TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATION 15
1.6 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data taken from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data taken from primary sources 18
2.1.2.2 Key industry insights 18
2.1.2.3 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 19
2.2.2 TOP-DOWN APPROACH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 ASSUMPTIONS 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SPA MARKET 27
4.2 SPA MARKET, BY SUBMARKET 27
4.3 TOTAL SPA MARKET 28
4.4 SPA MARKET POTENTIAL 28
4.5 LIFE CYCLE ANALYSIS, BY REGION, 2014 29

5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 EVOLUTION OF SPA MARKET 31
5.3 MARKET SEGMENTATION 32
5.3.1 BY SOLUTION 32
5.3.2 BY SERVICE 32
5.3.3 BY DEPLOYMENT TYPE 33
5.3.4 BY ORGANIZATION SIZE 33
5.3.5 BY VERTICAL 34
5.3.6 BY REGION 34
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 35
5.4.1.1 Technological developments in ICT, connectivity, and mobile devices 35
5.4.1.2 Increasing business agility to enhance decision making processes 36
5.4.1.3 Limitation with traditional process applications 36
5.4.2 RESTRAINTS 37
5.4.2.1 Operational issues 37
5.4.2.2 Misconception about SPA solutions 37
5.4.3 OPPORTUNITIES 37
5.4.3.1 Increasing business complexity 37
5.4.3.2 Enhancing customer onboarding 38
5.4.4 CHALLENGE 38
5.4.4.1 Integrate new and existing technology 38

6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 PORTER’S FIVE FORCES ANALYSIS 40
6.3.1 BARGAINING POWER OF SUPPLIERS 41
6.3.2 BARGAINING POWER OF BUYERS 41
6.3.3 THREAT FROM NEW ENTRANTS 41
6.3.4 THREAT FROM SUBSTITUTES 42
6.3.5 INTENSITY OF RIVALRY 42

7 SPA MARKET ANALYSIS, BY SOLUTION 43
7.1 INTRODUCTION 44
7.2 ENTERPRISE CONTENT MANAGEMENT (ECM) 45
7.3 BUSINESS PROCESS MANAGEMENT (BPM) 46
7.4 CUSTOMER EXPERIENCE MANAGEMENT (CEM) 47
7.5 BUSINESS INTELLIGENCE (BI) AND ANALYTICS 48
7.6 ENTERPRISE MOBILITY 49

8 SPA MARKET ANALYSIS, BY SERVICE 51
8.1 INTRODUCTION 52
8.2 SUPPORT AND MAINTENANCE SERVICES 53
8.3 PROFESSIONAL SERVICES 54
8.4 MANAGED SERVICES 55
 
9 SPA MARKET ANALYSIS, BY DEPLOYMENT TYPE 57
9.1 INTRODUCTION 58
9.2 ON-PREMISES 59
9.3 CLOUD 60

10 SPA MARKET ANALYSIS, BY ORGANIZATION SIZE 61
10.1 INTRODUCTION 62
10.2 LARGE ENTERPRISES 63
10.3 MEDIUM-SIZED BUSINESSES 64
10.4 SMALL-SIZED BUSINESSES 65

11 SPA MARKET ANALYSIS, BY VERTICAL 66
11.1 INTRODUCTION 67
11.2 BFSI 68
11.3 TELECOM AND IT 69
11.4 PUBLIC SECTOR, ENERGY, AND UTILITIES 70
11.5 MEDIA AND ENTERTAINMENT 71
11.6 MANUFACTURING 72
11.7 RETAIL 73
11.8 HEALTHCARE 74
11.9 ACADEMIA AND EDUCATION 75
11.10 TRANSPORTATION AND LOGISTICS 76
11.11 OTHER VERTICALS 77

12 GEOGRAPHIC ANALYSIS 79
12.1 INTRODUCTION 80
12.2 NORTH AMERICA (NA) 82
12.3 EUROPE 86
12.4 ASIA-PACIFIC (APAC) 89
12.5 MIDDLE EAST AND AFRICA (MEA) 93
12.6 LATIN AMERICA (LA) 97

13 COMPETITIVE LANDSCAPE 100
13.1 OVERVIEW 100
13.2 COMPETITIVE SITUATION AND TRENDS 101
13.2.1 NEW PRODUCT LAUNCHES 102
13.2.2 NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS 103
13.2.3 MERGERS AND ACQUISITIONS 105
13.2.4 EXPANSIONS 107
13.2.5 OTHER DEVELOPMENTS 108
 
14 COMPANY PROFILES 109
14.1 INTRODUCTION 109
(Overview, Financials, Products & Services, Strategy, and Developments)*
14.2 EMC CORPORATION 110
14.3 OPENTEXT CORP. 113
14.4 SAP AG 116
14.5 LEXMARK INTERNATIONAL 119
14.6 PEGASYSTEM, INC. 122
14.7 APPIAN 125
14.8 INTERNATIONAL BUSINESS MACHINES CORPORATION 127
14.9 SALESFORCE.COM 130
14.10 KANA (A VERINT COMPANY) 132
14.11 KOFAX LIMITED 134
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

