56
TABLE 11 CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION,
2015–2022 (USD MILLION) 58
TABLE 12 CLICK PATH OPTIMIZATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 13 CUSTOMER ANALYSIS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 14 WEBSITE/APPLICATION OPTIMIZATION MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 61
TABLE 15 BASKET ANALYSIS AND PERSONALIZATION MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 62
TABLE 16 TRAFFIC ANALYSIS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 63
TABLE 17 OTHER BUSINESS APPLICATIONS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 63
TABLE 18 CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2015–2022 (USD MILLION) 65
TABLE 19 ON-PREMISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 66
TABLE 20 ON-DEMAND: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 67
TABLE 21 CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD MILLION) 69
TABLE 22 LARGE ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 70
TABLE 23 SMALL AND MEDIUM-SIZED ENTERPRISES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 71
TABLE 24 CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 73
TABLE 25 RETAIL AND ECOMMERCE: CLICKSTREAM ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 75
TABLE 26 MEDIA AND ENTERTAINMENT: CLICKSTREAM ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 75
TABLE 27 TELECOM AND IT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 76
TABLE 28 TRAVEL AND HOSPITALITY: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 77
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 78
TABLE 30 TRANSPORTATION AND LOGISTICS: CLICKSTREAM ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 78
TABLE 31 GOVERNMENT: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 79
TABLE 32 ENERGY AND UTILITIES: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 80
TABLE 33 OTHERS: CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 81
TABLE 34 CLICKSTREAM ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 84
TABLE 35 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 86
TABLE 36 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 86
TABLE 37 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 87
TABLE 38 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 87
TABLE 39 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION) 87
TABLE 40 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 88
TABLE 41 NORTH AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 88
TABLE 42 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 89
TABLE 43 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 89
TABLE 44 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 90
TABLE 45 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 90
TABLE 46 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION) 90
TABLE 47 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 91
TABLE 48 EUROPE: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 91
TABLE 49 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 93
TABLE 50 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 93
TABLE 51 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 94
TABLE 52 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 94
TABLE 53 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION) 94
TABLE 54 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 95
TABLE 55 ASIA PACIFIC: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 95
TABLE 56 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2022 (USD MILLION) 96
TABLE 57 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 96
TABLE 58 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 96
TABLE 59 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 97
TABLE 60 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION) 97
TABLE 61 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 98
TABLE 62 LATIN AMERICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 98
TABLE 63 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION) 99
TABLE 64 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 99
TABLE 65 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 99
TABLE 66 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 100
TABLE 67 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2015–2022 (USD MILLION) 100
TABLE 68 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 101
TABLE 69 MIDDLE EAST AND AFRICA: CLICKSTREAM ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 101
LIST OF FIGURES
FIGURE 1 CLICKSTREAM ANALYTICS MARKET: MARKET SEGMENTATION 17
FIGURE 2 REGIONAL SCOPE 18
