Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019

モバイル・マーケティング・ソリューションの世界市場:SMS、MMS、プッシュ通知、モバイルEメール、QRコード、位置情報基盤マーケティング等

◆タイトル:Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019
◆商品コード:MAM-TC-2942
◆調査・発行会社:MarketsandMarkets
◆発行日:2014年11月28日
◆ページ数:145
◆レポート形式:PDF / 英語
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【レポートの概要】

当調査レポートでは、モバイル・マーケティング・ソリューションの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観、産業動向、バリューチェーン分析、市場シェア分析、市場環境分析、ソリューション別分析、産業別分析、地域別分析、市場規模、競争状況、関連企業分析などの情報をお届けいたします。

Smartphones, tablets, and other mobile devices have been gaining traction in the recent past; and with the availability of mobile internet, the utility of these devices have evolved from mere calling and messaging to advanced features such as mobile payments, Near Field Communication (NFC) and others. Businesses around the globe are shifting from traditional marketing methods to digital marketing channels such as mobile to attract, acquire, engage, and retain customers. Mobile devices offer marketers an attractive opportunity to deliver the best customer experience at a particular time by using the right combination of data, insights, and content through mobile marketing solutions. Analytics and geo-location services have augmented the capabilities of mobile marketing platforms by helping marketers to understand their customers better and helping them reach more targeted users.

Increased penetration of smartphone and tablets users, mobile internet, increased usage of mobile applications and mobile web, and better return on marketing spend are some of the factors driving the mobile marketing market. On the other hand, lack of education and awareness among Small and Medium Businesses (SMBs) and complex implementation on mobile marketing solutions are some of the restraints to the adoption of mobile marketing.

The overall mobile marketing market in this report has been defined as the spending by SMBs and large enterprises on mobile direct response marketing activities through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages.

North America, Asia-Pacific, and Europe have the highest adoption of mobile marketing, and regions such as Latin America along with Middle East and Africa offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt mobile marketing.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.

This report will help the mobile marketing vendors in the following ways:
1. This report segments the overall mobile marketing market on the basis of solutions. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into user type, industry, and region.
2. The report will help mobile marketing vendors to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which includes mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

【レポートの目次】

Table Of Contents

1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Year
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Crackdown And Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Taken From Secondary Sources
2.3.2 Key Data Taken From Primary Sources
2.3.2.1 Key Industry Insights
2.3.3 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities In Mobile Marketing
4.2 Mobile Marketing Solutions Market – Top Three Segments
4.3 Mobile Marketing Market: Top 3 Solutions And Regions
4.4 Mobile Marketing Market (2019)
4.5 Global Mobile Marketing Market Size, By Solution
4.6 Mobile Marketing Regional Market
4.7 Product Growth Matrix
4.8 Life Cycle Analysis, By Region (2014)

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Solution
5.3.2 By User Type
5.3.3 By Industry
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increase In Smartphone And Tablet Users
5.4.1.2 Mobile Internet
5.4.1.3 Increased Usage Of Mobile Applications And Mobile Web
5.4.1.4 Increased Return On Marketing Spend
5.4.2 Restraints
5.4.2.1 Lack Of Education
5.4.2.2 Complex Implementation
5.4.3 Opportunities
5.4.3.1 Social Media
5.4.3.2 Rich Communication Services (Rcs)
5.4.4 Challenges
5.4.4.1 Understanding Consumer Behaviour
5.4.4.2 Privacy Concerns

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’S Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power Of Suppliers
6.3.4 Bargaining Power Of Buyers
6.3.5 Intensity Of Competitive Rivalry

7 Mobile Marketing Market, By Solution
7.1 Introduction
7.2 SMS
7.3 MMS
7.4 Push Notifications
7.5 Mobile Emails
7.6 QR Codes
7.7 Location-Based Marketing
7.8 In-App Messages

8 Mobile Marketing Market, By User Type
8.1 Introduction
8.2 Smbs
8.3 Large Enterprises

9 Mobile Marketing Market, By Industry
9.1 Introduction
9.2 Retail
9.3 Travel And Logistics
9.4 Automotive
9.5 Bfsi
9.6 Telecom And It
9.7 Media And Entertainment
9.8 Healthcare
9.9 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East And Africa
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation & Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations, & Joint Ventures, 2011-2014
11.2.3 Mergers & Acquisitions
11.2.4 Vc Funding