15 APPENDIX 137
15.1 DISCUSSION GUIDE 137
15.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 140
15.3 AVAILABLE CUSTOMIZATIONS 141
15.4 RELATED REPORTS 142

LIST OF TABLES

TABLE 1 SPA MARKET: ASSUMPTIONS 22
TABLE 2 SPA MARKET SIZE AND GROWTH, BY SUBSEGMENT,
2013–2020 ($BILLION, Y-O-Y %) 23
TABLE 3 TECHNOLOGICAL DEVELOPMENT IN ICT IS EXPECTED TO BE THE MAJOR DRIVING FACTOR FOR THE GROWTH OF THE SPA MARKET 36
TABLE 4 OPERATIONAL ISSUES IS EXPECTED TO CONFINE THE GROWTH OF SPA MARKET 37
TABLE 5 INCREASING CUSTOMER EXPERIENCE PROVIDE SIGNIFICANT OPPORTUNITY FOR VENDORS IN THE SPA MARKET 38
TABLE 6 SPA MARKET SIZE, BY SOLUTION, 2013–2020 ($BILLION) 44
TABLE 7 ECM: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 46
TABLE 8 BPM: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 47
TABLE 9 CEM: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 48
TABLE 10 BI AND ANALYTICS: SPA MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 49
TABLE 11 ENTERPRISE MOBILITY: SPA MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 50
TABLE 12 SPA MARKET SIZE, BY SERVICE, 2013–2020 ($BILLION) 52
TABLE 13 SUPPORT AND MAINTENANCE SERVICE: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 54
TABLE 14 PROFESSIONAL SERVICE: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 55
TABLE 15 MANAGED SERVICE: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 56
TABLE 16 SPA MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($BILLION) 58
TABLE 17 ON-PREMISES: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 59
TABLE 18 CLOUD: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 60
TABLE 19 SPA MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 ($BILLION) 62
TABLE 20 LARGE ENTERPRISES: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 63
TABLE 21 MEDIUM-SIZED BUSINESSES: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 64
TABLE 22 SMALL-SIZED BUSINESSES: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 65
TABLE 23 SPA MARKET SIZE, BY VERTICAL, 2013–2020 ($BILLION) 67
TABLE 24 BFSI: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 69
TABLE 25 TELECOM AND IT: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 70
TABLE 26 PUBLIC SECTOR, ENERGY, AND UTILITIES: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 71
TABLE 27 MEDIA AND ENTERTAINMENT: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 72
TABLE 28 MANUFACTURING: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 73
TABLE 29 RETAIL: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 74
TABLE 30 HEALTHCARE: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 75
TABLE 31 ACADEMIA AND EDUCATION: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 76
TABLE 32 TRANSPORTATION AND LOGISTICS: SPA MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 77
TABLE 33 OTHERS: SPA MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 78
TABLE 34 SPA MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 82
TABLE 35 NA: SPA MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 84
TABLE 36 NA: SPA MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 85
TABLE 37 NA: SPA MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 85
TABLE 38 NA: SPA MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 ($MILLION) 86
TABLE 39 NA: SPA MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($MILLION) 86
TABLE 40 EUROPE: SPA MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 87
TABLE 41 EUROPE: SPA MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 88
TABLE 42 EUROPE: SPA MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 88
TABLE 43 EUROPE: SPA MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 ($MILLION) 89
TABLE 44 EUROPE: SPA MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($MILLION) 89
TABLE 45 APAC: SPA MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 91
TABLE 46 APAC: SPA MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 92
TABLE 47 APAC: SPA MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 92
TABLE 48 APAC: SPA MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 ($MILLION) 93
TABLE 49 APAC: SPA MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($MILLION) 93
TABLE 50 MEA: SPA MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 94
TABLE 51 MEA: SPA MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 95
TABLE 52 MEA: SPA MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 95
TABLE 53 MEA: SPA MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 ($MILLION) 96
TABLE 54 MEA: SPA MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($MILLION) 96
TABLE 55 LA: SPA MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 97
TABLE 56 LA: SPA MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 98
TABLE 57 LA: SPA MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 98
TABLE 58 LA: SPA MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 ($MILLION) 99
TABLE 59 LA: SPA MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($MILLION) 99
TABLE 60 NEW PRODUCT LAUNCHES, 2012–2015 102
TABLE 61 NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 2012–2015 104
TABLE 62 MERGERS AND ACQUISITIONS, 2012–2015 105
TABLE 63 EXPANSIONS, 2012–2014 107
TABLE 64 OTHER DEVELOPMENTS, 2012–2014 108


