1 Introduction (Page No. – 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Limitations
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. – 16)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions
3 Executive Summary (Page No. – 24)
4 Premium Insights (Page No. – 28)
4.1 Attractive Market Opportunities in the Mobile Anti-Malware Market
4.2 Market, By Operating System
4.3 Market, By Vertical and Region
4.4 Market Potential
4.5 Life Cycle Analysis, By Region 2015
5 Market Overview (Page No. – 31)
5.1 Introduction
5.2 Evolution of Mobile Anti-Malware Market
5.3 Market Segmentation
5.3.1 By Operating System
5.3.2 By Organization Size
5.3.3 By Vertical
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increasing Adoption of Byod Policies Among Organizations
5.4.1.2 Increasing Malware Attacks on Smartphones
5.4.2 Restraints
5.4.2.1 Lack of Awareness and Training
5.4.2.2 High Level of Encryption in New Mobile Applications
5.4.3 Opportunities
5.4.3.1 Increasing Smartphones Market
5.4.4 Challenges
5.4.4.1 Evolving Mobile Malware Threats
6 Industry Trends (Page No. – 39)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking
7 Mobile Anti-Malware Market Analysis, By Operating System (Page No. – 42)
7.1 Introduction
7.2 Android OS
7.3 Apple OS
7.4 Windows OS
7.5 Blackberry OS
7.6 Others
8 Mobile Anti-Malware Market Analysis, By Organization Size (Page No. – 48)
8.1 Introduction
8.2 SMB
8.3 Large Enterprise
9 Mobile Anti-Malware Market Analysis, By Vertical (Page No. – 52)
9.1 Introduction
9.2 Banking, Financial Services and Insurance (BFSI)
9.3 Healthcare
9.4 Retail
9.5 Media and Entertainment
9.6 Public/Government
9.7 Telecom and IT
9.8 Utilities
9.9 Others
10 Geographic Analysis (Page No. – 62)
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East and Africa
10.6 Latin America
11 Competitive Landscape (Page No. – 77)
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches
11.2.2 New Alliances, Contracts, Partnerships, and Agreements
11.2.3 Mergers and Acquisitions
11.2.4 Expansions
11.2.5 Supplier Overview
12 Company Profiles (Page No. – 82)
(Overview, Financial*, Products & Services, Strategy, and Developments)
12.1 Symantec Corporation
12.2 Sophos
12.3 Mcafee
12.4 Avast Software S.R.O.
12.5 AVG Technologies
12.6 Malwarebytes Corporation
12.7 Bitdefender
12.8 ESET, Spol. S.R.O.
12.9 Lookout, Inc.
12.10 Kaspersky Lab
*Details Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. – 100)
13.1 Other Developments
13.2 Discussion Guide
13.3 Insights of Industry Experts
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Related Reports
Table 1 Mobile Anti-Malware Market Size and Growth, 2013–2020 (USD Million, Y-O-Y %)
Table 2 Market: Analysis of Drivers
Table 3 Market: Analysis of Restraints
Table 4 Market: Analysis of Opportunities
Table 5 Market: Analysis of Challenges
Table 6 Market Size, By Operating System, 2013–2020 (USD Million)
Table 7 Android OS: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Apple OS: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Windows OS: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Blackberry OS: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Market Size, By Organization Size, 2013–2020 (USD Million)
Table 13 SMB: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Large Enterprise: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Market Size, By Vertical, 2013–2020 (USD Million)
Table 16 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 17 Healthcare: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Media and Entertainmant: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Public/Government: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Telecom and IT: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Utilities: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 24 Mobile Anti-Malware Market Size, By Region, 2013–2020 (USD Million)
Table 25 North America: Market Size, By Operating System, 2013–2020 (USD Million)
Table 26 North America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 27 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 28 Europe: Market Size, By Operating System, 2013–2020 (USD Million)
Table 29 Europe: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 30 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 31 Asia-Pacific: Market Size, By Operating System, 2013–2020 (USD Million)
Table 32 Asia-Pacific: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 33 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
Table 34 Middle East and Africa: Market Size, By Operating System, 2013–2020 (USD Million)
Table 35 Middle East and Africa: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 36 Middle East and Africa: Market Size, By Vertical, 2013–2020 (USD Million)
Table 37 Latin America: Market Size, By Operating System, 2013–2020 (USD Million)
Table 38 Latin America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 39 Latin America: Mobile Anti-Malware Market Size, By Vertical, 2013–2020 (USD Million)
Table 40 New Product Launches, 2015
Table 41 New Alliances, Contracts, Partnerships, and Agreements, 2015
Table 42 Mergers and Acquisitions, 2014–2015
Table 43 Expansions, 2015
Table 44 New Product Launches, 2012–2015
Table 45 New Alliances, Contracts, Partnerships, and Agreements, 2012–2015
Table 46 Mergers and Acquisitions, 2012–2015
Table 47 Expansions, 2012–2015
List of Figures (39 Figures)
Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Android OS Segment Estimated to Have the Largest Share of the Market During the Forecast Period
Figure 7 Large Enterprises Segment is Expected to Lead the Market During the Forecast Period
Figure 8 BFSI is Estimated to Be the Market Leader for the Market Throughout the Forecast Period
Figure 9 North America is Expected to Lead the Market in 2015
Figure 10 Proliferation of Digital Technologies Provides Opportunities for Mobile Anti-Malware Solution Vendors
Figure 11 Android OS Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 12 BFSI Vertical and Asia-Pacific Estimated to Grow at the Highest CAGR From 2015 to 2020
Figure 13 Asia-Pacific to Grow at the Highest CAGR From 2015 to 2020
Figure 14 Asia-Pacific to Witness the Highest Growth From 2015 to 2020
Figure 15 Mobile Anti-Malware Market Evolution
Figure 16 Market Segmentation: By Operating System
Figure 17 Market Segmentation: By Organization Size
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 21 Market: Value Chain
Figure 22 New Product Launches is the Most Popular Strategy Adopted By Major Players Operating in The Market
Figure 23 Android OS is Expected to Dominate the Operating System Market During the Forecast Period
Figure 24 SMB is Expected to Grow at the Highest CAGR From 2015 to 2020
Figure 25 Mobile Anti-Malware is Expected to Witness A High Rate of Adoption From the BFSI Sector in the Next 5 Years
Figure 26 North America has the Largest Market Size During the Forecast Period
Figure 27 Asia-Pacific and Middle East and Africa Attractive Destinations for Mobile Anti-Malware Market
Figure 28 Regional Snapshot: Asia-Pacific is Emerging as A New Market for Mobile Anti-Malware
Figure 29 North America Market Snapshot
Figure 30 Asia-Pacific: Android OS Market is Expected to Have the Largest Market Size
Figure 31 Companies Adopted New Product Launches as the Key Growth Strategy Over the Last 4 Years
Figure 32 Market Evaluation Framework: New Product Launches has Fueled Growth During the Period 2013–2015
Figure 33 Mobile Anti-Malware Vendors
Figure 34 Symantec Corporation: Company Snapshot
Figure 35 Symantec Corporation: SWOT Analysis
Figure 36 Sophos: SWOT Analysis
Figure 37 Mcafee: SWOT Analysis
Figure 38 Avast: SWOT Analysis
Figure 39 AVG Technologies: SWOT Analysis
【レポートのキーワード】
マルウェア対策ソフト、モバイル端末、スマートフォンOS、セキュリティ、脅威
