TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKETS COVERED
1.3 STAKEHOLDERS
1.4 MARKET SCOPE

2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET CRACKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.3.2 KEY DATA FROM PRIMARY SOURCES
2.3.2.1 KEY INDUSTRY INSIGHTS
2.3.3 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN EMS MARKET
4.2 INCREASING NUMBER OF SMARTPHONE USERS IS THE MAJOR CONTRIBUTOR OF RISING MARKET SIZE OF THE EMS MARKET
4.3 HUGE REVENUE POCKETS IS EXPECTED TO COME FROM SOFTWARE AND MOBILE APPS BASED ON CLOUD PLATFORM

5 MARKET OVERVIEW
5.1 INTRODUCTION
5.1.1 GLOBAL EMS MARKET, BY SOFTWARE TYPE
5.1.2 GLOBAL EMS MARKET, BY PLATFORM TYPE
5.1.3 GLOBAL EMS MARKET, BY ORGANIZATION SIZE
5.1.4 GLOBAL EMS MARKET, BY DEPLOYMENT TYPE
5.1.5 GLOBAL EMS MARKET, BY OCCASION TYPE
5.1.6 GLOBAL EMS MARKET, BY REGION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 PROLIFERATION OF SMARTPHONES
5.2.1.2 INCREASING EXPENDITURE ON MEETINGS GLOBALLY
5.2.1.3 SIGNIFICANT ADOPTION RATE OF CLOUD PLATFORM
5.2.1.4 INCREASING NUMBER OF SOCIAL MEDIA USERS
5.2.2 RESTRAINTS
5.2.2.1 SECURITY CONCERN IS HINDERING THE ADOPTION
5.2.2.2 LACK OF AWARENESS
5.2.2.3 IT BUDGET CONSTRAINT
5.2.3 OPPORTUNITY
5.2.3.1 EMERGING NEED OF HANDLING GOBS OF DATA AND REAL-TIME DATA ANALYTICS

6 INDUSTRY TRENDS
6.1 VALUE CHAIN ANALYSIS
6.2 PORTER’S FIVE FORCES ANALYSIS
6.2.1 THREAT OF SUBSTITUTES
6.2.2 BARGAINING POWER OF BUYERS
6.2.3 THREAT FROM NEW ENTRANT
6.2.4 BARGAINING POWER OF SUPPLIERS
6.2.5 INTENSITY OF RIVALRY

7 EMS MARKET ANALYSIS, BY SOFTWARE TYPE
7.1 INTRODUCTION
7.2 VENUE MANAGEMENT SOFTWARE
7.2.1 OVERVIEW
7.2.2 MARKET SIZE AND FORECAST BY REGION
7.2.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.2.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE
7.3 EVENT REGISTRATION SOFTWARE
7.3.1 OVERVIEW
7.3.2 MARKET SIZE AND FORECAST BY REGION
7.3.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.3.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE
7.4 EVENT TICKETING SOFTWARE
7.4.1 OVERVIEW
7.4.2 MARKET SIZE AND FORECAST BY REGION
7.4.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.4.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE
7.5 EVENT PLANNING SOFTWARE
7.5.1 OVERVIEW
7.5.2 MARKET SIZE AND FORECAST BY REGION
7.5.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.5.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE
7.6 EVENT MARKETING SOFTWARE
7.6.1 OVERVIEW
7.6.2 MARKET SIZE AND FORECAST BY REGION
7.6.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.6.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE
7.7 EVENT ANALYTICS SOFTWARE
7.7.1 OVERVIEW
7.7.2 MARKET SIZE AND FORECAST BY REGION
7.7.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.7.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE
7.8 OTHERS
7.8.1 OVERVIEW
7.8.2 MARKET SIZE AND FORECAST BY REGION
7.8.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
7.8.4 MARKET SIZE AND FORECAST BY ORGANIZATION SIZE

8 EMS MARKET ANALYSIS, BY PLATFORM TYPE
8.1 INTRODUCTION
8.1.1 MARKET SIZE AND FORECAST BY PLATFORM TYPE
8.2 SOFTWARE
8.3 SERVICES
8.3.1 OVERVIEW
8.3.2 MARKET SIZE AND FORECAST BY SERVICE
8.3.2.1 MARKET SIZE AND FORECAST BY SERVICE
8.3.3 DEPLOYMENT AND INTEGRATION
8.3.3.1 MARKET SIZE AND FORECAST BY REGION
8.3.4 TRAINING AND EDUCATION
8.3.4.1 MARKET SIZE AND FORECAST BY REGION
8.3.5 SUPPORT SERVICES
8.3.5.1 MARKET SIZE AND FORECAST BY REGION