12 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, Swot Analysis, Mnm View)*
12.1 Introduction
12.2 Sap Ag
12.3 Ibm
12.4 Oracle Corporation
12.5 Adobe Systems
12.6 At&T Inc.
12.7 Mobivity Holdings Corporation
12.8 Salesforce Inc.
12.9 Sas Institute
12.1 Salmat Ltd
12.11 Vibes Media, Llc
*Details On Business Overview, Products & Services, Key Insights, Recent Developments, Swot Analysis, Mnm View Might Not Be Captured In Case Of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Introduction Rt: Real Time Market Intelligence
13.3 Available Customizations
13.4 Related Reports

List Of Tables

Table 1 Global Mobile Marketing Market, 2012-2019 ($Million)
Table 2 Smartphones And Mobile Internet Are Propelling The Growth Of Mobile Makrketing
Table 3 Lack Of Awareness Among Enterprises To Hinder The Mobile Marketing Market
Table 4 Social Media Is One Of The Opportunities In The Mobile Marketing Market
Table 5 Understanding Consumer Behavior And Privacy Concerns Are Challenging The Mobile Marketing Market
Table 6 Global Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 7 Global Mobile Marketing Solutions Market Size, By Region,2012-2019 ($Million)
Table 8 Global Sms Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 9 Global Sms Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 10 Global Sms Marketing Market Size, By Region, 2012-2019 ($Million)
Table 11 Global Mms Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 12 Global Mms Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 13 Global Mms Marketing Market Size, By Region, 2012-2019 ($Million)
Table 14 Global Push Notifications Market Size, By User Type, 2012-2019 ($Million)
Table 15 Global Push Notifications Market Size, By Industry, 2012-2019 ($Million)
Table 16 Global Push Notifications Market Size, By Region, 2012-2019 ($Million)
Table 17 Global Mobile Email Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 18 Global Mobile Email Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 19 Global Mobile Email Marketing Market Size, By Region, 2012-2019 ($Million)
Table 20 Global Qr Codes Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 21 Global Qr Codes Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 22 Global Qr Codes Marketing Market Size, By Region, 2012-2019 ($Million)
Table 23 Global Location-Based Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 24 Global Location-Based Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 25 Global Location-Based Marketing Market Size, By Region, 2012-2019 ($Million)
Table 26 Global In-App Messages Market Size, By User Type, 2012-2019 ($Million)
Table 27 Global In-App Messages Market Size, By Industry, 2012-2019 ($Million)
Table 28 Global In-App Messages Market Size, By Region, 2012-2019 ($Million)
Table 29 Global Mobile Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 30 Global Smb Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 31 Global Smb Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 32 Global Large Enterprises Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 33 Global Large Enterprises Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 34 Global Mobile Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 35 Global Retail Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 36 Global Retail Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 37 Global Travel And Logistics Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 38 Global Travel And Logistics Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 39 Global Automotive Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 40 Global Automotive Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 41 Global Bfsi Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 42 Global Bfsi Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 43 Global Telecom And It Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 44 Global Telecom And It Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 45 Global Media And Entertainment Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 46 Global Media And Entertainment Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 47 Global Healthcare Mobile Marketing Market Size, By Solution,2012-2019 ($Million)
Table 48 Global Healthcare Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 49 Global Other Industries Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 50 Global Other Industries Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 51 Mobile Marketing Market Size, By Region, 2012-2019 ($Million)
Table 52 North America: Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 53 North America: Mobile Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 54 North America: Mobile Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 55 Europe: Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 56 Europe: Mobile Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 57 Europe: Mobile Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 58 Asia-Pacific: Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 59 Asia-Pacific: Mobile Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 60 Asia-Pacific: Mobile Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 61 Mea: Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 62 Mea: Mobile Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 63 Mea: Mobile Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 64 Latin America: Mobile Marketing Market Size, By Solution, 2012-2019 ($Million)
Table 65 Latin America: Mobile Marketing Market Size, By User Type, 2012-2019 ($Million)
Table 66 Latin America: Mobile Marketing Market Size, By Industry, 2012-2019 ($Million)
Table 67 New Product Launches, 2011-2014
Table 68 Agreements, Partnerships, Collaborations, & Joint Ventures
Table 69 Mergers & Acquisitions, 2011-2014
Table 70 Vc Funding, 2011-2014