LIST OF FIGURES

FIGURE 1 GLOBAL SPA MARKET: RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 5 DATA TRIANGULATION 21
FIGURE 6 SOLUTION SEGMENT IS COVERING THE MAXIMUM SHARE OF SPA MARKET
(2015 VS. 2020) 24
FIGURE 7 BFSI IS EXPECTED TO LEAD THE SPA MARKET (2015 VS. 2020) 24
FIGURE 8 PROFESSIONAL SERVICES IS DOMINATING THE SPA SERVICE MARKET
(2015 VS. 2020) 25
FIGURE 9 LARGE ENTERPRISES SEGMENT IS THE MARKET LEADER FOR THE SPA MARKET, BY ORGANIZATION SIZE (2015 VS. 2020) 25
FIGURE 10 NA WILL HAVE THE LARGEST MARKET SHARE FOR THE SPA MARKET IN 2015 26
FIGURE 11 INCREASING DEMAND FOR BUSINESS AGILITY BY ENTERPRISES IS DRIVING THE SPA MARKET 27
FIGURE 12 SERVICE MARKET TO GROW AT THE HIGHEST RATE AMONG THE SEGMENTS OF THE SPA MARKET IN 2020 27
FIGURE 13 PUBLIC SECTOR, ENERGY AND UTILITIES, AND BPM HOLD THE MAXIMUM SHARE IN THE SPA MARKET (2015) 28
FIGURE 14 APAC WILL GROW WITH THE HIGHEST CAGR THAN OTHER REGIONAL MARKETS BETWEEN 2015 AND 2020 28
FIGURE 15 APAC REGION WILL BE THE MOST LUCRATIVE MARKET DURING THE PERIOD 2015–2020 29
FIGURE 16 SPA MARKET: EVOLUTION 31
FIGURE 17 SPA MARKET SEGMENTATION: BY SOLUTION 32
FIGURE 18 SPA MARKET SEGMENTATION: BY SERVICE 32
FIGURE 19 SPA MARKET SEGMENTATION: BY DEPLOYMENT TYPE 33
FIGURE 20 SPA MARKET SEGMENTATION: BY ORGANIZATION SIZE 33
FIGURE 21 SPA MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 22 SPA MARKET SEGMENTATION: BY REGION 34
FIGURE 23 THE LIMITATIONS IN EXISITING PROCESS APPLICATION IS EXPECTED TO FUEL THE GROWTH IN THE SPA MARKET 35
FIGURE 24 VALUE CHAIN: SPA MARKET 40
FIGURE 25 PORTER’S FIVE FORCES ANALYSIS 40
FIGURE 26 SOLUTION MARKET IS DOMINATED BY BPM SOLUTIONS 44
FIGURE 27 APAC WILL GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD 45
FIGURE 28 BPM TO WITNESS THE HIGHEST GROWTH IN THE APAC REGION 46
FIGURE 29 APAC REGION WILL BE THE MOST ATTRACTIVE MARKET FOR CEM 47
FIGURE 30 APAC REGION WILL BE THE MOST LUCRATIVE MARKET FOR BI AND ANALYTICS 48
FIGURE 31 APAC REGION WILL PROVIDE GROWTH OPPORTUNITIES FOR ENTERPRISE MOBILITY MARKET 49
FIGURE 32 PROFESSIONAL SERVICE WILL LEAD THESERVICE MARKET 52
FIGURE 33 APAC WILL GROW WITH THE HIGHEST CAGR THROUGHOUT THE FORECAST PERIOD 53
FIGURE 34 PROFESSIONAL SERVICE MARKET WILL GAIN MORE TRACTION IN THE NA REGION 54
FIGURE 35 APAC REGION WILL BE THE MOST LUCRATIVE MARKET FOR MANAGED SERVICES IN 2020 56
FIGURE 36 ON-PREMISES ACCOUNTS FOR THE MAXIMUM SHARE IN THE DEPLOYMENT MARKET 58
FIGURE 37 NA REGION DOMINATES THE ON-PREMISES MARKET DURING THE FORECAST PERIOD 59
FIGURE 38 APAC IS EXPECTED TO BE A LUCRATIVE REGION FOR THE CLOUD MARKET 60
FIGURE 39 SMALL SIZED BUSINESSES WILL GROW WITH THE HIGHEST CAGR IN THE SPA MARKET BY ORGANIZATION SIZE 62
FIGURE 40 NA REGION DOMINATES THE LARGE ENTERPRISES MARKET THROUGHOUT THE FORECAST PERIOD 63
FIGURE 41 APAC IS EXPECTED TO BE A LUCRATIVE REGION FOR THE MEDIUM-SIZED BUSINESSES MARKET 64
