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Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

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◆タイトル：Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020
◆商品コード：MAM-TC-3812
◆調査・発行会社：MarketsandMarkets
◆発行日：2015年10月13日
◆ページ数：115
◆レポート形式：PDF / 英語
◆納品方法：Eメール
◆調査対象地域：グローバル
◆産業分野：IT
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 【レポートの概要】

当調査レポートでは、モバイル解析ソリューションの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、バリューチェーン分析、種類別分析、導入形態別分析、産業別分析、地域別分析、市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.

The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.
The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutions to give detailed knowledge about ranking, review, and rating of the mobile application.

The major issue restraining the growth of the mobile analytics market is the privacy concern. Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.

The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one’s position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.
The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

【レポートの目次】

1 Introduction (Page No. – 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 16)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 25)

4 Premium Insights (Page No. – 29)
4.1 Attractive Market Opportunities
4.2 Mobile Analytics Market: Top Three End Users
4.3 Key Applications and Regions in the Market
4.4 Life Cycle Analysis, By Region

5 Market Overview (Page No. – 32)
5.1 Introduction
5.2 Evolution of the Mobile Analytics Market
5.3 Market Segmentation
5.3.1 By Type
5.3.2 By Deployment Type
5.3.3 By Vertical
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Smartphone Penetration and Increased Number of Mobile Apps
5.4.1.2 Increasing Usage of Apps for Mobile Advertising
5.4.2 Restraints
5.4.2.1 Increasing Privacy Concerns
5.4.3 Opportunities
5.4.3.1 Cloud-Based Mobile Analytics
5.4.3.2 Convergence of Mobile, Web, and Social Analytics
5.4.4 Challenges
5.4.4.1 Scattered Data Silos and Complex Technology
5.4.4.2 Low Level of Awareness
5.5 Regulatory Implications

6 Industry Trends (Page No. – 38)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking

7 Mobile Analytics Market, By Type (Page No. – 41)
7.1 Introduction
7.2 Mobile Advertising and Marketing Analytics
7.2.1 Campaign Analytics
7.2.2 Ad Attribution Analysis
7.2.3 Conversion Funnel Analysis
7.3 In-App Behavioral Analytics
7.3.1 Touch Heatmaps
7.3.2 Event Tracking
7.3.3 User Profiling and Demographics
7.4 Application Performance Analytics
7.4.1 Cross Platform Analysis
7.4.2 Mobile A/B Testing
7.5 Others

8 Mobile Analytics Market, By Deployment (Page No. – 48)
8.1 Introduction
8.2 On-Premise
8.3 Cloud

9 Mobile Analytics Market Analysis, By Vertical (Page No. – 52)
9.1 Introduction
9.2 Retail and E-Commerce
9.3 Banking, Financial Services and Insurance (BFSI)
9.4 Telecommunications and It
9.5 Gaming
9.6 Government
9.7 Media and Entertainment
9.8 Healthcare and Life Sciences
9.9 Travel and Hospitality
9.10 Manufacturing
9.11 Transportation and Logistics
9.12 Others

10 Geographic Analysis (Page No. – 70)
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape (Page No. – 82)
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
11.2.3 Mergers & Acquisitions
11.2.4 Expansions

12 Company Profile (Page No. – 87)
12.1 Adobe Systems Incorporated
12.2 Google Inc
12.3 International Business Machines Corporation
12.4 Localytics
12.5 Microsoft Corporation
12.6 Webtrends
12.7 Amazon Web Services, Inc.
12.8 Mixpanel, Inc.
12.9 Flurry, Inc.
12.10 Comscore, Inc.

13 Appendix (Page No. – 107)
13.1 Insights From Industry Experts
13.2 Discussion Guide
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports

List of Tables (67 Tables)