9 EMS MARKET ANALYSIS, BY DEPLOYMENT TYPE
9.1 INTRODUCTION
9.2 ON-PREMISES
9.2.1 OVERVIEW
9.2.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
9.2.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
9.3 CLOUD
9.3.1 OVERVIEW
9.3.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
9.3.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE

10 EMS MARKET ANALYSIS, BY ORGANIZATION SIZE
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM BUSINESSES (SMBS)
10.2.1 OVERVIEW
10.2.2 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
10.3 ENTERPRISES
10.3.1 OVERVIEW
10.3.2 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
10.4 LARGE ENTERPRISES
10.4.1 OVERVIEW
10.4.2 MARKET SIZE AND FORECAST BY INDUSTRY EVENT

11 EMS MARKET ANALYSIS, BY INDUSTRY EVENT
11.1 INTRODUCTION
11.2 CORPORATE INDUSTRY EVENTS
11.2.1 OVERVIEW
11.2.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
11.2.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
11.2.4 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
11.3 GOVERNMENT INDUSTRY EVENTS
11.3.1 OVERVIEW
11.3.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
11.3.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
11.3.4 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
11.4 THIRD-PARTY PLANNER INDUSTRY EVENTS
11.4.1 OVERVIEW
11.4.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
11.4.3 MARKET SIZE AND FORECASTBY PLATFORM TYPE
11.4.4 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
11.5 EDUCATION INDUSTRY EVENTS
11.5.1 OVERVIEW
11.5.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
11.5.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
11.5.4 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
11.6 OTHERS INDUSTRY EVENT
11.6.1 OVERVIEW
11.6.2 MARKET SIZE AND FORECAST BY SOFTWARE TYPE
11.6.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
11.6.4 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE

12 EMS MARKET ANALYSIS, BY REGION
12.1 INTRODUCTION
12.1.1 MARKET SIZE AND FORECAST
12.2 NORTH AMERICA (NA)
12.2.1 OVERVIEW
12.2.2 MARKET SIZE AND FORECAST BY DEPLOYMENT
12.2.3 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
12.3 EUROPE
12.3.1 OVERVIEW
12.3.2 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
12.3.3 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
12.3.4 MARKET SIZE AND FORECAST BY PLATFORM TYPE
12.4 ASIA-PACIFIC (APAC)
12.4.1 MARKET SIZE AND FORECAST BY DEPLOYMENTTYPE
12.4.2 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
12.4.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
12.5 MIDDLE EAST AND AFRICA (MEA)
12.5.1 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
12.5.2 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
12.5.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE
12.6 LATIN AMERICA (LA)
12.6.1 MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE
12.6.2 MARKET SIZE AND FORECAST BY INDUSTRY EVENT
12.6.3 MARKET SIZE AND FORECAST BY PLATFORM TYPE

13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 COMPETITIVE SITUATION AND TRENDS
13.2.1 NEW PRODUCT LAUNCHES
13.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011–2014
13.2.3 MERGERS AND ACQUISITIONS, 2011–2014
13.2.4 VENTURE CAPITALIST, 2011–2014

14 COMPANY PROFILES
14.1 CVENT, INC.
14.2 ACTIVE NETWORK, LLC
14.3 XING EVENTS
14.4 ETOUCHES
14.5 EVENTBRITE
14.6 UNGERBOECK SOFTWARE INTERNATIONAL
14.7 DEAN EVANS AND ASSOCIATES, LLC
14.8 CERTAIN
14.9 SIGNUP4
14.10 ZERISTA

15 APPENDIX
15.1 DISCUSSION GUIDE
15.1.1 SUPPLY SIDE DISCUSSION GUIDE
15.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.3 AVAILABLE CUSTOMIZATIONS
15.4 RELATED REPORTS