FIGURE 42 APAC REGION IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE SPA MARKET IN 2020 65
FIGURE 43 SPA WILL WITNESS HIGH RATE OF ADOPION FROM THE BFSI SECTOR 67
FIGURE 44 APAC IS EXPECTED TO SHOW HIGH GROWTH RATE FOR SPA ADOPTION IN BFSI VERTICAL 68
FIGURE 45 TELECOM AND IT VERTICAL IN APAC IS EXPECTED TO SHOW HIGH GROWTH RATE AMONG ALL OTHER REGIONS 69
FIGURE 46 APAC HAS THE HIGHEST GROWTH RATE IN THE PUBLIC SECTOR, ENERGY, AND UTILITIES VERTICAL 70
FIGURE 47 MEDIA AND ENTERTAINMENT VERTICAL WILL GAIN TRACTION IN THE APAC REGION 71
FIGURE 48 APAC HAS THE HIGHEST MARKET SHARE IN MANUFACTURING VERTICAL 72
FIGURE 49 APAC WILL SHOW HIGH GROWTH RATE FOR RETAIL VERTICAL 73
FIGURE 50 APAC HAS THE HIGHEST MARKET SHARE IN HEALTHCARE VERTICAL 74
FIGURE 51 NA HAS THE HIGHEST MARKET SIZE IN ACADEMIA AND EDUCATION VERTICAL 75
FIGURE 52 NA HAS THE HIGHEST MARKET SIZE IN TRANSPORTATION AND LOGISTICS VERTICAL 76
FIGURE 53 NA HAS THE HIGHEST MARKET SHARE IN OTHERS VERTICAL 77
FIGURE 54 NA HAS THE MAXIMUM MARKET SIZE OF THE GLOBAL SPA MARKET 80
FIGURE 55 REGIONAL SNAPSHOT: APAC IS EMERGING AS A NEW HOTSPOT 81
FIGURE 56 APAC: AN ATTRACTIVE DESTINATION FOR SPA 81
FIGURE 57 NA MARKET SNAPSHOT: PRESENCE OF MAJOR INDUSTRIES IS A FACTOR CONTRIBUTING TOWARD THE GROWTH IN THE NA REGION 83
FIGURE 58 BPM MARKET IS EXPECTED TO DOMINATE THE SPA MARKET IN NA 84
FIGURE 59 ENTERPRISE MOBILITY MARKET IS EXPECTED TO GROW WITH THE HIGHEST CAGR IN EUROPE DURING 2015–2020 87
FIGURE 60 APAC MARKET SNAPSHOT: THE DEMAND IN THE REGION IS DRIVEN BY INCREASING NEED FOR PROCESS AUTOMATION 90
FIGURE 61 APAC REPRESENTS HUGE GROWTH OPPORTUNITIES FOR ENTERPRISE MOBILITY 91
FIGURE 62 EMERGING MARKETS OF MEA PRESENTS GROWTH PROSPECTS FOR THE BPM MARKET 94
FIGURE 63 BPM MARKET IS EXPECTED TO GAIN TRACTION IN THE LA REGION 97
FIGURE 64 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGY OVER THE LAST 4 YEARS 100
FIGURE 65 AREA-CHART SHOWING HISTORICAL CAGR OF TOP 5 PLAYERS 101
FIGURE 66 MARKET EVALUATION FRAMEWORK: MERGERS AND ACQUISITIONS HAS FUELED GROWTH IN 2012–2015 101
FIGURE 67 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS IS THE KEY STRATEGY 102
FIGURE 68 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 109
FIGURE 69 EMC CORPORATION: COMPANY SNAPSHOT 110
FIGURE 70 EMC CORPORATION: SWOT ANALYSIS 112
FIGURE 71 OPENTEXT CORP: COMPANY SNAPSHOT 113
FIGURE 72 OPENTEXT CORP.: SWOT ANALYSIS 115
FIGURE 73 SAP AG: COMPANY SNAPSHOT 116
FIGURE 74 SAP AG: SWOT ANALYSIS 118
FIGURE 75 LEXMARK INTERNATIONAL: COMPANY SNAPSHOT 119
FIGURE 76 LEXMARK INTERNATIONAL: SWOT ANALYSIS 121
FIGURE 77 PEGASYSTEM, INC.: COMPANY SNAPSHOT 122
FIGURE 78 PEGASYSTEMS, INC.: SWOT ANALYSIS 124
FIGURE 79 IBM: COMPANY SNAPSHOT 127
FIGURE 80 SALESFORCE.COM: COMPANY SNAPSHOT 130
FIGURE 81 KOFAX LIMITED: COMPANY SNAPSHOT 134


【レポートのキーワード】

スマートプロセスアプリケーション（SPA）、SPAソリューション、エンタープライズコンテンツ管理、ビジネスプロセス管理、顧客経験管理、ビジネスインテリジェンス、エンタープライズ・モビリティ、SPAソフトウェア