Table 1 Assumptions
Table 2 Mobile Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 3 Mobile Advertising and Marketing Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Mobile Advertising and Marketing Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 5 In-App Behavioral Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 6 In-App Behavioral Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 7 Application Performance Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Application Performance Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 9 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Others: Market Size, By Deployment, 2013–2020 (USD Million)
Table 11 Global Mobile Analytics Market Size, By Deployment, 2013–2020 (USD Million)
Table 12 On-Premise: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Mobile Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 15 Retail and E-Commerce: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Retail and E-Commerce: Market Size, By Type, 2013–2020 (USD Million)
Table 17 Retail and E-Commerce: Market Size, By Deployment, 2013–2020 (USD Million)
Table 18 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 19 BFSI: Market Size, By Type, 2013–2020 (USD Million)
Table 20 BFSI: Market Size, By Deployment, 2013–2020 (USD Million)
Table 21 Telecommunications and It: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Telecommunications and It: Market Size, By Type, 2013–2020 (USD Million)
Table 23 Telecommunications and It: Market Size, By Deployment, 2013–2020 (USD Million)
Table 24 Gaming: Market Size, By Region, 2013–2020 (USD Million)
Table 25 Gaming: Market Size, By Type, 2013–2020 (USD Million)
Table 26 Gaming: Market Size, By Deployment, 2013–2020 (USD Million)
Table 27 Government: Market Size, By Region, 2013–2020 (USD Million)
Table 28 Government: Market Size, By Type, 2013–2020 (USD Million)
Table 29 Government: Market Size, By Deployment, 2013–2020 (USD Million)
Table 30 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 31 Media and Entertainment: Market Size, By Type, 2013–2020 (USD Million)
Table 32 Media and Entertainment: Market Size,By Deployment, 2013–2020 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Region, 2013–2020 (USD Million)
Table 34 Healthcare and Life Sciences: Market Size, By Type, 2013–2020 (USD Million)
Table 35 Healthcare and Life Sciences: Market Size, By Deployment, 2013–2020 (USD Million)
Table 36 Travel and Hospitality: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Type, 2013–2020 (USD Million)
Table 38 Travel and Hospitality: Market Size, By Deployment, 2013–2020 (USD Million)
Table 39 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Manufacturing: Market Size, By Type, 2013–2020 (USD Million)
Table 41 Manufacturing: Market Size, By Deployment, 2013–2020 (USD Million)
Table 42 Transportation and Logistics: Market Size, By Region, 2013–2020 (USD Million)
Table 43 Transportation and Logistics: Market Size, By Type, 2013–2020 (USD Million)
Table 44 Transportation and Logistics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 45 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 46 Others: Market Size, By Type, 2013–2020 (USD Million)
Table 47 Others: Market Size, By Deployment, 2013–2020 (USD Million)
Table 48 Mobile Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 49 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 50 North America: Market Size, By Type, 2013–2020 (USD Million)
Table 51 North America: Market Size, By Deployment, 2013–2020 (USD Million)
Table 52 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 53 Europe: Market Size, By Type, 2013–2020 (USD Million)
Table 54 Europe: Market Size, By Deployment, 2013–2020 (USD Million)
Table 55 APAC: Market Size, By Vertical, 2013–2020 (USD Million)
Table 56 APAC: Market Size, By Type, 2013–2020 (USD Million)
Table 57 APAC: Market Size, By Deployment, 2013–2020 (USD Million)
Table 58 MEA: Market Size, By Vertical, 2013–2020 (USD Million)
Table 59 MEA: Market Size, By Type, 2013–2020 (USD Million)
Table 60 MEA: Market Size, By Deployment, 2013–2020 (USD Million)
Table 61 Latin America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 62 Latin America: Market Size, By Type, 2013–2020 (USD Million)
Table 63 Latin America: Mobile Analytics Market Size, By Deployment, 2013–2020 (USD Million)
Table 64 New Product Launches, 2012–2015
Table 65 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012-2015
Table 66 Mergers & Acquisitions, 2012-2015
Table 67 Expansions and Others, 2013-2015

List of Figures (42 Figures)

Figure 1 Mobile Analytics Market
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Global Mobile Analytics Market Size, By Verticals ( 2015 vs 2020): Retail and Ecommerce Segment to Lead the Market
Figure 8 Cloud-Based Mobile Analytics Solution to Gain Highest Traction During the Forecast Period (2015-2020)
Figure 9 Based on Type, Mobile Advertising and Marketing Analytics is Expected to Lead the Market During the Forecast Period (2015–2020)
Figure 10 Asia-Pacific is Expected to Gain the Highest Traction for Mobile Analytics Solutions During the Forecast Period
Figure 11 Lucrative Growth Prospects in the Market
Figure 12 Manufacturing Vertical is Expected to Grow at the Highest CAGR in the Mobile Analytics Market
Figure 13 Mobile Analytics Market: Market Growth Rate of the Top Three Types and Regions (2015–2020)
Figure 14 Asia-Pacific is Expected to Grow Exponentially During the Forecast Period
Figure 15 Market Evolution of Market
Figure 16 Market Segmentation: By Type
Figure 17 Market Segmentation: By Deployment Type
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Mobile Analytics: Market Dynamics
Figure 21 Mobile Analytics: Value Chain Analysis
Figure 22 Mobile Analytics: Strategic Benchmarking
Figure 23 In-App Behavioural Analytics Market is Expected to Witness the Highest CAGR During the Forecast Period
Figure 24 Cloud Deployment Will Grow at the Highest CAGR During the Forecast Period
Figure 25 Retail and E-Commerce, Gaming, and Media and Entertainment Will Continue to Dominate the Market During the Forecast Period
Figure 26 North America Will Continue to Lead the Market During the Forecast Period
Figure 27 Mobile Analytics Market in Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 North America: Regional Market Snapshot
Figure 29 Asia-Pacific: Regional Market Snapshot
Figure 30 Companies Adopted New Product Launches as the Key Growth Strategy Between 2012 and 2014
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: the Key Strategy Adopted Was New Product Launches
Figure 33 Adobe Systems Incorporated: Company Snapshot
Figure 34 Adobe Systems Incorporated: SWOT Analysis
Figure 35 Google Inc: Company Snapshot
Figure 36 Google Inc.: SWOT Analysis
Figure 37 International Business Machines Corporation: Company Snapshot
Figure 38 International Business Machines Corporation: SWOT Analysis
Figure 39 Localytics: SWOT Analysis
Figure 40 Microsoft Corporation: Company Snapshot
Figure 41 Microsoft Corporation: SWOT Analysis
Figure 42 Comscore, Inc.: Company Snapshot

【レポートのキーワード】

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