LIST OF TABLES

TABLE 1 HUGE SPENDING ON EVENTS AND MEETINGS IS THE MAJOR FACTOR BOOSTING THE GROWTH OF EMS MARKET
TABLE 2 UNAWARENESS ABOUT DEDICATED SOFTWARE IS RESTRAINING ITS ADOPTION
TABLE 3 OPPORTUNITIES FOR PLAYERS IN THE EMS MARKET
TABLE 4 EMS MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 5 EMS MARKET GROWTH, BY SOFTWARE TYPE, 2014–2019 (Y-O-Y %)
TABLE 6 VENUE MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 7 VENUE MANAGEMENT SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 8 VENUE MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 9 EVENT REGISTRATION SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 10 EVENT REGISTRATION SOFTWARE MARKET, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 11 EVENT REGISTRATION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 12 EVENT TICKETING SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 13 EVENT TICKETING SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 14 EVENT TICKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 15 EVENT PLANNING SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 16 EVENT PLANNING SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 17 EVENT PLANNING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 18 EVENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 19 EVENT MARKETING SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 20 EVENT MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 21 EVENT ANALYTICS SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 22 EVENT ANALYTICS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 23 EVENT ANALYTICS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 24 OTHERS SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 25 OTHERS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 26 OTHERS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 27 EMS MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 28 EMS MARKET SIZE, BY SERVICE, 2014–2019 ($MILLION)
TABLE 29 DEPLOYMENT AND INTEGRATION SERVICES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 30 TRAINING AND EDUCATION SERVICES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 31 SUPPORT SERVICES MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 32 EMS MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 33 ON-PREMISES DEPLOYMENT MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 34 ON-PREMISES DEPLOYMENT MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 35 CLOUD DEPLOYMENT MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 36 CLOUD DEPLOYMENT MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 37 EMS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 ($MILLION)
TABLE 38 SMBS MARKET SIZE, BY INDUSTRY EVENT, 2014–2019 ($MILLION)
TABLE 39 ENTERPRISES MARKET SIZE, BY INDUSTY EVENT, 2014–2019 ($MILLION)
TABLE 40 LARGE ENTERPRISES MARKET SIZE, BY INDUSTRY EVENT, 2014–2019 ($MILLION)
TABLE 41 EMS MARKET SIZE, BY INDUSTRY TYPE, 2014–2019 ($MILLION)
TABLE 42 CORPORATE INDUSTRY EVENT MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 43 CORPORATE INDUSTRY EVENT MARKET SIZE, BY PLATFORM TYPE, 2014-2019 ($MILLION)
TABLE 44 CORPORATE INDUSTRY EVENT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 45 GOVERNMENT INDUSTRY EVENT MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 46 GOVERNMENT INDUSTRY EVENT MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 47 GOVERNMENT INDUSTRY EVENT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 48 THIRD-PARTY PLANNER EVENT MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 49 THIRD-PARTY EVENT MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 50 THIRD-PARTY EVENT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 51 EDUCATION INDUSTRY EVENT MARKET SIZE, BY SOFTWARE TYPE,2014–2019 ($MILLION)
TABLE 52 EDUCATION INDUSTRY EVENT MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 53 EDUCATION INDUSTRY EVENT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 54 OTHERS INDUSTRY EVENT MARKET SIZE, BY SOFTWARE TYPE, 2014–2019 ($MILLION)
TABLE 55 OTHERS INDUSTRY EVENT MARKET SIZE, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 56 OTHERS INDUSTRY EVENT MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 57 EMS MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
TABLE 58 NA: EMS MARKET, BY DEPLOYMENT, 2014–2019 ($MILLION)
TABLE 59 NA: EMS MARKET, BY INDUSTRY EVENT TYPE, 2014–2019 ($MILLION)
TABLE 60 NA: EMS MARKET, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 61 EUROPE: EMS MARKET, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 62 EUROPE: EMS MARKET, BY INDUSTRY EVENT TYPE, 2014–2019 ($MILLION)
TABLE 63 EUROPE: EMS MARKET, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 64 APAC: EMS MARKET, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 65 APAC: EMS MARKET, BY INDUSTRY EVENT TYPE, 2014–2019 ($MILLION)
TABLE 66 EUROPE: EMS MARKET, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 67 MEA MARKET, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 68 MEA: EMS MARKET, BY INDUSTRY EVENT TYPE, 2014–2019 ($MILLION)
TABLE 69 MEA: EMS MARKET, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 70 LA: EMS MARKET, BY DEPLOYMENT TYPE, 2014–2019 ($MILLION)
TABLE 71 LA: EMS MARKET, BY INDUSTRY EVENT TYPE, 2014–2019 ($MILLION)
TABLE 72 LA: EMS MARKET, BY PLATFORM TYPE, 2014–2019 ($MILLION)
TABLE 73 NEW PRODUCT LAUNCHES, 2013–2014
TABLE 74 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011–2014
TABLE 75 MERGERS AND ACQUISITIONS, 2011–2014
TABLE 76 VENTURE FUNDINGS, 2011–2014


LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 22
FIGURE 5 Y-O-Y TREND OF THE GLOBAL EMS MARKET, 2014–2019 27
FIGURE 6 INCREASED SPENDING IN MICE INDUSTRY IS MAJOR FACTOR DRIVING VARIOUS OPPORTUNITY IN EMS MARKET 28
FIGURE 7 SIGNIFICANT ADOPTION RATE OF SAMRTPHONE USERS DURING THE FORECAST PERIOD 29
FIGURE 8 INCREASING CAGR OF CLOUD PLATFORM DURING THE FORECAST PERIOD 29
FIGURE 9 GLOBAL EMS MARKET: BY SOFTWARE TYPE 31
FIGURE 10 GLOBAL EMS MARKET: BY PLATFORM TYPE 32
FIGURE 11 GLOBAL EMS MARKET: BY ORGANIZATION SIZE 32
FIGURE 12 GLOBAL EMS MARKET: BY DEPLOYMENT MODE 33
FIGURE 13 GLOBAL EMS MARKET: BY OCCASION TYPE 33
FIGURE 14 GLOBAL EMS MARKET: BY REGION 34
FIGURE 15 THE EMS MARKET IS BEING FUELED BY THE GROWING NUMBERS OF SOCIAL MEDIA USERS 35
FIGURE 16 VALUE CHAIN ANALYSIS 39
FIGURE 17 PORTER’S FIVE FORCES ANALYSIS (2014) 40
FIGURE 18 SIGNIFICANT GROWTH IS EXPECTED FROM ANALYTIC SOFTWARE 44
FIGURE 19 EMS MARKET GROWTH, BY SOFTWARE TYPE, 2014–2019 ($MILLION & Y-O-Y %) 44
FIGURE 20 SERVICE SEGMENT WILL FLOURISH AT A RAPID RATE 57
FIGURE 21 HIGH REVENUE POCKETS ARE EXPECTED TO COME FROM CLOUD DEPLOYMENT ACROSS ALL TYPES OF SOFTWARE 64
FIGURE 22 ENTERPRISE HAS HUGE GROWTH POTENTIAL TO PENETRATE DURING THE FORECAST PERIOD 66
FIGURE 23 CORPORATE INDUSTRY WILL REMAIN THE TOP REVENUE GENERATING SEGMENT DURING THE FORECAST PERIOD 71
FIGURE 24 GEOGRAPHIC SNAPSHOT (2014–2019) 81
FIGURE 25 HIGH GROWTH PROSPECTS IN APAC REGION 81
FIGURE 26 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGIES OVER THE LAST 3 YEARS 89
FIGURE 27 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY FOR THE GROWTH OF EMS MARKET 90
FIGURE 28 CVENT, INC.: BUSINESS OVERVIEW 94
FIGURE 29 CVENT, INC.: SWOT ANALYSIS 97
FIGURE 30 ACTIVE NETWORK, LLC: BUSINESS OVERVIEW 98
FIGURE 31 SWOT ANALYSIS 100
FIGURE 32 XING EVENTS : BUSINESS OVERVIEW 101
FIGURE 33 ETOUCHES: BUSINESS OVERVIEW 103
FIGURE 34 SWOT ANALYSIS 105
FIGURE 35 EVENTBRITE: BUSINESS OVERVIEW 106
FIGURE 36 EVENTBRITE: SWOT ANALYSIS 108
FIGURE 37 UNDERBOECK SOFTWARE INTERNATIONAL: BUSINESS OVERVIEW 109
FIGURE 38 UNDERBOECK SOFTWARE INTERNATIONAL : SWOT ANALYSIS 111
FIGURE 39 DEAN EVANS AND ASOCAIATES, LLC.: BUSINESS OVERVIEW 112
FIGURE 40 CERTAIN: BUSINESS OVERVIEW 115
FIGURE 41 SIGNUP4: BUSINESS OVERVIEW 117
FIGURE 42 ZERISTA: BUSINESS OVERVIEW 120


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