List Of Figures

Figure 1 Global Mobile Marketing Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown Of Primary Interviews: By Company Type, Designation And Region
Figure 5 Global Mobile Marketing Market Size, By Solution (2014 Vs 2019): Sms To Lead The Mobile Marketing Market
Figure 6 Global Mobile Marketing Market Size, By Industry (2014 Vs 2019): Retail Will Continue Dominating The Market
Figure 7 Global Mobile Marketing Market Size, By Solution, 2014
Figure 8 Global Mobile Marketing Market Size By User Type (2014 Vs 2019): Large Enterprises Will Continue Dominating The Market
Figure 9 Global Mobile Marketing Market Share, 2014
Figure 10 Enterprises And Telecom Operators In The Emerging Economies Offer Attractive Market Opportunities
Figure 11 Location-Based Marketing To Grow At The Fastest Rate Among The Top Three Applications In Mobile Marketing Solutions Market
Figure 12 North America Holds The Maximum Share In The Mobile Marketing Market (2014)
Figure 13 Large Enterprises Will Continue To Dominate The Mobile Marketing Market In The Next Five Years
Figure 14 Half Of The Market Will Come From Top Three Solutions In 2014-2019
Figure 15 Asia-Pacific Market To Grow Faster Than Europe And North America
Figure 16 Mobile Marketing Market, Growth Matrix
Figure 17 Mobile Internet To Play A Crucial Role In The Mobile Marketing Market
Figure 18 Value Chain Analysis: Enterprises Are Generating New Revenue Streams For The Vendors
Figure 19 Porter’S Five Forces Analysis (2014): Limited Number Of Substitutes Available Has Increased The Value Of Mobile Marketing Solutions
Figure 20 Sms, Mobile Emails, And Location-Based Marketing To Lead The Mobile Marketing Market
Figure 21 Location-Based Marketing To Grow At The Highest Cagr From 2014-2019
Figure 22 Mobile Marketing Solutions Market, Geographic Analysis
Figure 23 Large Enterprises Will Continue To Dominate The Sms Marketing Market With Almost 2/3Rd Of The Share In 2019
Figure 24 Large Enterprises Will Continue To Dominate The Mms Marketing Market
Figure 25 Mobile Emails Will Show Considerable Growth In All Regions
Figure 26 Location-Based Marketing Will Have High Growth Rates In All Regions
Figure 27 Large Enterprises Will Continue To Lead The Mobile Marketing Market
Figure 28 Large Enterprises To Dominate All Mobile Marketing Solutions
Figure 29 Healthcare Is The Fastest Growing Industry In The Mobile Marketing Market
Figure 30 Retail To Dominate The Mobile Marketing Market In All Regions
Figure 31 Asia-Pacific Will Lead The Mobile Marketing Market By 2019
Figure 32 Geographic Snapshot – Asia-Pacific Is Emerging As A New Hot Spot
Figure 33 Asia-Pacific: An Attractive Destination For Mobile Marketing
Figure 34 North America Market Snapshot: Increased Awareness Among Smbs And Enterprise Will Drive The Market
Figure 35 Asia-Pacific Market Snapshot: Large Number Of Unique Mobile Subscribers Will Drive The Market
Figure 36 Asia-Pacific Is The Fastest Growing Segment In The Mobile Marketing Market
Figure 37 Companies Adopted New Product Launch And Acquisition As The Key Growth Strategy Over The Last Three Years
Figure 38 Salesforce Grew At The Fastest Rate Between 2009 & 2013
Figure 39 Market Evaluation Framework
Figure 40 Battle For Market Share: Vc Funding Was The Key Strategy For Small Companies
Figure 41 Geographic Revenue Mix Of Top 5 Market Players
Figure 42 Sap Ag: Business Overview
Figure 43 Sap Ag: Swot Analysis
Figure 44 Ibm: Business Overview
Figure 45 Ibm: Swot Analysis
Figure 46 Oracle Corporation: Business Overview
Figure 47 Oracle Corporation: Swot Analysis
Figure 48 Adobe Systems: Business Corporation
Figure 49 Adobe Systems: Swot Analysis
Figure 50 At&T Inc: Business Overview
Figure 51 At&T Inc: Swot Analysis
Figure 52 Salesforce Inc: Business Overview
Figure 53 Sas Institute: Business Overview


【レポートのキーワード】

モバイルマーケティングソリューション、SMS、MMS、プッシュ通知、モバイルEメール、QRコード、位置情報基盤マーケティング、アプリメッセージ

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