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: RESEARCH DESIGN 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 EVALUATION CRITERIA 26
FIGURE 9 CLICKSTREAM ANALYTICS MARKET: ASSUMPTIONS 27
FIGURE 10 CLICKSTREAM ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET DURING 2017–2022 29
FIGURE 11 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPE
(2017 VS. 2022) 29
FIGURE 12 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICE
(2017–2022) 30
FIGURE 13 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE (2017–2022) 30
FIGURE 14 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS APPLICATION (2017–2022) 31
FIGURE 15 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODEL (2017–2022) 32
FIGURE 16 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF ORGANIZATION SIZE (2017–2022) 32
FIGURE 17 CLICKSTREAM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF VERTICAL
(2017 VS. 2022) 33
FIGURE 18 INCREASING VOLUME AND VARIETY OF BUSINESS DATA IS THE MAJOR FACTOR CONTRIBUTING TO THE GROWTH OF THE CLICKSTREAM ANALYTICS MARKET 34
FIGURE 19 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2017 35
FIGURE 20 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2017 36
FIGURE 21 NORTH AMERICA AND EUROPE TO ENTER MATURITY PHASE DURING 2017–2022 37
FIGURE 22 CLICKSTREAM ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 39
FIGURE 23 CLICKSTREAM ANALYTICS ARCHITECTURE 47
FIGURE 24 SERVICES SEGMENT IS EXPECTED TO HAVE A LARGER CAGR DURING THE FORECAST PERIOD 49
FIGURE 25 MANAGED SERVICES SEGMENT IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD 51
FIGURE 26 CONSULTING SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 27 BASKET ANALYSIS AND PERSONALIZATION APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 59
FIGURE 28 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 29 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE HIGHER CAGR DURING THE FORECAST PERIOD 69
FIGURE 30 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SHARE AND THE HIGHEST CAGR DURING THE FORECAST PERIOD 74
FIGURE 31 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 83
FIGURE 32 ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR IN THE CLICKSTREAM ANALYTICS MARKET DURING THE FORECAST PERIOD 84
FIGURE 33 NORTH AMERICA MARKET SNAPSHOT 85
FIGURE 34 ASIA PACIFIC MARKET SNAPSHOT 92
FIGURE 35 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT 106
FIGURE 36 ADOBE SYSTEMS INCORPORATED: PRODUCT OFFERING SCORECARD 107
FIGURE 37 ADOBE SYSTEMS INCORPORATED: BUSINESS STRATEGY SCORECARD 107
FIGURE 38 AT INTERNET: PRODUCT OFFERING SCORECARD 111
FIGURE 39 AT INTERNET: BUSINESS STRATEGY SCORECARD 111
FIGURE 40 GOOGLE, INC.: COMPANY SNAPSHOT 114
FIGURE 41 GOOGLE INC.: PRODUCT OFFERING SCORECARD 115
FIGURE 42 GOOGLE INC.: BUSINESS STRATEGY SCORECARD 115
FIGURE 43 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 118
FIGURE 44 INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT OFFERING SCORECARD 119
FIGURE 45 INTERNATIONAL BUSINESS MACHINES CORPORATION: BUSINESS STRATEGY SCORECARD 119
FIGURE 46 MICROSOFT CORPORATION: COMPANY SNAPSHOT 122
FIGURE 47 MICROSOFT CORPORATION: PRODUCT OFFERING SCORECARD 123
FIGURE 48 MICROSOFT CORPORATION: BUSINESS STRATEGY SCORECARD 123
FIGURE 49 ORACLE CORPORATION: COMPANY SNAPSHOT 126
FIGURE 50 ORACLE CORPORATION: PRODUCT OFFERING SCORECARD 127
FIGURE 51 ORACLE CORPORATION: BUSINESS STRATEGY SCORECARD 127
FIGURE 52 SAP SE: COMPANY SNAPSHOT 130
FIGURE 53 SAP SE: PRODUCT OFFERING SCORECARD 131
FIGURE 54 SAP SE: BUSINESS STRATEGY SCORECARD 131
FIGURE 55 CONNEXITY, INC.: PRODUCT OFFERING SCORECARD 134
FIGURE 56 CONNEXITY, INC.: BUSINESS STRATEGY SCORECARD 134
FIGURE 57 HEWLETT PACKARD ENTERPRISE: COMPANY SNAPSHOT 137
FIGURE 58 HEWLETT PACKARD ENTERPRISE: PRODUCT OFFERING SCORECARD 138
FIGURE 59 HEWLETT PACKARD ENTERPRISE: BUSINESS STRATEGY SCORECARD 138
FIGURE 60 JUMPSHOT INC.: PRODUCT OFFERING SCORECARD 140
FIGURE 61 JUMPSHOT INC.: BUSINESS STRATEGY SCORECARD 140
FIGURE 62 SPLUNK, INC.: COMPANY SNAPSHOT 142
FIGURE 63 SPLUNK, INC.: PRODUCT OFFERING SCORECARD 143
FIGURE 64 SPLUNK, INC.: BUSINESS STRATEGY SCORECARD 143
FIGURE 65 TALEND S.A.: COMPANY SNAPSHOT 145
FIGURE 66 TALEND S.A.: PRODUCT OFFERING SCORECARD 146
FIGURE 67 TALEND S.A.: BUSINESS STRATEGY SCORECARD 146
FIGURE 68 VERTO ANALYTICS, INC.: PRODUCT OFFERING SCORECARD 148
FIGURE 69 VERTO ANALYTICS, INC.: BUSINESS STRATEGY SCORECARD 148
FIGURE 70 WEBTRENDS: PRODUCT OFFERING SCORECARD 151
FIGURE 71 WEBTRENDS: BUSINESS STRATEGY SCORECARD 151
FIGURE 72 VLOCITY, INC.: PRODUCT OFFERING SCORECARD 153
FIGURE 73 VLOCITY, INC.: BUSINESS STRATEGY SCORECARD 153
【レポートのキーワード】
クリックストリーム分析、クリック経路、ウェブサイト最適化、顧客分析、かご分析、パーソナライゼーション、トラフィック解析
